PODCAST · business
Seeking Scale
by Andy Baldacci and Craig Hewitt
A podcast about growing a SaaS business to meaningful scale
Episodes
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The Diversification Myth
In this episode of the Seeking Scale podcast, co-hosts Craig and Andy dive deep into the trials and tribulations of entrepreneurship, sharing their insights on effective delegation, strategic planning, and the art of maintaining focus. Craig kicks off the conversation by sharing his experience of…
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Forcing Functions
Craig and Andy begin by talking about the weather and what’s been happening during the past week. Craig says he’s finally feeling recovered from traveling, and Andy discusses the illnesses his 4-year-old has been dealing with for the past few weeks. He says that this has helped him focus on only...
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Metrics Overload and Twitter Drama
Craig and Andy discuss a Twitter interaction that they had. Craig tweeted about wanting a tool that shows trials month-to-date and how it compares to the previous month. Andy wonders what he would do with that information. Andy thinks that it’s too much noise and that this might not be the best...
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Product 201 - Feature Deep Dives
Andy says he’s feeling a little manic and running on a lot of caffeine. Craig says that things are looking better from where he is. Trials are up in the last few months, and sales are up as well. This is due to some changes that are starting to pay off. Craig and Andy discuss ... Read more
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Making Decisions With Incomplete Data
Craig says he’s been writing more, including starting a newsletter and working on his personal website. He’s interested in the intrinsic benefits of writing. Craig also wants to invest more in himself. Andy wonders if Craig writes much in general. He explains that he doesn’t journal, but when...
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The Box You're In
Andy talks about the good traction they’ve had recently that’s starting to show now. They just shipped a big update and received a great reaction to it. It came together faster than similar things have in the past. Craig explains that Castos launched a free set of tools that’s starting to get...
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Options When Scaling
Today Craig and Andy discuss how to think about options. Andy talks about making sure everything is ready for a large influx of new trials. They’re already up 140% over last month, and he says people are more likely to buy in mid-season. He talks about taking on too much and learning about...
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Capital Efficiencies
Craig and Andy discuss the importance of prioritization and the importance of capital efficiency. Craig explains that Warren Buffet cites Apple as an example of a capital-efficient company and wonders about whether his company is a capital-efficient company. Andy says that often, people spend…
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Your Brand's Social Media Strategy?
Andy and Craig talk about social media strategies for their respective brands—SaberSim and Castos—related to the HubSpot State of Inbound Marketing Trends 2022 Report. Should they be doing more on social media? If yes, what and how? Is it worth it? People do not follow brands but individuals and...
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The Most Dangerous Movement In SaaS
Andy and Craig talk about product-led growth being the most dangerous movement in SaaS startups. To convert, a product needs to be built that is relevant to the intent of SEO for growth-led products that deliver on what’s promised. Andy rants about a tweet on product-led growth companies building...
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Effective Delegation
Andy and Craig talk about focusing on delegation, prioritization, and productivity. Based on feedback, a lot of stuff that people do is not really effective. What tools, books, and other resources do they recommend? Andy’s been busy leading up to and since the birth of his baby. He just can’t do...
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Time to Impact, Confidence, and Effort
Craig and Andy talk about learning to just say, ‘No.’ What is meaningful, matters most and what does not? Most likely, 20-50% of what you are doing are things that you should not be doing. Craig shares how his company retreat went really well. They dedicated time to talk about and reflect on...
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Fitness, Finances, and Going Green
Craig and Andy talk about finances. But first, founders need to give themselves permission to do what they want to feel better and guarantee a great start to the workday because too often the afternoon falls apart. Craig wants to declare that he does not start work until 9 a.m. to drop his kids…
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Revisiting Cohesive Marketing
Does your marketing have a defined purpose, structure, or place in the funnel? If not, then you should not be doing it because it’s ineffective, creates noise and uncertainty for prospective customers. Craig and Andy revisit cohesive marketing. There are stages that people go through to become a...
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Coworker and Coaching Context
Craig and Andy talk about pre-planning versus figuring things out as they go. What’s driving what and how do you get there together to grow? After a weekend getaway to unwind, Andy is back to prep and quarterly planning before paternity leave. Focusing on the right things makes a big difference...
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Deadlines and Details: It’s About to Get Real
Craig and Andy talk about the shift in mindset when it comes to taking time off from your business and getting others up to speed or being more productive and strategic as a founder to enable others to reach goals and be successful. Andy’s stress level steadily increases as the due date nears for...
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Building for Now vs. The Future
Craig and Andy talk about building for now versus for the future when it comes to their roles and responsibilities as founders. Both are looking to take themselves out of the critical aspects of their businesses. Andy is focused on significantly shifting what he is working on and hiring an...
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Current Events in Tech
Craig and Andy talk about current events in tech, including Paddle’s acquisition of ProfitWell and what else is going on in the bootstrapped versus enterprise world, economy, and ecosystem. Andy views the acquisition/merger as the ProfitWell brand and team continuing to do what it has been doing,...
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Refining the Hiring Process
Craig and Andy talk about refining the hiring process and lessons learned. Get prepared and things ready, but it’s still not going to be what you expect it to be. Andy and his wife are expecting a child. So, he is wondering how he’ll handle being a father and founder. He needs clearly defined...
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Managing Technical Debt
Craig and Andy talk about managing technical debt. Is more data needed? Do you need to be driven by metrics? What is possible versus realistic? Who do you need to make happy—your customers or your team members? Andy shares how a big release has been in quality assurance (QA) for about a month,...
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Product Feedback Loops
Craig and Andy talk about product feedback loops. What and who’s needed to get feedback sooner than later to be productive and build a product or add features/functionality? Craig announced that he decided to leave Bench and switch to GrowthLab Financial for bookkeeping services. Also, he has…
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Life-Work Balance
Craig and Andy talk about finding a life-work balance. How do you separate the two, especially for those who work remotely? Working from home does not work for everyone. Sometimes, you want to work and be productive. Other times, you want to spend time with your family and friends doing something...
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MicroConf Recap and Productivity
Craig and Andy attended MicroConf and provide a recap. Both left the conference feeling energized, full of ideas, and with a purpose to grow and scale. Whether it’s selling, buying, or making an impact through ClickFunnels, community, HubSpot, or Freshdesk, they want to be more effective,...
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Time to slow down
Craig and Andy talk about not having time to focus on or dive deep into anything, such as content marketing and business development to generate revenue, cash flow, and reach goals/results. Slow down, chill out, and don’t try to do everything because time is the best thing for growth and company...
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Quarterly Goal Setting
Craig and Andy talk about quarterly goal setting, shifting objectives and key results (OKRs), and attending conferences to learn some stuff, be inspired, and reconnect with friends/colleagues. Andy is preparing for MicroConf (April 3-5). Even though it corresponds to the opening day of baseball...
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ABOUT THIS SHOW
A podcast about growing a SaaS business to meaningful scale
HOSTED BY
Andy Baldacci and Craig Hewitt
CATEGORIES
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Frequently Asked Questions
How many episodes does Seeking Scale have?
Seeking Scale currently has 25 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Seeking Scale about?
A podcast about growing a SaaS business to meaningful scale
How often does Seeking Scale release new episodes?
Seeking Scale has 25 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Seeking Scale?
You can listen to Seeking Scale on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Seeking Scale?
Seeking Scale is created and hosted by Andy Baldacci and Craig Hewitt.
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