PODCAST · business
Self Boss Marketing Tips
by Mike Siciliano
Podcast by Mike Siciliano
Episodes
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How To Choose The Best Platform To Build Your Website On Including Wordpress, Shopify, And More
We’ve said it time and time again, the website is the foundation of any business in today’s mobile world. One of the most critical questions a new business owner is faced with is How To Choose The Best Platform To Build Your Website On From Wordpress to Shopify and More. Each platform offers...
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How To Create A Buyer Persona To Target High Converting Users
In this episode Mike Siciliano from https://heystackmarketing.com breaks down the fundamentals of a Buyer Persona, how to create a buyer persona, and how to use it to target high converting users to maximize the efficiency of your paid advertising spend. A buyer persona can be broken down into 5...
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What is Schema and How Does It Help SEO
Schema is a universal vocabulary that major search engines leverage to understand the contents of a web page. There are over 614 Schema types to choose from which can all be found at https://schema.org. This episode answers the question of What Is Schema And How Does It Help With SEO through a…
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5 Small Business Marketing Tips To Dominate In 2020
Mike Siciliano from HeyStack Marketing has compiled 5 Small Business Marketing Tips To Dominate In 2020 based on current trends and forecasted trends from a large data pool reflecting a wide variety of industry verticals. 1. Website Optimization (SEO) - Website Optimization continues to make the...
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How To Improve SEO Through WCAG Accessible Web Design
This is a great start pointing when asking yourself How To Improve SEO Through Accessible Web Design. For more information, be sure to visit https://w3.org or contact us at https://HeyStackMarketing.com. WCAG is short for Web Content Accessibility Guidelines. there are 3 levels to being WCAG...
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How To Manage Expectations Using TVT
1. Transparency - The first "T" in TVT represents Transparency. It is important to be open with your client or yourself on where you weak points lie, unknowns you have in the process, ulterior motives you might have with a business partner, etc. Transparency is healthy and allows for additional...
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What Is A Marketing Funnel
If you're new to marketing or business you might be asking yourself, What Is A Marketing Funnel? a marketing funnel is a simple concept that is the foundation to most complex digital marketing plans. The Marketing Funnel is used in both the traditional and digital marketing channels. All…
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Should You Hire A Marketing Company For Your Business
Should You Hire A Marketing Company For Your Business? In this episode I barely touch the surface on why you should or shouldn't hire a marketing company for your business. For businesses with little to no capital, the answer is clear, but is spreading yourself thin the only way to go? A lot of...
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What Are Marketing Touchpoints And Where Can You Create Them
This episode answers the question of What Are Marketing Touchpoints And where Can you Create Them through a breakdown of 4 channels - Google, Social Media, Email and Websites. A Marketing Touchpoint is when your brand, product, or service reaches the eyes of a targeted customer through digital or...
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How To Create A High Converting Landing Page
In this episode of Self Boss Marketing Tips we discuss How to Create A High Conversion Landing Page Design. This is a general overview explaining the how and why behind our high-converting page layout that we have built for dozens of clients. The layout is effective whether you are building the...
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Why Social Media Organic Reach Is Dead And Native Ads Are The Future
If you're like me and built multiple online businesses from the generously unpaid tools that major platforms such as Facebook, LinkedIn and Twitter offer, you might be wondering what has been going on with the algorithm these past 6 months. In this episode I explain that organic reach is dead…
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How To Make Google Ads Beginner Tutorial
If you're wondering How to Make Google Ads and you are looking for a Beginners Tutorial, you are in the right spot. Google Ads is a fully loaded platform that allows your business to advertise on Google through partner networks, search networks,, display only networks, or just on Google itself.…
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What Is SEO And Is Your Website Search Engine Optimized
What is SEO and is your website search engine optimized? In this episode we go over what SEO is and how to optimize your business to be optimized both on-page and off-page. This is a surface level overview covering some of the most important Search Engine Optimization items to look for in your...
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Get More Sales By Improving Your Click Through Rate
Improving your click through rate (CTR) has the potential to drastically improve your overall conversion rate as they play hand-in-hand. A low click through rate signals that there can be a wide variety of issues with your ad from creative to ad copy. Optimal click through rate for text-based ads...
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Frequently Asked Questions
How many episodes does Self Boss Marketing Tips have?
Self Boss Marketing Tips currently has 18 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Self Boss Marketing Tips about?
Podcast by Mike Siciliano
How often does Self Boss Marketing Tips release new episodes?
Self Boss Marketing Tips has 18 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Self Boss Marketing Tips?
You can listen to Self Boss Marketing Tips on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Self Boss Marketing Tips?
Self Boss Marketing Tips is created and hosted by Mike Siciliano.
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