PODCAST · education
Self-Publishing Tips & Tricks
by S.D. Huston, Ben Pick, & JM Celi
Hello and welcome to the Self-Publishing Tips & Tricks show, a series designed to give you insight into the world of self-publishing and marketing your books. We’ll share a bit of our own insights into the craft of writing, self-publishing, and marketing books, but we’ll also interview established indie authors who will share their insights into self-publishing and promotion in today's market.
Episodes
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SPTT 100 – 100 Episodes Later, Here’s What We Learned About Self-Publishing
Episode 100 Released on: March 15, 2026 On this special final episode of the Self-Publishing Tips & Tricks podcast, the hosts come together one last time to reflect on the journey that began with a simple idea and grew into one hundred conversations about writing, publishing, and building an…
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SPTT 098 – Permafree, Newsletters, and Growing a Romance Author Brand
Episode 098 Released on: February 15, 2026 On this episode of the Self-Publishing Tips & Tricks podcast, we sit down with romance author T L Russ to talk about building a feel-good brand filled with heart, heat, and unforgettable banter. From her journey into self-publishing and rapid release to...
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SPTT 099 – The Relaxed Author by Joanna Penn and Mark Leslie Lefebvre
Episode 099 Released on: March 1, 2026 In this episode of the Self-Publishing Tips & Tricks podcast, we dive into The Relaxed Author by Joanna Penn and Mark Leslie Lefebvre and explore what it really means to build a sustainable writing life. We discuss how their perspective challenges the…
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SPTT 097 – Writing Deep Scenes by Martha Alderson and Jordan Rosenfeld
Episode 097 Released on: February 1, 2026 On this episode of the Self-Publishing Tips & Tricks podcast, we dive into Writing Deep Scenes by Martha Alderson and Jordan Rosenfeld. We unpack how this craft book breaks down scenes into three powerful layers, action, emotion, and theme, and explore…
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SPTT 096 – From Firefighter to Full-Time Author
Episode 096 Released on: January 15, 2026 On this episode of the Self-Publishing Tips & Tricks podcast, we chat with multi-genre author A. Adeshile, whose stories span everything from epic fantasy to paranormal romance to post-apocalyptic thrillers. He shares how he made the leap from firefighter...
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SPTT 095 – The Art of War for Writers by James Scott Bell
Episode 095 Released on: December 22, 2025 In this episode of the Self-Publishing Tips & Tricks podcast, we dive into The Art of War for Writers by James Scott Bell and explore what it means to approach writing as a strategic campaign. We discuss how Bell’s perspective on discipline, mindset, and...
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SPTT 094 – Mastering Self-Publishing and Starting Over with Fiction
Episode 094 Released on: September 15, 2025 On this episode of the Self-Publishing Tips & Tricks podcast, we’re joined by Dale L. Roberts, longtime advocate for indie authors, prolific nonfiction writer, and host of the Self-Publishing with Dale YouTube channel. In this candid and high-energy...
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SPTT 092 – From Special Agent to Indie Crime Thriller Author
Episode 092 Released on: August 15, 2025 On this episode of the Self-Publishing Tips & Tricks podcast, we’re joined by Derrick Jackson, a retired Air Force special agent whose real-world experience helped shape the heart-pounding events of his debut novel, Shadow One. Derrick shares how he made…
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SPTT 091 – How to Juggle Self-Publishing with a Creative Career
Episode 091 Released on: August 1, 2025 On this episode of the Self-Publishing Tips & Tricks podcast, we sit down with multi-talented creative Rita Slanina, an actress, model, singer-songwriter, and indie author, to explore how she balances an eclectic creative career with self-publishing…
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SPTT 090 – Inside the Mind of a Book Cover and Comic Artist
Episode 090 Released on: July 15, 2025 On this episode of the Self-Publishing Tips & Tricks podcast, we step into the visually rich world of comics, book covers, and self-publishing with seasoned artist J.K. Woodward. From working with industry giants like Marvel and IDW tocollaborating with…
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SPTT 089 – DIY Audiobooks for Indie Authors
Episode 089 Released on: July 1, 2025 On this episode of the Self-Publishing Tips & Tricks podcast, we’re joined once again by romantasy comedy author Elaine Canyon, this time to talk all things audiobooks on a budget. Elaine shares her journey into narrating her own work and offers practical,...
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SPTT 088 – Networking for Authors by Dale L. Roberts
Episode 088 Released on: June 15, 2025 In this episode, we dive into Networking for Authors by Dale L. Roberts, a practical and insightful guide for writers looking to expand their reach and build meaningful connections in the industry. Join us as we explore how this book reshaped our approach to...
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SPTT 087 – The Emotional Craft of Fiction by Donald Maass
Episode 087 Released on: May 15, 2025 Join us for a thoughtful discussion on The Emotional Craft of Fiction by Donald Maass, where we explore how this powerful book challenges writers to go beyond the surface and create stories that truly resonate. We dive into the emotional heart of…
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SPTT 086 – How to Self-Publish on a Shoe-String Budget
Episode 086 Released on: April 15, 2025 On this episode of the Self-Publishing Tips & Tricks podcast, we dive into the world of budget-friendly publishing with romantasy comedy author Elaine Canyon. Elaine shares practical, down-to-earth strategies for producing high-quality books without…
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SPTT 085 – Book Marketing Made Simple for Indie Authors
Episode 085 Released on: March 15, 2025 On this episode of the Self-Publishing Tips & Tricks podcast, we sit down with bestselling poet and marketing expert Shelby Leigh to explore the essential strategies authors need to thrive on social media. Shelby shares her journey from anonymously posting...
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SPTT 084 – What No One Tells You About Self-Publishing Under a Pen Name
Episode 084 Released on: March 1, 2025 On this episode of the Self-Publishing Tips & Tricks podcast, we sit down with multi-genre author Nicole Pierman, who also writes under the pen name Nicole Brona, to explore the intricacies of managing multiple pen names in self-publishing. Nicole shares her...
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SPTT 083 – Unlock Your Self-Publishing Success with StoryOrigin
Episode 083 Released on: February 15, 2025 On this episode of the Self-Publishing Tips & Tricks podcast, join us for an insightful conversation with Evan Gow, founder of StoryOrigin, as he shares the driving force behind his all-in-one platform designed for authors. From solving the problem of...
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SPTT 082 – When Scripts Become Sagas
Episode 082 Released on: February 1, 2025 Join us for a heartfelt conversation with epic fantasy author H.L. Bernabe as she reveals her transformative journey from script writing to crafting expansive fantasy epics amid personal challenges. In this candid episode, Holly shares how channeling her...
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SPTT 081 – Batman & Serial Fiction? J.M. Celi Explains + Our 2025 Goals
Episode 081 Released on: January 15, 2025 Welcome to Season 6 of the Self-Publishing Tips & Tricks podcast! In our season premiere, we introduce our new co-host, Jamie, author of the gripping Lisa Cooper vampire series and a dark and urban fantasy writer under the pen name J.M. Celi. Jamie shares...
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SPTT 080 – One Last Story Before We Begin Again (Five Seasons, Countless Lessons Learned)
Episode 080 Released on: December 15, 2024 Join us for a bittersweet but celebratory episode as we reflect on five incredible seasons of Self-Publishing Tips & Tricks! In this special farewell episode, we explore the highs and lows of our self-publishing journeys, sharing hard-won lessons about...
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SPTT 079 – Is Kickstarter Right For You? Get Your Book Selling on Kickstarter
Episode 079 Released on: November 15, 2024 Join Shanon, Rita, and Devon as they delve into “Get Your Book Selling on Kickstarter” by Russell P. Nohelty and Monica Leonelle. Discover how Kickstarter can transform your author career, even if you’ve never considered crowdfunding. This episode…
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SPTT 078 – The Art of Editing with The Story Grid
Episode 078 Released on: October 15, 2024 In this episode, four authors dive into Shawn Coyne's book, The Story Grid, a comprehensive editing tool that breaks down the structure of a story to reveal what works and what doesn't. We explore the key analytical tools Coyne introduces, including the...
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SPTT 077 – The Smell of Death & Marketing
Episode 077 Released on: September 15, 2024 On this episode of the Self-Publishing Tips & Tricks podcast, join us as we dive into the dark and thrilling world of Jay Darkmoore, a UK bestselling author of horror, crime, and dark fantasy dystopian fiction. In this gripping episode, Jay reveals how...
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SPTT 076 – Monetizing Stories in the Digital Age: Ream Strategies
Episode 076 Released on: September 1, 2024 On this episode of the Self-Publishing Tips & Tricks podcast, join Shanon, Ben, and several guests as we explore the innovative world of Ream, a subscription platform that's reshaping how fiction authors connect with and monetize their readership. We…
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SPTT 075 – Romance Tropes, Reinvention, and Marketing Magic
Episode 075 Released on: August 15, 2024 Join us for an enlightening conversation with USA Today Best-selling contemporary romance author Skye Winter. In this episode, Skye shares her journey of changing pen names and navigating the complexities of self-publishing beyond just writing. She offers...
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SPTT 074 – Shielding Your Author Business
Episode 074 Released on: August 1, 2024 In this episode, we talked with Emma Rosen, a nonfiction in children's book author and YouTuber who shares with us everything she knows about setting up a protective business structure like an LLC or an LTD. As a UK-based author she knows more about the…
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SPTT 073 – Outside-the-Box Author Platforms
Episode 073 Released on: July 24, 2024 In this episode, we talk to fantasy author, Devon Gambrell-Clark, who talks to us about setting up an author platform with outside-the-box thinking. First, she shares her strategies about how to handle the flood of information available on the internet when…
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SPTT 072 – Crafting Bestsellers and TikTok Triumphs
Episode 072 Released on: July 15, 2024 In this episode, we talk to Elayna R. Gallea, a fantasy romance author. She shares her strategies for success and how she purposefully used these strategies to keep two of her titles in the top 100 best seller lists on Amazon. She also discusses how she...
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SPTT 071 – Amazon Keywords for Books by Dale L. Roberts
Episode 071 Released on: June 15, 2024 In this episode, three self-published authors dive into Dale L. Roberts's insightful book, “Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon.” YouTuber and historical and urban fantasy author, Nicole Pierman/Brona and YouTuber…
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SPTT 070 – Story Genius by Lisa Cron
Episode 070 Released on: May 15, 2024 In this episode, Shanon is joined by YouTuber and contemporary romance and picture book author, Emma Bennet, BookTuber Rachel (R.K. Stumblingbear), and YouTuber and fantasy author Devon Gambrell-Clark. They discuss Lisa Cron's book, “Story Genius: How to Use...
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SPTT 069 – Free & Frugal Book Marketing
Episode 069 Released on: April 15, 2024 On this episode of the Self-Publishing Tips & Tricks podcast, join Shanon, Ben, Andy, D.L. Tillery, and Adrian Santiago. Discover a wealth of free and frugal tactics to effectively market your book on a budget. Our expert hosts dive deep into leveraging…
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SPTT 068 – Open Library Doors with LCCNs
Episode 068 Released on: April 9, 2024 As a self-published author, have you considered getting a Library of Congress Control Number (LCCN) for your book? In this insightful episode, Shanon dives into the value of securing an LCCN and how it can open doors to greater visibility and credibility,...
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SPTT 067 – Increase Open Rates by 30%
Episode 067 Released on: April 2, 2024 Are your email newsletters going unopened and unread? Don't let your hard work gather virtual dust! In this episode, you'll discover a surprisingly simple yet incredibly effective strategy to massively increase your email open rates. Shanon reveals an...
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SPTT 066 – Reinventing Your Book Cover
Episode 066 Released on: March 26, 2024 As an author in a rapidly evolving market, have you considered if your book's cover still has what it takes to captivate readers? Book covers, much like fashion, undergo trends that can make or break a book's packaging. In this episode, I explore the...
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SPTT 065 – Tap Into Creative Book Marketing with QR Codes
Episode 065 Released on: March 19, 2024 In today’s digital age, authors need innovative ways to connect with readers and promote their books. Enter QR codes - those square barcodes that can magically transport readers to exclusive online content with a simple smartphone scan. In this episode,...
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SPTT 064 – Tips for Co-Authoring & Kindle Vella
Episode 064 Released on: March 15, 2024 In this episode, we talked to Rachel D. Adams, a YouTuber and nonfiction and paranormal romance author. She shares so many insights about how her many years of writing Fan Fiction in a community lead to finding her writing partners and eventually creating...
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SPTT 063 – Amazon Delivery Drain?
Episode 063 Released on: March 5, 2024 Did you know the file size of your ebooks directly impacts the royalties you earn on Amazon? Unlike other retailers, Amazon charges authors a "delivery fee" per unit sold, deducted from your 70% royalty rate. These fees are based solely on your book's file...
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SPTT 062 – Writing Beyond Your Experience: Working with Sensitivity Readers
Episode 062 Released on: March 1, 2024 In this episode, we talked to Heather Howland, a professional sensitivity reader. We start the episode with her explanation of what a sensitivity reader is and why one might be important for a writer’s work. She gave us wonderful tips and advice on where to...
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SPTT 061 – Advertising for Less
Episode 061 Released on: February 20, 2024 In this week's Self-Publishing Tip or Trick of the Week, Rachel D. Adams shares her tips for how to find low-cost and free ways to advertise your books. IMPORTANT LINKS FOR THIS EPISODE: 🌟 Rachel D. Adams's Ream:...
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SPTT 060 – Romance Writing & Hybrid Publishing with Emma Bennet
Episode 060 Released on: February 15, 2024 Romance writer, nonfiction writer, hybrid publisher, and YouTuber Emma Bennet joined us to share her experiences and knowledge. She gives great tips about romance writing, especially if authors are pursing traditional publishing. She also discloses the...
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SPTT 059 – Does My Book Cover Make the Grade?
Episode 059 Released on: February 6, 2024 A book's cover design is crucial for making the right first impression on potential readers. But it can be challenging to evaluate your own cover objectively before publication. In this episode, Shanon discusses tips and a cool new AI-powered tool from...
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SPTT 058 – Myths & Truths of SEO for Authors with Troy Lambert
Episode 058 Released on: February 1, 2024 In this episode, freelance writer, author, editor, and the education lead for Plottr, Troy Lambert talks about his long career of publishing books through multiple publishing paths and how he became knowledgeable about SEO. We got a chance to talk about…
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SPTT 057 – Unpacking Broad vs Niche Keywords
Episode 057 Released on: January 23, 2024 When setting up product pages and advertisements, keywords are crucial to being discovered. But should you use broad, generic terms or niche, tailored ones? In this episode, we dive into the ongoing discussion around broad versus niche keywords. We'll…
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SPTT 056 – Publishing & Marketing Tips for Subscriptions
Episode 056 Released on: January 15, 2024 In this episode, Esther Marie Andújar, YouTuber and paranormal romance author, shares with us how she uses subscription platforms like Kindle Vella, Kofi, and Patreon. She also gives us insight into the best tips when it comes to publishing on these...
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SPTT 055 – Stacking Promos for Maximum Launch Impact
Episode 055 Released on: January 9, 2024 Do you want to maximize visibility and sales for your next book launch? Promotion stacking lines up multiple marketing activities around your release date to compound visibility and propel you up the charts. Tune in as I explain promo stacking, resources…
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SPTT 054 – Podcasts that Power Indie Authors
Episode 054 Released on: January 2, 2024 Are you looking to take your indie author game to the next level in 2024? In this podcast episode, Shanon shares her top podcasts that provide an invaluable education on all things self-publishing. She highlights the key shows that have helped her navigate...
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SPTT 053 – Welcome Email Tips for Authors
Episode 053 Released on: December 26, 2023 An author's welcome email to new newsletter subscribers represents a valuable opportunity to make a great first impression. In this week's episode, Shanon share tips for crafting an effective and engaging welcome email to help build relationships with...
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SPTT 052 – Questions for the Hosts & What We’ve Learned this Year
Episode 052 Released on: December 15, 2023 Previous podcast guests D.L. Tillery, Sako Tumi, and A.F. Stewart turn the tables on Shanon, Ben, and Morgan, asking them the questions they normally ask their guests. LEARN MORE ABOUT YOUR HOSTS! D.L. TILLERY ▶ Website: https://www.authordltillery.com/…
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SPTT 051 – Readers for Free: Grow Your Newsletter Now
Episode 051 Released on: December 12, 2023 Drawing in an invested audience is vital for any author, but expensive marketing shouldn’t be the only path to reach more readers. This week’s podcast episode covers creative strategies from leveraging your own platforms to collaborating with fellow...
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SPTT 050 – Audio Alchemy: Fine-Tune Your Audiobook Files
Episode 050 Released on: December 5, 2023 Creating an audiobook is no small feat, but ensuring quality audio that meets industry standards is essential before release. In this podcast, Shanon shares an invaluable free tool from ACX that acts as an audio quality control lab for DIY authors. Their...
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ABOUT THIS SHOW
Hello and welcome to the Self-Publishing Tips & Tricks show, a series designed to give you insight into the world of self-publishing and marketing your books. We’ll share a bit of our own insights into the craft of writing, self-publishing, and marketing books, but we’ll also interview established indie authors who will share their insights into self-publishing and promotion in today's market.
HOSTED BY
S.D. Huston, Ben Pick, & JM Celi
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Frequently Asked Questions
How many episodes does Self-Publishing Tips & Tricks have?
Self-Publishing Tips & Tricks currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Self-Publishing Tips & Tricks about?
Hello and welcome to the Self-Publishing Tips & Tricks show, a series designed to give you insight into the world of self-publishing and marketing your books. We’ll share a bit of our own insights into the craft of writing, self-publishing, and marketing books, but we’ll also interview established...
How often does Self-Publishing Tips & Tricks release new episodes?
Self-Publishing Tips & Tricks has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Self-Publishing Tips & Tricks?
You can listen to Self-Publishing Tips & Tricks on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Self-Publishing Tips & Tricks?
Self-Publishing Tips & Tricks is created and hosted by S.D. Huston, Ben Pick, & JM Celi.
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