Sellar Podcast

In this episode of the Sellar Podcast, host Sarah From Sellar speaks with Jim Whewell, the owner of Wendover Beers, about his journey in the craft beer industry. Jim shares insights into his unique business model, which includes delivering beer by electric cargo bike and focusing on small independent breweries. He discusses the challenges of introducing craft beer to a community that was previously unfamiliar with it, the importance of technology in managing his business, and the lessons he's learned along the way. Jim also offers advice for aspiring entrepreneurs looking to enter the craft beer market.

In this episode of the Sellar podcast, Sarah From Sellar interviews Johnny Horn from Holy Goat Brewing. They discuss the unique brewing process at Holy Goat, the importance of local ingredients, and the journey from home brewing to establishing a successful brewery. Johnny shares insights on branding, collaborations with artists and bands, and the brewery's global reach. The conversation also touches on sales strategies, seasonal brewing, and future plans for innovative beer styles.🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:→ ⁠sellar.io⁠→ ⁠Instagram⁠→ ⁠LinkedIn⁠Let’s make trade better — together. ✨

In this episode of the Sellar podcast, Sarah interviews Chris, co-founder of Pastore Brewing, about the journey of establishing their brewery, the growth of the sour beer market, and the unique challenges they face in sales and branding. Chris shares insights into their brewing philosophy, the importance of engaging with consumers, and the creative process behind their distinctive artwork. The conversation also touches on trends in craft beer and the competitive landscape of the industry.

In this episode of the Sellar podcast, Sarah From Sellar interviews Dave Hayward from Indie Rabble Brewery. They discuss the origins of Indie Rabble, the challenges faced during the pandemic, and the unique business model that emerged. Dave shares insights into sales strategies, team dynamics, and the transition from running a bar to a brewery. The conversation also touches on the importance of community, awards received, and advice for aspiring brewers and bottle shop owners. Finally, they explore Indie Rabble's beer offerings and how to stand out in a competitive market.🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:→ sellar.io→ Instagram→ LinkedInLet’s make trade better — together. ✨

In this episode of the Sellar Podcast, Sarah From Sellar and Greg Wells from We Are Beer discuss the evolution of craft beer festivals, the importance of trade sessions, and insights into consumer behaviour in the beer industry. They emphasise the need for suppliers to prepare effectively for trade sessions and share valuable tips for maximising opportunities at festivals. The conversation also touches on emerging trends in the beer market and the significance of inclusivity in branding and marketing strategies.🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:→ sellar.io → Instagram → LinkedIn Let’s make trade better — together. ✨

Join us as we chat with Lauren from DEYA about their collaboration beer for Record Store Day, her journey from hospitality to brewery sales and being blindsided by the craft beer rumour mill.🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:→ ⁠sellar.io⁠ → ⁠Instagram⁠ → ⁠LinkedIn⁠ Let’s make trade better — together. ✨

Join us as we chat to our founders about Sellar Credit, a game-changing product for the drinks industry.🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:→ ⁠sellar.io⁠ → ⁠Instagram⁠ → ⁠LinkedIn⁠ Let’s make trade better — together. ✨

Join us as we chat to Liam from Steep Soda about his journey from brewing craft beer to making all-natural craft sodas.Sellar powers B2B sales for the craft drinks industry, saving everyone time and growing profits for small businesses.🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:→ ⁠sellar.io⁠ → ⁠Instagram⁠ → ⁠LinkedIn⁠ Let’s make trade better — together. ✨

Join us as we chat to Zach, founder of Stiff Tea Hard Kombucha, and Holleigh Stevenson creative marketing as we talk about how they've started a new, exciting brand that's bringing hard kombucha to the UK.🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:→ ⁠sellar.io⁠ → ⁠Instagram⁠ → ⁠LinkedIn⁠ Let’s make trade better — together. ✨

Join us as we chat with Meg from Mondo about her journey in B2B craft beer sales and how it's not just chatting about beer and dropping off samples - there's so much more to it!We talk about how being in the craft drinks industry, from a hospitality side or a producer's side, ultimately comes down to forging meaningful relationships where we've all gone a common ground of loving good drinks and creating memorable experiences.We also talk about her experience being in the first cohort of mentees in the ground-breaking Women In Beer mentorship programme.🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:→ ⁠sellar.io⁠ → ⁠Instagram⁠ → ⁠LinkedIn⁠ Let’s make trade better — together. ✨

Join us as we chat with Jordan from Full Circle. Topics include career development in the industry, their growth in producing cask beer and how important your local heartland is.🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:→ ⁠sellar.io⁠ → ⁠Instagram⁠ → ⁠LinkedIn⁠ Let’s make trade better — together. ✨

Join us as we chat with Billy from Verdant. Topics include how the craft beer industry has evolved over the last ten years, how a remote sales team works, and their upcoming new releases.🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:→ ⁠sellar.io⁠ → ⁠Instagram⁠ → ⁠LinkedIn⁠ Let’s make trade better — together. ✨

Join us as we chat with Miranda from Duration Brewing. Duration Brewing is a craft beer brewery in Norfolk specialising in brewing high-quality, balanced beers that belong to a specific time and place.We start by cracking open Duration's Harvest Bier, brewed for Oktoberfest. We give tips on how bartenders can recommend different styles of beers to their customers.We talk about how they use Sellar to power their trade sales and increase their route to market across the UK. As well as how they use it for their taproom to order beers and snacks from other small businesses.Sarah and Miranda also touch on how to balance working in the drinks industry with your physical and mental health. It's important to ensure you're looking after yourself when working in fast-paced start-up businesses such as breweries.Miranda shares some information on the next beers they have coming up, including an alcohol-free beer and a gluten-free beer. We also talk about how the no and low sector continues to grow and how it's offering opportunities for several small craft brewers.The giveaway mentioned in this episode has now closed but follow Sellar for when the next one goes live.Join us in two weeks when we welcome Verdant Brewing Co. to the show.🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:→ ⁠sellar.io⁠ → ⁠Instagram⁠ → ⁠LinkedIn⁠ Let’s make trade better — together. ✨