Maximise trade sessions for success | feat. Greg from We Are Beer

In this episode of the Sellar Podcast, Sarah From Sellar and Greg Wells from We Are Beer discuss the evolution of craft beer festivals, the importance of trade sessions, and insights into consumer behaviour in the beer industry. They emphasise the need for suppliers to prepare effectively for trade sessions and share valuable tips for maximising opportunities at festivals. The conversation also touches on emerging trends in the beer market and the significance of inclusivity in branding and marketing strategies.🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:→ sellar.io → Instagram → LinkedIn Let’s make trade better — together. ✨

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This episode is 26 minutes long.

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This episode was published on May 28, 2025.

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