Send & Grow by SparkLoop
by SparkLoop
Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.
Episodes
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How to Increase Newsletter Conversions From 7% to 35% | Marketing Max | Send & Grow 2.0 Ep. 7
How do you turn a newsletter into a thriving media business? 📈 In this episode of Send and Grow, Hunter Kallay sits down with Max, better known as Marketing Max, to unpack how he went from working on Wall Street to building a marketing agency, growing a newsletter business with hundreds of...
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How Fresh Cup Grew Its Newsletter 45% in One Year | Garrett Oden | Send & Grow 2.0 Ep. 6
What does it take to revive a decades-old publication, grow its newsletter by 45%, and turn a niche audience into a sustainable media business? In this episode of the Send & Grow Podcast, Hunter Kallay sits down with Garrett Oden, owner and publisher of Fresh Cup...
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Everyone Went Digital. She Started to Send Fans Letters | Kim Nunley | Send & Grow 2.0 Ep. 5
What happens when a newsletter creator sees a gap in the media landscape — and decides to fill it herself? In this episode of Send & Grow, Hunter sits down with Kim Nunley, founder of 30 Second Timeout, a daily women’s basketball newsletter that helps fans keep up with the biggest stories in…
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Your Newsletter Might Be Going to Spam and Here's Why | LB Blair | Send & Grow 2.0 Ep. 4
What actually determines whether your newsletter reaches the inbox or quietly disappears into spam? In this episode of Send & Grow 2.0, Hunter Kallay sits down with LB Blair, an email business and technology expert who has worked with some of the world's biggest email senders. LB breaks down the...
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How to Build a Newsletter Business That Actually Works | Jakub Chodounský | Send & Grow 2.0 Ep. 3
What does it actually take to build and run a successful newsletter business? In this episode of Send & Grow 2.0, Hunter Kallay sits down with Jakub Chodounský, who runs four curated newsletters, to talk about the realities of building a newsletter business—from keeping content fresh and managing…
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Everything Works in Marketing. That's the Problem. | Dave Gerhardt | Send & Grow 2.0 Ep. 2
In this episode of Send & Grow 2.0, Hunter Kallay sits down with Dave Gerhardt, founder of Exit Five and former CMO at Drift, to talk about building a modern media and community business around B2B marketing. About Send & Grow: Send & Grow is a podcast about the people, strategies, and businesses...
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Building a Newsletter People Love with Matt Gross (Shut Up N' Eat)
🍔 What's the secret behind one of the most engaging food newsletters? In this episode of Send & Grow, we sit down with Matt Gross, the creator behind Shut Up N' Eat, to talk about what it really takes to build a newsletter people actually look forward to opening. We dive into: 📬 Building a...
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Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week…
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Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week…
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The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week…
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How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week…
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Growth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than Normal
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. In this episode,...
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Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting
In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy. Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of…
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Navigating Newsletter Ads in 2024: Expert Strategies with Ryan Sager & Jesse Watkins of Who Sponsors Stuff
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who…
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How Noor Chopra grew Touristy to 100k+ subscribers 100% organically
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy...
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Deep Dives & Community Ties: Unlocking Newsletter Growth — with Chenell Basilio of Growth In Reverse
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the...
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Crafting newsletters that connect — with Tarzan Kay
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. But…
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The LinkedIn Growth Playbook for your newsletter — with Tom Alder of Strategy Breakdowns
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into . Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn...
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The Future of Newsletters: Insights & Predictions — with Yong-Soo Chung of First Class Founders
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits. Yong-Soo, a serial entrepreneur, has...
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The Power of Partnership - with Colton Sakamoto and Tyler Parker of Office Party
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto, the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the...
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How to Build a Newsletter as a Full-Time CEO - with Bill Kerr of Open Source CEO
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition. Bill's journey as the founder of…
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From Launched to Sold in 11 months: How LeQwane Lynch grew & sold the Alerts Daily newsletter — with LeQwane Lynch
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch, founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year. In this episode, Dylan & LeQwane discuss… The Rapid Growth of Alerts Daily: LeQwane...
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Building a profitable newsletter side hustle to over $50k - with Anthony Castrio of Bot Eat Brain
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter. Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide. Despite BEB being a side project…
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The $3M playbook for newsletter ad sales - with Dan Barry of Revenews
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter. Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in…
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How to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A Game
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter. Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to...
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Harnessing the power of newsletters for your business - with Tiffany Uman of Peak Performers
Welcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the Peak Performers newsletter. With her Peak Performers newsletter, Tiffany channels her wealth of experience…
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Mastering the Newsletter Trifecta of Community, Growth, and Revenue — with Brad Barrett of ChooseFI
Welcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett, co-founder of ChooseFI, to explore the pivotal role of newsletters in the journey of content creation and community building. Brad shares his rich journey from modest beginnings…
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Unpacking innovative growth strategies — with Sam Klemens of The Rollup
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Sam Klemens of The Rollup, a unique and irreverent newsletter about finance. Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k…
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From Newsletter to Creator Empire - with Jay Clouse of Creator Science
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jay Clouse of Creator Science, a newsletter. Jay Clouse is the successful founder and operator of Creator Science — a creator-led business that did over $300k in 2022 and is on...
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Mastering efficient organic growth — with Mike Benitez of The Merge
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space. Mike is a retired US military fighter pilot.…
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From side hustle to nearing $1M revenue - with Michael Houck of Houck's Newsletter
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Michael Houck of Houck's Newsletter, a newsletter for startup founders. Michael has worked for world-renowned startups like Uber and AirBnB. Those experiences—along with…
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Using giveaways to maximize growth with Aleyda Solis of SEOFOMO
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Aleyda Solis of SEOFOMO, a newsletter for SEOs. Aleyda Solis started the SEOFOMO newsletter to keep up with SEO news for her consulting services. "I was saving all the links...
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From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points, a paid newsletter for the college sports industry. Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter...
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Turning niche expertise into a $100k newsletter — with Jon Elder of Amazon Insiders
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jon Elder of Amazon Insiders, a super niche newsletter set to hit $100k in revenue. Jon is an ex-Top3000 Amazon Seller who grew his Amazon business to over $10M in sales—and…
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Exploding newsletter growth with Reddit — with Eric Lam of Exploding Ideas
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Eric Lam of Exploding Ideas, a fast-growing newsletter about business start-up ideas on trending topics. Eric is always looking for business ideas. So he started the Exploding...
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Using Twitter ads to grow newsletters — with Ryan Carr from Blakely Digital (formerly The Hustle)
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue. And Ryan knows a thing or two about newsletter growth. Ryan...
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Powerful Lessons in Media for 2023 — with Joe Pulizzi of The Tilt Media
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media. Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In...
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How to sell more newsletter ads & sponsorships in 2023 and beyond — with Ryan Sager & Jesse Watkins from Who Sponsors Stuff
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email...
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Earning 6-figures from your newsletter side business — with Katelyn Bourgoin of Why We Buy
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter. Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp…
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Growing your newsletter in 2023 — with Manny Reyes of Workweek
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc. Manny was on the Morning Brew team before joining Workweek in a paid acquisition role. In this episode, Manny & Louis discuss: the key…
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The playbook for acquiring a newsletter — with Emanuel Cinca from Stacked Marketer
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel "Manu" Cinca of Stacked Marketer—and now also of Psychology of Marketing. Manu is the first returning guest to the Send & Grow podcast, back for round #2 (listen to the...
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Building a Creator-Driven Newsletter in 2023 — with Nathan Barry of ConvertKit
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit. Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world....
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From Zero to Profit: How to Build and Monetize a Successful Newsletter — with Justin Moore of Creator Wizard
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Justin Moore, founder of the Creator Wizard newsletter. Justin's creator journey started back in 2009 with a YouTube channel. Since then, he's built a successful business as a...
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Growing a 6-figure newsletter with no audience — with Jason Woodruff of The Pour Over
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter. Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased…
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Does your newsletter need a puzzle strategy? With Mary Tobler of Morning Brew
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter. Publishers and newsletter operators alike are waking up to the value of having…
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Sustainable media businesses — with Brian Morrissey of The Rebooting
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Brian Morrissey, creator of The Rebooting newsletter and podcast. Before starting The Rebooting as an outlet to share commentary and insight into building sustainable media...
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Running events as a newsletter operator — with Sophia Patten of Workweek
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek. Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators. Events are…
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How to plan your referral rewards — with Arvid Kahl of The Bootstrapped Founder
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with author, podcaster and newsletter creator Arvid Kahl. Arvid is in the process of setting up a referral program for his newsletter, The Bootstrapped Founder. And asked me if I...
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How to sell newsletter ads — with Katy Huff of MadRev
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev. We jump straight into the details of how to sell more ads and sponsorships for your...
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Growing a daily newsletter to 300k+ subscribers — with Pat Trousdale of The Daily Upside
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Pat Trousdale, founder and operator of The Daily Upside. We jump straight into the good stuff, including: how The Daily Upside grew to over 300k newsletter subscribers without...
About this show
Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.
Hosted by
SparkLoop
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