Episodes
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Episode 105: What SEO Projects Would We Do with Unlimited Budget
Paul Warren and Ryan Klein discuss what SEO projects they would do with unlimited time and budget. From seeing how to get a manual action to bringing back a website after the helpful content update.
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Episode 104: How Much Should SEO Services Cost in 2024
Paul Warren and Ryan Klein discuss what a reasonable monthly amount is for SEO services. We dive into what pricing amount hits the sweet spot for results and returns.
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Episode 103: SEO Questions from Reddit
Paul Warren and Ryan Klein answer questions from the SEO subreddit. We talk about links to build for new websites, how long it takes to generate traffic and can you recover a website that has been hacked.
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Episode 102: Reddit and Barnacle SEO in 2024
Paul Warren and Ryan Klein discuss barnacle SEO and Reddit being at the top of the SERPS in 2024.
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Episode 101: Creating SME Content with Grant McKinstrie
Paul Warren, Ryan Klein and special guest Grant McKinstrie from Digital Position discuss creating content with your subject matter experts. We dive into how to get the most content from your time.
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Episode 100: We Celebrate Our 100th Episode
Paul Warren and Ryan Klein celebrate their 100th episode in Chicago. No SEO knowledge on this one. We just reminisce about starting the podcast with a few guests.
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100 Episode Announcement!
Come join us in Chicago as we celebrate our 100th episode.
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Episode 99: How to Find and Vet SEO Link Building Services
Paul Warren and Ryan Klein discuss how to find and analyze and pay link building services.
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Episode 98: How to Manage Client SEO Expectations
Paul Warren and Ryan Klein discuss managing short term and long term expectations for a clients SEO campaigns.
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Episode 97: Using AI for SEO Tasks
Paul Warren and Ryan Klein discuss using AI for agency SEO tasks. We discuss AI in content creation, website audits and more.
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Episode 96: We Discuss SEO and GBP at Scale with Pedro Da Silva
Paul Warren and Ryan Klein discuss SEO, Google Business at scale and a little bit of that Google algo leak document with guest Pedro Da Silva. Want to talk to Pedro? Check him out here: https://www.thrivelocal-marketing.com/ https://www.linkedin.com/in/pedrobds/
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Episode 95: SEO Questions from Reddit 2024 Edition
Paul Warren and Ryan Klein answer questions from the great abyss, the SEO Subreddit.
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Episode 94: Strategies for the Helpful Content Update in 2024
Paul Warren and Ryan Klein discuss content pruning and some other strategies to get back your traffic after the Helpful Content update.
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Episode 93: Reviews and Google Business Rankings
Paul Warren and Ryan Klein discuss the importance of reviews on Google Business rankings. We discuss how many reviews you need to not be filtered out, how to generate more and how to deal with negative reviews.
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Episode 92: On-Page Optimizations for Better Google Business Rankings
Paul Warren and Ryan Klein div into some quick and not so quick on-page optimizations you can make to increase your map pack rankings. In this episode we discuss NAP info, map embeds, local schema and more.
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Episode 91: Optimizing GBP Signals in 2024
In this 7 part series Paul Warren and Ryan Klein breakdown what GBP optimizations work in what old tactics are trash in 2024.
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Episode 90: Tricks to Verifying Google Business Listings in 2024
Paul Warren and Ryan Klein discuss the difficulties of verifying Google Business Listings in 2024 and a few helpful tricks that just might work.
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Episode 89: We're Back! An SEO Story
Host Paul Warren and Ryan Klein discuss bringing the podcast back after 2 years and what is instore for 2024!
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Episode 88: How to Start an SEO Agency Part 2
Paul Warren and Ryan Klein discuss the day to day aspects of running an SEO agency. We discuss how to hire people, negotiating salaries and how to find new clients.
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Episode 87: How to Start an SEO Agency Part 1
In this 5 part series Paul Warren and Ryan Klein discuss how to start your own SEO agency. We what you should and shouldn't do when getting started.
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Episode 85: Should You Be Worried About Core Web Vitals
Paul Warren and Ryan Klein discuss Google's Core Web Vitals and if you should actually be worried about it.
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Episode 84: 5 Tough SEO questions You Will Get Asked Part 2
Paul Warren and Ryan Klein discuss part two of the 5 Tough SEO Questions You Will Get Asked. 1. Google is monetizing results more and more. It looks like SEO may be dead after all, right? 2. I know how to buy good content and good links on my own. Why would I need a dedicated SEO? 3. Once I have...
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Episode 83: 5 Tough SEO Questions You Will Get Asked
Paul Warren and Ryan Klein discuss 5 of the toughest questions that SEO's get asked and how we answer them. 1. How long will it take to rank for my main keywords? 2. How much will it cost for my SEO strategy work, including paying third parties? 3. What happens if we don’t reach our SEO goal…
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Episode 74: Citations and Local SEO
Paul Warren and Ryan Klein discuss everything you need to know about citations for local SEO and map pack rankings. We tell you why you need them, what tools you can use to get them, and how to outsource building them.
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Episode 73: How to Create Niche Content for Clients
Paul Warren, Ryan Klein and our guest Shondell Varcianna discuss creating niche content for clients. We walk you through how to research the content and how to find writers for your niche. About Shondell Varcianna Shondell own and operates Varci Media. A content writing company that helps…
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Episode 72:Testing Local SEO Ranking Factors with Kyle Roof
Paul Warren, Ryan Klein and special guest Kyle Roof discuss local SEO ranking factors and some recent tests that Kyle has done to see what is working in 2020. Also we have a t-shirt give away! About Kyle Roof: Kyle is responsible for the development and implementation of all SEO techniques used…
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Episode 71: Should You Buy All of Your Backlinks?
Paul Warren and Ryan Klein take a deep dive into buying backlinks in this episode. We tell you the types of links you can buy, where to get them and why your website will most likely never get penalized for it. Resource Guide...
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Episode 70: How to Do Online Reputation Management (ORM)
Paul Warren and Ryan Klein walk you through how to successful manage the online reputation of a business, client or yourself. We show you how to push down negative search results and how to rank the positive ones.
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Episode 69: Content Loops and User Generated Content
Paul Warren, Ryan Klein and special Guest Nicki Friis discuss creating content loops with user generated content. Content loops are a really clever way of generating new content by getting users to consistently contribute content to your website. Nicki Friis, CEO at NICQI.COM...
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Episode 68: How to Manage SEO Projects Remotely
Paul Warren, Ryan Klein and special guest Dave Schneider from Shortlist.io discuss what tools to use and how to manage your SEO projects in a remote working world. Links shortlist.io
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Episode 67: 7 Metrics You Should Track for SEO
Paul Warren and Ryan Klein discuss the 7 KPIs you should track for successful SEO campaigns.
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Episode 66: 20 Reasons Why Your Website Doesn't Rank Well in 2020
Paul Warren and Ryan Klein take you through 20 possible reasons why your website doesn't rank well in 2020. We go deep into content issues, back link spam and technical SEO issues in this episode. Ryan's really great articles:...
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Episode 65: How to Start a Career in SEO
Paul Warren and Ryan Klein walk you through how to start a career in the SEO industry. We cover how to to break in, pay and career advancement.
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Episode 64: How to Automate Your SEO in 2020
Paul Warren and Ryan Klein show you how to automate your SEO processes. We cover keyword research, backlink, technical SEO audits, content optimization and creation. Links: https://www.semrush.com/ https://ahrefs.com/ https://ifttt.com/ https://www.deepcrawl.com/
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Episode 63: SEO Questions from Reddit
Paul Warren and Ryan Klein answer questions from the SEO subreddit for the first time in 2020.
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Episode 62: How to Do Mass Link Building
Paul Warren and Ryan Klein discuss their link building background and how to build links at scale by using manual or software automation. Resources https://rankerx.com/ https://www.upwork.com/
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Episode 61: How to Use Amazon's Mechanical Turk for SEO
Paul Warren and Ryan Klein discuss Amazon's mechanical Turk and how to use it for SEO. We also tell you how to avoid getting your account banned so you don't end up like us. Mechanical Turk: https://www.mturk.com/ How to use mechanical blog post:...
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Episode 60: How to Combine SEO and Branding
Paul Warren, Ryan Klein and special guest Garrett Mehrguth discuss how combine branding and SEO together for better results. About the Guest: Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a search marketing agency for enterprise brands headquartered in Irvine,...
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Episode 59: Where to Focus Your SEO During the Coronavirus
Paul Warren and Ryan Klein discuss how some SEO focus areas for your business during the Coronavirus and how to stay busy in quarantine. The following can be referenced for your own business: https://www.marketmymarket.com/updates-and-resources-during-covid-19/
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Episode 58: How to Do SEO for a SAAS Website in 2020
Paul Warren and Ryan Klein welcome SAAS SEO Expert Zac Harris to the show. Zac walks us through tool sets and strategy for ranking a SAAS website in 2020. Zac Harris is the former Head of SEO for Spyfu and current CRO of Northcutt.
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Episode 57: The SEO Guide for Beginners Part 3: On Page SEO
Paul Warren and Ryan Klein walk you through the final part of our "SEO Guide for Beginners" series with the basics of on page SEO. We discuss site structure, meta data guidelines and more.
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Episode 56: The SEO Guide for Beginners Part 2: Link Building
Paul Warren and Ryan Klein walk you through the basics of link building for SEO in 2020. If you are new to this hang on because it's going to be a wild ride. Resources: https://www.legiit.com/
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Episode 55: The SEO Guide for Beginners Part 1: Content
Paul Warren and Ryan Klein walk you through how to research and create SEO content. We tell you how to write it yourself, outsource it or find it for free! Important links: Keyword research: https://www.semrush.com/ Outsourcing: https://www.upwork.com/ Plagiarism Checker…
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Episode 54: The SEO Guide for Beginners Intro
In this 4 part guide, Paul Warren and Ryan Klein introduce you to the basics of SEO in 2020. We cover how the algorithm works and great resources for beginners. MOZ Guide to SEO
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Episode 53: Successful Link Building with PR
Paul Warren, Ryan Klein and special guest Michael Magnus discuss how to leverage PR for effective link building campaigns. Michael Magnus; currently an Advertising Professor with TCU has a diverse background in digital marketing. Check him out here! https://magnusopus.com/
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Episode 52: Guide to eCommerce Marketing in 2020
Paul and Ryan discuss eCommerce marketing in 2020 with special guest Sam Page. We discuss the Amazon algorithm, emerging platforms and negative SEO in the eCommerce world. Reach Sam Page at amazonseoexperts.com
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Episode 51: Guide to Technical SEO Audits for 2020
Paul Warren and Ryan Klein walk you through some of the more important aspects of performing a technical SEO audit to your website in 2020. #seopodcast #seoaudit #technicalseoaudit2020
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Episode 50: The 5 Skills Every SEO Needs
Paul Warren and Ryan Klein discuss 5 skills that every SEO needs (or at least could use) like Python and next level Excel skills. Check out this link to Distilled for SEO Excel training. https://www.distilled.net/excel-for-seo/
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Episode 49: Our SEO Predictions for 2020
Paul Warren and Ryan Klein give there predictions on the SEO industry for 2020.
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Episode 48: We Answer SEO Questions from Reddit Again!
SEO Podcast: Paul Warren and Ryan Klein answer some of the most interesting questions from the SEO Reddit page.