SEO Kwentuhan Podcast

In this episode of SEO Kwentuhan, Gab and Gelo talk about AEO and GEO and whether these are real new strategies or just rebranded SEO terms. They discuss AI search, ChatGPT visibility, client expectations, traditional SEO fundamentals, and what SEO practitioners should really focus on as search behavior continues to change. Transcript Summary00:01 - 00:51Gelo opens the episode by introducing the topic AEO or GEO and asks whether these are real new strategies or just new buzzwords in SEO. Gab mentions that terms like AEO, GEO, and AIO are becoming common not only on social media but also among clients.00:51 - 02:35Gab shares that almost all of his clients now ask about AEO and GEO. He also mentions that many job posts already require experience with AI Overviews and LLM optimization. He explains that these terms started gaining popularity around the rise of ChatGPT search, and at first he saw them as buzzwords used for marketing. But over time, the demand became real because clients started looking for these services.02:35 - 04:16Gelo talks about how clients now use ChatGPT themselves and ask why their businesses are not appearing in AI search results. Gab says he still prefers traditional Google search and does not fully trust AI Overviews unless the result provides a proper step-by-step guide. If the AI answer is lacking, he checks the sources directly.04:17 - 07:12Gab explains the difference between traditional SEO, AEO, and GEO. Traditional SEO focuses on ranking websites in blue link search results. AEO or Answer Engine Optimization focuses on becoming the answer shown in AI Overviews and different search formats like videos, images, and shopping results. GEO or Generative Engine Optimization focuses on visibility inside AI tools like ChatGPT, Copilot, and Perplexity. Gab explains that even brand mentions without links can help GEO visibility.07:12 - 11:36Gelo asks if there is real evidence that AEO or GEO works. Gab shares examples from e-commerce clients where traffic and conversions from ChatGPT or AI tools can already be tracked through UTM parameters and WooCommerce data. However, he also admits that proving exact queries and causation is still difficult. Both hosts agree that many so-called GEO strategies still resemble traditional SEO practices and that the industry is still heavily experimenting.11:37 - 15:59Gab says there is still no solid checklist for GEO or AEO because most successful case studies still rely on traditional SEO foundations. He shares that brand mentions and Reddit engagement seem to influence AI visibility. Gelo adds that original studies and datasets can increase the chances of being cited by LLMs. Gab also explains that social media mentions may influence how AI tools recognize and cite brands.16:27 - 18:40The conversation shifts to agencies calling themselves AEO or GEO specialists. Gab honestly says many agencies are simply using these labels because the demand already exists. From his perspective, the work is still largely SEO, but clients are actively searching for these services because they want visibility inside AI tools.18:40 - 21:36Gelo asks whether SEO practitioners should start studying AEO and GEO. Gab explains that fundamentals still matter the most. Traditional SEO remains the foundation, especially for beginners. He says AI automation and AI workflows are a different skill set compared to offering SEO as a service.21:36 - 26:14The hosts discuss the future of content websites in the AI era. They talk about how many purely content-based websites are losing traffic or getting de-indexed, while real businesses and strong brands appear more resilient. They also warn listeners about manipulated traffic metrics, fake authority signals, and low-quality link farms. Gelo encourages SEO practitioners to embrace AI and integrate it into their workflow.26:15 - 28:47Gab says they are still testing AI-related workflows before releasing any new course or training. He emphasizes the importance of collecting real case studies first. In the conclusion, Gab explains that AEO and GEO are not necessarily scams, but they are often repackaged SEO concepts with new branding. From a client perspective, these labels work because businesses want solutions for AI visibility.28:47 - 33:00The episode closes with advice for SEO practitioners to continue experimenting, stay proactive, and avoid blindly following every new tactic being promoted online. Gab warns listeners to be careful with strategies that promise guaranteed AI visibility. Both hosts encourage listeners to keep testing and adapting as search continues to evolve.Follow us on our community.theseodad.orgseoworkout.comseokwentuhan.com

In this episode of SEO Kwentuhan, Gab and Gelo dive deep into the reality behind AI automation, content generation, SEO careers, freelancing, and the skills that still make humans irreplaceable. From critical thinking and strategy to client communication and relationship building, this conversation uncovers what truly separates valuable SEOs from replaceable ones.If you’re an SEO, VA, freelancer, marketer, or someone worried about AI taking over your industry, this episode is for you. Transcript Summary:00:00 - 02:37Gelo introduces the episode and discusses the growing concern that AI may replace SEO jobs.Gab shares that the discussion was inspired by a Facebook post asking: “What do you bring to the table that AI can’t replace?”Gelo explains that AI replacing some jobs is already happening across industries, and SEO professionals should focus on providing value that AI cannot fully replicate.Businesses are actively exploring AI to reduce manpower costs, making adaptation necessary for marketers and SEOs.02:37 - 05:26Gab points out that many people wrongly believe SEO is only about writing content.He explains that SEO also involves:Technical SEOLink buildingLocal SEOStrategy implementationGelo says that in the past, being good at content writing alone was enough to be considered an SEO. Now, AI can already generate content, so SEOs need broader skill sets to stay valuable.05:26 - 09:55Gab asks what AI is currently capable of in SEO.Gelo explains that AI can assist with ideas and content generation, but:It still needs human judgmentOutputs are often generic without proper contextAI struggles to deeply understand customer pain points and business goalsGab adds that AI cannot truly experience real-world customer behavior or emotions.They also discuss how AI cannot fully replace:Relationship-buildingNetworkingPR outreachHuman connection with writers and journalists10:03 - 14:15Gelo shares that AI can already handle around 80% of article creation, especially grammar and optimization.The remaining 20% still requires:Unique insightsOriginal researchReal-world expertiseAdded depthGab emphasizes the importance of:Subject matter expertsFact-checkingYMYL (Your Money Your Life) content accuracyLegal and regional complianceHe also recommends using AI project knowledge bases in tools like ChatGPT or Claude to improve outputs using:Brand guidelinesICPsIndustry-specific information14:15 - 18:28Gab stresses that people who refuse to learn AI are more likely to struggle in the future.Both speakers agree that AI should be embraced as a tool rather than feared.They discuss AI-powered SEO tools and automation platforms but note that:Most tools still have limitationsHuman implementation and oversight are still neededAI-generated strategies are not always reliable18:28 - 27:08Key Skills Discussed:Technical implementationBackend/server knowledgeCommunication skillsSales and client-facing abilitiesCritical thinkingStorytelling using dataPrompt engineeringChain prompting and follow-up questioningCuriosity and continuous learningGelo says implementation skills are extremely valuable because AI still cannot execute everything properly.Gab highlights the importance of:Connecting data to business outcomesExplaining SEO results clearly to clientsCommunicating value even when attribution is difficultBoth speakers repeatedly emphasize:Critical thinkingConnecting the dotsHuman judgmentGab ends the section by saying curiosity is one of the most important traits to develop in any industry.27:09 - 32:39Gab asks whether AI helps beginners compete with experienced SEOs.Gelo describes AI as a “double-edged sword.”AI helps newer SEOs:Learn fasterStrategize quickerCompete with traditional SEOsHowever, AI also creates:Information overloadFake expertiseLow-quality automation contentConfusing online adviceGab warns that many people online are simply copying AI-generated templates and pretending to be experts.33:21 - 36:46Gab asks about the biggest misconceptions spread by AI doomers.Gelo says exaggerated claims like:“I replaced my entire marketing team with AI”“SEO is dead” are often just clickbait.They agree that:AI still needs human expertsSEO continues evolving rather than disappearingThe discussion also compares:Highly technical SEOsClient-facing communicatorsBoth agree that different skill sets can survive if paired properly.37:23 - 42:49Gelo believes almost every industry will be affected by AI, especially:MarketingEducationCustomer serviceBPOCoding and engineeringThey discuss:AI-assisted healthcare consultationsAI passing professional examsReal-time AI translation replacing multilingual support rolesGab mentions recent layoffs in tech companies and how global freelancing competition may become tougher.43:33 - 46:36Gelo explains that without AI:Organic clicks would likely remain strongerContent production would be much slowerResearch and development would take longerAI has dramatically sped up:ResearchCodingWebsite implementationTool creationHowever, the downside is the rise of mass-produced low-quality content and AI-generated spam.46:38 - 55:44Learn AI tools properly instead of fearing themFocus on SEO fundamentalsDevelop judgment and accountabilityLearn how to connect strategies with business outcomesImprove critical thinking and communication skillsGab warns beginners not to blindly believe social media success stories about freelancing and AI automation.The episode closes with encouragement to:Keep learningAdapt to changeStay curiousUse AI as leverage instead of viewing it purely as competitionDon't forget to follow us on our socials and platforms. Let's make this community grow together!seoworkout.comtheseodad.orgseokwentuhan.com

There are so many AI tools available today, and everywhere you look, there’s a new platform, feature, or workflow being promoted as something you “need” for SEO. But instead of making things easier, this constant stream of tools often leads to confusion, wasted time, and unnecessary spending. It becomes harder to figure out what actually matters and where you should focus your attention.In this episode, Gab and Gelo break down that reality. They share their personal experiences with trying, testing, and even dropping tools, and talk about how to decide what’s truly worth using. This is not about chasing every new AI trend. It is about understanding how to use the right tools in a way that actually supports your work and delivers real results.Transcript Summary00:00 - 00:25Gab: Introduces the episode and the topic about the overwhelming number of AI tools and what is actually necessary for SEO.Gelo: Points out the problem of information overload from social media and how it confuses people on what tool to use first.00:25 - 01:28Gab: Talks about how clients also suggest tools, adding to confusion.Gelo: Shares that he has tried many AI tools, possibly 30+, due to experimentation and access to platforms like AppSumo.01:28 - 03:26Gab: Shares a negative experience with a fake AI tool that caused a virus, making him more cautious.Gelo: Explains his system of trying tools quickly and removing them if they don’t fit the workflow.03:26 - 04:20Gelo: Uses free trials and tracks subscriptions to avoid charges. Avoids tools with steep learning curves.Gab: Prefers tested and reviewed tools instead of experimenting early.04:21 - 05:59Gelo: Mentions hyped tools like GHL and N8N but did not stick with them due to complexity. Prefers simpler tools like Zapier or Make.Gab: Only subscribes to tools when necessary.05:59 - 07:54Gelo: Shares he allocates a monthly budget for tools and learning. Uses AI to explore coding despite not having a coding background.Gab: Asks how Gelo chooses tools.08:18 - 10:33Gelo: Uses Reddit, YouTube reviews, and Discord communities to validate tools. Focuses on real use cases for clients before buying.10:33 - 12:40Gab: Shares his 3 criteria for tools:Helps the agency directlyImproves incomeSpeeds up processes12:40 - 14:17Gelo: Adds that the team’s usability matters and uses the 80% rule.Gab: Agrees and highlights verification as the main role after AI output.14:17 - 17:55Gelo: Shares daily tools: Gemini, ChatGPT, Claude, NotebookLM, and voice tools. Each has specific use cases.Gab: Also leans toward Claude for strategy and ChatGPT for general use.17:55 - 22:14Discussion on managing multiple subscriptions and organizing tools in a spreadsheet to track usage and costs.22:14 - 24:14Gab: Recommends focusing on ChatGPT and Claude.Gelo: Explains Claude models (Haiku, Sonnet, Opus) and their use cases.26:11 - 28:28Gelo: Introduces the 80-10-10 AI philosophy:10% input and strategy80% AI work10% reviewGab: Suggests collaborative prompting instead of full reliance on AI.30:34 - 33:53Gelo: Explains avoiding generic outputs through better data input, connectors, and chain prompting.Gab: Emphasizes reviewing outputs and avoiding templated strategies.33:53 - 36:18Discussion on what should not be automated such as implementation and technical SEO tasks without proper knowledge.36:18 - 40:18Gab: Highlights link building and outreach as areas that should remain personalized.Gelo: Notes declining open rates possibly due to AI-generated outreach.40:18 - 42:40Advice for beginners:Gelo: Start with one or two tools like ChatGPT and master them.Gab: Focus on SEO fundamentals first before using AI.42:40 - 45:05They recommend creators to follow for learning AI and SEO.45:05 - 47:46Closing thoughts: focus on results, KPIs, and continuous learning. Invite listeners to follow their content and stay tuned.Stay connected with us on our socials and let’s grow this community together! thesoedad.orgseoworkout.comseokwentuhan.com

In this episode of SEO Kwentuhan, Gab and Gelo dive into the real impact of the Iran war crisis on freelancers and agency founders. From rising expenses to losing clients, they share how they’re adapting, cutting costs, leveraging AI, and finding ways to stay afloat in a tough economy.If you’re feeling the pressure, questioning your next move, or simply looking for practical ways to survive (and even grow) during uncertain times—this conversation is for you.Tune in and discover how to stay resilient when everything around you is changing.Transcript Summary00:00 – 00:40Gelo opens the comeback episode of SEO Kwentuhan.Gab introduces the topic: the Iran war crisis and its economic impact.Focus: how SEO freelancers and agency founders are adapting and surviving.00:41 – 01:22Discussion begins with rising fuel prices (diesel potentially reaching ₱150–₱200/liter).Gab highlights uncertainty in pricing.Gelo notes transportation costs as one of the first major impacts.01:23 – 03:05Reduced travel and more time spent at home.Shift in food consumption:Less meat, more fish and vegetablesEnergy-saving habits:Limiting appliance useSetting aircon to 24°CEarly monitoring of electricity bills.03:06 – 04:19Gelo emphasizes awareness of:Electricity usageWater waste (e.g., open faucets)Small habits can lead to significant savings.04:20 – 06:13Discussion on fuel “price lock” strategies.Pros:Protection from price increasesCons:Risk if prices dropObservation: smaller gas stations often have longer queues.06:13 – 07:29Gab shares mindset changes:Teaching kids to avoid wasteBuying only what is necessaryFocus on eliminating excess consumption.07:30 – 08:37Gab (agency perspective):Focus on long-term clientsAvoid clients expecting quick SEO resultsPrioritize resilient industries:Strong: solar, essentialsWeak: luxury, non-essential sectors08:37 – 12:08Gelo’s strategies:Increasing emergency fund (up to 12 months)Using high-yield savings accountsCutting unnecessary AI/LLM subscriptionsStrong shift to AI automation:80% execution via AI10% strategy10% validationGoal: save time and reduce costs.12:08 – 13:33Importance of health during crisis:Illness increases financial burdenRising healthcare costsAdvice: prioritize physical health and consistency.13:34 – 16:12Water-saving approach:Installing deep wells (province setup)Electricity-saving approach:Exploring solar panel installationGoal: reduce dependence on utilities.16:12 – 18:02Aircon optimization techniques:Set to 24°CUse timers (off at 4 AM, on at 7 AM)Balance between comfort and efficiency.18:02 – 20:08Community tips:Meal planningAvoid unnecessary purchasesReduce subscriptionsStart home gardening or aquaponicsKey idea: reduce expenses while increasing income.20:08 – 23:14Gelo:Lost a client and chose to reassessExploring collaborations and new opportunitiesGab:Evaluate client industries before accepting workFocus on essential sectorsAvoid vulnerable industries like travelTarget stable markets.23:14 – 25:38Advice to freelancers:Upskill, especially in AIImprove systems and workflowsMarket becoming more competitive due to layoffsShift toward an AI-first approach.25:38 – 27:40Lifestyle changes:Fewer outingsMore home-based activities (e.g., board games)Cost-saving habits:Brewing coffee at homeCooking instead of ordering.27:40 – 30:19Gab (agency adjustments):Slight price increases due to inflationProviding team support/allowancesLess flexibility in negotiationsFocus on sustainability.30:19 – 32:58Emotional challenges:Frustration with rising costs and policiesPersonal struggles:Health issues affecting productivityEmphasis on resilience.32:58 – 35:54Discussion on taxation:Comparison with lower-tax countriesConcern over heavy tax burden in the PhilippinesImpact on small businesses.35:54 – 37:23Strong emphasis on emergency funds:Personal savingsBusiness buffer (3–6 months).37:23 – 40:05Introduction of “FU Money”:Fund for opportunities or emergenciesAdvice:Save consistentlyPrepare for client loss scenarios.40:05 – 43:23Investment perspectives:Conservative approach: hold cashOpportunistic approach: invest in declining marketsExamples:Solar-related stocksHigh-yield savings accounts.43:23 – 45:04Advice for overwhelmed freelancers:Read mindset-focused booksImprove skills and portfolioExplore alternative career paths.45:04 – 47:13Actionable steps:Audit finances and skillsReflect on past performanceTake ownership and actAvoid victim mindset and focus on solutions.47:13 – 48:28Closing encouragement:Stay resilientContinue learning and adaptingPodcast sign-off and invitation to follow their content.Let's connect and help each other grow. Follow us on our community!theseodad.orgseoworkout.comseokwentuhan.com

What happens when you hit pause for months in a fast-moving industry like SEO… and come back to a completely different game? In this comeback episode of SEO Kwentuhan, Gab and Gelo share what really happened during their quiet season and the unexpected lessons they uncovered about today’s SEO landscape.From AI taking over workflows to traffic drops, changing client expectations, and why branding now matters more than rankings, this episode is packed with honest insights. If you’ve ever felt like you’re falling behind or unsure how to stay relevant in the AI era, this conversation will give you a clearer perspective—and a reason to keep going. ️Transcript Summary:00:00 - 00:33 Gab opens the comeback episode of SEO Kwentuhan. Gelo explains that after months of silence, they want to talk about why they stopped recording and what that season taught them about SEO, especially in today’s AI-driven landscape.00:33 - 03:23 Gab shares that he became busy improving his agency, handling trainings, client work, and their fitness challenge, while also prioritizing rest on weekends. He also mentions spending time building their new home and sourcing materials personally.Gelo says personal matters, the holidays, new client strategy work, and stepping back from social media also contributed to the pause.03:23 - 06:58 Gab admits he worried that no one would still listen after such a long break and that they might fall behind in the fast-changing SEO industry.Gelo reassures him, sharing that the podcast still brought in consulting opportunities. Both reflect on how listeners and community members continued to remember and value the show.06:58 - 10:25 Gab says the pause reminded him to focus on what is already on his plate, especially the business, which improved significantly during that time.Gelo says one key realization is that the busiest and most experienced SEO practitioners are often too busy doing the work to constantly produce content or courses. He also highlights how much AI now handles in SEO workflows, making adaptation necessary.10:25 - 13:51 Gab says he now focuses less on execution and more on strategy, client acquisition, and retention, while also taking his health more seriously.Gelo says he relies less on Ahrefs and more on Google Search Console and Bing Webmaster Tools, especially as those tools become more useful in the AI era.13:52 - 17:50 Gab explains that while SEO fundamentals remain the same, they have added newer tactics such as Reddit optimization, broader query research, and work that can help with AI citations.Gelo says he now sends more regular updates to clients and even leads, including SEO news translated into practical business impact using AI.17:50 - 24:54 Gab says the biggest shift he noticed is that organic traffic has dropped in many industries because of AI Overviews, though conversions have often stayed more stable. He also notes that “AI optimization” is now a strong selling point for clients.Both discuss how AI-generated content is flooding the web, which makes authenticity and human input more important.24:55 - 30:43 Gelo says SEO fundamentals still matter, but branding is becoming even more important because search results are more crowded and AI makes it easier for anyone to launch websites quickly.Gab agrees and says SEO is no longer just about ranking for a keyword. It now has to support a stronger brand and a better customer journey.30:43 - 35:55 Gab says SEO is now both more competitive and more open. AI makes it easier for newcomers to offer SEO-related work, but real expertise and results still matter.Gelo adds that since SEO is often one of the first services cut when budgets get tight, professionals need to show value beyond traffic, such as leads, signups, and revenue impact.35:55 - 42:52 Gab says if he were starting again, he would still use AI but would not rely on it too much for strategy. He would focus on creativity, human understanding, and firsthand experience.Gelo says he would start by following the right people, learning how they think, testing ideas, and building his own system instead of depending too much on AI alone.42:52 - 48:41 Both agree that AI has lowered the barrier to entry in SEO, but long-term success still depends on learning, decision-making, communication, and delivering real results.They close by thanking listeners, joking about their fears of being forgotten, and announcing that SEO Kwentuhan is back.Let's connect and make this community shine!theseodad.orgseoworkout.com

Imagine walking into Jollibee, ordering your favorite Chickenjoy, and realizing there’s no gravy. The chicken might still be delicious, but without the gravy, the experience feels incomplete. That’s the same story when websites focus solely on SEO and ignore user experience. You may get traffic, but without seamless navigation and intuitive design, visitors leave unsatisfied.In this episode of SEO Kwentuhan, Gab sits down with UX designer and startup founder Genisis Buico to dive into why SEO without UX simply doesn’t work. They explore how the right balance of both can boost conversions, build trust, and keep users coming back. If you want your SEO efforts to truly pay off, this conversation will show you why UX is the secret ingredient you can’t afford to skip.Transcript Summary00:00 – 02:43The episode starts with Gab introducing the topic and welcoming guest Genesis Buico, a UX designer and founder of a startup agency in Surigao City. Genesis shares his career journey. He originally trained as a registered nurse but eventually shifted to UX because of his passion for design and problem-solving. He explains how UX is not just about visuals, it is about solving business problems through design.02:43 – 04:22Genesis explains that UX is the backbone of a website’s performance. A site may look good, but if users can’t find what they need, the bounce rate increases and SEO efforts are wasted. With good UX, websites become more intuitive, trustworthy, and effective in driving conversions. Gab recalls Genesis’ past conference presentation where Apple was used as an example, simple UX and branding that people instantly recognize and trust.04:23 – 06:11The conversation moves to what UX really means. Genesis explains that UX is about understanding the “why” behind user actions such as why they click, scroll, or leave. He contrasts SEO and UX: SEO drives traffic, but UX determines if that traffic converts into customers. He also ties UX to conversion rate optimization (CRO), making websites easier to use even for non-technical visitors.06:13 – 07:50Genesis shares that UX is a strong skill for freelancers. Clients prefer people who can connect creativity to actual results, not just create good-looking designs. UX ensures websites don’t just look nice but also deliver business outcomes like conversions and KPIs.07:51 – 09:10Most of Genesis’ clients are international, especially in the US, where businesses prioritize UX. Locally, only some companies invest in it, and those that do usually perform better. He also notes that many websites look alike, but businesses that focus on UX gain a real competitive advantage.09:10 – 11:41Genesis explains how to get started in UX. Formal certifications are available but can be expensive. For beginners, free resources like YouTube are enough. Key skills include user research, wireframing, and usability testing. He recommends using Figma, which is free and useful for both design and organizing user flows, personas, and research notes.11:41 – 12:43Genesis uses a mall analogy to explain UX to clients. Even if thousands of people enter a mall, they’ll leave if there are no signs to guide them. Similarly, traffic is wasted if users can’t navigate a website. UX provides direction and helps turn visitors into customers.12:44 – 14:19Both organic and paid traffic are wasted without good UX. Whether it’s from SEO or ads, if the site is confusing, users won’t convert. Genesis emphasizes first impressions. If a site looks professional and is easy to navigate, users are more likely to come back, even if they don’t buy on their first visit.14:24 – 15:39For small businesses or freelancers without a budget, Genesis says UX improvements can be done with common sense: clear call-to-actions, mobile responsiveness, and simplified navigation. Tutorials and free resources online can also help. UX doesn’t have to be overly complicated to be effective.15:41 – 18:05Genesis explains that SEO and UX professionals should work in collaboration, not competition. In his agency, they created a rule to collaborate, which made projects faster and more effective. He points out that ego clashes often slow down progress, but respecting each other’s roles leads to better outcomes and happier clients.18:11 – 19:57Genesis gives advice to those interested in UX. Even without a budget, people can start with free or short online courses. He also shares that his agency offers white-label UX services that freelancers can resell. He encourages suggesting UX improvements to clients, especially when websites have high traffic but low conversions.19:57 – 21:46The conversation shifts to AI. Genesis admits AI has affected his work, but in a positive way. It speeds up processes and helps them deliver more efficiently. He stresses the importance of adapting quickly, continuously upskilling, and networking to stay competitive.21:46 – 22:00The episode wraps up with Gab thanking Genesis for joining. Genesis shares where people can connect with him through Creatopia Digital Marketing and his social media accounts. Both host and guest encourage listeners to keep learning and adding new skills.Be sure to like and share our community. Let’s grow and succeed together!creatopia.techseoworkout.comtheseodad.orgseokwentuhan.com

Thinking about leveling up from freelancing to contracting? In this episode of SEO Kwentuhan, Gab and Gelo break down what it really means to be an SEO contractor. They share the key differences from freelancing, what agencies actually look for, and the common challenges that come with this career path.If you’ve ever wondered how to handle clients, set professional boundaries, and create long-term stability in your SEO journey, this conversation is packed with practical insights. Whether you’re just starting out or already working in the field, you’ll pick up lessons that can help you grow with confidence.Transcript Summary 00:00 – 01:04 Gab opens the episode and welcomes listeners.Gelo jokes about discussing DPWH contractors before steering to the real topic: what it means to be an SEO contractor.They set the stage: SEO contracting as a hot, relevant path for freelancers wanting to formalize their work.01:05 – 02:56Gab explains: SEO contractors are independent workers offering SEO services, usually project-based and contract-driven.Unlike a fixed 9-to-5, it’s flexible and structured around deliverables.Formal setup often requires business registration and monthly service invoices.He draws the line between freelancers and contractors:Freelancers = sign contracts under their own name.Contractors = can operate under a business name.Gab mentions resources (like Freelancer BIR Tax Compliance FB page) to help freelancers register properly.03:00 – 05:40Gelo asks about the difference between white label SEO and direct contracting.Gab explains:White label SEO = you do the SEO work for an agency, but the agency handles the client relationship.Direct contracting = you face the client yourself, handle reporting, invoicing, and strategy.He shares his first-hand experience from 2012 when white label was booming, often with resellers creating “agencies” who outsource SEO tasks.Common example: same infographic used for multiple clients with just logos swapped.They note that white label outsourcing is especially common in India and the Philippines due to lower labor costs.05:52 – 09:30Gab’s points:Less stressful since you don’t need to deal with clients directly.You focus purely on SEO tasks, while agencies handle communication and reporting.Avoids the pressure of sales pitches and lead generation.Gelo’s add-ons:Reduced client drama, you’re shielded from unrealistic complaints like blaming SEO for sales drops.For introverts, this setup is a big win.Reporting is straightforward (action plans, monthly summaries).09:31 – 12:41Gab notes the downsides:Lower pay than direct contracts (since agencies take a cut).Harder to use projects as case studies since you’re invisible to the end client.Risk of dependency on the agency if they lose clients, you lose work.Gelo shares a real frustration: agencies often overpromise results (like ranking #1 in a month), then dump the impossible expectations on contractors.Both agree: misaligned KPIs and overpromises are the hardest part.13:07 – 15:28 Gab clarifies:White label work is usually for experienced SEOs, not beginners.You need a portfolio, case studies, and proven results before agencies trust you.Partnering with web dev agencies, copywriters, or ads specialists makes your offer stronger.They discuss whether it’s better to be a generalist or specialist:Agencies prefer people who can do more (generalists often get higher pay).But specialists can fill specific gaps e.g., link building if that’s what the agency lacks.15:38 – 18:05Agencies may need:Technical SEO, link building, reporting, or GA4 + Looker Studio setup.Some want SEOs to be client-facing, others just backend executors.Gab emphasizes: having broad SEO experience first helps before niching down into white label services.Gelo notes that digital marketing now demands a wider skillset (SEO plus social, content, design, etc.), making upskilling vital.18:07 – 22:43Contracts are key: always define scope, deliverables, pricing, and payment terms.Gab’s advice:Request upfront fees (though many freelancers are scared to).If the client isn’t sure about you, offer a small test task.Use milestone-based payments (like on Upwork).Gelo’s reflection:Confidence in asking for upfront grows with experience and proven systems.When starting out, it’s normal to be nervous.They note some clients only want to pay after seeing results, freelancers need to decide if that’s a red flag.23:04 – 24:42Gelo asks if contracts are signed online (Philippines vs. U.S.) hold legal weight.Gab admits:It depends, and consulting a lawyer is best.Generally, contracts can be binding if signed and dated properly, but enforcement depends on jurisdiction.Always be cautious especially with NDAs and sensitive client data.25:05 – 26:37Start by partnering with people you know or trust (through networking, groups, or conferences).Study various SEO aspects since agencies may look for different skills.Networking is the best way to land contracts (more effective than cold emails).Building a personal brand through case studies, webinars, and visibility makes agencies remember you.27:01 – 28:33Gelo’s tip: Document everything you do (even with free tools like Loom).Helps streamline workflows.Enables delegation later when scaling.Documentation also makes automation possible, especially with AI.Gab adds: Investing in your own tools is a must. Don’t rely on agencies to provide them—it makes you more professional and credible.28:50 – 29:57Always prepare a proposal presentation when pitching services.Show that you’ve researched the client’s website even before being hired, it makes a big impression.Gelo mentions that with prompts and GPT tools, proposals are now faster to build.30:20 – 31:03They circle back to jokes about “DPWH contractors” and “ghost projects” (don’t accept contracts and then ghost).Reminder: Filipino SEOs should protect their reputation globally by being reliable.31:04 – End Gelo asks if Gab has announcements, none yet, but he’s exploring future projects.They close with light banter and reflections on the discussion.Be sure to like and share our community. Let’s grow and succeed together!seoworkout.comtheseodad.orgseokwentuhan.com

The SEO world is full of bold claims: “SEO is dead,” “AI will take over,” “Google’s changing everything.” It’s easy to feel like the rules keep shifting faster than you can keep up. But here’s the good news: there’s still plenty of opportunity for those who know how to adapt.In this podcast episode, we dive into the real state of informational content in the age of AIO, GEO, and constant algorithm updates. You’ll learn what’s actually working right now, how to make your content stand out, and why there’s still a huge place for creators who focus on value, originality, and trust. The game isn’t over, it’s just changing and you can still win.Transcript Summary00:00 – 00:47  Gab welcomes listeners to the new episode of SEO Kwentuhan.Gelo says today’s topic is relevant because many are confused about whether informational content still matters in the age of AIO, GEO, and claims that “SEO is dead.”They clarify the focus: not gender, but content — especially top-of-funnel informational articles in the AI-driven era. 00:48 – 02:46  Gab explains he still sees AIO, GEO, and SEO as one, though others label themselves differently. Many newcomers don’t realize the similarities.Inquiries from freelancers show interest in SEO-related work because of current job openings.Informational articles are still effective but need to be more strategic — no more basic “what is SEO” type posts.AI tools make definitions easy to find, so the focus should be on adding EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) for uniqueness.02:48 – 05:13Gelo stresses showing expertise so target customers trust you.He references Kevin Indig’s “Demand Activation” concept — informational content still drives results, even with AI overviews.Around 80% of users still click through to verify AI-generated info due to potential hallucinations.Moves discussion toward whether “SEO is dead” impacts the value of informational content.05:13 – 07:24 Gab says SEO won’t disappear, but search behavior is shifting: clicks may be flat or lower while impressions rise (due to zero-click searches).Informational content remains important for brand awareness and lead nurturing, but it must be unique.Suggests combining articles with visuals, videos, testimonials — content that AI can’t easily replicate.07:24 – 09:03Gelo points out that real, value-driven SEO won’t die.Gab explains that basic top-of-funnel definitions aren’t as useful for businesses now — focus is on building topical authority, not just chasing traffic.Informational content should help users know the brand and convert later.09:03 – 11:24 Some big sites add lead magnets (email captures, downloads) to informational content to monetize traffic.Gab recommends 60% focus on transactional/commercial keywords because AI overviews often skip those.Informational content works best in industries like health or law for building authority.SaaS may need more product-led content to compete.11:57 – 15:24Gab notes informational pages are still crawled by LLMs, so don’t neglect them — just improve quality.Gelo cites research showing revenue can stay steady or rise even when traffic drops, thanks to “mental availability.”People search differently depending on the platform — YouTube for tutorials, TikTok for trends, Reddit for discussions.Know where your audience spends time and optimize for those channels.16:10 – 18:33Gab lists ways to make informational content stand out:Add real-world experience customers had with your product/service.Use original data from surveys, polls, or case studies.Include unique videos, such as behind-the-scenes in a factory or process.These are hard to fake or automate with AI.18:49 – 21:30Gab has seen KPIs like CTR drop as AI overviews expand, even without full rollout in the Philippines.Explains to clients that higher impressions but lower clicks are due to zero-click searches.Gelo advises shifting metrics focus toward conversions and purchases.Gab mentions some clients now get leads directly via ChatGPT, tracked in CRMs using UTM parameters.22:20 – 23:58Gab says it depends on the site’s stage:New sites should avoid high-volume, competitive informational keywords.Build topical authority with easier, related topics first.Uses a furniture niche example: start with “ergonomic office furniture” before broad “furniture.”23:58 – 25:48Gelo suggests checking if a keyword comes up often in customer calls or conversations — those are worth targeting.Ask SMEs if certain informational keywords have historically converted.Tag CTAs in content to see if they get clicks, and update older content for the current year.25:48 – 30:28 | Informational Content AI Can’t ReplaceGab: Case studies, actual problem-solving processes, and client video testimonials are irreplaceable.Gelo: Proprietary, data-driven research (e.g., usage trends from Canva or Adobe) is also unique.Gab shares a real estate strategy using compiled housing data, prices, and local wage comparisons to create original insights.30:49 – 32:44 Gab: Use analytics to track engagement, not just rankings — clicks on nav, CTAs, scroll depth, etc.Tools like Google Analytics, Microsoft Clarity, or Hotjar can help.Gelo jokes that AI made things harder because anyone can mass-produce content now.32:54 Gab invites listeners to a free webinar on content optimization strategies in the AI era.Don't forget to visit our communities. Let's achieve success together!https://seoworkout.com/https://theseodad.org/https://seoworkout.com/

Starting your SEO journey but don’t know how to build a portfolio? You’re not alone. In this episode of SEO Kwentuhan, Gab and Gelo share straightforward, beginner-friendly tips on how to create an SEO portfolio even if you have no clients yet.From what to include, where to showcase your work, and how to make it stand out, this episode is packed with real advice to help you take the first step with confidence. Whether you're freelancing, job hunting, or just building your skills, this is a must-listen for anyone serious about growing in SEO.Transcript Summary 00:00 – 00:06Gab: Welcome to another episode of SEO Kwentuhan, where we talk about the more relaxed and practical side of SEO.00:07 – 00:33Gelo: Today’s topic is one of the most frequently asked especially by beginners in SEO: “How do I build my SEO portfolio?” It’s a common question for anyone just getting started.00:33 – 01:13Gab: Right. In freelancing, having a portfolio is almost a requirement now. It’s hard to pitch yourself without one. An SEO portfolio is a collection of your past projects, strategies you've used, and results you've delivered. It’s very different from a resume this isn’t about your background, it's about your work.01:13 – 02:12Gab: Depending on your SEO specialization whether it’s technical, link building, or content, you can include relevant samples. For link building, include a few backlinks you've built. For content, add articles you’ve written or optimized. Just be cautious if NDAs are involved.02:12 – 03:02Gelo: That’s right. Sometimes, you can’t share everything.Gab: Yes, but you can anonymize the data. Just show the graphs, mention the industry (like SaaS), blur sensitive info, and still demonstrate results, like traffic growth.03:15 – 04:04Gelo: To define it simply, an SEO portfolio is a collection of case studies and results that showcase your skills. It’s more than just where you studied or your job history. It’s proof of how you actually helped websites rank better.04:04 – 05:27Gab: You don’t need years of experience to start. I began with a basic spreadsheet showing audits I’d done. Even if they’re from practice sites, include your process and learnings. Your own website can be your first project.05:28 – 06:30Gab: Also, include certificates from tools like Google Analytics, HubSpot, and others. These build credibility early on.06:31 – 07:18Gelo: True. Certifications—whether free or paid are a great start. But sir, how do you show results if you haven’t worked with big clients yet?07:18 – 08:07Gab: Build your own website and optimize it. For example, rank for a local term like "SEO Bulacan." When you see your site on the first page, that’s proof of your skill.08:13 – 09:26Gelo: You could also offer free work to small businesses. Use Hunter.io to find agency emails, offer free services, and use those as case studies. If you do a good job, they might give you a LinkedIn review.09:28 – 10:17Gab: Some students post about their site optimizations on Facebook, offering to work as a trainee. It’s a great way to get noticed by professionals. If they mentor you, that’s already a win.10:21 – 11:21Gab: We encourage our students to add testimonials to build credibility. These can be displayed on SEOWorkout.com as part of their portfolio, which also boosts E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).11:22 – 12:12Gelo: You could even create a landing page linking your profile to your portfolio or site. But let’s go back what are the essential elements of an SEO portfolio?12:12 – 13:41Gab: Start with an executive summary. Customize it per client to explain how you can help solve their specific problem. Then include your SEO background, followed by detailed case studies.13:41 – 14:11Gelo: Include before-and-after data.Gab: Yes—don’t forget to screenshot the "before" state of a site. I’ve made that mistake. It helps to visually show improvements.14:21 – 15:04Gelo: Save testimonials whether from LinkedIn, Upwork, email, or chat. Don’t forget to screenshot. Even show your workflow or process visually, like a framework or arrow diagram.15:04 – 16:10Gelo: Let’s summarize what to include:Executive summaryCase studiesTools usedSample deliverablesTestimonialsSEO process/frameworkCertificationsContact info16:11 – 17:01Gab: Yes, don’t forget contact details, some people forget to include them. A simple email, social link, or QR code works.17:15 – 18:17Gab: Storytelling is key. Your portfolio should show not just what you did but how it helped the client. Use a compelling narrative to explain your role and impact.18:17 – 19:46Gelo: Just like in copywriting, your portfolio should evoke emotion and clarity. It’s not just about saying “I increased traffic by 400%.” Talk about how that helped the business.20:07 – 21:35Gab: Tailor your strategy to the client. For local SEO, focus on leads via Google Business Profile. For e-commerce, focus on product and collection page traffic and ROI.21:35 – 22:12Gelo: Your portfolio should match the client’s KPIs. Otherwise, they won’t see the value in things like PageSpeed improvements if their priority is link building.22:47 – 24:25Gab: I mainly use Google Sheets (for free) and Canva. Canva now allows you to publish your portfolio in “public view,” and you can even track who viewed it.24:27 – 25:02Gelo: Canva even lets you build websites with their templates.Gab: Yup. And once you gain more experience, build your own personal site to showcase everything.25:17 – 26:11Gelo: Other tools you can try:Notion for slick layoutsNotch for portfolio templatesLinkedIn (use featured posts for case studies)Calendly or Google’s appointment schedulerLoom or Komodo Dex for video case studies26:11 – 27:40Gelo: These tools help you present your work professionally. You can even record short videos explaining your case studies and embed them into your portfolio.27:41 – 28:15Gelo: Let’s talk about common beginner mistakes.Gab: One mistake is not having a clear strategy or first slide. A hybrid portfolio-proposal with custom insights for a potential client can go a long way.28:15 – 29:33Gab: Another mistake is a poor layout. Use templates and aim for niche-specific portfolios like SaaS or e-commerce, so the content is relevant to the client’s industry.29:37 – 30:21Gelo: Also, don’t go overboard with jargon. Clients won’t always understand terms like “hreflang directive” or “canonical inconsistencies.”30:38 – 31:12Gab: Lastly, don’t forget to include contact details. Even just a QR code that links to your Upwork or Facebook profile works.31:12 – 31:37Gelo: That wraps up our kwentuhan on SEO portfolios.Gab: I run weekly webinars at SEOWorkout to share new strategies and updates.Gelo: Follow us on Facebook, YouTube, and Spotify. Until next time, bye!Be sure to like and share our community. Let’s grow and succeed together!seoworkout.comtheseodad.orgseokwentuhan.com

Bringing in an intern for your SEO agency? It's not as easy as it sounds. Most agencies rush to hire because they’re overloaded but without a plan, that intern ends up lost, copying AI content, or stuck doing tasks that teach them nothing.In this episode of SEO Kwentuhan, Gab and Gelo get real about the right way to hire interns from knowing when you’re truly ready to bring someone in, to making sure you actually have something worth teaching. They share the hard truths about delegation, the red flags of internship programs gone wrong, and how to create an environment where interns grow and might even turn into future full-time team members.Transcript Summary:00:00 – 01:03Gab & GeloGab introduces the episode's topic: Hiring your first SEO intern.They decide to tackle it from two angles:For agency owners hiring internsFor aspiring interns01:07 – 02:41 GabBefore hiring, ask: Why do you want an intern?Internships help others get hands-on experience.Ensure tasks are clear and manageable.Differentiate freelance interns vs. school-accredited internships (which often have stricter requirements like office presence or business registration).02:43 – 05:12 Gelo & GabGelo asks: Should you hire only when you have repeatable processes?Gab agrees.Gab shares his real estate SEO experience, where SOPs helped with delegating work (e.g., content uploading).Hiring without SOPs leads to confusion and inefficiencies if someone leaves.05:16 – 06:03 GeloGelo suggests creating video SOPs and checklists for guidance.Having accessible tools (even paid ones) signals readiness to hire.06:11 – 07:10GabMost SEO tasks can be delegated if there’s a clear SOP.Avoid giving complex strategies.Interns can do basic audits, suggest meta tags, etc., with proper tools and guidance.07:22 – 08:26 Gelo & GabInterns can help with prospecting and vetting leads.Avoid letting them handle brand-sensitive communication unless they’re trained.08:26 – 09:09Gab & GeloIt depends. Gab prefers handling back-end access himself.If tasks are basic (e.g., updating pages), limited access might be okay.Warns about site breakage risks from unintended clicks or updates.09:42 – 10:03 Gab & GeloOnly assign client-facing roles if the intern has prior experience (e.g., sales).Otherwise, limit them to internal or admin tasks.10:12 – 11:10GabInterns start by setting up their own WordPress site.Depending on their strengths (design, grammar, etc.), they’re assigned to specific SEO areas.Weekly learning stages are implemented before assigning real client tasks.11:14 – 12:14 Gab & GeloInterns are assigned based on their displayed strengths and interest.Gab watches if they’re passionate about their work even if it’s not perfect.12:15 – 13:02 Gelo & GabInterns first observe or do sample tasks (e.g., 10 lead prospects).Only after they show accuracy are they given more responsibility.13:09 – 15:26 Gelo & GabImportant to explain not just the “how,” but the “why” of SEO strategies.Gab includes summaries in SOPs explaining what the task is for (e.g., internal linking = better crawlability).Keyword research is the hardest to teach because it requires understanding business goals and user intent.15:34 – 19:14 Gelo & GabBig concern: interns relying too heavily on ChatGPT and copying templates.Gab emphasizes context and personal thinking when using AI tools.Gelo warns that overreliance damages industry reputation and individual growth.20:18 – 22:03 GabCuriosity and resourcefulness are essential.Communication and time management help when dealing with clients and task prioritization.Interns must manage time well and know when to pause redundant tasks (like excessive lead gen).22:04 – 25:01 Gelo & GabInterns should be open to feedback and admit when they don’t know something.Proactiveness and curiosity help solve more SEO problems.Clients appreciate when SEOs go beyond tasks (e.g., noticing missing reviews on GMB).26:03 – 28:11Gelo & GabYes. Gab has hired interns who showed initiative and consistency.Some interns don’t take it seriously, just aiming for a certificate.Genuine effort stands out and leads to real opportunities.28:15 – 29:30GabGab shares how his internship mindset and enrolling in Glenn Dimandal’s bootcamp shaped his journey.It opened his eyes to agency-level processes and helped him build his own agency.29:39 – 30:14GabMistake: relying too much on one intern.Learning: always build SOPs and have backups.30:23 – 31:28Gab & GeloNot hiring at the moment due to current intern load.Will announce new internship openings in their Facebook groups: SEO Workout & Local SEO Masterclass.Be sure to like and share our community. Let’s grow and succeed together!seoworkout.comtheseodad.orgseokwentuhan.com

In this episode of SEO Kwentuhan, Gab and Gelo get real about the mental side of working in SEO. They share their personal experiences, the struggles that come with learning on the job, and why it’s okay not to have all the answers. Whether you're just starting or already years into your SEO career, this episode will remind you that self-doubt is part of the process and it doesn’t have to hold you back.Impostor syndrome is that inner voice that makes you question if you're really good enough, even when the work says you are. It’s the fear of being “found out,” the pressure to always know everything, and the constant comparison to others in the industry. If you’ve ever felt this in your SEO journey, you are not alone.Transcript Summary00:00 – 00:24 Gab and Gelo kick off the episode by introducing the topic: Impostor Syndrome in SEO. Gelo shares how this topic hits close to home for him and suspects Gab experiences it too. They’ve touched on it before, but this time, they’re diving deeper.00:24 – 01:39They talk about how impostor syndrome isn’t unique to SEO professionals even celebrities like Tom Hanks and Serena Williams have it. But in SEO, it’s particularly common because the industry changes so fast. Missing just a month of updates can make you feel out of the loop.01:39 – 02:46Gab shares that social media plays a role. Seeing peers post wins and case studies can either inspire or make you feel like you're falling behind. This FOMO triggers impostor syndrome making you question your knowledge and skills.02:52 – 04:25Gelo explains how transitioning into new roles (like team lead) can make anyone feel like an impostor. Gab agrees and adds that this feeling is part of growing. Over time, you realize it’s all part of learning and getting better.04:38 – 05:47SEO doesn’t have a fixed rulebook. What works today might not work tomorrow. Gelo calls this the “black box effect”. Because of this uncertainty, it’s easy to feel like you’re faking it even when you're doing everything right.06:07 – 07:48Gab opens up about how even with experience, long campaigns with inconsistent results make him feel unsure. He shares how working across different niches means nothing feels "standard," which adds to the pressure but also helps him grow as a strategist.07:48 – 09:11Gelo asks if it's normal to feel afraid to offer SEO services, especially when you’re still studying. Gab says yes and even praises students who land clients while still learning. It’s harder to learn when you don’t have real-world implementation, so these students are doing it right.09:13 – 11:01They talk about being transparent with clients if you’re still learning. Gelo highlights the importance of managing expectations especially when businesses rely on their websites to make a living. Gab adds that some clients are even supportive, providing learning resources.12:07 – 13:22For those without clients yet, Gelo suggests starting with lower rates and focusing on building case studies. The real goal at this stage is experience and testimonials, not high pay. Being upfront about your skills helps manage expectations and builds trust.13:35 – 15:37Gab shares that it’s okay to offer free or trial-based work to build a portfolio, as long as there’s honesty and mutual respect. It’s not about promoting free labor it’s about learning and building rapport early in your freelancing career.15:39 – 17:07Gelo asks if it's better to niche down when starting. Gab says it depends. If your first exposure is to a certain industry (like real estate), it’s natural to continue there. But for others, it’s about exploring which niche feels most comfortable and enjoyable to optimize.7:11 – 18:07Gelo encourages new SEOs to admit when they don’t know something then figure it out later. Having a learner’s mindset beats pretending to know everything. There’s no shame in saying, “I’ll get back to you.”18:07 – 20:06Even seasoned SEOs like Gab still feel impostor syndrome especially when they're behind on updates or see students sharing more than them. Gelo adds that the feeling evolves over time: from doubting your knowledge to wondering if your methods are still valid.20:17 – 21:11Gelo asks how Gab handles being the point person in SEO discussions. Gab admits it’s tough. You have to sound confident but also know when to say, “I’ll check and get back to you.” It’s important to stay humble and collaborative.21:12 – 23:28Gelo leans heavily on data when making decisions or recommendations. He stresses the importance of having backup resources, especially when facing urgent SEO questions. Meetings can be nerve-wracking, but data helps you stand your ground.23:28 – 25:01Gab reminds listeners to double-check advice before sharing it with clients. Even small changes like uploading a sitemap can have a big impact on high-traffic websites. Always verify before acting especially in SEO where one move can shift results.25:04 – 26:28Gab shares that embracing your weaknesses is key. Instead of hiding from what you don’t know, admit it and work on it. SEO is a constant treadmill sometimes it feels like you’re not moving, but you’re actually building stamina and strength day by day.26:28 – 29:05There’s a flip side: people who think they know everything. Gelo warns against this mindset. Instead of clinging to ego, stay curious. Keep testing, validating, and being open to learning — even if you’ve been doing SEO for years.29:05 – 30:02Gelo wraps up by emphasizing how fast-paced SEO is. Take a few months off and you might feel left behind. The key is staying connected, curious, and adaptable.30:02 – 30:40Gelo hints at a future free eBook for newbies and reminds listeners to follow SEO Kwentuhan on YouTube and Spotify. No major announcements yet but stay tuned!Don’t forget to like, share, and support our community. Let’s grow and succeed together!seoworkout.comtheseodad.orgseokwentuhan.com

In today’s fast-changing digital world, being good at SEO alone isn’t enough. In this episode of SEO Kwentuhan, Gab and Gelo talk about what it really means to become a multi-skilled marketer. They share real experiences, practical tips, and honest insights on how to stay relevant, especially in the age of AI. From content marketing and automation to building mini tools and learning paid ads, this episode is packed with advice for marketers who want to grow their skillset and stay ahead of the curve.Whether you're just starting out in SEO or looking to scale your agency, this conversation will help you figure out what skills to add, how to balance learning while working, and why adapting fast is the key to long-term success.Transcript Summary [00:07 – 00:14]Gab welcomes listeners to a new episode of SEO Kwentuhan, where the hosts explore the more relatable, lighter side of working in SEO.[00:16 – 01:08]Gab shares details from his recent vacation in Surigao City, his second visit to Mindanao. He also attended the Digital Impact Philippines conference and mentioned that future editions might move to more accessible cities like Cebu or Davao due to their strong freelancer communities.[01:30 – 05:49]The hosts dive into the main topic: being a multi-skilled marketer in the age of AI. Gab explains that SEO is still relevant, but visibility now goes beyond Google—it includes forums, job sites, and social platforms. Today’s employers often look for SEO pros with added skills like content creation, web design, or development.[06:15 – 08:37]Gab suggests that once you're about 80% confident in your current skill set, it’s a good time to branch out. He shares his own progression from technical SEO to link building, and then into areas like email and social media marketing.[08:59 – 10:30]Gelo notes how AI has shifted us from simply gathering knowledge to applying it effectively. Gab adds that many agency owners started by getting clients first, then learning along the way—highlighting that adaptability is what separates top performers.[10:56 – 11:32]Gab recommends content marketing as the most valuable skill to pair with SEO. Being able to write and optimize content is highly in demand, especially if you know how to use AI tools to support creation.[12:05 – 15:54]The conversation shifts to the value of tools like Zapier and Make. Gelo and Gab discuss how these tools let marketers build interactive features like calculators or quizzes without coding—enhancing SEO campaigns or even becoming stand-alone products.[15:54 – 18:02]Gelo emphasizes learning tools like ChatGPT and Gemini. Gab agrees and adds that data analysis skills remain essential. Even with AI, businesses still need people who can interpret and explain data insights.[18:21 – 20:17]The hosts stress the importance of writing detailed prompts when using AI. Defining tone, structure, and goals can significantly improve output. Gab mentions tools that now build entire workflows from just a single prompt.[20:32 – 25:17]Gab shares how he used to learn while doing client work—studying strategies and applying them immediately. Now, he records what he learns and converts them into SOPs. Gelo adds a practical tip: block 1–2 hours in your calendar for learning and treat it like a non-negotiable meeting.[25:26 – 27:29]Gelo asks how to move beyond SEO into broader digital strategy. Gab advises focusing on social media for local clients and combining SEO with paid ads for global campaigns. He mentions experimenting with Facebook ads for his own brand as a way to learn firsthand.[27:30 – 31:22]Gab shares his 3–5 year vision: expanding the agency while maintaining focus. He wants his team to handle different platforms (e.g., Shopify, Squarespace) and niches but admits that keeping up with constant change is a challenge.[31:52 – 32:53]Gab reflects on advice from a former boss about learning to sell AI. He now understands that growth requires not just tools and skills, but also building a solid team and network. Attending and speaking at conferences boosts visibility and credibility.[32:53 – 34:51]Gelo points out that SOPs are only effective if you understand the work behind them. Being knowledgeable about adjacent areas like email, paid ads, or design allows for better documentation and team coordination. Gab agrees, sharing that he borrows ideas from top experts and customizes them to suit his workflows.[34:51 – 36:01]Gelo wraps up the episode and thanks listeners for tuning in. He invites everyone to join the next episode of SEO Kwentuhan.Don't forget to share and connect with our communities as well. Let's achieve success together!seoworkout.com theseodad.orgseokwentuhan.com

Staying in the SEO industry for the long haul takes more than just technical skills. It requires adaptability, a strong mindset, and a willingness to keep learning even when things get tough. In this episode of SEO Kwentuhan, Gab and Gelo get real about what it actually takes to build a lasting career in SEO. They talk about personal experiences, early career struggles, client challenges, and how they managed to stay motivated despite burnout and self-doubt.If you’ve ever questioned whether SEO is for you, this episode is worth a listen. Gab shares how showing up even when he wanted to quit helped him build confidence and consistency. Gelo opens up about the value of soft skills, being part of a supportive community, and solving real business problems. Together, they highlight the importance of staying grounded in fundamentals like technical SEO and keyword research, while also embracing change and exploring your own path, whether that means freelancing, going full time, or building an agency.Transcript Summary 00:00 – 02:02 Gab opens the episode by welcoming listeners. Gelo reminisces about their early episodes and highlights how far the podcast has come. They introduce the main topic: How to last in the SEO industry, especially in the age of AI. Both observe that some SEO beginners are losing motivation, and that this topic is timely for those still exploring or entering the industry.02:02 – 05:01 Gelo asks Gab about the most important mindset for SEO longevity.Gab answers that adaptability is key. He shares an analogy from a video by Russ Yuson: if someone offered you $10 million to learn piano by December, you’d find a way. That’s the kind of mindset you need—willingness to learn and adapt, especially in a field where algorithm updates and new tools are constant.Gab also clarifies the difference between fundamental practices (like title tags) and outdated methods (like low-quality guest posting), emphasizing that openness to change is essential.05:02 – 07:04Gelo expands on Gab’s point by encouraging a "student forever" mindset. He stresses that SEO should be treated as a craft, not just a technical skill you master once. With continuous changes in tools and algorithms, you need to keep refining your knowledge. He also points out that going for shortcuts isn't sustainable—consistency matters more.07:15 – 14:38 Gelo asks Gab if he ever wanted to give up.Gab shares three major points in his career:Early freelancing daysWhen he became an SEO managerWhen he started his agencyAt each stage, self-doubt crept in. But he kept showing up. Over time, tasks that once felt overwhelming became easier through repetition and practice.Gelo adds his own struggles—failed campaigns, client churn, burnout—and how he overcame them by focusing on soft skills, joining a community, and staying accountable. Having support from others, like Gab, helped him stay in the game.They both agree: showing up and being part of a positive, welcoming SEO community makes all the difference.14:38 – 15:22Gab and Gelo talk about professionalism when clients offboard.Gab suggests giving clients extra value even when they’re leaving, like a 6-month strategy.Gelo shares that some clients who left still referred others to him later. The key takeaway: do good work, maintain good relationships, and you might see rewards later on.15:22 – 18:39Gab emphasizes fundamentals as the core SEO skills that don’t go away—especially technical SEO and understanding Google’s documentation (Search Central). He reassures listeners that SEO is still in demand and worth pursuing.Gelo adds keyword research and content structuring to the list. Tools evolve, but foundational skills in solving searcher intent and writing effective content remain essential.18:39 – 21:32Gelo asks: do you need to be a jack-of-all-trades in SEO?Gab says it depends on your goals. If you’re freelancing, it’s fine to specialize. But if you’re building an agency, it’s good to know a bit of everything so you can delegate effectively. You don’t need 100% mastery—just enough to understand how each area works.Gelo shares how he started broad, then specialized. His strength turned out to be strategy. He now builds playbooks and hires specialists for execution. He encourages others to start wide, then go deep into what fits them best.21:32 – 29:11Gab advises beginners to build their own site to safely test SEO strategies instead of experimenting on client websites. He also talks about building a personal brand—sharing consistently about a topic like AI or automation helps establish authority and trust, even with Google.Gelo reflects on his early approach to content—he focused on solving customer problems. He got ideas by asking customer support teams about common client questions and then answered those in blog posts. This helped boost rankings while making content genuinely useful.29:11 – 33:50Gab says that hitting a milestone (SEO manager, 6-digit income) made him realize SEO was his long-term path. He enjoys challenges and finds meaning in growing personally while helping others grow too.Gelo shares his work history—from Jollibee to casino work—before landing in SEO. He saw that SEO offered freedom, income potential, and a place for problem-solvers. Despite opportunities to go back to higher-paying casino jobs, he stayed because he found purpose and challenge in SEO.33:50 – 38:59Gab shares his internal motivator: thinking about what he wants to achieve and staying aligned with his purpose. Even when things get tough, he reminds himself to keep showing up. He also asks for spiritual guidance when he feels unmotivated.Gelo talks about doing small side projects to keep things exciting. For him, solving new problems and seeing the impact of his work—like helping clients grow—fuels his motivation. Knowing that real businesses and people benefit from what he does gives deeper meaning to his work.38:59  They wrap up the episode with laughs, inside jokes, and encouragement to keep going even when it’s tough. Gab plugs their Facebook group and weekly webinars. They invite listeners to follow SEO Kwentuhan on Facebook, Spotify, YouTube, and at SEOKwentuhan.com.Don't forget to share and connect with us our communities as well. Let's achieved success together!https://theseodad.org/https://seoworkout.com/https://seokwentuhan.com/

Google just changed the game again and SEOs everywhere are paying attention. In the latest episode of SEOKwentuhan, Gab and Gelo break down what Google’s new AI Mode means for search results, rankings, and how people use the internet.This is not another "SEO is dead" conversation. It is a practical look at how AI generated answers, closed loop search experiences, and changes in user behavior are reshaping the way we work. The episode tackles real questions like what happens to organic traffic, how to adapt your content, and which metrics to focus on now.If you are an SEO, marketer, or content creator trying to stay ahead, this episode is worth your time. Here is a quick breakdown of the key takeaways from the conversation.Transcript Summary00:00 – 01:17Gab: Hello and welcome to a new episode of SEO Kwentuhan where we talk about the lighter side of SEO. And this is a hot topic that we're going to talk about today. Nice. Our topic is always hot but this is hotter than the previous ones.Gab: Our topic today is about the AI mode that Google released. How many days ago was that? I think it was 1 or 2 days ago. This is really new.00:30 – 01:17Gelo: And just a disclaimer, this is just an opinion on what might happen. Because this is not yet available in other countries, right? It's only in the US. It's only in the US, I think, this beta test.Gelo: So, it's just there. So, we're guessing now. But our guess has backup data. The ones that are said to be even better than us.01:17 – 03:07Gab: Open AI. Yes, that's it. The one that had an emergency with Google. They launched a Search Lab.Gab: It's like a test. You'll sign up first to use it. I signed up there before and I'm using the AI Overview on my account. If you'll notice, on your other accounts before, on Google, the AI Overview doesn't show up.Gab: So you need to sign up for Search Labs. But now, Google automatically rolled out an AI Overview especially in the U.S. So they already have a tab. If you search on Google, there are images, videos, news. Next to that, there's an AI mode.Gelo: That's my observation now. Even if it's on VPN, sir, you won't see this? Or if you're on VPN, you'll see this? I haven't tried it yet, but I think if you have VPN, you have a chance.Gab: Because it says, any US-based search, they will come up with something. That's what I read. So it's like what happens in AI mode, it's like you're inside... For example, you have a question and it's like you're in a closed loop, you're just there, you're not going out.Gelo: Is that right?Gab: Correct, correct. That's right.Gab: So Google is automatically answering you. So it's summarizing everything, right? If you'll notice, when you're talking to ChatGPT, he'll remember what you talked about before. Even if you don't say your name, sometimes you'll be prompted to include your name, he'll recognize you when you search for another new query.03:07 – 03:31 Gab: So that's the same with AI mode. You'll have personalized. How big is this server? I mean, Google, of course, but for this AI mode, it's probably separate.Gelo: It's a bigger data center. That's what I'm thinking, maybe a whole barangay.03:31 – 04:39Gelo: Anyway, how do you think this AI mode will affect our SEO strategies? How can we recalibrate?Gelo: Alright. Well, I have to admit that the AI mode has a huge effect. fully rolled out. Because SEOs are starting to panic about what they can do after.Gab: Because from the traditional type where you'll put keywords on your page, you'll target a topic, then you'll be in the top 100, right? Then in the top 10, you'll have a chance to click. Now, in AI mode, it's really... It's even harder now because we don't know what the ranking factors are yet.Gab: Unlike before, we now have a clue of what the ranking factors are so we can get out of the traditional search. That's why we practice our SEO skills so we can learn how to help our clients. But in AI Overview, it's like a new method or optimization that we need to do, and maybe more advanced or more enhanced processes than what we were doing before. So that's what I think can happen here.04:39 – 05:12Gab: As much as possible, you should be in what they call Position Zero. Before, it was just featured snippets. Now, it's AI Overview. So that's your aim.Gab: Right now, we're still experiencing the AI overview. But this AI mode, it's a featured snippet that's interactive. So, I don't know if we'll have another battle here. The strategy-wise, I don't know if you need to...05:13 – 06:24Gelo: I used to preach this to my students, shoutouts to my students. We will think of it as a marketer. We should really think of it that way.Gelo: For example, some people don't even know about ICP. I don't know everything but there are some. They are focusing on the easy fixes. The easy fixes on websites that AI can fix now, it's easy to do now.Gelo: The metadata, stuff like that. Strategies will have a huge impact. I'm a bit scared so I'm hesitating right now but when I see this future, will our work become obsolete? That's what I'm thinking right now.Gelo: Is this Armageddon? Is this like what they say, SEO is dying thing? I'm at a point where I'm like, what are we going to do next year? What are we going to do next next year?06:38 – 08:15Gelo: Because things happen so fast. So that's it, sir. I think Google is just trying to balance what's happening. Let's just admit it.Gab: The optimization that we're doing before went a bit wrong because there's already an AI. Let's say, even in topic ideation, we sometimes reach 30 minutes to 1 hour to generate 10 articles. Now, in 3 minutes, you can already do that. as long as your prompting is correct.Gab: So, what I'm saying here is that Google is trying to balance the capabilities of SEOs. It's not really correlated, but that's what I see. It's trying to balance that it's easy to do SEO now, but let's make it harder so that you won't just do SEO. You need to have an omnichannel, just like what you said.Gab: Or to learn other skills. That's why now, I'm seeing potential PPC ads. Maybe this will have an advantage in the future when Google added new sections or new features. Because it's continuously updating.08:18 – 10:12Gab: I'll just add on to what will affect the SEO strategies. I saw a post. In local SEO, it's still okay as a niche. Because you're still pulling out the data from local pack in GMB.Gelo: So I think it's still okay. I agree with Anya. Speaking of... I'm not saying everything, but mostly what I see now is that SMEs, small to medium sized enterprises, are producing blogs.Gelo: Mostly garbage. Sorry to say, not all of it. But I see it because it's easy to do. You can publish a lot of...Gelo: Yes, in bulk. Then let's say you can't publish 1,000 in a day, then I'll just divide it little by little. But you're still releasing garbage.Gelo: So in short, what I want to say is that the World Wide Web is becoming overcrowded with garbage. And maybe this is also one of the steps that Google is doing, as Sir said, to level the playing field. of everyone, not just the SEO, the content writer.10:13 – 10:56Gelo: I don't know, if I'm right, correct me if I'm wrong, and this is an opinionated view. Affiliate marketing will have a hard time here and the publication websites that are just publications without real branding, I mean real business behind it. So that's one of the things that will affect this AI mode a lot. And it gives me the chills.Gab: That's right. I can also see the data related to that and there are already changes. So this really started when OpenAI came out. A lot of updates happened that led to that for sure.10:57 – 11:17Gab: One of the strategies on content creation, I don't know how you detect AI when you use AI. Because I admit that we use AI in my team for creating content. But there's a net behind it, like proofreading, fact-checking, we do that. But this time, you should be more original in the content you're doing.11:30 – 12:49Gab: Now, organic traffic is really going down. I noticed this on the websites that you handle that are all informational. They really get a big chunk of traffic from organic. But on the other hand, the transactional keywords are not affected.Gab: Money. What happens here with our clients, instead of before, our priority or primary metrics were heavy, the traffic, now what we're doing is mostly conversion,Gelo: Priority.Gelo: It's still being reported, yes, but we're spending less time on the traffic that goes down, the pages that need to be refreshed. So as long as the article is related to your product or service, for me, it's better to prioritize it. especially the bottom-of-the-funnel keywords that have the potential to give conversions to your client. Gab: You should focus on that. I can see from the data that 20% of organic traffic went down. That's a lot. if we're talking about year-over-year. Gab: But as long as you're saying it and you're transparent to the client, they'll understand what's going on. Because we're not holding onto the fact that the behavior is changing, the search engine is changing. What's important is that we're guiding them on what they need to know.13:10 – 14:33Gab: Like this AI mode, so you can get strategies here or additional information that you can share with your client. Sir, I see here that the marketing funnel It will become a pyramid? It will become a pyramid. That's where we'll focus on.Gab: The bottom of the funnel will be ready to buy. That's what will happen. The funnel will be upside down. We'll focus on money-making pages.Gab: One of the shifts that I'm doing, I'll explain this. What I'm doing now in the team is to do product-led SEO. Maybe it's better if you read the book or have an idea about what product-led SEO is about. Because now, you should be focusing on that.Gab: When I say product, for example, services. So your client's product is services. So you should be focusing on that. Like what Sir said, you should focus on both or bottom of the funnel.Don't forget to share and connect with our communities as well. Let's achieve success together!https://theseodad.org/ https://seoworkout.com/https://seokwentuhan.com/

In this episode of SEOKwentuhan, Gab and Gelo tackle a common issue in the freelance and VA world: Filipino SEOs are delivering strong results for clients abroad, yet still face low rates and undervaluation. Filipino SEO professionals are getting noticed across the globe for their skills, work ethic, and adaptability. From freelance gigs to full-time roles with international agencies, more and more Pinoys are helping businesses rank, grow, and compete online. But despite this growing demand, one big issue remains—many are still being paid less than they deserve. If you’ve ever questioned your rates, felt undervalued, or just want to better understand the industry dynamics, this episode gives real talk, useful insights, and advice you can use.Transcript Summary(00:00 - 00:41)Gab welcomes everyone back to the podcast after a long break. He introduces the main topic: Why Filipino SEO professionals are in demand but still underpaid. He notes this is a recurring concern in VA groups and affects other freelance specialties too.(00:50 - 02:14)Gab explains how wage differences between countries (e.g., US vs. PH minimum wage) make outsourcing to Filipinos attractive for Western companies. He shares personal experience about how foreign agencies offer rates only slightly better than local PH agencies, using local benchmarks to justify low offers.(02:15 - 03:45)Gelo cites statistics showing that Filipinos are 70–80% cheaper than their Western counterparts and still deliver quality results. The Philippines ranks #1 globally for virtual assistants, with SEO being a top outsourced skill.(03:46 - 05:10)Gelo explains factors including time zone alignment, cultural compatibility, and strong English communication skills. He points out that many clients require video introductions to gauge fluency, and Filipinos tend to excel here despite being "barok" at times.(05:11 - 07:36)Gab emphasizes traits like strong work ethic, adaptability, clear communication, and resourcefulness (e.g., finding free tools). Filipinos tend to go the extra mile, solve problems quickly, and adjust culturally to clients’ behavior.(07:37 - 08:16)Gab notes how being natural problem solvers and having high English literacy (96%) adds to their appeal. These strengths make communication and implementation smoother in international projects.(08:16 - 09:06)Gab and Gelo discuss the Filipino trait of adjusting to how clients treat them—being patient, resourceful, hardworking, and resilient, similar to OFWs in other industries.(09:16 - 10:50)Gab argues it’s systemic, especially for beginners who think $3/hour is already generous. Many experienced SEOs also stay in comfort zones, refusing to raise rates even with a decade of experience and proven results.(10:51 - 12:00) Gab clarifies that while there may be a lot of SEOs, not all deliver real results. The demand is still strong, but the market includes many task-doers versus true strategists.(12:00 - 13:15)Gab shares a strategy: start with a lower trial rate, show results, then either raise rates or ask for performance-based incentives. He warns that even with results, some clients will undervalue the SEO’s contribution.(13:16 - 14:33) Determine your rate by looking at peers with similar years of experience and skills. Client-facing communication and negotiation are crucial if you want to increase your value and income.(14:34 - 15:45) New SEOs often lack negotiation skills. Gab emphasizes the need to stand your ground, prove your worth through past results, and avoid underpricing if you’re delivering value.(15:46 - 17:33) Gab explains this fear stems from the uncertainty of consistent results and the lack of confidence. Solution: create packages per client type, understand client budget ranges, and study your niche deeply.(17:34 - 20:35) Filipino SEOs often underprice because they fear sounding incompetent in discovery calls. Gab encourages practicing communication and owning your SEO identity. If you’re doing the job, you are not an impostor.(20:36 - 24:44) Gab shares how foreign clients value SEO more than local clients. In PH, SEO is often undervalued or bundled with web development or social media, especially for SMEs. Foreign clients look for results and ROI.(24:45 - 28:03) Gab urges a culture of integrity and skill-sharing. Communities like theirs aim to educate and uplift Filipino SEOs, discourage dishonest practices, and build a professional reputation globally.(28:04 - 29:10) Gab explains that their podcast and community events real-talk issues to prevent others from repeating mistakes. Sharing case studies, strategies, and lessons helps everyone grow, even if others are more skilled.(29:11 - 30:30) Gab says: Don’t rush pricing high. Upskill continuously. Add new knowledge in AI, analytics, and other areas. Build your value before demanding high rates.(30:31 - 32:19) Gab advocates for outcome-based pricing over hourly billing. SEOs should see themselves as partners, not just skilled laborers. Present the value you bring to the client’s business, then negotiate accordingly.(32:20 - 34:04) Gab admits he kept low rates for long-term clients due to loyalty. His solution: delegate tasks and focus only on high-value work himself to justify his desired rate.(34:05 - 35:51) Gab stresses the importance of reporting results in terms of ROI. SEOs must translate traffic growth into business gains—this is the difference between a $3/hour VA and a $2,000/month strategic partner.(35:52 - 37:16 - End)Gab plugs his weekly webinars under SEO Workout, focusing on demos and practical learning like keyword research for SaaS. Gelo encourages listeners to follow them on social platforms and thanks everyone for tuning in.Do not forget to share and connect with our communities as well. Let's achieve success together!https://seoworkout.com/https://theseodad.org/https://seokwentuhan.com/

Ever wondered if doing SEO for local clients is really that different from working with international ones? In this episode of SEO Kwentuhan, Gelo and Gab unpack the real differences between doing SEO for Philippine-based clients versus international ones. From client expectations and pay gaps to search behaviors and strategy, they dig into what it really feels like to work on both sides. This episode is honest, relatable, and especially useful if you’re a Filipino freelancer or SEO specialist trying to navigate both local and global markets.What becomes clear as the conversation unfolds? It's not just about money—although yes, international rates are much higher. It’s also about how clients approach SEO. Foreign businesses often already understand the value of SEO and come with solid processes, while many PH clients still rely heavily on social media and need more guidance on SEO basics. Whether you're dealing with long-tail keywords for a local tire shop or international hreflang tags for a global brand, this episode covers the mindset shifts and tactical differences you need to know.Transcript Summary00:00 - 00:31Gab: Welcomes listeners to SEO Kwentuhan, a podcast on SEO and freelancing.Gelo: Introduces the topic: “SEO in the Philippines vs Abroad”, questioning whether SEO standards are really different.00:32 - 01:25Gelo: Shares his experience, mostly with foreign clients, though his past agency was PH-based but catered to global clients.Gab: Adds that while some PH clients target global markets, their business operations and SEO demands vary.01:25 - 03:11Gelo: Emphasizes the payment difference, estimating PH rates are less than 30% of foreign rates.Gab and Gelo: Agree that foreign clients are more SEO-knowledgeable, while PH clients often need more education on processes and metrics.Foreign clients often provide the SEO process; PH clients rely on the SEO specialist to lead.03:18 - 04:13Gab: Notes that popular marketing channels differ: PH leans toward social media, while foreign businesses prioritize organic search more.PH companies often come from traditional marketing, slowly transitioning to digital.04:21 - 06:21Gab: Clarifies that local SEO dominates PH due to limited geography.International SEO involves more research, language variations, and different user behavior.Strategies like hreflang are irrelevant locally but critical for global clients.06:21 - 07:07Gelo: Points out that in the PH, people often rely on word-of-mouth or neighbors for services like plumbers, unlike in the West where even small services have SEO-optimized websites.07:17 - 09:01Gab: Explains that SEO is more useful for big industries or emergencies (e.g., locksmith, tires).He gives real-world examples like Googling tire supply or Motolite battery delivery.Filipinos tend to search on social media first before Google.09:31 - 11:22Gab: Says SEO explanations are similar, but pricing is harder to justify to PH clients.Gelo: Adds that some international clients can be more difficult due to outdated knowledge or preconceived notions.Both agree: Local clients often haggle or expect discounts, especially when familiar.11:28 - 14:27Gab: Believes foreign markets are 10 years ahead, with earlier exposure to SEO tools and strategies.Gelo: Notes PH SEOs get backlinks mostly from webinars or events, unlike advanced strategies abroad.Gab and Gelo: Mention BrightonSEO and technical expertise like data analytics, which are less common locally.Many PH SEOs still work under managers vs. agency owners abroad who have more control and freedom to experiment.14:41 - 15:14Gab: Observes that individuals abroad can outrank big brands, thanks to level playing fields in Google’s algorithm.In PH, big brands dominate, so smaller players are better off targeting long-tail keywords or social media like TikTok.15:15 - 16:24Gab: attributes the undervaluation not to lack of skill but to mindsets of business owners.Many still see digital marketing as optional, relying on free or basic social media marketing.Bigger PH companies understand ROI better, but most small/medium businesses still resist investing in SEO.Don't forget to share and connect with our communities. Let's achieved success together!https://seoworkout.com/https://theseodad.org/https://seokwentuhan.com/

Leading an in-house SEO team comes with a unique set of challenges. Unlike agency work, where specialists juggle multiple clients, in-house SEO requires a long-term strategy, cross-team collaboration, and the ability to adapt to changing search algorithms. In this recent episode of SEO Kwentuhan, Sir Jake Morales, an experienced SEO leader at Canva, shared his journey from link building to becoming a mentor, offering valuable insights on leadership, team dynamics, and strategy execution.Throughout the discussion, Gab and Gelo explored what makes an effective SEO leader, how to manage conflicts in strategy, and what skills are essential for building a strong team. Sir Jake emphasized the importance of balancing technical expertise with leadership skills, ensuring that teams not only execute well but also grow professionally. If you’re an SEO specialist aspiring to lead a team or a current manager looking for ways to improve collaboration, this episode is packed with practical takeaways on mentorship, setting clear goals, and fostering a proactive team culture.Transcript Summary(00:00 - 01:57)Gab: Welcomes listeners to the new episode of Lighter Topics of SEO and introduces a special guest, Sir Jake Morales.Gab: Shares that Sir Jake was his first mentor when he started SEO in 2013, as his team lead or manager at the time.Gelo: Acknowledges this and adds that Sir Jake was also someone he looked up to in the workplace whenever he had SEO-related questions.Sir Jake: Greets the hosts and listeners, expressing gratitude for being invited to the podcast. He recalls working with Gab in 2013 when he was a supervisor, while Gab was a junior SEO. He also notes that he and Gelo currently work together under the same employer.Gab: Remarks on how small the SEO industry is, to which Sir Jake agrees.(02:08 - 13:42)Gab: Kicks off the discussion by asking Sir Jake how he started his career in SEO.Sir Jake: Explains that SEO is not typically taught in academic settings and is usually learned through professional experience or specialized training.Before SEO:Sir Jake: Began his career as a call center agent (2009-2010) before transitioning into copywriting.He recognized that writing was his strongest skill, leading him to pursue copywriting for a marketing agency.After losing his job, he was uncertain about his next steps.Discovery of SEO:A friend introduced him to SEO and encouraged him to apply to an SEO agency in Makati.This was his first time hearing the term "SEO."The agency was newly established in the Philippines and specialized in white-label SEO services.First SEO Role – Link Builder (2010-2011):Sir Jake was hired as a link builder, responsible for acquiring backlinks through directory submissions and blog commenting.He describes the early days of SEO, where link-building strategies focused on posting comments on forums and blogs.Transition to On-Page SEO:Sir Jake moved from link building to on-page SEO, where he worked closely with web developers and content teams.Gab recalls that he initially applied for web development, but ended up working in on-page SEO, where he and Sir Jake crossed paths.They reminisce about the collaborative and fun work environment at the time.Growth & Career Progression:Sir Jake explains how junior SEOs were structured differently back then but were heavily involved in technical SEO and project management.He spent 5 years in his first SEO agency, honing his expertise in various SEO disciplines.Moved to another SEO agency in 2015, where he was exposed to the broader SEO community and industry events.This second agency allowed him to network with top SEO professionals in the Philippines, where he learned new strategies and trends.Joining Canva (2019 - Present):In 2019, Canva recruited Sir Jake for their SEO team.It was his first in-house SEO role, which required him to adapt from the client-based approach of agencies.Responsibilities evolved from team lead → senior specialist → team lead again, handling keyword research, copywriting, and technical SEO.He visited Canva’s Sydney headquarters three times, with one trip occurring just before the March 2020 lockdown.(15:39 - 18:37)Gelo: Asks Sir Jake why he has remained in the SEO industry for 15 years.Sir Jake: Shares that:His SEO career grew alongside him, offering continuous learning opportunities.He experienced major algorithm updates like Google Panda & Penguin, which kept the industry exciting.Over time, he explored various SEO roles, from copywriter to strategist to mentor.SEO provided financial stability, career growth, and fulfillment.Gab: Agrees, noting that SEO challenges motivate professionals to keep learning and improving.(20:06 - 31:31)Gab: Asks Sir Jake to explain the key differences between an individual SEO specialist and a team lead.SEO Specialist:Focuses on expertise, execution, and technical skills.Must stay updated with algorithm changes and best practices.Often works independently or with minimal supervision.SEO Team Lead:Balances mentorship, guidance, and team development.Ensures the success of the entire team, not just individual projects.Requires empathy, leadership, and decision-making skills.Gab: Shares that becoming a first-time manager was challenging, especially in teaching and transferring knowledge to others.(31:32 - 40:41)Sir Jake: Emphasizes two critical leadership qualities:Empathy – Understanding team members, their needs, and their strengths.Direction & Firmness – Setting clear goals and vision while ensuring team alignment.Gab: Asks how to handle conflicts in SEO strategies within a team.Sir Jake: suggests:Encouraging open communication and discussions.Using collaborative documents (e.g., Google Docs) to compare and refine strategies.Experimenting with different approaches in a controlled environment to see what works best.(40:45 - 48:52)Gab: Asks Sir Jake what qualities he looks for when hiring SEO professionals.Top qualities:Expertise – Strong SEO knowledge and skills.Ownership – Taking responsibility for tasks.Proactiveness – Taking initiative without waiting for instructions.Consistency – Delivering results reliably.(50:13 - 54:54)Gab: Asks Sir Jake for his advice to aspiring SEO team leads.Sir Jake shares:Patience – SEO is fast-paced; managing teams takes time.Presence – Be available to support and guide your team.Continuous Learning – Stay updated with industry trends and best practices.Lead by Example – Your leadership style should reflect the team culture you want to build.(55:11 - End)Fun segment: “Lights On or Lights Off” – Sir Jake prefers lights on for productivity and lights off for relaxation/gaming.Final Remarks – Gab & Gelo thank Sir Jake for sharing his insights.Listeners are encouraged to follow them on Facebook, YouTube, and Spotify.Don't forget to share and connect with our communities as well. Let's achieve success together!https://seoworkout.comhttps://theseodad.orghttps://seokwentuhan.com

In the latest episode of SEO Kwentuhan, Gab and Gelo examine the transformative impact of artificial intelligence on SEO and white-collar jobs. They explore a spectrum of hot topics—from the rise of AI-powered search engines and autonomous AI agents to the nuances of workflow automation and deepfake innovations. With a blend of caution and excitement, the conversation dissects how AI is not only streamlining processes in digital marketing and content creation but also redefining what it means to work in a traditionally human-driven industry.Throughout the episode, the hosts emphasize the importance of balancing technical advancements with core human skills like creativity, communication, and critical thinking. They discuss how embracing new AI tools, while still mastering SEO fundamentals, can empower professionals to stay ahead in a rapidly evolving digital landscape. SEO specialists and white-collar professionals navigating the future of work will find that this insightful discussion offers a practical roadmap to harnessing AI’s potential while preserving the unique value of human ingenuity.Transcript Summary00:00 – 01:1600:00 – 00:06 (Gab): Gab welcomes listeners to a new episode of “SEO Kwentuhan,” setting a light tone for the discussion.00:06 – 00:09 (Gelo): Gelo asks what the topic is for today.00:10 – 00:42 (Gab): Gab introduces the main theme: the latest AI trends and their effects on white-collar jobs. He clarifies what “white-collar” means by contrasting it with blue-collar work.00:42 – 00:55 (Gelo): Gelo elaborates that white-collar jobs involve less manual labor—reminding listeners that SEO (their field) falls into this category.00:55 – 01:16 (Gab & Gelo): Brief examples are given (e.g., accountancy, law, marketing, development) to underscore how the discussion is relevant to their work.01:16 – 03:0401:16 – 01:38 (Gelo): Gelo invites Gab to share his opinion on AI—specifically within the SEO industry.01:39 – 02:32 (Gab): Gab reveals mixed feelings: he’s cautious about AI’s potential to disrupt jobs yet excited about the opportunities it opens up and the efficiency gains it promises.02:32 – 02:34 (Gab): He succinctly sums up that, for him, the benefits (the “advantage”) outweigh the fears.02:42 – 03:04 (Gelo): Gelo reassures listeners that this isn’t a fear-mongering session but rather an exploration of current trends and what they mean for white-collar work in SEO.03:08 – 04:4303:08 – 03:27 (Gab): Gab begins predicting what might unfold in 2025, noting that while the future is uncertain, we can expect significant changes.03:29 – 03:29 (Gelo): Gelo interjects with his expectations.03:30 – 04:25 (Gab): Gab discusses a surge in AI-powered search engines, mentioning global competitors (like OpenAI and DeepSeek) and speculating on how these innovations might shift market share and user behavior.04:26 – 04:43 (Gab & Gelo): They briefly debate whether AI-driven search will quickly catch up or if traditional methods will continue to hold sway.04:47 – 06:1104:47 – 05:20 (Gelo): Gelo observes that many people still prefer searching on their own—relying on “blue links” and familiar interfaces.05:20 – 06:04 (Gab): Gab contrasts this with AI’s speed, noting that while AI can deliver rapid results, users often trust traditional customer reviews and social media cues.06:04 – 06:11 (Gelo): Gelo adds an example: ChatGPT’s ability to script Google Maps to speed up tasks like finding restaurants.06:27 – 09:2806:27 – 07:27 (Gab): Gab explains the concept of autonomous AI agents—tools that do more than just provide answers; they learn user preferences and can automate complex tasks.07:27 – 07:48 (Gelo): Gelo inquires about which platforms are being used for these AI agents.07:49 – 09:28 (Gab & Gelo): The conversation shifts to platforms like N8N (despite its complexity) and other tools that enable multi-agent workflows—where one AI handles keyword research and then passes tasks on (for example, to content creation or outreach agents).09:29 – 12:0609:29 – 10:15 (Gab): Gab outlines how AI can automate entire content workflows—from keyword research to creating content briefs and even publishing directly to WordPress, streamlining the blog-post creation process.10:23 – 11:00 (Gelo): Gelo underscores that while such automation is possible, some caution is needed (e.g., ensuring quality and accuracy).11:22 – 12:02 (Gab & Gelo): Gab then brings up deepfakes as an emerging trend. He explains that with minimal input (like a picture or script), AI can generate realistic videos and interactive images, though this raises concerns about misuse and authenticity.12:07 – 16:4512:07 – 13:41 (Gelo & Gab): The discussion turns to how AI is being embedded directly into SaaS products—examples include platforms like GitHub, Canva, and Google Sheets. Gab notes that nowadays, a SaaS without AI looks outdated.13:39 – 15:09 (Gelo & Gab): They touch on the buzz around next-generation models (like the rumored GPT-5) and enhancements in AI responsiveness (with features such as editable generated content).15:09 – 16:45 (Gelo): Gelo even references a tweet about Elon Musk’s playful remark on buying ChatGPT, highlighting the high stakes and rapid pace of AI development.16:45 – 18:4916:45 – 17:38 (Gelo): Gelo introduces concerns about AI ethics and regulation—citing insights from industry veterans (such as an ex-Google officer) on the need to set boundaries for AI development.17:38 – 18:32 (Gab & Gelo): They debate how regulatory bodies might step in to prevent potential abuses (like harmful deepfakes) while still fostering innovation.18:32 – 18:49 (Gelo): The conversation briefly shifts as they discuss following AI influencers and thought leaders to stay informed on these evolving issues.18:49 – 31:5218:49 – 21:05 (Gab & Gelo): The speakers stress that despite AI’s rapid advancement, mastering SEO fundamentals remains crucial. They emphasize that human creativity, communication, and judgment cannot be fully replaced.21:09 – 24:33 (Gab & Gelo): They discuss the need for “prompt engineering”—crafting precise commands for AI—and other technical skills (like low-code/no-code automation) to harness AI’s power effectively.24:34 – 25:05 (Gab): Gab highlights that while AI can generate creative outputs (even in art and design), the human touch is still key for authenticity.25:08 – 31:52 (Gab & Gelo): The dialogue continues on the importance of continuous learning and experimentation with new AI tools, ensuring that professionals stay ahead in a highly competitive and evolving industry.31:53 – 51:3331:53 – 37:32 (Gab & Gelo): The focus shifts to freelancing and the gig economy. Gab shares how AI has transformed his own work on platforms like Upwork—enhancing profiles and speeding up tasks such as content research and case study creation.37:33 – 38:07 (Gab): They underline that while AI boosts productivity, it also intensifies competition among freelancers.38:09 – 40:23 (Gab & Gelo): The speakers discuss emerging job roles (for instance, AI prompt engineers and AI agent experts) and stress that real-world experience and human insight will continue to set professionals apart.40:39 – 45:06 (Gab & Gelo): Further reflections reveal that even as AI takes over repetitive tasks, leadership, mentorship, and the ability to inspire remain uniquely human qualities.51:34 – 1:02:0351:34 – 52:18 (Gab): Gab summarizes the key takeaway: professionals must combine deep industry fundamentals with an openness to learn new AI tools to remain irreplaceable.52:24 – 53:54 (Gelo): Gelo adds that embracing AI is essential—not only to keep pace with innovation but also to develop a strong personal brand and a network (inviting listeners to join their Discord community).53:54 – 54:10 (Gab & Gelo): They touch on the importance of building one’s “Knowledge Graph” as part of personal branding.54:10 – 56:13 (Gab & Gelo): In a speculative tone, the discussion shifts to what SEO might look like in the distant future—pondering ideas like neurolink interfaces and a radically transformed digital landscape.56:14 – 57:07 (Gelo): Gelo draws an analogy with historical shifts (referencing Oppenheimer and the nuclear age) to illustrate how transformative and disruptive technology can be.57:07 – 59:34 (Gelo & Gab): They debate potential future scenarios, including the role of regulation, the balance between human and AI control, and the risk of technology evolving beyond our expectations.59:59 – 1:02:03 (Gab & Gelo): The episode wraps up with final reflections and announcements. Gab hints at upcoming projects (like his new SEO Workout page), and Gelo invites listeners to follow them on social media, sign off with a reminder to join “SEO Tambayan,” and thanks everyone for tuning in.Join our communities:https://seoworkout.comhttps://theseodad.orgSEO Tambayan in DiscordFollow us on:Website: https://seokwentuhan.comSpotify: https://open.spotify.com/show/0PgXThgH1zZCVc0oaZqtOkYouTube Channel: SEO Kwentuhan Here are some resources for you:AI Resources:https://claude.aihttps://gemini.google.comhttps://chatgpt.comhttps://www.perplexity.aiYouTube Channel: aiadvantageAutomation + No Code Automation Resources:https://nicksaraev.comhttps://www.make.com/enhttps://zapier.comhttps://www.activepieces.com

Losing a job can feel like a personal defeat, but in reality, it may just be the universe nudging you towards something better. In a recent episode of their podcast, Gab and Gelo explore the emotional and practical challenges that come with being laid off. Gab sets the tone by discussing how being let go doesn’t always signal the end of the road, but rather, it can serve as a redirection to new opportunities. With industries like SEO constantly evolving and the rise of AI tools disrupting traditional roles, many professionals find themselves out of work or worried about their future. As they share in this episode, the key to overcoming such setbacks is all about mindset—transforming feelings of loss into a chance for growth.Throughout their conversation, Gelo and Gab share personal experiences and offer advice on job searching, networking, and upskilling. They provide actionable insights on how to manage finances and use downtime effectively, whether it's by learning new skills or tapping into existing ones. From leveraging professional connections to adapting to changing industry trends, this episode is packed with practical tips to help you rebuild and move forward after a layoff. If you’re looking for guidance on how to navigate uncertain times and turn challenges into opportunities, this conversation is for you.Transcript Summary00:00 - 00:35Gab: Introduces the episode, setting the tone by discussing the common experience of being laid off. Despite the negative connotation of losing a job, Gab emphasizes that it should not always be viewed negatively, and that such events could lead to new opportunities.00:45 - 01:24Gelo: Asks Gab if he has ever been laid off. Gab shares that he has never experienced a layoff but mentions that in his experience, he’s been the one to leave companies before they close. He reflects on the challenges of managing clients, particularly when a company’s sales are declining.02:15 - 02:55Gab: Acknowledges that in SEO, companies can fall out of the limelight quickly, especially after Google updates. He references the impact of changes in strategies within industries, noting that the SEO landscape is constantly evolving, and many businesses that relied on older SEO techniques (like PBNs or Black Hat tactics) are disappearing. Gelo adds that with the rise of AI tools like GPT, layoffs in the industry are becoming more probable.03:00 - 03:27Gelo: Discusses the specific impact of AI on content creation jobs, noting that AI is increasingly used in content generation, which has led to a reduction in demand for content writers. Gab agrees, explaining that AI can now produce content at scale for a fraction of the cost, contributing to job insecurity for those in the content creation field.04:17 - 05:02Gelo: Opens up about his personal experience of being laid off from his job in the casino industry during the pandemic. He shares the emotional turmoil he went through, especially as he had been the primary breadwinner for his family. The experience made him question his worth, as he had worked at the company for 10 years. Despite the challenges, Gelo describes how he pivoted to a new industry.05:03 - 05:25Gelo: Asks Gab what the first thing someone should do after being laid off. Gab, who has not been laid off himself, responds with advice based on his experience managing clients and tracking analytics. He suggests that after a layoff, it's important to shift your mindset to find the next opportunity, accept what has happened, and update your resume or freelance profiles.07:03 - 08:40Gab: Talks about the importance of upskilling and growing one's expertise after a layoff. He reflects on his journey from being a virtual assistant (VA) to transitioning into SEO and managing his own agency. He advises that upskilling, particularly in SEO, can open doors to new opportunities and career paths. Gelo agrees and highlights how valuable upskilling has been in his own career growth.09:30 - 10:59Gelo: Emphasizes the importance of acknowledging and processing one's feelings after a layoff. He also discusses how he managed his finances by building an emergency fund before being laid off. Having financial security helped him avoid panic and focus on finding the next opportunity. He also mentions that some companies offer severance packages, which can be useful in the transition period.11:33 - 11:56Gelo: Talks about how he used his time during the pandemic to upskill, watching YouTube videos and taking online courses on platforms like Udemy. He advises that, especially for people changing industries, gaining new knowledge is key to shifting careers successfully. Gab adds that financial management is crucial for freelancers, as income can be unpredictable, and having savings can help cushion periods of transition.12:21 - 12:22Gab: Gives advice on managing finances as a freelancer, stressing the importance of saving money during periods of high income so you have a financial cushion for unexpected events, like losing a client or job. He reinforces the idea that freelancers must be prepared for the unpredictability of their work.12:30 - 12:43Gelo: Starts this section by highlighting the difficulty of losing a job, especially if you don’t have children to support. He humorously mentions that parents often end up being an emergency fund in such situations. Gab: Agrees, noting that financial struggles could lead to accumulating debts, but suggests that if you don't have an emergency fund, a good credit score and access to credit cards could serve as temporary solutions.13:22 - 13:57Gelo: Asks Gab for advice on managing finances while searching for a new job after being laid off. Gab, from a freelancing perspective, recommends focusing on essential expenses first. He suggests that individuals should prioritize things like internet and electricity bills, and avoid spending on non-essentials. He emphasizes the importance of having an emergency fund, which should ideally cover six months of living expenses.15:08 - 16:07Gelo: Discusses how to manage finances further by potentially selling assets or downsizing. He talks about how during the pandemic, he considered downgrading his phone or selling items like fruits and nuts to generate additional income. Gab concurs, suggesting that if one owns a car, it could be sold or downgraded to ease financial burdens. He also shares how, as a freelancer, he avoids the need for a car since it's not a necessity for his work, offering an example of how to prioritize spending.17:56 - 18:25Gelo: Asks how someone can leverage their network while searching for a new job. Gab highlights the importance of online networks, especially for freelancers who might be isolated at home. He advises posting on platforms like LinkedIn, where you can indicate you're “open to work,” and participating in groups where others may offer job opportunities or connections. Gelo agrees, pointing out the value of sharing job availability within smaller, closely-knit professional groups, especially in industries like SEO.20:06 - 21:09Gelo: Reflects on how to build a trustworthy network that will be valuable when job searching. He stresses the importance of rapport-building with colleagues and mentors, noting that having strong relationships makes it easier to ask for referrals or recommendations. Gab adds that asking for LinkedIn recommendations from colleagues can also be crucial for boosting your profile and credibility. He also emphasizes the power of networking through shared connections, as some people may share your posts on their wider networks.21:09 - 22:06Gelo: Turns the conversation to how individuals can use their downtime during job searches to upskill and learn new skills. Gab highlights how valuable it is to use free time effectively to improve one's skill set, especially in freelancing. Whether it’s taking online courses or gaining more knowledge in a particular field, downtime offers a great opportunity for self-improvement, making individuals more attractive to potential employers or clients. Gelo encourages viewers to focus on developing skills that can lead to new career opportunities.22:21 - 23:34Gab: Emphasizes the importance of assessing one’s current skills and how they align with future demands. He mentions that, for him, automation and data analytics—especially the combination of AI and automation—are areas he’s focusing on, as they are expected to play a crucial role in business optimization in the future. He notes that SEO will continue to evolve, and although the nature of search engine optimization may change, the fundamentals will still apply. He also predicts that local SEO will evolve, with new features like Google’s street view and maps enhancing visibility.23:35 - 24:47Gab: Advises that it’s important to focus on skills that are directly related to one's current work or career goals. He explains that it can be harder and take longer to master something completely unrelated to what you’re already doing. He suggests that those who are already familiar with SEO should build on that foundation by learning about automation and data analytics, as these fields are set to be in high demand. Gelo: Concurs, noting that although learning new things is valuable, it’s better to build on existing knowledge.25:15 - 26:37Gelo: Reflects on how downtime can be a chance for self-improvement, but admits that he struggles to focus sometimes, especially with distractions like social media and household responsibilities. He encourages listeners to set aside a specific time for learning, free from distractions like Facebook or Shopee. He emphasizes that it’s important to create an environment conducive to studying or upskilling, particularly when you have more free time due to a job loss.26:37 - 27:56Gelo: Elaborates on the importance of focusing on skills that are directly relevant to one’s career transition. He talks about how, for example, someone laid off from a digital marketing agency should focus on specialized skills like AI, automation, and GPT engineering. Gelo mentions a new development in the AI field—a "GPT operator" that automates tasks like booking restaurants—which he views as a sign of the direction things are heading. Gab agrees that AI and automation are key areas to explore and stay updated on, as they will be increasingly relevant in various industries.28:24 - 29:50Gab: Shares his approach to job hunting, acknowledging that sometimes he makes the mistake of rushing into applications. He advises against sending out mass applications to job postings that aren’t a good fit, as it lowers the chances of success. Instead, he suggests applying to fewer, more relevant positions to increase the likelihood of getting noticed. He also mentions platforms like Upwork, OnlineJobs.ph, and Indeed for job hunting, but warns against applying to outdated job posts that haven’t been processed in months.29:51 - 31:37Gab: Talks about the importance of showcasing your work even if you're not actively applying for jobs. He suggests posting case studies or reels on social media to create an impression and stay visible to potential employers or clients. This is especially effective for people in SEO or other digital marketing roles, as your friends and connections may recognize the value of your skills and reach out when opportunities arise. Gelo adds that even casual gatherings, like reunions, can become networking opportunities if your work is known within your social circles.32:20 - 32:47Gab: Highlights the usefulness of job alerts on platforms like LinkedIn, Indeed, and Jobstreet. He explains that these alerts can help job seekers stay on top of relevant openings based on their location, job title, and experience. He also advises job seekers to pay attention to the job descriptions to understand which tools and skills employers are seeking. By setting up job alerts, you can receive daily or weekly emails with relevant opportunities, making the job search process more efficient.32:47 - 34:55Gelo: Shares his experience with using job alerts and recommends leveraging your professional network when looking for job opportunities. He suggests reaching out to past clients who may have let go of your services due to budget constraints but might be in a position to work with you again. Gab: Agrees, reflecting on how he successfully contacted former clients when he launched his agency, and how this led to new opportunities. Both speakers emphasize the value of maintaining relationships and staying connected on platforms like LinkedIn to keep the door open for future collaborations.35:03 - 36:03Gelo: Advises that if you're nervous about job interviews, it’s okay to fail. The key is to learn from each interview and refine your approach for the next one. He encourages listeners to practice by watching interview preparation videos and understanding what to expect. He also highlights that job seekers should be prepared to handle rejection, and that each interview can help them better understand their strengths and weaknesses. Gab: Adds that a positive attitude and experience are essential when it comes to interviews.36:11 - 37:50Gab: Offers encouraging advice to those experiencing a layoff, reminding them that it’s not the end of the world. He suggests viewing a layoff as an opportunity for redirection towards better opportunities, growth, and income. Gab encourages people not to give up after a few months of job hunting; instead, they should consider creating their own agency, as long as they have the experience and are willing to put in the effort. He reflects on how he started his own agency after the pandemic, outsourcing work and seeking clients. Gelo: Agrees, emphasizing the importance of thinking creatively and being proactive.38:00 - 39:40Gelo: Speaks about the emotional struggles that come with being laid off, advising not to stay in a victim mentality. Instead, he encourages listeners to be proactive, upskill, and make use of resources like free courses available online. He also emphasizes the importance of prayer in tough times, suggesting that while you need to work hard, faith can offer guidance and strength. Gab: Adds that even during difficult moments, praying for direction and support can help you feel less alone in the journey.39:40 - 41:05Gelo: Shares how reading The Obstacle Is the Way by Ryan Holiday helped him navigate obstacles in life, reinforcing the Stoic principle of focusing on what you can control. He advises that when facing a setback like a layoff, it’s crucial to control your emotions and think about how to rebuild and rise from rock bottom. Gab: Concurs, reflecting on how life’s difficulties often bring valuable lessons and insights.41:06 - 42:14In the closing moments..Gab and Gelo: Reflect on their conversation and encourage listeners to keep pushing forward in their careers. Gab mentions that their courses—such as SEO Sprint, Technical SEO, and Local SEO Mastery—are available for those looking to upskill. He also notes that SEO is not going anywhere, and staying updated with new strategies, especially those incorporating AI, is key to long-term success. Gelo: Adds that they, too, continue to upskill, showing that even experts need to stay on top of their game. They conclude by encouraging listeners to stay proactive, keep learning, and not to give up.Don't forget to join our communities:SEO Workout: https://seoworkout.com/Local SEO Masterclass: https://theseodad.org/

In this episode of the SEO Kwentuhan podcast, Gab and Gelo share the compelling story of a long-time freelancer who faced a tough decision between two clients—one loyal but increasingly demanding, and another offering a better rate and opportunity for growth. Titled “You Lost Your Heart On Your Job,” the listener’s tale highlights the complexities of freelancing, from navigating overwhelming workloads to recognizing when it's time to move on for better prospects. The story underscores the challenges that many freelancers encounter, such as negotiating rates, maintaining work-life balance, and managing relationships with clients who may not always appreciate the value you're providing.Gab and Gelo offer practical advice on handling these situations, including how to set boundaries, know your worth, and negotiate effectively. They also touch on the importance of maintaining professionalism—even when things go wrong—with the potential for future referrals or even a client comeback. The episode is packed with insights on client management, the art of negotiation, and the mindset needed to stay motivated in the face of rejection or unexpected changes in your career. If you're a freelancer navigating similar challenges, this episode offers both a cautionary tale and a roadmap for thriving in a competitive and ever-changing industry.Resource for you:Comprehensive Guide for Salary Negotiation + Template:https://www.youtube.com/watch?v=KOr3sbYPAW4Transcript Summary00:00 - 01:24Gab: Introduces the episode, sharing that the third story comes from a listener titled "You Lost Your Heart On Your Job." He mentions that the title seems heavy and somewhat "fishy," expressing curiosity about the story.Gelo: Responds humorously, showing his love for his job. He then begins to read the listener’s story. The listener has been freelancing for 12 years and specializes in link building. In 2019, they were hired as a link prospector at a US SEO agency and worked under a mentor who taught them the ropes of link building. The listener explains how they moved from development work to focusing on link building.01:24 - 02:34Gelo: Shares that the listener worked hard and was proactive, even managing their own notifications to stay focused on the work. They mention how the listener was dedicated and went above and beyond, managing emails and other tasks even when they were not instructed to do so.Gab: Comments on the listener's proactive attitude, adding that turning off notifications during weekends to avoid work stress shows a real commitment to the job.02:34 - 04:08Gelo: Explains that while the listener initially felt appreciated and even became a business partner in the agency, the workload soon became overwhelming. Despite meeting quotas, the expectations started to increase, and the relationship soured when the client began nagging the listener.Gab: Empathizes with the listener, noting how overwhelming it can be when expectations shift like that. Gelo adds that the listener had another offer from a different client, which prompted them to reconsider the relationship.04:08 - 05:47Gelo: Talks about the listener deciding to move on, choosing the higher-paying client over their current one. He mentions how this shift was also influenced by advice in freelance groups that suggest negotiating for better rates.Gab: Adds that this is a common scenario, especially in platforms like Upwork, where job offers can come unexpectedly, even when you're already employed.05:47 - 06:55Gelo: Shares that the listener discovered they had been removed from the project, receiving an email saying their "heart was no longer in the work." Despite the separation, the listener remained professional, thanking the client and apologizing for the misunderstanding.Gab: Acknowledges that despite the awkwardness, the listener handled the situation with confidence. The listener has since received messages from the old client, who wants to hire them back, but the listener is happy with the new opportunity.06:55 - 07:59Gelo: Humorously mentions that the old client is now messaging the listener even on holidays, but the listener remains firm in their decision. Gelo reflects on how hard it can be to choose between two clients, especially when one has been loyal but the other offers better compensation.Gab: Agrees that it’s tough to make that call, but highlights that the listener’s choice of the higher-paying client seems like a smart move.07:59 - 09:23Gelo: Mentions freelance groups and resources where tips on how to handle negotiations and rates are shared. He references Remit Sety’s YouTube channel, "I Will Teach You To Be Rich," which includes step-by-step negotiation tactics for freelancers.Gab: Notes that these tips aren’t just for employees but also for agency owners who may have to negotiate service rates with clients.09:23 - 11:23Gelo: Introduces the next segment of the podcast, where they will dissect the listener’s story and discuss the signs of toxic clients. He asks Gab how a freelancer can recognize when a client is becoming toxic and whether it’s time to reconsider the relationship.Gab: Draws on a previous episode discussing "red flag clients" and mentions that while it’s easy to spot red flags with new clients, it can be more difficult to recognize them in long-term relationships. He reflects on the impact of increased workload without appropriate compensation or support.11:23 - 12:52Gab: Discusses how agency owners need to manage increasing workloads by hiring more people or training new team members. He reflects on his experiences with toxic clients, noting that sometimes it’s not the client who’s toxic but rather unmet expectations on the service provider’s part. If you promise results (like increased traffic) but fail to deliver, clients can feel frustrated and may seem toxic.Gelo: Asks Gab if he’s ever had experiences where a client’s attitude changed over time. Gab confirms that it often happens, especially with long-term clients, as they adapt strategies or expect more without properly communicating.12:52 - 14:12Gab: Elaborates that when clients work with an SEO strategy over a long period, they may adapt and change it themselves, especially if they have in-house SEO teams. This can lead to stagnation in results, which might make clients dissatisfied, even though the strategies are still effective.Gelo: Asks why this shift in attitude should be considered toxic. Gab explains that while some changes are natural, conflicts arise when there’s a misalignment in expectations or communication. External factors, like economic conditions or other stressors, can also contribute to the growing toxicity of a client relationship.14:12 - 16:04Gab: Mentions external factors that might contribute to a client’s stress and attitude shift. He cites examples like economic recession or even natural disasters (e.g., wildfires in California) affecting businesses, making it essential to be mindful of a client’s external pressures and the impact these might have on the relationship.Gelo: Agrees, pointing out that it’s important to consider what might be influencing the client’s behavior beyond just the work itself. Gab emphasizes that being aware of these factors can help prevent conflicts and better manage client relationships.16:05 - 17:17Gelo: Raises the importance of setting boundaries in freelancing, such as defining clear working hours and areas of responsibility. He uses the example of limiting communication to certain hours (like 9 PM to 12 AM) to avoid burnout and to maintain a work-life balance.Gab: Adds that setting boundaries also means communicating limitations to clients. For example, if a freelancer only handles SEO or link building and not SMO or email marketing, they need to make that clear. This helps clients understand the freelancer’s expertise and prevents unrealistic expectations. He stresses that freelancers should be upfront about their strengths and areas where they might need additional support or a larger team.17:17 - 18:41Gelo: Gives examples of how to communicate boundaries, such as establishing maximum response times (e.g., replying within 24 hours) and setting clear expectations about holidays and time off. He shares his personal approach of using asynchronous communication—such as recorded video updates—rather than frequent meetings, to streamline interactions with clients.Gab: Agrees with the importance of clear communication and setting proper expectations from the beginning of a project. By making these boundaries clear, both parties can respect each other’s time and avoid misunderstandings later on.19:27 - 20:58Gelo: Introduces the question of how freelancers can know their worth and when to negotiate their rates. He acknowledges that it’s a challenging topic, as it depends on the freelancer’s skills and experience. He highlights that the listener in the story knew their worth and confidently negotiated their rate.Gab: Reflects on the listener’s ability to negotiate their rate and emphasizes that freelancers should assess their skills and expertise. He advises that if more than 80% of digital marketers can do a task, it might be time to raise rates. He suggests that even a rate of $50 per hour can be a fair starting point for those with a specialized skill set.20:58 - 21:11Gab: Further explains that freelancers should assess their skill set relative to the market. If they possess rare skills or experience, they can confidently raise their rates. He mentions that the listener’s ability to take on challenging tasks and provide high-quality work gives them the leverage to negotiate higher fees.Gelo: Adds that understanding when to raise rates is crucial for freelancers, especially as they gain more experience and expertise in their field. He reinforces the idea that raising rates is a natural part of growing as a freelancer.21:12 - 22:43Gab: Discusses how to assess your worth as a freelancer, advising that you should look at your experience and compare it with the rates of others in your field. He suggests checking LinkedIn or Indeed to see what others with similar experience are charging.Gelo: Adds that it’s important to know your market value, which can vary by region. For example, rates in the US or Canada may be based on yearly salaries, while in other countries, it's more common to charge hourly or monthly.Gab: Continues by highlighting that inflation and other economic factors (like rising gasoline prices) might affect the rates clients are willing to pay. If the cost of living rises, you could use this as a reason to justify raising your rates.22:43 - 24:24Gelo: Emphasizes the importance of documenting the value you provide as a freelancer. By keeping a record of your achievements (such as improvements and results), you can use this information to justify a rate increase during negotiations. He suggests that for those new to the industry, even if you don't have many years of experience, you can still compile a report of what you’ve contributed over the past year or six months. This will give clients a reason to consider raising your salary.Gab: Adds that it’s important to set clear milestones and expectations with clients, especially when discussing rate changes. He stresses that negotiations shouldn’t be spontaneous; instead, approach them with data and reasoning about your contributions and ROI.24:24 - 25:13Gab: Talks about clients who might offer performance-based pay or commissions, particularly when you demonstrate consistent results. He stresses that showing value through clear and effective reports (monthly, quarterly, yearly) can lead clients to naturally offer raises or commissions.Gelo: Emphasizes that if you’re consistently doing great work, clients will notice and may voluntarily offer better pay or incentives.25:13 - 27:31Gelo and Gab: Discuss how to stay motivated despite rejection or termination from clients. Gelo shares a story of someone who learned to move forward quickly after being let go, understanding that new opportunities will come along.Gab: Advises having a growth mindset and continuously improving your profile, portfolio, and testimonials on platforms like LinkedIn or Upwork to increase your chances of success in the future. He stresses that rejection isn’t the end, and your skills can always be improved.Gelo: Adds that you should always remember that rejections or terminations might not be about you personally. Other external factors, such as a client’s changing business goals or the global economy, might be at play. Keep a positive attitude and stay motivated.27:31 - 29:46Gelo and Gab: Discuss how to handle situations when a client comes back after a bad experience. Gab advises keeping communication open rather than burning bridges. Even if a client rejected your proposal or terminated your services, it’s still worth maintaining a professional relationship, as circumstances could change.Gelo: Adds that even though some clients may seem like a red flag, they could be a valuable connection or referral source in the future. Networking with former clients can bring unexpected opportunities, and even if they shift focus (e.g., from SEO to paid ads), they may still refer you to others in need of your expertise.29:46 - 31:12Gelo: Emphasizes the importance of keeping composure in client interactions, especially when things aren’t going well. Even if you feel frustrated or upset, maintaining a professional demeanor can make a significant difference in the long run. Gab agrees, noting that this professionalism helps you avoid burning bridges and potentially leads to future opportunities.Gelo: Wraps up by sharing how clients may later refer you to others or bring you back after realizing the value you provide, especially if they’ve shifted their business focus.31:12 - 31:58Gab: Talks about how after a year of working with a client, it’s natural to expect a rate increase. He points out that as you gain experience and results, raising your rates is part of growing in your freelance career.Gelo: Echoes this sentiment, reinforcing that everyone should strive for financial growth and continually improve their skills to increase their earning potential.31:58 - 32:29Gelo: Thanks listeners who have sent in their stories, whether they are freelancers or agency workers, and invites others to submit their experiences for future episodes. He mentions that listeners can send stories to SEO Kwentuhan’s page or to Coach Gab directly for a chance to receive SEO Kwentuhan merch.Gab: Wraps up by reminding listeners that SEO is a personal journey, and whether you're learning from others or reading up on best practices, it’s all about continuous learning. He encourages everyone to stay positive and keep tuning in.

In this latest episode of SEO Kwentuhan, Gab and Gelo share the inspiring story of a listener who turned their life around after years of unemployment. Titled "Kwentong SEO Freelancer - Story #2; 11 Years of Waiting, A Lifetime of Learning," this episode is a powerful reminder of the impact persistence and self-education can have. From caring for a sick parent to discovering online job opportunities and ultimately finding a passion for SEO, the listener’s journey shows how determination and the right mindset can lead to unexpected success. His story is a testament to the importance of stepping outside your comfort zone, even when faced with life’s toughest challenges.As Gab and Gelo reflect on the listener’s experiences, they highlight key lessons for anyone looking to change careers or start fresh. Whether it's the value of community, the importance of mentorship, or the need for continuous learning, this episode is packed with actionable insights for aspiring freelancers and digital marketers. If you’re ready to overcome obstacles and take the first step towards your own success, this episode will inspire you to embrace new opportunities and keep growing—no matter where you’re starting from.Transcript Summary00:00 - 01:11Gab: Welcomes listeners to a new episode of SEO Kwentuhan, where they dive into the second part of the ongoing series, "Kwentong SEO Freelancer." This episode is titled "11 Years of Waiting, a Lifetime of Learning," which sparks curiosity about the long journey the listener (who shares their story in this episode) has gone through.Gelo: Adds a warm New Year’s greeting, acknowledging the time they took off for the holidays, mentioning how December is family time, but they’re glad to be back recording for eager listeners.01:12 - 03:02Gab: Reads out the listener’s story, emphasizing how their journey started after a period of unemployment. The listener shares a pivotal moment after graduation, when they took care of their sick parent. This personal responsibility led them to delay job applications due to the distance of job opportunities and the lack of nearby work options.The listener, while in the province, decided to explore online opportunities and started watching YouTube videos on how to earn money online. They tried a data annotation job where they would box cars in images. Unfortunately, despite earning some income, the listener faced a major challenge as many others were stealing tasks, limiting their opportunities.03:02 - 05:33Gab: Continues the listener’s story, noting that in 2022, they decided to enroll in a freelancing course. The course covered various basic niches like social media marketing, copywriting, and SEO. The listener was particularly intrigued by SEO, which they had no prior knowledge of but saw potential in. The course led them to enroll in a more in-depth SEO program, learning essential topics like on-page SEO, technical SEO, and link building.Gelo: Highlights the common feeling of being overwhelmed when first encountering SEO, noting how many aspects of it come into play, which can confuse beginners. Gab: Reflects on how SEO requires a broad understanding, even if someone is working on one specific aspect, and echoes advice from a previous interview that it’s crucial to know the "general view" of SEO to apply it effectively.05:34 - 06:34Gab: Shares how the listener’s journey continued by joining the SEO Tutorials Philippines community, founded by Miss Angeline. This group became a crucial learning resource, and the listener received valuable advice that motivated them to create a website for practice. This hands-on project allowed them to apply what they learned and build a portfolio.Gelo: Comments on how joining such groups is a common starting point for many in the SEO field, noting the importance of community support in the early stages. The community helps people gain insights and refine their skills.06:34 - 07:16Gab: Shares the exciting news that, by 2024, the listener was offered an internship by their mentor, which they eagerly accepted. The internship came with a small allowance, and soon after, the listener was offered a full-time position, transitioning from internship to employment.Gelo: Expresses admiration for the mentor's generosity, particularly for offering a paid internship, which is often rare in many industries. Gab: Emphasizes how life-changing this moment was for the listener, who went from being unemployed to being employed in a field they were passionate about. The listener’s story ends with a humorous note about aging due to the stress of SEO work.07:16 - 09:28Gab: Reflects on the challenges the listener faced during the 11 years of unemployment, particularly the responsibility of taking care of their sick mother and retired father. They point out that the listener's decision to take care of family first is understandable, though it led to delays in their career. Gab also acknowledges the growth of online freelance opportunities post-COVID, which has made remote work more accessible.Gelo: Wonders whether the listener had siblings and contemplates how this could have affected their situation. Gelo shares a personal reflection, noting that he too started studying SEO in his 30s, and this part of the listener’s story resonates with him deeply.09:30 - 09:53Gab: Introduces the segment where they will analyze the key takeaways from the listener’s story and offer advice to those who are in a similar situation, especially those who’ve been out of the workforce for a long time and are seeking new opportunities. Gelo: Agrees and prepares to dive into the discussion on how to turn challenges into opportunities.10:15 - 11:31Gab: Reflects on how many people are missing out on opportunities despite being at home. He points to examples like the "Malupiton" (people without jobs) who are using their creativity to make money by entertaining others through videos. Gab emphasizes that there are endless opportunities online—whether in crypto, social media platforms like TikTok and YouTube, or other avenues that allow individuals to earn.He advises that, unlike the previous listener who had a valid reason for being unemployed, there’s no reason to miss out on potential income today. With so many online opportunities, it’s important for people to explore what works for them. Gab also shares his personal philosophy, urging people to take immediate action after graduation to implement what they've learned, using their skills and knowledge without delay.11:32 - 12:31Gelo: Empathizes with the difficulties of transitioning from graduation into the workforce. He compares it to walking into a battle, where some people are fortunate and land great jobs quickly, while others struggle. Gelo points out the randomness and luck involved in finding success, especially in the early stages of one's career. He also reflects on how internships or on-the-job training (OJT) can sometimes offer a smooth transition into full-time work, which isn’t the case for everyone.Gab: Joins in and shares how, after graduating, his father advised him to rest for three months before diving into work, offering him a small amount of pocket money to support his early job search. He recounts how difficult it can be to find opportunities but stresses the importance of getting started right away, just like he did.12:46 - 13:49Gelo: Acknowledges the mindset of being unemployed or a “tambay” (idle person) and offers advice on how to turn this period into something productive. He encourages people to stay curious and explore learning opportunities. Gelo underscores the importance of finding decent YouTube channels or other learning resources, noting that information is widely accessible in today’s digital age. He believes that curiosity is the key, and even if you fail in trying new things, it’s still a valuable learning experience.Gab and Gelo both discuss how having a family changes priorities, suggesting that responsibilities like caring for children or a spouse can affect career decisions. Still, they stress the point that there’s always time and opportunity for those willing to seek it out.13:49 - 16:33Gelo: Elaborates on the power of self-study, especially in times of unemployment. Reflecting on his own journey, Gelo shares how, during the pandemic, he spent a lot of time on YouTube and podcasts to learn about SEO and other skills. He emphasizes that the willingness to learn is crucial in any self-education journey. Gelo compares learning to starting a fire, where you need certain “ingredients” (such as motivation and curiosity) for it to catch. He believes that many people may not pursue opportunities because they lack the drive to learn.He also discusses the importance of understanding the "why" behind learning new skills, whether it's for a career change or personal growth. Gelo points out how some people, like virtual assistants (VAs), can earn substantial amounts of money, but achieving that requires the initial step of getting started and learning.16:33 - 18:49Gelo: Continues, emphasizing that self-study alone isn’t enough; one must also apply what they learn. He shares his personal experience of studying for long hours during the pandemic, and how he eventually applied the knowledge he gained, which was a key factor in his growth. Gelo praises the listener (the story’s main subject) for pushing themselves to step outside their comfort zone by pursuing an internship despite lacking prior experience. He highlights how the listener's eagerness to learn and apply new skills was likely what impressed the mentor who took them on.He stresses that even if someone feels they don’t have direct experience, showing the willingness to learn and apply new concepts can open doors to opportunities. He also warns against the complacency that can come from feeling like one knows everything, which can stifle growth.18:49 - 19:58Gab: Reflects on how important self-motivation and determination are in achieving success. He agrees with Gelo's earlier point that self-study and determination are crucial, noting that many people fail not because they aren’t given opportunities, but because they lack the drive to continue learning and improving. Gab explains that even if people are given courses or resources, they may not succeed if they aren’t genuinely motivated to put in the effort and time required for self-improvement.He further emphasizes that the right mindset is key to overcoming obstacles. Gab reflects on his personal experience with family and friends who have asked him for advice on becoming a freelancer or learning SEO but were deterred by a lack of confidence or time. Gab believes that overcoming these blockers starts with a change in mindset—understanding that growth requires persistence, even when it feels difficult.19:58 - 20:01Gab: Concludes by emphasizing the importance of having the right mindset when learning new skills or pursuing a career. He suggests that without a proper mindset, it’s easy to get stuck in the belief that it’s too hard or that there isn’t enough time. This negative thinking can prevent individuals from taking the necessary steps toward growth and success. Gab and Gelo both agree that developing a strong, positive mindset is essential to overcoming the barriers that often prevent people from pursuing their goals.20:01 - 21:46Gelo: Discusses the importance of having a clear and strong mindset when shifting careers, especially in a competitive field like SEO. He explains that the key to standing out—especially when you lack experience or a degree—is to focus on your unique edge. Gelo emphasizes the need to adopt a mindset where you approach every opportunity with a willingness to learn, grow, and absorb as much knowledge as possible. He shares his personal experience of applying for SEO positions not just to pass but to actively learn the craft. He notes that his mindset was always to have an edge over competitors by continuously learning, whether it's SEO, interview techniques, or how to present oneself.Gelo’s motivation is driven by his responsibility to his family—his wife, son, and mother—which fuels his determination. This sense of purpose makes him feel a fire within to succeed. He also acknowledges that many people want to earn but are reluctant to put in the hard work of self-learning, which is why podcasts like this are crucial in guiding people toward the right mindset.21:46 - 23:14Gelo: Stresses the importance of being like a sponge when it comes to learning new things. However, he also emphasizes that it’s important to filter and organize the information you receive. Learning is crucial, but application is equally important. He encourages listeners to be mindful of absorbing what is useful and applicable, discarding what doesn’t serve their goals. Gelo advises against overloading oneself with too much information without taking action. By doing so, individuals can avoid confusion and gain a clearer path toward success.He also reinforces that there are many free resources available for people who want to learn, and it’s vital to take advantage of them. The idea is to keep learning and refining your knowledge, especially in the fast-paced world of SEO and digital marketing.23:32 - 25:48Gab: Shares an important mindset lesson about handling rejection. He believes that one of the most important things to remember when you're starting out—especially in a new field like SEO—is not to let rejection dictate your worth. He uses examples of famous personalities like Colonel Sanders (KFC), Steve Jobs, Elon Musk, and Jack Ma, all of whom faced multiple rejections before they succeeded. Gab emphasizes that rejection is part of the journey, and those who have the resilience to continue despite setbacks will eventually succeed.Gab also encourages those starting their career later in life, or shifting careers, to not let age or experience gaps hold them back. He mentions that digital marketing is a field with constantly evolving opportunities, and that it’s not about when you start, but about your ability to adapt and learn. He gives kudos to people who, despite being older or coming from completely different careers, are diving into digital marketing and SEO and actively studying through various courses and implementing what they’ve learned.27:01 - 29:37Gab: Talks about the significant role that mentorship and being part of a community can play in advancing one's career. He mentions the SEO community specifically, noting that by joining a community, individuals can gain access to valuable learning resources, courses, and insights. Gab shares how the community provides constant learning opportunities, which is critical to staying up-to-date in the fast-moving SEO industry. He points out that there are always new things to teach, which helps keep the community fresh and evolving.He also gives practical advice for finding mentors, suggesting people search for SEO tutorials, courses, and strategies on platforms like Facebook and other social media. He recommends following experienced professionals who have been in the industry long enough to understand its complexities.Gelo: Builds on this idea, encouraging listeners to filter the information they receive and apply what works for them. He acknowledges that the information shared in these communities can be overwhelming, but that’s where the true value lies—being able to test, adapt, and incorporate what resonates with your approach. Gelo mentions his own communities, such as SEO Tutorial Philippines, SEO Workout, and Local SEO, where different types of knowledge are shared, and people come together to help each other grow.29:39 - 30:23Gelo: Closes by reminding listeners about the importance of practice and perseverance. He relates the story of how he started his SEO journey when he was only 13 years old and how, despite being in a different industry initially, his drive to learn and improve helped him transition. Gelo advises that no matter what your age or background is, determination is key. You need to be willing to push through challenges and continue learning, even when things seem tough.Both speakers end the episode with a final message of encouragement, underscoring that age and experience are not barriers to success in digital marketing. They remind listeners that success is not about the age you start, but about the effort and willingness to keep learning and growing.

Happy 2025 everyone!Freelancing offers freedom and flexibility, but it can also come with unexpected challenges—especially when business promises start to fall apart. In this episode, Gab and Gelo discuss critical lessons learned from real freelancing experiences of our letter sender, including how to establish clear expectations, the importance of written agreements, and the need to set boundaries with clients and partners.From defining the scope of work upfront to knowing when to say no, this conversation provides practical advice that can help you avoid common pitfalls and protect your time and energy. If you want to learn how to navigate freelancing with more confidence and fewer surprises, this episode is for you.Transcript Summary:00:00 - 00:50Gab: The episode opens with Coach Gab welcoming listeners to a new episode of SEO Kwentuhan, mentioning a special story from one of their listeners.Gab: Introduces the episode as a special feature and mentions that Coach Gelo will be joining him for this story.Gelo: Explains that this episode is the first in a series called SEO Freelancers Story. It’s a collection of real-life experiences shared by freelancers, and this specific story is from a listener who encountered challenges in the freelancing world. Gelo teases that the full details are available on their website and Facebook page.Gab: Further explains that they’ll be discussing the story in a summarized format.01:00 - 03:08Gelo: Reads out a brief email from a listener, summarizing their freelancing journey. The listener shares their experience as a team leader (TL) in a community of 28,000 members. They were encouraged by a co-TL, "SEO Expert Girl," to dive into SEO. This led them to leave the community to join her in building her agency, with promises of a 25,000 monthly salary, revenue share, and SEO training.Gelo: Continues reading, detailing how things quickly turned toxic. Despite the promise of a salary and training, the listener’s new boss demanded long hours, sometimes from Monday to Sunday, without pay. The boss earned a significant amount (200,000 in sales) but only provided an 8,000 payout. There was also pressure to meet an unrealistic 500,000 sales quota for salary, which was unclear from the beginning.Gelo: The listener shares more about the toxic work environment, where the SEO Expert Girl treated the team poorly, demanding meetings that lasted 4-6 hours and even calling out team members for minor things like being sick or traveling to support her. The listener eventually resigned, and the SEO Expert Girl spread negativity, blaming them for the struggles of the business. Despite the hardship, the listener feels they’ve learned from the experience and moved on.03:08 - 04:44Gab: Reacts to the story, expressing empathy for the listener’s experience. He reflects on how such situations can happen in freelancing, especially when someone is too trusting of a business partner without knowing the full scope of the arrangement.Gelo: Asks Gab what lessons can be drawn from the listener’s experience. Gab answers, emphasizing the importance of thoroughly vetting potential business partners before committing to a partnership, even if they appear trustworthy at first.Gab: Continues, stating that while it’s easier to trust someone you know (like his wife, for example), in freelancing and business partnerships, it's crucial to understand the person’s background and intentions. He stresses that business partnerships should always start with clear discussions and agreements.04:44 - 06:43Gab: Advises that one should have several meetings and clearly outline the responsibilities and returns expected in any business partnership. He reflects on his own experiences with agency partnerships, where clear contracts and regular meetings were essential to ensure everyone understood their roles and obligations.Gab: Discusses the importance of formal agreements, sharing that his experience with partnerships has always been with clear written contracts that help define roles and expectations. He mentions how he and his business partners have always worked together to ensure the partnership’s success.Gab: Concludes the section by underscoring that clear, written contracts are essential in freelancing and business relationships, to avoid misunderstandings and to ensure that everyone is on the same page regarding deliverables and expectations.06:43 - 07:38Gelo: Emphasizes the need to understand the terms of an agreement before moving forward. He shares that even if you know the person, it’s important to protect your interests with formal contracts to prevent future issues.Gab: Reiterates that while it’s great to feel like you know someone well, it’s still crucial to make sure that everything is clearly outlined and agreed upon before committing to anything significant.Gelo: Reflects on how easy it is to get caught up in the excitement of a new partnership, especially when the person seems trustworthy, but he warns that not every partnership, even with close contacts, turns out to be as expected. He stresses the importance of being cautious and learning from past experiences.07:38 - 08:40Gab: Agrees, highlighting the importance of self-learning and protecting oneself in the business world.Gelo: Then brings up the importance of having written agreements, stressing that verbal agreements can often be unreliable, as demonstrated by the listener’s story.Gab: Concurs, stating that many freelancers forget the importance of formalizing agreements. He suggests that they might rush into things without proper contracts because of trust or excitement but that it’s always better to take the time to protect one’s business and personal interests.Gab: Further discusses how, in the listener’s case, the lack of a formal contract left them vulnerable. He emphasizes that even if the people involved seem like friends or trustworthy, the lack of clear documentation can cause major problems down the road.08:41 - 10:01Gelo: Agrees, and mentions that, as freelancers, they sometimes find themselves in situations where an informal agreement or handshake deal turns into a problematic situation because of unclear expectations. He shares his own experiences with business relationships and emphasizes the need for documentation and legal protection.Gab: Concludes by noting that contracts, such as service contracts, are crucial to ensure that both parties are protected, especially in scenarios where deliverables and expectations are involved. He talks about how such agreements help define the scope of work, set deadlines, and provide clear boundaries to avoid misunderstandings.Gab: Gives a reminder of the importance of having agreements in place to protect freelancers from situations like the one shared in the story. Without contracts, it's easy to encounter problems that can be avoided with proper documentation.10:01 - 10:32Gab: Talks about the importance of having a clear and formal agreement (a contract), emphasizing that this should be in "black and white" to avoid misunderstandings. He explains that having a contract is critical for legal clarity.Gelo: Agrees, stressing that a contract must be in black and white to ensure transparency and clarity in business dealings.Gelo: Shares that in a partnership, there should be clear terms and expectations. He mentions that the project didn’t have any clear percentage breakdown or formal agreement. He adds that while there was talk about a digital product and expertise, things weren't fully settled.10:33 - 12:28Gab: Further explains that the arrangement seemed to be about a fixed monthly income, plus commission. He mentions that it could have been more clear, especially for something related to digital products.Gelo: Reflects on how the situation became unclear and discusses how important it is to have clear contracts to manage expectations, particularly when the team or leadership is involved in setting goals and tasks.Gab: Shares from his experience, stating that one of the most important things to do in the initial meeting is to define the scope of work. This sets clear expectations for the team or client so that unrealistic demands don’t emerge later on. He mentions the importance of setting boundaries early in the process.Gab: Continues, emphasizing the need to clarify the hours of work and the tasks expected in the scope of work. He stresses that setting these expectations early can avoid confusion later, especially when it comes to bigger projects or clients with significant demands.Gab: He talks about how understanding the scope of work for different types of tasks is crucial. Sometimes, clients may not fully understand what’s required, especially when it involves a larger team or a more complex project, like SEO for big brands.12:28 - 14:31Gab: Again underscores the need to clarify the scope of work. He mentions that, without clear communication, clients may not understand the cost or the workload involved in tasks, leading to confusion or dissatisfaction.Gab: Reminds that a formal agreement should set these boundaries, particularly in the early stages of collaboration.Gelo: Provides an example of a problematic situation where a team leader (referred to as "Sender") set unrealistic expectations for the team. Gelo explains that at first, everything seemed fine, but later the demands became excessive. He mentions long working hours, including weekends, with no additional compensation.Gelo: He continues the story, explaining that despite a huge sale (worth 200,000 pesos), Sender still demanded more work from the team. Gelo describes how the team leader's expectations became unreasonable, with long meetings on Sundays that were not even properly compensated.Gelo: Emphasizes that the demands became overwhelming, especially with 4 to 6-hour meetings that seemed more like brainstorming sessions. He points out how difficult it was to balance these work expectations with personal time.14:40 - 16:21Gelo: Further discusses the increasing pressure and how Sender’s expectations escalated despite no increase in pay or reward. He highlights the importance of setting boundaries and not being forced to give in to unrealistic demands.Gab: Discusses his own experiences with similar situations, sharing that when he started in SEO, he too would often work weekends despite receiving low pay. He mentions that learning the process was important, but that over time, this pattern became unsustainable.Gab: Explains that when he began in SEO, he had a similar experience of working long hours and learning by doing. He recognizes that Sender’s situation mirrors his own early career struggles.Gelo: Reflects on the situation and shares how this became a learning experience. Sender, despite the challenging work environment, eventually came to understand the realities of SEO. Gelo suggests that this kind of learning can be valuable, especially in professional growth.16:22 - 17:27Gab: Shares his advice on how to set boundaries with a demanding manager or team leader. He talks about the importance of clearly communicating availability and expectations. He gives an example from his own work, where he set strict availability hours with clients, which helped maintain a work-life balance.Gab: He further advises setting clear expectations about the hours you are available, especially when it comes to weekends or family time. Gab stresses that clear communication helps avoid misunderstandings about work hours and personal time.18:26 - 19:47Gelo: Talks about how managing client expectations is key to maintaining healthy relationships. He emphasizes that boundaries must be set, especially when it comes to meetings and deliverables, and that you must protect your personal time while balancing work commitments.Gelo: Wraps up the discussion on work-life balance by highlighting how managing boundaries and expectations can prevent work from overwhelming personal life. He reflects on how Sundays, especially, should be preserved as family time.19:47 - 20:28Gab: Discusses the challenges and lessons learned from a negative experience related to learning SEO. Gab reflects on how this person, whom they are advising, has been trying to upskill through social media and SEO. Gab highlights that this individual should seek a mentor to guide them properly, as many people tend to make mistakes when they don't have proper mentorship. The advice includes taking the time to understand SEO properly and not rush into it without proper guidance.Gab: Continues to discuss how this person, who was involved in a partnership, should move forward after experiencing a setback. Gab advises that they should move on from the partnership, as it seems to be not working well. The key suggestion is that the individual should focus on growth and improvement, even after a bad partnership.20:28 - 21:36Gelo: Appreciates the individual’s realization that, despite the pain, they need to let go of the things that are holding them back. Gelo shares the personal insight of their own coach, who advised them to "let go of everything that is holding me back." Gelo points out that the person seems to be maturing by focusing on what they can control instead of blaming others. Gelo emphasizes the importance of emotional resilience, letting go of hatred, and recognizing that not everything works out as planned.Gelo: Further discusses how the person in question should focus on what they can control rather than worrying about the behaviors or actions of others, especially those involved in their partnership. They acknowledge that things did not work out with this particular person and that it's important to move on from toxic relationships.21:36 - 22:11Gelo: Praises the person for courageously sharing their experience and reaching out for advice. They recognize that this situation is unfortunately common in the industry and that shedding light on it helps others learn from such experiences. Gelo also stresses that the intent is not to gossip, but rather to inform and raise awareness about such challenges in the SEO community.Gab: Shifts focus to those who are just starting to learn SEO. They acknowledge that many beginners face similar struggles and don't always know what the right steps are. This makes them vulnerable to potentially misleading advice or unproductive practices. Gab stresses the importance of awareness for newcomers and advises them to be cautious and ensure they are learning from reliable sources.22:11 - 23:57Gab: Shares their observations on SEO interns working for free in exchange for learning opportunities. They mention that while this can be a win-win situation if the intern is genuinely learning, there’s a potential danger when the situation becomes exploitative. Gab mentions that working for long hours, such as 4-6 hours on weekends, without a clear contract or understanding of compensation is not sustainable. They caution against putting oneself in a position where the workload becomes unhealthy and disproportionately benefits the employer.Gelo: Discusses the ethics of paid vs. unpaid internships. They reflect on how some companies offer unpaid internships with the promise of training, while others claim to pay interns. Gelo emphasizes the importance of understanding the logic behind internships and whether or not it is truly a valuable opportunity. There’s an open question on whether internships should be compensated or if they are only valuable for the experience.24:04 - 25:07Gab: Brings up a comparison to nursing internships, where hospitals typically do not pay interns but offer them training in exchange for work. Gab notes that this model is common in industries like healthcare but acknowledges that not all industries operate the same way. The discussion veers into whether or not this model is applicable to SEO internships, as it is not always clear-cut.Gelo: Encourages listeners to share their own SEO experiences and internship stories to help create a more transparent and supportive community. They stress the importance of sharing knowledge and lessons learned to help others avoid the same mistakes. Gelo mentions that they would be happy to read and discuss listeners' stories in future episodes.25:08 - 26:24Gab: Promotes their SEO technical course and upcoming discounts, encouraging listeners to join their course by the end of the year. They also mention their SEO-related merchandise, highlighting a special sale offer with free shipping. Gab explains that the products available for sale feature various designs that can be useful for conferences and meetings.Gab: Explains that part of the proceeds from the sale of their merchandise will go towards charity. They share that 50% of the profits from the sales made between December and January will be donated to a charity event. Gab encourages listeners to support their efforts in helping others while also gaining useful SEO knowledge and products.Gelo: Thanks listeners for their support and encourages them to continue engaging with the content. They close the episode by expressing hope that the SEO stories shared will help others navigate the industry better. The episode ends with a final shout-out to listeners, urging them to send in their experiences and to stay tuned for the next episode.

Ever feel like you're chasing your tail trying to get backlinks for your website? In this episode of SEO Kwentuhan, we sit down with Ms. Kris Escaño of Link Forge Digital, a seasoned link builder who's been there and done that. We'll cut through the noise and explore simple, effective ways to build high-quality backlinks.Ms. Kris reveals simple yet effective strategies for acquiring high-quality backlinks. Gain insider tips for successful link building, regardless of your experience level. Discover how to leverage partnerships and influencer marketing to gain valuable links. We'll also discuss the truth about Black Hat techniques and the importance of avoiding them. Finally, we explore the exciting trends shaping the future of link building in 2025.Ready to improve your website's search engine visibility? Listen to the full episode now!We also have exciting news for the SEO Kwentuhan Community – Ms. Kris is set to launch a sale with an incredible 60% discount!Advanced course: Originally priced at $249, now just $99.Beginner course: Originally $149, now only $65.Introducing "The Link Building Blueprint Course," which offers a comprehensive step-by-step guide on becoming a skilled link builder. You’ll learn all the essential processes, including how to integrate AI. This course will empower you to confidently manage your first campaign and excel in link building independently.Pre-sale: The Link Building course will be available starting January 5, 2025.Visit - https://linkforgedigital.com/ which primarily serves SAAS, Tech, and Affiliate Sites, but also extends its services to E-commerce and Home Improvement sectors.To avail services, send an email to [email protected] or [email protected] inquiries about their courses, send an email to [email protected] Facebook: Kris EscanoVisit our websites and join our communities:https://seoworkout.com/https://theseodad.org/Transcript Summary00:00 - 01:16Gab: Hello and welcome to a new episode of SEO Kwentuhan, where we'll be discussing the lighter side of SEO. We have a special guest speaker today, Coach Gelo.Gelo: Yes, and the topic our guest speaker has chosen is excellent. It's none other than Ms. Kris Escano. Can you introduce her, sir?Gab: Ms. Kris and I have crossed paths at various conferences, but I believe you were the first to invite her to speak. She organized a conference in Baguio, I think it was the first-ever SEO conference held there.Gab: That's where I got to know her better and learned about her expertise. Today's topic is perfectly timed: 'Link Building Simplified: How to Generate Quality Backlinks.' Welcome to the show, Ms. Kris!Kris: Hi, thank you so much for having me. I'm excited.01:17 - 03:48Kris: Okay, sure. Hi everyone, I'm Kris. I'm a link builder specializing in off-page SEO, though I also work with on-page and technical SEO. Currently, I'm working for Hunter.io, and I also run a small link-building agency that we're expanding into a full-service digital PR agency. How did I get started in SEO? Well, way back in 2016, I was taking on writing gigs, and I didn't even realize I was doing SEO. My clients would ask me to write articles with specific keywords, and then they'd ask me to reach out to website owners via email to request links to our articles or to publish our articles on their sites. It took me about two years to realize that this was actually SEO.Kris: After that, I started learning SEO part-time, working on affiliate sites. During the pandemic, when we couldn't go out much, I left my engineering job and transitioned to full-time SEO. I continued working at Hunter.io, where I learned a lot. Two years ago, I started outsourcing work, which eventually grew into my agency. Now, I create courses, speak at universities and conferences like WordCamp (part of WordPress), and hopefully, I'll be speaking at more SEO conferences in the future. Actually, I'll be speaking at a conference in Chiang Mai, Thailand, next November.Gab: Oh, congratulations! You have a lot of speaking gigs. By the way, what type of engineering did you do? Civil engineering?Gelo: Civil engineering? Nice.Gab: That's interesting. I find it quite fascinating, Ms. Kris.03:49 - 05:58Gelo: Speaking of Hunter.io, we actually had a conversation about that sometime ago. I think it was with Antonio, wasn't it?Kris: Yes, I believe it was. I think it was for Canva, right?Gelo: Indeed. I was the one who connected with Antonio. It was a bit funny, actually. Link builders connecting.Gab: We link builders always seem to interact, even if it's just through email.Kris: We are actually quite receptive to these types of requests, especially from Canva. They often provide us with good case studies that we can use. Antonio is in charge of that now, as he focuses more on link building, while I concentrate on affiliate and review work.Gab: The link builders at Hunter.io are truly skilled.Kris: The link-building team is actually quite small. For the past two years, it's been just Antonio and me. We have smaller teams for repetitive tasks like prospecting and contact look-up, but for actual link building, it's just the two of us. Antonio is transitioning to affiliate and marketing, and I'm also transitioning in January. So, we've recently hired a new link builder for Hunter.Gelo: Nice, expanding the in-house team. Anyway, thank you, Ms. Kris.Gab: Your journey is truly inspiring. I didn't realize that what I was doing was SEO when I first started either.Gelo: It turns out it was SEO all along.Gab: It's amazing how we often stumble upon our passions and find ourselves pursuing them, even without initially realizing it. We just focus on the tasks at hand.05:58 - 07:54Gab: Going back to our topic, Ms. Kris, are there still easy ways to acquire backlinks, or does it always require creative approaches?Kris: There are still some easier ways, depending on the type of backlinks you're looking for. At Hunter.io, we often encounter unlinked mentions. Many articles mention Hunter.io, but they don't include a link. There are still some easier ways, depending on the type of backlinks you're looking for. At Hunter.io, we often encounter unlinked mentions. Many articles mention Hunter.io, but they don't include a link. In these cases, I simply reach out to the website and request that they include a link to the relevant Hunter.io page. Of course, we reciprocate by linking to their site or offering them free credits. Another easy way is to build strong partnerships. If you need a backlink, simply reach out to your partners, and they're usually happy to provide one. It's a simple exchange. Other strategies require more time and effort, such as extensive outreach and prospecting.Gelo: Outreach and prospecting can be quite time-consuming.Gab: That's what I wanted to ask. If someone is new to the industry, like you were, are there any quick wins for them? Because outreach is primarily about building connections and networking. But what if someone is just starting out, maybe as a freelancer or a link builder for a company? Do you have any tips for them?Gelo: Yes, what advice would you give to someone new to the field who wants to transition into freelancing or link building for a specific company?08:00 - 10:18Kris: Start with LinkedIn. Make sure your profile is well-optimized, showcasing your expertise. LinkedIn is a valuable resource for link building, but be aware of scammers and fake profiles. Ensure your profile is authentic and includes all the necessary details. Look at how industry leaders present themselves on LinkedIn and try to emulate their approach. Be as detailed as possible. For example, if I were searching for Canva employees, I would go to the Canva website and identify the most relevant individuals to contact regarding link building, such as those involved in outreach or SEO partnerships. When they receive your message, they'll be more likely to connect with you if your profile is well-presented. Once you've established connections, you can start building partnerships or even initiate simple link exchanges.Kris: Remember to reciprocate any link exchanges. Many people fail to reciprocate, damaging their reputation. From the very beginning, establish yourself as a reliable partner within the industry to build trust. Once you have a strong reputation, future collaborations will be easier to secure. Whenever possible, use a business email address. Regular email addresses can be flagged as spam, and they don't convey the same level of trust. If you have a company email, use it. Also, join relevant Slack groups. This is one of the fastest ways to get backlinks. These groups often include representatives from companies that are actively looking for backlinks.Kris: Sometimes, if you connect with the right people in these groups, you can secure backlinks within minutes. I encourage my beginner link builders to join these groups and build their profiles within these communities.10:30 - 14:10Gab: It seems like personal branding is more prevalent these days. Previously, the suggestion for link builders was to create a persona for their business, almost like a fake persona. Is that strategy still effective?Kris: It still works, but it depends on the niche. For affiliates, it's still common because they don't always own the website. They create a persona, and it works as long as they build a complete profile for that person, including LinkedIn, social media, email, and photos that represent the persona. Avoid using just one photo; use multiple images. You can often purchase stock photos for this purpose. This method generally works well, unless the person is trying to be everything to everyone, which is rare.Kris: You can often buy stock photos for those, and it is still working unless there is a certain person who tries to be everything to everyone, but it's rare.Gab: I often see you posting on Facebook when you're looking for links. I'm curious about the metrics you consider to determine if a backlink is valuable.Kris: First, I evaluate the website itself. Do they offer services or products? This indicates a legitimate website. If it's just a blog, I check the persona behind the blog. Is it a real person, or is it a fabricated persona? Is it a link farm? I also use Ahrefs to check the ratio of backlinks to referring domains. Ideally, the number of backlinks should be around 10% of the referring domains. If it's 50/50 or higher, it's likely a link farm.Kris: I also check organic traffic, not just the overall volume, but also the traffic sources. If I'm targeting US traffic, at least 50% of their traffic should originate from the US. I also analyze traffic trends. Is traffic increasing, decreasing, or fluctuating? I pay close attention to upward trends. If there are dips, I investigate further. If Google is responsible for the dip, I might still consider the website if they are showing signs of recovery.Kris: I also examine their articles. I prefer sites with evergreen content, ideally around 2000 words, but 1000-word articles are acceptable depending on the topic. I also check their topic focus. Do they cover a wide range of topics, or do they focus on a specific niche?14:13 - 17:36Kris: If the website covers a wide range of topics, I tend to avoid it because it's unlikely to be relevant to my needs. After checking these initial criteria, I analyze the topic. I use Google to search for my target keyword and see if it's mentioned on the website or if related keywords are used. If the keyword is mentioned, I check the page traffic, which is crucial these days for quality links. I typically aim for at least 10 page views, but this also depends on the publishing date. If an article was published a year ago and has no traffic, it's likely not a valuable site for me, so I skip it. This evaluation process is quite meticulous, but it's necessary if you're seeking high-quality backlinks.Kris: If you really want a quality link, it requires careful analysis.Kris: Meticulous analysis.Gelo: That's a lot of valuable information. I particularly found the ratio of backlinks to referring domains insightful. For example, if a website has 500,000 backlinks but only 10,000 referring domains, it suggests an anomaly. They might have acquired many links through methods like site-wide links on web design company websites.Gelo: There might be some irregularities.Gab: That's a valid concern.Gab:That could happen in situations like website design companies that include links on every page.Gelo: That's exactly what might be happening. Ms. Kris mentioned many important points. However, I noticed that you don't seem to focus on Domain Rating (DR) or Domain Authority (DA), which are often emphasized in Google's own guidelines. Could you explain why you don't prioritize these metrics, Ms. Kris?Kris: I do check them, but for me, DR is a vanity metric. Traffic is more important.Kris: You can easily inflate your DR by acquiring many backlinks, even if those websites have no traffic. DR is not a top priority for me. I'd rather focus on websites with good growth and relevant traffic, even if their DR is only 30. The focus should be on relevance, not necessarily the DR or DA. Many new website owners prioritize DR and DA when evaluating backlinks.Kris: Relevance is more important than DR or DA. Many new website owners prioritize DR and DA when evaluating backlinks.Gelo: That makes sense. I have a client whose website has a DR of 0 or 6. I've been hesitant to acquire links for them because they primarily focus on local SEO in Australia. I've been focusing on foundational links. Your explanation clarifies why I haven't been as concerned about DR and DA. It seems to be less relevant in their case.17:36 - 18:52Kris: Some niches are very challenging to acquire links for. For example, websites selling things like Facebook likes, YouTube followers, etc. Those are difficult. Even I hesitate to link to those websites.Kris: Crypto is also a challenging niche. It's difficult to acquire links because of the nature of the traffic. Canadian traffic also presents unique challenges. It's not just about the niche itself, but also the origin of the traffic. Niches like home improvement and SaaS are generally easier, especially for experienced link builders. However, for beginners, it can be challenging to acquire links in the SaaS space because they need to establish the reputation of the company they're representing.Kris: According to those who are just starting out, it's difficult to acquire links in the SaaS space because you have to establish the reputation of the company that you're representing.18:54 - 21:41Gab: Since we've discussed the challenges, what do you consider to be the biggest challenge in the link-building process?Kris: The most challenging aspect is negotiation. It's constantly evolving and unpredictable. For example, a colleague exchange might be initially agreed upon, but then suddenly canceled later. Sometimes, we agree on all terms for a guest post, and then they change their direction at the last minute.Kris: They decide not to publish it. We've had instances where we provided links, but they never replied or returned the links.Kris: So, the negotiation and securing the actual live links are the most challenging aspects.Kris: We've never encountered that issue with paid links. With paid links, the link is usually provided before payment. We either receive the link before making the payment or we pay upfront and then they publish the link. For paid links, it's crucial to choose reputable sources. Avoid any shady or suspicious websites.Kris: Avoid any shady or suspicious websites.Gab: Okay, regarding the concerns raised about Black Hat techniques, are they still relevant in link building?Kris: I think they still exist, but they are very risky. I strongly advise against using Black Hat techniques, especially if you're working in-house or trying to build a strong reputation.Kris: If you’re trying to build a reputation. Black Hat techniques might work for a short time, but they're not sustainable. If Google detects them, your website could be penalized.Gab: That's true. Speaking of which, Google recently released a link spam update in December. Many people involved in Black Hat link building were likely impacted.Kris: Yes, that's correct. Usually, when their sites are penalized, they simply redirect to a new website. It's difficult to recover from a Google penalty.Gab: You're right. But if you redirect to a new domain, does the negative impact from the previous website carry over? That's a whole other topic, I'm sure. But what's your opinion on this, Ms. Kris?21:42 - 24:58Kris: I haven't personally experienced that. However, I've seen this happen in industries like casinos, crypto, and gambling, and cannabis. In those industries, they can easily create new websites. They're primarily concerned with conversions, not necessarily long-term metrics. So, they're okay with creating new websites every two months or even every month.Gab: Different domains or websites.Kris: Because their primary focus is on conversions, not just metrics. They can generate significant income within a month after redirecting, even before Google detects the new site. So, I think it's a viable strategy for those specific industries.Gab: Sometimes, they can generate significant income within a month after redirecting, even before Google detects the new site. So, I think it's a worthwhile strategy for those types of websites.Kris: Yes, that's true.Gab: Alright. I know you're excellent at building partnerships. How do you leverage partnerships with influencers or thought leaders to acquire quality links? Do you gain partnerships or backlinks through your speaking engagements?Kris: Yes, partnerships, links, and clients.Kris: When it comes to partnerships with influencers, it's more about mentions. For example, Julian Gold, a thought leader in link building, has YouTube episodes where he specifically mentions Hunter. These YouTube episodes are often accompanied by articles on his website that also mention and link to Hunter multiple times. This is one way we acquire links for free.Kris: He is one of the thought leaders in link building. He has YouTube episodes where he specifically mentions Hunter. These YouTube episodes are often accompanied by articles on his website that also mention and link to Hunter multiple times. This is one way we acquire links for free. We also utilize influencers as affiliate partners. If they are actively blogging and reporting on their findings, we can make them affiliates. So, if they mention Hunter with their affiliate link in their reports, it's a win-win situation. They earn commissions for each sign-up through their link, and Hunter receives a link from their articles. We don't pay for these links, but we still gain publicity.Kris: They mention Hunter with a link to their affiliate program in their reports. So, it's a win-win situation. They earn commissions for whoever signs up using their link, and also Hunter gets the link from those articles. We don't pay for these links, but in a way, we still gain publicity.Kris: And when it comes to thought leaders, we simply give them credit and shout them out on our social media pages. This also benefits us, not necessarily in terms of direct backlinks from their social media pages, but in terms of conversions. It helps increase our visibility.Kris) We simply give them credit and shout them out on our social media pages. This also benefits us, not necessarily in terms of direct backlinks from their social media pages, but in terms of conversions. It helps increase our visibility.Gab: I believe that building strong partnerships is one of the most crucial skills for any link builder. These partnerships go beyond just acquiring links. They can lead to valuable client relationships. Speaking of Julian Gold, he's one of the SEO experts I follow closely. He's always introducing new strategies, particularly those involving AI. He previously focused heavily on link building.24:58 - 29:42Gab: ...He's always introducing new strategies, particularly those involving AI. He previously focused heavily on link building. So, it's true. Building genuine partnerships is essential. I first met you through a link-building connection. You introduced me to someone you were mentoring in SEO. That's the kind of partnership we need to cultivate within the industry. It's not just about acquiring links; it's about fostering genuine connections.Gelo: Absolutely. Once you establish these partnerships and networks, it creates a valuable ecosystem. When you need something from a specific person, you know you can reach out to them. They're already aware of your work and are more likely to assist you. As Ms. Kris mentioned earlier, building a strong LinkedIn profile is crucial. This serves as your professional social media presence. Attend seminars and conferences to network and build relationships. These events provide opportunities to connect with potential partners. You can easily ask for their contact information or request a link exchange. LinkedIn is a valuable tool for this purpose.Gelo:...This serves as your professional social media presence. Attend seminars and conferences to network and build relationships. These events provide opportunities to connect with potential partners. You can easily ask for their contact information or request a link exchange. LinkedIn is a valuable tool for this purpose. I'm still learning a lot about this, so I appreciate Ms. Kris sharing her insights. Thank you, Ms. Kris."Gab: I agree. Building strong partnerships is crucial. That's how I met you. You were involved in an SEO training program, and you introduced me to you at that time. That's the kind of partnership we need to cultivate within the industry. It's not just about acquiring links; it's about building genuine connections within our industry.Gab:...That's the kind of partnership we need to cultivate within the industry. It's not just about acquiring links; it's about building genuine connections within our industry. Speaking of which, do you have any tips for building long-term relationships? Not just with website owners, but with people in the industry?Kris: Absolutely. The first thing I always emphasize to my team is reliability. Don't just focus on acquiring links; reciprocate the favor. If you promise something, deliver on it. Don't request links and then fail to reciprocate. I personally treat most people on Facebook as connections, but I'm more selective on Instagram. Many people message me on Facebook, and if their message is genuine, I usually reply and try to build a connection. I'm happy to assist them if I can. But I expect them to reciprocate. Another important tip is to avoid overpromising. Don't promise a link immediately if you can't deliver on that timeline. It's better to provide a realistic timeframe, such as four business days. If you can deliver the link sooner, it builds trust. If you encounter delays, explain the situation to your partner.Kris: It’s more open. I have many partners on Facebook. They frequently message me, and I usually reply. If their request is reasonable, I'm happy to assist them. But I always expect them to reciprocate. Another tip is to avoid overpromising. Don't promise a link immediately if you can't deliver on that timeline. It's better to provide a realistic timeframe, such as four business days. If you can deliver the link sooner, it builds trust. If you encounter delays, explain the situation to your partner."Kris: Just give them a realistic timeframe. Instead of saying the link will be live today, give them four business days. This builds trust. If you deliver the link sooner than expected, it further strengthens the relationship. Another tip is to focus on building the Filipino community. There are many talented Filipino link builders. We just need more opportunities. If you receive messages from fellow Filipinos, prioritize them. If you want to build strong relationships, join communities like Coach Angel's community and SEO tutorials. You'll encounter many link builders, both seasoned professionals and beginners. Join relevant Slack groups, optimize your LinkedIn profile, and post on LinkedIn or your preferred platform. We're starting to utilize social media more, but LinkedIn remains the most effective platform. Another key aspect is to diversify your outreach methods. Don't rely solely on email outreach. Explore other avenues for connecting with potential partners. I find Facebook to be more personal. You can get to know people better on Facebook. LinkedIn is also a good option, but email can often feel like cold outreach.Kris: Explore other avenues for connecting with potential partners. I find Facebook to be more personal. You can get to know people better on Facebook. LinkedIn is also a good option, but email can often feel like cold outreach. That's my perspective.Gelo: I agree. Email can sometimes land in spam folders. I learned this the hard way. If you haven't established a rapport with someone, avoid using email immediately. I had an instance where I was penalized by Google.29:42 - 30:32Gelo: Shares an experience where he sent 300 emails to agencies for an A/B test. This resulted in his email being flagged by Google as spam. He mentions that automation tools can help overcome challenges with emails landing in the spam folder.Gelo: Continues, emphasizing the importance of A/B testing subject lines. He acknowledges that his approach was not ideal and resulted in a Google penalty. He mentions using automation tools for follow-up emails to improve outreach effectiveness.Kris: 300 is a lot.Gelo: Yes, it was a large volume. I didn't diversify the subject lines enough. It was a hit-or-miss approach, which ultimately triggered the Google penalty. I was using Gmail, so it's likely that contributed to the issue. Anyway, yes, sir, Gab.30:33 - 33:34Gab: Ms. Kris, what are the emerging trends in link building that we should anticipate in 2025? This is something I'm particularly interested in.Gab: Trends.Kris: First and foremost, the increased use of AI. Many people are apprehensive about AI, fearing job displacement. However, AI will play a significant role in 2025. Many new software and tools are being developed that utilize AI. I recommend embracing AI and mastering its use to enhance your link-building skills. AI can be invaluable for prospecting, identifying link placement opportunities, and crafting effective outreach emails and replies. Explore free tools like ChatGPT, and consider investing in paid AI tools if possible. Learn how to effectively integrate AI into your workflow.Kris: I recommend exploring free tools like ChatGPT and consider investing in paid AI tools if possible. Learn how to effectively integrate AI into your workflow. For example, use AI to generate email copy, reply to messages, and identify link placement opportunities. Another trend is a shift away from heavy reliance on email outreach. Email outreach is becoming increasingly congested. Many people are now turning to LinkedIn for outreach. I believe LinkedIn will become even more prominent in the coming year.Kris: Digital PR will also be a game-changer. It has gained popularity in the past and is now experiencing a resurgence. Many companies, even large ones, are shifting towards digital PR for link building. Another niche to explore is e-commerce.Gab: Hey, that's a lot of valuable insights.Gab: Link building for 2025. For our listeners who are new to link building, what are your tips for making it less intimidating? I believe it's easier to start with link building as your initial SEO task, but I think it depends on individual skills. What's your perspective on the best approach for beginners to make link building less daunting?Gab: Less intimidating.33:35 - 35:57Kris: One way to make link building less intimidating is to gain a foundational understanding of SEO. You don't need to become an expert, but familiarize yourself with on-page SEO and technical SEO. Learn the basic terminology and how these concepts work. You don't need prior experience in these areas if your primary focus is link building.Kris: ...Just learn the basic terminology and how these concepts work. You don't need prior experience in these areas if your primary focus is link building. And when it comes to link building itself, start with the basics. Before diving into advanced or trendy strategies, grasp the fundamentals. Learn how to identify a good website versus a bad one and understand the metrics that Google considers important.Kris: I also recommend internships. Learning through experience is invaluable. Consider an internship or start your own website to practice your skills. When starting as a link builder, don't expect a high salary initially. Look for opportunities with agencies or smaller companies that can provide you with on-the-job training and allow you to experiment with different strategies. You'll be fortunate to find a client who allows you to experiment and make mistakes. Mistakes are inevitable when you're starting out. Don't be too hard on yourself if you make mistakes. It's natural to make errors when you're learning something new. Don't let the pressure to avoid mistakes hinder your progress. Focus on growth and continuous learning. Start with the basics of link building. Begin with prospecting, then move on to identifying the best contacts, crafting effective outreach emails and LinkedIn messages. Take it one step at a time, don't try to do everything at once.35:58 - 40:17Gab: That's excellent advice, especially the part about understanding the fundamentals before diving into link building. I know someone who has been working in link building for five or seven years, but they still don't fully grasp the underlying concepts. They only understood the practical aspects of their role after joining an agency. It's crucial to have a solid foundation in SEO before specializing in link building. It's like trying to drink water without knowing if it's hot or cold. You need to understand the basics first.Gab:...It's crucial to have a solid foundation in SEO before specializing in link building. It's like trying to drink water without knowing if it's hot or cold. You need to understand the basics first. I think it's better to have a general overview of SEO before focusing on a specific area like link building.Gelo: That's a great analogy, Coach Gab. By understanding the basics, you can determine your preferred path, whether it's link building or technical SEO. Having a general overview helps you make informed decisions. And I think one of the best ways to demystify link building for beginners is through courses like yours, Ms. Kris.Kris: For the SEO Kwantohan community, I'm offering a special sale on my course. It will be 60% off! Merry Christmas everyone.37:44 - 41:22Kris: Announces the discounted pricing for her "Link Building Blueprint Course." The advanced course will be $99 (originally $249), and the beginner course will be $65 (originally $149). She explains that the course provides a step-by-step guide to becoming a successful link builder, starting with foundational concepts like on-page and technical SEO and progressing to advanced link-building strategies, including prospecting, contact identification, outreach creation, and AI integration. Kris confidently states that completing the course will equip students to conduct their first outreach campaign and implement their own link-building strategies independently.Kris: Reiterates the comprehensive nature of the course, emphasizing its focus on practical application. She highlights that while many link-building courses offer general information, her course provides specific, actionable steps. She expresses confidence that students who diligently complete the course will be able to independently execute their own link-building campaigns.Kris: Concludes by stating that the course will equip students with the necessary knowledge and skills to conduct their first outreach campaign and implement their own link-building strategies independently.Gab: Recommends Ms. Kris' course to listeners interested in upskilling in link building or considering offering link-building services. He then inquires whether Ms. Kris has any other promotions or would like to mention her agency or website.Kris: Provides details about her agency, LinkForge Digital, which specializes in SaaS, tech, and affiliate sites, with recent expansion into e-commerce and home improvement. Kris: Further emphasizes that the course is currently in the pre-launch phase and will officially launch on January 5th. She encourages interested listeners to take advantage of the upcoming launch and the discounted pricing.Kris: Reiterates the launch date of the course (January 5th) and encourages listeners to take advantage of the opportunity to learn link building effectively.Kris: Okay, thank you.Gab: Thank you.Kris: Thank you so much. Look forward to this podcast. Alright.Gelo: Alright, so be sure to follow us on SEO Kwentuhan for new episodes. We hope this session has provided you with valuable insights on how to approach link building in 2025. Sir Gab?Gab: I'm excited for the upcoming year. We have many exciting topics planned.Gab: We'll be featuring new guests and exploring various SEO topics. Stay tuned for more episodes.Gelo: More content to come. Okay, okay. So, that's it. Bye-bye.Gab: Bye-bye.

Switching careers can feel like exploring uncharted waters, but the beauty of SEO is its accessibility to individuals from diverse backgrounds. In this episode, we will outline essential steps to help you along the way, including acquiring the necessary skills and certifications, as well as networking with professionals in the industry. Additionally, we’ll share inspiring success stories that demonstrate it’s achievable to make this leap—whether you’re pursuing agency roles or freelancing opportunities.Embarking on a career in SEO not only opens doors to a dynamic and ever-evolving field, but also equips you with invaluable skills that are in high demand across industries. As you explore the world of search engine optimization, you'll discover the importance of staying updated with the latest trends, understanding user intent, and leveraging analytics to drive results. Moreover, the SEO community is known for its collaborative spirit, offering numerous online forums, webinars, and workshops where you can connect with like-minded individuals. Embracing this journey may seem daunting at first, but with determination and the right resources, you'll find yourself navigating this exciting new landscape with confidence and enthusiasm.So, what are you waiting for, hit play and get ready to take the first step toward your new career!Learn from these:COURSES ON SALE by Coach Gab!! Techical SEO and SEO Print all available in SEO Workout Page: https://seoworkout.com/technical-seo-course-for-filipinos/learningseo.ioOur episode on How Small Brands Can Compete with Big Brands in SEO: https://open.spotify.com/episode/4ZCeMwYaj4UHfrvtl7MNFy?si=wJ80XFCFTjuuLzzQAcacSgAvailable Merch: SEO Kwentuhan T-Shirts!Join our communities:SEO Workout PHLocal SEO MasterclassSEO Tutorial PhilippinesTranscript Summary00:00 - 03:08Gab: Opens the episode, welcoming listeners to a fresh discussion on the lighter side of SEO, hinting that it will focus on career transitions.Gelo: Introduces the main theme of the episode—career switching into SEO. He explains that this topic is highly relevant to newcomers in SEO and those considering a career change. He mentions that many people new to SEO often enroll in courses, and this episode will delve into those career transition experiences.Gelo: Shares his personal interest in career switching, teasing that both he and Gab have valuable insights and experiences to share. He asks Gab about his own career challenges when transitioning into SEO.Gab: Reflects on his career shift into SEO. Initially, he was focused on web development but had little knowledge of SEO. He describes applying for web development jobs and the challenges he faced in finding a position. He notes that in 2012-2013, job applications were difficult, and he had to travel to Makati to submit his resume in person.Gab: Further explains his first job in web development, working in a computer shop where he learned practical skills in dealing with clients. He mentions that this experience exposed him to both technical and client-facing roles, even though SEO wasn't part of the initial job.Gab: Recalls making the jump to an SEO assistant role without fully understanding SEO. He was introduced to SEO internally within his company, where his team lead, Sir Jake, became his mentor. Gab talks about the limited resources available at the time, with much of the learning coming from Moz blogs and internal training. He mentions that his challenges included learning SEO processes and dealing with little structured support.03:08 - 07:12Gab: Describes how learning SEO within the company was a trial-and-error process. The main resource was Moz, and training was often self-paced, allowing him to learn by reading articles and watching videos. He emphasizes how, despite limited formal training, the real learning came from hands-on application and the guidance from his mentor.Gelo: Switches to share his career transition story, noting that he also went through a career switch. He recounts his earlier informal work experiences, which started in computer shops where he spent time playing games like StarCraft and World of Warcraft. Gelo contrasts this with his formal job experience, mentioning how he eventually worked as a server at Hard Rock Café after college.Gelo: Elaborates on his shift from various service jobs (such as at Hard Rock Café) to a career in SEO. He touches on his time working at a casino and how the pandemic forced him to seek new opportunities. He talks about the challenges of transitioning to SEO without a mentor, focusing on the difficulties of self-learning, finding clients, and gaining experience without a formal portfolio.Gelo: Continues explaining his career switch from casino work to SEO. He highlights the difficulty of starting in SEO without a mentor or clear guidance. He shares how he followed industry figures like Neil Patel and consumed free resources to learn SEO, despite having little experience and no website to showcase his work. Gelo also mentions the struggles of getting clients due to a lack of proven experience in SEO.Gelo: Emphasizes the importance of mentorship in his journey and how it was difficult to apply SEO theories without a mentor. He explains how, as he learned SEO, he found it hard to get clients and build a portfolio. His experience mirrors many newcomers to the industry who struggle without tangible work to show.07:12 - 11:30Gelo: Dives deeper into the practical challenges of learning SEO on his own. He points out that while he had some understanding of digital marketing, SEO itself was a completely different area that required specialized knowledge. He reflects on how hard it was to transition from digital marketing to SEO without a solid foundation in SEO-specific tasks.Gelo: Talks about how difficult it was to land clients without a portfolio. He mentions how he offered his services for free in exchange for the opportunity to build a website. This tactic, though not ideal, helped him gain practical experience and improve his SEO skills, despite the low pay.Gab: Shifts the conversation to key skills needed for success in SEO. He emphasizes the importance of being a fast learner, as SEO requires continuous learning and adaptability. Gab believes that anyone entering SEO should be resourceful and capable of applying what they’ve learned quickly. He stresses that a key part of becoming successful in SEO is being able to solve problems efficiently, which comes with time and practice.Gab: Discusses the different specializations within SEO, highlighting how certain individuals might excel at tasks like email outreach or content creation, while others may thrive in analytical roles using tools like Google Analytics. He emphasizes that there is no single path to success in SEO—having a niche skill can be just as valuable as being a generalist.Gab and Gelo: Talk about how they learned SEO through various resources. Gab explains that learning SEO can take many forms, including reading blogs, taking online courses, and consuming content specific to SEO niches. He mentions how SEO is diverse, and there’s always something new to learn, so staying updated with new resources is essential for growth.Gab: Talks about how his background in programming helped him later in his SEO career. He shares that learning PHP during his college years gave him a technical edge when working with websites, especially in WordPress. He notes that having a technical skillset, like understanding coding, can be highly beneficial for tackling SEO tasks related to site structure and technical optimizations.Gelo: Reflects on the journey of transitioning into SEO. He reinforces that while the path may be challenging, the rewards are worth it for those committed to learning and growing in the field. Both speakers encourage anyone looking to switch to SEO to keep pushing forward, continue learning, and not be afraid to seek help or mentorship.11:30 - 13:49Gelo: Discusses the importance of understanding syntax, specifically mentioning that syntax is needed to work with variables.Gab: Agrees, adding that some frameworks make it easier to work with programming, which improves productivity.Gab: Explains that C++ is still used for more complex software projects, such as calculators and payroll systems, where the focus is on functionality rather than visual design. He mentions that earlier C++ projects were simpler, focusing more on black-and-white code.Gelo: Comments on the challenges of technical SEO and his struggles with it.Gab: States that coding isn't necessarily required for technical SEO, as there are many plugins available today. This reduces the need to code manually. He adds that understanding how to manage hosting and domains is useful.Gelo: Mentions that other IT-related jobs also offer relevant skills.Gab: Emphasizes the importance of curiosity in career growth, especially when transitioning into new fields like SEO. Being curious helps you learn and experiment with new tools and techniques. He also highlights that successful campaigns often require this curiosity to determine what truly works.Gelo: Explains that curiosity drives him to try new things, particularly when working on SEO campaigns, as he wants to see what works and what doesn’t.Gab: Agrees, noting that staying updated with industry knowledge through conferences, blogs, and LinkedIn is essential for growth.Gelo: Adds that character traits like curiosity and the willingness to experiment are key to succeeding in SEO campaigns.Gab: Echoes this sentiment, stressing that thinking outside the box is vital in SEO because websites are integral to business success and SEO strategies need to evolve to meet those needs.14:14 - 17:01Gelo: Discusses the importance of understanding Google’s recommendations, particularly from figures like John Mueller, but stresses that not everything Google says may be entirely accurate.Gab: Confirms that, sometimes, experimenting and thinking outside Google’s standard guidelines can yield better results in SEO, as not all of Google’s advice applies universally.Gelo: Inquires about entry-level opportunities in SEO for newcomers.Gab: Shares that while many entry-level jobs are listed under digital marketing rather than SEO, there are opportunities for those with the right skills. He suggests that students of marketing or related fields might consider these roles as a starting point. He emphasizes the importance of applying to agencies that specialize in SEO, as they often have better training programs.Gab: Talks about his own experience, where he didn’t know much about SEO when he first started but got the opportunity to learn on the job. He suggests that agencies are a good place to learn, as they offer structured training and knowledge sharing.Gab: Discusses the challenges of freelancing for entry-level positions in SEO, such as the need for a strong portfolio and experience. He suggests that starting with an agency might be a more practical approach for those new to the field.Gelo: Agrees that agencies offer structured workflows and better guidance, making them a good choice for beginners.17:39 - 20:34Gelo: Shares an example of a paid internship opportunity that offers hands-on SEO experience, including working with zero prior knowledge. He points out that these internships are rare but valuable.Gab: Acknowledges that these opportunities are rare but beneficial for learning SEO in a practical environment.Gelo: Talks about the competitive nature of the SEO industry, noting how many people are vying for similar positions. Despite the competition, he stresses the importance of continual learning and adapting.Gab: Adds that the key to success in the SEO field is not just about following the textbook but applying the knowledge creatively to see results.Gelo: Stresses that entry-level employees should continue learning, ask questions, and engage in further training to build their expertise. He mentions that while some people may not know everything, hard work and showing initiative will help them succeed.Gab: Suggests that anyone in an entry-level SEO position should continue to ask questions, take courses, and prove their capabilities through their work.Gab: Acknowledges that although entry-level workers might not have all the fundamentals down, many are making strides by taking courses and gaining real-world experience. He also highlights the importance of proving yourself, whether you're working with clients or in a freelance capacity.Gelo: Reinforces that showing initiative and continuous improvement will ensure success, regardless of whether you're working in an agency or as a freelancer.20:34 - 30:46Gab: Reflects on the uncertainty of the results in his current work. He shares that sometimes it's hard to predict the outcome of certain actions, but he keeps trying.Gelo: Affirms that others are not always sure of the results either, but they are still learning and improving.Gab: Talks about the value of taking initiative in projects. He believes that when someone actively seeks out guidance and follows through on it, the outcome is more rewarding. He suggests that sometimes people should not wait for someone to spoon-feed them; instead, they should take ownership.Gelo: Agrees with Gab, pointing out that curiosity and self-motivation are key to success. He mentions that it's rewarding when someone truly learns and grows from following a guide or tutorial.Gab: Reflects on a past career decision. He mentions considering switching back to web development, potentially to offer a service in his business. He also talks about a plan to move to Canada, where learning software development could open more opportunities.Gelo: Encourages him, saying that it’s important to always be open to new learning paths, even if it’s challenging. He talks about how sometimes the tasks can feel overwhelming.Gab: Brings up the idea of career shifts, mentioning someone who switched careers at 75 years old to become an app programmer in Japan. He shares that it's never too late to make a change.Gelo: Laughs, saying that it’s amazing how people can shift careers even in their later years. Gab and Gelo discuss how learning new skills or taking on new projects can feel intimidating but also rewarding.Gab: Talks about his motivation for pursuing different career paths. He mentions that when you pursue something you’re passionate about, it leads to greater fulfillment. He shares how he finds satisfaction in helping others through courses or training, with the ultimate goal of making a positive impact.Gelo: Agrees, explaining that while rewards don’t always come immediately, the journey itself can be fulfilling. He mentions that even without immediate rewards, the growth that comes from career changes or transitions is valuable.Gelo: Discusses delayed gratification, emphasizing that when transitioning into a new career or skill set, it may take time to see the results. He talks about how it can be discouraging at first, but the hard work pays off in the long run.Gab: Shares his personal experience of delayed gratification and how the results from his efforts weren’t immediate but have started to show up over time.Gelo: Points out that not everyone experiences the same timeline for success. Some may see rewards within a year, while others might take several years to notice their achievements. He advises people to be patient during their career transitions.Gab: Talks about how his background in technical SEO has given him an edge in his career. He mentions that while technical skills are essential, soft skills such as handling challenges and problem-solving are equally important in navigating his career.Gelo: Agrees, highlighting that his role involves managing a small team, which has developed his leadership and communication skills. He discusses how soft skills are increasingly becoming crucial as he advances in his career, especially in managing people and teams.Gelo: Shares his thoughts on continuing to learn and improve. He talks about how he now focuses more on managing his team and leveraging his soft skills, but also remains interested in continually learning new technical skills.Gab: Encourages Gelo and others to keep evolving and refining both technical and soft skills, as the balance of the two can create a more successful career path.30:46 - 39:48Gab: Begins by asking about the technical side of SEO and the market demand for it. He mentions the possibility of focusing on the "casino" niche for SEO purposes.Gelo: Acknowledges the possibility of working in the casino niche, but clarifies the focus is primarily on SEO, particularly the marketing side.Gab: Shares that while SEO is important, it isn’t his area of expertise, and he has experience on the marketing side of things.Gelo: Asks about the demand for SEO specialists, emphasizing the differences in demand between countries, especially between first-world nations (like the US, Canada, and Australia) versus the Philippines.Gab: Agrees, noting that SEO is more sought after in developed countries, and shares an experience with a potential client who was seeking help for SEO in addition to social media marketing.Gab: Continues discussing the high demand for SEO, particularly in first-world countries. He mentions a client who was interested in SEO even though their primary focus was on social media.Gelo: Elaborates on the complexity of SEO, explaining that SEO includes many facets like on-page, off-page, and technical SEO. He stresses the importance of both strategy and implementation.Gab: Agrees, emphasizing that SEO demand is still strong, especially with tools available to help automate aspects of SEO, and he projects this demand will only grow due to Google’s continual evolution.Gelo: Reflects on the challenges of finding qualified SEO professionals in the Philippines, particularly those with strong skills in the areas of link-building, technical SEO, and other advanced aspects.Gab: Shares his experience of clients’ dissatisfaction with Filipino SEO professionals, especially regarding the lack of professionalism and inability to meet certain expectations, such as attending meetings on time.Gelo: Discusses the importance of finding the right people to fill SEO roles. He encourages not to worry if one feels inadequate—opportunities will come to those who deserve them.Gab: Concurs, highlighting that many business owners prefer hiring Filipino SEO professionals because of their solid experiences and skill sets. However, he also mentions that sometimes expectations don’t align with actual performance.Gelo: Offers advice on how freelancers can attract clients. He suggests creating a personal website to showcase skills and to make it easy for potential clients to find and contact you.Gab: Agrees, citing an example where an affiliate website he’s seen generated impressive traffic and sales. He emphasizes the potential for success with a properly built website, even for beginners in SEO.Gab: Stresses that the best way to get into SEO is to build your own website, even if it’s an affiliate site. He explains that while working on SEO for your own site, you can learn how to optimize content and generate traffic.Gelo: Agrees and adds that working for an agency is a great way to learn the ropes of SEO in a more structured environment before branching out on your own. He points out that there are many pathways to success in SEO, but the practical route through an agency is a solid choice.Gelo: Suggests using LinkedIn to start your SEO journey. He recommends sharing your struggles and progress with SEO to connect with others in the industry. Building connections with CEOs, heads of marketing, and other stakeholders in SEO can lead to new opportunities.Gab: Adds that networking through LinkedIn can help you get noticed, especially if you are transparent about your learning process and share the challenges you’ve faced. Over time, this will lead to interactions with recruiters and hiring managers looking for fresh talent.Gelo: Advises joining local SEO groups (e.g., SEO Tutorial Philippines, SEO Workout) and sharing your experiences there. Engaging with these communities is a great way to expand your network and make connections that might lead to job opportunities.Gab: Concurs and emphasizes the importance of not staying anonymous in these groups. Being active and visible allows you to stand out, and some SEO agencies might take notice and offer you a position or collaboration.Gelo: Mentions that SEO professionals can find opportunities not just through job boards, but also through networking. He stresses the importance of continuous learning and visibility within the SEO community to discover new opportunities.Gab: Agrees, reiterating that personal growth in SEO comes from actively sharing your progress, connecting with others, and staying consistent with your work and outreach efforts.39:48 - 46:52Gelo: Discusses the challenges of freelancing, particularly in SEO, noting that the market is crowded with people transitioning into SEO from various fields, like virtual assistants (VAs). He mentions that many people are applying for the same job positions, so standing out becomes crucial.Gelo: Emphasizes the importance of having a unique angle to stand out in the competitive market. He asks Speaker 1 (Gab) about the qualities that make someone a successful SEO professional.Gab: Shares that he follows seasoned SEO professionals who have built strong personal brands and agencies. He notes that many successful career-switchers found their success within SEO, even without leaving their home countries. He emphasizes that there’s potential for success in SEO even for those in the Philippines or other developing countries.Gab: Explains that the essential qualities for success in SEO include communication skills (especially with clients), curiosity, and continuous learning. He shares that while he wasn’t initially skilled in communication, he worked on improving these abilities as he built his agency.Gab: Expands on the importance of communication skills, especially for client-facing roles. He also emphasizes the value of constant learning and adaptation in SEO, even for those with significant experience. Successful SEO professionals are always evolving and improving their skills in areas like data analytics, programming, and digital marketing.Gelo: Talks about the challenge of time management, particularly for freelancers who are switching to SEO from another career. He notes that balancing SEO work with other responsibilities, like a full-time job or family commitments, can be difficult but is crucial to success in the field.Gelo: Continues by explaining that freelancers transitioning into SEO need strong commitment to their craft. He warns against distractions (e.g., binge-watching Netflix) and stresses that consistent effort is required, especially for those with full-time jobs or other obligations. He reflects on the struggles of balancing personal life and career goals.Gelo: Shares his experience of checking his SEO progress and learning from the struggles he encountered. He discusses the process of switching to SEO and how it can be challenging, particularly when people have financial or family responsibilities. Despite these challenges, he encourages persistence, highlighting that it’s possible to transition into SEO with hard work.Gab: Shares his thoughts on the qualities that contribute to SEO success. He emphasizes that curiosity and communication are crucial for effective SEO work. He also notes the importance of learning from others, whether it’s data analytics, content writing, or other relevant skills. SEO professionals should continuously seek to expand their skill set and knowledge base.Gab: Underscores that SEO professionals, regardless of their experience, should continue learning and adapting. He uses his own experiences as an example, explaining that even experienced professionals like him continue to learn new techniques to stay on top of SEO trends.Gab: Shares practical advice for those just starting in SEO. He advises that aspiring professionals focus on building a website, learning the basics, and gaining hands-on experience. He also stresses the importance of knowing when to delegate tasks or use automation tools to save time and improve efficiency.Gelo: Discusses the challenge of balancing SEO freelancing with other job responsibilities. He emphasizes that for those switching to SEO, time management is crucial. If someone has a full-time job, it can be harder to dedicate the necessary hours to SEO, but with commitment and the right mindset, success is still possible.46:52 - 51:58Gelo: Encourages listeners to think about the experience of seasoned professionals (OGs) who have been in SEO for years. He points out the importance of understanding how successful SEO professionals manage to stand out, and suggests that this could be explored in future episodes. Gelo then asks Gab for advice for someone who wants to transition into SEO.Gelo: Asks Gab if he has any advice for someone interested in SEO. Gab responds by saying that if you are not ready to invest the time and effort, SEO might not be for you. He emphasizes that SEO requires dedication, especially in areas like creativity and strategy.Gab: Provides a reality check, explaining that while SEO may seem easy from the outside, it is actually challenging. He mentions that many experts in the industry initially struggle but eventually succeed through persistence and continuous learning. Gab also highlights the competitiveness of the industry, where some businesses have bigger SEO budgets, making it harder for newcomers with smaller budgets.Gelo: Reflects on the opportunities for small brands to make a big impact in SEO. He explains that while small brands might face challenges due to their limited resources, they can still succeed by focusing on SEO and outshining larger companies in their niche. For small businesses, ranking well in SEO can be a significant achievement, especially when competing with large corporations with bigger budgets.Gelo: Continues by discussing how small businesses can benefit from a "badge of honor" if they manage to rank well in SEO, despite having a smaller budget. He emphasizes that success in SEO for small businesses can lead to greater recognition, even among larger companies. Gelo encourages people to consider the potential success they can achieve with SEO, no matter their starting point.Gelo: Advises that before diving into SEO, individuals should first assess whether SEO is the right career path for them. He suggests that people should watch videos and read up on SEO to fully understand what they’re getting into. He stresses the importance of self-assessment, asking, "Are you up for the challenge?" Gelo warns that SEO may seem easy at first but requires consistent hard work to master.Gelo: Elaborates that it’s important for aspiring SEO professionals to not just get caught up in the idea of the field being "easy" or glamorous. Instead, they should ask themselves if they have the drive to stick with the challenges SEO presents. He suggests reflecting on whether they truly want to pursue SEO, as it can be a difficult but rewarding path.Gelo: Promotes joining the SEO community to learn from others. He recommends enrolling in courses, such as those offered by SEO Work Out and the SEO Tutorial Philippines group. He encourages new SEO professionals to leverage these resources, which provide structured learning and support from the community.Gab: Promotes his own SEO courses, mentioning his offerings in Technical SEO and SEO Sprint. He invites listeners to visit his website to find more information and sign up. Gab also introduces his SEO Community, where people can find resources and even network with others in the SEO field.Gelo: Wraps up the episode by wishing listeners a Merry Christmas and Happy New Year. He notes that they don’t know when the episode will be posted but still shares holiday cheer. He thanks the audience for listening and invites them to tune in to the next episode.

Building a successful SEO team isn’t just about finding the right people—it’s about knowing how to hire, manage, and motivate them to do their best work. In this episode of our podcast, we talk about the entire process: from the skills to look for when hiring to how to keep your team engaged and motivated over the long haul.Managing an SEO team comes with its challenges, especially when you need to balance technical expertise with creative problem-solving. If you're just starting to build your team or you're looking for ways to improve your current setup, we cover the essential steps and strategies that can make a real difference. Tune in for a practical, no-nonsense guide to creating a team that not only works well together but thrives in the fast-moving world of SEO.Transcript Summary00:00 - 00:38Gab: Opens the episode of the SEO Kuentuhan podcast, introducing it as a fun and lighter take on SEO. He mentions that he’s joined by a friend, Fervil, a respected figure in the SEO industry who is known for his work in SEO conferences and mentorships. He then invites Fervil to join the conversation.Gab: Officially introduces Fervil and welcomes him to the podcast, sharing his excitement about the discussion.Fervil: Thanks Gab for the invitation and gives a quick greeting.Gab: Continues the conversation, talking about how this episode will focus on the lighter side of SEO.Fervil: Mentions that the podcast is going to be focused on the lighter side of SEO.00:39 - 03:58Gab: Elaborates that the podcast will cover relatable topics for freelancers and those starting SEO agencies, with the goal of helping listeners connect with the industry in an approachable way.Gab: Brings up the main topic for today’s discussion: building and managing an SEO team, from hiring to motivation.Fervil: Expresses his enthusiasm for the topic, calling it a “broad topic.”Gab: Explains how many freelancers aspire to eventually start their own agencies, and this conversation will be relevant for anyone looking to build or manage a team.Gab: Asks Fervil how he first got introduced to the SEO industry.Fervil: Shares his background, explaining that he’s from the southern Philippines (Mindanao) and now lives in Iligan City. He tells how, back in 2010, he first learned about freelancing, which at the time was referred to as "online jobs."Fervil: He recalls how he initially doubted the legitimacy of online work but was introduced to freelancing when his friend set up a profile on Odesk (now Upwork). Fervil started helping his friend with client projects.Fervil: He talks about how he became a protégé to his friend and eventually joined Odesk to start his own freelancing journey. He mentions how, at the time, he was just starting his career in freelancing while still in his hometown of Jansen.Fervil: Talks about his desire for a more stable income, not necessarily for a higher pay grade, but to prove to himself that he could succeed as a freelancer and contribute to his family. He recalls how he eventually started working for himself and built his own profile on Upwork, continuing the journey he started with his friend.03:58 - 06:58Gab: Confirms that Fervil’s first steps into freelancing were through Upwork.Fervil: Shares how he gradually grew his freelancing business, moving from low-paying gigs (like $3-$4 per hour) to more steady projects as his experience grew. He acknowledges how SEO, despite constant changes, continues to thrive.Fervil: He emphasizes that SEO is not dead, contrary to what some people claim. SEO has adapted over time, and the fundamentals remain crucial to online marketing success.Fervil: Shares that, after a decade in the industry, he now runs an SEO outsourcing agency in Iligan City, managing a team of 15-20 people depending on project volume. He reflects on how his business has grown.Fervil: Talks about the challenges of running an agency, including realizing that it’s not always easy working alone. He mentions that after running a solo operation for a while, he realized the importance of teamwork. He continues, explaining how, at some point, he learned that managing an agency requires collaboration, and it’s important to involve partners to avoid burnout.Gab: Asks Fervil if his wife is involved in the agency.Fervil: Explains that his wife is involved, focusing on finance and HR. He notes that she wasn’t originally involved in the day-to-day operations but now helps with operations as well.Gab: Acknowledges this partnership.06:58 - 09:17Fervil: He elaborates that while he handles the marketing side and client-facing roles, his wife is more involved in the internal operations, ensuring the business runs smoothly from the back end.Gab: Reflects on how important it is to have a partner involved when building an agency.Gab: Adds that for an agency to thrive, it’s essential to have a solid partner who can share the workload, especially when it comes to leadership and management.Fervil: Agrees, sharing that many SEO agencies he knows operate on a team model with clear roles for each partner. He stresses that working alone or without help can hinder growth. He mentions his realization that involving his wife in the business was a key factor in their success.Fervil: Talks about how he initially underestimated the importance of collaboration and was reluctant to involve his wife, but later realized how crucial her support was.Gab: Adds that he also involved his wife in the agency and credits her with handling a large portion of the operations, noting how important it is to have that kind of partnership.Gab: Humorously mentions that his wife also serves as their videographer.Fervil: Laughs and agrees.Gab: Thanks Fervil for sharing his experience and transitions to the next topic.09:17 - 11:41Fervil: Begins discussing the indicators that show when a freelancer or entrepreneur is ready to build an SEO team. He talks about his own journey and the lessons he learned along the way. He reflects on his previous experience with a different agency that didn’t take off and how it taught him the importance of capacity, both in terms of work and income, before hiring people.Fervil: Talks about how he realized the need for a team when his workload became too much to handle alone. He mentions the importance of having sufficient income to sustain a team before making hires. He discusses how he first hired a project-based assistant and then transitioned to hiring full-time employees as his business grew and his needs evolved.Fervil: Concludes by explaining that hiring should be based on project needs and capacity. Once the business is ready for the next step, it’s time to start building a team to scale operations.11:43 - 14:06Fervil: Discusses his first hire. He explains how he initially kept control of everything in the agency, including work, meetings, and reporting. His first hire focused on tasks for a design agency serving realtors in the US. Over time, he expanded the team as the workload increased.Fervil: Elaborates on how the first hire grew into a key team member. As the workload became too much for one person, he decided to bring on a second hire. This was a crucial moment in scaling up operations and ensuring the team could handle more projects.Fervil: Mentions hiring another person once the first hire couldn't handle the workload. This allowed the agency to grow even further.Gab: Summarizes Fervil's process: After realizing the workload was growing, Fervil hired an SEO VA (Virtual Assistant) to handle tasks. He trained the VA from the ground up and gave them responsibility over various tasks, eventually transitioning to a more structured relationship.Fervil: Shares a personal story about his first hire. He had initially worked with this person in the past but lost contact. After reconnecting years later, he hired them again for SEO work, where they worked together on SEO-related projects.Gab: Asks if Fervil started paying his first hire based on a project or hourly rate, and if he eventually transitioned them to a full-time role.Fervil: Confirms that the arrangement evolved from project-based work to a monthly retainer model. As the workload grew, they transitioned to a more formal working structure, expanding the scope of tasks and responsibilities for the hire.14:07 - 15:54Gab: Asks Fervil what skills should be looked for when hiring an SEO VA, particularly if someone is interested in doing similar work.Fervil: Emphasizes the importance of technical savvy. He suggests that a good SEO VA should be capable of handling various technical aspects of SEO and should have strong research skills. He also mentions that the ability to quickly learn and adapt is key.Fervil: Continues by explaining that a skilled SEO VA should be resourceful and able to perform thorough research, which is crucial for SEO tasks. While technical skills are important, soft skills like being resourceful and dependable matter a lot more in the long term.Fervil: Elaborates on the importance of trust, saying that while technical expertise matters, a hire's ability to demonstrate trustworthiness, and their willingness to learn, are what ultimately matter. Soft skills like reliability and adaptability play a key role.Gab: Summarizes Fervil’s thoughts, highlighting that soft skills like trust and reliability are key for an SEO VA.Fervil: Stresses the need for attention to detail in an SEO VA. While they don't have to be perfect, they must be diligent and thorough in their tasks. Missing out on details can be costly in SEO work, so being mindful of every aspect is crucial. He reiterates the key qualities he looks for: the ability to research, attention to detail, and being resourceful.15:54 - 17:17Gab: Asks whether the skills required for an SEO VA depend on the services offered by the agency (e.g., link building, technical SEO, content). He shares that he looks for specific skills based on the service his agency provides.Gab: Mentions his own agency’s focus on link building, and how he hires individuals based on their expertise in that specific service.Fervil: Responds that he believes that, while specific technical skills are important, it is also crucial that hires are teachable. He suggests that a good SEO team member should be eager to learn and be open to feedback.Fervil: Elaborates on the importance of teachability. He mentions that in his journey of building a team, he faced challenges when certain hires weren’t aligned with the company’s values or were resistant to learning.Gab: Acknowledges Fervil’s point, noting that when team members feel superior or uncooperative, it creates problems for the team dynamics.Fervil: Shares that collaboration within the team is essential. Even if someone is technically skilled, a lack of teamwork can hinder the success of the whole project.Gab: Asks if Fervil provides training for his team to ensure they’re aligned with the agency’s goals.17:18 - 18:44Fervi: Admits that due to time constraints (family commitments and running the agency), he’s not as hands-on in training as he would like. He focuses on internal communications and ad hoc support for his team members.Gab: Asks if Fervil feels that training is something he could focus on in the future.Fervil: Expresses that he’s not closing the door on providing more training in the future. He mentions that in 2025, he might consider focusing more on teaching and building resources for beginners.Fervil: Talks about his experience with community-building efforts, like hosting SEO workshops and connecting with individuals who are interested in the SEO field. He has created avenues for internal team training and engagement, but acknowledges that it’s mostly informal at the moment.Gab: Adds to this by explaining his approach to training, where he shares courses and guides to help his team learn specific tasks related to the agency’s work.Fervil: Talks about how he plans to create courses and build learning platforms for beginners in SEO. He expresses that he’s not rushing but will eventually focus more on teaching once his agency operations are stable.Gab: Acknowledges that creating courses can be a bit of a "double-edged sword" because it requires time and effort, but it’s a valuable long-term investment.18:45 - 20:57Gab: Notes that creating courses has its challenges, but it can be highly rewarding for both the creator and the learners.Fervil: Explains that once his team is stable and he has time, he’ll focus on building a structured learning system where people can learn SEO from scratch, eventually leading them to work on projects.Gab: Expresses his agreement with Fervil’s approach to building a team. He emphasizes that hiring the right people and aligning them with the agency’s goals is crucial for long-term success.Gab: Asks about the structure of SEO operations within the team. Specifically, he wants to know if there are separate teams for content, link building, and technical SEO, and how responsibilities are divided.Fervil: Explains that they have separate departments for different SEO tasks, such as content, technical SEO, on-page SEO, and link building. Each team handles its respective area, and they work in coordination to monitor the overall health of the site’s SEO. The content team focuses on content creation, both on-page and off-page, while the off-page team also handles link building and activities like PR and GMB management.Fervil: Elaborates on the specific roles of the teams, noting that the technical and on-page teams are responsible for reporting and auditing, while the content team plays a crucial role in both on-page and off-page SEO. He mentions that they work together to monitor the health of a website and its SEO metrics.20:57 - 24:48 Gab: Comments that many agencies adopt similar approaches, where tasks are divided across departments, especially when agencies scale up.Fervil: Agrees with Gab's point and acknowledges that this approach is standard.Fervil: Shares his perspective on the initial formation of their SEO team, noting that although they started with a more basic setup, they quickly adapted to dividing tasks by departments. He mentions that, particularly in larger US-based agencies, it’s common to have specialized roles.Gab: Asks about the ease or difficulty of finding the right specialists, especially when scaling up a team.Fervil: Responds that while they’ve hired specialists in content, technical SEO, and other areas, the challenges arise when they need to hire developers or other technical roles that aren’t needed on a daily basis. He mentions the difficulty of finding in-house developers and how some tasks are contracted externally.Gab: Raises the point that agencies offering web design services likely need to have in-house developers to meet the demands of clients.Fervil: Agrees and explains that for agencies with web design as their core service, having a developer is crucial. This is especially true for agencies focused on offering a comprehensive digital service.Gab: Asks about the reward system at Fervil’s agency and how they motivate the team.Fervil: Explains that their reward system is tied to performance and attendance. They celebrate the team’s achievements and milestones, such as successfully winning campaigns or maintaining excellent attendance records. The celebration focuses on team success rather than individual achievements.Fervil: Talks about how the agency's open-door policy helps with maintaining a positive team culture. He adds that the team thrives when there’s clear communication and mutual support, which fosters a positive working environment.24:53 - 27:52Gab asks about how the team handles conflicts or disagreements.Fervil: Shares that their approach to handling conflicts is proactive. They have clear guidelines and policies in place from the beginning, so team members are aligned on the company’s culture. He mentions they encourage open dialogue if conflicts arise, and they set up stages to address issues transparently.Fervil: Emphasizes that they handle conflicts by creating a safe space for discussion. This allows team members to address issues before they escalate, maintaining a positive and collaborative culture.Fervil: Continues to explain that if conflicts become more serious, they ensure that all parties involved have an opportunity to express their concerns in an open and respectful manner. He underscores that communication is key to maintaining smooth team dynamics.Fervil: Discusses how communication breakdowns can happen within teams, particularly when performance drops or when there’s misalignment between departments. He stresses the importance of creating a structure to discuss issues and come up with solutions collaboratively.28:01 - 32:36Gab: Asks whether Fervil conducts 1-on-1 meetings with team members.Fervil: Talks about the value of 1-on-1 meetings, which he learned to appreciate as an important leadership practice. He shares that these meetings help foster a shared vision for the agency and provide a chance to align team members with the agency’s goals. Fervil emphasizes that understanding personal aspirations is crucial to guiding each team member’s growth and ensuring the agency's overall success.Gab: Thanks Fervil and appreciates the insights about agency building, particularly for those considering starting their own agency.Fervil: Answers the final question by comparing the experience of transitioning from corporate or freelance work to building an agency. He suggests that the biggest shift is in mindset and understanding how to scale the business, especially in terms of the type of team and structure needed.Fervil: Discusses the importance of having a clear vision for the agency from the outset. He advises potential agency owners to understand their goals and how they want to structure their team, whether aiming for a lean, high-impact agency or a larger one with more staff. He emphasizes that scalability is a challenge but that having a strong vision is essential for success.Fervil: Concludes by explaining that building an agency is an ongoing challenge that requires dedication and a willingness to adapt. He advises that if someone is ready to take on this challenge, they should proceed with confidence, as it offers opportunities for growth and success.32:37 - 40:28Fervil: Introduces the topic, reflecting on how people start their journey by learning SEO, transitioning from affiliate marketing to becoming digital nomads who travel everywhere.Gab: Responds affirming the idea of traveling everywhere.Fervil: Talks about the common challenges people face when growing their businesses. He highlights the difficulties in handling clients and managing teams. He continues discussing the complexities of building an agency, emphasizing that building a business goes beyond just starting out. Initially, one might aspire to be a digital nomad, but later transitions to agency-building.Fervil: Shares how people refine their skills over time and then use those skills in a different business model, such as e-commerce, where the focus is not on running an agency but on hiring people for specific tasks. He explains that before jumping into scaling a business, it's important to understand what you truly want. Scaling a business isn't easy, as it requires distributing tasks and managing different departments.Fervil: Lists the different aspects of running a business: skills in PPC, content, on-page technical SEO, link building, client management, and project management. These are all different verticals and require attention when building a business. He mentions that once you start hiring and building a team, it’s crucial to groom your team properly. He also highlights the importance of the "hire slow, fire fast" approach.Fervil: Shares a lesson learned—how to handle team dynamics and how one "rotten apple" in a team can affect the whole group. He also emphasizes the importance of understanding team hierarchies in business.Gab: Briefly acknowledges the mention of hierarchies in businesses.Fervil: Further explains the concept of team hierarchy and how communication becomes more complex with the growing number of team members. A strong communication structure is necessary to keep everything running smoothly. He continues, stressing that communication between team leaders and members should be clear and that feedback should flow in both directions to ensure smooth operations.Fervil: He reiterates the importance of cross-communication within teams, pointing out the value of hierarchy in managing it effectively.Gab: Reflects on the value of having a voice in other departments and not just within one’s own team. He mentions that without this, employees may feel sidelined.Fervil: Discusses how sometimes, in larger companies, managers can fail to communicate well with their teams, which can cause issues.Gab: Briefly refers to the challenges within corporate structures. He explains that while corporate setups may work for some, they can present obstacles for others, especially in a growing company.Fervil: Acknowledges that traditional corporate structures might work for some, but for entrepreneurs looking for flexibility, it can be difficult to adopt that model.Gab: Explains the necessity of having a clear vision before starting an agency. He emphasizes the importance of setting goals for the next 5–10 years and aligning your business activities with that vision. He talks about the ease of starting an agency but highlights the ongoing responsibility of managing client expectations, improving performance, and maintaining consistent output for clients.Gab: Reiterates the importance of having a vision for the business. He emphasizes that while short-term goals are important, businesses should think long-term to ensure sustainable success.Gab: Thanks Fervil for the valuable insights and lessons shared during the episode.Fervil: Reciprocates, sharing that he enjoyed the conversation.Gab: Comments that it was a relaxing discussion and that these types of conversations are essential for personal growth. Gab encourages listeners to reach out through Facebook if they want to learn more or engage in discussions. He also promotes their podcast and invites people to message them if they are interested in SEO or marketing services.Gab: Continues promoting their work, inviting followers to reach out for more information.Fervil: Talks about his business, Top White Label Marketing, which specializes in SEO outsourcing and partnering with freelancers and marketing agency owners. He invites people to connect with them if they need SEO help.Gab: Expresses enthusiasm about their SEO services and mentions that followers can reach out to learn more about their offerings.Fervil: Briefly acknowledges Gab’s point and adds some final thoughts.Gab: Adds some playful remarks about visiting Fervil’s office, joking about "grinch" bags, and their visit to other locations.Fervil: Responds humorously to Gab's comment.Gab: Jokingly adds that listeners can join them for their meetings. Gab thanks the audience for listening and expresses hope that they meet again in person and continue discussing the latest trends.Fervil: Thanks the listeners and ends his part.Gab: Wraps up the episode by thanking listeners again and reminding them to follow the podcast on various platforms like Spotify, YouTube, and Facebook, where they frequently upload new content. Gab signs off, thanking everyone again, and mentions that they have many exciting topics and guest speakers lined up for future episodes.

If you’re looking to enhance your digital marketing skills, Pinterest SEO is a valuable tool you might be missing out on. In this episode of our podcast, we explore why adding Pinterest SEO to your skill set can give you a real advantage. We cover how Pinterest works, why it's often overlooked, and simple steps you can take to start driving more traffic. Pinterest isn’t just a platform for DIY projects or recipe ideas—it’s also a powerful search engine, and it’s often underutilized in many marketing strategies. With the right SEO approach, you can tap into its potential to reach a highly engaged audience and generate traffic that lasts. Pinterest SEO can be a game-changer when you're aiming to grow your brand or increase conversions. In this episode, we’ll break it all down so you can get started right away.Ready to learn how? Let’s get into it.Transcript Summary:00:00 - 00:47 Gab: Introduces the episode, mentioning the topic of SEO, specifically the lighter side of SEO, and introduces the guest, Chris, who will explain the unique aspects of Pinterest SEO. Gab highlights that Chris has shared his expertise at conferences, particularly the Baguio Conference, and that’s how Gab got to know him.Gab: Introduces Chris formally as a guest speaker and expresses excitement about discussing Pinterest SEO with him, something they believe is not commonly covered in SEO discussions.00:48 - 02:23  Khriz: Greets the audience.Gab: Prompts Khriz to share more about his background and how he got introduced to SEO.Khriz: Shares his journey into the SEO world. He started in a call center before deciding to transition into a new industry. As a graduate of Computer Science, he wasn’t interested in programming and looked for a career that combined his skills. Around 2013, he learned about SEO, initially having no clear understanding of it but soon getting into keyword research and SEO fundamentals.Khriz: Explains how he got into SEO in 2014 through self-research and online courses, beginning to understand SEO better. He also mentions how he initially struggled with getting hired despite completing courses and certifications.Gab: Mentions that they both have the same background in Computer Science and that they started their SEO careers around the same time.02:23 - 05:09  Khriz: Acknowledges the shared experience.Gab: shares that he started applying SEO in 2013, specifically in Makati.Khriz: Talks about how, despite his training, it was difficult to land SEO roles because work-from-home freelancing and SEO were still emerging fields. He ended up taking up roles in other fields like social media and customer service before eventually transitioning to SEO.Khriz: He reflects on how his SEO journey wasn’t smooth sailing and how he started out doing a variety of tasks, not just SEO. He describes his initial SEO work as being more about theory and less hands-on, and how he was desperate to leave his call center job.Gab: Adds that it was a challenging time, as social media and SEO were still new, and it was difficult to pitch SEO services to potential clients.Khriz: Mentions how it was hard to sell SEO services because social media was still new to most people, and not many understood the value of optimizing for platforms like Facebook or Instagram.Gab: Talks about how, at the time, people were more familiar with off-page SEO techniques and how social media was often tied to SEO work.Khriz: Agrees that his early SEO work was more about social media than traditional SEO.Gab: Asks Khriz what led him to focus specifically on Pinterest SEO.Khriz: Explains that his focus on Pinterest SEO started around 2021 when he enrolled in Coach Angel’s course. He was initially involved in Facebook ads but wanted to return to his SEO roots.Gab: Asks Khriz to give a shout-out to Coach Angel.Khriz: Gives a quick shout-out to Coach Angel and mentions the course that helped him shift his focus back to SEO.Khriz: Shares his transition from working in Facebook ads to working on SEO. He talks about the challenges he faced but also how he found clients in the blogging space, particularly in the travel and lifestyle sectors.05:09 - 06:39  Khriz: He talks about how he learned the power of Pinterest for driving traffic to websites, particularly in the travel industry, where a significant percentage of web traffic came from Pinterest.Khriz: Continues sharing how the pandemic affected travel bloggers, but Pinterest remained an important traffic driver. Over time, he started offering Pinterest SEO services to clients.Khriz: Recalls attending a conference in 2023 where Mike D discussed YouTube SEO. This inspired Khriz to advocate for Pinterest SEO, sharing his experience and results with other SEO professionals.07:19 - 07:43  Gab: Mentions how some people misunderstand Pinterest as just another social media platform, but there’s more to it in terms of SEO potential.Khriz: Agrees and points out that Pinterest is actually a visual search engine, much more like Google or Bing than typical social media platforms. He explains that it combines aspects of both social media and search engines, which is key to its uniqueness.07:45 - 09:18  Khriz: Elaborates on the uniqueness of Pinterest SEO. He explains that, like Google, Pinterest places a strong emphasis on keywords and content descriptions. It also requires high-quality images for engagement, similar to social media platforms like Instagram and Facebook, but with a deeper focus on searchability.  Gab: Compares Pinterest to other platforms like TikTok, which also has an algorithm that drives content discovery, adding that Pinterest's visual nature makes it stand out for SEO.Khriz: Agrees and reiterates that the visual nature of Pinterest makes it a powerful SEO tool.Gab: Asks Khriz what types of businesses or niches should invest in Pinterest for SEO.09:19 - 10:21  Khriz: Shares his experience working with clients in various niches, including gardening, landscaping, food, and fitness. He also discusses how Pinterest is gaining traction in e-commerce, especially for promoting products in categories like fashion and home devices.Khriz: Talks about how Pinterest’s new features for e-commerce businesses are making the platform even more valuable for product promotion, especially for businesses in niches like fashion and home improvement.Gab: Mentions his own background in fashion and how Pinterest can benefit businesses in that niche. 10:21 - 11:31  Khriz: Discusses his exploration of Pinterest, specifically for the fashion industry. He highlights how Pinterest is a valuable platform for various niches such as beauty, photography, weddings, and even affiliate marketing. He also mentions seeing good results for industries like accounting by connecting their services to broader topics like productivity.Khriz: Elaborates on how even industries that might seem unrelated to Pinterest can still succeed by re-framing their offerings. For example, businesses in accounting could promote content on tax filing tips to drive engagement.Khriz: He touches on the importance of understanding the unique approach needed for different industries on Pinterest, even those that seem unconventional, like accounting.11:31 - 13:02  Gab: Thanks Khriz for the insights and asks for advice on what factors to prioritize when optimizing a Pinterest profile for SEO, with a focus on driving traffic and increasing brand awareness.Khriz: Recommends using keyword research on Pinterest, similar to how it's done on Google. He explains the importance of including keywords in titles, image descriptions, captions, and tags. He also mentions the value of group boards and clustering to organize content effectively.Khriz: He elaborates on the visual nature of Pinterest and advises using captivating images. Based on his experience, he points out that pastel and light colors tend to convert better on Pinterest than bright, neon colors.13:02 - 14:02  Khriz: Further explains the concept of group boards for SEO, where a user can create boards around specific topics like "Living Room Designs" and categorize pins accordingly. He highlights the importance of captivating visuals and testing different images.Gab: Shares his own experience with Pinterest, recalling how he found tattoo designs through the platform.Khriz: Agrees with Gab’s experience and emphasizes how users go to Pinterest with the intent to take action, whether it’s for personal interests like tattoos or professional services.14:02 - 16:06  Gab: Asks Khriz about strategies for creating pins that effectively drive traffic to a website.Khriz: Explains the importance of testing various types of images and including a call to action. He encourages users to review top-performing pins and track their results over one to three months. He also mentions that Pinterest allows for multiple visits to the same blog, so using different images for the same content can increase exposure. Khriz: Advises testing different types of pins, such as static images with titles, simple images, and infographics. This gives users multiple exposures and increases the chances of driving traffic to the same blog post.Gab: Asks if it's possible to use various designs from a blog post as separate Pinterest pins to gain more exposure.Khriz: Agrees and mentions that using different designs for the same content can enhance visibility on Pinterest, as long as the content is consistent and tracked properly.16:26 - 17:30 Khriz: Reiterates the importance of using light or pastel colors for better engagement on Pinterest. He also discusses the significance of optimizing pins with the right keywords, as Pinterest’s search engine functions similarly to Google.Gab: Asks Khriz for additional tips on optimizing pins for better results.Khriz: Emphasizes the need to use group boards for SEO and how important it is to ensure the keyword is part of the group board title and the pins themselves. He suggests focusing on fresh pins to maintain relevance and visibility on the platform.18:00 - 18:48  Gab: Asks about the effectiveness of AI-generated images on Pinterest.Khriz: Acknowledges that AI-generated images are starting to appear more frequently on Pinterest and that they do work with the algorithm, but users might not engage with them as much as human-created images.Gab: Raises a point about the frequency and timing of posting on Pinterest and asks how often one should post to see results.Khriz: Advises that posting consistently is crucial, and while posting once a day is ideal, starting with 1-3 posts per day is sufficient for new accounts. He mentions that posting 20 pins per day can yield results, though it’s essential to maintain consistency.19:23 - 19:33  Gab: Asks Khriz to share his thoughts on the most effective types of images for Pinterest campaigns.Khriz: Shares that the most effective images in campaigns are those that resonate with the target audience and encourage engagement, particularly those that align with user interests and the platform's visual search engine nature.19:34 - 21:05  Khriz: Explains different types of pins on Pinterest:  Static Pins: Regular image pins with titles and text.  Idea Pins: Similar to Reels or TikTok videos.  Video Pins: Regular video pins, but combined with Idea Pins.  He adds that static pins are most effective for conversions (driving traffic or sales), while video pins and Idea Pins are good for attracting impressions. Infographics are useful for specific niches, such as fitness coaches offering downloadable 30-day challenges.  Khriz: Continues explaining the effectiveness of each type of pin:Static Pins are better for conversions (leading to websites or transactions).Video Pins and Idea Pins attract traffic and boost visibility.Infographics work well for certain niches, such as fitness or educational content.Khriz: He emphasizes that static pins are the most effective for conversions, whereas video and idea pins excel at attracting attention and increasing profile engagement. He highlights the use of downloadable content, like fitness challenges, to capture leads through Pinterest.Gab: Acknowledges Khriz’s point about downloadable content and lead generation.Khriz: Elaborates further on lead generation, where downloadable content like a fitness challenge can prompt users to sign up or enroll, helping to convert interest into action.21:05 - 21:45  Gab: Responds with understanding about how downloadable content can drive user action.Khriz: Clarifies that users must be prompted to take action to convert traffic, whether it’s downloading a guide or signing up.Gab: Agrees, emphasizing the importance of the user's intent on Pinterest—whether it’s just browsing or planning to take action. Khriz: Stresses the importance of testing different types of pins over the first 1-2 months to determine which ones work best for your goals. He recommends static pins for conversions, and video pins for traffic.Gab: Seeks further clarification about potential evolutions for the Pinterest platform, especially in relation to e-commerce.Khriz: Explains that Pinterest is expanding its e-commerce features and is now integrated with Shopify. This integration allows for seamless product uploads directly to Pinterest, helping drive more traffic to product pages.21:45 - 23:13  Gab: Appreciates the information about Shopify’s integration, noting how it can improve the process for e-commerce businesses.Khriz: Elaborates on Pinterest’s partnership with Shopify, allowing automated product uploads and direct linking to product pages. He also discusses the **Pinterest Lens**, which uses image recognition to suggest products, providing a better shopping experience for users. Gab: Reacts to this feature, impressed by how Pinterest Lens can boost user engagement through personalized product suggestions.Khriz: Provides a further example of Pinterest’s growing user experience: if users take selfies, Pinterest’s AR (augmented reality) feature can suggest lipstick colors that match their selfies, offering a more immersive shopping experience.Gab: Confirms understanding of the AR feature, remarking on its potential for increased user engagement.Khriz: Highlights that Pinterest is enhancing engagement through AR features, creating a more interactive shopping experience for users.23:14 - 24:05  Gab: Asks if Pinterest’s unique selling point lies in providing a more interactive, engaged experience compared to other platforms. Khriz: Affirms that Pinterest stands out for its integration of visual search and AR features, making it ideal for driving traffic and conversions, especially in e-commerce.Gab: Agrees that Pinterest’s unique approach can make it a standout platform for businesses looking to increase product visibility.Gab: Further discusses the integration of Pinterest into websites and how it could improve consumer sales through better product exposure.Khriz: Mentions his recent participation in an SEO conference, where many attendees discussed diversifying traffic sources due to Google’s dominance. He strongly suggests that Pinterest be considered a go-to platform for businesses looking to expand their reach.Gab: Enthusiastically agrees, acknowledging Pinterest’s value as an alternative traffic source.24:09 - 25:05  Gab: Thanks Khriz for the insights, especially on Pinterest’s potential for boosting sales and diversifying traffic sources.Gab: Talks about challenges with AI-driven SEO, where websites may rank well but still struggle to attract traffic due to changing user behavior. He believes Pinterest could help businesses by focusing on user actions, such as engaging with images.Gab: Emphasizes the importance of Pinterest for targeting users who are actively searching for products, noting that the platform aligns well with bottom-of-the-funnel strategies.Gab: Asks Khriz for additional advice for beginners who want to use Pinterest effectively.25:06 - 27:08   Khriz: Advises beginners to start with **keyword research** on Pinterest, comparing it to Google SEO. He recommends using keywords in image titles and descriptions, and consistently posting pins with relevant tags. Testing keywords on Pinterest can also help improve results.Khriz: Emphasizes that consistency is key. He recommends creating 1-3 pins per day, dedicating a few hours for a month’s worth of content, and scheduling posts. He warns against relying solely on personal preferences when designing pins, as customer preferences differ. Khriz: Suggests that freelancers or business owners should plan out their content and spend dedicated time creating and scheduling pins. He advises against making pins based on what you personally think works, but rather focus on testing and observing what resonates with the target audience.Khriz: He also stresses the importance of not just relying on personal taste when designing pins but rather focusing on what actually works for your audience. Testing different designs is crucial for improving performance.Khriz: Suggests creating a content plan to manage Pinterest posts efficiently. This way, even with a limited amount of time, you can continue posting consistently and gain exposure on the platform.27:08 - 29:19  Gab: Asks how freelancers can leverage Pinterest SEO as a service for their clients.Khriz: Explains that Pinterest’s audience is predominantly female, and women tend to make more purchases and take action on Pinterest. This makes Pinterest ideal for businesses targeting women, especially in niches like fashion, beauty, or home décor. He mentions that Pinterest’s user base continues to grow, with 580 million active users, and it’s a platform with less competition, making it a good opportunity for freelancers.Khriz: Continues to highlight Pinterest’s growth and how it’s a good platform for reaching Gen Z and newer generations. If a business’s target audience fits this demographic, Pinterest could be a great platform to offer to clients as a service to increase traffic.Khriz: Emphasizes that Pinterest offers less competition compared to other platforms, making it an ideal option for freelancers looking to expand their service offerings and help clients increase their online visibility and sales. Khriz: He concludes by advising that Pinterest is a valuable tool to offer clients who want to improve their traffic and engagement.29:20 - 30:51Gab: Expresses gratitude for the informative session on Pinterest SEO. He mentions how Pinterest is an interesting platform to explore, especially in light of the changes happening in Google and shifting market behaviors. He acknowledges that diversifying strategies will benefit businesses in the long run, making them more adaptable in the future.Gab: Thanks Khriz for being the guest speaker and asks if Khriz has any additional information to share, such as his website or upcoming projects.Khriz: Shares that his small company focuses on SEO strategies, particularly Pinterest. He reveals that he plans to release a course on Pinterest SEO in 2025. He encourages people to take the leap and start focusing on Pinterest as a traffic-driving platform, noting its growing relevance.Gab: Agrees, mentioning that many people would be interested, especially those learning new skills. He also emphasizes how the podcast is helping provide additional information about Pinterest and how important it is to stay updated in the evolving market.30:52 - 31:28Khriz: Stresses the need to diversify traffic sources, especially with Google’s changes in the market. He advises businesses to explore platforms like Pinterest as part of a broader strategy to avoid relying too heavily on one platform, which could limit growth.Gab: Acknowledges the importance of diversification in SEO strategies, especially in the context of Google’s ever-changing algorithms.Gab: Wraps up the podcast by thanking Khriz again for his time and insights. He expresses his hope to meet Khriz at future conferences, especially after attending the Chiang Mai SEO event. Gab ends with a call for listeners to follow the podcast on Spotify, YouTube, and visit their website.Gab: Closes with a final thank you to listeners and a farewell, saying "Peace out," signaling the end of the podcast.

The rise of remote work has changed the way many of us approach our daily routines. While working from home offers flexibility and convenience, it also brings new challenges for our health. Without the structure of an office, it can be easy to slip into habits that aren't great for our bodies and minds. From sitting for hours in front of a screen to managing stress without a clear work-life boundary, the impact of working from home goes beyond just getting the job done.In this podcast episode, we'll take a closer look at the health implications of remote work. We'll explore the physical and mental health risks that can arise from spending too much time at home and offer practical tips for staying healthy, both on and off the clock. Understanding the challenges of remote work, regardless of how long you've been doing it, is essential for finding a balance that supports your overall well-being.Transcript Summary00:00 - 00:43Gab: Welcomes listeners to the latest episode of SEO Kwentuhan, teasing a light discussion about SEO-related topics, featuring an interesting health discussion.Gelo: Introduces himself and greets the listeners warmly.Gab: Introduces the main topic: the health implications of working from home as a freelancer or remote employee, reflecting on personal experiences related to work-life balance and health.Gelo: Agrees and mentions that both freelancers and employees working from home face similar health challenges.Gab: Further elaborates on the subject and sets the stage for a more in-depth conversation.00:43 - 02:18Gelo: Shares his personal experience, noting that he’s seen changes in his own health since transitioning to work-from-home life. He’s also witnessed similar struggles in the SEO community.Gelo: Asks Gab about the most common health issues that work-from-home employees or freelancers experience.Gab: Responds, acknowledging that these health issues are indeed quite common among people working from home.Gab: Talks about his personal experience as a freelancer and how he’s been fortunate not to experience serious health issues so far. He shares that he’s mainly dealt with small, manageable problems due to the nature of the industry.Gab: Offers a disclaimer, emphasizing that he’s not a fitness expert and encourages listeners to consult doctors or experts for health-related advice.Gab: Stresses that his insights are based on personal experience and emphasizes the importance of considering professional advice when it comes to health.02:19 - 04:12Gab: Describes some of the physical issues he's experienced, such as eye strain and back discomfort, due to prolonged computer use in the SEO industry.Gab: Humorously recounts how long they’ve been working on computers, even mentioning playing video games like Counter-Strike since their younger days. Gab talks about the long hours spent in front of the computer, noting that it’s common for workdays to extend far beyond typical office hours.Gab: Shares how prolonged screen time has affected his vision, and how he now uses protective glasses to mitigate eye strain from the blue light emitted by screens. Gab continues to discuss his vision problems, including slight astigmatism and how it impacts his daily activities, like driving.Gab: Describes how driving, especially under certain lighting conditions, can worsen his eye strain, leading to discomfort and fatigue.04:12 - 06:04Gelo: Chimes in, suggesting that the blue light emitted by screens is a major culprit in causing such discomfort.Gab: Explains how constant screen exposure contributes to stress and fatigue, noting how this differs from traditional "blue-collar" work, where physical labor causes its own form of exhaustion.Gab: Reflects on how, as a freelancer, he’s experienced physical discomfort due to long hours in front of the screen, with side effects like headaches and neck pain. Gab describes his experiences with weight gain and a lack of physical activity, which are common among people working from home. He highlights the dangers of prolonged sitting.Gab: warns that ignoring these physical issues can lead to more serious long-term health problems.Gelo: Adds that repetitive strain injuries are also common, such as eye strain, which many freelancers in SEO also experience. He describes how the strain can sometimes be so severe it causes headaches.06:04 - 08:02Gab: Shares his experience with eye strain from being focused on the screen too long, sometimes leading to severe headaches and discomfort.Gelo: Jokes about how, sometimes, the discomfort in his eyes feels so intense that it feels like his eyes are going to pop out.Gab: Explains that when you’re working intensely, the body can build up tension that you don’t notice, such as eye strain or muscle stiffness.Gelo: Discusses his own health issues, including back pain and sciatica, which are worsened by poor posture. He mentions his experience with a herniated disc in his spine, which is linked to long hours of sitting.Gelo: Elaborates on how his herniated disc affects his health, and how he has started using a standing desk and paying more attention to ergonomics after years of working from home. Gelo shares how his back pain led him to incorporate stretches and breaks into his routine, emphasizing the importance of "spine hygiene" and movement to avoid further damage.Gelo: Reveals that he set a timer to remind himself to stand up every 30 minutes to help reduce back and neck strain.08:02 - 09:39Gab: Humorously mentions that Gelo has an alarm to remind him to get up and stretch.Gelo: Describes how ignoring these small habits led to significant back pain, which later became much more severe, affecting his ability to move or even get out of bed.Gelo: Recalls the moments when his back pain became so intense that he was unable to even walk properly, leading him to make changes to his work habits.Gab: Emphasizes how the symptoms often sneak up on you, and you don’t realize the extent of the problem until it becomes too severe to ignore.Gelo: Shares his experience with recurring pain and discomfort in his left leg, due to nerve compression from his herniated disc, which worsens his overall mobility. Gelo explains how this pain has become so intense that it limits his ability to move and affects his daily life.Gelo: Reflects on the impact of disrupted sleep patterns, which he believes is another consequence of working from home, including excessive coffee consumption and poor sleep hygiene.09:40 - 11:07Gelo: Continues by explaining how coffee, while a popular habit for many, can disrupt sleep, especially when consumed in excess, leading to negative effects like poor rest and low energy levels.Gab: Jokes about his own iced coffee habit, acknowledging that it's hard to resist the temptation.Gelo: Discussion starts with a lighthearted moment about the early morning and the contrast between hot and cold drinks. Gelo mentions that they are feeling cold despite drinking something hot, referring to the struggle of balancing different temperatures at the start of the day.Gelo: Continues explaining the flavor sensations in drinks when they are consumed, emphasizing the strong flavors when food or drinks are not properly digested or balanced.Gelo: Discusses the effects of disrupted sleep patterns on their health, specifically mentioning how they experienced acid reflux (hyper acidity). They mention the pain and discomfort that accompanies it, along with how this issue arises from disrupted sleep habits, especially when drinking coffee or consuming acidic foods.Gab: Responds, acknowledging that a student had asked about how to manage acidity and stomach issues in their Discord channel. Gab shares their advice, emphasizing the importance of managing stress and not just focusing on coffee or vitamins, as stress is often the root cause of such issues.Gab: Repeats the point that it’s important to manage stress to prevent acidity, acknowledging that many people rely on coffee for energy, which can exacerbate the problem if not properly managed.11:07 - 12:22Gelo: Mentions something about a "paste" (likely referring to a remedy or treatment) that could be helpful in managing these issues but cannot remember the specific name of the product.Gelo: Briefly interrupts the conversation to recall the term for the remedy, but cannot come up with it immediately. They mention looking up the name, and also talk about a specific condition related to stomach acid but are unsure of the details.Gab: Interjects, suggesting that they could help find the correct information or possibly boost the conversation.Gelo: Clarifies they are not trying to "boost" anything but are trying to alleviate the pain they are discussing.Gelo: Explains that the remedy being discussed is for soothing the stomach lining, comparing it to a jelly-like substance that can help ease stomach pain. They clarify that the focus is on alleviating discomfort from acid reflux.Gab: Seeks further clarification, asking if the remedy involves a jelly-based product that helps soothe the stomach.Gelo: Agrees and confirms that jelly-like remedies can be helpful, especially in alleviating stomach pain caused by acidity. They also note the difficulty of managing these symptoms. He adds that the remedy is very sweet, which is also an important factor in its effectiveness.Gab: Acknowledges that Gelo often uses this remedy, especially for stomach acidity. They note that it’s common to feel the effects of acidity after a long day, particularly when the person has had poor sleep or excessive stress.Gab: Further discusses the high doses of vitamins that are available, noting that such supplements may help, but caution is needed to avoid overuse or misuse.12:22 - 14:03Gelo: Discusses how overworking or working long hours, especially in front of a computer, can have a negative impact on physical health. They mention that the body can handle short bursts of intense work, but prolonged hours can cause significant physical strain. They suggest that sleep deprivation is a major factor in exacerbating physical and mental health issues, including migraines and general stress.Gelo: Expands on how mental health can be negatively affected by work patterns, especially the isolation caused by remote work. They explain that while work from home is convenient, it can also increase feelings of isolation and contribute to mental health concerns like anxiety and depression. They mention how these effects are often amplified in people who are working long hours without sufficient social interaction.Gab: Acknowledges the impact of mental health concerns in the workplace, especially in remote environments.Gelo: Continues to discuss the challenges of working from home, especially how mental health problems can often go unnoticed.Gab: Empathizes, saying they understand how difficult it can be to deal with isolation during remote work. Gab emphasizes that it’s important to consult with a mental health expert if you are struggling, underscoring the need for professional guidance in managing stress.Gelo: Agrees, reiterating that consulting an expert can help, especially when dealing with work-related stress and mental health challenges.Gab: Affirms the importance of maintaining an open mind, especially in regard to mental health concerns. They emphasize that being open to therapy or other forms of mental health support is crucial.14:03 - 16:01Gab: Talks about the physical health challenges faced by remote workers, particularly due to long hours spent in front of a computer. They acknowledge that the nature of remote work can lead to physical health issues.Gelo: Talks about how working long hours can affect a worker’s posture and overall physical well-being, mentioning that even short bursts of intensive work can still contribute to stress and burnout over time.Gab: Discusses the importance of balancing workloads, especially when managing multiple clients or projects. They mention the temptation to overwork when high-paying clients are involved but warn that this can negatively impact both health and work quality in the long run. Gab stresses that overworking is not worth the toll it takes on health. They urge listeners to prioritize their well-being over chasing excessive work hours.Gelo: Quickly adds that overworking can lead to physical and mental burnout, underscoring the importance of taking care of one’s health.Gab: Offers advice on work-life balance, particularly for students and those beginning their careers. They emphasize that it's important to recognize the signs of overwork and stress and to take proactive steps to manage workloads and stress effectively.Gelo: Brings up how blue light and long hours in front of a screen can contribute to burnout and eye strain. They also mention a previous episode on burnout, suggesting that it’s something the team could explore in more detail in the future.Gab: Agrees and suggests that the topic of burnout could be revisited in a future episode, as it’s something that many16:01 - 23:31Gelo: Shares an experience about burnout caused by long working hours and poor sleep patterns. They also mention a previous episode about burnout and suggest the possibility of discussing it further in this episode. They highlight the mental toll of working long hours and the difficulty of retaining high-paying clients while managing a busy schedule.Gab: Continues to discuss how poor lifestyle choices like sitting for long hours, eating fatty foods, and poor circulation can affect your body. They explain how these habits can contribute to weight gain and health issues, especially if you don't incorporate physical activity into your routine.Gelo: Agrees and points out that these lifestyle factors can impact heart health, circulation, and overall energy levels. He emphasizes the importance of exercise and diet adjustments to avoid these negative effects.Gab: Suggests simple physical activities to incorporate into a work-from-home routine, such as walking short distances, using a treadmill, or standing while working. They mention the benefits of having ergonomic furniture to reduce discomfort during long working hours.Gelo: Agrees and emphasizes the importance of being mindful about movement, even if it’s just standing or walking for a few minutes.Gab: Talks about the importance of staying hydrated throughout the day, especially for those working long hours in front of a computer. They suggest drinking water regularly to maintain health and reduce the risks of dehydration-related problems.Gelo: Comments on the impact of drinking water on energy levels and health.Gab: Then transitions to discussing the importance of investing in ergonomic furniture, particularly chairs, to avoid strain and discomfort during long work sessions.Gab: Shares their personal experience of needing coffee to get through busy days, particularly during meetings at odd hours. They mention the difficulty of managing energy levels and the importance of understanding the pros and cons of coffee consumption.Gelo: Briefly comments on the necessity of setting clear boundaries around coffee consumption to avoid negative effects.Gab: Discusses the importance of taking breaks after long hours of screen time. They recommend activities like playing with family, spending time outdoors, and avoiding excessive screen time after work to reduce eye strain and improve mental well-being.Gelo: Shares their experience of spending time in parks or nature to decompress, emphasizing the importance of balancing screen time with outdoor activities for better mental health.23:31 - 30:50Gelo: Talks about setting boundaries at work to protect your mental health. They suggest informing clients and colleagues about your availability, especially if you work in a freelance environment with irregular hours.Gab: Concurs, explaining that setting boundaries helps manage expectations and avoid burnout, especially when working with difficult clients or in situations where boundaries are not respected.Gelo: Mentions the importance of not overcommitting, especially when working long hours. They suggest saying "no" to clients or tasks that aren’t aligned with your priorities, and how learning to set limits helps preserve your energy and mental health.Gab: Discusses personal experiences of overworking and dealing with the consequences, such as burnout from working 16–18 hours a day. They emphasize the need for self-care and mental health awareness.Gelo: Shares their experience of experimenting with a high-protein diet, specifically eating steak and eggs in the morning to boost energy. They mention the positive effects of this change on their energy levels throughout the day.Gab: Jokes about how affordable it is to incorporate such foods into their routine, while Gelo highlights that diet changes can be tailored to personal preferences and budgets. They discuss how simple diet adjustments can lead to noticeable improvements in energy and focus.Gab: Reinforces the importance of setting boundaries in both work and personal life to maintain mental health. They discuss the challenges of freelancing and how establishing clear guidelines with clients helps ensure long-term success.Gelo: Concludes by reflecting on the importance of balancing work and personal time and setting boundaries to avoid overwork and stress.Gab: Discusses the importance of maintaining respect for personal life outside of work. Emphasizes that balancing work and personal time is essential, and it’s crucial to respect this boundary.Gelo: Agrees with Gab, pointing out that clients who work on a retainer basis may not always understand personal boundaries but that professionals can still manage by setting clear expectations.Gab: Talks about how certain tasks, like a simple text or uploading a blog, can be delayed to the following workday (like Monday), which can help balance workload and personal time. Highlights the importance of setting realistic expectations with clients about availability.30:50 - 33:21Gab: Continues discussing work timings and how sometimes tasks may need to be postponed or adjusted, but communication is key.Gelo: Acknowledges the flexibility of handling tasks and communication in a way that respects both personal time and professional commitments.Gab: Suggests using tools like ChatGPT to optimize communication with clients, making responses more respectful and professional.Gab: Explains that maintaining professionalism and setting clear communication boundaries are important for establishing respect in the working relationship.Gelo: Agrees, noting that setting expectations clearly prevents misunderstandings.Gelo: Offers a brief, humorous response about understanding and adjusting to the workflow. He suggests a technique where one can set boundaries by starting with offline communication first and then moving to more personal methods like WhatsApp, to prevent constant work distractions.Gab: Talks about defining work hours to help clients understand when to expect responses. Gab mentions that they personally work from 1 pm to 10 pm, which is important for setting clear boundaries.Gab: Explains that respecting one’s own work hours, and ensuring clients are aware of these hours, is part of professionalism. Gab emphasizes the importance of not letting work bleed into personal time.Gelo: Recommends that clear, non-negotiable working hours should be communicated to clients. This helps in preventing misunderstandings and ensures balance.Gelo: Reflects on the importance of setting boundaries and sticking to them. Emphasizes that both parties must respect each other’s time for a successful and sustainable working relationship.33:23 - 35:59Gab: Shares personal practices for achieving work-life balance, including physical activity like stretching and push-ups. Gab emphasizes the importance of having a structured daily schedule, which helps maintain consistency and focus.Gab: Continues talking about the importance of organizing time efficiently. Gab uses the example of setting aside time in the morning to do physical exercise before beginning work, to maintain both mental and physical health.Gab: Discusses how keeping a structured routine ensures that one can fit exercise or personal time into their busy schedule. Gab mentions using a calendar to keep track of meetings and work tasks.Gelo: Shares their struggle with focusing and how they sometimes forget certain tasks. They mention journaling as a helpful tool, though they admit not always being consistent.Gelo: Talks about their experience with ADHD and how it affects their ability to stay focused on one task. They recommend using strategies like journaling and creating to-do lists to improve productivity.Gelo: Suggests another method for staying productive by setting non-negotiable work hours, such as blocking off certain times for focused work and others for physical exercise.Gelo: Recommends finding accountability partners to stay motivated and consistent. They share how having a workout buddy or someone to check in with helps them stay on track.Gab: Agrees, adding that accountability partners are valuable because they keep you consistent in your goals, such as fitness or work tasks. Gab shares a personal anecdote about how having a workout partner helps maintain motivation.36:01 - 38:16Gelo: Talks about how isolation can impact mental health, particularly for freelancers who often work alone. They stress the importance of social connections and building a support network.Gab: Shares their own experience with isolation. Gab mentions how they were introverted in high school and college but have come to appreciate the value of building social relationships, particularly through online communities.Gab: Reflects on how they initially felt like they were the only one working in SEO during the years 2016–2018. Over time, they began attending conferences and joining online communities, which gave them a sense of belonging and increased motivation.Gelo: Agrees and mentions how being part of a community and interacting with others online can help combat feelings of isolation.Gab: Emphasizes the importance of sharing knowledge within communities. Gab believes that the days of "hoarding" knowledge to stay ahead are gone. Instead, collaborating and sharing is now the key to success in freelancing.Gab: Encourages listeners to build relationships with others in the same industry. Gab suggests that freelancers can benefit from online communities where they can share tips, ask questions, and learn from one another.Gab: Reflects on how isolation can be a challenge for freelancers working from home and suggests that virtual relationships, such as through podcasts or online forums, can fill the gap and offer valuable support.38:34 - 41:11Gab: Suggests setting up regular meetups or check-ins with friends and colleagues to stay motivated. They stress that having something to look forward to, like a meet-up, can help keep up enthusiasm and reduce stress.Gab: Discusses how a lack of social interaction can affect one's sense of belonging. Gab explains how engaging with others and contributing to the community helped them regain a sense of purpose and belonging, which in turn boosted their confidence.Gab: Reflects on their earlier experiences with freelancing, feeling isolated and believing they were the only one facing certain challenges. Over time, connecting with others in the industry helped them realize they weren’t alone.Gelo: Emphasizes the importance of sharing knowledge within communities. They encourage listeners to engage in knowledge-sharing rather than hoarding information for personal advantage.Gab: Concludes by reiterating the importance of being generous with knowledge and collaborating with others. The freelancing community is more effective when everyone contributes and supports each other.Gelo: Begins the discussion by talking about the impact of isolation on remote work. He highlights how working from home can lead to various challenges, including feelings of loneliness, increased anxiety, and depression. These feelings stem from a lack of social support, which is common when working in isolation. Gelo notes that in a traditional office setting, it's easier to share personal problems with coworkers or managers, but when working remotely, it can be harder to connect with others, especially if communication is limited to chats or emails.Gab: Adds that working in a healthcare setting (like pediatrics) feels more traditional and structured, so he doesn't experience these feelings of isolation as much as others in different industries.41:11 - 47:39Gelo: Continues discussing the negative impacts of isolation. He lists several key effects:Feeling of lonelinessIncreased anxiety and depressionDecreased motivationReduced sense of belonging He mentions that isolation can lead to cognitive decline, as social engagement is tied to mental sharpness. He also touches on the difficulty of collaborating with teammates when you're isolated, and how overworking can exacerbate these problems.Gelo: Explains that isolation can impact cognitive functions over time. He connects this decline to the lack of social interaction and the mental sharpness that comes from collaborating with others.Gelo: Shifts the discussion to how stress accumulates over time in isolated environments. He describes a situation where a worker feels disconnected from a colleague, leading to misunderstandings and resentment. This can make it hard to work together on projects, further stressing the individual. He also mentions that working remotely in different locations (like provinces vs. metro areas) can contribute to feelings of isolation and disconnection.Gab: Chimes in, providing context on the importance of having a strong community and support system in the workplace. He brings up an example of people in SEO (Search Engine Optimization) forums, where the community can help alleviate feelings of frustration but also cause frustration if members are unresponsive or unhelpful.Gab: Emphasizes the importance of building a healthy work environment, especially for freelancers. He stresses the need for patience and professional communication, suggesting that answering questions thoughtfully can help avoid misunderstandings.Gelo: Echoes Gab’s point and discusses the benefits of being approachable and not making others feel dumb for asking questions. He also notes that when starting as a freelancer, it’s important to invest in your own professional development and network effectively with others.Gab: Talks about the importance of investing in your health, particularly for those in remote or freelance work. He mentions that many people, particularly vloggers or influencers, often neglect their health despite having a visible presence online. Gab stresses the need to focus on healthy food choices and regular exercise. He also mentions that new freelancers should avoid overworking to the point of burnout and should take steps to ensure their physical and mental well-being, such as using ergonomic furniture and setting boundaries between work and personal life.47:39 - 51:04Gab: Offers practical advice for new freelancers, particularly on how to manage their health risks while working remotely. He suggests freelancers invest in ergonomic setups (like chairs and desks), which can help prevent long-term physical issues like back pain. He also advises that freelancers focus on building a result-driven approach, where they can showcase case studies or examples of their work to attract higher-paying clients. Gab also emphasizes the importance of investing in health insurance or emergency funds in case something goes wrong.Gelo: Wraps up the discussion by summarizing the importance of establishing a routine, managing stress, and setting boundaries in work life to avoid the negative effects of isolation.Gelo: Finishes by briefly summarizing the tips discussed, highlighting the importance of maintaining a work-life balance, investing in health, and setting up a proper work environment.Gab: Concludes by reiterating that no matter what kind of work you do—whether it’s freelancing or remote work—you need to prioritize your health and well-being. He also stresses the importance of investing in yourself to achieve long-term success.Gelo: Discusses the importance of prioritizing health early on, mentioning ergonomic chairs and desks. He highlights staying connected within the community, especially in SEO and VA groups, where you can find helpful resources such as free webinars and conferences. Gelo emphasizes networking for referrals and monitoring screen time to maintain a healthy work-life balance.Gelo: Continues explaining the value of asking questions and seeking advice from others in professional communities. He reiterates the importance of managing screen time and taking breaks to avoid burnout, especially for remote workers. He also mentions the need to practice stress management, which is often overlooked in the Philippines.Gelo: Further emphasizes that stress management practices like meditation or downtime aren't commonly practiced in the Philippines. He shares that he recently consulted a health professional via his work health card, which offers access to services like psychologists and stress management techniques.Gelo: Explains that health consultations can provide valuable techniques for managing stress. He mentions how health cards at work offer psychological support, which can help with mental clarity and well-being, particularly for remote workers. Gelo suggests seeking out professional help when needed.51:06 - 52:43Gelo: Clarifies that InfiniCare provides access to psychologists who can offer guidance on stress management. He encourages not to wait until you're feeling mentally unwell before reaching out to these professionals. It’s important to be proactive about mental health, especially in work-from-home setups.Gelo: Talks about the benefits of seeking professional help, especially when working remotely, to avoid burnout. He mentions that even male employees, who may hesitate to speak up about their feelings, can benefit from consulting a mental health professional. It’s crucial to invest in one’s mental health.Gelo: Shares a personal goal of taking a 3-day break from work next year to fully disconnect. He wants to turn off his cellphone and experience a full retreat to reset and recharge mentally. He emphasizes that it’s important to have time for yourself to reflect and relax.Gelo: Explains that he wants a retreat where he can be fully disconnected from work, emphasizing that it's crucial to experience time away from work to recharge.Gelo: Clarifies that it’s about taking time for yourself to fully disconnect and refresh. He discusses the benefits of taking a retreat alone to rest and reset mentally.Gab: Suggests that a retreat can be valuable when taken alone for personal reflection.Gelo: Continues discussing the idea of taking time off for a retreat. He mentions renting a cottage in a nature-filled area to fully disconnect from work and recharge.Gab: Asks about the location and type of retreat Gelo is considering.Gelo: Mentions Mount Puro and the option to rent a cottage there, suggesting that a retreat should be in a natural, peaceful location to fully disconnect.Gab: Responds with interest, noting that this type of retreat sounds appealing.52:44 - 54:06Gelo: Mentions the plan to disconnect, even bringing just a simple phone for emergency purposes. He emphasizes the need for a clear mind during such breaks.Gab: Jokes that the phone would be for emergencies only, ensuring no distractions during the retreat.Gelo: Talks about the overwhelming number of clients and the referrals they receive, with a growing delegation system at work. He encourages freelancers to learn how to delegate tasks and manage their workload.Gab: Agrees, emphasizing that as their business grows, they need to learn to delegate to avoid burnout.Gelo: Shares the importance of continually upgrading your skills, especially for new freelancers. The more you learn, the more motivated you’ll be to push forward and expand your professional capabilities.Gelo: Emphasizes the need for ongoing professional development. Freelancers should never stop learning and should always aim to improve their skills. He points out that the ultimate goal is to grow, whether it's transitioning into an agency owner or continuing to enhance your expertise.Gelo: Encourages listeners to strive for greater success in their freelance careers and to continually look for opportunities to expand their knowledge, ultimately helping them achieve bigger goals like becoming agency owners.54:06 - 54:31Gab: Reflects on the possibility of helping others with their SEO skills, as mentioned earlier.Gelo: Agrees and suggests discussing the topic of SEO in more depth.Gab: Suggests setting up an SEO webinar or consultation to reach more listeners interested in SEO strategies.Gelo: Adds that it’s a good idea to create a space where listeners can learn more about SEO.Gelo: Agrees and suggests moving forward with this idea to provide more educational content for listeners.Gab: Adds that this can be a valuable resource for their audience.Gab: Says, Let’s do it.Gelo: Adds that the ideas are beginning to spark and suggests planning out the event.Gab: Agrees and suggests working on the details to make it happen.Gelo: Emphasizes that this could help listeners reduce stress and enhance their professional growth.Gab: Points out that this could be a great learning opportunity.54:31 - 55:23Gelo: Encourages listeners to stay anonymous in their discussions about stress management or other challenges, suggesting it could be a helpful and open conversation.Gab: Agrees, mentioning that anonymity could make people more comfortable in sharing their struggles.Gelo: Suggests creating a space for anonymous discussions to help listeners feel more comfortable.Gab: Agrees and mentions that this could be a useful way to foster community support.Gab: Asks to clarify if this would be related to the podcast topic.Gelo: Discusses how sharing stories and experiences can help others learn. He encourages listeners to contribute their knowledge and challenges to foster growth.Gab: Confirms that sharing is indeed beneficial for everyone.Gelo: Reiterates that learning from each other is key and that providing a space for open communication is essential.Gab: Wraps up, noting the value of these discussions for improving the community.Gelo: Finishes by encouraging listeners to take action and improve their skills.Gab: Humorously mentions his own responsibilities. Signals that they’re nearing the end of the conversation.Gab: Mentions the final tips and suggestions.55:24 - 57:40Gelo: Promotes an ongoing giveaway related to SEO, explaining that there will be a live stream for a "Wheel of Fortune" type event with prizes such as cash and a 1-on-1 session with Sir Gab.Gelo: Explains more about the mechanics of the giveaway and mentions additional prizes, including 1-on-1 consultations and Canva Pro subscriptions.Gelo: Continues promoting the giveaway, focusing on its appeal.Gab: Expresses interest in the prizes and encourages others to join.Gelo: Adds that the 1-on-1 sessions with Sir Gab are also available as part of the giveaway, making the event more enticing.Gab: Mentions his SEO course and encourages listeners to check it out if they are interested in learning more about SEO strategies.Gelo: Encourages listeners to take the opportunity.Gelo: Continues by promoting the SEO Sprint course and mentions that the link will be available in the show notes.Gab: Reminds listeners to check out SEO merchandise, which is still available for purchase.Gab: Discusses new merchandise, including bags, available for order in their group. They’ve been adding new designs every month.Gelo: Mentions landing pages and new products coming soon for SEO enthusiasts.Gab: Talks about creating tutorial-based content for their audience, including TikTok tutorials.Gelo: Thanks everyone for tuning in and wraps up the conversation and says goodbye and invites listeners to join again for the next SEO session.

In our most recent episode, we are excited to participate in the Ask Me Anything (AMA) Live Session with Coach Adrian Gaña, where we discussed the following topics:1. Local SEO  2. Leveraging customer reviews for better rankings  3. How AI is changing the SEO industry  4. Social media tactics for local engagement  5. Email automation for higher conversions  6. Positioning yourself as an expert in SEO  7. Winning high-ticket clients with a perfect pitch  8. Personal branding for attracting high-value clients  9. Where to find high-paying clients online  10. The psychology behind pricing your services  

If you've been keeping an eye on SEO trends, you've likely noticed some big changes. AI is no longer just a futuristic concept—it’s transforming the way SEO professionals approach everything from keyword research to content creation. But what exactly is AI’s role in SEO today? How are tools like ChatGPT, machine learning, and automation changing the game for marketers and businesses? In this episode of SEO Kwentuhan's podcast, we explore these questions and break down the impact of AI on SEO. We cover how AI is enhancing productivity, changing SEO workflows, and where human expertise still has the upper hand. This episode is packed with valuable insights that could change the way both seasoned SEO professionals and newcomers approach AI in digital marketing.Transcript Summary00:00 - 01:11Gab: Introduction to the episode, with a lighthearted focus on SEO topics. The hosts are setting up for a discussion on lighter aspects of SEO.Gelo: Humorously questions whether the topic will truly be light, mentioning the recent heavy discussions about AI in SEO.Gelo: Continues discussing the growing influence of AI, stating that AI is here to stay and expressing that it has significantly impacted SEO, especially with recent shifts in the industry.Gelo: Expands on the increasing reliance on AI in SEO and hints at the disruption that AI will continue to bring, especially among SEO professionals.Gab: Agrees and emphasizes that this topic is essential for anyone in SEO, especially those worried about job security in the future due to AI advancements.Gelo: Adds a brief joke about AI in gaming, referencing its presence in games like Counter-Strike.Gab: Shares his own experiences with AI, particularly its presence in gaming, but points out how AI's influence has expanded far beyond that into fields like SEO.01:11 - 02:46  Gelo: Makes a playful joke about AI in gaming but acknowledges its increasing relevance in various industries.Gab: Asks if the audience is familiar with AI's basic concept and how it has evolved, touching on the perception of AI as something new but now increasingly familiar. Gelo: Elaborates that while AI has been around for a while, the recent surge in its visibility is largely due to tools like ChatGPT and various AI-powered APIs.Gelo: Asks Gab why AI has become so critical in SEO today, leading into a discussion on the increasing reliance on AI-powered tools to aid in SEO efforts.Gab: Explains his recent experience with introducing AI to marketing students, explaining how professors are emphasizing the need to adapt to AI for the future.Gab: Shares a motivational motto from the professors: "Learn to adapt to AI, so you won't evaporate," highlighting the importance of embracing change in the SEO field.02:47 - 04:06  Gelo: Agrees with the need to embrace AI, referencing a concept about "cheating" or "innovating" instead of clinging to outdated methods.Gab: Discusses the challenges faced by traditional SEO experts (OGs), particularly those resistant to adopting new tools and techniques as AI grows in influence.Gelo: Mentions that mindset is just as important as tools in SEO, stressing that a rigid mindset can prevent growth and adaptation in the rapidly changing SEO landscape.Gab: Explains how old-school SEOs might have trouble adapting to AI-driven tools but stresses that having a deep understanding of SEO fundamentals is still key to making the best use of AI tools.Gab: Warns that tools alone won't produce high-quality results if one doesn’t understand the basics of SEO. Gab: Addresses the question of AI’s importance in SEO, mentioning that Google is still the dominant platform for search, with 2 trillion searches every year.04:11 - 6:50 Gab: Provides interesting facts to emphasize why Google and its search ads still drive significant traffic and conversions, making SEO and understanding search engines crucial for success. Gab: Continues by talking about how AI-powered search engines (like Search GPT) could eventually reshape SEO strategies, but Google’s dominance still requires SEO expertise.He emphasizes that SEO remains important because users still rely heavily on Google to find information, brands, and products online.Gab: Talks about the increasing preference for voice search and its effect on SEO strategies, especially as younger users opt for voice search instead of typing.Gab: Concludes the point by stating that SEO remains important today, even as AI-driven search engines begin to emerge and affect search behaviors.Gelo: Reaffirms Gab’s point by echoing the necessity to embrace AI, pointing out that businesses will have to evolve or risk being left behind as AI continues to shape the SEO landscape.07:00 - 10:21  Gab: Introduces both the good and bad news about AI in SEO, hinting at the growing competition AI is bringing to SEO. Gab: Discusses the impact of AI on competition and how SEO professionals can use AI tools to speed up processes like content writing, keyword analysis, and link auditing, making SEO work faster and more efficient. Gab: Explains how AI is improving SEO productivity, allowing tasks to be completed in shorter time frames, although the quality of the results still depends on the tool used and the user’s expertise.Gelo: Talks about the integration of AI tools into project management, like using Zapier and ChatGPT for tasks like automating responses to Google reviews and streamlining tasks that would traditionally take a lot of manual time.Gelo: Gives an example of using AI to handle large volumes of Google reviews for local SEO, explaining how this helps reduce repetitive tasks and allows more time for strategy development. He adds that while AI can handle mundane tasks, it might lead to a loss of jobs if businesses over-rely on automation without the necessary skills to keep up with evolving demands.10:22 - 15:00  Gab: Discusses the downside of over-reliance on automation, especially in the creative fields, where AI might replace jobs that require human creativity and expertise. He gives an example of how AI can produce designs or content, but these can often lack the personal, creative touch that a skilled human worker might provide.Gab: Elaborates on the problem of AI-generated content lacking the depth and personal touch that comes from human experience, especially when it comes to specialized topics like travel guides.Gab: Compares generic AI-generated content with human-authored work, arguing that AI might miss subtle details or nuances, which an expert in a specific field (like a travel blogger) could include. He discusses how a lack of expertise can lead to superficial content that may lack valuable insight or authenticity, giving the example of a generic AI travel article about beaches. Gab: Contrasts AI-generated content with his own experience writing about a location, such as Palawan, where personal experience brings authenticity and depth to the content.Gab: Concludes that while AI is useful for generating content, it cannot replace the authenticity and nuance that come from real-world experience and expertise.15:03 - 16:50  Gelo: Comments on the issue of AI not being able to replicate personal experiences, and how this can impact the depth and quality of certain types of content, like travel guides.He wraps up by noting that AI’s role in SEO is growing, but human expertise, insight, and creativity will remain essential for high-quality, niche, and deeply authentic content.Gelo: Mentions a possible issue with privacy concerns when using certain tools, though he is not sure about the details yet.Gab: Responds, agreeing that privacy concerns are an issue.Gab: Shares an example of a past situation where they experienced privacy concerns related to account management. Gab had mistakenly logged into an account, and another person on the team noticed and pointed it out.Gelo: Adds that they don't have any personal problems with the situation.Gab: Explains that they tried generating an email and sent it, but encountered an issue where the person's details appeared, and the situation was clarified after communication with the team member.17:01 - 18:38  Gelo: Shares their experience with voice search, mentioning that their Google Home or Alexa picks up on voice commands.He shares a funny moment where they mentioned "pizza" around their Google Home device, and suddenly their Facebook feed was filled with pizza-related posts.Gelo: Reflects on how surprising it is that AI tools can pick up on such things, which can raise privacy concerns.Gab: Acknowledges the growing concerns around privacy and how AI might be gathering more personal data.Gelo: Asks about ethical concerns when it comes to using AI for content creation, especially in SEO.Gab: Mentions that while AI usage is common, certain countries and organizations are creating regulations around its use.Gab: Gives an example of blog posts being generated by AI and the importance of adding a disclaimer to indicate the use of AI. They also mention concerns like misinformation and plagiarism that can come from AI-generated content.19:05 - 22:16Gelo: Adds that the health and finance sectors are especially sensitive to AI-generated content, as errors could have serious consequences.Gelo: Explains how AI tools, like ChatGPT, can automate competitor analysis and topic generation, but emphasizes the need to verify the accuracy of the content generated.Gelo: Discusses the potential drawbacks of relying solely on AI for SEO content creation, such as the decline in content quality when AI doesn't check for factual accuracy.Gelo suggests the use of an "AI tag" in the backend of articles to indicate that the content was generated by AI, separating it from the user-facing content.Gab: Reflects on how some people may have a negative view of AI-generated content, but acknowledges that it can still be useful when the data is accurate and helpful.Gelo: Adds that a more transparent approach, such as adding AI disclaimers, would be better for users, especially in the backend, without showing them in the article directly.Gab: Suggests that regulations will likely become more important as AI tools become more widespread, and that companies using AI must disclose it to avoid penalties.Gelo: Asks Gab for recommendations on AI tools for beginners in SEO, particularly those that are cost-effective.22:17 - 24:39 Gab: Recommends using tools with lifetime deals, like NeuronWriter, as they can be more affordable in the long run compared to subscription-based tools.Gelo: Shares his experience using various AI tools, including NeuronWriter, which has a more affordable version of SurferSEO, and Page Optimizer Pro.Gab: Talks about how he buys tools with lifetime deals for efficiency but also acknowledges that there are cases when other tools might be a better fit for specific needs.Gab: Mentions purchasing video editing tools like Canva and FlexClip for content creation, although he notes some drawbacks with tools like Canva.Gelo: Shares a disadvantage of using Canva, mentioning that it's a bit restrictive for certain uses.Gab: Introduces Fireflies AI, a tool that helps with transcription during meetings and automatically generates notes for later reference.He continues explaining how Fireflies AI can be useful in transcribing meeting notes automatically, saving time and ensuring important instructions are remembered.24:58 - 27:23Gab: Elaborates on how Fireflies AI can be integrated into tools like ChatGPT to help save time when working with client notes.Gelo: Mentions that the free version of the tools can still be quite effective for simple tasks, but encourages readers to explore these tools further.He mentions using tools like Neuron Writer, though he notes that it no longer offers lifetime deals. He advises listeners to keep an eye out for deals or to explore alternatives.Gelo: Shares that ChatGPT is useful for automation and recommends a few tools for SEO and content writing automation.Gelo: Talks about how "Make" (an automation tool) is helpful in setting up automatic tasks like delivering files or project updates to clients.Gelo: Talks about the benefits of using tools like Zapier and Make for automation, mentioning that Make's free version is suitable for many tasks.27:23 - 30:33  Gelo: Elaborates on using tools like NeuronWriter and AI for SEO analysis, suggesting they are very useful when working with multiple websites and managing clients. He discusses workflow creation using AI tools like NeuronWriter for efficient content creation and task management.Gelo: Warns against becoming too dependent on AI, suggesting it’s important to maintain balance with human insight. He talks about the different types of SEO tasks that can benefit from AI, like keyword research, competitor analysis, and automating certain SEO processes.Gab: Provides examples of SEO tasks like keyword research and trend analysis that AI can automate but also shares that certain aspects, like selecting keywords, still require human judgment.Gab: Elaborates on how AI can help with trend analysis and competitor analysis, but also explains that there are still limitations to its use in SEO, especially in areas requiring human insight.30:51 - 31:45Gab: Discusses uploading large datasets to tools like ChatGPT, even millions of data points, for analysis. Mentions challenges with uploading large files.Gelo: Acknowledges the challenge and mentions that sometimes errors occur when attempting to upload large spreadsheets.Gab: Talks about the need for filtering data and the difficulty of managing large datasets, including re-uploading them at times.Gelo: Responds with an understanding of the error that occurs during uploading large files.Gab: Mentions how AI tools can help with quick analysis, like offering suggestions for improvements based on data sets.Gelo: Talks about AI tools for SEO analysis, especially those that help identify trending keywords and analyze ranking changes after algorithm updates.Gab: Discusses using tools for SEO monitoring, which can show trending keywords, optimize SEO, and help track algorithm changes.Gelo: Recognizes the usefulness of the tool for SEO purposes.32:12 - 35:11Gab: Shares how tools like AI-driven predictive analytics help SEO teams improve their workflow.Gelo: Discusses the use of Google Data Studio for SEO reporting, linking it with Google Analytics (GA) and Google Search Console (GSC).Gab: Suggests that AI can integrate with tools like Google Data Studio to enhance SEO reporting. He also affirms the capability of integrating tools.Gelo: Mentions using SEO crawl tools to extend Google Search Console’s query limit, allowing for more detailed analysis of thousands of queries beyond GSC's default limits.Gelo: Shares how crawling tools help analyze why certain queries drop in ranking, typically linked to algorithm updates. He talks about using AI (like GPT) to automate outreach emails, including replying to messages efficiently, with data-driven insights about offerings.Gelo: Elaborates on using AI for link-building, detecting spammy articles through SEO analysis, especially analyzing homepage structures and content quality. He discusses the application of AI in identifying whether articles are considered spammy, emphasizing the importance of proper article structure and content quality.Gelo: Describes using AI to generate topic clusters from keywords to establish topical authority in a niche, providing a real-world example of generating clusters for specific industries.35:30 - 37:44Gab: Highlights how AI aids in SEO testing and automation, emphasizing the importance of trying out different strategies and refining processes.He encourages experimenting with AI-driven solutions, stressing that the possibilities are almost limitless.Gab: Explains how AI enhances productivity for SEO teams, such as reducing the time spent on data generation and suggestion interpretation, leading to more efficient workflows.He talks about how AI-generated SEO recommendations can be useful, but decisions still need to be based on a team's expertise to validate and refine the suggestions.Gab: Points out that AI can speed up the process, but human judgment is still crucial in making the final call on SEO decisions and strategies.Gelo: Mentions how the use of AI can help automate delegation, with tools like ChatGPT assisting with task assignments, reminders, and communication within the team.Gab: Talks about the importance of AI suggestions being reviewed thoroughly by team members, emphasizing the need for validation before implementation to ensure quality.38:07 - 41:31Gab: Discusses how AI has transformed collaboration, especially in cases where reminders and automated task tracking improve team efficiency and communication.Gelo: Responds with an example, showing how AI-assisted reminders help streamline task monitoring across teams.Gelo: Describes how AI aids project management, using automated reminders and task tracking systems to keep the team on track with deadlines and task completion. He talks about how having a systematic approach with AI reminders and progress updates has improved overall team efficiency and collaboration.Gelo: Mentions how the use of AI for reminders and updates has made collaborating across multiple clients much easier.Gab: Discusses how using AI tools for better task delegation helps improve team productivity, especially when working across multiple client projects that require consistent communication.Gab: Reflects on how AI can help project managers and account managers streamline processes and improve coordination within teams, especially for long-term projects.Sure! Below is a detailed chapter-by-chapter summary of the podcast episode with timestamps and clear speaker assignments (Gab as speaker #1 and Gelo as speaker #2):41:32 - 42:55Gelo: Asks, "How can we avoid over-reliance on AI when crafting content?" (referencing what Gab mentioned earlier).  Gab: Explains that AI should not replace human expertise but should complement it.  He says knowledge sharing and constant training are essential for mastering the craft and preventing over-reliance on AI.Gelo: Praises Gab’s point, expressing enthusiasm about AI and innovation.  Gab: humorously adds that there’s always room for improvement in both AI and human collaboration.  Gab: Discusses how people often still prefer writing articles themselves because they understand the process and the nuances of their audience.He says, AI can aid in this process, but human insight is still needed to ensure quality content creation.Gab: Continues by explaining that knowing how to edit and craft content properly is important to maintain high SEO standards. He emphasizes that AI alone can't guarantee content success—human knowledge and editing are still essential.43:25 - 47:17  Gab: Shares how using standard operating procedures (SOPs) and regularly updating them ensures consistent content quality. He says, AI is useful in certain contexts but still needs guidance from experienced professionals to be effective.Gelo: Jokes about acting like a seasoned SEO professional.  Gab: Explains that AI is helpful, but custom prompts are needed to achieve the best possible outcomes. He says, creating the right set of prompts ensures AI can generate high-quality, relevant content.Gab: Stresses that combining expert knowledge with AI tools leads to better creativity and personality in the content. He says, AI can support, but human expertise drives true creativity.Gelo: Advises writers to avoid simply copying and pasting AI-generated content. He suggests that using AI for inspiration is fine, but it’s important to retain creativity and originality, especially for ghostwriting or content creation.Gelo: Continues, encouraging content creators to not become complacent and let AI completely take over the writing process. He emphasizes the importance of maintaining creative control and enhancing expertise while using AI to beat writer's block. Gab: Talks about how the role of AI in SEO is still evolving, making it difficult to predict the exact changes it will bring in the next few years. He shares that experts are still trying to figure out AI’s long-term impact on SEO and content creation.47:22 - 50:28 Gab: Reflects on the rapid pace of technological advancement, especially in AI, and the possibilities it holds for the future of content creation. He mentions how AI can improve personalization and content generation, but human oversight will always be important for optimal results.Gab: Elaborates on how AI can assist in keyword research and traffic prediction, offering SEO specialists new ways to target and optimize content effectively.  He says the collaboration between AI and SEO experts can lead to more efficient and personalized content creation.Gab: Discusses the potential of AI to forecast SEO trends, including traffic growth and content performance, allowing for more accurate and data-driven predictions.Gelo: Shares a tool by Ryan Stewart, a traffic projection tool that integrates AI to help predict SEO outcomes and content performance. He mentions how these tools make it easier to optimize and forecast SEO strategies.Gab: Talks about his experience with AI in SEO, mentioning that AI tools like Ryan Stewart’s are useful but still need human analysis for the best outcomes.  He says AI tools can provide insights, but professionals must evaluate and implement them.51:02 - 55:49  Gelo: Continues discussing how AI and automated tools are changing content creation and SEO management, especially in platforms like WordPress. He compares AI-driven content scheduling and keyword targeting with more traditional methods.Gelo: Humorously comments on the fear of AI taking over jobs but emphasizes the value of upskilling and staying current with technological advancements in SEO and content creation.Gab: Talks about future trends, particularly with AI, automation, and the potential for robots to take on more tasks, including in content creation. He discusses the need to prepare for these changes by embracing both AI tools and traditional skills in SEO.Gab: Mentions the launch of his new SEO Sprint course, which includes AI-driven strategies for future-proofing SEO. He shares the importance of staying updated with industry changes and continuing education.Gab: Elaborates on how his course integrates AI tools and strategies to help content creators and SEO specialists stay competitive in an evolving landscape.Gelo: Shares that he is launching a Local SEO Masterclass, focusing on strategies to boost Google My Business rankings using AI and other advanced SEO techniques. He mentions the importance of combining AI with content creation for more effective SEO.Gelo: Wraps up by encouraging listeners to follow them on various platforms like Facebook, YouTube, and Spotify for more insights into SEO and AI. He thanks the audience and ends the episode with a reminder to stay updated on the latest trends.Gab: Concludes the podcast by saying goodbye to the audience.

Is it really possible to earn a six-figure income as a virtual assistant? In our latest podcast episode, we explore this question, drawing from our own experiences and insights shared by successful VAs we know. We’ll discuss what it truly takes to succeed in this field, including effective strategies and the challenges that often come up.If you’re curious about the potential of a virtual assistant career or considering making the leap, this episode is filled with practical advice and real-life stories. Join us as we explore how to transform your skills into a successful business.Transcript Summary00:00 - 02:49Gab: Introduction to the episode focusing on lighter SEO topics and the trending discussion around the six-figure income of virtual assistants, featuring insights from Coach Gelo.Gelo: Introduces the topic, referencing a recent KMJS special that discusses whether earning six digits as a VA is possible. He mentions he hasn't seen the episode but has noticed discussions on social media regarding VAs earning upwards of half a million.Gelo: Notes the discussions he has seen on Facebook and TikTok about VAs achieving significant earnings, hinting at the intriguing nature of these claims.Gab: Shares his personal reflections on the episode, expressing that he can relate to the topic and is excited to dive into the discussion.Gab: Mentions his own journey starting as a virtual assistant and the evolution of his career, touching on how he began earning in SEO, leading to his first million.Gab: He shares his timeline, explaining that he started working in corporate jobs before transitioning into freelancing with his girlfriend. He describes their initial tasks in web development and how they moved into SEO, highlighting his entry into the industry.Gab: elaborates on his early freelance career, noting that he worked in an SEO department and was part of an agency that focused on black hat SEO practices.02:49 - 06:39Gelo: Discusses the evolving nature of job titles within the VA field and how specific specializations have become more common over time.Gab: Mentions how the KMJS feature presented VAs with varied roles, including executive assistants, but notes the generality of the portrayal.Gab: He expresses concerns about mainstream media's portrayal of the VA industry and how it can create misconceptions about what freelancers can achieve, emphasizing the need for realistic expectations.Gelo: Asks Gab about his initial reactions to the KMJS episode, prompting Gab to share that while the income claims seem attainable, he believes they require time and skill development.Gab: Reflects on the importance of specialization and how certain technical skills, like cybersecurity or development, can command higher rates compared to general VA tasks.Gab: He explains that the KMJS episode noted that it took several years for the featured VA to build up their client base and develop their skills before achieving a six-figure income.06:39 - 11:47Gab: Clarifies that the six-figure income often reflects a combination of earnings from multiple clients or agencies rather than a single source, indicating it's feasible but requires strategic effort.Gelo: Prompts Gab to discuss the common earnings for Filipino VAs, noting that many factors influence income levels, including experience and skill set.Gab: Emphasizes that building a personal brand and online presence is crucial for attracting clients and achieving higher rates, sharing how this has worked for him.Gab: He concludes by discussing the significance of referrals and how the client’s location can impact earnings, highlighting the importance of understanding market rates in different regions.Gelo: Discusses the varying demand for skills across different countries like the US, Australia, and the UK, emphasizing that the SEO industry is currently experiencing high demand.Gelo: Highlights the importance of networking in obtaining referrals. He mentions the significance of building a strong professional network that can lead to potential clients and opportunities in SEO.11:47 - 14:58Gelo: Connects continuous learning with specialization. He stresses that having a wide range of skills can improve job prospects and that job descriptions on platforms like LinkedIn reflect this trend.Gelo: Suggests adding skills like Conversion Rate Optimization (CRO) and UI/UX design to one’s repertoire to enhance specialization.Gab: Shares his experience with data analytics, noting that even periodic updates to reports can significantly contribute to income growth.Gelo: Introduces the topic of common misconceptions about working as a Virtual Assistant (VA), referring to media portrayals.Gab: Addresses the belief that the VA market is saturated. He argues that while competition exists, upskilling can provide a significant advantage.Gab: Discusses rising taxes and the implications for digital service providers. He warns about the potential legal issues regarding tax evasion.15:26 - 23:12Gab: Clarifies the reality of working as a VA, highlighting challenges like stress and the misconception of easy money. Gelo: Reiterates the need for continuous learning in order to progress in the VA industry and maintain a competitive edge.Gelo: Asks about typical income progression for new VAs. Gab explains expected earnings for different experience levels, stating that beginners might earn $2-$3 per hour and those with more experience could earn more.Gab: Concludes with advice on the importance of specialization in increasing income potential, indicating that experienced VAs could earn $8 or more per hour, ultimately leading to six-figure incomes.Gelo: Discusses the importance of applying learned skills in various settings. He emphasizes that one should seek opportunities where they can command higher rates, iterating that experience plays a crucial role in this process.Gab: Highlights that becoming proficient takes time, and while some may seek quick financial gains, true expertise often requires gradual development. 23:12 - 29:04Gelo: Mentions a specific example of job opportunities in the Philippines for virtual assistants (VAs) and how they may not offer high initial rates. He suggests that early career roles can serve as stepping stones for future advancement.Gab: Reinforces that specialization in skills and obtaining certifications can significantly influence a VA's earning potential, stressing the need for continuous skill development.Gelo: Discusses how specific skills, such as SEO, can command higher rates compared to general tasks like data entry. The conversation shifts to the value of gaining expertise in niche areas to enhance service offerings.Gab: Shares personal experiences about obtaining relevant certifications, like Google Analytics, which build trust with clients. He emphasizes that certifications should align with desired job roles and help enhance one's portfolio.Gelo: Elaborates on the importance of deepening one's specialization within fields like SEO. He notes that as one's experience grows, they can transition to roles like consultation, offering expert services.Gelo: Reflects on the evolution of a VA's competency over time and how it impacts income opportunities. He mentions that successful VAs continuously expand their skills and adapt to industry demands.29:04 - 35:37Gab: shares a personal story about an early interview experience, illustrating the challenges faced when starting in the field. Both speakers acknowledge the need to overcome various hurdles to achieve success in the industry.Gab: Discusses the challenges of managing multiple clients and the importance of maintaining quality deliverables. He emphasizes that building a solid client base requires strategic decision-making.Gab: Warns about the pitfalls of inconsistent income when transitioning to higher-paying roles. He stresses the importance of making sound decisions to ensure financial stability over time.Gab: Concludes by discussing the necessity of establishing personal core values as a virtual assistant. He highlights how these values align with client expectations and contribute to professional integrity.Gelo: Discusses the hurdles in achieving significant income in the virtual assistant (VA) industry, particularly highlighting market saturation. Expresses concerns about how newcomers might struggle in a saturated market.Gelo: Emphasizes that while market saturation exists, there is hope for balance, especially with the rise of AI, which could shift demand dynamics.35:37 - 43:39Gelo: Notes the challenges of client acquisition amidst high supply of VAs and low demand, leading to job postings with lower rates.Gelo: Highlights the importance of specialization to command higher income, indicating that simply wanting a high salary isn’t enough without the right skills and focus. Mentions the potential for promotions within a VA role, especially for specialized positions like executive assistants.Gab: Discusses the advantages and disadvantages of freelancing compared to corporate jobs, particularly around benefits and income stability. Advises on understanding the lack of benefits in freelancing, emphasizing the need for realistic expectations from newcomers.Gab: Shares a personal anecdote about assisting a friend with SEO, stressing the importance of learning and continuous education in building a successful freelance career.Gelo: Encourages seeking mentorship and guidance from experienced professionals in the industry. Discusses the importance of realistic expectations regarding income and job availability, particularly for newcomers to SEO and the VA space.Gelo: Addresses the issue of underqualified practitioners entering the market, which can undermine trust in the industry and lead to negative perceptions among clients.44:01 - 50:54Gelo: Talks about the importance of learning and adapting in the SEO industry, encouraging listeners to invest in their skills and build strong portfolios.Gab: Emphasizes the importance of communication skills, networking, and building a trustworthy profile through client relationships and online presence.Gelo: Summarizes key takeaways: invest in skills, education, and portfolio building, while staying adaptable to industry changes, particularly in light of AI advancements.Gab: Promotes his upcoming course on SEO, aimed at helping both beginners and advanced practitioners enhance their skills.Gelo: Concludes with reminders to follow their platforms for updates and safety tips.

In this episode of our podcast, we focus on a crucial element of SEO: identifying the tasks that will shape your roadmap. Understanding what to prioritize can significantly impact your strategy's effectiveness. Coach Gab and Coach Gelo share practical insights, tools, and methods to help you create a clear and actionable plan for your SEO journey. This discussion offers a straightforward approach to optimizing your efforts right from the start.00:00 - 03:11Gab: Introduces the podcast episode focused on the lighter side of SEO.Gelo: Joins as a co-host and introduces the main topic: identifying tasks on the SEO campaign roadmap.Gab: Discusses the transition from being an SEO specialist to an SEO strategist, emphasizing the importance of understanding the broader aspects of SEO.Gelo: Clarifies that the title "specialist" may be misleading as SEO work requires a range of skills beyond a single specialty, advocating for the term "SEO expert."Gelo: Compares roles like SEO Assistant and Junior SEO Specialist, highlighting how titles can differ across companies.Gab: Shares personal experience with different roles, noting the variation in responsibilities depending on the company's structure.03:36 - 14:36Gelo: Initiates a discussion on identifying tasks for creating an SEO roadmap, asking Gab about the first steps in this process.Gab: Describes the importance of understanding the client’s services and current website status before formulating an SEO strategy. - Stresses the need for initial audits to gauge the website's readiness for SEO.Gelo: Discusses the necessity of various audits, like technical and content audits, emphasizing the significance of ensuring the website is indexable.Gab: Reinforces the point that without proper indexing, all SEO efforts may be futile, highlighting the importance of audits in the roadmap process.Gelo: Asks how to ensure SEO tasks align with the client’s overall business goals.Gab: Discusses the necessity of understanding client goals to create relevant SEO strategies, providing examples of how to tailor tasks to specific business objectives.Gelo: Shares a personal anecdote about helping a client achieve sales through effective SEO strategies, illustrating the importance of actionable goals.14:36 - 17:47Gelo: Emphasizes the need for continuous learning and adaptation of strategies based on previous experiences to better serve clients.Gab: Concludes the discussion on the importance of aligning actions with client expectations and business objectives, stressing ongoing education in SEO.Gelo: Asks how to break down larger SEO goals into manageable tasks.Gab: Emphasizes understanding the client's business goals and objectives first. Discusses converting broader SEO goals into smaller, bite-sized tasks. For instance, the first step is to collect relevant keywords related to the client's products. Highlights the importance of knowing the target audience, including B2B (business to business) versus B2C (business to consumer) considerations.Gab: Explains that the keywords will differ based on whether the business targets other businesses or direct consumers, using the example of a heater distributor.Once the relevant keywords are identified, the next step is to determine how to rank for those keywords, aligning with the client's overall goals.17:47 - 20:55Gab: Discusses creating service pages based on identified keywords and determining actions to achieve SEO and business goals. Stresses the need to break down the client's large goals into smaller, actionable tasks.Gelo: Suggests starting with the big goal and brainstorming subtasks to achieve it.Gab: Advises that even if you are focused on link building or technical SEO, it is essential to connect those efforts to the overall goals. Talks about optimizing page scores and core vitals to help achieve business goals.Gelo: Adds that for e-commerce, technical details like canonicalization of pages must be checked.Mentions the importance of ensuring canonical tags are correctly set up to avoid duplicate content issues.Gab: Agrees that understanding which pages are crucial for SEO can help focus optimization efforts.21:04 - 28:00Gelo: Discusses managing tasks efficiently using frameworks and project management tools.Stresses the need for a systematic approach to project management in breaking down larger SEO goals.Gab: Talks about using templates to manage tasks effectively.Gelo: Mentions that having a project management tool can help organize tasks, prioritize, and set deadlines.Gab: Discusses balancing short-term tasks with long-term SEO strategies, focusing on quick wins for immediate results. Highlights the need to audit keywords to ensure effective targeting.Shares that optimizing important pages like home and product pages should be prioritized.Gab: Discusses consistency in branding across platforms and its importance for quick wins in SEO.Talks about fixing broken links and redirecting them for improved SEO impact. Emphasizes that implementing these short-term strategies can yield immediate effects on traffic.Gab: Explains that while long-term strategies take time to show results, they are essential for sustained success in SEO. Highlights the importance of patience in seeing results from long-term strategies.28:01 - 34:10Gelo: Agrees with Gab about quick fixes and technical SEO aspects, noting they can lead to high-impact results. Discusses that technical SEO fixes, such as addressing broken links and optimizing content, are crucial for short-term wins.Gelo: Mentions that technical fixes should be balanced with longer-term strategies, especially in content optimization. Advises on maintaining a balance between short-term and long-term SEO efforts while managing ongoing tasks.Gelo: Emphasizes the importance of conducting thorough research for link building and how the tasks you choose for your campaign depend on your knowledge and experience. Mentions that they can provide examples but acknowledges that understanding comes from hands-on experience.Gab: Discusses how agencies benefit from established structures and processes, making it easier to implement strategies. Points out that agencies can achieve results relatively quickly and maintain consistent efforts over time.Gelo: Highlights that the first three months are critical for SEO campaigns, as clients evaluate agency effectiveness during this period. Stresses the importance of initial implementation and reporting to demonstrate progress. Provides examples of prioritizing tasks, especially in local SEO. Suggests optimizing Google My Business (GMB) as a quick win to boost rankings and visibility.34:14 - 40:58Gab: Explains a method for prioritizing tasks using a heat analysis approach. Discusses categorizing tasks based on their impact and time consumption, aiming to focus on high-impact tasks first.Gelo: Introduces the ICE scoring model for task prioritization, which factors in impact, confidence, and ease of implementation. They mention its relevance to their SEO courses. Talks about the Eisenhower Matrix as a tool for categorizing tasks into urgent and important quadrants. This helps in determining which tasks to prioritize and schedule.Gelo: Suggests using AI tools like ChatGPT to help with task identification. They recommend cross-checking AI suggestions with personal expertise or mentor guidance for reliability.Gab: Concludes by suggesting that combining the ICE scoring model with the Eisenhower Matrix can enhance decision-making, especially for freelancers or teams, helping to clarify which tasks to execute.40:59 - 45:02  Gab: Highlights the significance of tools like Google Analytics as an essential resource for SEO strategies. Access to real data allows for more effective strategy development.Gelo: Agrees with Gab's point on the need for analytics.Gab: Discusses the advantage of being knowledgeable in SEO, emphasizing customized strategies for clients that blend general practices with tailored solutions Mentions the value of third-party tools like Ahrefs and SEMrush for obtaining traffic data when direct access to Google tools isn't available.Gelo: Suggests using tools like Screaming Frog for technical audits.Gab: Stresses the importance of identifying high-impact tasks during audits.Gelo: Discusses the use of multiple tools in conjunction for a comprehensive overview of data to inform strategies. Shares his experience with AI-driven tools for auditing multiple client websites, emphasizing the need for tracking performance metrics.45:02 - 51:01  Gelo: Introduces advanced AI monitoring tools, explaining their utility in performance tracking.Gab: Discusses the benefits of using Google Data Studio for consolidating data and generating insights for client growth forecasting. Outlines how AI tools can help identify trending keywords and optimize traffic forecasts without extensive manual research.Gab: Explains how to effectively collaborate with external teams like content writers and developers, stressing the need for a clear roadmap with assigned tasks. Advocates for using Gantt charts for project timelines and ensuring clear communication with developers.Gelo: Highlights the importance of detailed instructions and avoiding vague requests to prevent miscommunication.Gab: Emphasizes the need for clear, point-by-point communication, especially regarding technical jargon that may not be understood by all team members.Gelo: Discusses the effectiveness of organized meetings with clear agendas and follow-ups to maintain urgency and accountability among team members.51:02 - 55:17  Gab: Reflects on experiences working with developers, noting differences in work ethics and communication styles among teams from various regions.Gelo: Adds to Gab's comments about diverse developer experiences and the importance of clarity in task assignments.Gab: Discusses the importance of canonical tags for SEO and how they affect crawlability and indexability of websites. Highlights the significance of fixing issues affecting a large number of URLs.Gelo: Shares experiences related to web development and how certain practices can create bottlenecks. Encourages patience and understanding when working with web developers.Gelo: Emphasizes the importance of communication when working with web developers. Suggests sharing your experience to enhance collaboration.Gab: Talks about the challenges of implementing changes and how to manage unexpected issues during updates. Shares a personal experience with implementing a blog.Gelo: Asks about adjusting SEO strategies in response to algorithm updates and changing search trends. Emphasizes the need for flexibility.55:17 - 01:10:05 Gab: Discusses how to analyze impacts post-update, suggesting to wait for full rollout before making significant changes. Advises careful analysis of affected pages and queries before implementing adjustments.Gelo: Shares an experience of traffic loss and the importance of patience during updates. Encourages consistency in strategy until the effects of updates are fully realized.Gab: Outlines methods for tracking progress on an SEO roadmap, recommending quarterly reviews to assess keyword rankings, traffic, and conversion rates. Highlights the importance of benchmarks.Gelo: Discusses the use of tools like Ahrefs to benchmark traffic, backlinks, and keyword performance over time. Stresses the significance of monitoring these metrics for successful SEO strategies.Gab: Provides rapid-fire advice for new SEO strategists, including competitive research and staying updated on industry trends. Gelo adds the importance of understanding the client's business model to tailor strategies effectively.01:10:06 - 01:13:44Gab: Discusses the importance of aligning a travel website's offerings with its target audience. He emphasizes the need for the website to cater to specific demographics, like retirees looking for a relaxed travel experience rather than active trekking.Gelo: Stresses the significance of educating clients on SEO strategies. He suggests that improving communication within departments, especially between the content team and SEO experts, is crucial for effective keyword usage and understanding. He also highlights that knowledge transfer can build authority and better results in SEO efforts.Gab: Explains the role of context and internal linking in SEO. He points out that content writers often misunderstand SEO concepts, leading to poor linking strategies. By properly analyzing content and its connections, teams can improve their ranking on Google and enhance knowledge sharing.Gelo: Recommends creating SOPs for SEO processes to streamline explanations and training for content writers. He advises that having a clear system can alleviate confusion and improve overall strategy implementation.01:13:44 - 01:19:20Gelo: Highlights the importance of cultivating a growth mindset within teams. He encourages accepting challenges and setbacks as opportunities for learning and improvement, stressing that a positive approach can lead to better adaptation in the dynamic field of SEO.Gab: Shares insights from a case study, noting that not all strategies will yield success, but there are valuable lessons to learn from failures. He emphasizes the necessity of constant communication with clients and adapting strategies based on real-world results and competitor actions.Gab: Announces a new SEO course called "SEO Sprint," aimed at enhancing knowledge in the field. Gelo: Discusses his upcoming local SEO masterclass and the integration of AI into the curriculum, encouraging listeners to stay tuned for updates on their respective courses.Gelo: Wraps up the conversation, thanking the audience for their engagement and highlighting the importance of continuous learning in SEO practices.

Not every SEO campaign goes as planned. From stubborn rankings to unexpected algorithm shifts, we’ve all faced challenges that tested our skills. In this SEO Kwentuhan episode, we share our most problematic campaigns, discussing the hurdles we encountered and the strategies that helped us overcome them. If you’re looking to navigate your own SEO challenges, you won’t want to miss this.Transcript Summary00:00 - 00:39Gab: Introduction to the episode, discussing the lighter side of SEO with Coach Gelo.Gelo: Introduction of the main topic: problematic SEO. Gelo mentions a definition they generated using ChatGPT.00:39 - 2:04 Gelo: Emphasizes the importance of understanding problematic SEO as it relates to job postings in the field.Gab: Briefly highlights the definition of problematic SEO.Gelo: Defines problematic SEO as the challenging art of managing SEO campaigns filled with issues, contrasting it with the more organized approach of programmatic SEO. Gelo: Describes the tools used in problematic SEO: stress management and communication rather than automation and AI.02:07 - 03:11  Gelo: Discusses the variety of problems encountered in different campaigns, emphasizing that every website faces its own set of challenges.Gelo: Starts discussing specific examples of difficult SEO campaigns.Gab: Acknowledges the importance of sharing experiences to help others in the field.Gelo: Mentions wanting to explore the topic further.03:12 - 05:21  Gab: Shares personal experiences with challenging campaigns and the necessity for various tools in different niches.Gab: Lists niches he's dealt with, including crypto and digital arts.Gab: Highlights a current challenging campaign in the booking engine niche, discussing branding and SEO readiness.05:21 - 10:01 Gab: Explains challenges faced, including lack of branding and QA processes, and the importance of addressing bugs.Gab: Talks about the complexities of local SEO and Google Business Profile optimization in the booking engine niche.Gab: Shares a case study involving a B2B cannabis website, discussing the lack of resources during the optimization process.Gab: Discusses challenges in the payroll software niche, focusing on high competition and the strategy shift towards product-led content.Gelo: Emphasizes the importance of aligning content with customer needs and improving conversion strategies.10:01 - 15:09  Gab: Concludes his experience with three challenging campaigns and expresses the ongoing learning process in SEO.Gelo: Shares his experience with problematic SEO, particularly with local SEO for service-based businesses. Discusses the pitfalls of using virtual offices in SEO strategies and how it led to issues with Google Business Profiles.Gelo: Explains the fallout from using virtual addresses, including suspension of profiles and the importance of compliance with Google's rules. Warns others about the risks of using virtual addresses and shares a current issue with managing multiple websites for a digital marketing agency in Canada.15:09 - 17:09Gelo: Discusses the negative impact of black hat SEO practices. He highlights that the team handling a campaign did not optimize their website properly, resulting in the creation of numerous spammy backlinks. This excessive use of spam backlinks can lead to penalties from Google, causing the entire website to struggle with rankings and visibility in search results.Gelo: Explains the issues with local SEO, emphasizing that searches for specific keywords in certain locations should yield results. However, he notes that in their situation, those searches were not appearing effectively. He shares that Google Search Console (GSC) showed no manual actions affecting their ranking, yet many websites still faced challenges. 17:10 - 20:07Gelo: Emphasizes the importance of setting realistic expectations with clients, especially regarding campaign timelines and results. He advises being upfront about potential outcomes, cautioning against false promises. Gelo also discusses the need for dedicated resources, like writers, to support SEO campaigns and the lack of adequate tools available for their work.Gelo: Stresses the necessity of establishing a strong brand presence from the outset. He mentions that clinics, for example, should have optimized listings early on to avoid difficulties later. He reiterates the importance of honesty in client relationships and maintaining open communication about performance.20:08 - 22:08Gab: Talks about the significance of experience in navigating SEO challenges. He highlights that as professionals progress in their careers, they should broaden their skills and improve their approach to handle diverse projects effectively. Gab also mentions the importance of learning from problematic situations to enhance expertise.Gelo: Encourages the audience to share their SEO problems in community groups for collaborative solutions. He underscores the value of learning from others’ experiences and adapting strategies to achieve desired results.22:09 - 25:23Gab: Shares insights on client dynamics and how their needs can influence SEO strategies. He describes scenarios where client requests lead to shifts in campaign focus and the importance of aligning strategies with attainable goals, like increasing organic traffic.Gab: Concludes by discussing pricing strategies and the necessity of transparent communication regarding budget constraints. He explains how adjusting service packages based on client budgets can lead to more successful collaborations.25:23 - 26:51 Gab: Focuses on high-impact tasks rather than guaranteed results, often adjusting strategies to meet client needs, especially for SaaS clients.Gab: Introduces a results-driven SEO strategy, concentrating on increasing organic traffic and rankings. Discusses setting measurable goals, such as improving qualified leads after optimization. Emphasizes the importance of revenue-driven results to influence business growth.Gab: Mentions the challenges of reporting to clients when strategies are not producing expected results.26:51 - 29:14Gelo: Comments on the issue of traffic metrics not leading to conversions.Gelo: Refers to "vanity metrics" and the importance of real results. Shares insights on monitoring metrics like monthly active users in a SaaS context.Gelo: Discusses strategies for improving traffic without additional budget for backlinks, focusing on collaboration with other blogs. Details a strategy where he focuses on link earning rather than begging for backlinks, emphasizing collaboration with relevant blogs.29:14 - 31:29  Gelo: Explains how he utilized customer service insights to create relevant content that appears in featured snippets, leading to passive backlinks. Highlights the success of using content to earn backlinks, creating a win-win situation for clients. Concludes that practical considerations for creating backlinks are crucial, ensuring both results and cost-effectiveness. 31:29 - 32:40 Gelo: Mentions a previous discussion about company strategies.Gab: Discusses the importance of a new strategy, particularly in niche markets that aren’t saturated, emphasizing the role of backlinks in improving visibility. Suggests focusing on less competitive niches for featured snippets and using research to align with audience queries for better backlinks. Shares that when contributing content, he also utilizes external links to enhance authority.Gelo: Agrees that providing good answers can enhance backlink opportunities.Gab: Highlights the importance of giving credit through citations, especially when linking to non-competitors.Gelo: Reiterates the importance of giving credit. Discusses how links, both outbound and inbound, contribute to Google’s understanding of relevance.32:40 - 33:55 Gelo: Transitions to discussing common SEO problems that need addressing.Gab: Identifies branding issues as a key problem; a strong brand helps in website optimization. Talks about his experiences with potential clients struggling to rank due to unclear branding keywords.Gelo: Comments on the challenges in branding, especially with similar names. Emphasizes that without a strong branding keyword, it’s difficult to rank for non-branded terms.34:02 - 34:56  Gelo: Asks about concerns with exact match keywords.Gab: Affirms that concerns exist but explains they are not universal across industries.Shares a personal anecdote about exact match domain purchases for local businesses.Discusses how exact match domains can still rank well despite changing Google policies.35:20 - 38:22  Gab: Reiterates the importance of branding in SEO strategy. Discusses the significance of keyword intent in strategy formulation. Highlights the need to align keywords with user intent for better ranking. Warns against mismatched keywords, which can lead to poor performance.Gab: Discusses the role of service and commercial pages in SEO. Advises verifying keyword intent to avoid mismatches between service offerings and content. Suggests starting with lower competition niches rather than competing with big brands.38:44 - 41:08  Gelo: Introduces client-side SEO problems that often arise. Emphasizes the need for clients to have a deep understanding of SEO basics. Discusses various on-page and technical SEO issues faced by clients.Gelo: Addresses the reliance of clients on paid ads over SEO. Highlights the importance of educating clients about the balance between SEO and paid ads. Discusses the necessity of knowledge transfer to clients about SEO processes and expectations.41:08 - 42:37  Gelo: Suggests sharing algorithm updates with clients to manage expectations.Highlights the challenges of turnaround times for client requests, stressing the need for clear communication. Concludes by discussing the readiness of websites for SEO and the challenges faced by startups.42:38 - 44:15Gelo: Introduces a strategy for building an audience for SaaS companies, emphasizing its effectiveness through various channels.Gelo: Discusses companies leveraging social media to build audience awareness before launching their SEO campaigns. Mentions the importance of audience engagement before any major budget allocation. Reflects on some websites that are not yet optimized for SEO, seeking advice on improving their readiness for such campaigns.Gab: Acknowledges the situation and shares an example related to the previous discussion.Provides an analogy about a booking engine that is still not optimized for SEO and emphasizes the need for honest discussions with clients regarding their SEO strategies.Gab: Talks about the challenges faced with clients who are not fully prepared for SEO campaigns, highlighting the need for clear guidance and understanding of SEO tools.44:15 - 45:48Gab:  Describes the necessity of knowledge regarding SEO optimization and research to effectively tackle challenges with SaaS clients. Emphasizes that demonstrating the usage of tools and the importance of consistent branding are vital for maintaining audience recognition.Gab: Discusses the long-term implications of neglecting SEO, noting that a drop in audience awareness can have significant consequences. Agrees with Gelo about the compounding nature of SEO efforts over time.Gelo: Points out that budget cuts can often lead to SEO efforts being undermined, as SEO is a long-term investment.45:48 - 46:49Gelo: Reflects on the reality of businesses facing budget cuts and how it affects their SEO campaigns and results.Gab: Acknowledges the ongoing SEO work and how updates can disrupt previously established strategies.Gelo: Mentions the lasting impact of initial SEO efforts even after budget cuts.Gab: Discusses the challenges clients face when they lack knowledge about SEO adjustments after major updates.Gelo: Advocates for honesty in SEO practices and being transparent with clients about the realities of SEO.46:49 - 48:06Gelo: Stresses the importance of being knowledgeable and skilled in the field to navigate complex situations.Gab: Acknowledges Gelo's point about clients needing to be educated on SEO.Gelo: Adds that some clients may struggle to let go of ineffective practices learned previously. Encourages managing client expectations while striving to deliver results despite their previous experiences.Gelo: Shares the importance of asserting one’s expertise while maintaining professionalism in client interactions. Discusses the complexities of handling challenging campaigns and the value of pushing back when necessary.48:07 - 49:46Gab: Reflects on personal growth through tackling challenges in campaigns and stepping out of comfort zones. Emphasizes the significance of continuous learning and adapting in the ever-evolving landscape of SEO.Gelo: Suggests adopting a proactive approach in dealing with various SEO aspects.Gab: Mentions his foundation in handling diverse clients and the lessons learned from challenging scenarios.Gelo: Questions if success can be measured in terms of handling difficult campaigns.Gab: Discusses the evaluation of competition and the importance of effective service offerings in SEO.49:46 - 50:48Gelo: Reflects on past experiences with different SEO tactics.Gab: Shares insights on the repercussions of black hat SEO tactics and the eventual consequences.Gelo: Agrees that unethical practices can lead to negative outcomes in the long run.Gab: Concludes on the importance of recognizing potential issues from the outset.Gelo: Highlights the opportunity for personal and professional growth through challenging campaigns. Reflects on the value of showcasing skills through successful handling of complex SEO tasks.50:57 - 52:39  Gelo: Discusses his efforts on the optimization side, including writing landing pages and blogs. He shares insights from case studies that have helped build his reputation as an SEO practitioner among his colleagues, emphasizing the challenges faced and the commitment he brings to the table.Gelo: Mentions sharing tools for free and building systems behind the agency to help others succeed. He reflects on the importance of his reputation and how it motivates him to assist his colleagues despite the challenges they face.Gelo: Identifies opportunity cost as a major concern, stating that focusing on lower-paying clients can limit his potential to work with more premium clients. Gelo acknowledges the increased stress that comes with this decision. Continues discussing the implications of opportunity cost, recognizing the need to balance his current commitments with aspirations for higher-paying projects.Gab: Jumps in to agree with Gelo, noting the challenges of communicating effectively with stakeholders and the difficulty in shifting outdated tactics to modern strategies.52:39 - 54:22 Gelo: Highlights the importance of pushing for effective strategies while navigating client resistance, emphasizing that proven methods should be the focus.Gab: Reflects on the rewarding feeling of successfully implementing strategies after discussions with clients, underscoring the importance of data-driven decisions.Gelo: Suggests wrapping up their conversation by discussing actionable steps for SEO professionals facing challenging campaigns.Gab: Offers strategies to manage stress and expectations during difficult campaigns, starting with the advice not to panic, as challenges are part of the organic process. He emphasizes setting clear weekly goals for each client to stay organized and focused, suggesting that having defined tasks helps combat feelings of being overwhelmed.54:22 - 56:31  Gab: Encourages continuous learning to stay ahead in SEO, noting that understanding past challenges can prepare professionals for future issues. He shares that improving communication with clients is crucial, especially during tough times, and stresses honesty about expectations.Gab: Points out the importance of setting realistic expectations and communicating progress regularly, even if the results are slow. He highlights the need for strategic reevaluation if tactics aren’t working, including competitor analysis to identify effective strategies.Gab: Advises assessing the competition and experimenting with new approaches, ensuring that all strategies are tested properly with client approval. He underscores the necessity of staying innovative and adapting strategies based on what works in different niches.56:31 - 58:22  Gab: Stresses the importance of using external insights and consulting with mentors or experienced colleagues for additional perspectives on problem-solving. He encourages engaging with industry experts to gain fresh ideas and strategies that can be applied to current challenges.Gelo: Acknowledges the value of insights from others and how they can often illuminate solutions to existing problems. He adds that collaborative brainstorming with colleagues can lead to improved outcomes in SEO projects.Gelo: Mentions his availability for questions, encouraging audience engagement.Gab: Emphasizes maintaining a positive mindset amid challenges, reminding listeners to focus on controllable aspects of their campaigns.58:22 - 59:35  Gelo: Encourages listeners not to let pressure overwhelm them, highlighting the importance of positivity in client relationships.Gab: Agrees and reflects on the necessity of staying resilient in the face of industry changes.Gelo: Ends with a call to action, inviting listeners to share positive messages in their community to uplift each other.Gelo: Wraps up the discussion, reminding everyone of their support and encouraging them to reach out with questions.Gab: Concludes with a shout-out for community engagement and motivation, highlighting the value of interaction among members.59:35 - 1:00:39Gelo: Encourages members to post insights and experiences to strengthen community ties.Gab: Expresses gratitude and encourages listeners to connect with their social media platforms and join the community.Gab: Thanks the audience once more, urging them to follow their podcast on Spotify and join their Facebook groups for continued learning and support. Gab signs off, looking forward to future discussions and encouraging everyone to stay engaged in SEO conversations.

In today's digital landscape, site speed isn't just a technical detail—it's a critical factor that can make or break your website’s success. With users expecting websites to load in just a few seconds, even minor delays can lead to higher bounce rates and lost opportunities. In our latest podcast episode, we explore the impact of site speed on SEO and discuss practical strategies to improve it.Join us as we sit down with web developer, Glenn, who brings a wealth of experience and insight to the conversation. He’ll explain why a fast-loading site is essential not only for enhancing user experience but also for boosting your search engine rankings. From the importance of mobile responsiveness to optimizing images and choosing the right hosting services, Glenn covers the key areas that can help elevate your site’s performance.You’ll come away with a clearer understanding of how site speed affects your online presence and the steps you can take to ensure your website is running at its best. Transcript Summary00:00 - 01:28Gab: Welcomes listeners to the podcast focused on the lighter side of SEO. Introduces Glenn, a web developer he met through an SEO group on Facebook, where they collaborated on website optimization.Gab: Introduces the main topic: the impact of site speed on SEO and how to improve it. Welcomes Glenn to the podcast.Glenn: Thanks Gab for the invitation and expresses excitement about sharing knowledge on website development and site speed optimization.01:28 - 03:04 Glenn: Shares his background in IT, starting in 2012. Initially worked on desktop applications and was introduced to web development through friends.Glenn: Discusses his transition to web development, influenced by questions about income and work environment. Motivated by the freedom of the field.Gab: Asks Glenn about his first job experience after graduating.Glenn: Shares that he had a corporate job before freelancing, influenced by a friend who was a web developer.03:05 - 05:38Gab: Relates to Glenn’s experience, mentioning their similar graduation timeline and backgrounds in SEO.Glenn: Discusses the importance of continuous learning in tech. Emphasizes the need to keep updating skills due to rapid technological changes.Gab: Inquires about the CMS and frameworks Glenn uses.Glenn: Lists tools like Laravel and mentions WordPress as a popular choice for many clients. Shares his initial rates and long-term thinking about skill improvement.05:38 - 9:20Glenn: Talks about the importance of having a portfolio and certificates to gain respect in the industry, as well as the necessity of networking and marketing oneself.Gab: Shifts focus to the main topic, asking about the significance of site speed for user experience.Glenn: Explains that site speed affects first impressions, user engagement, and SEO. Stresses the importance of mobile responsiveness.Glenn: Discusses how a fast-loading website retains users and drives conversions, noting that a significant portion of web traffic comes from mobile devices.09:20 - 11:01 Gab: Mentions that site speed is now a major ranking factor for SEO. Highlights that users expect websites to load quickly, ideally in under three seconds.Glenn: Agrees, stating that under one second is optimal for keeping users engaged.Gab: Asks Glenn to identify common reasons for slow website performance.Glenn: Lists web hosting quality and image sizes as primary factors affecting speed.11:02 - 14:02Gab: Inquires about recommended hosting providers.Glenn: Suggests Cloudways, SiteGround, and Hostinger, emphasizing the importance of choosing reliable hosting services that cater to specific markets.Glenn: Discusses the various types of hosting available, including shared, VPS, and Cloud hosting. He emphasizes the need to evaluate the client's requirements, suggesting shared hosting for startups or personal websites.Gab: Expresses gratitude for the information shared.Glenn: Highlights that unoptimized images can significantly slow down a website, especially for industries like real estate that often use high-resolution images. He notes the common issue of large image files (5 MB or more) affecting load times.Gab: Agrees with the assessment of common speed issues.14:36 - 20:30Glenn: Outlines steps developers can take to enhance loading speeds. Key points include:  - Choosing reliable hosting.  - Selecting a lightweight theme for WordPress.  - Reducing unnecessary plugins and optimizing CSS, JavaScript, and HTML files.  - Advises against using heavy image formats (like JPG for photography) and recommends web-friendly formats (like WEBP).  - Suggests using plugins for image optimization to handle multiple images at once.Glenn: Discusses the importance of resizing images (to around 1920 pixels) and implementing lazy loading to improve site performance. He explains how lazy loading works and its benefits for user experience.Glenn: Emphasizes the necessity of caching web pages to enhance speed. He distinguishes between static and dynamic websites, explaining that dynamic sites require more ongoing optimization due to databases holding outdated content.Discusses the importance of managing external scripts (e.g., from Google or email marketing tools) to avoid slow loading times.20:31 - 23:05Glenn: Advises on the placement of third-party tools (like JavaScript) within the site, suggesting they should generally be placed in the footer to prevent them from hindering content loading.Glenn: Recommends tools like Google PageSpeed Insights and GTmetrix for monitoring website performance.Gab: Appreciates GTmetrix for its detailed analysis and the importance of understanding the foundational aspects of site speed.Gab: Mentions the need to use staging sites for experimental changes to prevent issues on live sites. Glenn: Echoes this sentiment, noting that urgency can sometimes lead to mistakes.23:05 - 27:06Glenn: Elaborates on browser caching, explaining how it stores copies of website files locally to improve speed for returning visitors. This can significantly reduce load times.Glenn: Explains the differences between shared hosting, VPS, and cloud hosting. He introduces the concept of Content Delivery Networks (CDNs), which enhance site speed by serving content from the nearest geographical location to the user.Glenn: Discusses the advantages of using a CDN, including improved load times and additional security features like SSL certificates. He notes that while a CDN is particularly beneficial for e-commerce websites, smaller sites may not need one.28:25 - 29:57Gab: Inquires about how often website speed should be reviewed and optimized. Glenn: Advises that it depends on site activity and that regular monitoring is essential, especially for dynamic sites with frequent updates.Glenn: Reflects on future trends in web development, hinting at the growing influence of AI but noting the uncertainty of its impact on site speed.29:57 - 31:10Glenn: Discusses the integration of AI in web development, highlighting its impact on UX and UI design. He mentions tools like ChatGPT that allow for easier graphic design creation based on text input. While AI can improve site speed, he emphasizes that manual intervention is still essential.Glenn: Explains that, despite the benefits of AI tools for optimizing site speed, manual adjustments are still necessary for the best outcomes.31:33 - 35:21Glenn: Provides practical advice for beginners looking to pursue web development. He stresses the importance of learning the basics (HTML, CSS, JavaScript), building a portfolio, and networking with others in the field. Glenn advises that newcomers should seek feedback and remain patient as they develop their skills.Gab: Emphasizes the need for continuous learning, suggesting that beginners should apply their knowledge to personal projects before working on client sites.35:22 - 37:49Glenn: Promotes his services, offering white-label WordPress services and website maintenance. He encourages listeners to connect with him on LinkedIn and Facebook.Gab: Concludes the podcast, thanking Glenn for his insights on site speed optimization and encouraging the audience to follow their platforms for more content.Gab: Wraps up the episode by inviting listeners to follow the podcast on Spotify and YouTube and to visit their website for more episodes, thanking Glenn once again for his time and knowledge.

Education and street smarts often create a dynamic interplay, and in our latest SEO Kwentuhan podcast episode, we tackle the critical question: which is better - Diploma or Diskarte? Tune in for an engaging discussion packed with real-life stories and expert insights as we examine how these two paths influence success and what truly counts in today’s competitive landscape!In this episode, we’ll hear from Coach Gab and Coach Gelo who have navigated both routes, sharing their unique experiences and the lessons they've learned along the way. From academic achievements to practical ingenuity, we’ll uncover the strengths and weaknesses of each approach, shedding light on how they can complement one another. Whether you're a student weighing your options, a professional seeking to enhance your skills, or simply curious about the dynamics of education and hustle, this conversation promises to offer valuable insights that challenge conventional thinking and inspire new perspectives.Transcript Summary00:00 - 2:00 Gab:Welcome to this new episode of SEO Kwentuhan, focusing on the lighter side of SEO.  Gelo:  What’s our topic today?  Gab: Discussing whether a diploma or experience is more essential for SEO.  Gelo: We often hear varying opinions about this. Let's put it in the context of SEO.  Gab: I believe the diploma isn’t crucial; my experience matters more. After applying for jobs, I rarely used my diploma. However, the knowledge I gained from school helped me in the field.  Gelo:I don’t have a diploma. I learned SEO through online courses. Although having a diploma might open some doors, many employers still look for practical skills.  02:01 - 7:14 Gelo: Sometimes job postings require a marketing degree, as SEO falls under digital marketing.  Gab: Having a diploma can help when applying overseas, where employers often prefer graduates from related fields.  Gelo: There are limitations without a diploma. It’s tough to apply for jobs without any credentials.  Gab: There’s definitely discrimination in the job market. Employers often prefer candidates with diplomas, even in entry-level positions.  Gelo: The initial job market entry is challenging, especially when HR screenings favor diploma holders.  Gab: True, it’s frustrating to feel overlooked due to lacking formal education.  7:15 - 12:10Gab: If you lack a diploma, freelancing could be a better path, as it emphasizes experience over formal education.  Gelo: Freelancing allows for practical learning without the pressure of traditional job requirements.  Gelo: Are there specific courses that benefit SEO professionals?  Gab: Yes, courses in marketing and communication are valuable, alongside technical fields like IT.  Gab: Content writing and journalism courses also help in SEO. Understanding how to write effectively can enhance your SEO skills.  Gelo: Technical skills in IT can assist with aspects like link building and networking.  12:11 - 15:30Gab: Soft skills are important in SEO. Communication skills are key for conveying ideas to clients and team members.  Gelo: Exactly! Team collaboration and clear communication are vital in an agency environment.  Gelo: Selling your services and ideas is another crucial skill. You must be able to present and advocate for your work effectively.  Gab: Analytical thinking and adaptability are essential, especially in a rapidly changing digital landscape.  15:30 - 16:46 Gelo:  Discusses the initial stages of SEO development and the importance of preparation. Highlights the need to not forget key elements as you progress in your SEO journey.Gelo: Talks about project and time management, emphasizing the challenges of handling multiple clients and the necessity of building an effective project management system.Gelo: Mentions the significance of soft skills in SEO.Gab: Explores various soft skills required for SEO, like creativity in content writing and web design, asserting that creativity can be innate or developed over time.16:46 - 17:34Gab: Discusses the challenges faced in design, despite having a background in graphic design.Gab:  Reflects on past learning experiences in web design and development, indicating a desire to improve further.Gab: Shares thoughts on negotiation skills necessary for handling paid links and other aspects of SEO.17:34 - 19:16  Gelo: Addresses the need for persuasive communication in negotiation. Emphasizes the importance of clear communication in closing deals and the relationship between negotiation skills and sales.Gelo: Discusses the difficulties in sales and the necessity of having data to support selling packages.Gab:Shares personal struggles with selling services, noting the importance of case studies and data in building credibility.19:16 - 23:29Gab: Reflects on the challenges of public speaking, especially as an introvert, and how these experiences have shaped his confidence.Gelo: Comments on his own experiences with introversion and public speaking, highlighting how it affects client interactions.Gab: Stresses the value of sharing knowledge within the community and learning from others’ experiences.Gelo: Encourages sharing insights without sugar-coating, emphasizing the importance of real experiences.23:29 - 26:02Gab: Lists essential SEO skills, such as link building, technical SEO, and on-page optimization, and underscores their importance in the field. Highlights the demand for link builders and the challenges associated with this role.Gab: Discusses the need for technical skills in SEO, including a deep understanding of tools and strategies for implementation. Shares thoughts on the importance of content writing and the challenges of being a creative writer.26:02 - 29:08  Gelo: Outlines the core foundations of SEO, including keyword research and on-page optimization. Encourages continuous learning to enhance skills in these core areas.Gelo: Emphasizes the importance of specializing in specific areas of SEO, such as local SEO or technical SEO.Gab: Discusses the value of understanding user experience and how it relates to SEO strategies.29:08 - 31:59Gelo: Stresses the necessity of keeping up with new tools and algorithms in the SEO field.Gab: Concludes with thoughts on the benefits of certification versus traditional diplomas in the SEO industry.Gelo: Introduces the topic and suggests looking at the link in the post for more information.Gab: Responds affirmatively to Gelo’s prompt.Gelo:  Asks Gab about his qualifications in SEO.Gab: Mentions plans to enroll in a course related to SEO.Gelo: Comments on the value of certifications versus diplomas in the SEO field.32:00 - 36:28Gab: Discusses the connection between nursing and SEO, sharing personal experiences of transitioning into SEO from being a virtual assistant. Explains how he learned SEO skills from a remote SEO manager while working in affiliate marketing.Gab: Emphasizes leveraging existing skills (like graphic design) to enter the SEO field.Encourages focusing on data analytics and Google tools, noting that many pathways exist to become proficient in SEO without formal diplomas.Gelo: Agrees that a proactive approach is necessary for success in SEO. Discusses the importance of finding the right learning resources and beginning with the basics. Gelo: Mentions the need for deep research and finding trustworthy sources to learn SEO effectively. Stresses that learning SEO is an ongoing process and that initial challenges should be expected.Gab: Reflects on the current landscape of the SEO industry, noting both opportunities and competition. Shares his learning journey, highlighting that formal education isn't strictly necessary for success in SEO.36:29 - 39:41Gab: Affirms the value of experiential learning in the SEO field.Gelo: Discusses how he consumed various SEO podcasts to enhance his knowledge and skills. Indicates that learning should be continuous and that practical experience is crucial for growth.Gab: Discusses what he looks for when hiring SEO professionals, starting with attention to detail.Gelo: Acknowledges the importance of following instructions during hiring tasks.Gab: Shares the key traits he values, including eagerness to learn and demonstrated commitment through coursework.Elaborates on how he assesses candidates' potential during their training period.39:41 - 42:39Gab: Discusses the opportunities he provides for interns and the expectation of their engagement. Highlights that he often hires interns based on their performance during the internship.Gelo: Discusses the significance of attention to detail in the application process.Gab: Agrees on the importance of personalized applications to stand out.Gelo: Warns against generic applications created by AI, emphasizing the need for personal touch.Gab: Reflects on how AI can aid in structuring applications but shouldn’t replace authenticity.Gelo: Concludes that while technology can assist, understanding the nuances of job applications is crucial.Gab and Gelo: Emphasize continuous learning, leveraging existing skills, and the necessity for attention to detail in professional settings.42:45 - 43:53Gelo:  Discusses his experience in SEO and how he includes SEO in his projects. He gives a shout-out to a colleague, Third.Gelo: Explains what an SEO applicant should present during interviews, focusing on portfolios and case studies. Emphasizes the importance of showcasing real work rather than just experience years.43:53 - 45:13Gab:Shares tips on applying for SEO jobs and the significance of a portfolio.  Gelo: Advises on leveraging platforms like Facebook to connect with potential clients and propose help with their websites.Gab: Discusses how to initiate conversations with potential clients through proposals.  Gelo: Highlights the need to provide value in communications and move on if the client isn’t interested.45:13 - 48:29Gab: Suggests bringing case studies or sample strategies to interviews to show expertise.  Gelo: Discusses the necessity of being well-prepared and having a strong overview of SEO aspects during job applications.Gelo: Talks about collecting reviews from colleagues and clients to enhance credibility.  Gab: Questions how to ask for reviews effectively.Gelo: Emphasizes the importance of caring about the client’s business and marketing needs during conversations.  Gab: Agrees and points out that clients often focus on business outcomes rather than technical SEO details.Gelo: Suggests that focusing on a niche market can help in acquiring clients, making it easier to demonstrate expertise.  Gab: Adds insights about the effectiveness of niche targeting in client acquisition.48:29 - 51:17Gab: Talks about collecting client feedback after a few months to demonstrate improvements in traffic.  Gelo: Agrees on the importance of showcasing results while avoiding fake reviews.Gab: Shares how to leverage Upwork reviews for showcasing work.  Gelo: Discusses the necessity of obtaining legitimate reviews on platforms like Upwork.Gab: Advises those new to SEO to create templates and showcase their learning.  Gelo: Suggests reaching out to past colleagues for referrals to build credibility.51:17 - 59:13Gab: Discusses the value of practical experience over formal education in SEO.  Gelo: Emphasizes that while both are beneficial, having a diploma can be a good backup.Gab: Talks about the perception of degrees in the job market versus practical skills.  Gelo: Shares insights on how resourcefulness and determination can lead to success in SEO.Gab: Reflects on the conversation and thanks the audience for tuning in.  Gelo: Encourages listeners to share their experiences and reminds them to follow the podcast.Gab:Invites listeners to engage with the community and stay tuned for future episodes.  Gelo: Ends with reminders about their social media and podcast availability.

Welcome to our latest SEO Kwentuhan podcast episode, focusing on the essentials of SEO and Content Marketing. If you’ve ever wondered how to get your website noticed or how to create content that truly resonates with your audience, this episode is for you. We’ll break down key strategies, share actionable tips, and explore common pitfalls to avoid. No matter your experience level, you’ll find valuable insights to help enhance your approach. Let’s get into it!Transcript Summary00:00 - 00:29  Gab: Introduces the episode of the podcast focused on the "lighter side of SEO" and content marketing. Gab is joined by Coach Gelo to discuss the synergy between SEO and content marketing.Gelo: Mentions "The Power of 2," hinting at the collaborative power of SEO and content marketing.Gab: Briefly comments on SEO and content marketing, emphasizing a lighter approach.Gelo: Talks about content marketing as the lifeblood of SEO and digital marketing, explaining that content marketing is crucial across digital platforms.Gelo: Discusses the common questions about content marketing, including its relevance and topics covered in groups and forums.00:52 - 2:21Gelo: Asks about the differences between SEO and content marketing, addressing the frequent confusion about whether they are the same or different.Gab: Provides a background on SEO from a web development perspective, noting that while SEO and content marketing overlap, they are distinct. Gab mentions that SEO often involves technical skills, whereas content marketing focuses more on creating and sharing content to attract the right audience.Gab: Explains that content marketing involves various stages, including catching attention, generating interest, making a decision, and driving action, often following the AIDA (Attention, Interest, Desire, Action) model.Gab: Emphasizes the importance of content marketing beyond just content creation, including strategies for engaging target audiences and converting them.03:07 - 4:05Gelo: Confirms the AIDA method's relevance in content marketing and its role in retaining audiences.Gab: Acknowledges the importance of retention and mental availability in content writing.Gelo: Discusses the lighter side of SEO and content marketing, focusing on becoming an authority and providing valuable information.Gelo: Mentions that content marketing often involves lighter topics and building authority to answer non-technical SEO questions.4:18 - 4:36Gab: Encourages research and staying updated with trends to improve content strategies.Gelo: Agrees on the need for continuous learning and adaptation in SEO and content marketing.Gab: Comments on the importance of branding in content marketing and SEO.5:14 - 5:54Gelo: Describes how SEO and content marketing are not the same but work together. Mentions the concept of Product-led SEO and how it applies to services and products.Gelo: Discusses how creating content around products, such as presentation makers, complements SEO by addressing search intent.Gelo: Reiterates that SEO and content marketing are different but complementary, emphasizing their interdependent relationship.6:25 - 6:37Gab: Shares a practical approach to using blogs to support product pages and address long-tail keywords and informational intent. Talks about content marketing strategies to rank for specific keywords and the importance of creating supporting content.7:02 - 8:14Gelo: Seeks to elaborate on how SEO and content marketing complement each other.Gab: Provides an analogy comparing SEO to a business's logo, which captures attention, while content marketing is like promotional events that engage and retain customers. Describes SEO as the foundation of visibility and content marketing as the way to engage and provide value to the audience.9:19 - 11:04Gelo: Discusses the role of SEO as a backbone of digital marketing, emphasizing its importance in supporting various marketing facets. Clarifies that SEO is one part of a larger digital marketing strategy, which includes other departments like social media and advertising. Elaborates on how SEO interacts with other marketing strategies, emphasizing that it is not isolated but part of a broader marketing ecosystem. Reflects on the technical side of SEO and its importance in building a solid foundation for content marketing.11:37 - 12:51Gelo: Reiterates the importance of both SEO and content marketing, and how they work together to enhance visibility and engagement online.Gelo: Discusses the importance of having both www and non-www versions of a website for SEO purposes. Emphasizes how Google bots need to properly access and index content to improve visibility. Talks about the connection between SEO and content marketing, noting that well-optimized content helps Google bots find and index web pages effectively. Mentions examples of websites with very little content, like just a homepage. Gelo: Explains that creating engaging content, such as calculators or interactive tools, helps increase traffic. Stresses that content marketing should be more than automated tools and should involve genuine, engaging content to be effective.12:51 - 13:40Gelo: Describes how SEO and content marketing work together, including the use of keyword research and tools like Surfer SEO. Highlights that effective content marketing involves researching and using keywords properly.Gelo: Continues to discuss the fundamentals of SEO and content marketing. Emphasizes that SEO helps in creating a solid foundation for content marketing, aiming for better engagement and higher search engine visibility.13:45 - 14:08Gab: Highlights the potential of combining SEO and content marketing versus focusing on just one of these strategies.Gelo: Expresses gratitude for the summary provided and acknowledges the need to revisit certain points.14:10 - 17:11Gelo: Starts discussing the primary goals of integrating SEO with content marketing. Points out that SEO helps with keyword research and ensuring that the correct keywords are targeted.Gab: Elaborates on SEO goals, such as ranking well in search engines and targeting the ideal customer profile (ICP). Discusses the importance of optimizing content for both primary and secondary keywords and ensuring the content is indexed correctly.Gab: Talks about the need for content to be optimized for both users and search engines. Mentions that technical SEO is crucial to ensure content is properly indexed and visible.Gab: Describes how content marketing without SEO might result in beautiful content that does not rank well. Emphasizes that SEO is crucial to ensure content is properly indexed and discoverable.Gelo: Points out that a lack of internal linking can be an issue. Reiterates the importance of SEO in ensuring content is well-indexed and visible.17:11 - 21:41Gelo: Introduces the topic of metrics for measuring the success of SEO-driven content marketing.Gab: Acknowledges the term "SEO-driven content marketing" and distinguishes it from "product-led content marketing." Prefers the term "product-led content marketing" and explains that content should aim to highlight products and services to drive sales. Emphasizes that the goal of SEO is not just to rank or drive traffic, but to generate sales and ROI for clients.Gab: Discusses how content marketing should be consistent and aligned with sales goals. Mentions a specific case where a client saw no effect from blog content due to lack of effective calls to action. Shares an example where a client’s blog content didn’t generate expected sales, discussing the importance of having strong calls to action and proper content optimization.Gab: Talks about analyzing analytics to track conversions and user engagement, and emphasizes the importance of proper tracking and call-to-action strategies. Suggests using metrics such as clicks, impressions, average session duration, and scroll depth to measure the effectiveness of content marketing. Discusses the importance of tracking user behavior and conversions.Gab: Talks about using Google Analytics for tracking and suggests additional tools if necessary.Gelo: Mentions that Google Analytics can sometimes be confusing and suggests using additional tools for better tracking.23:46 - 25:27Gelo: Asks about the effectiveness of long-form content (3000-5000 words) in SEO.Gab: Agrees that content longer than 3000 words is considered long-form and discusses its potential benefits for SEO.Gelo: Reiterates the focus on long-form content for better SEO optimization.Gab: Explains that the need for long-form content depends on the intent behind the keywords. Recommends analyzing top-ranking pages to determine the appropriate content length. Discusses using tools to determine the ideal length for content based on keyword intent and competition.25:27 - 34:07 Gelo: Discusses the role of product managers in SEO, particularly focusing on product-led SEO. They explain that product managers are responsible for everything related to a product page, including updates and backlink management. They are deeply involved with their products and often use tools or applications to enhance product pages. The role also involves understanding competitor strategies.Gab: Provides an example involving keyword strategies for creating landing pages using Canva. They contrast a targeted, specific approach versus a more generic one. Gelo: Adds that content should align with the search intent and provides insights on how content creators build product-focused vlogs that integrate videos for better audience engagement.Gelo: Explains the importance of addressing search intent through both long-form and short-form content. They highlight that some queries require detailed responses (e.g., "How to fly an airplane") while others can be addressed more briefly (e.g., "How to fry an egg"). They emphasize avoiding over-optimization and focusing on relevance.Gab: Discusses the concept of evergreen content, which remains relevant over time. They provide examples like "How to fry an egg" and explain the importance of updating such content periodically to maintain its relevance. Gelo: Adds that evergreen content should be updated to reflect current trends or developments, ensuring it remains valuable.Gab: Explains how content marketing can build brand authority and trust, which is crucial for SEO. They discuss various strategies, including repurposing content for different platforms and leveraging different media types (blogs, social media, podcasts). Gelo: Reinforces the idea that content sharing on multiple platforms helps establish brand authority and enhances SEO.34:07 - 39:19Gab: Provides practical examples of evergreen content in different niches, such as health, technology, and finance. They emphasize the need for creativity in presenting timeless information and updating it as needed. Gelo: Concurs and highlights that evergreen content should be continuously updated to stay relevant.Gelo: Discusses the importance of branding in content marketing and SEO. They explain how a strong brand presence can enhance trust and authority online. Gab: Agrees, sharing a case study of a client with multiple websites and how branding influenced their SEO performance, especially after an update that affected traffic.Gelo: Talks about the challenges of maintaining branding consistency and its impact on SEO. They mention the importance of testing various strategies and how branding can help recover from SEO setbacks. Gab and Gelo: Both agree that ongoing testing and adaptation are crucial for long-term SEO success.Gelo: Asks about effective content distribution strategies that can enhance SEO. They suggest exploring different methods to improve visibility and engagement, emphasizing the need for strategic content distribution to maximize SEO benefits.39:19 - 41:58Gab: Discusses strategies for content distribution and highlights the effectiveness of using platforms like Facebook, Instagram, and YouTube.Emphasizes the importance of choosing the right social media channels based on the business type. Mentions the use of user-generated content as a strategy for building reputation and branding.Gab: Talks about leveraging user-generated content to enhance brand visibility. Shares an example of students who improved their scores through strategies shared in a Discord channel and suggests posting these improvements to inspire others.Gab: Notes the importance of building reputation and brand using content created by users.Encourages the use of user reviews and content as part of the overall content strategy.Mentions that user-generated content is a part of the content distribution strategy.Gelo: Agrees with Gab on the significance of user-generated content.Gab: Reaffirms the importance of user-generated content.Gelo: Adds that identifying target markets at the start of campaigns is crucial. Shares their experience focusing on Facebook and email marketing for exposure. Mentions guest posting and influencer collaboration as part of the content distribution strategy.Gelo: Discusses different content distribution channels like email marketing and guest posting. Emphasizes the importance of ensuring content reaches the right audience.41:58 - 42:59Gelo: Highlights the use of link building and influencer collaboration in content distribution.Mentions that working with influencers can enhance content reach.Gab: Acknowledges the mention of influencer collaboration.Gelo: Points out that besides Facebook, other platforms like Pinterest can be effective.Suggests focusing on niche-specific channels for better content distribution.Gab: Discusses the importance of finding suitable distribution channels.Gelo: Cautions against "black hat" techniques and highlights the importance of ethical strategies.Gab: Mentions various unconventional channels but implies they are not recommended.Gelo: Acknowledges unconventional methods but implies a need for more traditional approaches.43:03 - 44:08Gab: Reiterates that unconventional methods should be used with caution.Gelo: Discusses different approaches and strategies for various markets.Gab: Agrees that strategy depends on the target market and distribution method.Gelo: Talks about the importance of knowing the target market to effectively distribute content. Mentions using tools and strategies to identify and reach the target audience.Gelo: Acknowledges the complexity of strategies for different types of products. Addresses the final question about localizing content and suggests strategies for doing so effectively.Gab: Suggests localizing content to better connect with the target audience.Gelo: Highlights a strategy involving Google Business Profile and the use of local brand managers. Discusses using local brand managers for automatic syndication of posts and geographic tagging.44:09 - 46:09Gelo: Describes the functionality of Geo Booster for enhancing local content distribution through automatic geo-tagging of images. Explains how Geo Booster helps in local content distribution, specifically through images. Suggests using AI and advanced tools for localizing content effectively.Gab: Impressed by the advanced strategies discussed.Gelo: Discusses the use of Google Business Profile and advanced tools for local content optimization. Suggests using creative content strategies, like localized guides and reviews.Provides tips for creating localized content, including using screenshots of reviews and integrating them into Canva for visual content. Advises on using Canva to create engaging localized content by combining reviews with images.46:19 - 46:41Gab: Highlights a "product-led" strategy, where the focus is on the product itself.Gelo: Comments on the effectiveness of strategies discussed.Gab: Points out the practical application of the strategies discussed.Gelo: Emphasizes the importance of implementing discussed strategies effectively.Responds to a final question, adding more details.46:41 - 47:58Gab: Provides additional tips on optimizing local pages and creating content for local events.Gelo: Gives an example of local content creation related to a client in Australia and the impact of local events on content strategy. Discusses managing online brand and reputation through good deeds and digital PR.Gab: Highlights the importance of handling online reputation and suggests working with local press and digital PR.Gelo: Agrees with the need for good reputation management and digital PR strategies.Gab: Reiterates the importance of digital PR in managing online reputation.Gelo: Discusses reputation management and local press.47:58 - 50:02Gelo: Discusses strategies for gaining additional exposure through event collaborations. Suggests contacting event hosts to include your content or links, which can provide valuable backlinks. Emphasizes the importance of these strategies as part of a broader content distribution plan.Gab: Addresses the challenge of balancing creativity with technical optimization in content marketing. Shares personal insights, noting that while not inherently creative, improving upon competitors' strategies and integrating personal research can be effective. Suggests focusing on creating helpful content and engaging with the audience through testimonials and user-generated content.Gab: Continues discussing how to enhance content by integrating user testimonials and personal stories, which adds credibility and uniqueness to content. Explains that sharing personal stories can bypass issues of duplicate content and AI-generated content limitations, making it more authentic and engaging.50:03 - 53:20Gelo: Agrees that personal stories and unique content are valuable and difficult to replicate by AI. Summarizes the balance between creativity (appealing to humans) and technical optimization (appealing to search engines). Highlights the importance of having subject matter experts review content and ensuring it remains naturally engaging. Discusses the role of subject matter experts in enhancing content credibility and optimizing technical aspects like internal linking and avoiding over-optimization.Gelo: Mentions the need for careful keyword optimization and contextual relevance, and warns against overstuffing keywords to maintain natural readability. Explains the importance of natural-sounding content and contextual linking in technical optimization. Emphasizes that technical optimization should not feel forced or unnatural.Gelo: Reiterates the importance of balancing creativity with technical requirements for a successful content strategy. Mentions that AI tools can aid in content creation, but prompts and human input are crucial for effective results.Gab: Highlights that content marketing strategy is vital for driving conversions and aligning with business goals. Recommends continuously learning and adapting strategies to improve client engagement and content effectiveness.53:20 - 55:45Gelo: Advises that SEO and content marketing departments should work closely together, ensuring a harmonious relationship and effective implementation of ideas. Suggests that integrating creativity with technical optimization can sometimes be challenging, particularly in larger organizations with separate departments for each function.Gab: Mentions that larger companies often have strict guidelines and brand voice standards that both SEO and content marketing teams need to follow. Discusses the importance of maintaining brand consistency and utilizing brand guidelines for effective SEO and content strategies.Gelo: Encourages creating a collaborative and harmonious relationship between SEO and content marketing teams. Emphasizes that both should work together towards common goals.Gelo: Promotes following their social media and groups for further insights and updates. Mentions availability on Spotify and YouTube, and signs off, wishing listeners to stay safe and dry during the rainy season. 

Why Networking in the SEO Community is a Game-Changer?When it comes to SEO, having a strong network can make all the difference. In this episode, Gab together with our guest speaker, Kurt Russell Molina, talk about the practical side of building relationships within the SEO community. From connecting with peers to finding mentors, we cover why these connections matter and how they can boost your career. Whether you’re looking to grow your business or just starting out, you’ll get real tips and strategies to help you make the most of your professional network.Transcript Summary00:00 - 00:31Gab: Welcomes listeners to the new episode of the SEO Kwentuhan podcast. Mentions that the episode will cover lighter SEO topics. Introduces Kurt Molina, a guest who has been involved in SEO training and has experience with SearchWorks PH.00:31 - 00:46Gab: Introduces Kurt Molina as a knowledgeable guest in the SEO community and invites him to share his insights.Kurt: Expresses appreciation for the invitation and his excitement to share his experiences and learning in SEO.01:00 - 01:21Gab: Reminisces about their first meeting with Kurt and Sir Glenn in 2019 and mentions starting to build their SEO careers in 2020.Kurt: Clarifies the timeline, starting with learning SEO in March 2020 during the pandemic.01:22 - 01:25Gab: Requests Kurt to share how he was first introduced to SEO.Kurt: Talks about his background in marketing, transitioning from traditional to digital marketing, and discovering SEO as a high-paying skill. Began exploring SEO in 2017.03:14 - 04:19Gab: Asks about Kurt’s first SEO client experience.Kurt: Describes his first freelance client, working with a white-label company, and generating four franchises through SEO efforts. Reflects on the success and learning experience.05:23 - 06:46Gab: Shifts the topic to networking within the SEO community and its importance for career development.Kurt: Shares his experience as an introvert in networking, the benefits of meeting industry experts, and gaining insights from SEO events and seminars.06:51 - 09:17Gab: Discusses the value of networking, mentioning past events and successful speakers.Kurt: Provides tips on how to start networking, such as showing up for yourself, attending seminars, and absorbing knowledge. Emphasizes the importance of being proactive and curious.09:43 - 11:43Gab: Asks for advice on making a good first impression with prospective clients.Kurt: Suggests performing a quick audit of the client's website and understanding their business to build trust and demonstrate expertise. Highlights the importance of standing out and showing care in presentations.12:16 - 13:30Gab: Inquires about how Kurt uses his network to improve his SEO skills.Kurt: Talks about the value of accessing the knowledge of others in the network, asking for help with difficult questions, and nurturing relationships with mentors. 13:30 - 13:55Kurt: Discusses the dynamics of mentoring relationships. He explains that while mentees often take advice and support from their mentors, mentors themselves gain satisfaction from helping and nurturing someone. Mentors appreciate seeing their mentees grow and succeed, which in turn motivates them to continue supporting and guiding. Building strong, reciprocal relationships with mentors can significantly enhance one's career and skills in SEO over time.Kurt: Mentors in the SEO field play a crucial role. They provide guidance and share their knowledge freely. While it might seem like you’re just taking from them, it's important to remember that mentors gain satisfaction from helping and grooming someone. They enjoy seeing their mentees grow and succeed. So, maintain those relationships and leverage them when you need help or have questions. Building a strong network will ultimately help improve your SEO skills in the long run.13:55 - 14:16Gab: Reflects on the pride of seeing students and mentees excel in their fields. He likens the experience to feeling proud when students or trainees become successful and start teaching others. This pride is similar to what he feels when he observes the growth and achievements of his own students.Gab: There’s a sense of pride in witnessing students excel. Seeing students who have learned from you succeed in their own careers and even teach others can be incredibly fulfilling. This cycle of learning and teaching perpetuates new knowledge and skills in digital marketing and SEO. It's something to take pride in as an educator.14:16 - 15:09Gab: Asks Kurt for tips on how introverts can effectively build their network within the SEO community. He acknowledges that being introverted might present challenges in networking but is interested in strategies for overcoming these challenges.15:15 - 16:20Kurt: Shares his approach as an introvert to networking. He emphasizes the importance of setting personal goals for attending networking events, such as learning and observing others. He advises introverts to focus on their goals and not worry excessively about making mistakes or feeling pressured. Over time, regular exposure to these events will make networking feel more natural and less intimidating.Kurt: As an introvert, I used to focus solely on my goals. When attending networking events, ask yourself why you’re there. If your goal is to learn, you can gain insights even by observing others. Don’t worry about making mistakes or feeling nervous. Showing up and being eager to learn demonstrates your commitment. Over time, interacting with people will become more natural.16:20 - 17:01Kurt: Advises that being authentic and open at networking events is crucial. He suggests that introverts should push past their shyness and engage with people genuinely. Authenticity attracts like-minded individuals and helps build meaningful connections. He stresses that networking effectively requires showing up and participating actively.Kurt: First impressions matter, so use them wisely. Be authentic to attract those who genuinely appreciate your true self. If you try to fit in or fake it, people might sense it. Authenticity is key to building meaningful connections. 17:00 - 17:29Gab: Agrees with Kurt’s advice, noting that some people who appear approachable at events might not seem immediately impactful but can create future opportunities. He emphasizes the importance of maintaining a positive and professional demeanor in networking situations to leave a lasting impression.17:29 - 18:03Kurt: Reinforces the idea of authenticity, stating that being true to oneself is key to attracting and connecting with others. People are more likely to engage with you if they sense that you are genuine. Kurt emphasizes that first impressions are lasting, and being authentic helps in building a trustworthy network.18:04 - 18:28Gab: Asks Kurt to share any success stories where networking led to significant career opportunities. He is interested in real-life examples of how networking has positively impacted Kurt’s career.18:32 - 19:00Kurt: Shares that many of his clients come through referrals, highlighting the importance of networking. He explains that as he developed his skills and confidence, he also became someone who could inspire and assist others. By sharing his success story and helping others, Kurt has built a network that often leads to new opportunities and referrals.19:00 - 19:53Kurt: Elaborates on how building a strong network can result in referrals and new business opportunities. He emphasizes that as you become more established, your network will remember you as an expert, leading to potential referrals and business growth. Effective networking not only helps in finding clients but also in becoming a top-of-mind resource for others in the industry.Kurt: Many of our clients come from referrals. Networking is essential for gaining clients and providing value. As you build your skills and confidence, you become someone who can inspire others with your journey. Being known as an expert can lead to future opportunities and referrals. Networking opens doors to various possibilities and can lead to significant career advancements.Kurt: Many of our clients come from referrals. Networking is essential for gaining clients and providing value. As you build your skills and confidence, you become someone who can inspire others with your journey. Being known as an expert can lead to future opportunities and referrals. Networking opens doors to various possibilities and can lead to significant career advancements.19:54 - 22:04Gab: Any final message for those who feel alone in the SEO industry?Kurt: Feeling alone is common. I’ve felt that way too, often because I didn’t push myself to network. Overcoming fear and exposing yourself to opportunities is crucial. Join groups, ask questions, and don’t worry about judgment or rejection. There are many SEO professionals out there who can help you if you make the effort to reach out. Networking is vital for building confidence and finding support.Gab: Locally, there are plenty of groups and opportunities to connect with others. It’s not a problem if your posts don’t always get approved or if you feel anxious about asking questions. Sometimes, it’s important to push through these fears to gain insights and knowledge. Even newcomers can contribute valuable perspectives.23:25 - 24:13Gab: Thanks Kurt for sharing his knowledge. Realizes the importance of networking through attending conferences and events. Even if one is skilled in SEO, ongoing networking is essential. Experts speaking at conferences often emphasize this. Networking is a key component of professional growth and learning in SEO. Thanks Kurt again for the insights and advice shared today. It’s clear that networking plays a fundamental role in advancing one’s career in SEO. 

Ready to make a name for yourself in your field? In our newest podcast episode, we break down practical strategies for building real authority in your niche. Whether you're a budding entrepreneur, a seasoned professional, or just passionate about your field, we’ve got tips and insights that can help you stand out and earn respect in your industry. Tune in to learn how to effectively showcase your expertise, build meaningful connections, and become the go-to authority in your industry. Let’s get started on making your mark!Transcript Summary00:00 - 04:16Gab: Introduction to the new episode of "SEO Kwentuhan." Gab introduces Coach Gelo and previews the episode’s focus on lighter SEO topics.Gelo: Introduces the main topic: effective strategies for building authority in your niche. He notes that this topic is often overlooked in SEO discussions, which usually focus more on website optimization.Gelo: Begins with the first question: What does it mean to build authority in SEO, and why is it important?Gab: Explains that authority in SEO involves several factors including topical authority, backlinks, and domain authority. He emphasizes that Google's algorithms place increasing importance on brand authority. Gab continues by discussing how brand authority has become crucial due to recent updates in Google’s algorithms, which now emphasize authoritative sources over mere content publication.Gab: Highlights the importance of authority for "Your Money Your Life" (YMYL) sites, which impact daily lives and require higher levels of expertise and trustworthiness. Gab describes authority as a significant ranking factor, with aspects including topical authority, backlinks, and technical SEO. He mentions that building authority involves various metrics and strategies, and stresses the importance of understanding these elements in SEO.Gelo: Asks Gab to explain YMYL sites further for those unfamiliar with the concept.Gab: Defines YMYL (Your Money Your Life) as sites affecting financial, legal, or health-related aspects of people's lives. He explains the necessity of expert opinions and authoritative content for such sites. Gab provides examples of YMYL sites, such as financial blogs or health articles, and discusses the need for expert-reviewed and fact-checked content. He further emphasizes the importance of authoritative sources in YMYL niches, such as real estate or financial advice, to ensure content credibility and trustworthiness.04:17 - 09:36Gelo: Agrees with Gab's examples and stresses the importance of expertise in high-stakes topics like health and finance.Gab: Highlights the necessity of using expert sources to ensure credibility and authority.Gelo: Mentions that authority is often neglected in SEO discussions, focusing instead on optimization elements like meta tags and keywords.He points out that high authority websites provide a boost not only to brand recognition but also to their audience reach.Gelo explains that building authority involves more than just content creation; it also includes establishing a presence on social media and maintaining consistent business information across platforms.Gab: Adds to Gelo's point about building authority through various online entities and maintaining accurate information.Gelo: Discusses the importance of having consistent and accurate information across social media and other web platforms to build authority.He describes how Google and other search engines use these online entities and citations to evaluate authority. Gelo explains how authority impacts search engine rankings, with higher authority leading to better visibility and traffic. He elaborates on Google's "sandbox" concept, where new websites may initially struggle until they build authority and demonstrate credibility.Gelo: Notes that building niche authority helps improve rankings and visibility, leading to better traffic and brand recognition. He explains how higher rankings and authority contribute to increased traffic and improved conversion rates. Gelo summarizes the benefits of building authority, including enhanced brand recognition and better conversion rates.Gab: Agrees with Gelo’s points and discusses the importance of understanding authority for successful SEO strategies.09:37 - 12:46Gelo: Wraps up the discussion on authority, emphasizing the need to enhance one’s understanding and apply these strategies effectively.Gab: Adds to Gelo's points and discusses the historical context of authority in SEO, including Google's evolution over time. He describes how the concept of authority has evolved since the early days of SEO and the importance of structured data in current practices.Gelo: Agrees with Gab’s historical perspective on SEO authority.Gab: Explains the role of structured data in helping search engines understand website content and its relevance. He discusses the impact of Google's Hummingbird algorithm on SEO, highlighting the shift towards understanding content relevance and authority.13:03 - 15:23Gelo: Acknowledges the significance of Hummingbird in improving search results and relevance. Gelo reiterates the importance of understanding authority in SEO and its impact on successful campaigns. He advises enhancing one’s knowledge of building authority and integrating it into SEO strategies.Gab: Shares his personal approach to building authority, emphasizing authenticity and consistency in branding. He discusses how consistent branding and authority-building across various platforms can contribute to success in SEO. Gab highlights the importance of maintaining a consistent and authoritative online presence.Gelo: Agrees with Gab’s approach to building authority and branding.Gab: Emphasizes the need to understand and implement effective strategies for building authority in SEO.15:25 - 16:50Gelo: Discusses the intersection of personal and professional life in building authority. He emphasizes that personal engagement and answering questions can significantly contribute to building one's authority. Gelo mentions that while there isn’t a quantitative measurement for authority, sharing knowledge and interacting with the audience are key methods.Gelo: Highlights the importance of helping others and sharing interesting knowledge from various sources. He notes that building authority involves not only sharing one's own knowledge but also valuable insights from others. Networking is also important, as engaging with like-minded individuals helps establish authority.Gelo: In the field of local SEO, Gelo shares that showcasing results on platforms like Facebook can help build authority. Networking with others in the same field and sharing results or strategies can enhance one's perceived expertise.16:51 - 18:07Gab: Briefly interjects with a simple acknowledgment or question.Gelo: Explains that building authority also involves becoming a top-of-mind reference for clients or peers. This way, even if a specific problem arises, clients are likely to refer to or remember the expert for solutions.Gab: Agrees with Gelo's approach and shares that giving a lot of knowledge and help often results in receiving a lot in return. He reflects on the principle that generosity often leads to mutual benefit.  Gelo: Concurs, emphasizing the reciprocal nature of giving and receiving.Gab: Expands on the idea that providing help and ideas can lead to returns in other forms, even if not immediately apparent.Gelo: Makes a brief additional comment, possibly related to the previous discussion.Gab: Adds a brief comment or question, possibly related to the ongoing discussion.Gelo: Shares a motivational thought about giving love and receiving it back, while acknowledging the challenge of balancing personal and professional communication.18:07 - 18:44Gab: Mentions that he prefers to spend weekends with family and sometimes finds it challenging to balance work and personal life, such as church or other commitments.Gelo: Briefly comments on Gab's personal approach to time management and work-life balance.Gab: Reiterates his preference for spending weekends with family and engaging in personal activities.Gab: Highlights that weekends are for personal time, while weekdays are more suited for professional tasks.Gelo: Acknowledges Gab's approach and agrees with his perspective on work-life balance.Gab: Clarifies that while they are not dismissive of professional communication, they value having time to focus on personal matters.18:46 - 20:22Gelo: Introduces a new topic about explaining EEAT (Expertise, Authoritativeness, Trustworthiness) to clients, noting that while SEO professionals understand EEAT, it’s often challenging for clients to grasp.Gab: Confirms that many clients are not familiar with EEAT.Gab: Admits that it's rare for clients to fully understand EEAT. He explains that it’s easier to explain this concept to those with SEO experience or a background in SEO. For most business owners, understanding EEAT can be difficult due to its technical nature.Gab: Describes EEAT as relating to expertise, experience, and trustworthiness. He suggests that clients should focus on having credible experts and authentic personas on their websites to enhance their perceived authority.Gab: Advises that Google prefers content written by experts. He recommends that clients should have a clear and authentic representation of their expertise on their site, including personal biographies or social media presence.20:22 - 21:13Gab: Mentions the importance of maintaining consistent brand identity across different platforms and ensuring that the website's structure supports this.Gelo: Agrees and adds that having a consistent online presence and linking different platforms can enhance authority. He also suggests that having a well-structured online presence contributes to better search engine visibility. Gab: Reiterates the importance of consistent online presence and its impact on authority.Gab: Suggests providing clients with checklists or strategies for implementing EEAT. This includes building social media profiles and other online activities that align with their expertise. Gab: Briefly discusses uploading pictures to the website and maintaining an updated online presence.Gelo: Asks if Gab has additional strategies for implementing EEAT.Gab: Responds, possibly referring to additional strategies or methods for implementing EEAT.21:13 - 22:40Gelo: Describes a strategy for improving client rankings by analyzing competitors. He explains that understanding why competitors have higher rankings can help in refining strategies to enhance one's own site’s authority. Gelo elaborates on a case where he identified why a competitor’s blog had more traffic and higher rankings. He attributes this to the competitor’s authoritative quotes and external links.Gelo: Notes that analyzing competitors’ authority factors and improving one’s own site’s authority can help in ranking better.Gab: Agrees that identifying and addressing authority gaps is crucial for improving rankings.Gelo: Briefly mentions the importance of keeping updated with industry developments.Gab: Acknowledges the challenge of explaining EEAT to clients, emphasizing the need for clear communication and practical advice.Gelo: Discusses the importance of making clients understand that they are the subject matter experts and should provide accurate information. He advises being proactive in checking content accuracy and addressing any misinformation.22:40 - 24:33Gelo: Stresses the importance of clients understanding their expertise and regularly updating their content to maintain credibility. Gelo advises that staying informed about industry updates and innovations is essential. He suggests that clients should keep their content current and relevant. Gelo highlights that addressing research gaps and staying up-to-date with industry trends are crucial for maintaining authority and providing accurate information.Gab: Acknowledges that local business owners often find it easier to convince their audience compared to larger brands. He notes that the personal persona of smaller businesses can be a strength in building authority. Gab mentions that addressing the personal branding and authoritative presence of executives or key figures can also be beneficial for larger brands.Gelo: Briefly comments on the importance of personal branding for larger businesses.24:34 - 25:59Gab: Notes that even for blogs and personal branding, it’s important to identify and use effective personas to enhance authority.Gelo: Agrees that leveraging effective personas in marketing and content creation can be impactful.Gab: Suggests that alternative strategies include involving experienced marketing personnel or writers who have a deep understanding of the subject matter. Gab mentions that leveraging the expertise of marketing professionals or experienced writers can enhance content quality and authority.Gelo: Agrees with Gab’s approach and mentions that experienced writers or subject matter experts can significantly contribute to improving content quality and authority.Gab: Emphasizes the value of working with experienced professionals who have a proven track record in the industry.26:00 - 27:40Gelo: Introduces the concept of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) and emphasizes the importance of understanding it to effectively build authority in a niche or on a website. Seeks Gab's advice on initial steps for establishing authority. Requests Gab's input on starting points for building authority on a website.Gab: Highlights the significance of developing a strong persona to build company authority. Mentions the value of engaging in webinars, events, and conferences to enhance reach and consistency.Gelo: Suggests including social media handles and links in the author bio for additional credibility.Gab: Recommends creating content on the website, such as blogs or guest posts, and maintaining a well-presented author bio on these platforms. Stresses the importance of showcasing the author's expertise clearly.Gelo: Acknowledges the importance of presenting a polished image.27:40 - 28:34Gab: Advises maintaining an active social media presence, even if it’s not perfect, as long as it engages clients. Emphasizes sharing articles and updates related to the author’s expertise on social media. Suggests creating a unique selling proposition (USP) for consistency in marketing products. Recommends using USP to build authority and enhance brand consistency.Gelo: Notes the value of consistent branding in building authority.Gab: Highlights the role of a strong USP in creating consistency in sales and building authority. Mentions the importance of identifying the best channels for building authority.Points out that the focus has been on targeting Filipino freelancers, with future plans to go international.28:35 - 29:40Gelo: Notes the current focus on Filipino clients.Gab: Indicates the intention to expand internationally in the near future.Gelo: Moves to the next topic and acknowledges the shift in focus.Gab: Asks if Gelo is ready for the next discussion.Gelo: Responds affirmatively and transitions into the next topic.Gab: Discusses the next steps for starting to build authority. Mentions additional specific steps and strategies for establishing authority.Gelo: Suggests doing extensive research, particularly on the target market, to ensure consistent topic usage. Recommends creating pillar content and addressing common customer questions through detailed articles and glossaries.29:40 - 30:34Gelo: Advises creating evergreen content and using internal linking to build topical authority. Discusses the importance of structuring content effectively.Gab: Acknowledges the relevance of topical authority.Gelo: Mentions recent controversies regarding topical authority.Gab: Comments on the ongoing discussion around topical authority and its recent prominence.Gelo: Briefly touches on the controversy.Gab: Notes that while topical authority is a hot topic, it’s not yet fully settled. Mentions that Core, a known SEO figure, has contributed to the discussion on holistic SEO.Gelo: Refers to Core's influence in the discussion.Gab: States that Core’s innovation in holistic SEO has influenced the conversation on topical authority.Gelo: Acknowledges Core’s contributions.Gab: Adds that Core has been influential but acknowledges that the concept of topical authority has been discussed and developed by others in the SEO field as well.30:34 - 31:53Gelo: Refers to the implementation of SEO best practices.Gab: Explains that while Core has played a significant role in shaping the concept of topical authority, the practice has evolved from earlier SEO strategies. Mentions the introduction of Hummingbird by Google, which influenced SEO practices and content strategies related to topical authority. Describes how content clustering and pillar pages have become essential for establishing topical authority.Gelo: Highlights the importance of expanding content within related categories to build authority.Gab: Emphasizes the need to address additional related categories and topics to expand content reach. Discusses expanding into related categories to build authority.31:53 - 34:37Gelo: Notes the importance of technical SEO elements, such as SSL certificates and website security, in building authority. Suggests ensuring website readability and security as part of authority building.Gab: Agrees on the importance of these technical aspects.Gelo:  Highlights the need for website security and technical optimization.Gab: Agrees and emphasizes the need for comprehensive site security and performance.Gelo: Advises checking the technical aspects of the website to support authority building and maintain a user-friendly experience. Discusses the importance of on-page SEO and proofreading content for accuracy as part of authority building. Suggests focusing on high-quality content and technical aspects to improve authority. Mentions creating pillar content and ensuring internal linking for a better user experience.Gelo: Provides an example of creating a YouTube channel to build authority in a specific niche, such as AI and target shooting. Emphasizes the importance of visual content and ads in building authority. Recommends using YouTube and social media to explain complex technologies and build authority. Advises on creating engaging content to attract and inform potential customers. Highlights the value of visual content and targeted advertising in establishing authority.34:37 - 35:13Gab:  Mentions the effectiveness of Facebook and YouTube ads in reaching specific audiences.Gelo: Refers to different strategies for advertising new products.Gab: Mentions innovative approaches to advertising.Gelo: Discusses targeting specific groups through advertising.Gab: Expresses interest in the effectiveness of targeted advertising.Gelo: Suggests that targeted ads could improve product visibility.Gab: Comments on the potential for targeted ads to generate interest and drive research.35:14 - 37:20 Gelo: Moves to discussing the importance of tracking content performance and authority growth.Gab: Recommends using SEO tools to track content performance and authority growth.Gelo: Emphasizes the role of tools in tracking and analyzing authority-building efforts.Gab: Discusses the importance of tracking organic search traffic and user engagement metrics to gauge the effectiveness of authority-building strategies.Gelo: Mentions the use of analytics tools to monitor these metrics.Gab: Advises reviewing and adjusting strategies based on analytics to ensure continuous improvement in authority building.37:20 - 40:09Gelo: Discusses the importance of understanding keyword metrics and analytics, mentioning the need to explore keywords using tools like the keyword explorer. Gab: Confirms that there are new keyword metrics to consider.Gelo: Explains the process of using the keyword explorer tool to analyze keywords. Emphasizes entering your keyword under traffic share to get keyword ideas and traffic share data. By domain, you can see how large the share is compared to competitors. This is useful for evaluating the main (seed) keyword versus long-tail keywords. The goal is to identify the topical authority of a domain. Adds that while traffic share is a useful benchmark for evaluating keyword competitiveness, it is not an absolute measure. It's important to use it as a relative benchmark rather than a definitive guide.Gelo: Discusses the importance of assessing traffic and rankings for a particular domain to understand its topical authority. If an article’s traffic and rankings align with its topic, it indicates strong authority. Social signals, like shares on Reddit or Quora, are also considered as indicators of authority.Gelo: Highlights that backlinks contribute to establishing topical authority. Sites with relevant backlinks are often seen as authoritative. Mention of how a strong backlink profile can indicate a website’s authority in its field. He continues discussing backlinks, noting that a website should be referenced often and seen as a primary source for a topic. Topical authority is demonstrated when other websites frequently cite it as a resource.Gelo: Suggests evaluating the backlink profile of authoritative websites to gauge their topical authority. It’s about how well the website is recognized as an expert in its field. Recommends checking other topical authority websites for comparison. Mentions that some websites are recognized as primary sources for certain topics.40:09 - 41:28Gab: Suggests using Google Search Console (GSC) metrics, particularly impressions, to measure authority. High impressions can indicate increased visibility in searches. Further explains that a high number of impressions often correlates with improved search performance. Highlights the importance of monitoring impressions as a milestone.Gelo: Agrees that a high number of impressions is significant.Gab: Cites case studies where impressions are used as a key metric for evaluating authority. Suggests that impressions should be prioritized over clicks or traffic initially, especially for new websites. Mentions that reaching around 10,000 impressions is considered a milestone that signals Google recognizes your site as an authority, leading to further growth in clicks and traffic.Gelo: References an example or source.Gab: Expresses some skepticism but notes that case studies often suggest focusing on impressions first.Gelo: Suggests exploring further. Mentions Kyle Roof as a potential source for more information on impressions and authority.Gab: Acknowledges Gelo’s suggestion.Gelo: Notes that Kyle Roof might have discussed impressions and authority metrics.41:28 - 43:06Gab: Shares that the ultimate goal is to consistently produce relevant content and monitor its performance. The focus should be on increasing the number of pages and content velocity, which in turn improves rankings and conversions. Emphasizes the importance of content production rate and relevance.Gelo: Acknowledges the point about content production.Gab: Explains that whether content is generated by AI or human writers, the focus should be on increasing impressions, improving rankings, and eventually driving clicks and conversions.Gelo: Asks about common mistakes to avoid in building authority.Gab: Lists common mistakes such as not optimizing EAT (Expertise, Authority, Trustworthiness) and using fake personas. Emphasizes the need for consistency and authenticity in branding.Advises against using fake personas or methods that may not align with current algorithms and branding practices.Gelo: Comments on the prevalence of such practices and the need for authenticity.43:06 - 43:59Gab: Highlights that outdated methods like PBNs (Private Blog Networks) and fake blogs are no longer effective and may harm your site’s authority. Notes that inconsistent branding and incorrect name registration can lead to penalties. Emphasizes the importance of consistent branding across all platforms.Gelo: Confirms the importance of consistent branding.Gab: Points out issues related to inconsistent branding on different platforms.Gelo: Adds to the point about branding consistency.Gab: Reiterates the importance of maintaining a consistent brand name across various platforms to avoid penalties.Gelo: Acknowledges the point.Gab: Highlights the importance of properly registering your business name and avoiding discrepancies.Gelo: Comments on business registration issues.Gab: Discusses the need for accurate registration details for the business.43:59 - 44:26Gelo: Agrees with the importance of proper registration.Gab: Mentions issues related to LLCs and other business entities.Gelo: Comments on business entity registration.Gab: Emphasizes the need for correct registration details to avoid potential problems.Gelo: Acknowledges the importance of accurate registration.Gab: Stresses the importance of addressing negative feedback and maintaining an active presence on social media to manage brand reputation.Gelo: Agrees and adds to the discussion.44:26 - 45:28Gab: Discusses the impact of negative feedback on brand perception and the need to address issues rather than ignore them.Gelo: Comments on managing negative feedback and its implications.Gab: Emphasizes the importance of not ignoring feedback and addressing customer concerns.Gelo: Agrees on the need to handle negative feedback properly.Gab: Stresses the importance of addressing negative comments on social media and review sites to protect brand reputation.Gab: Highlights the need to engage with feedback, especially on platforms like Facebook, Reddit, and review sites, to mitigate negative impact and maintain a positive brand image.Gab: Comments on the importance of addressing feedback. Discusses the significance of addressing negative feedback proactively to maintain a positive brand perception and improve customer relations.45:28 - 46:54Gab: Mentioned the importance of technical SEO before. Instead, what you should do is focus on collaboration. Collaborate with coaches who offer technical SEO services. There are various experts in the field who can provide valuable insights.Gelo: Yes, there are indeed experts in technical SEO. It's essential to collaborate with developers and other professionals. I would suggest inviting someone to the podcast to explain the importance of technical SEO in greater detail.Gab:My idea is that you should remain open to other ideas and perspectives from experts. There are many experts in the field, and we should invite them to share their knowledge. This includes both well-known SEO experts and those who are just starting out.Gelo: Common mistakes in building website authority include a lack of branding. Often, branding is lost in posts and cross-posting on social media.Gab: Like in blogs?Gelo: Yes, for example, if they cross-post on social media. Sometimes branding gets lost. It’s not just about having a logo; it’s about maintaining a consistent tone and message.Gab: The tone of voice.46:54 - 47:50Gelo: Also, alignment is crucial. If you have different social media and blog strategies, they should be aligned.Gab: I have a question for you. How do you align that? How do you ensure consistency?Gelo: One approach is to create a brand kit.Gab: Like a PDF?Gelo: Yes, a brand kit includes elements like colors, fonts, and logos. It ensures consistency across different platforms.Gab: For designers?Gelo: Exactly. It’s about having a set of guidelines that help maintain your brand's identity.Gab: The tone of voice?Gelo: Yes, the tone and other branding elements should be consistent.Gab: That’s crucial. At least having a reference helps maintain consistency.47:51 - 50:15Gelo: Another common mistake is inconsistent messaging. For instance, your slogans and mission should be clear and consistent across all pages. Quality content is also important. Sometimes, there’s thin content or duplicate content which affects the site's authority.Duplicate content can be a problem, especially when it's not just within your website but across the web. This includes content that is repurposed or similar to others.Gelo: Yes, curation is fine, but direct replication of content is a problem.Replicating content or masking it as something original can be problematic.Gelo: Exactly. Avoid replicating content and focus on creating original material.It’s important to avoid practices like plagiarism.Gelo: Also, ignoring technical SEO issues, such as a poor mobile experience, can harm your authority. Ensure that your website is mobile-friendly.Gab: It should be responsive.Gelo: Correct. If your site isn’t mobile-friendly, it will affect your authority. Link building is also crucial for authority. Avoid outdated practices like Web 3.0 links, which are less effective now.Gab: Stick to modern practices.50:15 - 52:16Gelo: Sometimes older methods may still work, but they’re less reliable. It’s best to focus on up-to-date strategies. It depends on the competition and difficulty of your niche. Be cautious with outdated techniques.Gelo: Use strategies that are proven to be effective and relevant to your current needs. Timing and strategy adjustments are crucial.Gab: There’s also timing in applying strategies. It’s better to wait until you have some authority built before using certain tactics.Gelo: Exactly. For advanced strategies, consider tiered link building and researching different link-building approaches to stay on the safe side. Many people still don’t utilize social media effectively. Social media signals can help establish your brand’s authority. Social media is a significant factor in building overall web presence.Gelo: A holistic SEO approach includes collaboration within digital marketing, not just focusing on one aspect.52:17 - 53:10Gelo: Building authority takes time. Remember, “Rome wasn’t built in a day.” Be patient and consistent with your efforts.Gab: Rome wasn’t built in a day.Gelo: Exactly. Authority takes time to develop.Gab: Building authority involves a long-term process.Gab: Focus on the process and technology involved.Gelo: There are many strategies, but the key is to understand the principles of building authority. 53:10 - 55:43Gelo: What are some long-term strategies for sustaining and growing your authority once it’s established?Gelo: Yes, how to start and maintain your authority over time.Gab: It’s not just about building authority but maintaining it.Gelo: Learn from successful brands.Gab: For instance, Nokia, which was once popular but didn’t innovate or implement long-term strategies.Gab: Even if the product is good, failing to innovate and update strategies can hinder long-term success. Maintaining a dynamic approach is essential.Gelo: Focus on continual improvement and staying updated with industry trends. Regularly review and adapt your strategies to meet current demands.Gab: Keep track of changes in technology and user behavior to stay relevant.Gelo: Adapt to changes and remain flexible.Gab: Exactly. Adaptation and innovation are key.Gelo: Yes, keep evolving and responding to new challenges. It’s not just about maintaining but continuously growing your authority. Learn from other brands and stay innovative.Gab: Always strive for improvement.Gelo: Yes, maintain and grow your authority over time.Gab: That wraps up our discussion on building and maintaining authority.

Curious about why transparency and reporting are game-changers for SEO? In our latest SEO Kwentuhan podcast episode, Gab and Gelo break down the importance of these key factors and how they can impact your SEO efforts. From improving trust with stakeholders to making smarter decisions based on data, we cover it all. Join us as we unpack the essential role of clear communication and honest reporting in achieving SEO success. Don’t miss out on these valuable insights!Transcript Summary00:00 - 12:11 Gab: Welcome to another episode of "SEO Kwentuhan," where we discuss both core SEO topics and lighter subjects. Joining me today is Coach Gelo.Gelo: Hello, Coach Gab!Gab: What are we discussing today? Any exciting topics?Gelo: We’re talking about transparency in SEO reporting. Why is it important? Transparency in SEO reporting is crucial because it builds trust with clients and ensures clarity on what’s being done. Even though this might seem basic, it’s essential for effective communication and maintaining good client relationships.Gelo: We have some questions to discuss, and I’ll be asking them to you, Coach Gab. I’ll chime in with relevant points as needed. First, why is it critical to provide SEO reports? This may seem basic, but it's fundamental.Gab: It’s crucial because SEO reporting helps in tracking progress. I’ve experienced this personally. Initially, I didn’t send reports to clients regularly, which led to a realization of their importance once I started working with direct clients.Gab: For instance, when I was starting out, I didn’t send updates, and it became evident that consistent reporting was necessary for tracking improvements.Gab: For example, I was responsible for optimizing a client’s site during the pandemic. They were a local business in Australia and had low traffic initially.Gab: Over time, I managed to increase their traffic from 100 to 2,000 or 3,000 visitors per month. Although their business wasn’t booming due to the pandemic, their online presence improved significantly.Gab: I sent them an SEO report showing the progress, and they appreciated seeing the growth in their website traffic, even if the business impact was not immediate.Gelo: Correct.Gab: Sending such reports, including screenshots and explanations, helps clients understand the value of the SEO work done and see tangible results.Gab: It’s crucial for showing clients that their SEO efforts are making a difference, even if they don’t immediately see it in their business metrics.Gelo: Exactly. Transparency also helps in demonstrating ROI. From the beginning, I’ve always included detailed reports and updates to build trust with clients.Gelo: The ROI from transparent reporting is significant. It shows clients the effectiveness of the strategies and helps in maintaining long-term relationships. It’s important to evolve your reporting methods and include dashboards and visual aids.Gelo: For example, I often use screenshots with arrows to highlight key data points and changes.Gelo: The visuals in reports are crucial for clarity. They help clients see exactly what’s happening with their SEO efforts and understand the results better.Gelo: Transparent reporting also helps in adjusting strategies based on the feedback and results. By being transparent, you can get valuable feedback and make necessary adjustments to strategies, ensuring continuous improvement and alignment with client goals.Gelo: Moving on to the second question: What are the benefits of being transparent in your SEO reporting?Gab: Transparency in SEO reporting isn’t just for the client’s benefit. It also serves as a guide for you. It helps in assessing the effectiveness of your strategies and understanding if any external factors are affecting the outcomes.Gab: Regular reporting allows you to track progress and adapt strategies based on the data. It also helps in maintaining team morale and ensuring that everyone is aligned with the goals. For agencies, transparent reporting builds trust and demonstrates the effectiveness of the SEO work being done. It’s crucial for both client and team relationships.Gab: Trust is vital for long-term relationships with clients.Gelo: Yes, building trust through transparent reporting is essential. It ensures clients feel informed and confident in the strategies being implemented.Gelo: Transparency helps in demystifying SEO processes. It shows clients that you’re not hiding anything and that you’re working in their best interest. It also helps in managing expectations and clarifying the effectiveness of strategies. Being transparent means clients understand what works and what doesn’t. If a strategy isn’t effective, it’s important to communicate that and make necessary adjustments.Gelo: For example, if a particular SEO strategy doesn’t work for a client’s specific business type, being transparent allows you to pivot and find a better approach. It helps in building trust and ensuring the client knows you’re working hard to find the right solutions.Gelo: If a strategy fails, transparency helps in discussing what went wrong and what can be done differently. It’s crucial for maintaining client satisfaction and improving strategies. Building trust through transparency means even if a project doesn’t succeed, clients know you’re being honest and working to rectify the situation.Gab:I’ve experienced this personally. I once had a client whose data seemed to show stagnation in traffic growth. However, focusing on specific pages revealed that some pages were still performing well, which was crucial information for the client.Gab: Even though some areas showed decline, it was important to highlight the positive results in specific parts of the site, which helped in understanding the overall effectiveness of the SEO efforts. This approach helps in providing a comprehensive view of the impact of SEO efforts, even if some metrics are not performing as expected.Gelo: I had a similar experience where despite a drop in traffic, certain metrics and data points showed continued effectiveness in other areas. It’s important to be transparent about these nuances. Sometimes, technical issues or changes in search engine algorithms can affect traffic. Transparency helps in explaining these changes and managing client expectations effectively.Gelo: It’s crucial to maintain transparency about the reasons behind fluctuations and how they are being addressed. This builds trust and helps in setting realistic expectations.Gab: For strategies to maintain transparency, start with setting clear goals during the initial discussions and regularly update clients on progress. Regular updates, whether weekly or monthly, keep everyone aligned.Gab: Using tools like email, Slack, or Skype for updates ensures that clients are always informed about the strategies being implemented and their impacts. Regular reporting helps in assessing whether the strategies are working and allows for timely adjustments. Consistent communication is key.Gelo: Weekly updates.Gab: Yes, weekly updates.12:11 - 19:53  Gelo: For me, I report monthly. But sometimes, instead of sending full reports with analytics and data, I just provide an update with key points. For some clients, I send short videos explaining the report. This method helps in maintaining meetings and makes it easier to communicate the strategy.Gelo: Often, I send short Loom videos to explain the updates, as it’s quicker and more engaging than just sending a written report. This approach can also replace meetings, especially if clients are not very responsive. Another tactic I use is live dashboards. These dashboards, like those in Looker, provide real-time data and updates. They are more interactive compared to static screenshots and help clients see the current state of their SEO efforts.Gelo: The data in my reports is often presented as screenshots. This way, even if some clients are not familiar with detailed analytics, they can still understand the key metrics and trends.Gelo: Using dashboards like Looker can enhance transparency. Clients can see real-time data and updates, which builds trust. Additionally, I make sure to share the most recent updates and explain any significant changes or trends.Gelo: For instance, I update Coach Gab with weekly progress reports. I share these updates regularly to show what’s happening in the world of search and how it impacts their SEO performance. This helps in keeping clients informed about algorithm changes and their potential effects.Gelo: For example, if there’s an algorithm update that week, I let clients know. This way, they can expect potential changes in traffic and understand that fluctuations are part of the process.Gab: Transparency is crucial for understanding how external factors, like Google updates, affect SEO strategies. While you can't control these changes, explaining them to clients helps manage expectations and demonstrates that you are addressing the situation.Gab: It’s important to communicate any major updates from Google, as these can impact trust in your strategies and the performance of your client’s website.Gab: Knowing these updates allows you to adjust your strategies accordingly.Gelo: I’d like to share an example, Coach Gab. I had a client who had accumulated over 3,000 reviews on their Google Business Profile, but some were flagged as spam. I explained to them what was happening and advised them on how to resolve the issue.Gelo: They had been accumulating legitimate reviews for two years, but Google flagged their profile for spam. I made sure to communicate this issue clearly and advised them on steps to address it, even though I had just started working with them.Gelo: I informed them that while I was new to their account, I needed them to be aware of the problem with their Google reviews. I emphasized that they had violated Google’s rules and that we needed to correct this to avoid further issues. Transparency in these situations helps manage client expectations and maintains trust, especially when issues arise that affect their SEO.Gelo: We have one more question: How often should you report to clients? This can vary, but it’s crucial to be consistent and provide in-depth updates regularly.Gab: Providing examples of reporting frequency can help clients understand what to expect. Generally, I focus on traffic metrics, but it’s important to tailor reports to what’s relevant for the client’s specific needs.Gab: Some clients prefer frequent updates, especially during the initial stages of a campaign, to keep track of early results. For ongoing campaigns, updates might be less frequent but still regular.Gab: For longer-term clients, I usually provide monthly updates. Regular communication ensures that everyone stays aligned with the goals and progress of the SEO efforts.For example, if you’re working on link building, you might send a brief weekly update via email or messaging platforms like Slack or Skype. This can include information on the number of outreach emails sent or other key activities.Gab: Monthly reports often include a comparison of the current month’s traffic to previous months or the previous year. This helps in understanding seasonal variations and overall trends. For example, if traffic decreases compared to the previous year but is still higher than last month, it indicates a positive trend. This comparative analysis helps in assessing the effectiveness of SEO strategies and adjusting as needed.Gab: Reporting can also be done quarterly or bi-weekly, depending on the client’s needs and the metrics used. Common practices include weekly and monthly reports to ensure ongoing communication and transparency.Gelo: Lastly, I stick to weekly or bi-weekly reports during the initial stages of a campaign. As the campaign progresses, the frequency can decrease to monthly updates.Gelo: Frequent reporting is important in the early stages to gather sufficient data and make informed decisions. For longer-term clients, monthly updates usually suffice, but the key is to tailor the frequency to the client’s needs.Gelo: During the initial stages, I provide more frequent reports, like every three months, to ensure the client is informed and we can make necessary adjustments based on the data collected.19:53 - 29:34Gelo: The key takeaway is consistency in reporting. Always provide actionable insights rather than just raw data or screenshots. Gelo emphasizes the importance of maintaining consistency in reporting and ensuring that reports offer actionable insights, not just raw data.Gelo: Always include actionable insights in reports. Avoid just providing data without context.Gelo stresses that reports should always include actionable insights, avoiding mere data dumps or screenshots without further explanation.Gab: Setting realistic expectations with clients is crucial. The strategy you choose should align with the client's needs and context. No campaign is identical unless dealing with similar niches or locations. Gab highlights the importance of setting realistic expectations from the start. Strategies should be tailored to each client's unique situation and needs.Gab: Communicate clearly what cannot be promised. For example, don’t guarantee specific traffic or results within a set period. Base expectations on initial audits and be transparent about timelines. Gab advises being transparent about what results can realistically be expected based on initial audits and to avoid making promises about specific outcomes.Gab: If the website is new or has only a few pages, communicate that more content and ongoing work will be necessary to see significant results. Gab suggests that if a website is new or limited in content, it is important to set expectations that ongoing efforts will be needed to achieve substantial results.Gab: Explain the timeline for content creation and other services. Be clear about what the client can expect in terms of time and deliverables. Gab emphasizes the need to outline clear timelines for content creation and other services, ensuring that clients understand what to expect.Gab: If you don’t have in-house resources like content writers, be honest about this and suggest additional services or partners as needed. Gab advises being upfront if there are limitations in in-house resources and to suggest additional services or partnerships if necessary.Gab: Be transparent about the pace of work and set realistic expectations for content delivery, especially if working with external content writers. Gab underscores the importance of being transparent about the pace of work and the expected delivery times, particularly when involving external resources.Gelo: Set clear expectations about potential challenges and realistic outcomes to avoid dissatisfaction. Gelo advises setting clear expectations regarding potential challenges and realistic outcomes to prevent client dissatisfaction.Gelo: Address common misconceptions about SEO from the start. For example, don’t promise instant results or guaranteed rankings. Gelo discusses the need to address common SEO misconceptions early on, such as avoiding promises of instant results or guaranteed rankings.Gab: It’s crucial not to guarantee specific results or rankings. SEO is complex, and results depend on many factors, including competition and domain authority. Gab highlights that guaranteeing specific SEO results or rankings is unrealistic due to the complexity and variability of SEO factors.Gab: For high-profile clients or competitive niches, be honest about the limits of what can be achieved, even with a strong strategy. Gab advises being honest about the limitations of SEO even for high-profile clients or competitive niches.Gab: Sometimes, despite a strong SEO strategy, competitors with higher domain authority or better resources might outrank you quickly. Gab explains that even with a strong SEO strategy, competitors with greater domain authority or better resources can sometimes quickly outrank your efforts.Gab: Achieving high rankings can be challenging and depends on various factors including the competition and the quality of the website. Gab reiterates the challenges of achieving high rankings, emphasizing that it depends on multiple factors including competition and website quality.Gelo: Ensure you have the right strategies and tools to handle SEO challenges effectively.Gelo emphasizes the importance of having the right strategies and tools to effectively manage SEO challenges.Gab: Be aware of the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) as part of SEO and branding efforts. Gab highlights the significance of E-A-T (Expertise, Authoritativeness, Trustworthiness) in SEO and branding.Gelo: Transparency about potential setbacks and realistic outcomes helps prevent dissatisfaction. Gelo points out that being transparent about potential setbacks and realistic outcomes helps in managing client expectations and preventing dissatisfaction.Gab: Some clients might expect SEO to be a one-time setup. Educate them that SEO requires ongoing efforts and adjustments, and is part of a broader digital marketing strategy.Gab advises educating clients that SEO is not a one-time setup but requires ongoing efforts and is part of a comprehensive digital marketing strategy.Gab: Address the misconception that SEO is a one-time task. SEO involves continuous work and cannot guarantee immediate results. Gab emphasizes that SEO involves continuous work and cannot guarantee immediate results, addressing the misconception of SEO as a one-time task.Gab:Sometimes, clients might opt for a "one-time setup" approach. It’s important to clarify that ongoing support and additional services are often needed. Gab explains that clients might prefer a "one-time setup" approach, but ongoing support and additional services are usually necessary for effective SEO.Gab:Pricing packages may vary depending on the services offered. Discuss and agree on the scope of services and pricing with the client. Gab notes that pricing packages can vary based on the services provided and stresses the importance of discussing and agreeing on the scope and cost with the client.Gelo: Consider offering productized services or clear service packages. Gelo suggests offering productized services or clear service packages to simplify client offerings.Gab: For local clients, focus on setting up and optimizing their Google Business Profile to improve local search visibility. Gab advises local clients to focus on optimizing their Google Business Profile for better local search visibility.Gab: Educate clients about the role of SEO within the broader digital marketing strategy and how it integrates with other channels. Gab emphasizes the importance of educating clients about SEO as part of a larger digital marketing strategy and its integration with other marketing channels.Gab: Be transparent about the limitations and potential results of SEO. Explain that SEO is one part of a comprehensive digital marketing effort. Gab stresses the need to be transparent about SEO limitations and results, explaining that it is just one aspect of a broader digital marketing strategy.Gelo: The most common misconception is expecting immediate results from SEO. It is crucial to understand that SEO is a long-term effort with many influencing factors. Gelo highlights that the most common misconception is expecting immediate SEO results. Understanding SEO as a long-term effort with various influencing factors is crucial.29:34 - 40:15  Gelo: Discusses the challenges with Content Management Systems (CMS) and their impact on SEO. Gelo explains that CMS can create bottlenecks in website approval processes and that SEO is not a one-time fix but an ongoing process.Gelo: Emphasizes that the ultimate goal of SEO is not necessarily to be number one in rankings, but to drive relevant traffic that converts. Gelo shares a past mindset of focusing on ranking first but now focuses on highly relevant keywords and converting traffic.Gelo: Highlights that SEO alone is not sufficient. Gelo suggests that proper branding, social media presence, and building up content are also crucial. He notes the importance of transparent communication with clients about the potential limitations of SEO if other foundational aspects are not in place.Gelo: Advises that SEO should be complemented with efforts in branding and social media to make it more effective. If the website lacks proper branding or social media presence, it might be better to focus on these areas before investing heavily in SEO.Gab: Suggests that before starting a monthly SEO campaign, it's important to first address other digital marketing factors like social media and branding. Gab proposes that initially, consulting and establishing these foundational elements might be more beneficial.Gab: Recommends focusing on consulting to build a strategy and then plan a digital marketing campaign. Emphasizes the need to establish a unique selling proposition (USP) and branding before diving into SEO campaigns.Gelo: Discusses key metrics to track in SEO reports, including organic traffic and keyword rankings. He emphasizes the importance of reporting metrics that directly relate to the client's goals, such as traffic that converts and not just overall traffic.Gab: Highlights the importance of focusing on metrics that matter, such as traffic conversion, rather than just rankings. Gab mentions the need to filter traffic by location and relevance to ensure it meets the client’s goals.Gelo: Talks about tracking correlations between ad spend and sales to understand the impact of digital marketing efforts. He stresses that while organic traffic is important, understanding how paid ads influence sales is also crucial.Gab: Adds that it’s important to track various channels, including social media and paid ads, to provide a comprehensive view of the marketing performance. Suggests that organic traffic should be prioritized, but other data should be included in reports.Gab: Discusses the value of educating clients on SEO reports and metrics. Gab explains that providing clear and understandable reports, including graphs and data, helps clients grasp their SEO performance and the effectiveness of their digital marketing efforts. He mentions using targeted keywords and campaigns based on demographic data to optimize results.40:15 - 49:33  Gab: Discusses the importance of understanding the demographics of a business in order to adjust marketing strategies. He emphasizes that while metrics should be consistent, adapting strategies based on the business’s demographics is crucial for effective reporting.Gelo: Shares his approach to reporting, focusing on storytelling. He explains that while some may not understand SEO terms, he minimizes confusion by explaining metrics from a business perspective, turning reports into storytelling tools.Gelo: Continues by detailing how he explains metrics like organic traffic and conversion rates in terms of their impact on the business. He stresses that effective reporting involves making the metrics relatable to business outcomes.Gelo: He describes his method of educating clients via email threads when direct meetings aren't possible. Gelo ensures clients understand the actions taken, the rationale behind them, and their potential impact on their business.Gab: Emphasizes that it’s important to address concerns related to the business itself, not just traffic or rankings. He suggests viewing oneself as a business partner offering marketing services.Gab: Explains that as a business partner, understanding the client's broader concerns and not just focusing on metrics is key. This partnership mindset helps in offering more comprehensive marketing services.Gelo: Points out the advantage freelancers have over large agencies, which may handle numerous clients and thus lack personalized attention. Freelancers can connect more closely with clients, which can be a significant benefit. He contrasts the personalized approach of freelancers with the often impersonal service from larger agencies that manage many clients.Gelo: Mentions that, unlike larger agencies, freelancers or small teams can be more attentive and provide tailored services. This personal attention allows freelancers to focus on client-specific concerns effectively.Gab: Thanks Gelo for highlighting the importance of being client-focused.Gelo: Acknowledges Gab’s point and stresses the need for transparency and client-focused reporting.Gab: Asks about the top three tips for SEO professionals regarding transparency and reporting.Gelo: Responds that the first tip is to set clear expectations from the start to align on goals and metrics. This ensures both parties understand the timeline and outcomes expected.Gab: Elaborates on setting clear expectations, advising to communicate goals and timelines clearly. He also stresses that being upfront about potential delays or challenges helps in managing client expectations.Gab: Mentions the importance of consistency in using reporting tools and adapting to changes, such as the transition from Universal Analytics to GA4. He advises having backup metrics and KPIs to handle discrepancies in data tracking.Gab: Explains the need for backup metrics to ensure reliable reporting, especially when transitioning between different tools like Universal Analytics and GA4.Gab: Highlights the issue of data inconsistencies when using different tracking tools. He suggests using secondary metrics to validate data and ensure accuracy.Gelo: Concurs with Gab about the need for additional metrics when tracking data.Gab: Adds that having both primary and secondary KPIs is crucial for accurate reporting and addressing any issues with data tracking.Gelo: Mentions having a secondary system in place to address potential data issues.Gab: Advises being honest in reporting and acknowledging any issues or discrepancies. Transparency is key, and any mistakes or problems should be openly communicated to clients.Gelo: Agrees with Gab’s emphasis on honesty in reporting.Gab: Reiterates that the goal of SEO reporting is to provide a truthful account of progress and issues. Consistent and honest communication is essential for maintaining trust and clarity.Gelo: Adds his own top tips, with the first being brutal honesty in reporting. He emphasizes taking ownership of mistakes and being transparent with clients to build trust. Gelo’s second tip is to always provide context in reporting. He stresses that metrics should be explained in a way that clients understand their relevance and impact. Gelo’s third tip is to be proactive. He advises not to wait for clients to ask for updates but to provide regular updates and maintain a system for consistent communication.Gab: Acknowledges the importance of proactive communication in client reporting.Gelo: Suggests setting up a system or automation for regular updates. This could involve scheduled emails or using tools that automate client communication. He emphasizes the value of having a structured system for regular updates to keep clients informed. Gelo notes that tools like automated email systems can help maintain consistent communication with clients.Gab: Agrees and summarizes that all discussed topics are essential for effective SEO reporting.Gelo: Confirms that they have covered all the key topics.Gab: Mentions that while some tips might seem basic, they are important for SEO reporting.Gelo: Invites listeners to follow their Facebook page and Spotify for updates. He also encourages reviews to boost morale and continue providing valuable content.Gab: Encourages listeners to review their pages to support their work.Gelo: Appreciates the support and reviews from listeners, which help in improving their content. Gelo thanks the audience and concludes the episode, noting they will be back with more content.Gab: Wraps up, thanking listeners and saying goodbye.

Is working from home making you dumber? It’s a provocative question that’s been buzzing around, and our latest podcast episode digs right into it. We break down the impact of remote work on productivity and cognitive function, featuring insights from seasoned professionals who’ve navigated the shift between office and home environments. If you’re trying to figure out whether your home office is affecting your brainpower, or just want practical advice on staying sharp while working remotely, this episode is for you.Let’s discuss and find out what really happens when your workspace is your living room.Transcript Summary00:00 - 01:27  Gab: Opens the episode, introducing the lighter side of SEO and freelancing topics. Mentions the special aspect of this episode with community guests.  Gelo: Greets the audience and introduces the term "Kadammers," referring to the listeners.  Gab:Requests the guests to introduce themselves.  Joshua: Introduces himself as a freelancer with a background in public teaching. Discusses his transition to freelancing during the pandemic, highlighting his journey from government work to exploring online opportunities.01:28 - 05:22  Joshua: Talks about his experience with freelancing and teaching, expressing the benefits of remote work despite initial doubts about stability and productivity.  Gab: Introduces Joshua, who is part of the SEO Work Out Community.  Von: Shares his experience with both on-site and remote work, emphasizing the value of on-site work based on his career experience.  Gelo: Sets up the discussion on the controversy regarding work-from-home setups and the company's recent strong statements against it.  Joshua: Responds to the company's statement against work-from-home setups. He finds the statement controversial and discusses the balance of opinions on this issue.  05:22 - 11:25Joshua: Discusses various aspects of work-from-home, including challenges and benefits. Suggests a hybrid model could be a good solution, providing flexibility while maintaining face-to-face interaction. Advocates for open dialogue between companies and employees to find a balanced approach. Emphasizes the need for flexibility and understanding from both sides.  Joshua: Elaborates on the importance of adapting to new ways of working and suggests a hybrid model as a potential solution.  Gelo: Shares his opinion on the strong statements made about remote work and discusses the potential marketing and PR challenges for companies holding such views. Discusses the impact of public opinion and marketing strategies on the debate about remote work. Highlights the importance of understanding different perspectives and addressing concerns transparently.  11:25 - 16:42 Gelo: Emphasizes that the opinions shared are not necessarily universal truths but rather opinions that may evolve over time.  Gab: Asks the guests about their views on whether remote work makes people "dumber" or less effective.  Von: Shares his experience with remote work, mentioning that while it can be isolating, it also fosters independence and skill development. He notes that remote work requires individuals to be proactive in managing their tasks and seeking resources.  Gab: Reflects on his own experience transitioning from corporate to freelance work, agreeing with Joshua on the need for self-directed learning and resourcefulness in a remote setup.  17:57 - 20:05  Gelo: Shares insights from the founder of Canva on the importance of social interaction for younger generations and how it impacts productivity and collaboration. He notes that while remote work has benefits, in-person interaction remains valuable.  Gelo: Asks Gab about his thoughts on how remote work impacts productivity compared to working in an office environment.  Gab: Continues the discussion, possibly elaborating on the impact of remote work on productivity and sharing final thoughts.20:05 - 22:55Gelo: Discusses the impact of working from home on productivity, questioning if it is beneficial compared to a corporate environment.Gab: Reflects on the differences between remote and corporate work environments. Notes that transitioning from corporate to remote work can be challenging due to less direct oversight and fewer social interactions, which can impact knowledge transfer and productivity.Gab: Highlights that remote work can create pressure due to the lack of direct supervision. This pressure can sometimes act as a motivator, but managing productivity from home often requires more self-discipline and structured processes. Discusses the need to set up calls and manage schedules carefully in a remote work setup. Emphasizes that without a structured approach, productivity can be affected.Gab: Points out time management challenges in remote work. Unlike a corporate setting with fixed hours, remote work offers flexibility that can sometimes lead to less structured work patterns.Mentions the need to synchronize time zones, especially when working with clients or team members in different locations, which adds to the complexity of remote work.Gelo: Acknowledges the impact of remote work on productivity.Gab: Talks about being resourceful and the importance of having management tools and processes in place for remote work. Stresses that a company must establish clear structures for remote work to be effective. Continues on the need for a well-defined structure in remote work, including clear roles and responsibilities, unlike the more predefined roles in a corporate setting.Gelo: Summarizes the discussion on how working from home impacts productivity, adding a personal note on the challenges faced.23:00 - 25:46Gelo: Comments on how different personal experiences and situations affect productivity at home. Shares insights on how being in the "zone" can affect productivity. Notes that it can take time to refocus if disrupted and emphasizes the importance of maintaining concentration.Gelo: Describes how eliminating commute times can make work-from-home more productive, though it requires discipline to avoid distractions at home. Mentions how working from home saves time otherwise spent on commuting, which can be redirected towards productive activities. However, notes that remote work can sometimes lead to less structured work habits.Gelo: Reflects on the benefits of working from home versus office work, highlighting how remote work can provide more time for personal tasks but may lack the structured environment of an office. Comments on the difference in productivity levels between office work and remote work. Notes that office environments can sometimes enhance productivity due to better focus and structure.Gelo: Discusses the benefits of being in an office environment for maintaining productivity, such as reduced distractions and improved focus compared to working from home.Talks about the harmony and motivation found in office environments compared to working from home, where personal work ethics and environment play significant roles in productivity.Gelo: Concludes that personal work ethics impact productivity regardless of the work environment, whether remote or office-based.Gelo: Adds a light-hearted comment on the issue of productivity.25:48 - 26:40Gab: Briefly mentions the impact of family and personal focus on productivity while working from home.Von:Notes the challenges of maintaining focus at home.Gab: Discusses the initial difficulties of working from home, including the perception of not being productive. Reflects on how these challenges were less common before the pandemic. Describes the struggle of staying focused and productive while working from home, highlighting the difficulties in transitioning from an office environment.Gab: Talks about dealing with productivity challenges and how transitioning from office to home work can be complex.Gelo: Mentions the emotional aspect of productivity and adjustments to new work environments.26:42 - 33:36Gelo: Poses a question about staying sharp and avoiding complacency in a work-from-home setup. Seeks advice on how to remain productive and engaged while working remotely, especially in a team setting.Gab: Asks for insights on maintaining productivity and focus.Joshua: Suggests establishing a routine as crucial for staying productive at home. Emphasizes maintaining a consistent schedule to create a work mindset.Gab: Reflects on personal practices for starting the workday and staying active.Von: Comments on maintaining a productive mindset.Gelo: Discusses how personal work habits affect productivity, suggesting that maintaining a routine is important.Joshua: Shares his experience of adapting to a remote work setup and creating personal habits for productivity. Highlights the importance of a dedicated workspace. Describes setting up a mini office at home to stay productive. Mentions the importance of creating a dedicated work area and adjusting to new habits.Joshua: Talks about the importance of having a separate workspace and using tools to stay organized. Mentions the role of productivity tools and apps in managing tasks effectively.Suggests creating a designated work space at home and using productivity tools. Stresses the importance of having a clear separation between work and personal life. Recommends using to-do lists and other productivity apps to stay on track with tasks.Von: Supports Joshua’s suggestions on staying productive.Joshua: Highlights the importance of maintaining communication with colleagues through online tools and taking breaks to stay focused. Shares personal experiences with staying active and engaged. Emphasizes the need for continuous learning and staying updated with industry trends through online resources. Suggests using a variety of learning materials to stay motivated.Joshua: Recommends leveraging free webinars, podcasts, and books for professional development and staying informed. Encourages exploring different types of educational resources. Discusses the importance of investing in work-related areas and exploring new things. Recommends watching documentaries and finding relaxation in such activities. Emphasizes the benefits of exploration and independence, suggesting that stepping outside the box can offer new perspectives and benefits. Joshua: Encourages celebrating small wins, regardless of how minor they may seem. Reflects on a personal experience where, after a challenging week, treating oneself to something enjoyable, like visiting a night market, was a way to reward oneself and stay motivated. Suggests maximizing pleasure and rewarding oneself after completing daily tasks to maintain motivation. Shares that although freelancing can be challenging, exploring and improving continuously is essential.Gab: Acknowledges Joshua’s insights and suggests hearing opinions from others who are just starting out in the field. Comments on the importance of staying sharp and avoiding complacency. Seeks opinions from others on this topic.Gelo: Affirms the importance of staying sharp and avoiding complacency.33:43 - 38:55Von: Talks about complacency, noting that it can lead to a lack of effort to improve. Emphasizes the need for continuous motivation and setting personal goals to avoid becoming content with current achievements. Advises against being content with one’s current state and stresses setting personal motivations and goals to keep pushing oneself. Suggests using tools like a whiteboard to list and track goals.Von: Recommends staying busy and continuously challenging oneself. Highlights the importance of communication and learning from others’ experiences to avoid complacency.Emphasizes the value of taking on challenging projects to avoid stagnation and ensure continuous growth. Encourages tackling new challenges and adapting strategies as needed.Gelo: Reflects on the value of discussing challenges and improvements.Von: Talks about personal experiences and challenges, particularly in the field of SEO, and the need to stay updated with daily changes to maintain a competitive edge.Describes how challenging oneself and keeping up with industry changes is crucial for success. Mentions the importance of adapting to new trends and learning from mistakes.Von: Continues discussing the need for continuous improvement and adaptation. Reflects on the importance of keeping knowledge updated and setting personal challenges to avoid complacency. Suggests taking on challenging projects and continuously evolving strategies to stay ahead. Emphasizes the importance of being proactive and open to learning new things.Von: Reflects on personal experiences of overcoming challenges and the importance of continuously expanding knowledge and skills. Talks about setting personal goals and adapting to industry changes.Gelo: Comments on the value of continuously adapting and learning.Von: Shares a personal anecdote about overcoming challenges by improving knowledge and adapting strategies. Highlights the importance of perseverance and continuous learning.Encourages embracing new opportunities and challenges as a way to keep growing and improving. Discusses how working from home can lead to knowledge stagnation if not managed properly. Highlights the importance of expanding knowledge and staying motivated.Gelo: Offers thoughts on maintaining a growth mindset.Von: Emphasizes the need for constant self-improvement and staying updated with industry trends. Shares personal experience of adapting and expanding knowledge as essential for success.Von: Reflects on the importance of adapting to changes and staying motivated in a work-from-home environment. Talks about managing routines and staying updated with industry developments.39:16 - 40:16Gelo: Suggests shifting focus from short-term challenges to long-term goals, like saving for a dream house, as a source of motivation. Elaborates on using long-term goals, such as buying a dream house, to stay motivated.Gab: Shares a concept from a webinar about having a guiding principle or "North Star" to keep oneself focused on long-term goals. Emphasizes the importance of having a clear goal to avoid complacency and distractions. Concludes with the idea of using a guiding principle or "North Star" to stay motivated and on track towards achieving larger goals. Stresses that having a clear vision helps maintain focus and overcome obstacles.40:30 - 43:19Gelo: Discusses the challenge of avoiding complacency in remote work. He reflects on a past experience where he felt he had become complacent, despite setting up reminders and visual aids to keep him focused.Gelo mentions that he used to set up photos or slides to remind himself of his core priorities and to keep track of what needs attention. He acknowledges the struggle of staying disciplined in remote settings and the importance of reinforcing priorities and avoiding distractions.Gab: Addresses why some companies have a negative view of remote work. He explains that traditional companies often prefer in-office setups due to their established practices for measuring productivity and managing employees. Gab points out that these companies may fear that remote work can lead to decreased focus and productivity, as they lack direct oversight of their employees.Gab: Continues by elaborating on challenges associated with remote work, such as maintaining effective communication and managing productivity. He mentions that traditional companies may struggle with remote setups because they find it harder to track employee output and ensure that tasks are completed as expected. He emphasizes the difficulty in setting up calls and managing communication remotely, which can sometimes lead to trust issues and difficulties in ensuring that work is done correctly and timely.43:19 - 46:21Gab: Describes how remote work can lead to trust issues, with companies concerned about employees' focus and productivity. He mentions that some employers worry about the effectiveness of remote work due to past experiences or a lack of clear metrics to evaluate performance. He also highlights the struggle in transferring knowledge and ensuring smooth operations without face-to-face interactions.Gelo: Explains that some companies implement strict measures, such as time tracking or frequent screenshots, to monitor productivity in a remote setting. He notes that these practices stem from previous experiences where companies faced challenges with remote work efficiency. Gelo adds that despite these measures, there are still many employees who can effectively integrate into remote work setups and maintain high performance.Von: Shares his experience with different company setups, including those that prefer traditional office environments over remote work. He describes how some companies have negative perceptions of remote work due to trust issues and difficulties in assessing productivity. Von reflects on the varying levels of trust and productivity that different companies experience with remote work and how some may require on-site presence to feel assured about work quality.46:21 - 50:17Von: Elaborates on trust issues related to remote work, sharing his personal experiences with companies that have strict requirements for on-site presence. He explains that these issues often stem from concerns about accountability and the effectiveness of remote setups. He notes that the trust between employers and remote workers can vary, and some companies may have more rigid expectations due to past issues or a lack of familiarity with remote work.Von: Discusses the challenges he faced working in industries like the POGO (Philippine Offshore Gaming Operator) sector, where remote work setups may be less common. He describes the need for clear results and accountability in these sectors, which can be a barrier to adopting remote work practices. He also touches on the broader issue of the perception of remote work in various industries and how it can impact trust and effectiveness.Von: Reflects on recent changes and trends, including the shift towards freelancing due to issues within traditional work environments. He discusses his personal decision to resign from a company involved in POGO activities and the impact of recent events on remote work perceptions. He highlights the importance of adapting to new trends and staying informed about changes in the job market, especially in light of shifting work practices and industry developments.50:19 - 50:58Gab: Inquires if there are any implications or changes when someone is caught doing something wrong in the office and whether it is possible to be caught again if it happens a second time.Von: Confirms that it is possible to be caught again if someone is already on record for a previous infraction.Gab: Appreciates the information shared and asks if there are any additional insights or thoughts from the speakers.Von: Mentions that some issues discussed might be out of topic but acknowledges the curiosity behind the discussion. Von clarifies that while the topic may be off-track, the discussion about the turbo industry and trust issues is relevant based on personal experience.51:01 - 52:30Gelo: Adds that the reverse psychology approach by some CEOs against remote work might stem from personal biases or previous experiences.Joshua: Suggests that micro-management is a significant challenge in remote work. For remote work to be effective, it requires clear communication and mutual willingness from both employers and employees.Gelo: Agrees with Joshua, emphasizing the importance of willingness in relationships and work dynamics.52:33 - 53:43Gelo: Questions whether remote work is better suited for specific industries or roles.Gab: Confirms the relevance of the question and notes that different industries might have different requirements.Gelo: Explores the idea of industries that could benefit from remote work, emphasizing tech jobs and roles involving computers.Joshua: Agrees, stating that tech roles such as programming and writing are well-suited for remote work due to their reliance on digital tools. Joshua expands on the suitability of remote work for roles that primarily use laptops and the internet, highlighting that various creative roles can also adapt to remote setups. Joshua concludes that remote work is feasible for roles requiring only a computer and internet connection, but it depends on company policies and employee comfort.54:00 - 59:24Von: Reflects on the fit of remote work for various industries, mentioning that the Philippines has seen growth in remote roles, particularly in the SEO and IT sectors.Gelo: Adds that certain marketing roles, such as digital marketing and creative positions like video editing, are also suitable for remote work.Von: Further discusses that while remote work fits various roles, it’s more common in certain sectors like SEO and call centers in the Philippines. He contrasts this with traditional roles that still require physical presence.Gelo: Emphasizes that the shift to remote work aligns with the broader IT and digital marketing trends, noting that roles requiring creativity and technical skills are particularly well-suited. Gelo mentions that customer service roles, especially in HR and backend operations, are increasingly remote. However, jobs that involve physical tasks, like construction, are not suited for remote work.Gab: Agrees and acknowledges that remote work has limitations depending on job functions.Gelo: Humorously points out the impracticality of remote work for certain jobs that inherently require physical presence. Gelo shares a personal anecdote about working from home and the effort involved.Von and Gelo: Discuss the high demands of remote work, joking about the intensity and effort required.Von: Humorously mentions the challenging nature of remote work. Von jokes about the complexity of remote work and how it can sometimes be misunderstood. Von ends the joke, acknowledging the humorous side of remote work challenges.Gelo: Asks Gab how employers can support remote workers to ensure they remain engaged and productive.Gab: Speaking from a managerial perspective, suggests several ways to support remote workers, such as mentorship, providing learning materials, and offering opportunities for upskilling. He mentions regular check-ins and 1-on-1 calls to monitor progress and address concerns.59:49 - 01:04:08Gab: Discusses the importance of understanding and addressing the problems in communication through one-on-one calls, emphasizing the benefits of personalized interactions for work-related discussions. He mentions that addressing issues through one-on-one communication helps in problem-solving and fostering creativity. Gab suggests that while structured methods are essential, allowing team members to make decisions and find next steps can improve overall company performance.Gab: Highlights the need for ongoing support and grading of Standard Operating Procedures (SOPs) to enhance productivity, particularly for new employees. Effective communication and proactive behavior are key to achieving better results.Gelo: Agrees with Gab’s points, noting that empathy and understanding are crucial, especially in a remote work setup where eye contact and personal interactions are limited.Von: Concurs, affirming the importance of empathy in communication.Gelo: Shares his experience in a full-time SAS company, emphasizing that one-on-one communication should go beyond mere checklist items. It should involve genuine concern and empathy for employees’ issues and challenges. He elaborates on the difficulty of showing empathy remotely and the value of personal touch, like giving support in difficult times, as it builds trust and connection.Von: Adds that such empathy can be challenging but necessary.Gelo: Discusses the impact of losing a family member and how empathy is crucial during such times, highlighting the need for support and understanding.Gab: Reflects on the stigma surrounding emotional expression and emphasizes the importance of sharing one’s struggles, both in personal and work contexts, to foster a supportive environment. He stresses that being open about problems and seeking support can lead to better problem-solving and improve overall well-being.Gab: Continues, noting that personal and professional challenges often intersect, and being open about them can help manage both effectively.Gelo: Discusses how human connections are vital, especially in remote setups, and emphasizes that empathy is key to maintaining these connections. Tools and resources are also necessary to support effective remote work. He highlights the importance of providing the right tools for remote work to ensure efficiency and productivity, likening it to a soldier needing proper ammunition.Gab: Wraps up the discussion on empathy and support, transitioning to advice for those struggling with motivation while working from home.01:04:09 - 01:09:31Gelo: Asks for advice on maintaining motivation while working from home.Von: Advises focusing on personal goals and understanding the purpose behind one’s work. He suggests not comparing oneself with others and to stay motivated by remembering personal reasons for working.He stresses the importance of focusing on one's own journey and purpose rather than external comparisons, acknowledging that motivation can fluctuate but should always be tied to personal goals.Von: Further explains the need for planning and strategizing to maintain motivation. He suggests that setting clear goals and understanding how each task contributes to the bigger picture can help sustain motivation. He concludes by recommending that individuals regularly evaluate their motivation and adapt their strategies to stay focused and productive.Gelo: acknowledges the value of the advice and agrees with Gab’s sentiments.Von: adds his own perspective.Joshua: Suggests focusing on personal motivation and questioning one's reasons for working. He shares his personal experience of transitioning between on-site and remote work, emphasizing the need to find motivation for working from home.He highlights the importance of understanding personal motivations and goals.Joshua: Advises that individuals should continually question their motivations and find what drives them, whether for work or personal reasons.He shares his own journey of moving between different work environments and the challenge of staying motivated in various settings. His advice includes reflecting on personal goals and reasons for working.He emphasizes that motivation is a personal journey and sharing these experiences can help others who struggle with similar issues.Joshua: Advises focusing on personal routines and family time to maintain motivation while working from home. He suggests that aligning work with personal values and family goals can enhance motivation. He talks about the benefits of working from home, such as more time with family, and how it contributes to personal satisfaction.Joshua: Mentions his own podcasting experience and how it fits into his work-from-home routine.01:09:35 - 01:12:00Joshua: Acknowledges the challenges faced by those struggling with remote work and highlights the importance of recognizing the opportunities and being grateful for the ability to work from home. He underscores the value of appreciating the opportunity to work remotely and the challenges of not being able to do so, stressing the need to be thankful for the current situation.Von: Adds his perspective on the value of remote work opportunities.Gelo: Reaffirms the importance of being grateful for opportunities.Gab: Reflects on the advice given, suggesting that gratitude and continual learning are essential for motivation and success in remote work.Gelo: Suggests starting with why—understanding the reasons behind work and how it aligns with personal goals and values.Gab: Concludes the episode by summarizing the key points discussed: empathy, motivation, and the value of remote work.Gelo: Thanks everyone for their insights and participation.Joshua: Offers a final thought on appreciating the current work situation and the importance of continuous reflection.Gab: Closes the episode, expressing appreciation for the discussion and contributions from all speakers.

Competing with big brands in the world of SEO might seem daunting, especially when they have larger budgets and bigger teams. Don’t let that discourage you. Small brands have unique advantages and opportunities that can be leveraged to stand out in search results. With the right strategies, even a smaller player can make a significant impact. In this podcast episode, we’ll explore practical and actionable SEO tactics that can help your small brand compete effectively, increase your visibility, and connect with your target audience.Transcript Summary00:00 - 00:31  Gab: Welcome to a new episode of *SEO Kwentuhan*. Today’s topic is about how small businesses can compete with big brands in SEO.Gelo: The discussion is centered around the "David vs. Goliath" scenario in SEO. This is relevant for freelancers and small business owners.00:36 - 00:59Gab: Many brands started from scratch and are still growing compared to their competitors. Some SEO agencies may focus on big brands, which can be challenging for smaller entities.Gelo: Yes, there are agencies that focus on big brands.01:07 - 01:47  Gelo: Big brands often outsource SEO, whereas smaller businesses might do it in-house or use freelancers. Corporate SEO often includes additional benefits like taxes, HMOs, and bonuses, which might be outsourced to digital marketing agencies. Gab: It depends on the brand’s budgeting.01:50 - 04:37 Gab: Let’s start discussing our main topic.Gelo: What is the difference between SEO strategies for small and big brands? Is SEO a fair battlefield for all brands?Gab: SEO is not a fair battlefield. Big brands have advantages such as wealth, customer base, and traditional marketing exposure. They also have larger budgets and resources compared to small brands.Gab: Big brands have extensive resources, including affiliates and team members. They operate on a broader marketing scope and various channels. Small brands, however, have the advantage of targeted marketing and a more personal approach. Gelo: Budget discrepancies between small and big brands are significant, especially in advertising. Despite the budget issues, there are tips available for small businesses to compete effectively.04:48 - 10:59Gelo: What unique advantages do small businesses have in SEO?Gab: Small businesses are challengers in the SEO space and can leverage their personal touch.Gab: Small brands can use their brand names and focus on personalization, customer support, and competitive pricing.Gab: Small businesses can focus on local areas and be more flexible with their marketing strategies compared to big brands, which might take longer to implement changes.Gelo: Small brands can foster community connections. Local businesses, for instance, can build relationships within their communities. Examples include participating in local events or creating community-focused initiatives.Gelo: For SaaS startups, community connection through platforms like Facebook groups can be beneficial. They can interact directly with users and receive feedback for improvements.Gab: An example of community advantage is a pharmacy sponsoring local events and giving scholarships, which helps in building a strong local presence.Gelo: Small businesses should not feel disheartened; they have their own angles to leverage in SEO.Gab: The agility of small businesses allows them to adapt quickly to SEO changes, unlike big companies with more rigid processes.Gelo: Small businesses can quickly adapt to algorithm changes, unlike big corporations which face many layers of approval.Gab: Big companies need to go through extensive procedures and case studies to make even small changes.10:59 - 13:11 Gelo: Small businesses can take advantage of their agility compared to big companies. They can quickly test and implement new ideas without the slow processes that big companies face. This agility can be beneficial in SEO strategies.Gab: Discusses his approach to keyword research for small brands. He focuses on keywords that are relevant but not overly competitive. He advises against targeting top competitors directly and instead suggests researching competitors with similar or slightly less domain authority to find achievable keywords.Gab: Elaborates on using competitive research by analyzing what strategies competitors with similar domain authority have used. He suggests mapping out keywords they targeted and evaluating their success. This helps in creating a targeted strategy for small businesses.Gab: Mentions setting clear goals based on keyword research, such as creating a certain number of pages in a specified period to achieve targeted traffic.13:11 - 15:35  Gelo: Introduces unconventional strategies, such as consulting with subject matter experts and customer service teams to understand frequently asked questions. He emphasizes focusing on topics rather than just keywords due to evolving AI and search algorithms.Gelo: Provides an example related to regional language differences. In Australia, "trousers" might be referred to as "ducks" in local slang. He stresses the importance of adapting keyword research to regional variations and local terminology.Gelo: Continues with more examples of regional language differences and suggests using these insights for more effective keyword research. He also mentions a local SEO masterclass that provides additional strategies for small businesses.15:53 - 19:28Gelo: Introduces the topic of targeting long-tail keywords for small businesses to compete with larger brands.Gab: Emphasizes the importance of keyword research, particularly focusing on long-tail keywords. Big brands often have substantial budgets for SEO, making it challenging to compete directly. Instead, small businesses should target niche long-tail keywords with less competition. This strategy helps in creating content and implementing link building efficiently without needing a huge budget.Gab: Mentions leveraging less common terms or keywords that big brands might overlook due to their broad focus.Gab: Provides an example from real estate. Instead of competing with big players like Redfin or Zillow for broad terms (e.g., "home for sale in Makati"), target more specific locations such as barangays within Makati. This approach reduces competition and increases the likelihood of ranking higher.Gab: Discusses the strategy of targeting specific neighborhoods or barangays within a city. This reduces competition and can make it easier to rank in top positions, especially if fewer businesses are targeting those specific areas.Gelo: Chimes in with examples of barangays like Ben Aires and San Lorenzo.Gab: Corrects the earlier example, focusing on neighborhoods like Ben Aires or other specific barangays in Makati for targeted keyword strategies.Gelo: Adds a suggestion about targeting locations near schools, as it might attract students or families looking to live close to educational institutions.Gab: Reiterates the approach of narrowing down keyword targets to specific areas, such as neighborhoods or locations near schools, to better meet local search intent and reduce competition.19:28 - 20:32Gab: Highlights the importance of understanding search volume and competition for long-tail keywords.Gelo: Thanks Gab for the insights and acknowledges the utility of targeting long-tail keywords.Gab: Reinforces the idea of including specific local terms, like "near school" for real estate keywords.Gelo: Discusses using modifiers in long-tail keywords, such as education-related terms, to improve search relevance. Emphasizes the importance of market research to address the unique needs and questions of the target audience, highlighting that understanding your Ideal Customer Profile (ICP) is crucial.20:34 - 21:56Gelo: Discusses the concept of "customer avatar" in relation to long-tail keyword research and topic creation. They use the example of real estate in Makati, explaining how specific queries, like "What documents do I need to pass if I buy a house in Makati?" have modifiers that can be useful for keyword research. Gelo emphasizes that even if search volume for these queries is low or nonexistent, they are still valuable for content creation.Gelo: Advises using Google Search Console to find query strings that are getting impressions but not clicks. This indicates that the page is not properly ranked or targeted. The suggestion is to create new pages or blog posts to address these queries.Gelo: Briefly suggests using insights from Google Search Console to improve page rankings and content relevance.21:57 - 22:49Gab: Asks about improving local SEO for small businesses using Google Business Profile, setting up Gelo to provide detailed advice.Gelo: Explains the importance of claiming and verifying your Google Business Profile as the first step for local SEO. They mention video verification and the need for consistency between your Google Business Profile and website information (e.g., address and opening hours).Gab: Inquires whether video verification for Google Business Profile applies in the Philippines.Gelo: Mentions they haven't tried setting up a business profile in the Philippines yet but confirms it is used in the US.23:30 - 25:52Gelo: Discusses the relationship between Google Business Profile and a website. They emphasize the importance of consistent and accurate information and suggest that even though posting on Google Business Profile is not a ranking factor, it shows that the business is active. Encouraging reviews and managing reputation are crucial for improving local SEO.Gelo: Elaborates on how reviews can include keywords related to the services provided, which helps Google understand the business better. They stress the importance of managing both positive and negative reviews for better reputation management.Gelo: Explains that reviews contribute to Google’s understanding of the business's authority and relevance, especially when reviews mention specific services.Gelo: Emphasizes the significance of asking for honest reviews and highlights that while fake reviews can harm a business's reputation, genuine reviews help build authority. They suggest creating local citations to support your business details across various online directories.26:10 - 30:07Gab: Transitions the conversation to discuss link building strategies for small businesses, asking Gelo for cost-effective methods suitable for smaller brands.Gelo: Mentions that some businesses may be removed from Google Business Profile if they are not active or real. They explain the process of reporting inactive or fake businesses.Gab: Notes that they advised a student about reporting non-existent businesses and how such strategies can be effective.Gab: Reflects on the strategy of reporting fake businesses and acknowledges that it has been confirmed as an effective method.Gelo: Describes a strategy called the "assassination phase" in local SEO, which involves targeting and reporting spammy or fake businesses to improve rankings for legitimate businesses.Gelo: Offers a link building strategy for small businesses called resource page building. This involves creating resource pages related to the business's niche and connecting with non-competitive businesses to include them in the resource list. An example given is a bakery creating a resource page for baking supplies.Gelo: Shares a specific example of a successful strategy they used for a brick repair company, targeting resources related to auto parts and creating valuable link exchanges.30:07 - 35:12Gelo: Discusses the concept of resource page building as a cost-effective link building strategy. By creating a resource page with useful links related to the business but not directly competing, you can contact other businesses or websites for a link exchange. This method is both free and simple, contrasting with the high cost of traditional link-building.Gab: Confirms that the focus is on cost-effective methods, noting that while link building can be expensive, there are cheaper alternatives.Gelo: Mentions offering discounts or coupons as a way to facilitate guest posting and link building, emphasizing its relevance for local businesses.Gelo: Highlights local partnerships and events as powerful tools for obtaining backlinks. Provides an example of getting links from big brands through partnerships in local events, stressing the importance of such collaborations for local SEO success.Gab: Suggests adjusting strategies based on whether a business is local or global. Recommends building partnerships and guest posts with nearby businesses, regardless of direct relevance, and emphasizes the benefits of local collaborations and webinars for increasing visibility and links.Gab: Recommends approaching local businesses for partnerships and link-building opportunities. Suggests using guest posts and other collaborative methods to enhance SEO affordably, particularly for small businesses.Gab: Mentions the advantage of local businesses being able to more easily partner with other local businesses for link-building and exposure.Gab: Advocates contacting local publications or media outlets for expert round-ups or interviews to gain exposure and generate leads. This method provides visibility and traffic, even if it doesn’t directly impact backlinking.Gelo: Confirms that such media appearances provide exposure and lead generation, which are valuable for business growth.Gelo: Suggests leveraging existing business relationships for link building. For example, if a client has connections with restaurants or other businesses, those connections can be utilized to create collaborative content or get featured on their sites.Gab: Agrees that small businesses have an advantage in link building due to their ability to leverage local connections and partnerships.35:14 - 39:45Gelo: Introduces the next topic on essential technical SEO practices for small businesses.Gab: Simplifies technical SEO for small businesses by focusing on advantages such as easier indexing and optimization due to fewer pages. Emphasizes the importance of maintaining broken links and optimizing site speed, which are easier for smaller sites.Gab: Points out the benefits of implementing schema markup, such as review stars, on a smaller site compared to a larger one. This includes better control over technical details and faster implementation.Gelo: Agrees with the points made about technical advantages for smaller websites.Gelo: Highlights essential technical SEO practices, including indexing, crawlability, internal linking, and mobile-friendliness, as critical for small business websites.Gab: Emphasizes the importance of indexability and having a proper website structure to ensure that important pages are easily found by search engines.Gelo: Stresses the necessity of mobile-friendliness, pointing out that many small businesses still have websites that aren’t optimized for mobile devices.Gelo: Adds that small business websites often have issues with mobile responsiveness, such as text overlapping or poor layout adjustments on smaller screens.Gab: Highlights the importance of a well-optimized homepage, particularly focusing on clear visibility of important elements like phone numbers and call-to-action buttons.39:38 - 41:57Gelo: Introduces the next topic on setting realistic and achievable SEO goals for small businesses.Gab: Suggests aligning SEO goals with short-term achievable metrics for newer websites, focusing on content strategy, product pages, and link building to meet traffic goals within a set period.Gab: Advises setting realistic expectations for long-term SEO goals. Highlights the potential for success against larger brands if strategies are well-executed, using an example of outperforming a large UK brand.Gelo: Recommends setting benchmarks at the start of SEO campaigns and tracking progress every three months. Suggests setting incremental growth targets, like 10% increase per quarter, to maintain focus and direction.41:57 - 45:32Gelo: Advocates for regular monitoring of SEO performance to quickly identify and address issues. Encourages setting specific goals and adapting strategies based on performance data.Gelo: Emphasizes the importance of having a guiding strategy for SEO, suggesting that continuous monitoring and adjustment are essential for achieving and maintaining growth.Gab: Acknowledges that many long-term SEO strategies are already well-established and advises continuing with a structured plan.Gab: Recommends creating a sustainable SEO strategy that can be maintained even if clients switch to different agencies or freelancers. Emphasizes the importance of having a robust content marketing strategy.Gab: Suggests using SEO campaigns to build rapport with clients and create case studies that highlight successful outcomes. Encourages ongoing efforts to maintain visibility and client relationships.Gelo: Agrees with the points made and emphasizes the importance of maintaining a well-planned SEO strategy despite potential changes in client needs or business cycles.Adds that businesses often cut SEO budgets during tough times, but having a solid plan in place can help retain clients and make reactivation easier.45:32 - 46:07Gelo: Points out that when businesses face financial difficulties, they often cut SEO budgets. However, having a well-prepared plan can make it easier to reactivate SEO efforts when the budget is restored.Gab: Agrees that maintaining a good relationship with clients can lead to reactivation of SEO efforts when the budget allows.Gelo: Expresses the idea of being prepared for budget changes and maintaining a professional approach to client management.46:08 - 46:54Gab: Reflects on past experiences and suggests sharing these insights with newcomers to avoid future issues.Gab: Emphasizes the importance of building strong client relationships and the potential for referrals even if clients face difficulties.Gelo: Agrees that strong relationships and good performance can lead to referrals even from clients who initially had concerns.Gab: Reinforces the idea that good performance and client satisfaction can turn red flags into positive outcomes, and successful SEO work can lead to valuable referrals.Gelo: Acknowledges that good SEO work can turn initial concerns into positive results.47:00 - 47:46Gelo: Highlights the underestimation of SEO strategies and the importance of understanding how to drive traffic and grow a website.Gab: Points out that not everyone understands the complexities of SEO and how to effectively grow a website.Gelo: Concludes by summarizing the strategies discussed and their relevance to current SEO campaigns.Gab: Confirms that all topics have been covered.Gelo: Announces the release schedule for podcast episodes and availability on platforms like YouTube Music and Spotify. Encourages listeners to follow and stay updated.Gab: Bids farewell to the audience, concluding the episode.

SEO can feel like a never-ending chore. Between fixing technical issues, finding the right keywords, and creating content, it's easy to get overwhelmed. But what if there was a better way?In this podcast episode, we'll discuss whether to automate or delegate your SEO tasks.We'll weigh the pros and cons of each option so you can figure out what works best for you.Ready to save time and focus on what really matters for your SEO? Let's get started!Transcript Summary00:00 - 00:25Gab introduces the episode on SEO strategies.Gelo acknowledges common SEO manager dilemmas regarding automation and delegation.They set the stage for discussing when and how to automate or delegate tasks in SEO.00:25 - 01:03Gab asks about when it's appropriate to delegate or automate tasks.Gelo responds, focusing on decision-making within companies or projects.He emphasizes that as an SEO manager, tasks not directly related to core responsibilities should be delegated.01:03 - 02:25Gelo delves deeper into delegation, stressing that an SEO manager's role often evolves into managing rather than doing.He gives examples of tasks that can be delegated in freelancing scenarios.Discussion includes managing specific tasks like on-page optimization versus technical SEO.02:25 - 03:42Gelo shifts to automation, discussing how routine tasks like report generation can be automated.Tools like Google Data Studio are mentioned for automated reporting.The focus remains on efficiency through automation in repetitive tasks.03:42 - 05:09Gab talks about handling overwhelm in SEO tasks, suggesting beginners initially handle all tasks to learn processes.Gelo adds that once overwhelmed, it's time to automate or delegate tasks.They discuss task prioritization and the "high impact task analysis" approach for efficiency.05:09 - 07:18Gab introduces the concept of skill specialization, advocating for mastering client interaction skills.Gelo agrees, stressing the importance of soft skills and knowing when to delegate client-facing tasks.They highlight the difficulty non-english speakers may face in client interactions.07:18 - 08:53Gelo revisits the importance of delegation and automation in SEO, particularly in large companies with extensive digital footprints.He underscores the need for proper delegation to avoid bottlenecks and ensure task competence.Examples include maintaining technical SEO expertise within teams.08:53 - 10:02Gelo concludes by cautioning against ineffective delegation, emphasizing the importance of understanding tasks before assigning them.He highlights the risks of miscommunication and task mismanagement in team environments.10:02 - 10:14Gelo says delegation can be challenging, especially when clients have specific subject matter expertise. If you lack the necessary knowledge, consider delegating tasks to the client or a subject matter expert.10:14 - 10:34Gelo says to delegate tasks that require specialized knowledge, such as creating content or managing passwords. This allows you to focus on tasks that align with your expertise.10:36 - 10:39Gelo mentions don't take on the entire project if you lack the necessary skills. Delegate tasks to freelancers or in-house experts with the relevant expertise.10:42 - 11:07Gelo says to delegate tasks to freelancers or in-house experts to streamline your workflow and improve efficiency. This allows you to focus on higher-level tasks and strategic planning.11:07 - 11:32Gelo says to delegate tasks such as social media posting, SEO, and content creation to free up your time for more strategic work. Utilize tools and automation to further enhance efficiency.11:32 - 12:07Gelo says that by delegating and automating tasks, you create a network of interconnected entities throughout the digital ecosystem. This enhances your overall productivity and effectiveness.12:07 - 12:29Gelo mentions delegation and automation are crucial for staying updated with the latest tools and technologies. This ensures you remain competitive and deliver high-quality work to your clients.12:30 - 12:50Gab says, I agree. It's important to recognize that delegation and automation are not just for beginners but also for experienced professionals seeking to optimize their time and workload.12:50 - 13:03Gab says delegation allows you to focus on higher-value tasks that generate more revenue and contribute to your long-term growth.13:06 - 13:29Gab says that by delegating tasks, you can educate and empower your clients, enabling them to take on more responsibility and contribute to their own success.13:29 - 13:49Gab says that this mindset shift can lead to a more collaborative and productive working relationship with your clients.13:49 - 14:01Gab mentions delegation also helps you track your time more effectively, ensuring you're not spending too much time on low-priority tasks.14:02 - 14:08Gelo said it's important to remember that delegation is not about ego but about empowering others to grow and succeed.14:09 - 14:33Gelo said delegation is a key part of personal and professional growth. It allows you to develop leadership skills, expand your knowledge, and advance your career.14:34 - 14:43Gelo says, ultimately, delegation leads to a more fulfilling and successful career.14:44 - 15:07Gab says Let's get more specific about the importance of delegation in SEO.15:07 - 15:31Gab mentions that Technical SEO is a crucial area where delegation can be highly beneficial. Consider delegating tasks such as technical audits, site crawls, and error analysis to experts.15:31 - 15:40Gab mentioned tools like Screaming Frog and Sitebulb can automate many technical SEO tasks, freeing up your time for more complex analysis and strategy.15:42 - 16:00Gab says that however, it's important to critically evaluate the data provided by these tools. While they can identify high-impact issues, they don't necessarily understand the nuances of your website or target audience. Focus on the most critical errors and prioritize tasks accordingly.16:00 - 16:19Gab says, for instance, a tool might flag a no-index error on a low-traffic page that isn't important for your SEO strategy. It's more impactful to fix a no-index error on your homepage. Delegate tasks based on their true impact on your SEO performance.16.19 - 16:35Gab said that tools can't make strategic decisions. Use your judgement to determine which errors require the most urgent attention.16:35 - 17:01Gab mentioned that Google Search Console also offers tools to help you manage technical SEO tasks. Submitting URLs for indexing and utilizing tools like Omega Indexer can streamline the process.17:01 - 17:23Gab says to consider delegating page speed optimization tasks to web developers or designers if you lack the technical expertise. This allows you to focus on your strengths in SEO strategy and content creation.17:23 - 17:54Gab says to delegate tasks that are outside your skillset to free up your time and energy for core SEO activities.Gelo said, I use Ahrefs for technical audits, but I always double-check their recommendations to ensure they're truly high-impact issues.17:54 - 18:11Gelo mentioned that Google Search Console (GSC) can also be used for on-page SEO tasks. It helps identify crawl errors, analyze indexing status, and track organic keyword rankings.18.11 - 19:34Gelo said that GSC also offers a valuable tool called "SEOcrawl.AI” This helps you analyze organic search queries that trigger impressions but don't convert into clicks. You can then identify irrelevant keywords and optimize your content accordingly.He said GSC allows you to annotate changes made to your website, enabling you to track the impact of SEO efforts over time. This helps you measure the effectiveness of your optimization strategies.Gelo said that annotations can be particularly helpful when migrating your website to a new domain or platform. GSC allows you to track SEO performance before and after the migration.19.34 - 19:49Gelo said that these are just a few examples of how delegation and automation can be leveraged to streamline your SEO workflow and improve overall effectiveness.Gab mentioned that he had a positive experience using GSC to monitor client websites for potential technical SEO issues.19:49 - 20:09Gab: The key takeaway is to identify tasks that can be delegated or automated to free up your time and mental energy for strategic SEO planning and creative content development. This allows you to focus on high-impact activities that generate results for your clients.20:10 - 21:04Gab introduces the topic of automation and how it can be used to improve content creation.Gelo explains that automation can be used to simplify tasks such as clicking buttons and updating pages.Gelo further explains that automation can be used to send emails and update content automatically.Gelo explains that automation tools typically have a monthly or yearly fee.Gelo mentions that some automation tools offer discounts during sales events such as Black Friday.21:04 - 21:33 Gab asks about the overall content creation workflow.Gelo says they prefer to delegate tasks manually, but they are also open to using automation tools for certain tasks.Gelo explains that they focus on keyword research and local SEO when delegating tasks.21:33 - 23:14Gelo explains that they use keyword research tools to identify relevant keywords for their content.Gelo further explains that they use keyword research tools to identify the search volume for specific keywords and to understand the intent of searchers.Gelo explains that they use topic ideation tools to generate ideas for their content.Gelo explains that they use AI writing tools to create outlines for their content.23:14 - 25:15Gelo explains that they use AI writing tools to create first drafts of their content.Gelo explains that they then use AI writing tools to speed up the editing process.Gelo explains that they use AI writing tools to proofread their content.Gelo explains that AI writing tools can be helpful, but they should not be used as a replacement for human editors.Gelo explains that they use AI writing tools to check for grammar errors and to double-check facts.Gelo explains that they use AI writing tools to identify niche-specific terms andGelo emphasizes the importance of human involvement in content creation and the benefits of a hybrid approach that combines AI and human expertise.25:15 - 25:56 Gelo explains that they create customer personas to understand their target audience.Gelo emphasizes that content should be tailored to the specific needs and interests of the target audience.26:00 - 26:59Gelo introduces Supercopy.AI as an SEO tool that can be used to generate customer personas.Gelo explains how Super Copy AI works and how it can be used to identify target keywords and generate customer personas.Gelo suggests other AI writing tools such as Gemini and ChatGPT.Gab acknowledges the importance of understanding how to prompt AI writing tools effectively.26:59 - 28:03 Gelo introduces Better Sheets as a tool that can be used to automate content creation with ChatGPT.Gab asks for clarification on how Better Sheets connects to Google Sheets.Gelo explains that Better Sheets can connect to Google Sheets and use API connections to automate tasks such as generating titles, meta descriptions, and content based on user-provided keywords.Gelo mentions that Better Sheets is still under development and will be revealed soon.28:08 - 30:04 Gab highlights the value of the information shared in the podcast and expresses his intention to use the recommended tools and strategies.Gab discusses the potential applications of AI writing tools beyond on-page SEO, including reporting and data interpretation.Gelo mentions that Neuron Writer also offers internal linking capabilities.Gab highlights the benefits of using a combination of manual and automated content creation processes.Gelo emphasizes the importance of understanding the fundamentals of SEO before implementing automation tools.Gab mentions their custom GPT tools for topic generation, internal linking, and content analysis.30:04 - 33:32Gab introduces the topic of link building and delegation. He mentions that he uses a group called SEO WorkOut for link building.He asks Gelo if he has any experience with link building.Gelo confirms that he has some experience with link building.Gab mentions that he is currently using a tool called Chat GPT for link building.Gab agrees that there are other plugins available.He mentions that he has found some plugins to be particularly useful.Gelo agrees that useful plugins can make link building easier.Gab mentions that delegation is important for link building, as it can be a tedious task.He also mentions that it is important to make sure that the work is done correctly before sending out emails for link building.Gab mentions that he uses link building to get more traffic to his website. He adds that he also uses other methods, such as adding content and optimizing his website for search engines.Gelo agrees that link building is an important part of SEO.Gab describes the process of using link building to get more traffic to his website. He mentions that he uses a tool called Hunter.io to find email addresses of potential prospects. Gab continues to describe the process of using link building to get more traffic to his website. He mentions that he uses a tool called Ninja Outreach to send emails to potential prospects.Gab describes the process of using Ninja Outreach to send emails to potential prospects.He mentions that Ninja Outreach is a free tool, but it has a limit on the number of emails that can be sent per day.Gelo mentions that there are other free tools available for sending emails to potential prospects. He mentions that Hunter.io has a free version as well.Gab mentions that he uses Hunter.io to find email addresses of potential prospects. He adds that he uses a tool called Voila Norbert to verify email addresses.Gab describes the process of using Voila Norbert to verify email addresses. He mentions that Voila Norbert is a paid tool, but it is worth the cost.Gelo describes his own approach to link building. He mentions that he uses email sequencing to automate the process of sending emails to potential prospects.Gelo describes the process of using email sequencing to automate the process of sending emails to potential prospects. 33:32 - 36:30 Gelo explains that email sequencing allows you to send multiple emails to potential prospects over a period of time. This can help to increase the chances of getting a response.Gelo mentions that the first email in a sequence should be a personalized introduction.Gelo suggests mentioning something specific about the recipient's website or content.Gelo adds that the first email should also briefly explain why you are contacting the recipient.Gelo suggests reminding the recipient of your initial email in the follow-up emails.Gelo mentions that you can also offer something of value in the follow-up emails, such as a free consultation.Gelo suggests including 2-3 follow-up emails in a sequence.Gelo mentions that it is important not to send too many follow-up emails, as this can come across as spammy.Gelo suggests using a tool like Sendfox and BuzzstreamGelo mentions that these tools can track metrics such as open rates and click-through rates.36:30 - 37:50Gelo suggests guest blogging as a good link building strategy.Gelo explains that guest blogging involves writing articles for other websites in your niche.Gelo suggests using tools like Buzzsumo or Ahrefs to find websites to guest blog for.Gelo mentions that you can also search for websites that accept guest posts by using Google search operators.Gab asks for an example of a Google search operator that can be used to find websites that accept guest posts.37:40 - 41:00 Gelo continues with the example: You can replace "keyword" with your target keyword or niche. For instance, if you are in the marketing niche, you could search for "marketing + write for us".Gab asks what to do after finding websites that accept guest posts.Gelo suggests reaching out to the website owner or editor and pitching a guest post idea.Gelo mentions that the pitch should be well-written and explain why the website owner's audience would benefit from reading your guest post.Gab asks for any additional tips for guest blogging.Gelo suggests writing high-quality content that is relevant to the website's audience.Gelo also suggests promoting your guest post on social media and other channels.Gab asks if there are any other link building strategies that they should discuss.Gelo mentions broken link building as another strategy.Gelo explains that broken link building involves finding broken links on other websites in your niche and then contacting the website owner to suggest your content as a replacement.39:57 - 40:42Gelo apologizes to the listeners for the advanced topics discussed earlier and introduces the next topic: quality assurance in link building and outreach.Gab mentions tools and resources available to ensure quality work when delegating tasks.Gab poses the next question: how to ensure quality when delegating tasks.Gelo clarifies that they are not just talking about tools but also have their own resources.40:28 - 42:17Gab suggests hiring an SEO VA or freelancer to ensure quality work and provides an example of how to establish trust.Gab clarifies that it is important to establish trust when delegating tasks.Gab shares a personal experience of establishing trust when delegating tasks as an SEO manager and team lead.Gab describes the importance of establishing trust and avoiding micromanaging when delegating tasks.Gab emphasizes the importance of clear communication and feedback when delegating tasks.41:35 - 43:31Gab describes a specific example of how to provide clear instructions and track progress when delegating tasks, using a vlog as an example.Gab explains how to ensure that the delegated task is completed correctly, including checking internal links and providing feedback.Gelo shares their own approach to delegation, emphasizing ownership and accountability.43:31 - 45:27Gelo explains their approach to delegation, which involves giving team members ownership and expecting them to learn and grow.Gelo emphasizes the importance of providing honest and constructive feedback, even if the output is not perfect.Gelo suggests using positive reinforcement and virtual high-fives to recognize good work.Gelo reiterates the importance of expressing appreciation for good work and addressing concerns constructively.Gab adds that bonuses can be used as additional motivation.44:50 - 45:27Gelo explains that positive reinforcement, like compliments and virtual high fives, can also be effective motivators.Gelo emphasizes the importance of recognizing good work and expressing appreciation for the quality of the team's work. However, they add that if they see a decline in quality, they won't hesitate to find replacements for interns who are not performing well.Gab agrees with the approach and suggests avoiding sugarcoating feedback.Gelo clarifies that they want their interns to be the best version of themselves on projects.45:27 - 46:12Gab discusses the importance of leadership in delegation and how successful agency owners empower their teams to grow. They emphasize the need for open communication and constructive criticism to achieve success.Gab reiterates the importance of leadership and clear communication when delegating tasks.Gab emphasizes the importance of ownership for team members.Gelo jokes about avoiding becoming a "time doctor" who micromanages everything.Gelo mentions the use of trackers.46:13 - 46:23Gab introduces the topic of over-automating tasks in SEO.Gelo expresses concern about the potential risks of over-automation.46:23 - 46:53Gab explains that over-automation can lead to a loss of human expertise and judgement.He emphasizes the importance of understanding the foundation of SEO before automating tasks.Gelo agrees with Gab's assessment and adds that over-automation can make it difficult to adapt to changes in algorithms or best practices.46:53 - 47:20Gab points out that over-automation can prevent team members from learning and developing their skills.He stresses the importance of allowing team members to gain hands-on experience with tasks.47:20 - 48:04Gelo agrees with Gab and adds that experimentation is essential for learning and growth.He encourages listeners to try different approaches and see what works best for them.48:04 - 48:21Gab highlights the risks of over-automating content creation.He warns against using AI tools to generate content without human oversight.48:23 - 49:00Gelo shares an example of over-automation leading to content problems.He emphasizes the importance of human expertise in creating high-quality content.49:00 - 49:42Gab stresses the importance of understanding the foundation of SEO before using automation tools.He encourages listeners to learn from experienced SEO professionals.49:42 - 50:07Gab discusses the risks of using AI tools to generate backlinks.He explains that Google can penalize websites that use low-quality backlinks.50:07 - 50:32Gab emphasizes the importance of testing automation tools before using them in production.He warns against blindly trusting automation tools without proper oversight.50:32 - 50:53Gelo agrees with Gab and adds that it is important to choose automation tools that are a good fit for the specific needs of the business.50:53 - 51:00Gab introduces the next topic: recommended automation tools for beginners.51:00 - 52:23Gelo recommends Google Data Studio or Looker for reporting automation.He explains that these tools can help save time and improve data visualization.52:23 - 53:00Gelo recommends SendFox for email outreach automation.He explains that this tool can help save time and improve outreach efficiency.53:00 - 53:32Gelo recommends Neuron Writer for note-taking and task management.He explains that this tool can help improve productivity and collaboration.53:32 - 54:02Gab recommends Zapier for connecting different automation tools.He explains that this tool can help create complex automation workflows.54:02 - 55:05Gelo discusses the importance of using automation tools strategically.He emphasizes the need to have a clear plan and objectives before automating tasks.55:05 - 55:24Gab points out that automation tools are not a replacement for human expertise.He stresses the importance of using automation tools to complement, not replace, human judgement.55:24 - 56:13Gab discusses the importance of high-quality content creation.He explains that AI tools can be helpful for generating ideas and outlines, but they cannot replace human writers

Struggling to price your SEO services? Feeling like you're either undervaluing yourself or scaring clients away? In this episode, we'll ditch the guesswork and get you charging what you're worth, without the awkward money dance. Let's unlock the SEO pricing code together!Transcript Summary00:00 - 00:19Gab introduces the episode on SEO pricing, noting it's a hot topic.Gelo agrees that SEO pricing is a highly discussed topic.Gab confirms they'll discuss setting up the right pricing for SEO services.00:21 - 00:48Gelo mentions the importance of pricing based on his experience, questioning why it's crucial for client satisfaction.Gab agrees emphasizing the need for correct pricing in SEO, especially based on the agency's current stage and experience level.Gab talks about factors like demand and costs influencing pricing, balancing quality and affordability.02:10 - 03:53Gelo discusses the use of terms like "low cost" effectively in SEO pricing.Gab adds insights on using such terms appropriately, reflecting on pricing strategies and client expectations.Gelo mentions charging consultation fees based on the value provided, discussing various client needs.Gab queries about how Gelo prices his services, asking if he uses value or ballpark figures.Gelo explains his approach, focusing on tailoring prices to solve specific client problems effectively.04:12 - 06:11Gelo asks Gab about determining the right pricing for SEO services and the different pricing models.Gab details common SEO pricing models like hourly rates, monthly retainers, project-based, and commission-based.Gab continues, mentioning his preference for hourly rates due to using time trackers, but noting challenges with freelancers and monthly retainers.Gelo shares his experience with a hybrid model involving retainers and commission, highlighting flexibility based on performance.07:02 - 12:01Gab discusses tailoring pricing to client needs, using examples like local SEO versus e-commerce SEO.Gab continues with insights on pricing structures for e-commerce clients, including affiliate models.Gelo shares his approach with retainers, explaining upfront costs and long-term benefits.Gab discusses red flags with clients who may disappear after work starts, emphasizing the need for upfront fees.Gelo asks about direct cost factors to consider when pricing services, discussing overheads and time management.12:01 - 14:42Gab discusses the factors influencing pricing in their line of work, particularly focusing on employee rates, whether for direct employees or outsourced work Gelo adds that tools also impact pricing, mentioning Ahrefs as an example of a costly tool affecting their budgeting decisions Gab emphasizes that different agencies have varied pricing models based on tools and other operational costsGelo discusses the challenges in pricing during discovery calls, where misalignment in budget expectations often leads to difficulties in closing projects Gab agrees, noting that while proposals are made with factors like initial audits considered, client reactions during pricing discussions are crucial indicators of project feasibility 15:07 - 18:07Gelo delves into project-based billing versus hourly rates, highlighting the importance of clarity and upfront pricing to manage client expectations Gab adds that markup strategies can be employed to ensure profitability without compromising on competitive pricing They discuss the perception of rates in different markets and the balance between affordability and perceived quality Gab mentions additional costs agencies must consider, such as taxes, internet, and electricity, which should also factor into pricing strategies Gelo emphasizes the value of expertise and indirect factors like experience when determining pricing models 18:07 - 20:09Gab and Gelo discuss how personal expertise and professional growth impact pricing decisions, referencing their own career trajectories and how rates change with experience They stress the importance of accurately valuing expertise in different roles within the industryGelo highlights the necessity for continuous personal development and aligning one's expertise with market expectations to maintain competitiveness 20:11 - 23:58Gab acknowledges Gelo's discussion on career transitions within digital marketing, emphasizing the importance of adapting and creating value from agency roles to specialized positions like SEO.Gelo expands on the experience-based transitions and value creation from agency roles to SEO specialist positions.Gab responds to Gelo's query about how market demand and competition influence pricing strategies.Gelo listens as Gab explains the factors like agency size and market research that influence pricing decisions in SEO consultancy.Gab discusses the variability of market demand across different industries, citing examples like dentistry and roofing.Gelo engages in the discussion on tailoring SEO services to meet specific industry needs and conducting thorough client-specific research.24:25 - 26:17Gab elaborates on effective methods to demonstrate ROI in SEO services, emphasizing the importance of forecasting and detailed reporting.Gelo asks questions about showcasing traffic improvements and conversion rates to potential clients.26:20 - 27:56Gab talks about the significance of ongoing client communication beyond initial pitches, stressing continuous updates and knowledge transfer.Gelo participates in discussing strategies for maintaining client interest and highlighting ongoing SEO benefits through consistent communication.28:09 - 29:57  Gab explains the process of computing ROI per keyword or investment, considering factors like customer lifetime value and subscription models.Gelo contributes to the discussion on regional market differences and customer behavior influencing ROI calculations.30:06 - 34:01  Gab responds to Gelo's discussion on pricing strategies in Canva at 2.5 pesos per year per person.Gelo explains the technical aspects of pricing per person, using examples and discussing conversion tracking.Gab acknowledges Gelo's insights on encouraging colleagues and students to create case studies demonstrating SEO ROI.Gelo shares a detailed case study where improved traffic and rankings resulted in reduced ad spend and increased sales.Gab discusses the importance of showcasing automation and traffic improvements through case studies to potential clients.Gelo adds to the conversation by explaining objections about pricing and guarantees in SEO services.Gab advises on targeting specific niches like dentists with tailored case studies to enhance sales pitches.Gelo continues the discussion on optimizing and presenting case studies effectively to potential clients.34:03 - 36:52Gab expands on handling objections during discovery calls, emphasizing the importance of transparency in service roadmaps.Gelo discusses pricing objections and guarantees, advocating for clear communication and client care during the sales process.Gab shares strategies for maintaining competitiveness while ensuring profitability, focusing on demonstrating unique value propositions.Gelo adds insights on balancing competitiveness through expertise and care in client interactions during discovery calls.36:54 - 40:02Gab discusses strategies for client engagement through discovery calls, highlighting the importance of understanding client needs.Gelo emphasizes the significance of asking pertinent questions to show genuine interest and care for the client's business.Gab wraps up with a reference to the movie "The Wolf of Wall Street" regarding sales techniques and engaging with potential clients.Gelo responds, recognizing the reference and elaborating on the concept of selling services effectively through understanding client needs.40:02 - 42:35Gab talks about strategies to increase chances of success during discovery surveys.Gelo discusses the difficulty in finding a comfortable approach and avoiding robotic responses.Gab mentions the importance of avoiding excessively high initial prices for new clients and understanding your own capabilities.Gelo shares insights on common red flags when pricing SEO services, emphasizing the need for genuine expertise and avoiding outsourcing without understanding the service.Gab discusses the balance between outsourcing and personal expertise, emphasizing understanding the work being outsourced.Gelo warns against letting ego affect pricing decisions and shares humorous anecdotes about industry legends.42:35 - 44:52Gab advises on the importance of investing in skills and self-improvement through courses and learning opportunities.Gelo shares personal experiences and discusses investments in self-improvement as critical for enhancing personal value and client trust.Gab continues discussing the benefits of investing in courses and skill development, contrasting it with mere expenses.Gelo shares his approach to investing in education and skill enhancement, highlighting the value it adds to his services and client relationships.44:52 - 46:46Gab mentions a Facebook post about freelance earnings and the importance of both technical skills and marketing ability.Gelo shares closing remarks about their SEO discussion group on various platforms, encouraging listeners to follow and engage.

In this episode, Gab and Gelo uncover the secrets to mastering client discovery calls and crafting compelling SEO proposals. Join us as we dig deep into the art of building client relationships, identifying potential pitfalls, and crafting standout proposals. Packed with practical tips, personal stories, and a touch of humor, this episode is your guide to turning client meetings into successful partnerships.Transcript Summary00:00 - 00:48- Gab welcomes listeners to the podcast episode, introducing himself and Gelo as the hosts.- Gelo acknowledges their role as the co-host.- They mention the topic of the episode, which was requested by a student from a local SEO master class.- A shoutout is given to Nico Pereira, the student who requested the topic.- The topic discussed is about Client Discovery Calls and presenting SEO Proposals.00:48 - 02:48- Gab begins by explaining the significance of client discovery calls for individuals at different levels of expertise in SEO.- They share personal insights into the importance of client-facing interactions, especially for freelancers.- Emphasis is placed on building rapport with clients, understanding their problems and business, and strategizing accordingly.- Gelo expands on the concept of a discovery call, highlighting its purpose in determining compatibility between the client and the service provider.- Discussion ensues on identifying red flags during the discovery call and the importance of effective communication skills, particularly in English, for freelance SEO professionals.02:48 - 04:20- Gab and Gelo share personal experiences and strategies for handling discovery calls.- Gelo emphasizes the importance of confidence and preparation during interviews or discovery calls.- Importance of trial and error in improving communication skills, especially for individuals who may struggle with introversion or language barriers.- Gab relates personal experiences of continuous improvement in English communication skills, despite initial challenges.04:20 - 06:37- Gab discusses preparing SEO proposals based on information gathered during the discovery call.- Gelo shares experiences from platforms like Upwork and the significance of understanding the client's business before the call.- Importance of leveraging background knowledge about the client's business to stand out among other applicants on freelance platforms.- Discussion on tailoring proposals to reflect understanding of the client's business and needs.06:37 - 08:59- Gab and Gelo conclude the discussion on discovery calls and SEO proposals.- Gelo encourages listeners not to be intimidated by imperfect English communication skills, emphasizing continuous improvement.- Further advice is given on preparing for interviews and improving confidence in communication, especially for freelance SEO professionals.09:58 - 10:29- Gab discusses the status of his website and how he prepares before engaging in a negotiation or pitch.- Gelo shares his experience in client acquisition, particularly through LinkedIn, where CEOs or co-founders often reach out to him.10:30 - 11:14- Gelo explains his process after the discovery call, which involves asking specific questions to gather information for the proposal.- He mentions using Canva for presentation slides but has started using another tool called "Notch" for proposal preparation.11:14 - 11:47- Gelo elaborates on using tools for proposal preparation and show notes, mentioning "Notch"11:47 - 12:14- Gab emphasizes aligning proposal content with the audience's goals and personality, ensuring clarity from the beginning.- They discuss the importance of reflecting the personality of the service provider in the proposal.12:17 - 12:36- Gelo talks about including metrics and performance data in proposals, particularly focusing on traffic growth forecasts.- Gab shares insights into using metrics to provide clients with an idea of potential outcomes.12:36 - 13:07- Gab provides a detailed guide on crafting comprehensive proposals, including utilizing discovery surveys to gather essential information.- He emphasizes the importance of aligning proposal content with client goals and metrics.13:32 - 14:11- Gab discusses customizing proposals based on client goals, ensuring alignment with unique selling propositions and service offerings.- He highlights the significance of clear goal alignment and strategy outlines in proposals.14:11 - 14:49- Gab explains the process of traffic forecasting and providing clients with realistic expectations.- They discuss justifying traffic projections and the importance of aligning them with business objectives.16:01 - 16:57- Gelo shares insights into his proposal structure, including executive summaries and technical insights.- They discuss including technical details like website speed and keyword analysis in proposals.19:22 - 19:36- Gab emphasizes the importance of quick audits and providing actionable recommendations in proposals.- They discuss how these recommendations demonstrate care and understanding of the client's business.19:38 - 19:58- Gelo discusses recommended approaches in proposals, focusing on actionable strategies like technical audits.- Gab emphasizes simplifying technical jargon in proposals while ensuring the proposed actions are clear to the client.20:05 - 22:54- Gab mentions "Core Web Vitals," which seems to be a topic of discussion.- Gelo talks about conducting research on keywords and explaining their significance, emphasizing the need for a recommended approach and critical success factors.- They discuss the importance of access to marketing assets from the client and the cooperation of stakeholders, including subject matter experts, in content creation.- Gab reflects on the implementation process and client interaction, stressing the importance of continuous improvement and client involvement.- Gelo mentions the importance of understanding the client's team structure and involving key stakeholders in the process.- They discuss the inclusion of case studies and testimonials in proposals to showcase expertise and build credibility.- Gelo emphasizes the importance of personalizing proposals based on client needs and providing clear deliverables and pricing.22:54 - 24:26- Gab asks about the format of proposals and the inclusion of slides or pages, to which Gelo explains the use of a template with personalization.- They discuss the importance of limiting the number of slides/pages in a proposal to avoid overwhelming the client.- Gab suggests live proposals on websites for clarity but acknowledges potential data security concerns.- They move on to discussing the use of data from previous projects to enhance proposals, focusing on case studies and tailored strategies.24:27 - 29:25- Gab asks about specific metrics included in SEO proposals, leading to a discussion on organic traffic, referring domains, organic keywords, and their significance.- Gelo explains the importance of benchmarking organic traffic and tracking changes over time, as well as the value of organic keywords and their cost estimation.- They discuss the use of screenshots and backup data from discovery calls to illustrate improvements and support proposals effectively.29:49 - 30:12  - Gab reflects on clients' skepticism towards SEO effectiveness.  - Discusses SEO's long-term nature and the challenge of proving its effectiveness.  - Mentions the difficulty of demonstrating success without historical data.30:12 - 30:27  - Gab talks about the importance of case studies in backing up proposals. Emphasizes the need for historical data to support SEO strategies.30:27 - 31:42  - Gab discusses the significance of health scores in site audits and keeping records organized. Advises adding additional metrics to proposals and implementing changes based on top-performing pages. Suggests including successful case studies in future proposals.31:43 - 34:42  - Gab asks Gelo to share strategies for customizing proposals.  - Gelo discusses tailoring proposals to specific industries and addressing client needs.  - Talks about adjusting pricing based on industry complexity and justifying costs using competitor data.34:42 - 39:03  - Gelo explains his pricing strategies based on industry and competitor spending.  - Gelo discusses handling objections during proposal presentations related to pricing, timeline, and SEO complexity.  - Mentions the importance of demonstrating ROI and explaining SEO's role in the overall marketing strategy.39:03 - 39:46  - Gelo suggests tracking ROI to show the impact of SEO on marketing efforts.  - Mentions using case studies and past successes to justify costs.  - Gab agrees and adds insights about addressing objections based on initial client outreach.39:50 - 40:41- Gab discusses recent client interactions and their perspectives on SEO investment.-Mentions the importance of positive approaches and managing client expectations.-Talks about clients preferring immediate returns and the challenge of competing with paid ads. Explains the need to adapt SEO strategies based on Google's updates.- Gelo adds insights about the increasing complexity of search engine results and the rise of local SEO.40:41 - 41:13- Gelo emphasizes the importance of analyzing Google's updates to adjust SEO strategies accordingly. Discusses the challenge of ranking high organically when competing with paid ads.- Gab agrees and mentions the need to monitor keyword trends and Google's algorithm changes.41:13 - 42:15- Gab shares insights on the challenges of maintaining organic rankings against paid ads.-Discusses the potential impact of Google's updates on search results.- Gelo talks about the challenges of convincing prospects about the value of SEO investments.- Gab acknowledges the difficulty but emphasizes the long-term benefits of SEO.42:16 - 43:44- Gelo discusses the importance of optimizing for local search and leveraging Google Business profiles. Talks about the misconception that SEO is dead and the need to adapt to changes.- Gab emphasizes the importance of long-term thinking and managing client expectations.- They discuss the significance of educating clients about SEO trends and strategies for long-term success.44:07 - 44:21  - Gab acknowledges that the person they're discussing with seems knowledgeable about recent updates in SEO, particularly Google's core updates.44:21 - 44:56  - Gab talks about the shift towards Generative Experience Optimization (GEO) instead of traditional Search Engine Optimization (SEO), emphasizing the importance of focusing on branded terms over non-branded informational keywords.44:56 - 45:30  - Gab suggests a strategy for clients to focus more on branded terms and products rather than general informational content, especially in light of the rise of Generative AI.45:30 - 45:49  - Gab advises targeting keywords with low search volumes but high relevance, ensuring better visibility even with fewer searches, ultimately leading to better optimization.45:49 - 46:10  - Gelo mentions that while many ideas have been discussed, there are still potential challenges or unanswered questions that they might encounter, inviting listeners to reach out for further assistance.46:10 - 47:17  - Gab transitions the discussion to the next steps after a Discovery Call, suggesting moving towards onboarding or sending proposals, emphasizing the need for clear communication and value proposition.47:17 - 47:43  - Gelo suggests having a follow-up template ready after sending proposals, especially considering the busy schedules of clients, to ensure timely communication and confirmation of receipt.47:43 - 48:47  - Gelo shares his follow-up strategy, involving multiple follow-ups at different intervals (1 day, 7 days, 15 days, and 30 days), along with a ready case study to emphasize potential benefits. He stresses the importance of being polite and persistent in follow-up communications.48:47 - 49:43  - Gelo advises having a contract template ready to send after the Discovery Call, along with the invoice, and stresses the importance of a pay-first policy before starting work, ensuring a smooth transition from proposal to project commencement.49:43 - 49:52- Gab expresses agreement, emphasizing the importance of a complete process and follow-up for better client management.- Gelo asks if there are any gaps in knowledge.- Gab responds negatively, expressing contentment with the discussion.49:58 - 50:07- Gelo concludes the episode, thanking listeners for their participation and encouraging them to subscribe to the newsletter and like the Facebook page for future updates.- Gab adds a final note about upcoming merchandise and thanks those who liked the page. - - They sign off with a "see you soon" and "bye-bye."

Step into the vibrant realm of SEO alongside Gelo and Gab in our latest episode! From gracefully taking tricky client interactions to fostering mutual respect, we're here to unravel the essentials of crafting successful partnerships. Tune in for a treasure trove of actionable tips and heartwarming stories that will turbocharge your SEO journey. Transcript Summary00:00 - 03:48- Gelo and Gab introduce themselves and the topic of the episode, focusing on red flags when dealing with SEO clients.- They discuss the importance of recognizing signals indicating whether a client will be good or bad to work with.- Gab shares his experience with bad clients who don't listen to suggestions, emphasizing the importance of collaboration and mutual respect.- Gelo shares his experience of not getting paid by a client for a month's work, highlighting the frustration it caused.- They note that red flags for bad clients are rarely discussed in resources targeted at SEO agencies, focusing more on business owner perspectives rather than freelancers'.03:48 - 07:24- Gab discusses red flags like clients lacking responsiveness, not understanding SEO, or pushing for immediate results without understanding the process.- Gelo adds insights, mentioning red flags such as clients immediately suggesting black hat techniques, lacking clear goals, or low-balling prices.- They emphasize the importance of clients understanding the SEO process and respecting the expertise of freelancers.07:24 - 11:42- Gab mentions signs of good clients, such as giving freelancers the authority to make decisions and respecting their expertise.- Gelo agrees and adds that good clients are willing to collaborate, have clear goals, and understand the value of the services provided.11:43 - 12:22- Gelo expresses appreciation for the benefits provided by clients.- Gab emphasizes the importance of client trust and allowing freedom while working on projects.12:23 - 13:30- Gab discusses the value of clients providing access to tools and resources, such as courses, which can be expensive.- Gelo agrees and highlights the benefits of clients offering tools like Ahrefs or SEMrush.13:35 - 14:52- Gelo stresses the importance of collaboration for successful campaigns and how it fosters a closer relationship with clients.- Gab adds that while good pay is important, it's crucial to avoid toxic work cultures and align with clients' core values.15:20 - 17:17- Gab discusses the significance of clients having realistic expectations and being open to education.- He highlights the importance of clients understanding updates or changes in campaigns and being receptive to learning.17:38 - 19:08- Gab emphasizes the importance of strong communication and clear goals between clients and service providers.- He discusses the need for prompt responses and a healthy back-and-forth exchange to ensure smooth collaboration.19:37 - 20:59- Gelo advises patience and careful handling of difficult clients, especially those from platforms like Upwork.- He suggests giving clients a chance and attempting to resolve issues before considering termination.21:00 - 21:52- Gelo and Gab discuss their experiences with freelance platforms.- Gelo shares his experience of consistently receiving positive ratings but encountering challenges with certain clients.- They emphasize the importance of setting boundaries and standing up for oneself against unreasonable client demands.21:53 - 23:17- Gelo shares an experience where a client demanded tasks outside of his expertise, causing frustration.- Gab highlights the need to communicate boundaries clearly, even if it means terminating the client relationship.- They discuss instances where clients disregard boundaries and how to handle such situations.23:18 - 25:47- Gab discusses how to identify when a client's business practices don't align with your own ethics.- They mention instances where clients dictate strategies instead of collaborating, leading to ineffective outcomes.- Gelo shares experiences with agencies pushing unethical practices and the importance of maintaining integrity.25:54 - 29:16- Gab and Gelo delve into the nuances of black hat and white hat SEO practices.- They emphasize the importance of aligning with clients who share similar ethical standards.- Gab explains the benefits of adhering to white hat practices for long-term client relationships and reputation.29:50 - 30:18- Gelo recounts an offer from a client to artificially boost his ratings on freelance platforms.- They discuss the ethical implications of such offers and the importance of rejecting them to maintain integrity.30:18 - 33:25- Gelo discusses clients who want quick results without understanding the process.- Clients often want immediate improvement in rankings and traffic without proper groundwork.- Unrealistic expectations include wanting significant traffic increases without sufficient search volume or neglecting essential elements like Google Business profiles.- Gab mentions encountering clients who want immediate doubling of leads without considering the website's current status or potential.33:26 - 36:04- Gab shares a story about an agency with unrealistic client expectations, highlighting the need for realistic planning.- Gelo emphasizes the importance of setting realistic expectations and filtering potential clients during the initial call.- Both speakers discuss strategies for managing unrealistic expectations, such as providing case studies and presentations to educate clients.36:05 - 40:41- The conversation shifts to the proper way of terminating contracts when there's a disagreement.- Gab emphasizes the importance of maintaining professionalism and avoiding conflicts, especially on platforms like Upwork.- Gelo suggests a strategic exit plan, including a 30-day notice period and providing endorsements and recommendations for the client's future projects.- They discuss the significance of payment schedules and maintaining composure, even when ending the professional relationship.40:43 - 41:55- The speakers address the red flag of clients lacking understanding or willingness to learn basic SEO principles.- Gab emphasizes the importance of backing up suggestions with data and case studies to convince clients.- They discuss scenarios where clients may not grasp the potential of SEO, such as local businesses not understanding the value of Google Maps visibility.41:55 - 42:48- Gab emphasizes the importance of backing up suggestions with data and case studies, especially when clients lack understanding of SEO principles.- Gelo adds that educating clients through case studies and simplified explanations can be effective in gaining their trust and cooperation.42:48 - 44:37  - Gelo and Gab discuss the importance of educating not only clients but also stakeholders within the client's company about SEO principles and practices.- They suggest using simplified language and providing monthly reports with relevant data and updates to help clients understand the value of SEO efforts.44:37 - 46:46  - Gelo and Gab share strategies for handling clients who are resistant to learning about SEO or making necessary changes to their websites.- They emphasize the importance of patience and education in turning potential red flags into positive client relationships.49:50 - 52:08- Gelo and Gab discuss various red flags in clients' SEO history, such as frequent agency changes and disproportionate backlink profiles. They emphasize the importance of remaining calm, providing data-driven suggestions, and building rapport with clients. - Gelo shares a personal anecdote about handling a challenging client and turning the situation into a positive recommendation.52:09 - 53:34- Gab stresses the significance of maintaining professionalism and doing one's job diligently despite encountering red flag clients. He encourages listeners to focus on delivering quality work, as it can lead to future opportunities and recommendations. - Gelo shares his experience of handling a difficult client and ultimately receiving a recommendation from them for another client.53:49 - 55:59 Gelo and Gab wrap up the podcast episode by reiterating the importance of professionalism and good work ethics in dealing with challenging clients. They express gratitude to the listeners and bid farewell until the next episode.

Step into the fast-paced world of SEO innovation with our latest episode: "How To Come Up with SEO Strategies in 2024." Join Gab and Jason Acidre as they explore tactics and game-changing insights driving digital success in the years ahead. Get ready to elevate your SEO game and conquer the future of online visibility like never before.Transcript Summary00:00 - 00:50- Gab introduces the podcast episode, emphasizing the guest's expertise in the industry, particularly in link building.- Gab expresses admiration for the guest's blogs and strategies, which they've been following since the beginning of their career.- Gab introduces the guest, Jason Acidre, and welcomes him to the SEO Kuentuhan podcast.01:02 - 01:33- Gab thanks Jason for joining and mentions that the episode will focus on effective SEO strategies for beginners and intermediates.- Gab asks Jason to share his background and how he got into SEO.- Jason Acidre shares that he stumbled into SEO accidentally around 2006 while pursuing a professional gaming career.- He transitioned into web content writing and eventually SEO, starting with a writing position and gradually moving into SEO roles.01:39 - 06:58- Jason Acidre recounts his journey from professional gaming to web content writing and SEO.- He shares his experiences working for different agencies and clients, including his transition from being an employee to a freelance consultant.- Jason Acidre discusses his blog, Kaiser the Sage,which he started to document his SEO experiments and share insights with the community.- He reflects on the evolution of his career and the decision to focus on freelance consulting.07:02 - 11:17- Jason Acidre talks about attending his first SEO meetup event in the Philippines in 2010 and meeting prominent figures like Sean C.- He discusses his initial unawareness of the SEO community in the Philippines and the realization of its existence through events and conferences.- Jason Acidre shares anecdotes from SEO meetups and after-parties, where he connected with veteran SEO professionals and learned from their experiences.11:17 - 12:47- Jason Acidre reminisces about the era of flash games and how they were monetized through ads targeting children.- He shares anecdotes about his former colleague, Mike Antique, who transitioned from domain flipping to law.- Jason Acidre recounts Mike's strategy of quickly acquiring domains related to emerging trends or celebrities, such as buying vizganda.com before the rise of a certain celebrity.12:19 - 13:57- Jason Acidre recalls meeting his business partner, JP Prieto, at an SEO meetup event and how they started their agency together.- He discusses the agency's initial focus on growth, expanding to 45 employees at its peak.- Jason Acidre reflects on the shift in the agency's objectives, moving towards a leaner approach focused on quality over quantity.14:15 - 15:06- Jason Acidre talks about the challenges encountered during the agency's growth phase, including maintaining quality amidst rapid expansion.- He discusses the importance of process development and delegation in scaling the agency effectively.- Jason Acidre emphasizes the need to balance growth with maintaining a healthy work-life balance and managing stress.15:15 - 19:03- Jason Acidre shares his personal satisfaction derived from research, testing, and writing, particularly in developing strategies for the agency.- He discusses the joy of discovery and applying new techniques to client projects, highlighting the excitement of the process.- Jason Acidre and Gab discuss the importance of research and development, incorporating insights from Jason's blog, Kaiser Decision Strategy, into their agency's approach.- Gab asks about Jason's most challenging experiences and how he resolved them, prompting Jason to reflect on the complexities of managing strategies for multiple clients.19:40 - 20:47- Jason Acidre discusses the importance of task prioritization and managing distractions when handling multiple clients. He mentions using the Eisenhower Matrix to prioritize tasks based on urgency and importance. However, he admits to sometimes getting distracted by tasks for other clients while working on one.20:47 - 21:57- He shares his experience of initially neglecting to seek additional help for technical tasks, leading to stress and workload imbalance. Despite having talented team members capable of teaching, he often ends up handling high-level client interactions himself.21:58 - 23:39- Gab reflects on his own experiences with task delegation and stresses the importance of having a reliable partner. Jason Acidre emphasizes the need for team members who can work independently and suggests identifying ideal teammates based on their learning style and ability to work with minimal supervision.23:39 - 24:53- Jason Acidre discusses the challenges of training team members and explains the importance of explaining the rationale behind tasks rather than just assigning them. He emphasizes the need for team members to understand the broader context and contribute to the overall objectives of the agency.24:53 - 27:49- Gab raises questions about testing and metrics in SEO strategy, prompting Jason to discuss the significance of metrics like conversions and share of voice. He stresses the importance of analyzing collective statistics rather than individual keyword performance. They discuss the effectiveness of SEO strategies and the need for patience in waiting for results.27:49 - 31:40- Jason Acidre elaborates on testing methodologies, including modifying content for featured snippets and monitoring search results for immediate feedback. He advises beginners to focus on updating content regularly and emphasizes the importance of patience in implementing SEO strategies for long-term success.31:56 - 32:19- Jason Acidre discusses the impact of the March Core update, emphasizing readability and user experience over technical optimization.- Strategies involve trimming down content, focusing on direct answers, and restructuring content sections for better accessibility.32:19 - 32:55- Jason Acidre explains the importance of reviewing highly searched keywords and ensuring quick access to relevant answers.- Suggestions include creating new pages for subsections, copying and pasting relevant sections, and enhancing internal linking strategies for better user experience.32:55 - 34:19- Internal linking's significance in enhancing user experience and navigation is discussed.- Gab shares an example of effective internal linking in B2B SaaS strategies.- Jason Acidre advises beginners to test strategies on low-risk sites before implementation and emphasizes aligning optimization processes with branding.34:19 - 36:49- Gab raises a question about the effectiveness of trending SEO strategies in the long run.- Jason Acidre suggests developing personal SEO principles based on experience, reading, and practical application.- The conversation touches on the evolution of SEO into a broader discipline, including content marketing and social media integration.36:49 - 39:46- Jason Acidre shares his approach to learning from industry experts, mentioning both established figures like Lily Ray and newer voices like Julian Goldie.- The importance of staying informed about emerging trends while maintaining a critical perspective is highlighted.39:46 - 43:26- Jason Acidre discusses the importance of developing one's unique approach in SEO, encouraging individuals to explore various perspectives and strategies rather than strictly adhering to a single approach.- Gab inquires about AI and machine learning tools in relation to SEO strategies.40:16 - 43:26- Jason Acidre highlights the use of AI, particularly GPT (Generative Pre-trained Transformer), for content-related tasks such as content creation, research, and comparative analysis. Emphasizes the efficiency gained through AI integration.- Jason Acidre shifts to utilizing AI for coding, focusing on creating online tools and web applications. Discusses streamlining the process of generating content by curating questions from clients and refining them for SEO purposes.43:38 - 46:05- Jason Acidre expresses the significance of this period as an opportune time for devising fresh SEO approaches and strategies due to the uncertainty surrounding existing methodologies.- Jason Acidre mentions the importance of publishing case studies showcasing successful recoveries from algorithm updates like the March Core Update.46:08 - 47:33- Gab seeks advice on strategies for clients whose content sites were impacted by algorithm updates, proposing the idea of transitioning such sites into product or service-oriented platforms.- Jason Acidre cautions about the potential limitations of this approach, stating that while integrating commercially driven pages may align with Google's preferences, it does not guarantee a complete restoration of traffic.47:34 - 49:42- Jason Acidre emphasizes the importance of focusing on user interaction on web pages rather than just search engine crawlers.- He mentions that Google's NAV Boost and Core Web Vitals updates prioritize user experience, measuring interaction once users land on a page from search results.- Jason Acidre suggests optimizing for the next expected action, such as clicking on internal links or visiting the "about" page, to engage users effectively.49:42 - 55:20- Jason Acidre discusses the future of SEO, noting that while AI and other platforms like TikTok may influence information consumption, search engines will remain significant.- He explains that aligning SEO efforts with overall branding is crucial for success, as evidenced by the importance of branded searches and Google's focus on branding-related metrics.- Jason Acidre touches on the emergence of AI-generated search results and the importance of future-proofing SEO campaigns.55:20 - 58:19- Jason Acidre shares strategies for SEO success, including content seeding efforts and link building techniques focused on inclusion in authoritative lists.- He provides insights into pitching for inclusion in such lists by showcasing previous features by reputable sources.- Jason Acidre offers his contact information for further inquiries and suggests following his blog for valuable information, especially regarding link building and technical SEO.58:19 - 59:34- Gab thanks Acidre for his insights and invites listeners to follow their channels for future episodes featuring SEO experts.- Jason Acidre expresses his gratitude and provides his social media handles for those interested in connecting or learning more.

In the fast-paced world of SEO, burnout is an all-too-common hazard. Welcome to our podcast, where we delve into the heart of this issue: how to avoid burnout in SEO. From the relentless pressure to deliver results to the constant battle against information overload, Gab and Gelo share their personal journeys through the trenches of search engine optimization. Join us as we explore the challenges, triumphs, and strategies for maintaining sanity in an industry that never sleeps.Transcript SummaryWelcome to the podcast, Introduction of the topic: How to avoid burnout in SEO.00:08 - 00:39 Discussion of the primary cause of burnout in the SEO profession.00:50 - 02:25: Gab and Gelo share their personal experiences with burnout.02:27 - 03:48: Gelo talks about his experience with information overload and the lack of a coach or direction.03:49 - 04:34: Gab shares his experience starting in SEO when there were fewer resources available online.04:35 - 06:24: Discussion of the pressure to deliver results and the temptation to resort to black hat techniques.06:25 - 08:48: Discussion of the challenges of managing resources and pricing as a freelancer.08:48 - 10:12: Discussion of burnout in corporate jobs due to routine tasks, lack of growth, and micromanagement.10:12 - 11:46: Discussion of the importance of ownership and avoiding micromanagement in preventing burnout.11:46 - 12:51: Gab shares his experience of burnout when clients leave and the importance of venting and seeking support.12:51 - 14:13: Discussion of burnout due to taking on too many projects and the importance of hiring help and setting boundaries.14:13 - 14:54: Gelo asks Gab how often he experiences burnout.14:55 - 17:14: Gab talks about experiencing burnout every month, especially during reporting periods, and Gelo shares his experience of burnout due to taking on too many projects.Time Management and Prioritization Techniques17:14 - 17:47: Discussion of effective time management and prioritization techniques to avoid burnout.17:48 - 19:55: Gab emphasizes the importance of having a roadmap and prioritizing tasks based on SEO and business impact.Delegation and Training19:55 - 22:03: Discussion of the importance of delegation, training, and creating standard operating procedures (SOPs).Automation Tools22:04 - 25:28: Discussion of automation tools and their role in reducing time-consuming tasks.25:29 - 28:31: Discussion of various automation tools used in SEO, including those for reporting, website building, and link building.28:31 - 29:55: Gelo and Angelo discuss the importance of choosing the right automation tools and using the saved time for strategizing and relaxing.29:55 - 33:38: Discussion of advice for SEOs experiencing burnout, including focusing on controllable factors, seeking support, and finding a community.Importance of Work-Life Balance33:38 - 35:16: Discussion of the importance of work-life balance, spending time with family, taking vacations, and connecting with nature.35:16 - 36:55: Gab talks about reducing his work hours, exercising, and spending time with family to maintain work-life balance.36:55 - 38:19: Discussion of the importance of prioritizing time for exercise and healthy eating to avoid burnout.38:19 - 39:08: Gelo shares his strategy of turning off work-related notifications on weekends and setting up automatic email responses when on vacation.39:09 - 40:00: Discussion of the importance of separating work and personal life, including hiring a virtual assistant to manage emails and setting up out-of-office messages.

In our latest podcast episode, we sit down with Coach Angeline Licerio, the influential founder of SEO Tutorial Philippines.We dive deep into her journey from a freelancer to a community leader, exploring the lessons she's learned and the strategies she's honed in the ever-evolving world of SEO.This discussion is packed with practical advice for anyone looking to enhance their SEO skills and understand the power of community in the digital age. Whether you're a beginner or a seasoned professional, there's something in this episode for you.Transcript Summary00:00 - 01:50Gab and Gelo welcomes listeners to a special episode of "SEO Kwentuhan," setting a suspenseful tone with hints about a mystery guest. Gelo shared personal stories about how the guest, a revered figure in the SEO community known for their educational contributions, offered significant support during a difficult personal time involving his baby’s operation.Reveal and Background of the Guest01:51 - 04:03Angeline Licerio, introduces herself warmly to the audience. Gab reveals her identity as the founder of "SEO Tutorial Philippines," a significant SEO community. They discuss the community’s profound impact and Angeline’s journey from freelancing to community building, driven by her desire to help others enhance their professional charging practices.Challenges in SEO and the Formation of a Community04:04 - 06:03Angeline recounts her early freelancing days and the breakthrough that significantly boosted her rates. She describes the evolving freelancing market, which led to the establishment of a structured, beginner-friendly community that was more accessible and inviting than previous iterations.Importance of Networking in SEO06:04 - 07:43Gab and Angeline delve into the importance of networking within the SEO sphere. Angeline uses her experiences from attending various conferences, including one in Vietnam, to illustrate how networking has evolved to break down barriers and foster meaningful professional connections.Transition to Consultancy07:44 - 09:09Angeline discusses her transition from SEO management to consultancy, emphasizing personal connections and referrals as essential tools for building a successful consultancy. She shares an anecdote about how her early experiences as a project coordinator led to securing her first major SEO client, marking the start of her focused consultancy work.Challenges and Learnings in SEO09:10 - 11:21Angeline shares challenges related to managing large volumes of work and the pressures of maintaining high standards. She reflects on a pivotal learning moment during a project mishap with a client, which necessitated a thorough reassessment of her processes and responsibilities.Dealing with Stress and Burnout11:22 - 13:08Angeline offers insights on managing stress and preventing burnout, advocating for regular breaks and the alignment of personal and professional tasks. She stresses the importance of work-life balance for sustained productivity and mental health.Future Trends and Personal Growth13:09 - 15:22Looking ahead, Angeline discusses anticipated trends in SEO and her personal growth trajectory. She emphasizes the necessity of staying abreast of SEO developments and adapting strategies to meet industry shifts.Closing and Final Thoughts15:23 - 38:32In closing, Gab and Angeline reflect on the enlightening discussion, stressing the continuous learning process inherent in SEO. Angeline teases a new course she’s developing, encouraging listeners to stay tuned for what promises to be an invaluable resource.Where can you find Coach Angeline Licerio?Facebook Group: https://www.facebook.com/groups/2010783412358318Linkedin: https://www.linkedin.com/in/angeline-licerio-2a3406107/Website: https://www.allwhitehatseo.com/

Fed up with the corporate grind and dreaming of more freedom? Gab and Gelo ditched their 9-to-5 jobs to become freelance bosses, and they're spilling the secrets on how you can too! Discover the pros and cons of freelancing, the impact on your work-life balance, and how to maximize your earning potential. Want to be an SEO superstar? We'll reveal the path with the most growth and client success. This is your chance to learn from our journey and find out if freelancing could be your ticket to a life on your own terms. Hit play, and let's dive into the world of freelance freedom!Transcript Summary00:00:00 - IntroductionThis video explores the transition from corporate jobs to freelancing, covering various aspects and experiences.00:01:30 - Corporate Job and SEO IntroductionGab & Gelo: Share their journeys starting corporate jobs and delving into the world of SEO.00:03:28 - Transitioning from Corporate Job to FreelancingGab & Gelo: Recount their personal experiences transitioning from corporate roles to freelancing.00:06:00 - Virtual Assistant (VA) in Corporate and FreelancingGab & Gelo: Discuss the role of a virtual assistant (VA) in both corporate and freelance settings, highlighting the autonomy of being a freelance boss.00:07:45 - Skills in Corporate and FreelancingGab & Gelo: Compare the different skills and work required for corporate and freelance jobs.00:09:38 - Handling Multiple ClientsGab & Gelo: Provide insights on managing multiple clients in both corporate and freelance environments.00:19:18 - Work-Life Balance in Corporate and FreelancingGab & Gelo: Share tips for achieving work-life balance in both corporate and freelance settings.00:22:51 - Pros and Cons of Freelancing and CorporateGab & Gelo: Outline the advantages and disadvantages of freelancing and corporate jobs.00:27:17 - Lessons Learned in Corporate and FreelancingGab & Gelo: Share their key takeaways from their experiences in both corporate and freelance settings.00:29:21 - Corporate vs FreelanceGab & Gelo: Discuss the differences between corporate and freelance work, including which is better for time management and stress levels.00:31:04 - Burnout RateGab & Gelo: Compare the burnout rates of corporate and freelance jobs, and how this affects workers' stress levels.00:32:56 - Scalability and ImpactGab & Gelo: Discuss which type of work offers more scalability and impact for a client's website, and how this affects the work of an SEO specialist.00:39:38 - NetworkingGab & Gelo: Highlight the importance of networking in both corporate and freelance settings, and how it can help you find clients and opportunities.00:46:14 - Starting a Career in SEOGab & Gelo: Discuss the best path for those new to SEO, whether it's corporate, freelance, or a combination of both.00:51:45 - Future of AIGab & Gelo: Emphasize the importance of learning and implementing SEO skills, and how to find clients in both corporate and freelance industries.

In the latest episode of "SEO Kwento," we sit down with Gab Valiemento, the brain behind the SEO Workout Group, and Gelo Amonelo, a cornerstone of the SEO Dad group, to unwrap the lighter side of SEO. The episode titled "Underdog to SEO Wiz: A Six-Figure Story" dives deep into the compelling journey of an undergraduate who navigated through odds to land a coveted SEO position, making a substantial mark in the digital marketing realm.Key TakeawaysThe Unlikely Start: Gelo's transition from a decade-long casino career to the digital marketing industry and his deep dive into SEO post-pandemic layoffs.Breakthroughs and Challenges: The duo's insights into the early trials in SEO, emphasizing the need for practical application of learned theories.Landing a Dream Job: Gelo's strategic approach to applying and succeeding in securing a position at Canva, highlighting the interview process and work culture.Continuous Learning and Sharing: The importance of relentless learning, mentorship, and sharing knowledge within the SEO community.Valuing Experience Over Theory: The practical experience's edge over theoretical knowledge in mastering SEO and digital marketing.The Role of Mentors: Insights into how mentors can accelerate learning and professional growth, underscoring humility and openness to new ideas.Quotable Quotes"Always apply and find a mentor that can help you along the way. And don't be afraid to try new things, especially if it's new to you, like client-facing, which is also one of the challenges." - Gelo"Surround yourself with people who have a positive way of thinking and are aligned with your plans and goals in life. And also, find a mentor." - Gab"Never stop learning is my number one rule." - Gelo"You should always be willing to lower your ego because your mentor has a mentor, and their mentor has a mentor. It shows that no matter how much you know, there's always something new to learn from someone else." - Gelo"As long as you're helping and sometimes, I also learn from the newcomers because they bring fresh ideas. So, I listen to their opinions because sometimes, they might be right." - Gab"Don't be in a hurry to make a lot of money; focus on changing many people's lives. To me, that's the true measure of success, not how much money you have because money comes and goes." - GeloWhat's NextInspired by Gelo's journey and the insightful exchanges between our speakers, we are reminded of the limitless possibilities within the SEO and digital marketing world.Whether you're just starting out or looking to deepen your expertise, the key lies in never ceasing to learn, apply, and share knowledge.Let's embody the spirit of continuous improvement and strive to leave a lasting impact on the industry and beyond.

In our very first episode, we dig into the world of Search Engine Optimization (SEO) with Gab Valiemento, a seasoned specialist with a decade of expertise in the subject. On our most recent SEO Kwentuhan podcast episode, he is with Gelo to discuss the complexities of SEO. Here are some extremely useful thoughts and takeaways for you.A Journey Through SEO with Gab Valiemento.Gab discusses his transformative journey from corporate web developer to creating his own SEO service, emphasizing the importance of ongoing learning and adaptation in the ever-changing SEO environment. This podcast, which combines personal experiences with professional guidance, is a goldmine for both aspiring and experienced SEO experts.Key InsightsIn addition to technical SEO, Gab and Angelo emphasize the value of soft skills and remaining up-to-date on current trends. "SEO isn't just about the technical aspects; it's about understanding the trends and equipping yourself with the right soft skills." Gab Valiemento.The importance of execution: A common subject in their discussion is the importance of execution in SEO. "Every ambitious SEO specialist should realize that execution is essential. "Knowledge without application is like a never-opened book." Gab Valiemento.Building a Credible Portfolio: Gab emphasizes the importance of turning problems into opportunities when developing a strong SEO portfolio. "Building a credible SEO portfolio isn't about showcasing wins; it's about demonstrating how you've turned challenges into opportunities." Gab Valiemento.Learning from Setbacks: Overcoming SEO penalties and setbacks via planning and tenacity is critical to success. "Facing fines and setbacks in SEO is part of the process. Overcoming challenges with strategy and resilience is the path to success." Gab Valiemento.What's next?Inspired by Gab's experience and insights? We recommend that you listen to the entire podcast episode for a more in-depth understanding of SEO and how to successfully manage its hurdles.Stay tuned for future episodes, where we'll continue to investigate the newest trends, give professional advice, and equip you with the knowledge you need to succeed in your SEO journey.