Multi Skilled Marketer

In today’s fast-changing digital world, being good at SEO alone isn’t enough. In this episode of SEO Kwentuhan, Gab and Gelo talk about what it really means to become a multi-skilled marketer. They share real experiences, practical tips, and honest insights on how to stay relevant, especially in the age of AI. From content marketing and automation to building mini tools and learning paid ads, this episode is packed with advice for marketers who want to grow their skillset and stay ahead of the curve.Whether you're just starting out in SEO or looking to scale your agency, this conversation will help you figure out what skills to add, how to balance learning while working, and why adapting fast is the key to long-term success.Transcript Summary [00:07 – 00:14]Gab welcomes listeners to a new episode of SEO Kwentuhan, where the hosts explore the more relatable, lighter side of working in SEO.[00:16 – 01:08]Gab shares details from his recent vacation in Surigao City, his second visit to Mindanao. He also attended the Digital Impact Philippines conference and mentioned that future editions might move to more accessible cities like Cebu or Davao due to their strong freelancer communities.[01:30 – 05:49]The hosts dive into the main topic: being a multi-skilled marketer in the age of AI. Gab explains that SEO is still relevant, but visibility now goes beyond Google—it includes forums, job sites, and social platforms. Today’s employers often look for SEO pros with added skills like content creation, web design, or development.[06:15 – 08:37]Gab suggests that once you're about 80% confident in your current skill set, it’s a good time to branch out. He shares his own progression from technical SEO to link building, and then into areas like email and social media marketing.[08:59 – 10:30]Gelo notes how AI has shifted us from simply gathering knowledge to applying it effectively. Gab adds that many agency owners started by getting clients first, then learning along the way—highlighting that adaptability is what separates top performers.[10:56 – 11:32]Gab recommends content marketing as the most valuable skill to pair with SEO. Being able to write and optimize content is highly in demand, especially if you know how to use AI tools to support creation.[12:05 – 15:54]The conversation shifts to the value of tools like Zapier and Make. Gelo and Gab discuss how these tools let marketers build interactive features like calculators or quizzes without coding—enhancing SEO campaigns or even becoming stand-alone products.[15:54 – 18:02]Gelo emphasizes learning tools like ChatGPT and Gemini. Gab agrees and adds that data analysis skills remain essential. Even with AI, businesses still need people who can interpret and explain data insights.[18:21 – 20:17]The hosts stress the importance of writing detailed prompts when using AI. Defining tone, structure, and goals can significantly improve output. Gab mentions tools that now build entire workflows from just a single prompt.[20:32 – 25:17]Gab shares how he used to learn while doing client work—studying strategies and applying them immediately. Now, he records what he learns and converts them into SOPs. Gelo adds a practical tip: block 1–2 hours in your calendar for learning and treat it like a non-negotiable meeting.[25:26 – 27:29]Gelo asks how to move beyond SEO into broader digital strategy. Gab advises focusing on social media for local clients and combining SEO with paid ads for global campaigns. He mentions experimenting with Facebook ads for his own brand as a way to learn firsthand.[27:30 – 31:22]Gab shares his 3–5 year vision: expanding the agency while maintaining focus. He wants his team to handle different platforms (e.g., Shopify, Squarespace) and niches but admits that keeping up with constant change is a challenge.[31:52 – 32:53]Gab reflects on advice from a former boss about learning to sell AI. He now understands that growth requires not just tools and skills, but also building a solid team and network. Attending and speaking at conferences boosts visibility and credibility.[32:53 – 34:51]Gelo points out that SOPs are only effective if you understand the work behind them. Being knowledgeable about adjacent areas like email, paid ads, or design allows for better documentation and team coordination. Gab agrees, sharing that he borrows ideas from top experts and customizes them to suit his workflows.[34:51 – 36:01]Gelo wraps up the episode and thanks listeners for tuning in. He invites everyone to join the next episode of SEO Kwentuhan.Don't forget to share and connect with our communities as well. Let's achieve success together!seoworkout.com theseodad.orgseokwentuhan.com