Service Industry Podcast
by Service Industry Podcast by Matt Smith
The Service Industry Podcast is built for business owners and entrepreneurs who are looking to go deep into learning how to grow their business. In this podcast we talk systems, marketing, growth, business development, opportunity, employees, and more. Bringing on some of the best talent in the world to share their experiences with you to help you avoid costly mistakes and to live a better life.
Episodes
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EP. 280 My Biggest Hiring Mistake Yet...
In today's episode, Matt talks about his biggest hiring and firing mistake when it comes to employees. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com EMAIL MATT - [email protected]
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EP. 279 Do Facebook Ads Work For Home Service Businesses In 2026?
In this episode, Matt talks about the Facebook Ad strategy that is working for home service business owners in 2026. WANT MATT'S HELP WITH PRINT MARKETING OR COACHING? https://www.serviceindustrycoach.com WATCH THE VIDEO PODCAST https://youtu.be/YY9m6SoiJBY
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EP. 278 How To Get Rich Quick In Home Services
In this episode, Matt talks about how to "get rich quick" in home services and the key things you'll need to focus on if you want to find success. WANT MATT'S HELP WITH MARKETING? https://www.serviceindustrycoach.com WATCH ON YOUTUBE! https://youtu.be/DCeKp6JeasQ
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EP. 277 The Only Mindset Hack You Need To Be Successful
In this episode, Matt talks about the one mindset shift he made that he gives all his success credit to. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com
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EP. 276 I Hired BEFORE I Was Ready… Here’s What Happened
In this episode, Matt breaks down one of the biggest mindset shifts that helped us scale fast: hiring before we felt “ready.” Most business owners wait until they’re overwhelmed to build a team — but by then, growth is already bottlenecked. I share the risks, lessons, and real-world strategies we...
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EP. 275 Zero to $5 Million in our first full year of roofing
In this episode, Matt updates the audience on what his roofing business did in 2025 and what they are shooting for in 2026. He breaks down the struggles of his first year and how he got through them. WANT MATT'S HELP WITH PRINT MARKETING? https://www.serviceindustrycoach.com CHECK OUT MATT'S...
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EP. 274 Do This Before Spending Another Dollar on Marketing
On this episode, Matt talks about one small tweak you can make with your marketing to help it perform better. WANT MATT'S HELP WITH MARKETING? https://www.serviceindustrycoach.com
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EP. 273 The Grind To $20,000 Months In My First Home Service Business
In this episode, Matt talks about what it took to get to $20,000 months in his window cleaning business back in 2012. He gives a real fresh perspective of what it takes in order to gain momentum in your business. WANT HELP WITH MARKETING? https://www.serviceindustrycoach.com EMAIL MATT-...
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EP. 272 The Fastest Way to Become the ‘Go-To’ Contractor in Luxury Neighborhoods
In this episode, Matt talks about how to break into high income neighborhoods fast in your home service business and become the preferred contractor of your niche. WANT THE NEIGHBORHOOD DOMINATION KIT? https://www.serviceindustrycoach.com/products/high-end-neighborhood-domination-kit
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EP. 271 We Changed ONE Thing in Our Sales Process… and Our Close Rate Exploded
In this episode, I break down the very first step of our roofing sales process that allowed us to increase our close rate and charge more than the competition—without pressure or price cutting. If you’re tired of selling on price, this episode will change how you approach every sales call. WANT...
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EP. 270 Should Your Grow A Big Or Small Business In 2026?
In this episode, Matt discusses goal setting for 2026 and whether or not you should grow a big or small home service business. WANT MATT'S HELP WITH MARKETING OR 1 ON 1 COACHING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP https://www.facebook.com/share/g/1ANzvCSExf/
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EP. 269 It's Time To Reset The Scoreboard In Your Home Service Business
In this episode, Matt talks about resetting the scoreboard in your home service business. He talks about what it means to chase your own goals and how it's essential for true happiness and owning a business that serves you and your family. WANT MATT'S HELP WITH MARKETING OR COACHING?...
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EP. 268 Stop Using the Economy as an Excuse
In this episode, Matt breaks down the delusion that “sales are slow” or “the economy is down” and exposes the real problem: lack of action. Learn how elite operators take full control, dominate their market, and grow even when everyone else is complaining. WANT MATT'S HELP WITH MARKETING OR...
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EP. 267 How to Beat Low-Price Competitors in the Home Service Industry
In this episode, Matt talks about why you are losing to the cheap competitors in your market and how to change it. MARKETING & COACHING https://www.serviceindustrycoach.com
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EP. 266 Top 5 Mistakes I See Home Service Companies Make
In today’s episode, Matt breaks down the five biggest mistakes he sees home service business owners make that keep them stuck, stressed, and unable to scale. If you fix even one of these, your business will grow. Fix all five? Total game changer. Shop Print Marketing:...
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EP. 265 The Power of Focused Marketing: How to Look Bigger Than You Are
Most home service business owners waste money trying to market everywhere — when the real secret is to dominate somewhere. In this episode, Matt breaks down how to create a marketing plan that works together across multiple channels — direct mail, Facebook ads, yard signs, and door knocking — all...
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EP. 264 How to Build a Home Service Business Private Equity Fights to Buy
In this episode, Matt breaks down how to build a home service business that private equity wants to buy. He covers the key factors that make your company valuable — from brand and marketing systems to financials, leadership, and technology. Even if you never plan to sell, these are the same…
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EP. 263 The Death Of The Referral
In this episode, Matt breaks down why relying solely on referrals is the biggest growth trap in the service industry today. You’ll learn how to turn “word of mouth” into a modern, repeatable system using reviews, content, and social proof — so your business can scale predictably instead of…
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EP. 262 Too Many Marketing Channels Are Killing Your Growth
Most home service business owners think the answer to growth is adding more — more ads, more channels, more complexity. But in this episode, Matt breaks down why simplifying your marketing is actually the key to scaling. He shares how focusing on just a few core channels can help you generate...
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EP. 261 The Basics Still Produce Millions
In this episode, Matt breaks down how the simple marketing fundamentals are still generating millions in revenue for home service businesses in 2025. He shares how he built Early Bird Roofing into a 7-figure company in just five months — using nothing flashy or complicated — just the basics done...
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EP. 260 High-Ticket = High Profit: How to Work Less and Earn More
Episode Description: In this episode, I break down the difference between running a high-ticket vs. low-ticket home service business — and why high-ticket is the smarter play for scaling, profitability, and sanity. If you’re tired of chasing volume and want to learn how to land fewer jobs at…
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EP. 259 This Is Why You’re Burnt Out (And No One’s Talking About It)
In this episode, Matt talks about the fire that made you start your business — and why losing it is the reason you feel stuck, tired, or unmotivated. If you’ve been grinding but feel disconnected, this one’s for you. 👉 Need help with coaching or marketing? Visit:...
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EP. 258 I Tested A New Direct Mail Strategy.. Here's The Results
In this episode, I break down a brand-new direct mail strategy we’ve been testing—and the early results are looking strong. If you’re in the home service space and want leads coming in without relying solely on digital ads, this one's for you. I cover how we’re targeting neighborhoods, the flyer...
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EP. 257 Why You Shouldn't Take Advice From Anyone (incuding me)
In this quick episode, Matt shares why blindly following advice — even from him — can be dangerous, and how to filter guidance through your own goals and instincts. Need Matt’s help with marketing or coaching? 👉 https://www.serviceindustrycoach.com Join the FREE Facebook group: 👉...
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EP. 256 The Real Reason You’re Not Getting Enough Leads In Your Business
Most service business owners don’t have a lead problem—they have a consistency and volume problem. In this episode, Matt breaks down what it really takes to generate leads and why random marketing doesn’t work. 🔗 Links & Resources: 👉 Want Matt’s Help with Coaching and Marketing?...
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EP. 255 The Owner Identity Crisis: Why You’re Stuck and Don’t Even Know It
Most service business owners are stuck wearing the wrong hat. In this episode, we break down the 3 roles — Technician, Manager, and Visionary — and how knowing which one you are (and aren't) could unlock the next level of growth. 💥 WANT MATT'S HELP WITH MARKETING OR COACHING?...
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EP. 254 Why Most Business Owners Fail Right After They Start Winning
In this eIn this episode, Matt breaks down how businesses build momentum with marketing and lead gen—then lose it by abandoning the very strategies that got them results. Don’t make this mistake. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN THE FREE...
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EP.253 - Your Customer Journey Is Broken—Here’s How to Fix It
In today's episode, Matt talks about how to create a predictable and top notch customer experience inside of your home service business. 💥 WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com 💥 JOIN THE FREE FACEBOOK GROUP…
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EP. 252 Talk Is Cheap. Execution Pays. Here’s What I've Learned
WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP https://www.facebook.com/share/g/1AKFbdu7mp/
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EP. 251 The Most Common Sales Objections & How To Overcome Them In Your Home Service Business
On today's episode, Matt talks about the most common sales objections in your home service business and how to overcome them. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP https://www.facebook.com/groups/697734389129543 EMAIL MATT-...
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EP. 250 Hiring Too Late Will Kill Your Business – Here’s When to Do It
In this episode, I break down how I hired early in my business—and why it made all the difference. Instead of waiting until I was drowning in work, I took a methodical approach to hiring that allowed me to scale faster and avoid burnout. If you’re stuck doing everything yourself and wondering…
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EP. 249 How To Scale from $20k to $50K/Months—The Power Of More
In this episode, Matt talks about the strategy of going from $20,000 months to $50,000 months in your home service business. Once you have mastered this, you will be set up to scale as big as you want. 💥 WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com 💥 JOIN…
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EP. 248 Ditching Wall Street for Fences: How Paulo Montenegro Built a 7-Figure Fence Business
In this episode, Matt interviews Paulo from Hawk Fences in Atlanta Georgia. Paulo is a past coaching client of Matt's and over the last few years he has built a 7 figure fence installation company. He shares his story of being born in Columbia, moving to the United States, working at BlackRock…
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EP. 247 Your Business Won't Scale Until You Master These 2 Things
In this episode, Matt talks about the two things that are holding you back from growing your business. He goes into detail of how to conquer these two things and why it will make or break your dream life and business. WANT MATT'S HELP WITH MARKETING OR COACHING?…
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EP. 246 How I Scaled from $0 to $20K/Month—The Strategy That Changed Everything
In this episode, Matt shares the exact blueprint he used to go from $0 to $20,000 per month in his home service business. No fluff—just real, actionable steps to generate more leads, close more sales, and scale a business quickly. Whether you're just starting out or struggling to grow, this…
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EP. 245: The Marketing Offer That Printed Money—14X ROI in Home Services!
In this episode, Matt talks about a single offer one of his coaching clients implemented in his home service business that had a 14X return. He teaches you how to think outside the box when it comes to acquiring customers. WANT MATT'S HELP WITH COACHING & CONSULTING?...
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EP. 244 Flashing Wealth, Hiding Debt: The Truth About Most Online Influencers
In this episode, we’re exposing the truth about the so-called internet gurus who claim to have all the answers but are actually drowning in debt. These self-proclaimed business experts flex luxury lifestyles, exotic cars, and "six-figure secrets," but behind the scenes, they’re maxing out credit...
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EP. 243 Why It’s Not Happening Yet (And Why That’s Normal)
In this episode, Matt talks about expectations and how they will make or break your success in business. He deep dives the way you need to be thinking about growth and how you need to set your expectations in a specific way. 💥 WANT MATT'S HELP WITH MARKETING OR COACHING?...
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EP. 242 Why Almost All Of You Are Going To Lose
WANT MATT'S HELP WITH MARKETING OR CONSULTING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP https://www.facebook.com/share/g/1AwqdkLpfT/ In this episode, Matt has a hard talk about the truth of business. Many of you will be offended, many of you will delete this podcast…
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EP. 241 The Perspective Shift That Changes Everything About Success
GET A NEW WEBSITE! https://www.serviceindustrycoach.com/products/fast-track-website-build-out JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/share/g/1Dgz9xaJMq/ EMAIL MATT- [email protected] In this episode, Matt talks about a perspective shift he had over the last week on…
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EP. 240 The $1,000,000 Branding Secret Every Home Service Business Owner Needs to Know
💥JOIN TONIGHT'S FREE TRAINING! EMAIL- [email protected] 💥WANT MATTS HELP MARKETING YOUR BUSINESS OR 1 ON 1 COACHING? https://www.serviceindustrycoach.com 💥JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/share/g/1AJ1b88Ucs/ On today's episode, Matt talks about the power of...
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EP. 239 The Simple Follow Up System That's Made Me Millions
EMAIL- [email protected] WANT MATT'S HELP WITH COACHING OR MARKETING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/share/g/19wkC7utUj/ In this episode, Matt breaks down a SUPER SIMPLE follow up system to help you start closing more deals…
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EP. 238 Rewire The Way You Think Of Making $1M
💥SIGN UP FOR FREE TRAINING MONDAY 2/17! EMAIL- [email protected] 💥WANT MATTS HELP WITH MARKETING OR CONSULTING? https://www.serviceindustrycoach.com 💥JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/share/g/1DDUYAJKre/ In this episode, Matt talks about rewiring your thinking...
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EP. 237 Scaling Green: How Kyle Rossi Built a Multi 7-Figure Lawn Care Business
WANT MATT'S HELP WITH COACHING OR PRINT MARKETING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP https://www.facebook.com/share/g/1PNVaWvAEj/ In this episode, I sit down with Kyle Rossi, who started his lawn fertilization business in his early 20s and has spent over a decade...
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EP. 236 Why 99% Of People Never Get Through "No Man's Land"
In this episode, Matt talks about why 99% of people never become great. Why they all live similar mundane live, never chasing a goal or a dream. This is a important concept for you to understand. Enjoy 💥WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com 💥JOIN THE...
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EP. 235 The Power Of A Dream
In this episode, Matt talks about The Power Of A Dream. He talks about dreaming big again in our businesses and lives. He talks about how dreams impact our lives and how we all need to start dreaming big again. 💥WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com...
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EP. 234 Sales First, Everything Else Second – Eric Cline’s 8 Figure Growth Secrets
In this episode, I sit down with Eric Cline to talk about his incredible journey—from struggling as a drug addict to getting clean and building an 8-figure business. We dive into how he overcame adversity, found success, and now works alongside top talent like Andy Elliot. Eric also shares why…
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EP. 233 My Million Dollar Routine For Home Service Business Owners
In this episode, Matt shares his daily routine as an owner-operator during the early days of his first home service business. Discover the strategies and habits that fueled rapid growth and learn actionable takeaways to apply to your own business journey. 💥 WANT MATT'S HELP WITH COACHING OR...
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EP. 232 Rebuilding a Life: Trevor Cowley’s Journey to 8-Figure Success
In this episode, Matt sits down with Trevor Cowley, co-host of the Real Business Owners Podcast and a powerhouse entrepreneur who has built multiple 8-figure businesses in Utah. Trevor shares his incredible journey, from overcoming drug addiction to mastering sales, buying into his first…
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EP. 231 How Anne Michelle Built Her Dream Life Through Business
In this episode, Matt sits down with Anne Michelle, an entrepreneurial mom from Santa Cruz, California, to uncover the secrets behind building a business that supports her dream life. They dive into her goal-setting strategies for success, her approach to balancing business and parenting, and how...
About this show
The Service Industry Podcast is built for business owners and entrepreneurs who are looking to go deep into learning how to grow their business. In this podcast we talk systems, marketing, growth, business development, opportunity, employees, and more. Bringing on some of the best talent in the world to share their experiences with you to help you avoid costly mistakes and to live a better life.
Hosted by
Service Industry Podcast by Matt Smith
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