PODCAST · business
Share Your Screen
by NickyandCoco
Weekly entertainment show featuring Coco Mocoe and Nicky Reardon's obscure theories and deep dives on everything pop culture. Tune into the YouTube channel to watch the slideshows in their entirety! For business inquiries, email [email protected] Find us on your favorite social media platforms: @cocomocoe @nicky.reardon
Episodes
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The Chappel Roan Effect
My apologies for the delay in upload of the audio version of this episode! I had some technical difficulties with the hard drive that had this episode saved on to it, but I ordered a new chord and we are back up and running! Thank you so much for watching <3 Don't forget to leave a Rating on the...
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The Lana Del Rey Effect (Part 2)
We filmed this video a week before leaving for Coachella! Watch our Coachella Debrief for our thoughts on Lana Del Rey's performance from Weekend 1. Watch "The Lana Del Rey (Part 1)" episode: https://youtu.be/XXBNly3FZJE?si=1BqV3Iq7Y2VwiRiN Watch our Coachella Debrief:...
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We Need to Talk About Coachella (Storytime)
Nicky and Coco just went to weekend 1 of Coachella! It was nothing short of beautiful chaos. From Lana Del Rey, to multiple Billie Eilish surprise performances, to Doja Cat to Chappell Road stealing the show. We talk about it all in this bonus episode of "Share Your Screen" Let us know what…
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If you make music in 2024, you will want to hear this (our interview with Spotify)
We sat down with Bryan Johnson from Spotify for today's episode. In it, we discuss Spotify's findings for 2023 and how artists made money on the platform. You can read more about this in the Loud&Clear report: loudandclear.byspotify.com Time Stamps: Introduction 0:00 Heritage Artists (ex. Kate...
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The Lana Del Rey Effect (Part 1)
Did you know Lana Del Rey used to go by the name "Sparkle Jump Rope Queen" and her first record label only gave her $10,000? Since then, she has become one of the most influential artists of the 21st century and has become the queen of anti-pop. 2012 was a stand-out year for Lana. In this…
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The Disastrous Demise of Kylie Cosmetics
Hii! WELCOME BACK! We apologize for our ~short hiatus~. We had a video file COMPLETELY corrupt and destroy an entire video :( This week on SYS we are diving into the Rise & Demise of Kylie Cosmetics, and the entirety of the Kardashian/Jenner brand. 5 years ago, the name "Kylie Jenner" was...
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How Ariana Grande Made $1 Billion Dollars (No, It's Not From Music)
Happy 'Eternal Sunshine' Day! In honor of Ariana Grande's new album premiering today, we are diving into one part of her business that no one ever talks about but has generated $1 billion in sales (according to Vogue). We are talking about the billion-dollar, celebrity perfume industry today...
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Dune 2 EXPLAINED (Book vs Movie)
**THIS EPISODE IS 95% SPOILER FREE** (minor details discussed but no major plot lines revealed) Welcome back to the SYS podcast! This week we are diving into the world of Dune 2, and why we believe it to be one of the greatest sci-fi stories ever told. Great story telling always boils down to one...
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The History of Coachella
Did you know that Coachella lost so much money its first year that they couldn’t afford to do it a second year? Today we are diving into the history of Coachella aka the most talked about music festival for the past 20 years. They are a great example that in order to be “popular” you have to be...
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Creativity vs Commodity
Hello Beautiful, This week we wanted to discuss the concept of Creativity vs Commodity in Marketing. From Lana Del Rey for SKIMS, to Beyonce Superbowl, to the Hailey Bieber Rhode phone case-- so much of success is centered around being data driven. However, time and time again we see creativity…
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The Victoria Monet Effect: From Ghost Writer to Grammy's
WATCH OUR INTERVIEW WITH SPOTIFY 💚 https://youtu.be/L41mZRY_Maw Today's episode is about Victoria Monet: From ghost writer to grammy winner "It takes 10 years to be an overnight success" 🏆 SOURCES: "We Said What We Said" Interview: https://www.imdb.com/title/tt17078264/ Victoria Monet on "Way…
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The Spotify Effect (ft Sulinna Ong)
25 years ago the music industry was in a crisis. Every year for 16 years the music as a businesses was losing more and more money. Until one day a company called Spotify came around and changed that forever. The invention of music streaming built a bridge between artists and fan the likes of…
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The Tate McRae Effect: Being authentic vs trendy
Today's episode is about the rise of Tate McRae and how she is anything BUT an "industry plant". From dancer, to youtube singer to next pop star -- Tate McRae's story is one of hustling. LINKS: Tate McRae - Billboard Music Awards Tate McRae - Greedy Tate McRae - Run For The Hills Subscribe to our...
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The Renee Rapp Effect
HAPPY 2024 WE MISSED YOU ALL!!!Sorry for our short 2 week hiatus, but we are back to weekly uploads for the rest of the year.Today's episode is the Renee Rapp effect. Her story is a beautiful one because she is living proof that your direction is more important than your speed. Renee has always…
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We Actually Made a 2024 BINGO Card...
Welcome back to part 2 of "that was not on my 2023 BINGO card" and our FIRST episode of the new year!!! 🤪 Thank you all so much for the recent love and support and we could NOT be more excited to get back in the studio and start filming. 2023 was a year riddled with MANY firsts for the industry,...
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2023 Bingo: "A weird year to be a celebrity" (Pt. 1)
How many times did you say, "Wow, that was not on my 2023 bingo card" this year? We said it a couple times. From the TikTok senate hearing, to the Taylor Swift and Ice Spice collab, to Gwenyth Paltrow accidentally becoming relatable and Lizzo having the opposite problem. This was a weird year to…
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The Olivia Rodrigo Effect
Welcome back to Part 2 from our last video "The Sabrina Carpenter Effect" where we discussed the concept of overnight fame vs slow burns. Olivia Rodrigo is the perfect example of how sometimes you just have your moment, and your life can COMPLETELY change over night. We loved looking into the...
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The Sabrina Carpenter Effect
Is it better to become an overnight success or to build your craft when no one is looking? We dare to answer this question in this episode of #ShareYourScreen -- all about one of our new favorites, Sabrina Carpenter. While she has been in the public eye since she was 9 years old, herself has said...
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Did Nostalgia-Bait Kill Creativity?
It feels like just about every new release to come out of Hollywood in the past year has been some sort of "nostalgia-bait". When I was a teenager over a decade ago, we were enjoying things like Hunger Games, Mario, HSM, Gossip Girl, etc. Yet 10 years later, that is STILL all that is being...
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The Unfair Treatment of Rachel Zegler + Matt Rife's Controversial Netflix Special
Did you know that Rachel Zegler originally turned down the role of Lucy Gray Baird in the 'Hunger Games'? This movie is filled with fascinating behind-the-scenes details and lore, which we dive into on this episode of #ShareYourScreen with Nicky Reardon and Coco Mocoe! In this episode, we…
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I miss the old YouTube...
Hi! I hope you enjoyed todays episode. It was a lot of fun to do the research and compile all the history of Youtube and its timeline as a platform. I have such love for the platform and I genuinely believe it has so much impact and has the potential to do good for the world when used correctly....
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Emma Chamberlain Hasn't Changed. You Have.
THANK YOU FOR 10K SUBSCRIBERS!! We are so happy to see this audience grow every single day. Share this episode with a friend ❤️ Today on #ShareYourScreen, we are discussing the evolution of Emma Chamberlain. She has been a trending topic lately as people question whether they still relate to her...
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Who Won Halloween 2023? (Tier List)
We are getting SO close to 10k on YouTube!!! Only 500 people away! Thank you all SOSOSO much for the love you have been showing the podcast. This fulfills us more than words can describe and we are so excited to be back after a lil 2 week break (I (Nicky) took a vacation to Europe hehehe). FULL...
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The Controversial Making of "The Blair Witch Project"
Today we are talking about the controversial movie, "Blair Witch Project". It still holds the Guinness World Record for most profitable movie compared to how much it cost to make. It is said to have made $11,000 for every $1. And yet the actors in the movie were only paid $8,000 and struggled to...
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The Death of the Modern Celebrity (A Video Essay)
Join the Discord: https://discord.gg/U4sRM6vk In this week's episode of the Share Your Screen Podcast Nicky and Coco dive into the celebrity cancelations of 2023. Why has there been so many more this year than any other year in recent memory? This is our theory on why the internet has created…
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YouTubers vs. TikTokers: Who makes more money (according to Forbes)?
Today we are discussing Forbes "Top Creators of 2023" list that recently came out. Do TikTokers or YouTubers bring in more money and who has more longevity? Let's discuss ⬇️ We made a TikTok about how one creator (Tinx) numbers looked off. They reported as having 42% engagement. The following…
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Olivia Rodrigo’s GUTS vs SOUR (a lyrical analysis)
WE JUST STARTED A DISCORD!!! Join here: https://discord.gg/39Y9G24K86 If you think you would enjoy talking all things popculture, marketing, and social media strategy with Coco and I we would LOVE to chat it up with you. It'll be such a fun place for all of us to get to know each other and share...
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Victoria's Secret's "Comeback" is Confusing + The History of the Controversial Brand
Victoria's Secret is bringing back their fashion shows this September with the all new "World Tour". But it seems like no one is paying attention. Can they salvage their brand with this show? Or will it fall flat? The Cut perfectly summed up their pink carpet event with an article titled, "The...
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Spotify's -$1,000,000,000 Mistake
Spotify is the largest music streaming platform in the world. They have over 550 million users, and generate ~$12,000,000,000 in revenue a year. However, Spotify has never turned a profit in it's life. The business is actually down -$4.4B since it started. How does that make sense? How can a...
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Taylor Swift's New Announcement + The Streamy's wasted potential...
Hiii! Welcome back to Share Your Screen episode 8 :) In this episode we covered a few topics we have been dying to talk about: The Streamy's wasted potential - why we think an award show on the internet should be so much better Taylor Swift's New Announcement - How concert videos and…
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Obsessed TikToker Pretends to be Taylor Swift + Drew Barrymore Stalker Rushes the Stage (Marketing Experts React)
VOTE FOR NICKY & COCO AT SOUTH X SOUTHWEST: https://panelpicker.sxsw.com/vote/143777 -- This video is based on our opinions! We encourage you to always form your own. TIME STAMPS: Introduction 0:00 - 5:08 The Danger of Fame 5:08 - 27:24 TikToker Pretends to be Taylor Swift 27:24 - 31:18 Billy...
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Bobbi Althoff Deletes Drake Interview + Predictions for Addison Rae's Career (Marketing Experts React)
VOTE FOR NICKY & COCO AT SOUTH X SOUTHWEST: https://panelpicker.sxsw.com/vote/143777 TIME STAMPS: Introduction 0:00 - 6:30 Bobbi Althoff Vs. Drake Podcast 6:30 - 15:07 Illinois Law Protects Child Influencers 15:07 - 27:52 What is Zepotha 27:52 - 36:30 Selena Gomez & Miley Cyrus Tease Music 36:30…
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The Exploitation of Reality TV (Netflix & Bravo Lawsuit)
Is reality TV naturally exploitative? Or do participants deserve the highs and lows of what they sign up for? In this episode of #ShareYourScreen, Nicky Reardon and Coco Mocoe create a slideshow about the history and trends that we see in reality TV programming. This is at the heels of two...
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Is This Theft? (SSSniperwolf vs Jacksfilms)
In Episode 4 of the Share Your Screen Podcast, we took a deep dive into the ethics of React content and how it pertains to "Fair Use" law on the internet. It's a tough problem to solve, and I don't think there is a 100% clear answer. However, I do strongly believe their needs to be stronger rules...
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TikTok “NPC Streamer” Makes $7,000 From ONE Stream (PinkyDoll Analysis)
Thank you for joining Coco Mocoe (@cocomocoe) and Nicky Reardon (@nicky.reardon) for episode 3 of #ShareYourScreen Today, we discuss the meteoric rise of PinkyDoll. The 'NPC' TikTok streamer who started making $7,000 a day on LIVE and has gotten shout outs from celebrities like Elon Musk, Cardi B...
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The Rise and Fall of Disney Channel
The rise and fall of Disney Channel is one of the most fascinating times of popculture history. From the 90s to 2019, Disney had a near monopoly over ever corner of the entertainment industy. From music, to TV, to movies, they were churning out stars in what one could only describe as a popstar...
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The Controversial History of Barbie
Welcome to the first episode of "Share Your Screen" featuring marketing professionals, Coco Mocoe (@cocomocoe) and Nicky Reardon (nicky.reardon). Today's episode is on the polarizing rise of Barbie and their parent company, Mattel. Every episode, we will do a deep dive on our obscure pop culture...
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TRAILER: Share Your Screen
Welcome to Share Your Screen with Coco Mocoe and Nicky Reardon! New episodes will be out every Sunday morning. You can watch the full videos on our YouTube channel: @Nicky and Coco Show You can follow them on your favorite social media platforms here: @cocomocoe @nicky.reardon For business...
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ABOUT THIS SHOW
Weekly entertainment show featuring Coco Mocoe and Nicky Reardon's obscure theories and deep dives on everything pop culture. Tune into the YouTube channel to watch the slideshows in their entirety! For business inquiries, email [email protected] Find us on your favorite social media platforms: @cocomocoe @nicky.reardon
HOSTED BY
NickyandCoco
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