PODCAST · tv
SHIFT - In Conversation
by Grace Amodeo
A new series from SHIFT that discusses the changing landscape of marketing, production, and content creation industry-wide.
Episodes
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Video as Activism - Black Public Media
The team at Black Public Media understands the power that video content has to change the hearts and minds of our society. With their recent work on a digital campaign to educate and engage the Black community in the 2020 election, these women have harnessed the power of media for social good.
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Marketing in the Non-Profit Sector - Diana Smith
How do marketing campaigns, outreach, and KPI's differ when your customers are non-profit organizations rather than for-profit companies? Measures of success are all about impact, rather than profit.
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The Intersection of Creative and Production - Rain the Growth Agency
Two aspects of the industry that are normally separated, but work incredibly closely to bring a vision to life. When creative and production work together under the same roof, how does that change the process, and the outcome, for clients and customers?
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Making Advertising Eco-Friendly - Green the Bid
The advertising industry is uniquely positioned to make a real difference towards our global sustainability goals. The team of advertisers from Green the Bid has come together to spread the word, and encourage real change amongst their colleagues and collaborators.
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The Always Adapting Role of Reps - Doug Sherin
Sales reps are an integral part of the advertising landscape, and a creative partner in content creation. Doug Sherin has been working as a director’s rep for advertisers for over 16 years. In that time, he’s seen the industry grow and change, and learned that the only way to move forward is to...
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Documentary Editing on “The Dissident” - Wyatt Rogowski and Avner Shiloah
Two of the editors on Bryan Fogel's new documentary "The Dissident" discuss the ins and outs of the ambitious project — from processing vérité and archival footage, music and soundscape design, and incredible VFX sequences.
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Pivoting Your Marketing Strategy to New Audiences - Kelly Cheng
Identifying, targeting, and converting new audiences is a cornerstone of any marketing growth strategy. We delve into how to identify new markets, how to best serve those new customers, and how to stay nimble in a changing landscape.
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Editing for Comedy TV - Gary Dollner
Emmy-winning editor Gary Dollner talks process, creative inspiration, and the working relationship between editor and director on an eclectic mix of comedy TV hits.
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Taking the "Complex" Out of Complex Tech - Michael Pirone
Video marketing is not just for B2C brands -- companies selling complex pieces of software and technology can also benefit from online video marketing. We discuss how to take even the most complicated piece of technology and turn it into an effective brand video and story.
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Building Your Production A-Team - Dustin Schultz
Bringing together the right crew for your production can mean the difference between a smooth, collaborative experience and a dragging, draining mess. Dustin walks us through the "do's" and "don'ts" of building the best team for your project.
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Video Marketing 101 - Alex Minor
If your business isn't using video in your marketing strategy, you're already behind. Alex Minor talks through how to get started with video at your company, and why it's so important -- no matter your industry.
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Female Representation in Film Production - Amanda Sayeg
While representation of women in front of the camera is growing, the additional influence of women in directing and producing roles is still vitally important.
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Anti-Racism in Corporate America - Jackie Glenn
Actions speak louder than words, and diversity has become more than just a social nicety -- it is a business imperative!
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Capturing Stories Through Documentary - Charles Frank
Not every film needs a precise script and a large crew. You can capture powerful and personal stories through documentary, the possibilities are endless.
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Cultivating a Culture of DEI - Sarah Castle
A company's culture of inclusion, engagement, and belonging goes so far beyond just hiring practices. We can all be allies and do work in our own roles to make our companies a better place to work for all.
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The Rise of the Video Podcast - Jared Sanders
Podcasting has evolved to be more than just audio. Adding a video component to your podcast can drastically increase content output, audience, and distribution channels.
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Higher Education Marketing - Ian Evenstar and Robert Johns
The world of higher education is rapidly changing. As colleges and universities adjust, how do they keep students and alumni interested and delighted by their educational experience?
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An Actor's Perspective - Zach Avery
Our entire industry of film, media, and commercials is dependent on the work of actors. We discuss what these past few months have been like as a working actor in Los Angeles, and what the future might hold.
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Marketing in the Digital Health Industry - Elliot Miller
Marketing strategies change when working with digital health and healthcare. We talk about the method, the limitations, and the restrictions on digital health marketing. Episode Partner: Bracken Marketing
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Diversity in Media Education - Lee Pelton
College students studying media and arts feed a direct pipeline into the working industry. We discuss how diversity in the college experience shapes and informs the larger media industry.
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Recruiting a Diverse Workforce - Jason Jones
Diversity in the workplace begins with recruitment. A diverse workforce is directly related to a successful business, so how can we make sure our recruitment efforts and company culture are attractive to the talent we want to be hiring?
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The Changing Landscape of Production - Jeff Beckerman
While on-set production is shut down, we can still find creative ways to produce new video content using remote workflows. Episode Partner: Rain, the Growth Agency
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Adapting Your Live Events - Rembrandt Flores
How do we decide between going virtual with live events, or re-allocating budget to a new campaign? The future of in-person events may be uncertain, but there are still ways we can reach and engage with our audiences. Episode Partner: Entertainment Fusion Group
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The Virtual Sales Cycle - Zach Basner
Your sales team could be using video to dramatically cut down on long and repetitive sales cycles. How can we adapt, plus practical tips on getting your team started! Episode Partner: IMPACT
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Reusing and Renewing Video - Darian Chornodolsky
How can we reuse existing video content and give it new life, now that producing new content has become more difficult? Whether you are a marketer, filmmaker, or musician, this conversation is for you! Episode Partner: WIREWAX
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Marketing Between Brands and Production - Stacy Jones
The world of marketing that exists between your favorite brands and products and the most popular films and TV shows. How do you speak the language of both teams and make sure everyone is happy? Episode Partner: Hollywood Branded
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Frequently Asked Questions
How many episodes does SHIFT - In Conversation have?
SHIFT - In Conversation currently has 26 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is SHIFT - In Conversation about?
A new series from SHIFT that discusses the changing landscape of marketing, production, and content creation industry-wide.
How often does SHIFT - In Conversation release new episodes?
SHIFT - In Conversation has 26 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to SHIFT - In Conversation?
You can listen to SHIFT - In Conversation on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts SHIFT - In Conversation?
SHIFT - In Conversation is created and hosted by Grace Amodeo.
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