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Shinerunner Craft Marketing

by The Brewing Network

Business

Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.

From the show's RSS feed, refreshed Sep 5, 2025. Source feed.

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Episodes

  1. Shinerunner Ep17 | Case History

    In this episode, Mark invents a fictional brewery – GT-500 Brewing – then uses classic case analysis methodology to review GT-500’s competitive environment, industry trends, Read more The post Shinerunner Ep17 | Case History appeared first on The Brewing Network.

  2. Shinerunner Ep16 | Wholesaler Training And Motivation

    In this episode Mark shares with you his in-depth wholesaler sales rep experiences. The post Shinerunner Ep16 | Wholesaler Training And Motivation appeared first on The Brewing Network.

  3. Shinerunner Ep15 | Sales Rep Training And Motivation

    In this exciting episode Mark addresses a listener question on how to maintain sales rep attention and focus throughout a sales incentive. The post Shinerunner Ep15 | Sales Rep Training And Motivation appeared first on The Brewing Network.

  4. Shinerunner Ep14 | Chain Merchandising

    Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed to Read more The post Shinerunner Ep14 | Chain Merchandising appeared first on The Brewing Network.

  5. Shinerunner Ep13 | Preparing For The Chains

    This episode details just what it will take to bust into the highly competitive and lucrative channel of chain stores. Mark shares multiple personal case Read more The post Shinerunner Ep13 | Preparing For The Chains appeared first on The Brewing Network.

  6. Shinerunner Ep12 | Marketing Review

    Episode 12 serves as a review of prior shows, refreshing you on the definition of marketing, the marketing strategy, the target market, the marketing mix, Read more The post Shinerunner Ep12 | Marketing Review appeared first on The Brewing Network.

  7. Shinerunner Ep11 – Special Event Do’s And Don’ts

    This episode follows up on the “Horsepower Bonus” Mark promised at the end of episode #10. Insiders who have heard this podcast thought that Mark Read more The post Shinerunner Ep11 – Special Event Do’s And Don’ts appeared first on The Brewing Network.

  8. Shinerunner Ep10 – Special Events – Trial And Sampling Synergies

    In this exciting episode, Mark goes gas-down on the psychology behind special events and why consumers are flocking to them in greater and greater numbers. Read more The post Shinerunner Ep10 – Special Events – Trial And Sampling Synergies appeared first on The Brewing Network.

  9. Shinerunner Ep9 – Marketing Shift

    The Great Tectonic Marketing Shift Taking Place in YOUR Backyard! In this must-listen episode, Mark speaks to a trend that he’s been monitoring for overRead more

  10. Shinerunner Ep8 – More Beer Sales Incentive Ideas

    After attending the California Craft Beer Summit, Mark returned with a myriad of trend data that he shares along with the implications to your business.Read more

  11. Shinerunner Ep7 – Clutter Bustin’

    In this episode, Mark gets into 4th gear as he goes deep into the psyche of the wholesaler sales person. What makes these people tick,Read more

  12. Shinerunner Ep6 – Motivate The Wholesaler

    Many suppliers complain that their brands don’t receive any wholesaler sales effort once in the master catalogue or price book. Mark will detail real lifeRead more

  13. Shinerunner Ep5 – The Wholesaler

    Having sat on this side of the table for over 15 years, Mark will provide a comprehensive list of questions to ask prospective wholesalers BEFORERead more

  14. Shinerunner Ep4 – The Four P’s

    In episode IV we dissect the marketing mix (Four Ps) and focus on Distribution (the upside down P). Mark will throttle through personal case historiesRead more

  15. Shinerunner Ep3 – Pursuing Austin

    With our target market clearly defined, we strategize on how to influence and persuade Austin, steering him to your brands with On and Off PremiseRead more

  16. Shinerunner Ep2 – Brand Story, Target Marketing

    In this episode of Shinerunner Craft Marketing, Mark Colburn goes gas down on how to craft your marketing story and how to define your targetRead more

  17. Shinerunner Ep1 – Why Marketing For Craft Beer?

    This intro episode introduces host Mark Colburn, with a background of nearly 30 years in the beverage alcohol industry. Mark begins by guiding us throughRead more

About this show

Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.

Hosted by

The Brewing Network

Frequently asked questions

How many episodes does Shinerunner Craft Marketing have?

Shinerunner Craft Marketing has 17 episodes on PodParley. The most recent episode was published on May 28, 2019.

What is Shinerunner Craft Marketing about?

Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.

How often does Shinerunner Craft Marketing release new episodes?

Shinerunner Craft Marketing publishes every two weeks, based on its 17 episodes since July 2018.

Who hosts Shinerunner Craft Marketing?

Shinerunner Craft Marketing is created and hosted by The Brewing Network.
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