PODCAST · business
Shirt Lab Answer Series
by Marshall Atkinson
Podcast by Marshall Atkinson
Episodes
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Ep 32 Ken Seidl - "Sales Closing Techniques: Using Questions"
Shirt Lab instructor alumnus Ken Seidl is back and this time we'll be discussing more sales closing techniques that you can use immediately to get more deals.
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Ep 31 Mark Coudray - "Using the StoryBrand Framework"
Decorated apparel industry legend Mark Coudray drops in on the Shirt Lab Answer Series to discuss how you can use the StoryBrand framework to build a better marketing strategy for your shop.
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Ep 30 - Brad White - "Action Plan for Starting a Sales Team"
Guest Brad White discusses some tips on what to consider for an action plan when adding a sales team to your business.
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EP 29 ROB GREEN - "Shirt Lab Takeaways & Sharing Differences"
Guest Rob Green with Shirt Folk shares his favorite takeaways from Shirt Lab Washington DC with Marshall Atkinson, plus a discussion on the generational differences on sharing or withholding learned information.
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Ep 28 Jonathan Tynes "Customizing Your Shop Ink Palette"
Guest Jonathan Tynes with Kickprint and Marshall Atkinson discuss the reasons why Kickprint has made a standardized ink palette for their shop and the benefits of standardizing that for color communication.
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SLAS EP27 RYAN WITHROW
Learn who is your ideal customer with guest Ryan Withrow from Awesome Communications.
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Ep 26 Ryan Moor - "Branding & Selling with Video"
Guest Ryan Moor with Ryonet answers sales and branding questions using video from Shirt Lab hosts Tom Rauen and Marshall Atkinson.
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Ep25 Bobby Harris "Getting 100% of the Money Upfront"
Guest Bobby Harris with K&B Promotions in Texas drops by to chat about how he's changed his sales policy to only get 100% of the money upfront and how that has made a dramatic difference to his shop.
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EP24 GARY FICKEN - "Athletic Apparel Sell on Value"
Guest and Shirt Lab Washington DC instructor Gary Ficken with Bimm Ridder Sportswear drops by to chat about selling value in the Athletic Apparel market.
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Ep 23 Adam McCauley on "How We're Selling Athletic Apparel"
Marshall Atkinson and Tom Rauen talk to Sandlot Sports owner Adam McCauley about the benefits of selling athletic apparel and gear.
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Ep 22 SHIRT LAB SNEAK PEEK PORTLAND
Marshall Atkinson and Tom Rauen discuss a sneak peek into the line up and topics for the Shirt Lab Portland, OR to be held on August 3, 2019.
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Ep 21 SHIRT LAB SNEAK PEEK BALTIMORE - DC
Marshall Atkinson and Tom Rauen discuss a sneak peek into the line up and topics for the Shirt Lab Baltimore/DC event that will be held either 5/11/19 or 5/18/19.
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SHIRT LAB SNEAK PEEK ST. LOUIS
Marshall Atkinson and Tom Rauen discuss a sneak peek into the line up and topics for the Shirt Lab St. Louis event that will be held on March 16, 2019.
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