Shoot Wisely the Creators Podcast with Amir Ebrahimi

Today I'm joined by Pascal, founder of Pascal's Printing in Los Angeles—a photographer, printer, snowboarder, and one of the people helping keep photographic culture alive in a very real and tangible way.We live in a time when millions of images are made every day, but most of them never leave our phones, hard drives, or social media feeds. They exist as digital files, viewed for a moment and then forgotten. Pascal has built his career around the idea that photographs deserve more than that. He believes images should live in the physical world—that they should be printed, held in your hands, hung on walls, shared with others, and experienced as objects that carry meaning and presence.But what makes Pascal's contribution to photography so special goes beyond the prints themselves.Over the years, he has created a space where photographers and creatives can come together to share their work, exhibit their images, exchange ideas, and inspire one another. Whether you're just beginning your photographic journey or you've been making pictures for decades, Pascal has cultivated a community where artists can connect through a shared love of the medium.In this conversation, we talk about why printing still matters, what is lost when photographs exist only as pixels on a screen, the importance of creating physical spaces for artists to gather, and how community can play an essential role in helping photographers grow and find their voice.Please enjoy my conversation with Pascal.More about Pascal WebsiteSocial

 From Toronto to Textiles: The Artistic Journey of Candace Kaye. Join us in this inspiring episode as Candace K shares her creative evolution from a dancer in Toronto to a celebrated textile and mural artist. Discover how her entrepreneurial mindset and passion for art transformed her into a leader in bespoke interior textiles, blending traditional handcrafting with modern design. Main TopicsCandace's early life and dance career, including her time with the Raptors Dance PackThe shift from dance to interior design and textile artThe role of hand-painting and traditional craftsmanship in her processHow social media and client collaborations fueled her business growthNavigating the challenges of bespoke projects and client expectationsThe importance of authenticity and unique storytelling through textile designFuture vision: making a lasting impact on art, design, and inspiring future artistsTimestamps 00:00 - Reconnecting after 3 years: Candace’s journey from dance to textiles 00:23 - Growing up dancing in Toronto: family influence and early passion 01:07 - Transition from dancers to textile and interior design 01:43 - Falling in love with interior design after dance dreams faded 02:29 - Inspiration from textile artist Alice Temperley and the hand-painted craft 03:20 - The evolution of her creative process from blogging to textile design 04:26 - Exploring textile art: sketches, sketches, and self-teaching 05:25 - Discovering textile design at FIT and embracing hand-painting 06:51 - The difference between architecture and interior design explained 07:55 - How her love for mood boards and visual storytelling shaped her work 08:47 - The ‘aha’ moment for textile design: creating her own fabric 09:41 - Growing up entrepreneurial and seeing business potential in art 10:06 - Building her brand and business in New York and beyond 11:09 - The importance of portfolio and client-first approach 12:15 - Inspiration from self-discovery and art books in her youth 12:46 - The connection between fashion and textiles through her work 13:07 - Her love for floral patterns as a core motif 14:42 - Staying authentic and distinct in her designs 15:28 - Hand drawing and painting exclusively, with digital for layout 16:09 - Overcoming beginner obstacles and honing her craft 17:04 - Commercial projects and large-scale murals as new frontiers 18:02 - The bespoke process: client collaboration from concept to install 19:23 - Navigating client revisions and project negotiations 20:43 - The power of visual storytelling in restaurant interiors and social media 22:28 - Her approach to design for hospitality and how client relationships evolve 24:34 - Walking away from challenging projects and maintaining integrity 26:17 - The importance of collaboration with interior designers and brands 28:10 - The role of Instagram and social media marketing in her success 30:26 - Developing mood boards and hand-painted artwork for bespoke projects 32:07 - Handling client requests that challenge her style 33:40 - The art of saying no and setting boundaries 35:20 - The most exciting parts: dreaming, sampling, and installing 36:42 - The misconception: textile art isn’t "real art" 37:51 - The timeless and rich history of textile design 38:49 - Leaving Toronto for bigger opportunities: finding her place in NYC and LA 40:06 - Balancing beauty and function in textile design 41:14 - Advice for aspiring artists: embrace patience and authenticity 42:55 - The organic influence of nature on her creative process 44:01 - Challenges of making a living and overcoming internal barriers 45:40 - The vulnerability and energy in art that connects with viewers 46:37 - The significance of live painting and large-scale murals 48:19 - The technicalities of mural painting: materials and process 50:49 - Her approach to on-site wall art and adaptation 51:38 - Envisioning her legacy: inspiring future generations and unique storytelling 55:21 - Final thoughts: sharing in-between moments and continuous journeyConnect with Candace KInstagramwebsiteLinkedIn Resources & LinksAlice Temperley

Documenting 2020: A Personal Reflection on Los Angeles and LifeThis solo episode explores Amir Ebrahimi’s deeply personal journey through 2020, a year marked by tragedy, chaos, and profound change. Through vivid storytelling, Amir shares his experiences documenting downtown LA’s transformation amidst societal upheaval and his own evolving life as a new father.Main Topics Covered: The emotional impact of Kobe Bryant's passing and its influence on Amir’s perspective The intersection of personal life milestones and urban chaos during COVID-19 Documenting the racial protests and chaos in downtown LA in 2020 The physical and emotional toll of street unrest and Amir’s resilience Reflections on city decay, potential, and future aspirations for downtown LA The significance of creating a photo book and documentary to preserve this historic moment Key Insights: Amir’s last normal day with his father coincided with Kobe Bryant's death, sparking a year of intense documentation The emotional significance of Kobe and Gigi Bryant’s tragic loss for Los Angeles The challenge of navigating fatherhood and cultural differences amidst societal trauma The personal connection Amir felt with downtown LA’s community and history The chaos of the 2020 protests captured through Amir’s lens, highlighting destruction and resilience The bittersweet realization that documenting chaos is also documenting the end and beginning of eras The role of social media in sharing real-time history and Amir’s intent to present a non-political, honest account The hope to create a visual and narrative legacy of downtown LA’s tumultuous year Timestamps: 00:00 - Intro: Setting the scene for a year of personal and urban upheaval 02:12 - Reflection on 2019 ending with uncertainty and upcoming fatherhood 03:52 - Love for downtown LA and its blend of New York and California 05:03 - Fear and uncertainty raising a daughter in a chaotic city 06:39 - Family struggles: estranged relationship with his father and their reconciliation 08:26 - Kobe Bryant’s influence on Amir’s perception of fatherhood and life 10:21 - The shocking news of Kobe's death and its emotional impact 11:53 - Amir’s experiences working with Kobe Bryant and the deeper respect for his legacy 13:27 - Downtown LA becoming a memorial after Kobe’s passing 14:35 - Collective mourning in LA akin to 9/11’s impact on New York 15:36 - The profound loss of Kobe and Gigi, and its effect on the city 16:53 - The evolution of Amir’s documentation from the 9/11 aftermath to 2020 protests 18:22 - The impact of COVID shutting down the NBA and Amir’s switch to documenting the city’s empty streets 19:49 - Life in quarantine, pregnancy, and the comfort of home amid chaos 22:54 - Birth of his daughter Sophia on May 25, 2020, coinciding with George Floyd’s death 25:46 - The societal unrest reflected in daily life and Amir’s cautious documentation 28:45 - Downtown LA riot chaos on May 31, 2020, and Amir’s experience capturing the unrest 33:10 - The physical impact of riot-related injuries and reflections on risking safety to document history 34:39 - Living through and documenting a "war zone" in downtown LA 36:22 - Recognizing the importance of documenting history and the chaos’s emotional toll 37:38 - The sadness of a dying city and destroyed dreams amid continued chaos 42:55 - Peaceful moments and celebrations, like election night and the Lakers’ championship 45:08 - Reflection on downtown LA’s decline and the potential for rebuilding 47:33 - Amir’s plans for a photo book and documentary to preserve the 2020 story 50:32 - The realization that 2020 was the start of a new Los Angeles and a new chapter in his personal life 51:28 - Closing thoughts: Documenting beginnings, endings, and the resilience of both a city and a familyResources & Links: Book: Canyon Peacock’s Photo Series  Amir Ebrahimi’s Portfolio & Projects Connect with Amir: Instagram Final thoughts: This episode is a visceral account of a tumultuous year, capturing not just a city’s decay and hope, but also a personal voyage through tragedy, parenthood, and resilience. Amir invites listeners to reflect on their own beginnings and endings amidst chaos, and to look forward to the visual recounting he plans to share.Please look out for the upcoming book and documentary later this year. Thank you for listening.

In this episode of Shoot Wisely, I sit down with Enrico Busto of Busto & Sun in Topanga, California workshop to talk about the journey from stability to craftsmanship, and what it really means to build a life around passion and purpose.Born in Italy and raised by a mother who worked as a seamstress, Enrico grew up surrounded by creativity and handmade work. Before becoming a hat maker, he spent years working in marketing, living a comfortable life while feeling the pull toward something more meaningful.Everything changed when his wife asked him a simple question:“If you could do one thing, what would it be?”His answer was simple:“Make hats.”From there, Enrico took the leap—leaving behind the corporate world to create something with his own two hands. We talk about the emotional support it takes to pursue a dream, the importance of community, and how moving to Topanga helped shape both his work and his life.This conversation explores the beauty of handmade craftsmanship, the courage required to leave comfort behind, and why Enrico believes every hat should be custom—because every person carries their own story.A conversation about risk, identity, creativity, and finding home.

Mara O’Hara isn’t easy to define. She’s a tattoo artist, actor, model, and creative who’s built a life around transformation and storytelling. With multiple feature films already under her belt and three more in production this year alone Mara moves between worlds effortlessly, from film sets to tattoo studios, from action scenes to deeply personal conversations.In this episode of Shoot Wisely, we catch up with Mara at Bike Shed Moto Co. and talk about the unexpected path that shaped who she is today. We get into love and tattooing, starring in action films, creative identity, and the experiences from her past that continue to influence her work both on and off camera.This conversation goes far beyond tattoos. It’s about reinvention, resilience, and finding your place in creative culture.• Helping launch the tattoo studio inside Bike Shed Moto Co.• The origins of Mara O’Hara’s tattoo career• Growing up in Tacoma, Washington• Moving to Los Angeles to pursue creative opportunities• Balancing tattooing, modeling, and acting• Starring in feature films and working on three productions in 2026• The discipline of taking acting classes every single week• What people misunderstand about acting and creative work• Motorcycle culture and creative identity• Love, relationships, and tattoo culture• Surviving wilderness therapy camps and boarding school as a teenager• How difficult early life experiences shaped her resilience• Reinvention, personal growth, and finding purpose through art• Building a career across multiple creative industries

The Creative Journey of Automotive Photographer Jonathan HarperDiscover how Jonathan Harper’s childhood fascination with cars grew into a thriving career in automotive photography, blending film and digital work to capture the essence of car culture. In this episode, he shares his insights on shooting techniques, building a personal brand, and the stories behind his upcoming Porsche-centric book.Key Topics:The origins of Jonathan’s passion for cars and photography, starting with toy vehicles and family rootsTransition from shooting on Blackberry to professional automotive photographyThe influence of light painting and his techniques for creating unique car imagesHow freelance work with Bonhams helped launch his careerInsights into shooting film vs. digital, including analog workflows and recent projectsBuilding authentic connections within the car community in LA and New YorkBehind-the-scenes of creating a car photography book focused on Porsche modelsPractical advice for beginners: photographing everyday cars and controlling the narrativeThe importance of storytelling and capturing candid moments in automotive contentFuture projects: aiming for iconic cars like the Carrera GT and 918Timestamps:00:00 - Introduction and Jonathan’s background in cars and photography02:20 - How light painting and creative techniques shape Jonathan’s style03:46 - The pivotal moment that made freelance automotive photography viable04:57 - From ad agency to car culture: Jonathan’s career evolution06:23 - Lessons learned in social media content creation for BMW USA08:46 - The journey into film photography and using the Hasselblad XPan10:17 - Developing a Porsche-focused photo book — challenges and progress12:52 - Navigating car culture in LA versus New York13:52 - The inclusive nature of the car community and meeting new enthusiasts15:49 - Using behind-the-scenes excerpts to connect with followers18:23 - Balancing driving, filming, and comfort in capturing dynamic car footage20:26 - The decision-making behind shooting in film versus digital21:50 - Creating authentic content with analog for brands and social media23:37 - Why Porsches resonate deeply with Jonathan and his book plans25:06 - The logistics and challenges of self-publishing a photo book26:53 - Approaches to shooting cars in motion, studio, and environment28:43 - Tips for studio shooting and styling cars effectively31:10 - Collaboration with partners and managing a dedicated car studio space33:55 - The sentimental ties to family tractors and their rare presence in photography34:06 - What the car culture reveals about community, freedom, and nostalgia36:24 - Comparing LA and New York car scenes and community dynamics38:02 - Practical advice for aspiring car photographers: mastering the basics41:50 - Dream cars for future projects: Carrera GT, 918, and classic Porsches43:37 - The upcoming Porsche book: content, medium format focus, and dreams44:19 - Final thoughts and the significance of a physical car photo book as a personal branding tool

Exploring the Art and Future of AI with REODive into a thought-provoking conversation with REO, an innovative artist blending traditional skills with cutting-edge AI technology. We explore his background, views on digital art, NFTs, and the ethical implications of AI in creativity. Whether you're an artist, tech enthusiast, or curious mind, this episode offers insights into the evolving landscape of art and technology.Key TopicsREO’s artistic journey from music production to AI artThe influence of traditional methods in AI-driven creativityHow NFTs are reshaping ownership and monetization for artistsThe concept of art as performative versus static piecesEthical challenges and scams in the AI and crypto spaceThe role of AI as a tool for deeper self-expression and storytellingFuture potential for AI in film, series, and immersive experiencesBalancing innovation with responsibility in AI developmentTimestamps00:00 - Introduction and REO’s artistic background03:13 - Transition from music to AI art tools such as After Effects and 3D software04:35 - The entry of AI into REO’s work through NFTs and digital art experimentation05:16 - The evolution of AI tools from novelty to powerful creative aids06:09 - The impact of the NFT craze on digital ownership and artist royalties10:08 - Reimagining ownership, royalties, and fan engagement through blockchain11:08 - The importance of ideas over tools in AI art12:38 - REO’s process for creating art, combining experimentation with intentionality13:21 - The significance of sampling, borrowing, and influence in art creation15:37 - How audience perception shapes the meaning of art17:43 - The power of art to evoke conversation and social awareness19:09 - REO’s current work's thematic focus on societal issues and symbolism23:35 - The democratization of art tools and the new role of ideas24:38 - Building relationships with AI as a creative partner27:13 - Significance of imagery, fire symbolism, and storytelling in REO’s work28:07 - Deep dive into "Love Again" and its themes of passion and relationships33:24 - The tool as a reflection of human intent, not inherently good or bad34:13 - Ethical responsibility and intentional use of AI in art37:24 - The evolving landscape of influence, originality, and inspiration39:39 - The illusion of originality and the importance of tools41:19 - REO’s "Dream Feed" project on dreams, subconscious, and storytelling48:50 - Challenges in safeguarding digital art and preventing scams51:07 - Future projects, potential film franchises, and storytelling ambitions57:27 - The excitement and fears surrounding AI’s trajectory60:36 - The importance of control, ethics, and avoiding dystopian outcomes62:47 - The emotional and sensory power of AI-created experiences66:54 - Nostalgia for limitations in art and the search for imperfections68:45 - Predictions for NFT 2.0: social integration, fan investment, and blockchain empowerment72:29 - The importance of shared experiences, community, and co-creation in future art forms76:23 - REO’s focus on storytelling, film stars, and legacy projects79:01 - The collaboration of traditional craftsmanship and AI speed82:07 - How AI enhances self-discovery and artistic authenticity83:15 - Closing thoughts and contact info for REO

Shoot Wisely Podcast — A conversation with Aidan de Cadenet & Lukas DongIn this special in-person episode of Shoot Wisely, I sit down with filmmaker Aidan de Cadenet and director Lukas Dong to talk about the making of their short film The Alfa.What makes this conversation unique is the setting. The episode was recorded at Aidan’s home, with the very car that inspired the film the legendary 1964 Alfa Romeo TZ  sitting quietly in the garage just a few steps away. The atmosphere of the recording mirrors the tone of the film itself: intimate, reflective, and deeply personal.Rather than a traditional interview, this episode unfolds as a relaxed conversation between two filmmakers and longtime friends. Together we explore how The Alfa came to life from the earliest spark of the idea to the collaborative process between Aidan and Lukas as producer and director.At the heart of the film is Aidan’s relationship with his father, legendary racing driver Alain de Cadenet, and the emotional significance of restoring one of his most beloved cars. But the conversation moves far beyond the mechanics of filmmaking or automotive history.We talk about the deeper themes behind the project: the creative friendship between Aidan and Lukas  the role of objects as vessels for memory  the challenge of telling personal stories through film  and whether the idea of closure is something that can truly be achieved — or even something we should pursue at all. The episode also looks forward, as Aidan and Lukas discuss the future of their collaboration and the possibility of continuing this project as an ongoing series exploring legacy, storytelling, and the emotional weight carried by meaningful objects.Recorded in the presence of the very car that inspired the film, this conversation offers a rare behind-the-scenes look at the creative and emotional journey behind The Alfa — and the friendship that made the film possible.

In this episode, Tony Concep shares his journey as an artist rooted in street culture, his career in marketing, and his dedication to reconnecting African art with the African diaspora. We explore the power of community, the influence of technology like AI in creative work, and the importance of cultural reclamation. Key Topics:Tony's unique artistic style inspired by New Orleans, hip hop, and African diaspora influencesBalancing a career in global marketing with maintaining a passion for fine artThe role of transparency in working a day job to fund artistic pursuitsHow AI tools like Runway are transforming design and creative processesThe community-building aspect of mural art and live public worksExploring the impact of cultural erasure and the importance of African art in marginalized communitiesThe significance of collecting, preserving, and reintroducing African masks and artifactsThe documentary "Unmasked" and its focus on cultural identity, art history, and systemic suppressionThe influence of family, especially children, in inspiring ongoing social advocacyStrategies for engaging youth with arts and culture to foster connection and identityThe future of the film, upcoming screenings, and how to support the project Resources & Links:Unmasked Film WebsiteTony Concep on InstagramBlackbirds Studios LASmithsonian African Art CollectionConnect with Tony Concep:InstagramBlackbirds Studios LAYou can support the "Unmasked" documentary and stay updated on screenings and events through their official site and social media channels. Stay engaged, and help amplify the message of cultural preservation, community empowerment, and artistic expression

The Power of Community and Culture in the Distinguished Gentleman's Ride.Join us for an insightful discussion with Don Leonhardt and Luke Barr as they share the emotional and logistical journey behind organizing the Los Angeles edition of the DGR. Discover how this event combines style, community, and a cause to combat men's health issues, mental health, and cancer.In this episode:The origins and evolution of the Distinguished Gentleman's Ride from Australia to global impactPersonal stories behind why the ride matters, including loss and hopeHow motorcycle culture fosters community, presence, and emotional connectionThe importance of dressing dapper and the visual storytelling of raising awarenessInsights into organizing a massive event, including permits, route planning, and volunteer coordinationStrategies to support mental health and encourage men to talk and seek helpThe role of brands like Triumph and bespoke tailors in elevating the ride's style and visibilityUpcoming events, pre-ride gatherings, and how to get involved, even if you're not a riderTimestamps:(01:13) - Welcome and introduction to the hosts(03:53) - Don’s first encounter with DGR in 2014 and its evolution(05:19) - Luke’s accidental introduction to DGR and his deepening connection(10:50) - The origin story of DGR and its mission to change biker stereotypes(13:43) - How Los Angeles started and the community's growth(15:43) - The cultural significance of motorcycle riding and community bonds(19:35) - Addressing men's mental health and breaking the stigma(23:59) - The importance of early detection and support for cancer(28:23) - The emotional support system within DGR and personal stories(31:20) - How community and community events inspire involvement(34:14) - Awareness, outreach, and expanding impact through events(40:43) - Logistics of organizing the annual ride, permits, and route planning(45:00) - Building the team, volunteers, and community leadership(47:24) - Dressing sharp and the significance of style on event days(53:43) - Triumph's long-standing partnership and brand impact(54:43) - Upcoming event details and how to participate or volunteer(58:13) - Wrapping up with reflections and encouragement to join the communityResources & Links:Get involved with the DGRDGR InstagramThe Movember FoundationTriumph Motorcycles

WEDDING PHOTOGRAPHY & BUILDING A LASTING BRANDNavigating Creativity and Business as a Modern Photographer with Samantha JacobDiscover how Samantha Jacob, a versatile photographer based in Miami, leverages different cities' energies, combines creative pursuits with business growth, and adapts her marketing strategies in this insightful episode. Whether you're starting out or scaling your photography career, her journey offers practical tips on branding, networking, and utilizing AI tools for efficiency.Main Topics Covered:Adapting photography style and marketing strategies across Miami, Vegas, San Diego, and beyondThe role of Google Ads, SEO, and social media in lead generationBuilding a unique personal brand through presentation and lifestyle integrationThe creative potential of lifestyle, event, product, and editorial photographyStrategies for entering wedding photography via portfolio development and venue collaborationsThe importance of location, lighting, and observing moments in wedding shootsChallenges in managing client expectations and workflow efficiencyInnovative ideas for wedding photo albums, editorial stories, and print productsThe impact of AI on photography workflows and post-productionBalancing social energy and professionalism during long wedding daysNavigating the evolving wedding industry and global destination weddings

Exploring the Art of Making Musicand Community Building with Justus West. In this episode, guitarist and producer Justus shares insights into his musical journey, the challenges of mastering guitar, and the importance of community among creatives. Discover how his diverse experiences—from playing with top artists to building spaces for artists in LA shape his perspective on music and collaboration.Key Topics:Justus early start in music and gigging at age 10 in Kansas CityThe complexity and craftsmanship of guitar playing, and why it can't be easily mimicked or shortcutThe significance of credit, recognition, and systemic issues in the music industryThe impact of winning the Guitar Center competition and what it did for his career trajectoryHow living in Nashville and LA influenced his growth as a creatorHis experience working with artists like Mac Miller, John Legend, and the story behind the NPR Tiny Desk performanceBuilding a creative community in LA focused on genuine friendship and cross-disciplinary pursuitsPerspectives on the current state of the music industry, streaming, and artist monetizationTips for young guitarists and creative entrepreneurs navigating their careersThe importance of in-person connection and spontaneous creativity in vibrant city scenes like New York and LAPersonal reflections on legendary artists like Prince and Stevie WonderConnect with Justice:InstagramTwitter

Exploring Photography, Cars, and Cultures with Bart Kuykens.Delve into the world of visual storytelling, automotive passion, and cultural insights with renowned photographer Bart Kuykens. This episode uncovers his approach to photography, car culture, and the significance of authenticity in art.Main Topics:Bart's journey from modeling and casting to professional photographyThe art of shooting film versus digital and the philosophy behind itCultural nuances of Europe versus the US and perspectives on minimalismInsights into the Porsche and Ferrari worlds, and the psychology of collectingThe influence of AI in art creation and the future of photographyThe importance of connection, authenticity, and shooting wiselyIn this episode:Bart shares how his early experiences with his father sparked his love for photography (0:00)The decision to shoot film on purpose: embracing imperfections and mood (8:46)The evolution of his career from modeling to running a casting agency, then to car photography (8:53)The culture of minimalism in Europe versus consumerism in the States (3:09)The creative process behind his books and unconventional projects (43:16)How shooting in black and white and in different cities captures mood and authenticity (48:03)The value of connection over ego when working with celebrities and clients (59:17)Future aspirations with Tokyo, AI-generated art, and exploring new genres (71:56)“Shoot less, think more” – Bart's advice on capturing moments wisely (73:46)Timestamps: 00:00 - Bart Kuykens introduction and background 08:46 - The philosophy of shooting film and embracing character 16:10 - The impact of early family photography stories 24:48 - The thrill of collectors’ cars versus happiness with one vehicle 43:16 - Self-publishing photography books: process and challenges 48:03 - Shooting Miami in black and white and cultural choices 52:03 - Transition from Porsche to Ferrari photography 55:37 - The importance of genuine human connection in shoots 66:15 - Collaborating with AI artist David Galstein 73:46 - Shoot Wisely: Focus, minimalism, and passion in photographyResources & Links:Bart Kuykens WebsiteAnton Corbijn PhotographySaul Leiter's Early ColorJay Leno's Car CollectionConnect with Bart:InstagramNote: This episode is a rich blend of personal stories, technical insights, and philosophies that invite you to shoot wisely, embrace imperfections, and stay curious.

How to Embrace Your Creative Journey: Insights from Tony MeniasDiscover how Tony Menias transformed his life from medicine to photography, faced challenges, and found inspiration. Perfect for aspiring creatives seeking guidance.In the world of creativity, every journey is unique. When I caught up with Tony Minyus, a photographer who made a bold leap from the medical field to follow his passion, he shared insights that resonate deeply with anyone navigating their creative path. In this post, we’ll explore how Tony embraced his journey, the challenges he faced, and the valuable lessons he learned along the way.About Tony MeniasTony Minyus is an acclaimed photographer known for his stunning visuals and storytelling prowess. With accolades from prestigious platforms like National Geographic and Time Magazine, he has carved a niche for himself in the photography world. His journey from medicine to photography is not just about changing careers; it's about finding purpose and passion.The Shift from Medicine to PhotographyTony’s transition from a medical professional to a photographer happened in January 2019, marking the beginning of a new chapter. He traveled to twelve countries, capturing breathtaking moments and honing his craft. Reflecting on this period, Tony expresses pride in his accomplishments, especially considering the challenges that followed, including the impact of the COVID-19 pandemic on his creative process.Why This MattersThis shift is a powerful reminder that it’s never too late to follow your passion. Tony’s story encourages aspiring creatives to embrace their desires and take the leap, even when faced with uncertainties.The Evolution of the Creative ProcessAs Tony continued to develop as a photographer, he noted that while his creative process remained fundamentally the same, his standards had evolved. He became more critical of his work, striving for perfection. This desire for excellence can often lead to self-doubt but also drives growth and improvement.Key InsightThe evolution of creativity is a balance between maintaining high standards and allowing oneself the grace to create without pressure. Tony’s experience highlights the importance of nurturing one’s creative spirit without the burden of perfectionism.The Power of ConnectionTony’s journey also emphasizes the significance of connections in the creative industry. His TED Talk opportunity arose unexpectedly when a director approached him after an art show. This moment illustrates how networking and sharing your passion can open doors to remarkable opportunities.How to Leverage ConnectionsParticipate in Events: Attend art shows and exhibitions to connect with like-minded individuals.Share Your Story: Don’t hesitate to share your journey; you never know who might be listening.Collaborate: Work with other creatives to expand your reach and build a supportive network.Overcoming ChallengesIn October 2023, Tony faced a significant life challenge while diving in the Galapagos Islands, resulting in a broken leg and a temporary halt to his creative endeavors. This experience forced him to confront his passion for photography and travel, leading to deep self-reflection and a reevaluation of his goals.Lessons LearnedEmbrace Setbacks: Every challenge can be an opportunity for growth. Tony learned to slow down and appreciate the moments, even when they were difficult.Reassess Goals: Use challenging times to reflect on your aspirations and make necessary adjustments.Key TakeawaysTony Menias journey from medicine to photography is filled with inspiration and valuable lessons. Here are some key takeaways:- Never be afraid to follow your passion, no matter how unconventional it may seem.- Embrace the evolution of your creative process and allow yourself to create imperfectly.- Build authentic connections within

Episode 14 — Samantha Jacobs Wedding and Lifestyle Photographer. In Episode 14 of the Shoot Wisely podcast, I sit down with wedding and lifestyle photographer Samantha Jacobs to talk about taking a leap of faith — leaving her small hometown in Kansas and moving to Las Vegas to pursue her dream of becoming a full-time photographer.Samantha shares what it felt like to step away from familiarity and comfort in order to chase something bigger. We discuss the uncertainty of starting over in a new city, building a client base from scratch, and the emotional resilience required to bet on yourself creatively.From navigating the competitive wedding industry in Las Vegas to refining her voice as a lifestyle photographer, Samantha breaks down how courage, consistency, and community helped her turn risk into opportunity.This episode is about reinvention, independence, and trusting your instincts when the safe path no longer feels aligned.In This EpisodeLeaving a small town in Kansas for Las VegasTaking a leap of faith to pursue photography full-timeBuilding a wedding photography business from the ground upNavigating competition in a destination wedding marketFinding your voice in lifestyle photographyThe mindset required to start over in a new cityAbout the GuestSamantha Jacobs is a wedding and lifestyle photographer based in Las Vegas. Her work blends emotional storytelling with modern elegance, capturing intimate moments while building a career rooted in courage and commitment.If you'd like, I can also:Make this more emotionally drivenAdd stronger Las Vegas SEO elementsCreate episode title variations (e.g., “From Kansas to the Strip”)Write social captions to promote the episode

Episode 13 — Mathew Stucko, Emmy-winning producer.In Episode 13 of the Shoot Wisely podcast, I sit down with Emmy-winning producer Mathew Stucko to break down the mindset of determination and what it really takes to run a podcast at a high level.Mathew shares lessons from his career in television production and how those experiences shaped the way he approaches storytelling, structure, and consistency in his own show. We discuss the discipline required to build momentum, the behind-the-scenes realities most audiences never see, and why long-term commitment matters more than short bursts of inspiration.This episode is about resilience, process, and building something that lasts — whether in broadcast television or independent podcasting.In This EpisodeThe mindset behind sustained successWinning an Emmy and what it really representsTranslating television production skills into podcastingThe discipline of consistencyBehind-the-scenes realities of running a showWhy determination beats motivationAbout the GuestMathew Stucko is an Emmy-winning producer and podcast host known for his commitment to high-quality storytelling and consistent execution. His career spans television and digital media, where he has built projects rooted in preparation, perseverance, and craft.

Episode 12 — Reilly BalcomIn Episode 12 of the Shoot Wisely podcast, I sit down with up-and-coming creator Reilly Balcom to talk about building momentum in the early stages of a creative career.We discuss what it means to develop your voice in a crowded digital landscape, the pressure of comparison, and the discipline required to stay consistent when the results aren’t immediate. Reilly shares insights into how he approaches content creation, how he balances experimentation with intention, and the mindset needed to grow without losing authenticity.This episode is about the grind before the spotlight — navigating uncertainty, building skills in public, and trusting the long game.In This EpisodeFinding your voice as a young creatorBuilding consistency in the early stagesNavigating comparison and online pressureExperimentation vs. intentional brandingStaying authentic while growing an audienceLessons learned from starting from scratchAbout the GuestReilly Balcom is an emerging creator building his platform through consistency, experimentation, and a commitment to refining his craft. As part of a new generation of digital storytellers, he represents the evolving landscape of modern media.

Episode 11 — Shoot Wisely Host Amir EbrahimiIn Episode 11 of the Shoot Wisely podcast, I step out from behind the questions and into the guest seat to reflect on the journey of building and running the podcast.This episode is a candid look at the rewards and challenges of creating something consistently — from booking guests and preparing conversations to navigating technical hiccups and the pressure to keep evolving. I share what I’ve learned about listening, storytelling, and the responsibility that comes with giving people space to share their experiences.We talk about the unseen work behind each episode, the moments of doubt, and the unexpected rewards that come from meaningful conversations. This is a behind-the-scenes look at what it really takes to build a podcast — and why it’s worth it.In This EpisodeWhy I started the Shoot Wisely podcastThe biggest challenges of running a podcastBooking guests and building trustThe technical and creative learning curveThe rewards of meaningful conversationLessons learned from the first seasonWhere the podcast is headed nextAbout the HostThe Shoot Wisely host is a photographer and storyteller dedicated to documenting culture, craft, and the people behind the work. Through honest conversation and thoughtful storytelling, the podcast explores the mindset, discipline, and humanity behind creative lives.

Episode 10 — Thanasis Petrakis, UFC/NBA Videographer In Episode 10 of the Shoot Wisely podcast, I sit down with videographer Thanasis Petrakis to talk about capturing some of the most iconic moments in modern sports history.Thanasis shares what it was like being behind the lens during the explosive clash between Khabib Nurmagomedov and Conor McGregor inside the Ultimate Fighting Championship — one of the most intense nights the sport has ever seen. We discuss the pressure of filming in high-stakes environments where chaos can erupt at any second, and the responsibility of documenting history as it unfolds in real time.We also dive into classic NBA moments he’s captured, including Kevin Durant’s legendary run at Rucker Park in New York City — a cultural proving ground for basketball greatness. From courtside access to off-court storytelling, Thanasis breaks down how he anticipates moments before they happen and positions himself to preserve them forever.This episode is about timing, instinct, and the art of staying ready when history decides to show up.In This EpisodeFilming the Khabib vs. McGregor showdownWorking inside the UFC at peak intensityCapturing Kevin Durant’s Rucker Park runNBA moments on and off the courtAnticipation and positioning as a videographerThe pressure of documenting live, unscripted historyBalancing artistry with speed in sports mediaAbout the GuestThanasis Petrakis is a sports videographer known for capturing defining moments in both MMA and professional basketball. His work blends cinematic storytelling with documentary precision, preserving high-stakes competition and cultural milestones as they happen.

Episode 09 — Andrew D. BernsteinIn Episode 09 of the Shoot Wisely podcast, I sit down with legendary NBA photographer Andrew D. Bernstein to talk about a career spent documenting basketball history from courtside.We discuss his close friendship and working relationship with Kobe Bryant and the process of creating the book The Mamba Mentality — a project built on years of trust, access, and shared vision. Andy reflects on capturing Kobe’s mindset, discipline, and evolution both on and off the court.We also dive into photographing Michael Jordan throughout his career, and what it was like watching those moments resurface in The Last Dance. From witnessing historic championships to defining cultural moments, Andy shares what it means to document greatness in real time.The conversation also explores his technical innovation — including introducing strobes and flash photography into live NBA action — a move that reshaped the visual language of professional basketball photography.This episode is about proximity to greatness, technical mastery, and earning trust at the highest level of sport.In This EpisodeBuilding a trusted relationship with Kobe BryantThe making of The Mamba MentalityPhotographing Michael Jordan’s careerWatching history replayed in The Last DanceIntroducing flash/strobe photography to live NBA gamesCapturing iconic moments from courtsideThe responsibility of documenting legendsAbout the GuestAndrew D. Bernstein is a pioneering NBA photographer whose career spans decades of basketball history. Known for his innovation in lighting and unparalleled access to the game’s biggest stars, his images have helped define how the world sees professional basketball.

Episode 08 — Tony Mendias Street/Travel PhotographerIn Episode 08 of the Shoot Wisely podcast, I sit down with photographer Tony Mendias to talk about his decision to leave the medical field and pursue a career in photography — a leap that eventually took him traveling the world in pursuit of his passion.Tony shares what it was like walking away from a stable, respected profession to follow a creative calling. We discuss the financial uncertainty, the pressure of family expectations, and the internal doubts that come with stepping off a conventional path. As he committed fully to photography, travel became both a proving ground and a classroom — shaping his eye, perspective, and confidence.This episode is an honest look at reinvention — the risk of starting over, the courage required to trust your instincts, and the reality that creative careers are often built on sacrifice before they are built on success.In This EpisodeLeaving a career in medicine to pursue photographyTraveling the world in pursuit of creative growthNavigating financial instabilityManaging family and cultural expectationsThe psychological shift from security to uncertaintyBetting on yourself creativelyAbout the GuestTony Mendias is a photographer who transitioned from the medical profession to build a career rooted in creativity and visual storytelling. Through global travel and personal risk-taking, he reshaped his life around purpose, craft, and exploration.

Episode 07 — Khary Mason, retired Homicide Detective turned Photographer. In Episode 07 of the Shoot Wisely podcast, I sit down with retired homicide detective Khary Mason to discuss how photography and writing became tools for processing more than 20 years on the force.After decades of investigating violent crime, Khary found himself carrying the weight of the stories, scenes, and human consequences he witnessed. In this conversation, he shares how picking up a camera — and putting words to paper — helped him unpack trauma, reflect on service, and reconnect with his own humanity.We explore the emotional toll of working in homicide, the transition from law enforcement to civilian life, and how creative expression can serve as both therapy and testimony. This episode is an honest discussion about accountability, healing, and the role of art in confronting difficult truths.In This EpisodeLife after 20+ years as a homicide detectiveThe emotional weight of investigating violent crimeTurning to photography as a form of processing and healingWriting as reflection and releaseTransitioning from law enforcement to civilian identityThe power of creative practice in unpacking traumaAbout the GuestKhary Mason is a retired homicide detective who now uses photography and writing as tools for reflection and healing. His work explores memory, accountability, and the human cost of violence, offering a rare perspective shaped by decades on the front lines of criminal investigation.

Episode 06 — Jake Ricker (Documenting the Golden Gate Bridge on film)In Episode 06 of the Shoot Wisely podcast, I sit down with photographer Jake Ricker to discuss his multi-year project documenting the Golden Gate Bridge entirely on film — and the book that emerged from it.Jake shares what drew him to photograph one of the most recognizable landmarks in the world, and why he chose to approach it with patience, repetition, and analog discipline. We talk about the challenges of committing to a long-term project, the realities of shooting film in changing light and weather conditions, and how the bridge became a study of mood, atmosphere, and time.The conversation also explores the process of turning years of work into a cohesive book — editing, sequencing, and honoring the emotional throughline of the project.This episode is about dedication, restraint, and the power of returning to the same subject again and again until it reveals something deeper.In This EpisodeThe origin of the Golden Gate Bridge projectWhy he chose to shoot the entire series on filmWorking through changing light, fog, and weatherThe discipline of long-term photographic projectsEditing and sequencing for a bookLessons learned from photographing a single subject over yearsAbout the GuestJake Ricker is a photographer known for his thoughtful, film-based practice and long-form projects. His work reflects patience, technical precision, and a deep commitment to craft, culminating in a book centered on the Golden Gate Bridge.

Episode 05 — John S. Couch (The Art of Creative Rebellion)In Episode 05 of the Shoot Wisely podcast, I sit down with writer and former Apple creative executive John S. Couch to discuss his book The Art of Creative Rebellion.We explore the ideas behind creative rebellion — what it means to challenge convention, rethink systems, and build cultures that empower imagination rather than suppress it. John shares insights from his years at Apple, the lessons he’s learned about leadership and innovation, and why rebellion isn’t about disruption for its own sake — it’s about purposeful change.The conversation dives into education, corporate culture, and the responsibility creatives have to push beyond comfort and conformity. This episode is a thoughtful examination of creativity as both an act of courage and a catalyst for transformation.In This EpisodeThe core message of The Art of Creative RebellionWhat “creative rebellion” really meansLessons from leadership and innovationThe intersection of education and creativityChallenging outdated systemsWhy courage is essential for creative growthAbout the GuestJohn S. Couch is an author, speaker, and former Apple executive known for championing creativity in education and business. Through his writing and leadership work, he advocates for environments where innovation, curiosity, and bold thinking can thrive.

Episode 04 — Suitcase Joe (Anonymous Skid Row Photographer)In Episode 04 of the Shoot Wisely podcast, I sit down with Suitcase Joe — an unidentified photographer documenting life in Los Angeles’ Skid Row.Choosing to remain anonymous to protect both his identity and the people he photographs, Suitcase Joe shares how and why he began documenting Skid Row. Recorded shortly after the 2020 lockdown, this conversation explores the realities of the neighborhood during a uniquely tense and uncertain moment in history.We discuss the historical context of Skid Row, the systemic issues that shaped it, and the human stories often overlooked in mainstream coverage. He breaks down his approach — how he builds trust, how he navigates ethical boundaries, and why anonymity is central to his process.This episode is a raw and thoughtful look at documentation, responsibility, and bearing witness.In This EpisodeWhy he chooses to remain anonymousHow he began documenting Skid RowThe historical and systemic roots of Skid RowConditions during and after the 2020 lockdownBuilding trust within a vulnerable communityEthical considerations when photographing marginalized peopleThe responsibility of the documentarianAbout the GuestSuitcase Joe is an anonymous photographer focused on documenting daily life in Skid Row. His work centers on dignity, truth, and accountability, prioritizing the safety and humanity of his subjects above personal recognition.

Episode 03 — Jamel ShabazzIn Episode 03 of the Shoot Wisely podcast, I sit down with legendary NYC street photographer Jamel Shabazz for a powerful and honest conversation about photography, community, and purpose.We talk about his photographic process, how he approached young people in the neighborhoods he documented, and why respect and relationship-building were central to his work. Jamel shares how he used photography as a bridge — not just to document culture, but to uplift and mentor the youth around him.He also opens up about his time serving as a correctional officer, how that experience deepened his empathy, and how returning from war to find his Brooklyn neighborhood drastically changed pushed him to pick up a camera with renewed urgency. Inspired by questions similar to Marvin Gaye’s anthem What's Going On, Jamel wanted to understand what was happening to his community — and photography became his way of searching for answers.In this episode, we also discuss why he didn’t fully connect with the documentary made about his life, and how he prefers his story — and his images — to speak directly to the people.This is a conversation about legacy, accountability, and the responsibility of documenting your own community.In This EpisodeJamel’s street photography processApproaching and building trust with young peoplePhotography as mentorship and community workHis time as a correctional officer and how it shaped his perspectiveReturning home from war to a changed neighborhoodThe deeper question: “What’s going on?”Why he didn’t resonate with the documentary about his lifeAbout the GuestJamel Shabazz is an iconic New York City street photographer known for documenting urban life and culture from the 1980s onward. His work captures style, resilience, and the spirit of community, preserving important chapters of NYC history while mentoring the next generation of image-makers.

Episode 02 — Mark de Clive-Lowe (Heritage 2)In Episode 02 of the Shoot Wisely podcast, I sit down with Mark de Clive-Lowe to discuss the release of his album Heritage II.We talk about the vision behind Heritage II, the intention driving the project, and the creative journey from concept to completion. Mark shares how the album reflects lineage, identity, and the merging of tradition with forward-thinking production — blending jazz improvisation with modern sonic textures.We also explore the discipline required to finish meaningful work, the emotional weight of honoring heritage through music, and what it takes to release something deeply personal into the world.This episode is a thoughtful conversation on craft, culture, and staying rooted while evolving creatively.In This EpisodeThe story behind Heritage IIHonoring lineage and musical heritageJazz tradition meeting modern productionThe process of recording and shaping the albumCreative discipline and artistic growthReleasing deeply personal workAbout the GuestMark de Clive-Lowe is a globally respected producer, composer, and pianist known for bridging jazz, soul, and electronic music. With a career spanning continents, his work reflects a deep commitment to heritage, innovation, and cultural dialogue.

Episode 01 — Bellamy Hunt (Japan Camera Hunter)In the debut episode of the Shoot Wisely podcast, I sit down with Bellamy Hunt — better known as Japan Camera Hunter — inside his Tokyo office in 2019 for a rare and personal conversation.We talk about his move from England to Tokyo, what it really takes to adapt to life in Japan as a foreigner, and how he built one of the most respected names in the world of film cameras. Bellamy shares how he sources rare and legendary cameras, what makes Tokyo such a unique place for collectors, and why he chooses to keep much of his own photographic work private.This is an uncommon, behind-the-scenes look at the man behind Japan Camera Hunter — thoughtful, intentional, and deeply committed to craft.In This EpisodeMoving from England to TokyoAdjusting to life in Japan as an outsiderBuilding the Japan Camera Hunter brandHow he finds rare and collectible camerasTokyo’s camera cultureWhy he doesn’t publicly display much of his own photographyThe philosophy behind collecting and shooting filmAbout the GuestBellamy Hunt is the founder of Japan Camera Hunter, a globally respected source for rare and collectible film cameras. Based in Tokyo, he has built a reputation for sourcing exceptional gear for photographers around the world while remaining deeply connected to analog photography culture.