Shopify with Milk Bottle Show

Every Shopify merchant knows the email: 'I ordered the wrong size - can you change it?' Hamish McKay got thousands of them a month running customer experience for a large merch operation, so he built the fix. Order Editing is a post-purchase self-service platform that lets shoppers swap products, correct addresses and cancel items before fulfilment, without opening a ticket - and sells them something else while they're there. It now runs on 1,600+ stores including Gymshark, TOMS and Mejuri. We get into the operational reality of the edit window, the money hiding in failed deliveries, and what happens to support when AI agents start placing the orders.Sponsored by:ShoooprPromo: 30-day free trial of Order EditingShow Links:Milk Bottle on XMilk Bottle LabsMilk Bottle Podcast on AppleMilk Bottle Podcast on SpotifyOrder EditingOrder Editing DemoOrder Editing App

In a supplement market bursting at the seams, science beats hype every time. On this episode, we're joined by Dr. Daniel Jones, formulation expert and co-founder of At One - a brand he recently brought to Shopify. With almost 15 years spent perfecting the craft of supplement formulation, Daniel shares what it really takes to build a supplement brand that stands out: rigorous science, a genuine understanding of what consumers need and a refusal to cut corners. Whether you're in the wellness space or just curious how great products get made, this one's packed with insight. Show Links: Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify At One At One on Instagram At One on Facebook

Keith sits down with Dan Kavanagh from Ignition Search to unpack how AI is reshaping SEO. They cover the challenges facing ecommerce stores today and how merchants can adapt. A must-listen for Shopify sellers wanting to stay discoverable and give customers the kind of experience that ranks. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:   Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify Ignition Search Ignition Search on Instagram Ignition Search on LinkedIn

In this episode, Vicki O’Callaghan, owner of Babyboo.ie, joins us to unpack her brand’s transition from WordPress to Shopify. Like many scaling Irish e-commerce businesses, Vicki reached a point where her old platform was holding her back.  We discuss her replatforming journey with Milk Bottle Labs - covering everything from data auditing and theme customisation to setting up payments and executing a clear plan to protect SEO, sales and the customer experience during the switch. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:   Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify Babyboo.ie Babyboo on TikTok Babyboo on Instagram