Shopify with Milk Bottle Show
by Keith Matthews
Hosted by Keith Matthews, Founder of Ireland's most popular Shopify agency, Milk Bottle Labs. Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.
Episodes
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Episode #113: Shopify vs GA4: Why Your Revenue Numbers Don't Match
Shopify says one number. GA4 says another. Which one do you trust? Kevin McLaughlin, founder of SlideRule Analytics and the builder behind one of Shopify's most installed GA4 apps, explains where the gap comes from, how AI shopping assistants and EU consent rules are breaking attribution, and the...
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Episode #112: Turning Shopify Support Tickets Into Revenue
Every Shopify merchant knows the email: 'I ordered the wrong size - can you change it?' Hamish McKay got thousands of them a month running customer experience for a large merch operation, so he built the fix. Order Editing is a post-purchase self-service platform that lets shoppers swap products,...
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Episode #111: Formulating the perfect brand on Shopify
In a supplement market bursting at the seams, science beats hype every time. On this episode, we're joined by Dr. Daniel Jones, formulation expert and co-founder of At One - a brand he recently brought to Shopify. With almost 15 years spent perfecting the craft of supplement formulation, Daniel...
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Episode #110: Is AI really driving a search change across Shopify stores?
Keith sits down with Dan Kavanagh from Ignition Search to unpack how AI is reshaping SEO. They cover the challenges facing ecommerce stores today and how merchants can adapt. A must-listen for Shopify sellers wanting to stay discoverable and give customers the kind of experience that ranks....
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Episode #109: From WordPress to Shopify Podcast: Inside Babyboo.ie's Replatforming Journey
In this episode, Vicki O’Callaghan, owner of Babyboo.ie, joins us to unpack her brand’s transition from WordPress to Shopify. Like many scaling Irish e-commerce businesses, Vicki reached a point where her old platform was holding her back. We discuss her replatforming journey with Milk Bottle…
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Episode #108: Revolutionising E-commerce Marketing with AI by ASK BOSCO
John Readman, CEO and Founder of Ask Bosco, joins Keith to share his vision for transforming e-commerce marketing through AI-powered intelligence. With his extensive background in digital marketing, John understands firsthand the frustrations businesses face when trying to make sense of their...
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Episode #107: Navigating the European Accessibility Act with Vially.io
In this episode, Keith Matthews and Andrew Power from Vially discuss the European Accessibility Act. They cover its implications for digital businesses, comparing it to GDPR, and highlighting accessibility's importance for individuals with disabilities. The chat also details affected digital...
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Episode #106: Why Size Matters on the Shopify Platform
Accurate sizing can be a game-changer for online fashion and apparel brands. Lauralynn Drury of Kiwi Sizing shares the power and return from a simple Shopify app. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk…
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Episode #105: Adding some fizz to B2B eCommerce with SparkLayer
SparkLayer is a B2B eCommerce platform that integrates with existing online stores, providing a self-service portal for wholesale customers. Alex Weston shares the product's features and how it's changing the B2B space. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on...
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#Episode 104: Throwback Chat - MicksGarage.com - An Irish Pioneer in eCommerce
In August 2023, we were honoured to welcome Ciaran Crean, co-founder of MicksGarage.com, as our guest. MicksGarage.com is an Irish-based eCommerce business that has made a significant impact in the eCommerce sector worldwide and its founders are regarded as eCommerce pioneers. Ciaran hails from…
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Episode #103: Super Shopify AI-powered personalisation by REBUY
Rebuy is an AI-powered personalisation platform for Shopify, designed to enhance e-commerce experiences. It's fast becoming the go-to personalisation app for thousands of store owners. Today we chat with Rich Matukaitis on how he ended up in REBUY and how the app is boosting sales for Shopify…
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Episode #102: Building repeat revenue on your Shopify store with Relo
Today, we're thrilled to have Harry Willis, the visionary behind the revolutionary Relo app, joining us for an enlightening conversation. In this episode, we'll explore the journey of Relo, a game-changing application that has transformed how businesses connect with their customers in the digital...
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Episode #101: A Clean Shopify Canvas with Marcus Seoige
Marcus Seoighe, hailing from Galway, serves as the CEO of Clean Canvas, one of the most prominent Shopify theme developers on the planet. With more than a decade of experience, Clean Canvas specialises in crafting high-quality Shopify themes and remains one of the top-selling theme creators in…
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Episode #100: Unlocking TikTok's Marketing Magic: Insights from Mycel Digital
For our 100th episode, we chat with DP Fitzgerald and Matthew Gavin from Mycel, a Dublin-based performance marketing agency with a focus on TikTok. They share their insights on the evolution of TikTok, its impact on digital marketing, and how businesses can harness the power of this platform to...
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Episode #99: Throwback Chat: The Unofficial Shopify Podcast Guy
In August 2019, we had the pleasure of hosting Kurt Elster, the renowned Shopify expert based in Chicago and the host of the highly acclaimed Shopify podcast, 'The Unofficial Shopify Podcast', on Episode 13 of our show. Kurt's expertise in the world of Shopify is second to none, and he's had the...
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Episode #98: Gavin Ballard & the Australian eCommerce Submarine
Gavin Ballard is a long-time friend of the team at Milk Bottle. He's the mastermind behind Disco Labs, a pioneering firm dedicated to crafting software that empowers Shopify stores. Not only has Gavin penned 'The Definitive Guide to Shopify Themes,' but he's also one of the most respected Shopify...
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Episode #97: Dataships: Turn GDPR Compliance into an eComm marketing tool
In today's episode, we're talking to Michael Storan and Ian Madigan from Dataships. Dataships helps eCommerce businesses optimise their email marketing consent collection for growth and compliance. Michael and Ian have a combined experience of over 20 years in the data analytics industry. Keith...
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Episode #96: Throwback Chat - The Importance of eCommerce Design with Nick Disabato of Draft.nu
In September 2022 we chatted to a renowned author and designer from Chicago, Illinois. Through Draft.nu, Nick Disabato applies the best design practice to Shopify stores worldwide. Nick chats about design principles and how he helps stores make more money by teaching them how to make informed,...
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Episode #95: MicksGarage.com - An Irish Pioneer in eCommerce
MicksGarage.com is an Irish-based eCommerce business that has made a significant impact in the eCommerce sector worldwide and its founders are regarded as eCommerce pioneers. Co-founder Ciaran Crean who joins us today, hails from the west of Ireland and has charted an inspiring journey in the…
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Episode #94: E-commerce Success: In Conversation with Growth Guru Luke Carthy
Luke Carthy is renowned for his expertise in driving double, even triple-digit growth for e-commerce brands. His keen understanding of the digital landscape and his innovative approach to conversion rate optimisation (CRO) have made him a sought-after name in the industry. Today, we have the...
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Episode #93: Mastering SMS with Leigh Marcum Phelps of Attentive
Join us as we sit down with Leigh Marcum Phelps, a prominent figure in the world of SMS marketing and customer engagement. Leigh is a senior manager at Attentive, a leading SMS provider that revolutionises the way eCommerce brands connect with their customers. Sponsored by: Zapiet The Point of…
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Episode #92: The AI Advantage: Boosting eCommerce sales with Kausambi of Mason
Kausambi Manjita is an award-winning founder and serial product builder based in Bangalore. As the current CPO of Mason, Kausambi discusses the use of AI to generate sales in your eCommerce store. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle Labs Milk Bottle on…
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Episode #91: Callum McKeefery of Reviews.io: A man on a mission
We are thrilled to have Callum McKeefery as our guest. Callum is the CEO and founder of Reviews.io, a widely used eCommerce reviews app that can be integrated into all platforms. But he's not just a successful SAS entrepreneur - Callum is also a proud father, a local employer in Leicester, UK…
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Episode #90: 3 Inspiring Women of Shopify:
Let's listen to the career journeys of three women who have made an impact in the Shopify ecosystem. Anne Thomas, co-founder of the Design Packs app, helps merchants extend their theme's functionality by adding new sections and page templates. Lisa Popovici, a former med student, founded…
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Episode #89: Smart Shopify subscriptions with Gaby Tegen of Smartrr
We're thrilled to have Gaby Yitzhaek Tegen, the Co-Founder and CEO of Smartrr, on the show. We dive into Smartrr's subscription offering and Gaby shares her history, how Smartrr got started and why Smartrr is a revenue game-changer for Shopify merchants. Businesses given a special mention by Gaby...
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Episode #88: How 3 Irish female Shopify entrepreneurs got started
Let's listen back to how these 3 successful entrepreneurs got started. Louise Stokes, a talented jewellery designer and businesswoman, shares her journey from New York intern to top of the jewellery scene in Ireland. The owner of Meaghers Pharmacy Group, Oonagh O'Hagan, who established the brand…
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Episode #87: Throwback Chat: Fresh's Journey to Online Success with Shopify, featuring Shane Byrne
In early 2021, I conducted an interview with Shane Byrne, who was then serving as Head of Marketing at Fresh the Good Food Market. During the interview, Shane shared an inspiring story about how Fresh successfully transitioned to an online presence in a short amount of time using Shopify. This...
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Episode #86: Unlocking Shopify Growth: Let's meet StoreHero.ai founder, Thomas Gleeson
Thomas Gleeson is the founder of StoreHero.ai, a powerful Shopify dashboarding tool offering a unified e-commerce analytics platform for Shopify merchants. It provides Shopify merchants with the clarity they need to optimise their operations and drive margin-based growth. Sponsored by: Zapiet The...
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Episode #85: The Future of Personalised Online Shopping with Shopbox.ai
Today, we are thrilled to have guest Alan Gormley, the founder of Shopbox.ai, a cutting-edge platform that helps online retailers enhance customer experience and boost revenue effortlessly. Shopbox.ai uses advanced artificial intelligence and machine-learning algorithms to match shoppers with the...
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Episode #84: Building a successful Shopify DTC business in record time
Klara O’Leary is the founder of Shopify online-based business Care Box Collection. Care Box Collection is an Irish gift company that provides meaningful and affordable online, retail and corporate clients across Ireland, the UK and the EU - and it is built on Shopify. Sponsored by: Zapiet The…
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Episode #83: Successful App Devs: How they got started
Mike Potter (Rewind.com), Jay Myers (Bold Commerce) & Björn Forsberg (FORSBERG+two) are the first entrepreneurs to have noticed the opportunity as a Shopify app developer. Each has built some of the most successful apps in Shopify and across the wider eCommerce space. In this episode, Keith…
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Episode #82: Conversational commerce with Cloda.io & Shopify
Keith chats to Ronan Murphy, a conversational commerce champion and co-founder and CEO of Irish c-commerce start-up, Cloda.io. Ronan explains how Cloda connects WhatsApp to access easy repeat sales on your e-commerce store. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle...
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Episode #81: Shopify is helping HerSport.ie address media coverage of female athletes
Niamh Tallon is the founder of HerSport.ie, a concept developed after seeing the disparity between the media coverage of female and male athletes. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on Twitter Milk Bottle Labs HerSport.ie HerSport Twitter HerSport Instagram
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Episode #80: eCommerce data benchmarking with Fran Quilty, CEO of Conjura
Fran Quilty is a former Accenture data analyst, now serial entrepreneur with a focus on businesses serving the eCommerce sector over the past four years. One of which, revenue-based financing business Wayflyer, achieved unicorn status in just over two years. He is on a mission to make data...
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Episode #79: Take 2: The 'Realities of Retail in 2022' with Louise Stokes
Louise Stokes is the founder of Loulerie, a boutique jewellery store situated in Dublin's city centre, which is run 100% on Shopify & Shopify POS. Louise joins Keith for a second time to discuss her business and the challenges over the past two years since they last spoke. Sponsored by: Zapiet…
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Episode #78: Understanding customer data with Tommy Kearns of Xtremepush
Tommy Kearns is a commercial and technology leader and the current CEO and co-founder of Xtremepush, a digital engagement, data and personalisation platform that can easily be integrated into Shopify, Salesforce and Magento, to name but a few. Keith digs a little deeper into the origins of this...
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Episode #77: Turn eComm packaging into profit centre with Penny Black
Keith interviews Doug Franklin, the CEO of Penny Black, a customer experience platform that allows eCommerce store owners to create a unique unboxing experience, essentially turning your packaging into smart packaging for your commerce store. Sponsored by: Zapiet The Point of Sale Store Rewind.io...
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Episode #76: eCommerce Design Principles with Nick Disabato of Draft.nu
Nick is a designer and writer from Chicago, Illinois and the Founder of Draft.nu, a design consultancy for Shopify Plus stores. Keith chats with Nick about design principles and how he helps stores make more money by teaching them how to make informed, evidence-based design decisions. Sponsored…
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Episode #75: Optily & the World of Marketing Optimisation
Brendan Hughes is CEO of Optily, a solution for Shopify merchants to manage and optimise advertising across multiple platforms. This episode discusses the complexity of this core part of DTC brand management while Brendan shares his solution. Sponsored by: Synder - Make accounting easy and get…
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Episode #74: The Principles of Digital Strategy with Caroline Dunlea of Core Optimisation
Irish-based, Core Optimisation is one of Europe's fastest-growing digital marketing agencies. Keith & Caroline discuss Core, the current digital landscape and the upcoming Google Analytics 4 changes. Sponsored By: Synder - Make accounting easy and get 40% off here :) Klaviyo The Point of Sale…
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[Bonus Episode] Why is Google Analytics 4 so important to your eCommerce store?
Google's latest GA4 update is an important one. Keith chats to Bianca Dihoiu, Head of Customer Success at Littledata, which provides a seamless connection between your Shopify site, marketing channels and Google Analytics. Sponsored By: Synder - Make accounting easy and get 40% off here :)…
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Episode #72: The Fabulous Pharmacist goes DTC on Shopify
Laura Dowling is a Dublin-based pharmacist and scientist, having graduated from the School of Pharmacy, Trinity College Dublin in 2002. Laura is the founder of Shopify D2C brand fabÜ. fabÜwellness.com is the result of Laura’s fascination with the wonderful powers of plants, herbs and mushrooms…
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Episode #71: The 2022 eComm Awards with Kevin Traynor
Kevin Traynor is a senior B2B marketer and founder of eComm Live & the Irish eComm Awards which will take place in September at The Mansion House in Dublin. He's been involved in the digital space for nearly 20 years, is a connector of people and loves putting things and people together. Keith...
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Episode #70: Delighting Shopify customers with SMS marketing
Lisa Popovici is the co-founder of Cartloop, a collaborative SMS marketing platform with a human element. A former med school student, Lisa founded Cartloop in 2020 and has built a customer base worldwide. Sponsored By: Synder - Make accounting easy and get 40% off here :) Klaviyo The Point of…
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Episode #69: E-commerce accounting automation by Synder
Polly Sidoruk is a customer Head of Customer Success and Product with Synder. This cloud based accounting system automates simple back office processes for busy store owners allowing them to focus on the day to day operations. Sponsored By: Synder - Make accounting easy and get 40% off here :)...
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Episode #68: Making Shopify invoicing interesting & profitable
Sufio is a long-established invoicing application for Shopify & BigCommerce Stores. Michael 'Djimi' Djibril, Sufio's Tech Support lead, shares how Sufio has been solving very simple challenges for eCommerce merchants. Attractive. accurate & timely invoices can shorten overall payment collection...
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Episode #67: Supercharge your Shopify theme with Design Packs
Anne Thomas is the co-founder of the Design Packs Shopify app, which adds new sections and page templates to your store for a custom look. Their goal is to help savvy merchants extend the functionality of their current theme. Previously, Anne was the Technical Director at Out of the Sandbox,...
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Episode #66: A CEO Story; building Amaze.co with Aaron Day
Aaron Day is the CEO of Amaze, a mobile eCommerce design platform. Previously, he was the global partnership lead at Canva. In this episode Aaron shares his expertise on how Amaze is bringing social selling to a new level. This is a must listen for merchants who want to be responsive to social...
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Episode #65: From Italy to Ireland with Matteo Grassi of Popup.store
Introduction A rich tapestry of what Matteo did prior to Popup Dancing in Broadway Travel Southeast Asia and Australia (Sydney or Melbourne?) Taking pause to mediate in an Indian Ashram Moving off the beaten path to appreciate what is close Talking about being one of the first Shopify Plus team,...
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Episode #64: Why you can't afford to fall behind on personalisation for your Shopify store
Sponsored By: Synder - Make accounting easy and get 40% off here :) Klaviyo The Point of Sale Store Rewind.io Links: LimeSpot Milk Bottle Labs Milk Bottle on Twitter Are your product recommendations driving the lift they should be? Find out today. Join our limited time no risk, 21-day challenge,...
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About this show
Hosted by Keith Matthews, Founder of Ireland's most popular Shopify agency, Milk Bottle Labs. Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.
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Keith Matthews
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