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Shoppernomics

by Phil McGee

Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.

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Episodes

  1. Episode 25 - Herb Sorensen

    Herb Sorensen takes us Inside the Mind of the Shopper

  2. Episode 24 - Russell Zwanka

    Phil and Russell discuss Russell's new paper, COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

  3. Episode 23 - Constantinos Pantidos

    Phil and Constantinos discuss Constantinos' new book, Living Brands: How Biology & Neuroscience Shape Consumer Behavior & Brand Desirability

  4. Episode 22 - Michael Solomon

    Phil and Michael discuss Michael's latest books: Marketers, Tear Down These Walls: Liberating the Postmodern Consumer, and Why Fashion Brands Die & How to Save Them

  5. Episode 21 - Constant Berkhout

    Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy

  6. Episode 20 - Tim Routledge

    Phil and Tim discuss his paper, Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior, and his ShopperBraini presentation on Tripping Points

  7. Episode 19 - Markus Husemann-Kopetzky

    Phil and Markus discuss Markus' new book, Handbook On The Psychology of Pricing.

  8. Episode 18 - Marco Palma

    Phil and Marco discuss Marco's recent paper, "Self Control: Knowledge or Perishable Resource?" and the Human Behavioral Lab

  9. Episode 17 - Carolyn Yoon

    Phil and Carolyn discuss Carolyn's 2019 Neuromarketing World Forum presentation on Academic-Industry partnerships and Neuroforecasting

  10. Episode 16 - Ryan Hamilton

    Phil and Ryan discuss Ryan's paper, "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making"

  11. Episode 15 - Carol Moser

    Phil and Carol discuss her recent paper, "Impulse Buying: Design Practices and Consumer Needs"

  12. Episode 14 - Paul Spector

    Paul and Phil discuss Paul's recent paper, "What is Engagement and How Do We Measure It? Toward a Domain Independent Definition and Scale"

  13. Episode 13 - Mike Storm

    Phil and Mike discuss Mike's ShopperBrain Presentation: Understanding & Affecting the Flow of the Customer Journey.

  14. Episode 12 - Richard Shotton

    Phil and Richard discuss Richard's new book, The Choice Factory: 25 Behavioural Biases That Influence What We Buy

  15. Episode 11 - Norbert Schwarz

    Phil and Norbert discuss Norbert's paper, "Asking Questions About Behavior: Cognition, Communication and Questionnaire Construction"

  16. Episode 10- Will Leach

    Phil and Will discuss Will's new book, Marketing to Mindstates.

  17. Episode 1 - Maggie Geuens

    Clicks as a Healthy Alternative to Bricks

  18. Episode 9 - Robert Jones

    Exploring The Impact Of Shopper Ethnicity Through The Path-To-Purchase Framework

  19. Episode 8 - Peter Steidl

    Neuromarketing Essentials: What Every Marketer Needs to Know

  20. Episode 7 - Lyn Falk

    Turning the Shopping Experience on its Head

  21. Episode 6 - Derick Davis

    How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise

  22. Episode 5 - Charles Spence

    On The Multiple Effects Of Packaging Colour On Consumer Behaviour And Product Experience In The ‘Food And Beverage’ And ‘Home And Personal Care’ Categories

  23. Episode 3 - Jeff Inman

    From Browsing To Buying And Beyond: The Needs-Adaptive Shopper Journey Model

  24. Episode 4 - Dan Sheehan

    In-Store Spending Dynamics: How Budgets Invert Relative Spending Patterns

  25. Episode 2 - Gaurav Jain

    Hitchiker’s Guide to Numerical Space: Of Anchors, Landmarks and Adjustment

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ABOUT THIS SHOW

Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.

HOSTED BY

Phil McGee

CATEGORIES

business

Frequently Asked Questions

How many episodes does Shoppernomics have?

Shoppernomics currently has 25 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Shoppernomics about?

Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.

How often does Shoppernomics release new episodes?

Shoppernomics has 25 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Shoppernomics?

You can listen to Shoppernomics on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Shoppernomics?

Shoppernomics is created and hosted by Phil McGee.
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