PODCAST · business
Shoppernomics
by Phil
Decision Breakers president, Phil McGee, interviews authors of academic papers on the topic of shopping behavior and decision making.
Episodes
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Episode 8 - Peter Steidl
Phil & Peter discuss two topics: Priming at retail and the impact of technology on shopping behavior
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Jeff Inman: From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
Phil McGee, President Decision Breakers, and Jeff Inman, Albert Wesley Frey Professor of Marketing at UPenn, discuss the Needs-Adaptive Shopper Journey Model.
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ABOUT THIS SHOW
Decision Breakers president, Phil McGee, interviews authors of academic papers on the topic of shopping behavior and decision making.
HOSTED BY
Phil
CATEGORIES
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