Shut The Hell Up And Sell: Unfiltered
by Ronnell Richards
Welcome to "Shut the Hell Up & Sell: Channel Unfiltered," hosted by Ronnell Richards—award-winning sales expert, bestselling author, and the #1 influencer in technology channel sales.Each episode delivers brutally honest conversations with top influencers and experts, tackling uncomfortable truths, busting myths, and revealing actionable insights to level up your sales game. If you're ready to cut through the noise, challenge industry norms, and achieve real results, you're in the right place.Subscribe, hit the notification bell, and join the unfiltered sales revolution.Learn more at ron
Episodes
-
The MSP Wake-Up Call Nobody Wants to Hear
🔥 Episode Summary:On this episode, Ronnell is joined by MSP veteran, entrepreneur, and MSP Unplugged host Paco Lebron—and they waste absolutely no time getting into it.After settling the only debate that really matters—Michael Jordan vs. LeBron James—Ronnell and Paco dive headfirst into what the...
-
The $Billion Opportunity Hiding in Young Talent Development
In this episode of Shut the Hell Up and Sell Unfiltered, Ronnell Richards sits down with Adam Basa and Lynne Zimmerman, co-founders of Young Channel Leaders, for a conversation about the future of the technology channel and the responsibility today’s leaders have to develop the next…
more -
Community Built the Channel. Complacency Could Destroy It
In this episode of Shut The Hell Up And Sell: Unfiltered, Ronnell Richards sits down with longtime channel leader Vince Bradley for a candid conversation about entrepreneurship, innovation, community-building, and the future of the technology channel. Vince reflects on the journey from building…
more -
Battle of the Radio Voices; The Voice of the Channel on What’s Next for 2026
Craig Galbraith; journalist, longtime Channel Futures leader, “the voice of the channel,” and founder of Galbraith Multimedia. Ronnell sits down with Craig Galbraith for a long-overdue conversation about where the channel has been, where it’s going, and what’s quietly threatening growth in 2026…
more -
Channel 2.Ohh- Stop Hoping. Start Leading!
🔥 Episode Summary: This one’s been a long time coming. Ronnell sits down with Kameron Olsen, founder of The Channel Advisors and creator of the Channel 2.0 framework, for a brutally honest conversation about what’s really happening in the channel. From MDF frustration to inflated event budgets…
more -
The Channel Isn’t Dying—You Are (If You Don’t Evolve)
🔥 Episode Summary:Let’s keep it 100—most of what’s worked in the channel for the last 20 years won’t get you paid in the next 5.In this episode, Ronnell chops it up with David Wright, a straight-talking channel leader who’s not afraid to say the quiet part out loud: the legacy broker model is...
-
Old School Wisdom. New School Rules.
🔥 Episode Summary:We’re back in the fedora era. 🕶️In this episode, Ronnell sits down with one of the most recognizable—and respected—voices in the channel, Andrew Pryfogle, a true industry pioneer whose fingerprints are on nearly four decades of technology channel history. From MCI to his own...
-
Cash, Capital & Legacy: Patrick Oborn Gets Real
🔥 Episode Summary:If comfort is your default setting, this one’s going to sting—in the best way. Ronnell chops it up with Patrick Oborn, co-founder of Telarus, to get brutally honest about what it really takes to win now: embracing pain, thinking like a financier, and repositioning yourself…
more -
Why Is Everyone Talking About This Show?
🔥 Episode Summary:In this special solo episode, Ronnell Richards is pulling back the curtain and calling out the biggest lessons—and red flags—he’s seen so far this season on Shut the Hell Up and Sell: Unfiltered. No guests. No filters. Just raw insights from a season packed with hard truths,...
-
Data Don’t Lie—You’re Just Not Listening
🔥 Episode Summary:They say knowledge is power, but in this episode, we’re flipping the script—because in the channel, data pays the damn bills. Ronnell sits down with DeVan Adams, aka The Analyst Alchemist, a senior analyst at Canalys, to break down the hard truths the channel community can’t...
-
Duty, Honor and Fake Funnels. Let's Talk About It.
🔥 Episode Summary:This one’s not about tools or tech—it’s about leadership, candor, and calling out the BS that's quietly killing performance in the channel.Ronnell sits down with Stephen Semmelroth, a West Point grad, cybersecurity expert, and one of the most thoughtful leaders in the channel...
-
The Channel’s Throwing a Party—Did MSPs Get the Invite?
Guests: ➡️ Matt Wren ➡️ Jasmina Mueller Location: CP Expo Summary: The channel keeps saying it’s all about partnership, but too many MSPs are asking the same question: “Are we even invited to this thing?” In this episode, Ronnell Richards sits down with Titan Cloud’s Matt Wren and industry...
-
Figuring Some Sh*t Out With BK and Sam
🔥 Episode Summary:We’re live from Channel Partners with Brandon Knight and Sam Islam—two powerhouses from opposite sides of the table: vendor and partner. And they’re not holding back. In this episode of *Shut the Hell Up & Sell: Unfiltered*, we get into the *real* gaps in the channel...
-
Damn, Daniel! Back at it with the radical transparency
🔥 Episode Summary:On this episode, Ronnell is joined by channel innovator Daniel Majure—coffee obsessive, bourbon buff, and tech advisor extraordinaire—to tackle the biggest blind spot in our industry: transparency. They rip into legacy “order-taking” mindsets, expose why MDF and partner events...
-
Campaign-In-A-Coffin
🔥 Episode Summary:On this episode, Ronnell is joined by channel firestarter Heather K. Margolis—and she’s not here to play nice. Together, they torch the outdated partner marketing tactics that are still plaguing the industry. From “campaigns in a box” to MDF programs that reward mediocrity...
-
You Can Keep Your Steak Dinners!
🎙 Episode Title: You Can Keep Your Steak Dinners 💥 Guest: Dave Dyson — Channel OG, Customer Advocate, and TA most of y’all wish you could land. You can buy a steak dinner — but you can’t buy Dave Dyson. He’s one of the most respected TAs in the game, and in this no-holds-barred episode of Shut...
-
Welcome to Shut the Hell Up and Sell: Unfiltered
Welcome to the first episode of Shut the Hell Up and Sell: Unfiltered — the podcast that says what others won’t. Hosted by award-winning sales expert, author, and top tech channel influencer Ronnell Richards, this show is your no-BS guide to sales and career success. This inaugural episode lays…
more -
Introducing Voices Of Distilling
Here's a crossover of the inaugural episode of Voices Of Distilling hosted by Ronnell. Subscribe to Voices Of Distilling on your favorite platform. Upcoming episodes will feature Distillers leading the top brands in the business. Learn their stories and secrets to success. 🎙️ Episode 101 🥃...
-
Sander Gets His Velvet Jacket
Sander Biehn is many things; a Father, Husband, Lover of Great Beer, Leader, Founder, Salesman, and now a newly minted member of the Business & Bourbon Velvet Jacket club as our first-ever returning guest. Many Founders try to work themselves away from the sales floor. As their companies grow…
more -
Crown, Coke & Country
Rick Duran’s approach to business and sales is much like his favorite drink simple, direct, and consistently on target. He’s not the type of Executive who puts himself above the people. In this episode, he shares some pre-internet wisdom that helped him form his philosophy on success that is not...
-
Did We Just Become Best Friends?
This one time at bible camp, Travis met Josh… What comes next is decades of friendship, brotherhood, and business. In this episode, Ronnell welcomes Travis Curnutte and Josh Schluep, of Volli Communications. Through ups and downs, they managed to build and grow their families and business…
more -
Dougie, I want my name on that cup!
In this episode, Ronnell welcomes Tim Joos, COO of Warner Telecomm. Tim is a native Pittsburgher who loves sports and appreciates a good Primanti Bros sandwich. At the helm of Warner Telecomm, he’s led them through a successful business pivot and into disrupting the world of technology expense...
-
Swagga Like Roo
In this episode, Ronnell welcomes Reagan Roberts, Channel Chief of Silver Sky. Reagan is a heart-first leader who is unapologetic in commitment to her partners and her love for early 2000s Atlanta hip-hop. In this episode, you’ll see why she is such a beloved person who builds tremendous...
-
Bananas For Business
In this episode, Ronnell welcomes Robert Bowling, CEO of TDM and Clarus Communications. Robert is a veteran Leader in the world of Technology sales. In this episode, he shares his love for the Savannah Bananas and the connection between his business philosophy. He’s shaking up the world of...
-
Gettin Swiftie With It
In this episode, Ronnell welcomes Jo Hauser, Channel Marketing Leader of LiveVox. Jo is one of the most innovative marketers in Channel Technology Sales and a new convert to the Swiftie Nation! This is one of the most inspirational stories we’ve told on Business & Bourbon about the power of...
-
Old Man Music
In this episode, Ronnell welcomes Terry Corder, Vice President of Solution Engineering for Fusion Connect. Terry is a native Kentuckian who knows his whiskey and has been known to rock out on the karaoke stage on occasion. Terry shares his love for “Old Man Music,” some timeless advice for sales...
-
Season 4 Yay!!! Bonus Episode
Season 4 will be out soon. We'll be recording from new venues and bringing you the REAL TALK we're famous for. We'll introduce you to new leaders and bring you our in-person podcast in FULL VIDEO for the first time. While you're waiting for Business & Bourbon, please check out and subscribe to…
more -
Shut The Hell Up And Sell Teaser
Shut The Hell Up Sell https://www.shutthehellupandsell.com/thepodcast Buy The Book https://www.shutthehellupandsell.com Check out Ronnell https://www.ronnellrichards.com LinkedIn https://www.linkedin.com/in/ronnellrichards Instagram https://www.instagram.com/imabusiness.man
-
Introducing Shut The Hell Up And Sell
Subscribe TODAY on Apple or Spotify. www.shutthehellupandsell.com www.ronnellrichards.com
-
WTF is Crypto?
Everyone is talking about it, but few really know much about this revolution in finance. Is it safe, is it smart, WTF is it? I invited Greg Johnson, CEO of Rubicon Crypto, to answer all those questions and more. After listening to this episode, make sure to pop on over to...
-
A Real Boss Does "The Opposite"
Jeff Perkins is the CEO of Park Mobile one of the fastest-growing tech companies in the country. His rise up the corporate ladder was anything but typical. In this episode, he shares how he balances his obligations, charted his path to the top, his love for "The Boss" and how a popular Seinfield...
-
SPECIAL BONUS EPISODE Live from D.C. with Rob Napoli
This is a special bonus episode with Entrepreneur & Coach, Rob Napoli https://www.linkedin.com/in/robnap join our community www.BusinessandBourbon.live
-
SPECIAL BONUS EPISODE Live from Raleigh with Eric Chanh
Live sit down with Panelist and Founder of Cloud Warriors, Eric Chanh. Nextiva https://www.nextiva.com All Nations https://allnationswhiskey.com Eric Chanh - linkedin.com/in/eric-chanh-8425873
-
SPECIAL BONUS EPISODE Live from Raleigh with Richie
This special bonus episode is a sit down with our Master Taster, Richie Michaels live from B&B Raleigh Nextiva https://www.nextiva.com All Nations https://allnationswhiskey.com Richie Michaels - https://www.linkedin.com/in/richiemichaels
-
SPECIAL BONUS EPISODE Live From B&B Live Atlanta
Live from our Atlanta Live event featuring our Chef Stephan C. Baity. What is B&B about? Who is the man behind the cuisine? You’ll learn that and more in this episode. Learn more at www.BusinessAndBourbon.live Stephen C. Baity - linkedin.com/in/stephan-c-baity-b7636b39
-
New Jack Entrepreneur
The Pandemic has ushered in a new generation of Entrepreneurs, “New Jacks,” ready to chart their own destiny. Record numbers have taken the plunge. Jordan Mendoza is one of those Entrepreneurs. After nearly two decades at the same company, he has chosen to step out on faith and have the courage…
more -
Selling Ads with The Notorious M.T.W.
She calls herself a branding fool but know this, she’s nobodies fool. Michelle Taylor-Willis is a dynamic force, blazing her trail in the world of media and advertising. This episode is wildly entertaining and must watch if you want to learn about marketing to small and medium business. Michelle...
-
Pieces Of My Soul
How much do you invest into your client's success? Is a win for them a win for you? Are you helping them in ways others can't or won't? Edie is a Leader in the commercial real estate space. She has found tremendous fulfillment and business success in serving her clients. Her secret? She knows…
more -
I Love Lizzo
Sander is the CEO of a successful software company and... the most unexpected Lizzo Super Fan...lol. Sander's journey from long-time corporate employee to CEO is something so many can benefit from. In a year where record numbers of new businesses have started the advice and direction, he shared…
more -
Special Day Drinking Cross Over Episode
This crossover episode is from our Day Drinking Podcast. If you want to view the post you can click the link below. https://www.linkedin.com/posts/ronnellrichards_success-motivation-leadership-activity-6796095322843090945-9vUJ Join Our Community www.businessandbourbon.live
-
Back In The Bar
New Episodes are on deck, the first one drops next week. Join Our Community www.businessandbourbon.live
-
What Ted Says
Ted Jenkin is a world renowned Finance Expert who is a weekly contributor to CNN. This “Golden Boy” of finance stopped by to drop gems to help you recover and thrive in 2021. In true B&B fashion you’ll learn there’s more to the story. What drives Ted is anything but ordinary and rooted in real...
-
50 Year Old Rockstar
Rick Hale went from jammin with his band to rocking out real estate deals and has become a very successful broker. His dream to be a Rockstar has taken him down a path he never saw coming, it took a while but along the way he learned what it really meant to be a Rockstar! Rick Hale -...
-
Football is a footnote Pt2
Part two of my riveting discussion with Rennie Curran Rennie Curran - linkedin.com/in/renniecurran
-
Football is a footnote... Pt 1
What defines success? Is it your job, your accomplishments. What happens when that's gone? Who are you, what is your identity? I'm not one for sports cliches or putting people on this platform for their success or celebrity. I want real stories that we can all identify with and learn from. Rennie...
-
Knocked the F Out
If you haven’t been punched in the gut you’re not taking enough chances. Many of us have been punched in the gut this last few months, you didn’t see it coming but now you have to deal with it. Ken Lundin has been punched about as hard as you can and learned how to hit back. You’re going to love...
-
Special Announcement
www.businessandbourbon.live May 13th 5:30p
-
We’ll Be Back
Why haven’t we released new episodes?
-
2 Legit
Join me as I sit down with Suzanne Spaner to discuss some topics we've never touched on B&B before. We talk business, family and religion in way you can only expect from Business & Bourbon. It's educational, fun and inspiring. To reach Suzanne- www.meetingmatchmakers.com Suzanne Spaner -...
-
I Like Ike
*We had some tech difficulties but decided to run anyway, this story is just too powerful to shelve* Ike’s story of redemption and recovery is inspiring and honest. Successful businesses, bankruptcies and legal troubles. This is one of the realest stories of entrepreneurship you will hear and…
more
Topics in this show
About this show
Welcome to "Shut the Hell Up & Sell: Channel Unfiltered," hosted by Ronnell Richards—award-winning sales expert, bestselling author, and the #1 influencer in technology channel sales.Each episode delivers brutally honest conversations with top influencers and experts, tackling uncomfortable truths, busting myths, and revealing actionable insights to level up your sales game. If you're ready to cut through the noise, challenge industry norms, and achieve real results, you're in the right place.Subscribe, hit the notification bell, and join the unfiltered sales revolution.Learn more at ron
Hosted by
Ronnell Richards
Categories