Six Figure Therapist Collective
by Liz Fernandez, Business Coach for Therapists
Six Figure Therapist is a business and marketing podcast for therapists and coaches who want to attract private-pay clients from Instagram.Hosted by Liz Fernandez — Marriage & Family Therapist turned multi-six-figure CEO and business coach for therapists.Each week Liz shares practical strategies to help therapists clarify their niche, create Instagram content that leads to inquiries, and build thriving private pay practices without relying on insurance panels or directories.As a first-generation eldest daughter of immigrants, Liz is passionate about helping therapists expand their income, step into their business owner identity, and create more freedom, options, and wealth in their lives.New episodes every week.Find Liz on Instagram @thelizfernandezwww.thelizfernandez.com/podcast
Episodes
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EP 158. Finding Your Voice + Growing an Audience That Wants to Work With You on Instagram as a Therapist with Lizzy Madrigal
What if growing your audience on Instagram as a therapist didn't require becoming an influencer—or sounding like everyone else online? If you know you have something meaningful to share but you're struggling to get your content in front of the right people, wondering if anyone is actually paying...
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EP 157. How I Gained 500+ Ideal Followers in One Week: 3 Instagram Strategies That Are Working for Therapists Right Now
What if growing your Instagram as a therapist didn't require posting more—or waiting months for the right people to finally find you? In less than one week, I gained 500+ new ideal followers on the Instagram account I'm currently rebuilding. Not random followers—the exact therapists I want my…
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EP 156. Starting an Instagram Account From Scratch: How Therapists Can Get Cash-Pay Clients With a Small Audience
Episode 156: Starting an Instagram Account From Scratch: How Therapists Can Get Cash-Pay Clients With a Small Audience Can you actually get cash-pay clients from Instagram if you only have 100, 300, or 500 followers? And if you're starting an Instagram account from scratch, what should you focus…
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EP 155. How to Sell on Instagram Stories Without Feeling Icky: A Guide for Therapists & Coaches
Your feed grows your audience. Your stories fill your practice. If you've been showing up on Instagram consistently and your DMs are still quiet, this episode names the exact gap that's keeping your content from converting into consultations. In this episode, I'm covering: What's actually working...
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Ep 154. How to Create Instagram Carousels That Get Therapists Private Pay Client Inquiries
How to Create Instagram Carousels That Get Therapists Private Pay Client Inquiries If you've been posting carousels on Instagram but they're not leading to DMs or consultation requests — this episode is going to change how you structure them. In this episode, Liz Fernandez breaks down the exact...
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EP 153. The Types of Instagram Reels That Actually Get Therapists Private Pay Client Inquiries
The Types of Instagram Reels That Actually Get Therapists Private Pay Client Inquiries If you've been posting reels consistently but still not getting DMs or consultation requests — this episode is going to shift how you think about your content. In this episode, Liz Fernandez breaks down why…
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EP. 152 Welcome to Six Figure Therapist: A New Era for Therapists Who Want to Be Seen, Known & Booked
Welcome to Six Figure Therapist: A New Era for Therapists Who Want to Be Seen, Known & Booked If you've been posting on Instagram and wondering why it's not turning into private pay client inquiries — this episode is for you. In this first episode of the new era, Liz Fernandez breaks down what...
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EP 151. From Insurance to Private Pay & 10K Months: Behind the Scenes of a Live Coaching Call Inside the Collective
In this episode, you're getting exclusive access to the kind of real, honest, and high-level coaching that happens inside the Therapist to Coach Collective. You'll hear me coaching one of our incredible clients — a therapist of color who went from working full-time in community mental health to...
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EP. 150 How to Grow Your Therapy Income Without Relying on Third-Party Platforms
Are you tired of being dependent on directories or insurance panels to stay afloat? In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and...
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EP 149. How to Double Your Therapy Income in Any Economy
If you've ever felt like you're doing everything right — full caseload, loyal clients, even referrals — but your income still doesn't reflect your effort… this episode is for you. In this episode of Beyond Private Practice, I'm walking you through how I built a 6-figure private practice and...
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EP 148: 3 Belief Shifts Therapists Must Make Now to Hit $20K Months Faster
In this episode, I'm breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You'll learn what's actually keeping you capped at your current income level and how to start thinking, leading, and earning like...
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EP 147. 3 Proven Shifts to Break the $12K Plateau and Scale Your Therapy Practice to $20K Months
Is your private practice stuck at $8K–$12K months, no matter how many hours you work? You're not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income. In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts...
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EP 146. Why Your Practice Has Plateaued at $12K Months (Even With 60+ Hour Weeks) And What to Do Instead
If you've been working harder than ever in your private practice but still feel like your income has completely plateaued, this episode is for you. We're diving into the real reason so many practice owners are working 60+ hour weeks and still capped at $12K months—and more importantly, what…
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EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out)
In this episode of Beyond Private Practice, I'm sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients. If you've already built a successful private practice and you're...
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EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom
In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you'll hear how I built a business that...
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EP 143. How to Earn More and Work Less As A Therapist Without Starting Over
In this episode of Beyond Private Practice, I'm sharing how to earn more and work less as a therapist without starting over. You'll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You'll…
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EP 142. How to Stay Booked And Paid All Summer as a Therapist
What if your private practice didn't have to slow down in the summer? In this episode of Beyond Private Practice, I'm sharing why slow seasons aren't inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates. You'll hear how…
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EP 141. How to Use Belief And Safety to Start a Coaching Business as a First-Gen Therapist
In this episode of Beyond Private Practice, I'm sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they're starting from scratch. You'll hear a powerful story from Karol G that sparked this...
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EP 140. How Therapists Can Sell Coaching with Confidence and Integrity
In this episode of Beyond Private Practice, I'm pulling back the curtain on why selling coaching often feels hard for therapists, helpers, and healers — especially first-gen Latinas and daughters of immigrants — and how to reframe selling so it feels ethical, aligned, and confident. You'll hear…
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EP 139. How Coaching Helps Therapists Create Freedom
In this episode, I'm pulling back the curtain on what coaching can really do for you — especially if you're a therapist, first-gen Latina, daughter of immigrants, creative, or service provider who wants more time, income, calendar space, and the freedom to fully express your gifts through your...
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EP 138. The Identity Shift You Need to Start Your Coaching Business with Confidence
In this episode, I'm pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who've been told to play it safe, it's never just about the strategy. It's about identity. This episode is for the...
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EP 137. Releasing the Guilt of Wanting More: 3 Years of Living in Mexico City
In this episode, I'm celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I've ever made. I'm pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the...
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EP 136: How to Shift from Survival Mode to Creator Mode and Reclaim Your Power
A mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life. If you've ever felt like you're just "getting by" or that you're stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means…
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EP 135: Why First-Gen Latinas Struggle to Choose Themselves and How Identity Work Changes Everything
If choosing yourself still feels selfish or unsafe, it's not a mindset issue—it's an identity one. In this episode, we unpack why first-gen, high-achieving women often stall not because they lack clarity—but because they're unconsciously disqualifying themselves from the life they deeply desire.…
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EP 134. How to Make Decisions That Create Your Dream Life
Episode Summary: In this inspiring episode of Beyond Private Practice, host Liz Fernandez shares how making aligned decisions is the key to creating the life you've always dreamed of. Instead of waiting for safety or certainty, Liz discusses how embracing small, brave choices can create a…
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EP 133: How I Stopped Chasing Degrees & Started Building the Life of My Dreams
In this raw and real episode of Beyond Private Practice, host Liz Fernandez opens up about the moment she stopped chasing external validation—through degrees, certifications, and titles—and finally gave herself permission to pursue the life of her dreams. This is a must-listen for first-gen,...
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EP 132. How to Get Unstuck and Find Your Purpose Through Identity Work
Are you feeling stuck—like something has to change, but you don't know what to do next? This episode will help you get clarity on why that stuckness isn't confusion—it's grief. In this powerful and deeply personal episode, Liz unpacks how the identities, roles, and expectations you've…
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EP 131: Why Traditional Business Strategy Doesn't Work for First-Gen Latinas And What Actually Helps
Episode 131: Why Traditional Business Strategy Doesn't Work for First-Gen Latinas — And What Actually Helps This episode is for the first-gen Latina entrepreneur who's been following all the business strategies — downloading freebies, investing in courses, hiring coaches — and still feels stuck....
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EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina
EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina If you've been feeling stuck, questioning your next move, or wondering if now is really the time to start a business—this episode is for you. In today's conversation, I'm sharing the raw…
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EP 129: Why You're Not Failing: Moving Through the In-Between Seasons of Business Growth
Episode Title: Why You're Not Failing: Moving Through the In-Between Seasons of Business Growth Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: If you've been showing up, doing the inner work…
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EP 128: How Unconventional Thinking Leads to Freedom
Show Notes for Episode: How Unconventional Thinking Leads to Freedom Work with Liz: 👉 Private Coaching: Learn More & Book a Consultation to Apply 👉 Therapist to Coach Collective: Learn More & Join TCC Episode Summary: They called me delusional—and honestly? Maybe I was. But every bold…
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EP 127. The Power of Being Unrealistic
Show Notes for Episode 127: The Power of Being Unrealistic Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: What if being realistic is actually what's holding you back? In this empowering episode, Liz...
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EP 126. How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno
How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Gina Moreno, a multi-passionate entrepreneur, coach, speaker, and content creator who left…
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EP 125. From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán
From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Efi Guzmán, a Mexicana entrepreneur who built two mission-driven businesses rooted in her...
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EP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis Becerra
Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with Alexis Becerra, a Leadership Coach for Latina professionals who left a high-level leadership role in education after experiencing extreme burnout and a toxic work environment. Alexis shares her deeply…
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EP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 Days
Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with her private client, Katherine Rodriguez, a bilingual therapist who went from working full-time in education for 11 years to leaving her 9-5 in just 2 months—and fully booking her private practice in just 30...
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EP 122. How to Bring Your Dreams to Life Right Now
Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: What if your wildest dreams were closer than you think? In this empowering episode of Beyond Private Practice, Liz Fernandez dives into how you can turn...
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Ep. 121: Behind the Scenes: Wedding Reflections, Breaking Hustle Cycles, and the Future Direction of the Podcast
Work with Liz: Private Coaching: Learn More & Book a Consultation Therapist to Coach Collective: Learn More & Enroll Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez takes you behind the scenes of her wedding and shares reflections on breaking generational cycles,...
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EP. 120: Redefining Success and Creating Freedom in 2025 Without Hustling
Inquire about working with Liz in Private Coaching: Schedule a Complimentary Consultation Call Join the Therapist to Coach Collective: Learn More Here Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares how to redefine success on your own terms and create a...
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EP. 119 Doors Are Open to The Therapist to Coach Collective - Webinar Replay: How to Start A Successful Coaching Business Alongside Therapy Now, Increase Your Income & Freedom
If you're ready to escape burn out and create 5-10k in coaching so you can build a coaching business that supports your well-being and allows you to serve clients on a deeper level, Therapist to Coach Collective is here to support your journey and is open for Enrollment through November 13th…
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EP 118: Will I Lose My Therapist Identity If I Become a Coach?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective…
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EP 117: How Can I Ethically Market My Coaching Services as a Therapist?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective…
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EP 116: Is It Ethical for Me to Offer Coaching Services as a Therapist?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective…
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EP 115: Can Therapists Charge More for Coaching Than Therapy?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective…
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EP 114: Can I Really Run a Coaching Business as a Therapist Without Being Tech-Savvy or Active on Social Media?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective…
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EP 113: Can I Start a Coaching Business as a Therapist If I'm Not a Business Person?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective…
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EP 112: Is Coaching Just as Legitimate as Therapy?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective…
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EP 111. How Do I Balance Being a Coach and a Therapist at the Same Time?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn How to Start Coaching Ethically Alongside Therapy Now. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode...
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EP 110. Why You Don't Need Your Niche Perfectly Defined to Start Coaching
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective…
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About this show
Six Figure Therapist is a business and marketing podcast for therapists and coaches who want to attract private-pay clients from Instagram.Hosted by Liz Fernandez — Marriage & Family Therapist turned multi-six-figure CEO and business coach for therapists.Each week Liz shares practical strategies to help therapists clarify their niche, create Instagram content that leads to inquiries, and build thriving private pay practices without relying on insurance panels or directories.As a first-generation eldest daughter of immigrants, Liz is passionate about helping therapists expand their income, step into their business owner identity, and create more freedom, options, and wealth in their lives.New episodes every week.Find Liz on Instagram @thelizfernandezwww.thelizfernandez.com/podcast
Hosted by
Liz Fernandez, Business Coach for Therapists
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