Slow & Steady
by Benedikt Deicke and Benedicte Raae
We share what it's like to build and launch products as independent software engineers. Benedikt is working on Userlist, a marketing automation platform for SaaS applications. Benedicte is working as a fractional CTO at Whee!, a long term bike rental company in Oslo, Norway.Join us on our journey and let's see where the road leads!
Episodes
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I Want More Sparkles
Benedicte is back and is in flow state. Benedikt shares a major update. Mentioned in the episode: Check out Queen Raae’s redesigned website The Only SaaS Moats Left in 2026 Notes on: The Only SaaS Moats Left in 2026 (YouTube)
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Quarter of a Thousand
For this milestone episode, Benedikt, Benedicte, and Brian take a look back on their journeys.
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A Pants Down Thingy
Benedicte and Ola tie the knot. Benedikt and Jane will be going on the Smart Bear Live podcast. Benedicte and Ola had a beautiful ceremony in their neighborhood two weeks ago. She also came back from a quick trip to London to go to a festival with her childhood friend. On the work front…
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The Calm Before The Storm
Benedikt improves their HTML email post processing pipeline. Benedicte is prepping for her wedding and goes on another handywoman side quest. Mentioned on the show: Benedicte’s woodworking projects
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Something Swedish
Benedicte shares her takeaways from the plumbing course. Benedikt goes on a few AWS adventures. Benedicte had so much fun and learned a lot from her plumbing course, even sharing a mindblowing tip of using a balloon to help clear out water from the tap mechanisms during winter. On the work front,...
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That One Feature Spiraling Out of Control
The pirate family are on their third week at the cabin. The Userlist team works on their theme settings. Benedicte’s past two weeks could be summarized in three words: vacation, work, and plumbing. With her new plumbing skills and help from Captain Ola, Queen Raae fixed the sewage issue at the...
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The Vacation Episode
Benedikt comes back from The Netherlands. Benedicte enjoys her summer at the cabin. Benedikt spent a week in The Netherlands with his family for his dad’s 70th birthday. On the work front, the team shipped new WYSIWYG features to a few customers and there have been no complaints so far. Benedicte...
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Just Used to Chaos
Benedicte makes an investment. Benedikt and the Userlist team enforces password strength requirements. Benedicte is currently enjoying life at a chill pace, which is a nice change for her. On the work front, she managed to get the auth working across Whee!’s two sites. Benedicte also made an...
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Her Favorite Day
Benedicte talks about her recent bachelorette trip to New York City, a Celebration of Life, and 17th of May in Norway. Benedikt shares an almost week long debugging hunt with a happy ending. Mentioned on the show: Userlist Training Videos Exhausterwhelmulated The Man Drawer
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The Strangler Fig Pattern
Benedicte shares the plans for her trip to New York. Benedikt handles customer support this week. Benedicte hopes that her head cold goes away soon so she can have a fun weekend with her friends in New York. On the work front, she’s been doing janitorial work on the Whee! codebase and a strangler...
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I Almost Quit Userlist
Benedicte is on vacation. Benedikt shares why he seriously considered taking a long break from Userlist last year. Mentioned on the show: Benedikt’s LinkedIn post about almost quitting Userlist
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Ending Chapters
Benedicte ends two big chapters. Benedikt shares how they did in Q1. Benedicte’s mother passed away after a decade-long battle with early onset Alzheimer’s. She looked back at some of the fun memories they had and shared that she’s planning a celebration of life gathering at a bar where her mom...
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Your Bot Names Say A Lot About You
Benedicte is happy despite everything. Benedikt tests their new serializer implementation. Even when life hasn’t been cooperating lately, Benedicte realized that she’s still grateful for a lot of things. At Whee, bike financing came through, they landed a 3-year grant for an IoT project, and AI...
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Let’s Check Back in 6 Months
Benedicte gives an energizing talk at the Oslo Claude Code Meetup. Benedikt uses AI to optimize their website. Despite getting a bit chaotic, Benedicte gave an energizing talk about Jean-Claw at the recent Oslo Claude Code Meetup last week. At Outseta, the team decided to lean into enabling AI...
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In A Relationship With AI And It’s Complicated
The OpenClaw bot asks Benedicte some “existential” questions. Benedikt ships their MCP. Benedicte is working on Jean-Claw for her upcoming talk when things get a bit existential. In the middle of setting up the YAML file, the bot halts on the “Who are you? Who am I?” step. She also used Claude to...
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AI Episode #2
Benedicte works on Jean-Claw. Benedikt is doing an MCP experiment. Benedicte is deep in an AI rabbit hole these days: reading, building, and testing with AI as much as she can. She almost bought a Mac Mini to test out her Claude Bot but instead pitched the idea for a talk happening on Feb 25th....
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The AI Episode
Benedikt and Benedicte talk about feeling more productive with AI and why we should use it mindfully. With their year and quarter planning done, Benedikt shares some of their plans and targets for Userlist this 2026. He also shares how he used Claude Code to take care of “annoying projects” on...
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Of Ferries and Flus
Benedicte and Benedikt tell us what they’ve been up to during the holidays and the first work week of 2026.
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The Forties
Benedikt turns a year older. Benedicte moves forward despite the curveballs. Benedikt took a week off work to celebrate his 40th birthday. He spent his birthday week with a few parties with family and friends, and seeing two concerts. On the work front, he and the team built a Snowflake...
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Proxy Measures
Benedicte and Benedikt talk about daily walks, measuring by proxy, and the challenges of recording short and succinct screencasts. At Userlist, Benedikt’s team launched a Posthog integration and new segment templates to improve onboarding. He’s also experimenting with recording different formats...
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“Pretty emails” he says with joy
Benedikt and the team ship do mini launches for features. Benedicte officially enters the video challenge. Benedikt and the Userlist team are making progress on their Q4 plans, recently shipping new features through mini launches. They also started working on improvements for the message editor....
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Takeaways from MicroConf Europe
Benedikt and Benedicte share their takeaways from MicroConf Europe 2025. “De-inspired” from the conference, Benedicte decides to focus on Whee and Outseta. Benedikt and the Userlist team are planning mini launches, a revamp of their email marketing, and a friendly video competition.
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I might have broken Framer
Benedicte works on Framer Overrides. The Userlist team reveals their new look. For the past days, Benedicte has been working on Framer Overrides with ngrok and fears she might have caused Framer to break. She and Ola are also working on the MVP version of Omway, hoping to have it ready before...
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The podcast accountability model is working
Benedicte takes a trip down memory lane. The Userlist team wraps up the redesign project. While writing the newsletter edition focusing on Omway, Benedicte stumbled across old photos from when she worked on a demo called Oslo Stories. On the work front, Outseta’s MCP server is now an npm package...
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Ship it already
Benedicte builds an MCP server for Outseta. Benedikt and the Userlist team set a launch date for the redesign. Now that school is back on in Norway, Benedicte is trying to validate the idea for an audio guide platform called Omvei by reconnecting with former clients. Benedikt has been working on…
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Family-product Fit
The Pirate family searches for family-product fit. Benedikt shuts down his first SaaS product. The Userlist team makes more progress on their app and website redesign project, which will be shipped a couple of weeks from now. And after running it for 10 years, Benedikt has made the decision to…
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Summers in Europe
Benedicte and her Pirate family enjoy their new summer plans. Benedikt comes back from his two-week vacation. Two weeks after jumping ship, the Pirate family have made new plans and are enjoying different activities. On the work front, Benedicte did a solid week of AI work for Outseta, and she…
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Pivot
Benedicte and the Pirate family have new summer plans. Benedikt deals with a number of things before his vacation. After sailing for 11 days, Benedicte and the Pirate family decided to jump ship because of a misalignment in expectations. Now back in Oslo, the family looks forward to a fun summer…
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Kanban boards are underrated
Benedikt finishes a few projects. Benedicte and the Pirate family are busy packing. With Leo mainly focusing on the redesign project, Benedikt wraps up other projects: two new features and their migration to Dragonfly Cloud. He also shares why it’s challenging to pick up business books when…
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Naming colors is hard
Benedicte shares her goals for the year. The Userlist team goes deep into their redesign project. Benedicte recently met up with her mentor group for a planning session and shares her goals and projected timeline for the next two years. Meanwhile, Ola has been taking charge of the user interviews...
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Don’t code the thing, talk to people first
The Userlist team is undertaking their next big project. The Pirate family spends a nice vacation at the cabin. Keeping up with their quarterly planning, Benedikt and the Userlist team have decided on their big project for the second quarter: the UI redesign. Feeling excited and a bit nervous…
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Getting some help from AI
Benedikt and Benedicte share how they’re leveraging AI to help with their current projects. For their Galleon Gateway project, Benedicte’s been working with Claude to come up with a Laravel implementation that she can feed to Cursor. While it’s going well for a couple of her projects, here’s one...
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You don’t know what you don’t know
Benedicte and Benedikt talk about vibe coding and more. Recently named one of Norway’s Leading Women in Tech for 2025, Benedicte feels honored and realizes the importance of having role models in your life. And despite feeling scattered these past weeks, she’s getting to know the API katas for...
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“Finish it and ship it” mode
The Userlist team is wrapping a couple of product stuff up. Benedicte and her Pirate family are testing a new sport. With the first quarter of the year almost coming to an end, Benedikt and the Userlist team are working on finishing and shipping a couple of projects including their transactional...
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The silver lining of a cancellation
Benedicte feels recharged. Benedikt shares the bright side of a customer cancellation. After the crazy beginning to her year, Benedicte is feeling recharged and productive. With the support load down, she finally released the article on WeWeb + Outseta and a companion expansion guide to the...
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Started 2025 with a bang
Benedikt and Benedicte share their plans for 2025.
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2024: Wins, struggles, and everything in between
Benedikt and Benedicte take a look back at the highlights of their 2024.
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The calm before Christmas 🎄
After a couple of eventful weeks, things are finally slowing down for the holidays. Queen Raae’s let-it-snow script Userlist’s Conversion Goals feature Things have been pretty busy on the product side for Benedikt and the Userlist team: launching the Conversion Goals feature, releasing new…
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Debugging horror stories 👻
Benedicte and Benedikt share life and work updates, and some debugging horror stories. Benedicte and her Pirate family have been low key sick all month. Despite feeling under the weather, they were able to bake and pack more than 100 cookies for the Christmas Market at school. She finished her…
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Too old for fun and modular startup furniture
Benedikt is in productive mode. Benedicte plays around with Xano. Benedicte is done with fun and modular furniture A fun fact about the world’s first 4G network To cope with the stressful events in the world, Benedikt went into productive mode these past week. They’ve made great progress with…
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Pushing boundaries
Benedicte is winning at her quarterly goal. Benedikt makes great progress with company triggers. Benedicte makes the Twitter-viral butter chicken recipe With only two months left in the year, Benedicte is crushing her quarterly goal: to have an enjoyable everyday life. At Whee, she’s pushing the...
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Do we really need an app for everything?
Benedikt comes back from MicroConf. Benedicte returns from their fall vacation. Benedicte’s view while coding on the boat Benedicte and tech are in a situationship Benedikt is feeling a bit drained after having an eventful time at MicroConf. While the conference itself was great, he experienced...
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Get up off the desk
Benedicte and Benedikt talk about how taking breaks actually help your projects, and more. The power of breaks, a story in three parts Leo’s talk at EmberFest Benedicte’s excited for the wins at her fractional roles: they’ve just launched their Framer plugin at Outseta; and she discovered the...
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No perfect solution
Benedikt comes back from a short vacation. Benedicte talks about their struggles with estimated arrivals at Whee. EmberFest Prior to his vacation in Munich last week, Benedikt and the Userlist team pushed a few of their upcoming features into production. He’ll also be meeting Leo for the first…
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Lovely Everyday Life
Benedicte and Benedikt talk about their hobbies. EmberFest Cards Against Artisans Now that the school year has started, Benedicte is enjoying a freer mental space. With this, she decided that her focus project for next quarter will be “Lovely Everyday Life” so she can do activities that make her...
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A not so slow summer
Benedikt and Benedicte talk about this year’s unusual summer pace, bug fixing, and more. With most people going on vacations during the summer, businesses usually anticipate things to slow down a bit for the season. But unlike previous years, it looks like businesses are not seeing much of a…
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A summer of heat waves, tropical storms, and everything in between
Benedicte shares stories from their summer at the cabin. Benedikt talks about their latest product improvements. The summer brought nice summer nights and tropical storms in Scandinavia, giving Benedicte and her pirate family some memorable cabin office life experiences. She also shares that...
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Why go to therapy if you can podcast
It’s another bittersweet episode as our hosts talk about wins and some sad news. Whee! wins the Oslo environmental prize Queen Raae and her family on the way to the cabin office The past couple of weeks have been a whirlwind for Benedicte: attending Lillian’s flute recital, spending a spa day…
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A bittersweet update
Benedikt shares a bittersweet update at work. Benedicte talks about Whee. Whee The Userlist team went into hiring mode these past couple of weeks as a team member will be saying goodbye soon. On the upside, Benedikt has successfully completed the drum course and will be rewarding himself with…
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A Journey from SaaS to Self-Discovery with Shai Schechter
Shai Schechter chats with Benedikt and Benedicte about his journey with RightMessage and what he’s been up to these days. Feelings Wheel Follow Shai on Twitter Check out Shai’s website Explore Shai’s reading list Both coming from software backgrounds and coming into the online marketing world…
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About this show
We share what it's like to build and launch products as independent software engineers. Benedikt is working on Userlist, a marketing automation platform for SaaS applications. Benedicte is working as a fractional CTO at Whee!, a long term bike rental company in Oslo, Norway.Join us on our journey and let's see where the road leads!
Hosted by
Benedikt Deicke and Benedicte Raae
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