Small Business Growth School
by Arnan Sisson
If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Episodes
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Skyrocket Your Business in 2025 – Learning From Elon Musk? /Episode 209
What happens when you fire over 80% of the employees in a business ... the answer may surprise you! In todays episode we're digging into what genius move Elon made when grabbing Twitter and also one business move for us to avoid. Whether your a massive company like Twitter or a small mom & pop...
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The Single Biggest Roadblock To Marketing Success In The Early Days & Later On /Episode 208
In these next 14 minutes you'll find the statistically highest reason why your marketing isn't working .... Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan…
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How to Weaponize Brand Marketing For Your Own Small Business /Episode 207
Brand marketing can used in either massive corporations or small mom & pop services businesses. The effect can be the same... a massive amount of FREE paying customers. So this episode will tell you if brand marketing can work for you and if so how should you execute on it starting today. Welcome...
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(ATTN: US Small Business Owners) Want To Get Fined $500 EVERYDAY From The Government In 2025? /Episode 206
Theirs a completely new mandate from the government that's actually due before the end of December, but heres' the problem... no one knows about it! Check out this episode to learn about what exactly owners MUST do and how to do it to avoid heavy expenses coming up in the new year. Welcome to…
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Five Things EVERYONE With An Automated Business Has In Place /Episode 205
The latest guru on You Tube often times says things like "learn to make a boatload of money while your sitting on the couch.. ZERO effort required. Create a 100% fully automated asset! " Those claims are pretty suspicious, can we actually do that with our own small businesses? It'd be nice to…
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How Can You Make An Irresistible Offer Without Being Taken Advantage Of? /Episode 204
What if your insane offer that gives you boatloads of new clients also leads to a flood of freebie seekers as well? People that get your stuff for free and completely take advantage of you.. This is the concern and why businesses don't do irresistible offers or half heartily craft offers that…
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Top 6 Website Fails That’s Costing You Thousands/Episode 203
Did you know that I can give you 6 insanely simple website changes that can be implemented within just a few days.. and they all can DRASTICALLY improve how many clients you get each quarter of your business? Its true, and today I'm going to run you through these tweaks to maximize your online...
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Why I FORBID Anyone From Using Paid Ads… / Episode 202
You've heard it right, I am officially telling all the listeners to not spend a dime on Facebooks paid platform... But the real question is why? Tune in to find out! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your...
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How To Be Awful At Sales And Still Get Loads Of Customers / Episode 201
Even if you are the worlds greatest marketer, if your selling something more than a few hundred dollars, and are awful at selling... your business with go bust. Or will it?? Today I'm going to go over 1 secret weapon that you can use to avoid this truth, and still have a successful business…
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Help – I Feel Like I Don’t Have Enough Hours In The Day To Do My Marketing! / Episode 200
Feel like you just want to give up on hitting that dream of running your own business? Is that it feels almost impossible to work a job to pay your bills AND do the marketing it takes to make your company a reality? If so, this episode could change your life. It'll give you the two pieces of...
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Big Google Software Change That WILL Affect Your Marketing/ Episode 199
Every fall Google makes some massive change to "stick it" to us marketers using their platform. And lets be honest, we all use their platform.. For example, probably over 50% of your leads your going after have a gmail. So this change is VERY relevant to you. So in today's episode we talk about...
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Top 11 Ways To Slow Or Totally Prevent Your Business From Growing/ Episdoe 198
If you were to simply.. not make mistakes, your business would grow! Unfortunately mistakes happen, they are very costly, and they will make you to want to pull your hair out. I want to short cut this whole process and help you avoid all that pain So with that said, sit back and discover the top…
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Two Of The Most Powerful Organic Facebook Marketing Strategies / Episode 197
Want to take advantage of Facebook, but don't have much money to spend on paid ads? Don't worry, I've got a work around! Today we're going to go through two different forms of organic, aka free marketing to help you get more customers coming in without all those super expensive bills from the…
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Is Being On A Directory A Great Marketing Idea? / Episode 196
What if their was just a SINGLE place where people went to get a particular service. You just go there, offer your stuff, and people happily pay you. Pretty amazing right? In theory this is exactly what directories are. But as with most things in life.. things aren't always as they appear. With...
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You Don’t Have Any Clients Because Your Selling The Wrong Thing/ Episode 195
I did a survey with 35 new business owners, and we found that 79% of them we're selling their services the wrong way. Check out this podcast to boost your sales and avoid this massively common mistake. Welcome to Small Business Growth School, If you're a small business owner looking for tips…
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How Do You Know Your Ready For Your First Hire? / Episode 194
Know you want to have a business that runs by itself, but the thought of hiring random people scares the daylights out of you? No worries, I've got you covered! Today Im going to walk you through my exact process I use to make initial hires in any company. Welcome to Small Business Growth School,...
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My Five Step Plan To Leave Your 9-5 & Finally Go Full Time In The Business / Episode 193
Feel like your trapped in that job you hate? The lack of money or time, can be something that holds many people back from actually experiencing the lives they know they could have if they started their own company. I've been through that transition, and today Im going to walk you through the…
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When Is It Smart To Do Paid Ads? / Episode 192
Paid ads can be a "double ended sword." On one hand using them can add another 100k to your bottom line and even also allow you to have the extra cash to hire staff to fully automate your business. But their is most definitely a dark side to it. If not used correctly, they can keep you up at…
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How To Easily Sell Any Service Over $4,000/ Episode 191
Unable to sell that massive clean up job as a bookkeeper? What about that expensive cash pay plan of care if your a PT or Chiropractor? We've got you covered! Check out today's episode and we're going to dig pretty deep into two methods that can be used to sell high dollar services. Welcome to...
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(Marketing Match Up) Best Websites In 2000 Vs. 2024 / Episode 190
Theirs some pieces to those old school websites that were literal lead getting machines that have been lost with time.. But I can say this as well, many parts of a 2000 era website should be avoided at all costs in 2024. So today's going to be a fun episode where we go back in time and dissect…
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Help – How Do I Figure Out My Prices? / Episode 189
If you price too high, people will laugh you off the phone. But on the other hand if your price are too low then you can't make a good living to pay the bills or even enjoy the occasional day off. So what are we to do?!?! Don't worry I've got you covered today. Lets dig into how to price when you...
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Easiest Way To Turn 1 Customer Into 2 / Episode 188
Want to do 50% less marketing, free up hours of your time, and even drop your paid ad spend??.. Of course you do! Well today Im going to give you an exact strategy and script that can be used to do it, enjoy! Welcome to Small Business Growth School, If you're a small business owner looking for...
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Human Psychology - 3 Way’s People Decide To Buy Things/ Episode 187
Do you have lead after lead after lead blowing you off once you get to talking about your paid service? People make purchases based off 3 factors, you may be missing one or ALL of these things with your offer. Feel free to check out today's episode to learn about what these things are and how to...
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From Lead To Paying Customer – How Long Do Different Marketing Strategies Take? / Episode 186
Not sure how long it should take to get new leads with your marketing? Or what kind of marketing you should do? Not knowing these two things has been keeping owners stuck for YEARS! Don't you worry though, my job is to get you unstuck! :) Check out the episode below, where we walk through real…
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What Would I Do If I Opened Bookkeeping Company From Scratch? / Episode 185
Do you have a bookkeeping company and frustrated by the fact that you can't get new clients from the ESTABLISHED competition with 15+ years experience? Don't worry I've got you covered. Check out today's episode where I go through my complete plan to grow a bookkeeping company and destroy the...
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Don’t Let “Opportunity” Destroy Your Business / Episode 184
Theirs always dozens of business "opportunities" out there that could make you thousands. And hopping around to different ones all the time will 100% guarantee you won't make thousands! So how do we know what to actually focus on to give us and our families the lives we want? Don't worry, Im…
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The Greatest Lead Magnet Of All Time / Episode 183
We all know lead magnets are free tools we use to get more clients coming in. But what is the GREATEST lead magnet of all time? Today Im going to go through the 3 big ones, and of course save the best one for last! Welcome to Small Business Growth School, If you're a small business owner looking...
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Why I Hate Meetings… Kinda / Episode 182
Most traditional meetings are hours long, make it a struggle to stay away, and don't really achieve anything. Today Im going to teach you how to make 10-20 min meetings that actually grow you business! Welcome to Small Business Growth School, If you're a small business owner looking for tips…
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What Do I Actually Do When My Staff Are Running My Business 100% For Me? / Episode 181
Whether you need all the tactical steps to get your business to run without you OR some great motivation for what business automation can do to completely change your life... this episode is for you! Listen closely we're going to do a deep dive into the topic in just a few moments. Welcome to…
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Need A Building? My Sure Fire Way To Grab One Quickly & Safely / Episode 180
It's sad to say that many people that want to start a small business feel hopeless. Their hopeless because, they need a building to run their company and these insane real estate costs can make it seem almost impossible! I've heard this so many times on coaching calls that I've decided to do an...
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ATTN: 3 Different Kinds Of Leads And How To Respond To Actually Get The Sale / Episode 179
Im running a small business, people want to buy my stuff. Every lead is the same.. right? ... WRONG! This is a very common misunderstanding that new or struggling owners have. Theirs actually a few types of leads out there and how to get each one to buy your services is drastically different. So...
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Want To Automate Your Business? Four Places To Find Your Next New Hire… / Episode 178
The first big question an owner has is where in the world do I find customers? Once that problems solved, of course another one comes :)... Where in the world do I find my next hire? So today Im going to go after that second question, I'll give you four key strategies you can use to find your…
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Why Most Local Businesses Are Wasting Their Time Doing YouTube / Episode 177
YouTube has over 2.49 billion users on the platform EACH month. So its pretty much a no brainer that us local businesses should use it right?.... wrong! This may seem pretty controversial at first, but after hearing today's episode its going to make a lot of sense. And hopefully save you a lot of...
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Seven Simple Ways Business Owners Can Reduce Headaches & Neck Pain / Episode 176
Running a business definitely takes a toll on the body. Between all the stress we carry in our shoulders to hours of sitting at the desk... neck pain and headaches can hit us like a mac truck! Luckily for all you listeners, my very first business was a physical therapy company, so Im fairly...
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4 Steps To Getting Your Payment From A “Deadbeat” Client / Episode 175
Who here doesn't go crazy when they do a terrific job for someone and at the very end when its time to pay... your client ghosts you? This happens all too often with us service businesses. So with that said, will today's lesson teach you how to get all of your missing cash back from the year, no....
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Main Lesson From The Most Popular Business Book Of All Time/ Episode 174
If you just read this book Im going to talk about today say 10 times. And aggressively apply its principles each and every day for 10 years, its almost impossible to not be successful in business... So with that said, lets dig into what this great business book is and the biggest take home...
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Why Your Website Is Actually Pushing Leads Away… / Episode 173
One of the first things we do when we start a business is create our website, but what 99% of mom & pop business owners DON'T know is that their making something that actively pushes leads away... So today we're going to do a deep dive into two different things that you must have on your site to...
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Japanese Study Found This One Thing To Reduce Stress By 19.4% In Business Owners / Episode 172
I've got to admit, every single business owner that I've ever known that was insanely stressed day after day after day... didn't make it. Whether it was their business dying, family relationships taking a hit, or having a major health scare. Things went downhill. As business owners we must…
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Exact Script To Use After Each Sale to Get Another FREE Customer / Episode 171
Want to learn a fun sales strategy to turn 1 paying client into 2? ... The immediate answer should be YES! The best part about this is that this isn't a deceptive tactic that takes from your new customer. It's a deal that they actually love, gives them loads of value (.. maybe even cash), and…
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3 Most Common Reasons Why Your Lead Gen Fails / Episode 170
Having problems with your paid ads? Your posts on Instagram and Facebook not getting much interaction? Or just feeling like marketing in general just doesn't work for your specific business? If so, your not alone. Almost every business owner feels this way at some point. But here's the thing...…
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How To Make Newspaper Marketing Actually Work / Episode 169
What if I was to tell you there's a massive opportunity with Newspapers in 2024. Laughable right?!?.. Maybe not Today we're going to walk through a strategy that will allow you to reach thousands of people, develop solid credibility fast if your a new/struggling small business, get new PAYING...
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Most Underrated Social Media Platform In 2024 & Why You Must Market Here / Episode 168
Everyone loves a good underdog story! What if I was to tell you that theirs a platform that NONE of your competition is using and on top of that it could bring in a boatload of hot leads into your business? You'd probably jump on it really quick. Well that's what we're going to cover today. Im...
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How To Get Customers To NOT Balk At Spending Over $100 / Episode 167
Frustrated by leads constantly price shopping you and going to competitors that give them horrible service/results? This can not only impact the profits of your business, but it ends up making a lot of people unhappy with the poor results they get from the competitors that are charging nothing....
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Marketing Strategy That Will Give You The Highest % Of Leads That Buy/ Episode 166
What if I was to tell you that their was a single marketing approach that could give you 25-40% more buyers than any other marketing strategy out there. You'd be pretty interested right? If so, your in luck! Today we're going to dig into what this approach is and two different ways you can...
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Want To Increase Your Profit’s Quickly? Check Out My Top 3 Ways To Do It! / Episode 165
Did you know that Revenue is ... meaningless? Most owners focus 100% on that number, but what really matters is what you ACTUALLY take home and put in your pocket, which is profit! Today we're going to do a deep dive into three quick and simple ways you can scale the profit in your company.…
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3 Vital Steps To Automate Your Small Business / Episode 164
Not interested in working 12 hours days for the rest of your life? Heck, that's worse than a 9-5 but why do so many business owners do it? Simple, because they don't know how to automate their business! Today we're going to talk about the three important step's ALL businesses must take before…
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Accelerating Your 5 Star Reviews On Google & Facebook To Get More Organic Traffic / Episode 163
Lets be honest here, if you don't have 10+ Five Star reviews on your Facebook page or Google My Business page its pretty likely that people will pick your competition over you... Even if you have the better service! That's just the world we live in, in 2024. At the scroll of a finger people will...
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When’s The PERFECT Time To Hire A Marketing Assistant? / Episode 162
Want to hire a $15-$17/hour member of staff that will get you 10 solid phone consultations a week, sounds great right? It is, but to make sure your business and this hire last you need to hire at the RIGHT time. Today we're going to go over exactly when this time is, so when you make this hire…
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SEO Marketing, Is It A Powerful Lead Gen Strategy Or Flop? / Episode 161
In the marketing world SEO is the newest hot term. But with all fads, we have to all wonder is it really worth all the hype or is this just a waste of money? Luckily for all the listeners I've had to ask myself that same question with all of my own businesses over the years, and Im going to give...
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(Opinion) From 100+ Coaching Calls- Here's Most Common Reason Businesses Fail / Episode 160
You may think marketing, sales, or product makes or breaks your business... nope. This is the #1 thing Ive found to kill businesses from doing consultations with hundreds of owners. We're going to walk you through what this is, and how you can avoid it to allow you to grow your business to the…
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About this show
If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Hosted by
Arnan Sisson