PODCAST · business
Small Marketing Teams
by Josh Paul
Most marketing advice is pulled from big companies. How many times have you read a business book with advice on how Apple or Google did it? Those growth strategies just don't apply to smaller businesses. The Small Marketing Teams podcast is full of specialized advice for the people responsible for growing small and mid-sized companies. For the past 10 years, I've researched, tested, and seen success with the marketing and sales approaches that I will teach you so that you can achieve remarkable results without a huge budget and team.
Episodes
-
Why Is Lead Management So Important to Scaling Your Business? [Episode #31]
The Role Of Lead Management In Growing Your Business Who doesn't love inbound leads? Inbound leads are amazing. You create helpful, insightful, educational, and original content for your market, and people find you. Next, they request a demo, take a product tour, download an eBook, cheat sheet…
more -
The Fixable Mistake New Content Marketers Make [Episode #30]
There are 4.5 million new blog posts published every day. What does that mean for a company that is publishing content to get found? It means that the competition is fierce. Not only does your blog content need to be high quality, but your headlines (i.e. the promise of what is in your blog post)...
-
Experiment: Do HubSpot's Sales Enablement Tools Really Save Time? [Episode #29]
The following experiment shows how using HubSpot's sales tools correctly can help sales reps redirect 30 hours a month back to selling and building relationships. These days, the line between jargon and effective business communication is razor thin. When you are running a fast-paced business…
more -
How To Generate More Sales Conversations From Inbound Leads [Episode #28]
Is your sales team is struggling to get leads on the phone? This might be one of those situations where technology and easy access to digital data are getting in the way of good old fashioned common sense. Check this out... When a new lead gets assigned to one of your sales reps, there are things...
-
Beyoncé Powerful Lesson For Small Marketing Teams [Episode #27]
How many concerts did you attend last year? 1 concert? 2 concerts? Every other weekend? For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each performance's ticket and merchandise sales. I want to share a story about how one savvy superstar...
-
The Hidden Sales Killer That Almost Always Goes Undetected [Episode #26]
If you are under pressure to increase revenue, it can be an awful feeling. Everything becomes very urgent and chaotic. You are motivated, but if you don't get tangible results in short order, your mindset and ability to take action can start to spiral. Have you been in this position? Are you…
more -
How To Increase Search Engine Rankings (SEO) In A Crowded Market [Episode #25]
Sit still. Did you feel that? That is the traditional SEO ground shifting beneath your feet. The way that your company gets ranked on the first page of Google or Bing has significantly changed in the past 2-4 years. Are you seeing it? I started to notice it about a year before I sold my company…
more -
How To Avoid Getting Burned By "Simple" CRM Software [Episode #24]
Are you ready to jump head first into the HubSpot CRM or another new CRM? Maybe, you already took the plunge and it is not living up to your expectations. If you think a newer, more modern CRM will make your life easier and solve your sales team's complaints, I'm here to tell you from first-hand...
-
Can HubSpot And Inbound Marketing Be Used In Account-Based Marketing? [Episode #23]
When most people think of HubSpot, they think INBOUND MARKETING. When most people think INBOUND MARKETING, they think lead generation. It goes something like this: Produce original, educational, insightful content to: Get found by buyers Turn website visitors into leads Convert leads into…
more -
How To Get Better Results By Dumping Your Marketing Podcasts, Books, And Blogs [Episode #22]
In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips. Well, I'm here to tell you that you can actually grow your business faster if you turn that wisdom on its head…especially if you are part of a small...
-
How To Create A Chatbot That Turn Website Visitors Into Sales Conversation [Episode #21]
I have two questions for you… What if you could provide specific answers to those questions without making prospects and customers dig for info on your website? How would your business be impacted if you could use those opportunities to bring people down your funnel faster? I recently lead a...
-
The #1 Reason Why People Say No To Your Marketing Ideas [Episode #20]
Getting buy-in. Getting approval. Getting greenlit. Getting sign-off. This step is woven into the fabric of how companies move forward with new marketing strategies, projects, and tools. This gate can also be where good ideas go to die. Has the following situation ever happened to you? You have…
more -
How Long Should Your Marketing Emails Be? [Episode #19]
The conversation around how to get people to open, click, and convert on marketing and sales emails has been intense for almost two decades. Some people swear by short emails. Others see success from emailing lengthy stories that build trust and relationships. You can also find studies that tout...
-
How To Beat Competitors 5X Your Size Using Marketing Micro-Systems [Episode #18]
There is an organization near Phoenix called Feed My Starving Children. They package up meals and send them to starving and malnourished children in places all over the world. Last weekend, I had the opportunity to participate in a Feed My Starving Children event at a local church. There were 40...
-
When To Pay For Marketing Automation Help (And When To Do It Yourself) [Episode #17]
I don't get paid to set up basic marketing and sales automation. If that is what you are looking for, then I don't want your money. In fact, you shouldn't pay anyone to set up basic workflows. You or a member of your team should take an enter-level class from HubSpot or your marketing platform so...
-
How Smart CEOs Increase Profits By Turning Marketing Automation Into Total Business Automation [Episode #16]
Why, when I introduce myself to someone in a networking situation, do I try to not to use the term "marketing?" The truth? Marketing has a bad reputation. People don't trust marketer. Marketing conjures feelings of manipulation. Despite the rise of helpful, educational, valuable content…
more -
Small Marketing Team Survival Guide [Episode #15]
It has been way too long since I published a podcast episode for you. That ends today! I'm back and excited to bring you fresh tips for growing your business - even if you are not a well-funded start-up or household name brand. Over the past year, I dug deep into how marketing is changing. If you...
-
How to 7X the Return on Your Lead Nurturing Campaigns [Episode #14]
Let's face it. Most companies are terrible at lead nurturing. They send boring, impersonal emails every few weeks over several months. These companies think that they are staying top of mind with you, but they are really getting lost in a sea of similar emails that are not getting opened. Want...
-
The Trick to Getting Salespeople to Close More Inbound Leads [Episode #13]
When a buyer wants to buy from you, your salespeople love life. When an inbound lead comes in at the top of the funnel, they are usually not ready to buy. They are often not even ready to have a conversation with sales. That creates a lot of frustration inside your organization, especially if…
more -
How to Avoid Being Disappointed in Your Marketing Software [Episode #12]
Have you ever made a sizeable investment in marketing or sales technology and then been let down by what it actually can and can't do? I see this all the time and I want you to know that it can be avoided. In this episode, we discuss why people feel disappointed in their marketing software and…
more -
The Big Lead Nurturing Mistake Marketers Make (and How to Avoid It) [Episode #11]
Do you get bogged down by countless emails from companies trying to sell you something after you downloaded their ebook? Do you wonder if the communication you send prospective customers are making an impact or is it just noise? Don't be that company… In this episode, we discuss lead nurturing…
more -
How to Write a Book to Generate Leads and Boost Your Brand [Episode #10]
God bless the internet! It has changed so many of the ways we get things done. You can have a masseuse ordered to your house. You have insight into your prospective customers' interests before you pick up the phone for the first time. You can change your dinner reservation at the last minute...
-
How to Accelerate Lead Generation When Using Content Marketing [Episode #9]
Many executives and business owners are surprised that content marketing is a long game. You are consistently helping and educating your market in order to get found by buyers and turn those website visitors into leads. After hearing about success stories all over the internet and at marketing...
-
Content Marketing: How to Find Blog, Video, & Podcast Topics [Episode #8]
When I speak at marketing events and conferences, one of the top questions I get from the audience is how do I determine what I blog about. Today, I'll reveal my three favorite methods. Learn how your small marketing team can generate hundreds of ideas for your blog, videos, and other digital...
-
How to Create Killer Product Videos Without a Professional Video Crew [Episode #7]
When it comes to getting found and generating more leads, marketing videos have gone from a nice-to-have to a must-have. However, the thought of consistently planning and producing educational or middle of the funnel product videos can be intimidating, especially when you are a small marketing...
-
Five Ways Small Marketing Teams Can Crush It In 2017 [Episode #6]
Have you had enough of the "2017 marketing trends" articles? Great! Me too. Let's get down to business with five specific areas that small marketing teams should focus on this year. You won't find these marketing tactics in any mainstream business podcast or "marketing trend" listicles. But, they...
-
How to Turn Your Leads Into Customers [Episode #5]
Once you are getting found by prospective customers and converting website visitors into leads, what should you do next to turn those leads into paying customers? This is one of the top hurdles for small and mid-sized companies and a wall I hit head-on early in my career running small marketing...
-
How to Generate Qualified Leads From Your Website [Episode #4]
If you put in the effort to consistently drive people to your website, are you confident that it is set up to turn those website visitors into leads? That's great that your business is getting found! Your website traffic metrics continue to climb, but you are leaving money on the table if you are...
-
Marketing Tools & Tactics: How to Attract Customers Online [Episode #3]
Getting found by buyers in your target market is the first step in growing your business. The good news is that it is easier than you might think. Attracting buyers is the first part of the process I use to generate qualified leads and get more customers. You can't show off your superpowers in...
-
The #1 Marketing Tool I Use to Grow My Business [Episode #2]
When it comes to marketing your business and bringing in new customers, you can't improve everything at once. Unfortunately, that is a reality. So, what are you going to do? Focus on branding, getting people to come to your website, generating leads, or turning leads into customers? You can't do…
more -
Why It's a Great Time to be Part of a Small Marketing Team [Episode #1]
Do you have a plan to grow your small or midsized business without a spending a lot on advertising and hiring a big marketing team? If you follow the thousands of marketing tips online, it is easy to get overwhelmed and waste both time and money. However, the path is clear and it's very doable....
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Most marketing advice is pulled from big companies. How many times have you read a business book with advice on how Apple or Google did it? Those growth strategies just don't apply to smaller businesses. The Small Marketing Teams podcast is full of specialized advice for the people responsible for growing small and mid-sized companies. For the past 10 years, I've researched, tested, and seen success with the marketing and sales approaches that I will teach you so that you can achieve remarkable results without a huge budget and team.
HOSTED BY
Josh Paul
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Small Marketing Teams have?
Small Marketing Teams currently has 31 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Small Marketing Teams about?
Most marketing advice is pulled from big companies. How many times have you read a business book with advice on how Apple or Google did it? Those growth strategies just don't apply to smaller businesses. The Small Marketing Teams podcast is full of specialized advice for the people responsible for...
How often does Small Marketing Teams release new episodes?
Small Marketing Teams has 31 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Small Marketing Teams?
You can listen to Small Marketing Teams on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Small Marketing Teams?
Small Marketing Teams is created and hosted by Josh Paul.
URL copied to clipboard!