PODCAST · business
Smart Marketing
by Jason Verdelli
Gain actionable ideas and insights on proven marketing strategies that work.
Episodes
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The 5 Step Process to Properly Measure ROI from Marketing
One of the biggest frustrations marketers face, especially in B2B companies, is tracking return-on-investment from campaigns all the way through the sales process. Sales blames marketing for the "lack of leads" or "lack of lead quality" and marketers blame sales for not following up with leads in…
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12 Ways to Be More Useful to Your Customers
Are you struggling to get your content shared and attract new customers? Are you solely relying on paid media channels to drive traffic and leads to your business? If so, you need to consider shifting your mindset and marketing strategy toward being USEFUL. Too many marketers focus too much of...
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4 Steps to Develop a Winning Digital Marketing Strategy
To develop a winning digital marketing strategy you need to: Clearly identify your business objectives Define your Key Performance Indicators (KPI's) - metrics driving toward your business objectives Do your research and identify strategies that have worked for similar businesses Stay focused and...
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How to Incorporate Your Brand Strategy Into Marketing Campaigns
Your brand strategy is who you are as a company. It's why you existing. It's where you are going. It's how you are going to get there. It's a living, breathing document that represents all of these elements. In this episode of Smart Marketing, you'll learn how to incorporate your brand strategy...
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How to Craft a Contract of Expectations
Your contract of expectations are terms that you establish with your target audience to reaffirm your brand promise and strengthen the trust they have with your brand. Think satisfaction guarantees, service warranties, and other terms that lower the friction in a transaction. In this episode of...
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How to Craft a Brand Promise
Your brand promise is a set of expectations on the tangible and intangible benefits of your products and services. It lowers the defensive nature that your target audience has before buying from you. It solidifies trust. It creates another competitive advantage for your company. It's one of the...
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How to Craft a Brand Story
Your brand story is a combination of all your brand elements (e.g. purpose, mission, vision, etc.) package in a narrative that speaks to your target audience. It starts by digging deep into the core problems that your company solved in the beginning, how your company solved that problem, and then...
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How to Establish a Primary Target Audience
Defining all aspects of your primary target audience is a critical step in creating effective marketing campaigns. Your primary target audience includes everything from demographics, geographics, super cultures, subcultures, needs, behaviors, mindset (psychographics), lifestyle, and more. In this...
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How to Build Brand Personality Characteristics
Your brand is a living breathing organism that has the same distinct personality characteristics as you and me. Brand personality characteristics are the manifestations of the core values and essence (feeling and quality) behind your brand. It affects the tone of voice in your copy. It provides a...
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How to Craft a Brand Value Proposition
Your brand value proposition is a mix of tangible and intangible benefits that your company provides to your target audience. In order to develop a strong value proposition, you need to understand what the market demands and how your competition is positioning themselves in the market so you can...
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How to Build Brand Essence
Your brand essence is how your brand makes people feel. It's the fundamental quality or nature of your brand summed up in one or two words. Understanding how people in your target audience want to feel is the reason why they will choose your company and continue to buy from you. In this episode…
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How to Craft Brand Core Values
Your brand core values represent everything your company believes in. It's an emotional connection between you and your audience. Trust is built when your brand values align with the values of your audience. Value alignment is also the reason when your customers choose to do business with you. In...
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How to Craft a Brand Vision
Your brand vision represents where you are going and why the market should care. It provides a roadmap for how your company will fulfill its brand purpose and brand mission. In this episode of Smart Marketing, you'll learn how to develop a strong brand vision to guide the direction of your…
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How to Craft a Brand Mission
Need better results from your marketing campaigns? Want to stop struggling in determining what kind of content to create? Well, it all starts with building a brand strategy and a brand mission. Your brand strategy is the north star of your company and your brand mission is how you are going to…
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How to Build Brand Purpose
Are you struggling to develop ideas for content or how to shift your content based on the current time? If so, you need to reference a brand strategy. The problem for most organizations is that they don't have one. In this episode of Smart Marketing, you'll learn how to develop your brand…
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How to Transform Your Brand With The New Norm
In this episode, I interview branding expert Melissa Fritchey to provide specific strategies you can employ to position your brand for the new norm.
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Frequently Asked Questions
How many episodes does Smart Marketing have?
Smart Marketing currently has 16 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Smart Marketing about?
Gain actionable ideas and insights on proven marketing strategies that work.
How often does Smart Marketing release new episodes?
Smart Marketing has 16 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Smart Marketing?
You can listen to Smart Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Smart Marketing?
Smart Marketing is created and hosted by Jason Verdelli.
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