PODCAST · business
So Invested
by Maddy Guest & Sophie Dicker
The weekly money conversation that’s been missing from your group chat.Smart, unfiltered chats about money, business, and building a life you’re invested in.
Episodes
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Our final episode 🧡
To our wonderful community... it's the end of an era. After six years, 191 episodes, 26 live events, and 20k+ incredible community members, we've recorded the final episode of So Invested (for now). When we started this podcast, we hoped it would make investing and money conversations feel a…
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The skills you need in an AI world
One of the all time debates over the past couple of years has been, is AI going to take our jobs? But we are ever the optimists and think that it will only enhance, BUT there are some skills you should be focusing on to stay relevant. In this episode, we’re unpacking the six skills we’re...
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The 7 mindset shifts we are taking into 2026
We've become more and more certain on one thing - mindset is everything. In business, in your career, in your life… it’s the difference between feeling stuck and actually growing. In this episode, we’re sharing the 7 lessons we’re taking into 2026: the ones that are shaping how we work, make...
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Signs you’re experiencing lifestyle creep
Ever noticed how quickly “special” becomes normal? The nice hotel. The upgraded flight. The boujee dinners. The “I deserve it.” In this episode, we’re talking about lifestyle creep - why it happens, why it feels justified, and how it quietly slows down your path to financial freedom. We explore:...
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How to take calculated risk to grow your business
In episode four of Backbone, we get into something every founder talks about but few assess properly: risk. Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly drain your time confidence. This week, we unpack how we think about risk in our…
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Earn more without burning (out) more
How do you grow your income without draining your energy? In this episode, we’re unpacking what it really looks like to earn more sustainably - whether you’re in a 9-5, building something on the side, or working for yourself. After reflecting on the past year (and watching friends + founders in…
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Cash is QUEEN: How to manage cash flow
In episode three of Backbone, we get into the numbers that actually keep your business alive: cash. Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the most misunderstood (and least confidently managed) parts of running a…
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How much should you be saving vs investing right now?
In today’s episode, we tackle one of the most common money questions: how much should you actually be saving, and how much should you be investing? We break down how we’re personally thinking about this in 2026, including the specific saving figures we’re aiming for, how we’re prioritising...
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The AI tools we're using to upgrade 2026
Today we're sharing the AI tools we actually use to reduce mental load, automate boring life admin, and make better decisions - at work, with money, and in life. We cover: ✨ Why women are adopting AI at lower rates - and why it matters ✨ Mental load & admin: Perplexity / Comet, Granola, Lindy.ai…
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The tax conversation no one had with you at school
Welcome to episode two of Backbone! The four part mini series where we discuss the financial side of building a business. Today, we get into the structures that sit underneath your business and the tax impacts of each! Whether you’re just starting out, running a side hustle, or transitioning into...
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4 systems you need to achieve your 2026 goals
At the beginning of every year, we are filled with new motivation and an attitude for change. But here’s the thing - motivation is a terrible long term strategy. Instead, we need consistent systems in place to actually achieve our goals, for when motivation (undoubtedly) dips!! In this episode…
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The Accountability Mindset: the shift from avoidance to owning your financials
Welcome to Backbone: a four-part mini series all about the financial backbone of building a business, side hustle, or freelance career. We talk endlessly about the exciting parts of building something - the idea, the creativity, the passion, the momentum. But behind the scenes, it’s often the…
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Our dream & scheme era
We're backkkk! And we have a life update for you!!! It's our first time recording from different places in years, so we discuss why Soph is taking a deliberate pause to rethink her next chapter. The next eight weeks is all about taking you behind the scenes of how we’re setting ourselves up for…
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Our very honest 2025 year in review
For our final episode of 2025! We’re closing out the year the only way we know how - with a very honest chat about what actually happened in 2025. From career pivots to money mindset shifts, moments of growth and challenges - we reflect on what we learned, what we’re letting go of, and what we…
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The six step playbook to getting a new job
Are you feeling stuck in your job but also overwhelmed at the thought of finding something new? We have been having so many of these conversations with friends so it got us thinking - let's create a playbook, using AI (so it takes out a lot of the brunt work) to land your dream job come the new...
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Michelle Battersby on building & exiting Sunroom
Surprise! This week’s ep is something a little different... Many of you will know that Maddy's day job is on the investment team at Blackbird. Well this week, on a very special interview episode, Maddy is sitting down with one of the founders that Blackbird invested in - Michelle Battersby - to...
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Is Spotify the next great AI stock?
Hot take: Spotify isn’t just where we listen to music anymore... It’s quietly becoming one of the most powerful tech companies in the world. This week, we unpack the story behind the streaming giant’s wild rise - from solving piracy in a Stockholm apartment to turning its first-ever profit,...
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Is this the end of TikTok as we know it?
TikTok might be about to change forever. The U.S. government has pushed through a forced sale - and one of the biggest questions on everyone’s mind is: who’s buying it, and what happens next? This week, we’re unpacking how the TikTok sale came to be, what it means for creators, and whether this...
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The networking advice we’re living by
Networking gets a bad rap, and honestly... we get it! Walking into a room alone can feel terrifying. But here’s the truth: every opportunity we’ve had, from jobs to friendships to this podcast, has come through our networks. This week, we’re redefining what networking actually means, why it…
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Is burnout the hidden cost of ambition?
Is hustle culture making a comeback or are we just redefining what ambition looks like? This week, we’re unpacking the messy middle between chasing success and protecting our sanity. As ambitious women, we’ve felt the tension between striving, setting boundaries, and the burnout that inevitably...
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8 money lessons we wish we knew in our 20s
If you could sit down with your 20-year-old self and talk money… what would you say? This week, inspired by Jay Shetty’s viral money lessons, we’re sharing the lessons we wish someone had told us sooner. From wasting cash on fast fashion and staying stuck in scarcity, to ignoring the power of...
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How do I start a personal brand?
A LinkedIn post from Lucy Wark got us thinking about our 'career brands'... your personal brand but in a career setting. Your career isn’t about climbing a ladder, it’s about building an identity that grows and changes as you progress and the best way to do that is through building a career…
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Definitely NOT about who pays on the first date
Hot take: Dating in 2025 feels less like romance and more like economics... Inspired by the film Materialists and the conversations it’s sparked, we unpack the financial impact of the dating apps on modern dating: the rise of financial transparency as a new love language, why accidental “ROI...
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Is property a good investment?
Buying a home has always been part of the “Australian dream” but in 2025, it feels like the dream looks a little different. Some people are diving into property, others are choosing to rent and invest elsewhere, and a growing number are packing up and moving overseas instead. So, how are people...
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The book that flipped our money mindset
For our very first Investment Club episode, we’re diving into the book Die With Zero - a money mindset read that challenges the way we think about saving, spending, and what it really means to live well. We unpack the big ideas, including: Why over-saving might just be scarcity in disguise The...
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Do we all have money dysmorphia?
Ever felt broke even when you know you’re not? That disconnect has a name: money dysmorphia - and it’s more common than you think. In this episode, we unpack the feeling of financial “not-enoughness” and how it shows up: the distorted self-perception, the highlight-reel comparison trap, and the...
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What Jeff Bezos’ $50M wedding teaches us about wedding budgets
Jeff Bezos’ wedding reportedly cost $50 million and the internet had thoughts. But is that really outrageous when you’re worth $244 billion? In this episode, we dive into what the average person can learn about wedding budgets from the Bezos extravaganza, what the average Aussie wedding really...
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Listen to this if you need a financial reset
We’ve been a little off-track with our financial goals this year… so with the new financial year kicking off, it felt like the perfect moment for a reset. In this episode, we’re walking you through our Rich Girl Formula - designed to help you build a stronger money mindset and better financial...
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We need to talk about Labubus!
From a soft toy keychain to a billion-dollar empire... Labubu is the internet’s latest obsession, and the toy behind a 560% share price spike at China’s Pop Mart. But how did it go from niche artist collab to global status symbol (and sell for up to $150,000 along the way)? In this episode, we…
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Is it too late to change your career at 30?
Have you caught yourself wondering if you are in the right job - and if it’s too late to start over? We have too. Lately, both of us have made some pretty big career moves: Mads has moved into the VC world and (big news!) Soph has quit her corporate job. And we know we’re not the only ones - the...
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Rhode to $1B: How Hailey Bieber built a billion dollar brand in 3 years
From glazed donut skin to a billion dollar exit - Hailey Bieber’s Rhode just sold to E.l.f. in one of the biggest beauty acquisitions of the decade. But how did a minimalist skincare brand with fewer than 10 products pull off a $1B valuation in just three years? In this episode, we dive into the...
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Emma Grede's career advice that we're actually listening to
Emma Grede is the business woman behind some of the world's most successful retail companies including Good American and Skims, and a powerhouse that has carved out a career that’s bold, intentional, and unconventional. In her recent interview on The Diary of a CEO, Emma shared refreshing…
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Why the smartest brands are betting big on women’s sports
From packed stadiums to record-breaking broadcast deals, women's sport is finally having its moment - but is it just a moment, or the beginning of a permanent power shift? In this episode, we dive into the booming business of women’s sport: why audiences are showing up in droves, how brands are...
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Is splitting the bill keeping us from real connection?
Splitting a bill is an inevitable occurrence when out socialising, so why can it feel so awkward and transactional? In this episode, we dive into Christabel Mintah-Galloway's thought provoking post titled Is splitting the lunch bill down to the cent keeping us from real connection? We unpack how...
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Anna Wintour: The business brain behind the Met Gala
Every year, the Met Gala dominates headlines with extravagant looks and celebrity selfies. But behind the velvet ropes and tailored suits is one of the most powerful - and profitable - marketing machines in the world, masterminded by none other than Anna Wintour. In this episode, we explore how…
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Nagi v Brooki | The money in copycat culture
The Nagi v. Brooki scandal exploded across social media last week - what looked like a drama confined to the cookbook world actually reveals a much bigger business story. This week, we unpack behind the scenes of the publishing industry and why publishers are making their bets on the creator...
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We’re backkkkk! And we’ve gone solo
On today's show, Maddy and Soph are back - and bringing you up to speed on everything that's changed over the past six months. From leaving their media network to fully owning So Invested, t'is the season of big moves, fresh starts, and major personal growth. They share life updates - including...
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Frequently Asked Questions
How many episodes does So Invested have?
So Invested currently has 37 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is So Invested about?
The weekly money conversation that’s been missing from your group chat.Smart, unfiltered chats about money, business, and building a life you’re invested in.
How often does So Invested release new episodes?
So Invested has 37 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to So Invested?
You can listen to So Invested on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts So Invested?
So Invested is created and hosted by Maddy Guest & Sophie Dicker.
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