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Sobeys & Safeway Liquor Beer of the Week
by Edmonton Sports Talk
Catch up on the latest "Beers of the Week" for Sobeys and Safeway Liquor
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127
Sobeys Liquor Beer of the Week: Banded Peak Brewing | July 31st, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Colin McLean, Founder of Banded Peak Brewing! He joined the fellas virtually to showcase this weeks beer of the week, which is the Banded Peak Brewing Field Kit Lager Mix Pack. You can purchase a 15 case of beer for $32.99, saving $9.00 when you buy one!
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126
Sobeys Liquor Beer of the Week: Alley Kat | August 7th, 2026
Sobey's & Safeway Beer Of The Week. Alley Kat brought their Pink Lemonade, Aprikat, Casual Water and 6 O'clocker Lage and sale for $9.99 a pack!
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125
Sobeys Liquor Beer of the Week: New Level Brewing Co. | August 14th, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Drew Ross fom New Level Brewing Co! He joined the fellas virtually to showcase this weeks beer of the week, which is the New Level Brewing Co Core Mix Pack. You can purchase an 8-pack for $21.99, saving $6.00 when you buy one!
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124
Sobeys Liquor Beer of the Week: Wild Rose | Alberta Slammer Tropical Pale Ale
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Arthur Ruston, who's in studio representing Wild Rose and their Alberta Slammer! He showcased this weeks beer of the week, which is the Wild Rose Brewery Alberta Slammer Tropical Pale Ale. You can purchase a 4-pack for $13.49, saving $4.00 when you buy one!
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123
Sobeys Liquor Beer of the Week: Born Brewing Co. High Season Salted Lime Lager
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Erin McQuitty from Born Brewing. She joined the fellas over the phone for this weeks beer of the week, which is the Born Brewing Co. High Season Salted Lime Lager. You can purchase a 6-pack for $11.99, saving $2.00 when you buy one!
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122
Sobeys Liquor Beer of the Week: Origin Malting & Brewing Co. Cowboy Pale Ale
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Mark Hamilton, the Origin Brewing Director of Sales & Marketing. Joining Mark on the show, (and pictured on the can), will be one of Canada's all-time great professional bull riders, Scott Schiffner! The boys joined the fellas virtually for this weeks beer of the week, which is the Origin Malting & Brewing Co. Cowboy Pale Ale in honour of the Calgary Stampede. You can purchase a 4-pack for $11.49, saving $4.00 when you buy one!
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121
Sobeys Liquor Beer of the Week: Cold Garden Sunburst Hazy Nepa
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Blake Belding from Cold Garden. Unfortunately he was unable to join today's program but the fellas still tried this weeks beer of the week, which is the Cold Garden Sunburst Hazy Nepa. You can purchase a 4-pack for $13.99, saving $4.00 when you buy one!
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120
Sobeys Liquor Beer of the Week: SYC Brewing Co.
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Co-founder of SYC Brewing Co, Andrea Pysyk. She joined the fellas virtually for this weeks beer of the week, which is the SYC Brewing Co Pineapple F.O.M.O. You can purchase a 4-pack for $15.99, saving $3.00 when you buy one!
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119
Sobeys Liquor Beer of the Week: Big Rock Brewery
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Brad Goddard from Big Rock Brewery. He joined the fellas virtually for this weeks beer of the week, which is the Big Rock Brewery Rock Box. You can purchase a 15-pack for $28.99, saving $13.00 when you buy one!
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118
Sobeys Liquor Beer of the Week: Good Mood Brewery
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Ian from Good Mood Brewery. He joined the fellas in studio to showcase this weeks beer of the week, which is the Good Mood Cream Ale. You can purchase a 4-pack for $12.99!
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117
Sobeys Liquor Beer of the Week: Alley Kat Brewing Co
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Pierce from Northern Alberta Retail Rep. He joined the fellas in studio to showcase this weeks beer of the week, which is the Alley Kat Brewing Co Punchline Pineapple Coconut or Set to Summit Session Ale. You can purchase a 4-pack for $13.99, saving $2.50 when you buy one!
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116
Sobeys Liquor Beer of the Week: 948 Brewing
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by David from 948 Brewing in Airdrie. He joined the fellas in studio to showcase this weeks beer of the week, which is the 948 Brewing Pickled Tink. You can purchase a 4-pack for $12.49, saving $3.50 when you buy one!
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115
Sobeys Liquor Beer of the Week: Grizzly Paw Brewing
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Nick Fodor from Grizzly Paw Brewing. He joined the fellas virtually to showcase this weeks beer of the week, which is their Big Shiny Brews Mixer Pack. You can purchase a 12-pack for $24.99, saving $8.00 when you buy one!
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114
Sobeys Liquor Beer of the Week: Long Hop Brewing Co
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Jared Belfrage from Long Hop Brewing Co. He joined the fellas virtually to showcase this weeks beer of the week, which is their New Zealand IPA. You can purchase a 6-pack for $12.99, saving $4.50 when you buy one!
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113
Sobeys Liquor Beer of the Week: Brewesters
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Don McDonald from Brewesters. He joined the fellas virtually to showcase this weeks beer of the week, which is the Mexcellent Light Cervaza. You can purchase a 6-pack for $12.99, saving $4.00 when you buy one!
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112
Sobeys Liquor Beer of the Week: Cowboy Trail Brewery
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Jason and Chloe Traviss from Cowboy Trail Brewery. They joined the fellas in studio to showcase this weeks beer of the week, which is the Hippies & Cowboys HAZY NEIPA! You can purchase a 4-pack for $13.99, saving $4.00 when you buy one!
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111
Sobeys Liquor Beer of the Week: Endeavour Brewing Company
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Owner and Head Brewer of Endeavour Brewing Company, Matt Atkins. He joined us in studio to showcase this weeks beer of the week, which is the Sudden Draft IPA. You can purchase a 4-pack for $13.99 saving $5 when you buy one.
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110
Sobeys Liquor Beer of the Week: Snake Lake Brewing Company
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Co-Owner of Snake Lake Brewing Company, Adam Nachbaur! He joined us in studio to showcase this weeks beer of the week, which is the EASY Gin Azalea. You can purchase a 4-pack for $9.99 saving $2 when you buy one.
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109
Sobeys Liquor Beer of the Week: Cabin Brewing
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Cassandra from Cabin Brewing! She joined us in studio to showcase this weeks beer of the week, which is the Cabin Classics Core Mix Pack. You can purchase a 8-pack for $28.99 saving $5 when you buy one.
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108
Sobeys Liquor Beer of the Week: The Dandy Brewing Co
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Jesse Heeks from The Dandy Brewing Co! He joined us in studio to showcase this weeks beer of the week, which is the World's Finest Nitro Stout. You can purchase a 4-pack for $15.99 saving $2 when you buy one.
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107
Sobeys Liquor Beer of the Week: XhAle Brew Co
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Christina Owczarek from XhAle Brew Co! She joined us vitually from Australia to showcase this weeks beer of the week, which is the XhAle Brew Co Tripawd Penelope NEIPA. You can purchase a 4-pack for $15.99 saving $4 when you buy one.
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106
Sobeys Liquor Beer of the Week: Wild Winds Brewery
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Jen Rogers, Chief Awesome Officer, Brewer & Certified Cicerone of Wild Winds Brewery! She joined us vitually to showcase this weeks beer of the week, which is the Wild Winds Snow Eater Stout. You can purchase a 4-pack for $13.99 saving $4 when you buy one.
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105
Sobeys Liquor Beer of the Week: Odd Company Brewing | Odd Duck Mulled Lambrusco Sour
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by the Adam, the head brewer from Odd Company! He joined us in studio to showcase this weeks beer of the week, which is the Odd Duck Mulled Lambrusco Sour. You can purchase a 4-pack for $13.99 saving $3 when you buy one.
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104
Sobeys Liquor Beer of the Week: Bent Stick
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Ben from Bent Stick! He joined us in studio to showcase this weeks beer of the week, which is the House Beer English Style Pub Ale. You can purchase a 4-pack for $12.49 saving $2 when you buy one.
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103
Sobeys Liquor Beer of the Week: Eighty-Eight Brewing Co - Personal Best Small Hazy IPA
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Eighty-Eight Brewing Co! They joined us in studio to showcase this weeks beer of the week, which is the Personal Best Small Hazy IPA. You can purchase a 4-pack for $15.99 saving $3 when you buy one.
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102
Sobeys Liquor Beer of the Week: Chilly Ones Crushable Light Lager
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by former Oiler Tyson Barrie! He joined us virtually to showcase this weeks beer of the week, which is the Chilly Ones Crushable Light Lager! You can purchase a 6-pack for $11.99!
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101
Sobeys Liquor Beer of the Week: Six O'Clocker Lager
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Cam from Alleykat Brewing Company! He joined us in studio to showcase this weeks beer of the week, which happens to be our own Six O'Clocker Lager! You can purchase a 4-pack for $12.99!
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100
Sobeys Liquor Beer of the Week: Slamables Pink Drink Vodka Beverage
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks drink of the week was provided by Steven from Slamables! He joined us in studio to showcase this weeks drink of the week, which is the Slamables Pink Drink Vodka Beverage! You can purchase a 4-pack for $11.49 saving $2 when you buy one pack.
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99
Sobeys Liquor Beer of the Week: Arcadia Brewing
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was by Darren, the owner Arcadia Brewing! He joined in studio to showcase this weeks beer of the week, which is the Many Splendid Things Vienna Pilsner. You can purchase a 4-pack for $14.99 saving $3 when you buy one!
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98
Sobeys Liquor Beer of the Week: Bent Stick Brewing Co.
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Ben from Bentstick! He joined in studio to showcase this weeks beer of the week, which is the Brown Christmas Spiced Brown Belgian Winter Ale. You can purchase a 4-pack for $13.99 saving $4 when you buy one!
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97
Sobeys Liquor Beer of the Week: Two Pillars Brewery | Belgian Wit
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Boaz Leung, Owner-operator of Two Pillars Brewery in Calgary. He joined in studio to showcase this weeks beer of the week, which is the Belgian Wit. You can purchase a 4-pack for $13.99 saving $4 when you buy one!
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96
Sobeys Liquor Beer of the Week: What? Nooo Waaay! Hard Lemon Iced Tea
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Nolan West, Rival Trade Brewing owner & CEO. We were also joined by, What? Noo Waaaay" guy Shaun Umscheid. They joined in studio to showcase this weeks drink of the week, which is the What? Nooo Waaay! Hard Lemon Iced Tea. You can purchase two 12-packs for $50 saving $14 when you buy 2 or $26.99 for one 12-pack.
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95
Sobeys Liquor Beer of the Week: Explore Albeerta Mix Pack
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Sandy Lugar, Territory Manager for Bearhill: Campio, Last Best, Jasper Brewing, and Banff Ave. Brewing. He joined in studio to showcase this weeks beer of the week, which is the Explore Albeerta Mix Pack. You can purchase a 12-pack for $21.99 saving $5 when you buy one pack.
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94
Sobeys Liquor Beer of the Week: Railyard Brewing - Nov 7th, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Sales Manager of Railyard Brewing, Aaron Wyers! He joined virtually to showcase this weeks beer of the week, which is the Neon Eclipse Mango Hazy Pale Ale. You can purchase a 4-pack for $14.99 saving $3 when you buy one pack.
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93
Sobeys Liquor Beer of the Week: Wild Rose Brewery - Cherry Porter
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Arthur Ruston from Wild Rose Brewery! He joined us in studio to showcase this weeks beer of the week, which is the Cherry Porter! You can purchase a 4-pack for $11.99 saving $5 when you buy one pack.
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92
Sobeys Liquor Beer of the Week: Tool Shed Brewing
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Tool Shed founder Graham Sherman! He joined us virtually to showcase this weeks beer of the week, which is the Late To The Party Hazy IPA! You can purchase a 4-pack for $14.99 saving $4 when you buy one.
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91
Sobeys Liquor Beer of the Week: Eighty-Eight Brewing Company
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Micheal Evans, Northern Alberta Sales Rep for Eighty-Eight Brewing Company! He joined us in studio to showcase this weeks beer of the week, which is the Solid Gold Amber Lager! You can purchase a 6-pack for $10.99 saving $2 when you buy one.
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90
Sobeys Liquor Beer of the Week: Alberta Small Brewers Association
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Jim Webster, VP of Tool Shed Brewing! He joined us virtually to showcase this weeks beer of the week, which is the Alberta Small Brewers Association, Unity Brew! You can purchase a 4-pack for $13.99 saving $4 when you buy one.
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89
Sobeys Liquor Beer of the Week: TQLA VIDA Variety Pack
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week is actually the drink of the week provided by Demi Broderick, owner of TQLA VIDA! She joined us in studio to showcase this weeks drink of the week, which is the Vida Variety Pack! You can purchase a 6-pack for $17.99 saving $4 when you buy one.
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88
Sobeys Liquor Beer of the Week: Big Rock Brewery
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Brad Goddard, Vice President of Big Rock Brewery! He joined us virtually to showcase this weeks beer of the week, which is the Rock Box Variety Pack! You can purchase two 15-packs for $54.99, saving $22 when you buy two, or $29.99 for one 15-pack each.
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87
Sobeys Liquor Beer of the Week: Shore Break Pineapple & Coconut Rum Soda
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks 'drink' of the week was provided by Manjit Minhas, one of the dragons from the Dragons Den! She joined virtually to showcase this weeks drink of the week, which is the Shore Break Pineapple & Coconut Rum Soda. You can purchase a 4-pack for $9.99, saving $3.00 when you buy one!
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86
Sobeys Liquor Beer of the Week: Three Bears Brewery
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Michael Bustillo, Sales Manager from Park Distillery. He joined in studio to showcase this weeks beer of the week, which is the Three Bears Brewery Pinery Pilsner. You can purchase a 6-pack for $13.99, saving $3.50 when you buy one!
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85
Sobeys Liquor Beer of the Week: Grain Bin Brewing
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks drink of the week was provided by Dalen Landis, founder of Grain Bin Brewing and local artist, Kate Connors. They joined virtually to showcase this weeks drink of the week, which is the Black Berry Lemonade Sage and Salt. You can purchase a 4-pack for $14.99, saving $3.99 when you buy one!
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84
Sobeys Liquor Beer of the Week: Dandy Brewing
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Jesse Heeks from The Dandy Brewing in Edmonton. He joined the to showcase this weeks beer of the week, which is the Dang Citrus. You can purchase a 4-pack for $14.99, saving $3.99 when you buy one!
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83
Sobeys Liquor Beer of the Week: Canmore Brewing Company
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Dave from Canmore Brewery Company. He joined the fellas virtually to showcase this weeks beer of the week, which is the Canmore Brewing Peak Pack. You can purchase a 6-pack for $21.99, saving $5.00 when you buy one!
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82
Sobeys Liquor Cocktail of the Week: Tide Cocktails
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! No beer this week, instead a cocktail! This weeks cocktail of the week was provided by Jacques from Tide Cocktails! He joined the fellas virtually to showcase this weeks cocktail of the week, which is the Vodka Cocktails Variety Pack. You can purchase a 12-pack for $29.99, saving $8.00 when you buy one!
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81
Sobeys Liquor Beer of the Week: ZGM Brewing
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This week's drink of the week was provided by Peter Bishop, from ZGM Brewing! He joined the fellas to showcase this week's drink of the week, which is the Stickler Mixer Variety Pack. You can purchase an 8-pack for $23.99, saving $6.00 when you buy one!
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80
Sobeys Liquor Beer of the Week: Clink Beverage Co.
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This week's drink of the week was provided by Karli Remeika, Co-founder of Clink Beverage Co! She joined the fellas to showcase this week's drink of the week, which is the Raspberry Limoncello or Mimosa Vodka Cocktail. You can purchase a 4-pack for $12.99, saving $2.00 when you buy one!
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79
Sobeys Liquor Beer of the Week: ESA Prickly Pear Paloma
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week were cocktails and were provided by the owner of ESA Cocktails, Alex! He joined the fellas to showcase this weeks cocktail of the week, which is the ESA Prickly Pear Paloma. You can purchase a 4-pack for $10.99, saving $3.00 when you buy one!
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78
Sobeys Liquor Beer of the Week: Snake Lake Brewing Co.
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Adam Nachbaur from Snake Lake Brewing Co. He joined the fellas virtuallty to showcase this weeks beer of the week, which is the Easy Vodka Rasberry Lemonade. You can purchase a 4-pack for $13.49, saving $2.50 when you buy one!
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