PODCAST · marketing
Social Commerce
by James Barry
This interchange between Jake and Madison is used for students of Social Commerce to better capture the essence of key topics in this course.
Episodes
-
Inside the Social Commerce MBA: Course Roadmap with Jake and Madison
Jake and Madison walk listeners through Dr. Jim Barry’s MBA-level course on social commerce, using his book *The Social Commerce Ecosystem* as the backbone. They unpack how the course traces the $2+ trillion shift from search-driven e‑commerce to feed-driven, creator-led, and immersive commerce;...
-
How to Choose Your Primary Social Commerce Platform in 2026
Most brands are trying to be everywhere at once—and burning out their teams in the process. In this episode of Social Commerce, Jake and Madison break down a practical framework for choosing where your brand truly belongs online. Drawing from Module 1 Unit 3 of The $2 Trillion Shift: Social...
-
How Creators Became the New Storefront: From Scroll to Trust to Buy
In this episode of the Social Commerce series, Jake and Madison break down Module 2: how creators became the new storefront in today’s digital economy. Aimed at MBA and graduate marketing students, this conversation unpacks why the path to purchase increasingly runs through creators rather than...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
Loading similar podcasts...