Social marketing - Audio
by The Open University
Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society.
Episodes
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Social marketing
A short introduction to the album.
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What is social marketing?
Michaela Firth in conversation with Gerard Hastings.
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Critical marketing
Terry O'Sullivan in conversation with Gerard Hastings.
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Ethics and advertising
Tom Farrell in conversation with Gerard Hastings.
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Evaluating social marketing programmes
Michaela Firth in conversation with Gerard Hastings.
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Ethical brands
Presented by Marylyn Carrigan.
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Ethics and social marketing
Fiona Harris in conversation with Gerard Hastings.
About this show
Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society.
Hosted by
The Open University
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