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PODCAST · business

Social Media Deconstructed

by Lisa Catto, Caledonia Creative

If you're an author looking to improve how you use social media - this podcast is for you. Whether you're new and building a presence online or you're well into your career and looking to go to the next level, you'll find support in these episodes. This podcast is all about content strategy, time management, and how to use social media to build relationships with your readers. This podcast isn't about advertising. Each episode is under 30 minutes so you can listen on your lunch break or commute, and packed with helpful tips and strategies you can begin using right away.

Publisher-supplied feed metadata · PodParley refreshed Apr 15, 2026 · Source feed

Episodes

  1. 8: 5 Time Management Tips for Social Media

    If you've ever felt like social media takes up too much of your time, this episode will give you some actionable tips to better manage your time on social media. FREE CHALLENGE Have you ever complained that you spend too much time on social media? On August 5, 2019, I'm launching a free 5-day...

  2. 7: Why social media is important for authors

    How many times have you heard that social media is a must for authors? Probably way more than you want to. But how often do we hear why it's important? In this episode, I share some of the reasons why it's worth it for authors to invest time in using social media. FREE CHALLENGE Have you ever...

  3. 6: Facebook profiles, pages and groups, oh my!

    Facebook seems to be the social media platform that many authors feel like they have to be on, but not as many actually want to be on. I get it. With the privacy concerns and the creepily targeted advertising and relatives sharing questionable content, it’s not always the happiest place to be.…

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  4. 5: Instagram Stories vs. Feed

    Instagram Stories is the most popular Instagram feature for users (with more than 400 million daily users), but a lot of authors aren't sure when to use InstaStories over the feed. Or, how to use all of those cool features like adding gifs to the posts. In this episode, I talk about the main...

  5. 4: All About Hashtags

    In this episode of Social Media Deconstructed, I address one of the most common questions I get about social media from authors - what are hashtags? Or, I just don't really *get* hashtags. In under twenty minutes, I'll take you through the hashtag basics of how they work, when to use them, and…

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  6. 3: Privacy and Social Media

    A challenge many authors face when establishing or growing their social media presence is finding that balance of privacy. How much of your “real life” should you share with your readers? Social media is built on being authentic. To build relationships with your readers, you want to be able to...

  7. 2: 10 Social Media Myths

    In under 30 minutes, you'll learn 10 social media myths. Hopefully this episode will ease some of your worries, give you tangible tips, and dispell some widespread misinformation that a lot of authors hear. Social Media Deconstructed is a podcast to help authors use social media more efficiently...

  8. 1: 5 Social Media Dos and Don’ts

    Whether you're new to establishing your author social media presence or you're expanding your brand, there are some big dos and don'ts that are important to know. And, spoiler alert, a lot of big-time authors are doing some of the don'ts. There are always things to learn, no matter where you're…

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  9. 0: Trailer for Social Media Deconstructed

    If you like to get a taste of a podcast before subscribing, this episode is for you. Social Media Deconstructed is a podcast to help authors use social media more efficiently and effectively. In this trailer, you'll learn about the show and me - host Lisa Catto. Social media can be a time suck…

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ABOUT THIS SHOW

If you're an author looking to improve how you use social media - this podcast is for you. Whether you're new and building a presence online or you're well into your career and looking to go to the next level, you'll find support in these episodes. This podcast is all about content strategy, time management, and how to use social media to build relationships with your readers. This podcast isn't about advertising. Each episode is under 30 minutes so you can listen on your lunch break or commute, and packed with helpful tips and strategies you can begin using right away.

HOSTED BY

Lisa Catto, Caledonia Creative

Frequently Asked Questions

How many episodes does Social Media Deconstructed have?

Social Media Deconstructed currently has 9 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Social Media Deconstructed about?

If you're an author looking to improve how you use social media - this podcast is for you. Whether you're new and building a presence online or you're well into your career and looking to go to the next level, you'll find support in these episodes. This podcast is all about content strategy, time...

How often does Social Media Deconstructed release new episodes?

Social Media Deconstructed has 9 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Social Media Deconstructed?

You can listen to Social Media Deconstructed on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Social Media Deconstructed?

Social Media Deconstructed is created and hosted by Lisa Catto, Caledonia Creative.
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