Social Media for Social Impact
by Dr. Misha Kouzeh
Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too. Now, let’s be honest. Social media can feel like a noisy, crowded place. But when used intentionally, it’s one of the most powerful tools we have for creating impact at scale. From viral campaigns that spark conversations worldwide, to small grassroots movements that start with a single post, we’ll dive into what works, what doesn’t, and how use social media as a force for good. Along the way, I’ll be joined by leaders in business, marketing, tech, higher education, and more. We’ll talk about how to measure the ROI of doing good, why purpose is the new brand currency, and how AI is reshaping influence in ways we’re only beginning to underst
Episodes
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The Secrets to Communicating Climate Change in the Age of Social Media & AI
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Social Media for Social Impact, host Misha Kouzeh interviews Allison Agsten, director of USC's Annenberg Center for Climate Journalism and Communication — a center launched...
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How to Work With Influencers in the Creator Economy: 5 Brand Mistakes (And How to Fix Them)
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! What does it actually take to make influencer marketing work — and why are so many brands still getting it wrong? In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh sits...
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Move Culture, Not Just Metrics: Marketing at the Intersection of Sports, Entertainment & Social Impact
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh interviews Kristin Paul, a marketing leader whose career spans Zimmerman Advertising, Deutsch LA, The Walt Disney...
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From Clicks to Cures: How Healthcare Brands Use Social Media to Impact Patient Lives
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! What happens when a filmmaker-turned-marketer finds his way into biotech? Francis Ukpolo, Marketing Lead at Amgen and founder of Afro Theory, joins Misha Kouzeh to pull back the curtain on...
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Why Trust Is the Real Currency of Social Media for Social Impact
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh interviews Jessica Jackley, founder of Kiva, about how trust, storytelling, and digital platforms can drive social...
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How to Land Social Impact Jobs Using LinkedIn and Networking
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of 'Social Media for Social Impact,' host Misha interviews Ben Precourt, LinkedIn's 'Boston Social Impact Guy.' They discuss how LinkedIn and other digital platforms can boost...
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Saving Our Home Planet: Inside Patagonia’s Social Media Philosophy
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of 'Social Media for Social Impact,' host Misha Kouzeh discusses with Felipe Guzman, Patagonia's Social Media Lead, how the brand uses digital platforms to drive environmental...
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Purpose-Driven Community Building: Using Social Media to Spark Real Change
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh welcomes Tim Parsons, Senior Advisor at Idealist, for an insightful conversation about transforming social media into a...
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Social Media Agency Secrets: AI Tools, Storytelling Strategy, and Impact Marketing That Works
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of 'Social Media for Social Impact,' host Misha interviews Dorien Morin-Van Dam, founder of More in Media and host of Strategy Talks. They discuss the importance of…
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Breaking the Stereotypes: Gen Z’s Drive for Real Change Through Social Media
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of "Social Media for Social Impact," host Misha Kouzeh talks with Helen Zarayan, a Gen Z leader at UCLA, about how her generation is using social media for real-world change....
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Voices of Impact: How Social Media Helps Nonprofits Build Trust and Belonging
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of 'Social Media for Social Impact,' host Misha sits down with Dr. Sommer Jabbar, Director of Advancement at AYA Youth Collective. They dive into the significance of using…
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Beyond the Likes: Why Popularity Isn’t Real Influence on Social Media
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode, podcast host Dr. Misha Kouzeh and guest Freddy Tran Nager discuss what it really means to have influence on social media, emphasizing trust and connection over follower…
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The 5 Biggest Myths About Social Media for Social Impact
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of 'Social Media for Social Impact,' Dr. Misha debunks five common myths surrounding social media use and impact. Covering misconceptions such as the decline of social media...
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Welcome to Social Media for Social Impact: Trailer
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and...
About this show
Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too.
Now, let’s be honest. Social media can feel like a noisy, crowded place. But when used intentionally, it’s one of the most powerful tools we have for creating impact at scale. From viral campaigns that spark conversations worldwide, to small grassroots movements that start with a single post, we’ll dive into what works, what doesn’t, and how use social media as a force for good.
Along the way, I’ll be joined by leaders in business, marketing, tech, higher education, and more. We’ll talk about how to measure the ROI of doing good, why purpose is the new brand currency, and how AI is reshaping influence in ways we’re only beginning to underst
Hosted by
Dr. Misha Kouzeh
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