Episodes
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My Brief Thoughts on Clubhouse - Should You Be On
Clubhouse is the newest social media platform sweeping the world (if you don’t count Dispo), to be embraced by marketers and other business professionals. With currently one million users on the platform, there are several rooms that will probably fit the niche you are looking for. I have been on...
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Knowing Your Audience: The Best Marketing Advice in the World
The best advice I can give any marketing client is "Know Your Audience." He more you know the audience, the better your messages and content will become. The best thing you can do before you start any campaign is to gather as much information you can about your audience and build an audience...
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How Focusing on Customer Experience Will Transform Your Marketing
In marketing, your customer is in control. They have so much information at their fingertips, they are making decisions before they see your content. That is why Customer Experience is so very important. In this episode of the Social Media Schoolhouse podcast, I talk about the importance of...
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The Power of Social Listening to Heighten Customer Experience
Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or derogatory comments, I am not in favor of turning off our audiences' words. The Power of Social...
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14 Social Media Hacks to Engage Generation Z
Generation Z has more influence over their parent’s decisions than any other generation before them. Their impacts over purchases include car purchases, home purchases, and selecting an educational institution. That is why it is so important to engage your students on social media. Your content...
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Could MySpace Be Brought Back From the Dead
Before there were Facebook and Instagram, there was MySpace. At the height of its popularity in 2006, Myspace surpassed Google as the most visited website in the United States. Despite its fall from grace, could MySpace be resurrected from the dead? In a time where Facebook is considered uncool…
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How to Create 11 Pieces of Innovative Content from One Podcast Episode
Have you recently started a podcast for your company, school district or your personal brand? Are you trying to find better ways to promote your podcast? Or are you trying to find ways to expand your audience? In this episode, I will how to create 11 additional pieces of innovative content from…
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How to Create an Awesome College Job Fair Experience
Are you looking for high quality millennial college graduates to join your company? Are you not having much luck at college job fairs? Do you need tips for putting together an awesome college job fair marketing plan? In this podcast, I give tips on how my company doubled our online job…
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What Do Millennials Want in a Job? Episode 24
Are you looking for the best ways to recruit Millennials? Is your company or school district having trouble understanding the wants and needs of this generation? In this episode, Jason A. Wheeler discusses millennial job seekers, and what is enticing them to choose a company for their first job....
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Emerging Trends in Social Media That Will Impact Your School District
The world of social media is changing rapidly. This powerful medium is impacting the way we engage our parents, students and the overall community. Emerging trends in social media will influence the way we use Facebook, Twitter, Instagram and countless other platforms. Learn how your district can...
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Social Media Basics for Teachers to Drive Parent Engagement
In this podcast, I give some basic social media advice for teachers to help them engage with their parents. Social media is a very powerful tool. Social Media Basics for Teachers I do a traveling social media roadshow to all of our campuses in CFBISD to help encourage social media usage among our...
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Search Engine Optimization Success for Small Businesses
Search Engine Optimization Success for Small Businesses Do you know how important it is to have your small business show up on the first page of Google? Are you having trouble making this a reality? Or are you paying crazy amounts of money to optimize your small business website? In this podcast…
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Social Media Best Practices to Manage the Frenzy
The power of social media is undeniable. Yet, some school districts have not totally embraced the full power of their platforms. Has your district unlocked the full potential of social media? What do you plan to do in 2019? In this podcast, I showcase my Six Rules of Impactful Social Media Be...
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Using Content Marketing to Engage Your School District Audience
Using Content Marketing to Engage Your School District Audience MinnSPRA Keynote Presentation 2018 Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs. Explore the role of...
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Using Content Marketing to Drive Engagement - Part 1
NSPRA Conference 2018 This is PART ONE of an audio recording from my smartphone. Slides correspond to my dialogue. Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs....
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11 Quick Tips to Improve Your School Marketing for 2018
Can you believe it is already 2018? Have you given thought about your school marketing strategy for the new year? Today’s episode of the Social Media Schoolhouse Podcast, the last of 2017, focuses on 11 Quick Tips to Improve Your School Marketing for 2018. The tips include everything from…
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7 School Marketing Trends to Think About for 2018
Today’s episode of the Social Media Schoolhouse Podcast focuses school marketing trend’s I see coming down the pipeline for 2018. I will discuss my thoughts on where I think marketing is heading and what trends school districts should start exploring. By the end of this episode I hope districts...
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In 20 Years… A School District Will Buy a Local Newspaper
In 20 Years… A School District Will Buy a Local Newspaper Don’t laugh. This is not too far out of left field. Over the past three years there has been a resurgence of the journalism occupation. Not necessarily in the form of a traditional newspaper, but the need for people who can tell your story...
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3 Marketing Lessons for School PR from Jurassic Park & Jurassic World
Is your district stuck in the past? Are you concerned about increasing competition in your school district? Does your marketing feel like an old dinosaur? Is it time you start reevaluating your school district's marketing strategy? In today's podcast, I will give you three school marketing tips I...
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Valuable School Marketing Lessons from HBO's "The Wire"
The Wire, which aired on HBO, is hands down my favorite television show of all time. The gritty drama that told the story of the streets of Baltimore felt so real. A textured portrait of an American city in decline, told many stories, and taught us many lessons. Reexamining the show many years...
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How to Engage Students by Inviting Them to the Marketing Process
How to Engage Students by Inviting Them to the Marketing Process More than likely, YOUR STUDENTS DON'T TRUST YOU. Can you blame them? Half of you have not been in the classroom for past 15 years. But don’t worry; it’s probably not your fault. It’s those crazy Millennials, right? Millenials don’t...
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5 Critical Elements of a Blog Post for Content Marketing Success
Has your district ever considered content marketing? Wondering how content marketing might fit into your overall marketing strategy? Many school districts have never considered content marketing as a valuable communications strategy, and many one-person departments feel they don’t have the time…
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How to Prepare for the New Revolution of School District Communications Department
Is your school district adapting to the changing world of school communications? Does you department need to restructure to deal with this new revolution? As school district communications changes to a more marketing and content delivery role... is it too far out of left field to say a school...
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How to Have Enormous Professional Success at NSPRA 2017
How to Have Enormous Professional Success at NSPRA 2017 Professional conferences are not only to learn, but they are also a great networking opportunity. What better way to expand your professional presence in the School PR World then at the biggest conference of the year? NSPRA 2017 is a great...
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23 Easy Things You Can Do This Summer to Improve Your District Marketing - Episode 7
In school communications, there is no summer break. It is vital you keep spreading the great stories that make your district great. Summer is also a great time to do small things to make your marketing and communications better in your district. It can be hard to get motivated during the lazy...
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How to Attract Millennial Teachers to Work in Your District [Podcast]
Episode 6 of the Social Media Schoolhouse Podcast In this podcast, you’ll discover seven tips to attract millennial teachers to work for your school district. In this episode you will learn: What Millennials Want [1:01] Tip 1 - Using Social Media for Brand Awareness [2:58] Tip 2 - Creating a...
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Master Your District's Email Marketing - Episode 5
Do you use email to market your district? Want to scale your success with email marketing? By defining your niche audiences and building an email list around those personas, you can improve the performance of your email marketing. Learn More at www.socialmediaschoolhouse.com
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8 Simple Tips to Improve Your School Marketing [Part 2]
The Social Media Schoolhouse Podcast is here to help your school district increase your enagement with your students, parents and community. In Part 2 of this podcast, you’ll discover four more simple tips to improve your school marketing.
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How to Improve School Marketing with 8 Simple Tips - Part 1
School marketing is becoming important as competition is increasing. It is time for school districts to embrace marketing to increase enrollment. In this Podcast, you’ll discover four tips to improve school marketing. Questions about the tips in the podcast? Email me [email protected]
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My Seven Job Title Predictions for School PR
The landscape of public education is changing. With changing technology and the increased competition from charter and private schools, I predict School PR to be very different in the next five years. Let me ask you… How is your district preparing for the changing landscape of School PR? In this...
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SMSH Ep. 1 - 8 Classic Basketball Terms that Will Rock Your Marketing
In honor of the NCAA tournament, here are eight basketball terms you can use to transform your marketing. Follow this advice to score some points for your brand or school district. These will slam dunk your competition.