Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares 7 Foundational Steps to Develop a Digital Marketing and Social Media Marketing Plan. A power packed 30 minute episode to help set you and your marketing plan up for success. Learn how to stomp random acts of marketing and build a plan that ignites your return on investment, website traffic, lead generation, brand authority, social media engagement and loads more!  Download Audience Priority Worksheet  Download Content Calendar Template  Sponsor:  User.com - Save 50% for 6 Months on ANY Plan + the First 10 people to Register Get a Free Consultation with  Marketing Automation Expert

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the top 3 reasons businesses and marketing leaders fail with digital marketing and social media. Plus she shares with you the best and most simple steps to fix these broken strategies for higher return on investment and to achieve your goals! A power packed 15 minute episode with proven methods to help you break through what may be stopping you from achieving success with your marketing programs.  Download Buyer Persona Template Download Audience Priority Worksheet  Download Content Calendar Template  Sponsor:  User.com - Save 50% for 6 Months on ANY Plan + the First 10 people to Register Get a Free Consultation with  Marketing Automation Expert

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the 5 Major Pillars to Build a Personal Brand of Authority to help grow your business. Take a listen and learn the solid foundations for how to build a personal brand that connects you with your ideal audience and dream customers in meaningful ways! Learn how to tap into the power of influencer marketing, content marketing and relationship marketing to expand your brand awareness and become the go-to expert in your industry and niche!  Download Buyer Persona Template Download Personal Branding Guide  Download Audience Priority Worksheet  Download Content Calendar Template  Download 20 Questions You Must Answer Before Developing a Content Strategy (visual ebook) 

Dig in with Pam Moore of Marketing Nutz to learn how to easily research your customer and audience. These 15 methods will help you understand your target customer desires, where they hang out online, what social networks they use, how they use social media, what content will help them solve their problems and so much more!   Understanding your target buyer is the first steps to developing an audience first marketing plan that helps you attract the RIGHT customers for more traffic, leads and sales!  Supporting Resources:  Buyer Persona Worksheet Buyer Persona 5-Day Bootcamp Virtual Training  Sponsor:  User.com - Save 50% for 6 Months on ANY Plan + the First 10 people to Register Get a Free Consultation with  Marketing Automation Expert

Dig in with Pam Moore of Marketing Nutz to learn how to develop an audience first marketing strategy for your digital marketing, social media, content marketing and branding execution that inspires, attracts and converts your dream customers to buyers. Learn exactly what an audience marketing strategy is and how it can help marketers get more traffic, leads, sales and return on investment. Targeting the right audience helps increase the ROI on all of your Facebook, Twitter, LinkedIn, Instagram, blogging, YouTube, video marketing efforts and plans. Supporting Resources:  Buyer Persona Worksheet Content Calendar Template  Buyer Persona 5-Day Bootcamp Virtual Training  Sponsor:  User.com - Save 50% for 6 Months on ANY Plan + the First 10 to Register Get a Free Consultation with  Marketing Automation Expert

Knowing where to focus and what digital marketing, content marketing, branding and social media strategies to implement when is key to success online today!  Also knowing what NOT to do and what you need to change is what will set you apart from the status quo and help you leapfrog your competition!  Dig in with Pam Moore of Marketing Nutz to learn how to optimize everything you do for marketing this year!  This will help you not only increase ROI but also generate more leads, sales and new customers!  Supporting Resources:  Personal Branding Worksheet / Guide  Digital Body Language Guide: 105 Factors Impacting Your Brand Buyer Persona Worksheet Content Calendar Template  Buyer Persona 5-Day Bootcamp Virtual Training   

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to preserve your personal and business brand in a political minefield. Should you or should you not share political topics and posts on your social media profiles such as Facebook, LinkedIn, Twitter, Instagram and Tik Tok? If you do, what are the best practices? Take a listen and learn the solid foundations for how to be a part of the political conversation during an election year without risking damage to your brand.  Download Buyer Persona Template Download Personal Branding Guide  Download Audience Priority Worksheet  Download Content Calendar Template  Download 20 Questions You Must Answer Before Developing a Content Strategy (visual ebook) 

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales by increasing your engagement on LinkedIn . Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years.  Download Buyer Persona Template Download Personal Branding Worksheet  Download Audience Priority Worksheet  Download Content Calendar Template  Download 20 Questions You Must Answer Before Developing a Content Strategy (visual ebook) 

Sales and marketing conversion funnels are the key to success if you want to drive revenue with your digital and social media marketing. Dig in with Pam Moore of Marketing Nutz to the art and science of the marketing and sales conversion funnel. She shares strategies and tactics to optimize every stage of the marketing funnel to attract more of the right prospects and convert them to paying customers!

If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the exact steps to get your digital marketing, social media and content marketing plan and proposed budget approved! Learn what to do and what not to do to get your boss on board with your plan Free Guide: How to Get Your Social Media and Digital Marketing Plan and Budget Approved Buyer Persona Worksheet Pack for B2b and B2C  Content Calendar Template

If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode.Learn the top 3 reasons your boss is not approving budget and not getting on board with your plan. 

Facebook ads that convert require more than learning the technical specifics of the Facebook Advertising platform.  Learn the 5 Things You Must do Before starting even one Facebook ad! These are critical must to do steps for social media ads that convert to business.  FREE Buyer Persona Worksheet  FREE Content Calendar Template  5- Day Buyer Persona Bootcamp (virtual training) 

Learn the 5 shifts marketers must make during time of crisis. 

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales with LinkedIn. Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years.  Download Buyer Persona Template Download Personal Branding Worksheet  Download Audience Priority Worksheet  Download Content Calendar Template 

Answer these 20 questions before starting your content marketing plan

Marketing Your Business in the New Normal

Learn the 10-Point Checklist for Irresistible Content that converts to more customers!  FREE eBook 10-Point Checklist for Irresistible Content (beautiful 29 page guide)  Buyer Persona Worksheet  5-Day Buyer Persona Bootcamp 

In this episode Pam Moore, Founder of Marketing Nutz shares 6 ways you can give your brand personality. Supporting Resources: Brand Persona Worksheets: https://pam.online/mybuyer 5-Day Buyer Persona Bootcamp: https://pam.online/bootcamp  What is a brand personality? It is a set of human characteristics attributed to your brand that make it more human. 6 Ways to Give your brand personality. What is brand personality? 7 traits of a successful brand personality Brand personality vs brand identity - how to know the difference Proven strategies you can start implementing immediately!

An audience first marketing strategy combined with powerful and accurate buyer personas are the key to connecting with your audience in meaningful and human ways.  This episode teaches you 10 things that you MUST know about your customer. Knowing your audience will help you increase the ROI on all of your marketing programs, campaigns, content and more.  FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer  5-Day Buyer Persona Bootcamp:  https://themarketingnutz.com/zoombootcamp This episode is sponsored by Fiverr Check out the Fiverr Microgrants program helping businesses zoom results. Up to 3 businesses will get $1000 in Fiverr credits to use however they would like.  Learn More and Apply->> Fiverr Microgrants Program

An audience first marketing strategy combined with powerful and accurate buyer personas are the key to connecting with your audience in meaningful and human ways.  This episode teaches you the what, how and 10 reasons why every business needs an audience first marketing strategy to grow their business in the digital age.  FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer  5-Day Buyer Persona Bootcamp:  https://themarketingnutz.com/zoombootcamp

Buyer personas are the key to connecting with your audience in meaningful and human ways.  This episode teaches you the what, how and why every business needs buyer personas and an audience first marketing strategy to grow their business in the digital age.  FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer  5-Day Buyer Persona Bootcamp:  https://themarketingnutz.com/zoombootcamp  

Marketing Nutz Partner and CEO, Pam Moore shares 15 Digital Branding Trends you can't ignore in 2020. These trends will influence how marketers leverage digital marketing, social media, influencer marketing, content marketing and overall approach how they connect with their target customers utilizing these technologies and best practices.  Download these supporting resources to ignite your digital brand in 2020:  2020 Content Marketing Editorial Calendar Template  Personal Branding Worksheet and Guide  Audience Priority Worksheet  Social Profit Factor Training Academy  Marketing Nutz Training and Consulting Services 

Ignite Your Brand and Business with the You Factor of Your Personal Brand  Download FREE Personal Branding Guide: https://themarketingnutz.com/mybrand  In this podcast you will learn:  What is Personal Branding Why Personal Branding Matters for Business Leaders  5 Tips to Get Started in Building Your Personal Brand Today!       

Reality Check: The LAST thing your audience needs from you is more content. Use my content calendar template: https://themarketingnutz.com/calendarzoom When it comes to content marketing, less is truly more. Though you may hear some of the loud voices in our space screaming at you to be everywhere ALL THE TIME... trust me... do NOT listen to them. You need to be where your audience is. And you need to be delivering your audience what they need and want from you. The last thing your audience and dream customers are thinking when they wake up in the morning is... "hey, I sure do hope to see MORE content from brands trying to sell to me today." In reality, they are looking for human connection. They want to solve the problems that keep them up at night. They want to know that you and your brand actually care about them as humans and as helping them in business (if that is what your business does.) They are wanting to be inspired, empowered and made to feel better than they did before they read your blog post, opened your email, listened to your podcast, watched your Instagram story or an entire video on Youtube. The truth is if your content is not delivering value, your audience doesn't care about it. The days of throwing social content spaghetti at the wall and hoping it sticks are over and done. It is critical every status update you post, every blog post you write, visual you create and video you publish is providing value to your audience. It needs to connect with them in a human way that makes them think... "hey, I want to know more about that person and/or company!" This will separate you from the status quo of spammy noise. You Need a Content Calendar to Streamline Your Content for Big Results One of the best ways to start planning your content and escape from the "post all the content spaghetti things all the time on all the social networks everywhere" is to develop a content calendar. A content calendar helps you streamline your efforts and achieve a higher return on investment of every piece of content you create and publish. And lucky for you...I have a proven 2020 Content Calendar Template you can download for free here.  I have been publishing the calendar template for 10 years. Join 30,000 of your peers and download it now. It is proven to work for entrepreneurs, startups to Fortune 10 brands. It is the exact same template we use with our clients ranging from small business, franchise, up to enterprise companies. Still not sold on why you need to use a content calendar for your marketing? Take a listen to this episode to learn the 15 top ways that a content calendar will benefit your business immediately! 

8 strategies to maximize investment in professional speakers and trainers for live events, conferences and workshops.  Learn more and get professional help with your live events and conferences: https://themarketingnutz.com Hire Pam Moore as a speaker or trainer at your event https://themarketingnutz.com   

Is your CEO giving you the blank stare when you present your digital and social media marketing, or content marketing plan for approval?  Here are the top 3 fears your executive leadership has when it comes to embracing digital and social marketing technologies, new media and the latest methods and best practices for online marketing.  Understanding what they they are thinking and why they are not giving you the support you expect is critical to your success. It is far more than digital marketing and media budgets at stake. Their fears run much deeper and at the same time are quite simple if you look at them objectively.  Take a listen to these top 3 fears business leaders have when it comes to integrating digital marketing technologies, methodologies and new media into their business.  Let us help you facilitate the needed conversations to get the buy-in you need from your organization leaders. We can conduct a quick digital and social branding audit and get you on the right track to success.  https://themarketingnutz.com

Today we are talking about another exiting topic... events. Who doesn't love an amazing industry event where you get massive value, make new friends, and connections that help grow your business and of course have fun.    A good event is all about the experience which is driven by the founders and organizers. They can either make or break and event. Having a heart to serve with a number one goal of making the event the highest value possible for attendees is the turbo behind the most successful events I have seen.    Today I have two amazing guests who are going to share with you some of the exact strategies they have leveraged to build and grow the Midwest Digital Marketing Conference (aka MDMC) into the largest digital marketing conference in the Midwest.    I spoke at the event in 2018 and will be the emcee hosting the event this year as well as delivering a 2.5 hour personal branding workshop and facilitating a personal branding panel.    What started as a tiny seed of an idea for an event was recently rated a top marketing conference to check out in 2019 by Forbes. If you know me, you know how much I love seeing seeds planted by amazing people and watching them grow and bloom!    In 2018 MDMC had 2000 marketers in attendance and 2019 is looking even more exciting. MDMC will have more than 100 speakers including Google, LinkedIn, GoDaddy, Johnson & Johnson, Adobe, Purina nd more. Attendees get to choose from more than 70 sessions across 9 tracks including data, digital, social media, creative, commerce, innovation, academic, tech and entrepreneurship.    Marketers can also take a deep dive into 8 intensive workshops of which one I am teaching on personal branding.    Tickets are affordable so that everyone can attend, and bring their entire marketing team so they can maximize the value.     MDMC is a nonprofit event and all proceeds go to MDMC Marketing Scholarship Fund, an UMSL Undergraduate Marketing Scholarship made possible by the MDMC   Let me welcome my 2 guests, Perry Drake, MDMC Founder and Assistant Professor and Executive Director of the Marketing and Sales Leadership Institute of the University of Missouri of St Louis.    Second we have Brainna, Smith, Director of Digital Marketing at TeraRecon, Exec Director of MDMC and Adjunct Professor of Social Media Strategies and advanced Facebook Advertising at the University of Missouri St Louis Grab Your Ticket! 

How franchisors and franchisees can leverage social media and digital marketing to amplify their brand, build authority and grow revenue. This episode is focused on providing franchisors strategies and tips to leverage social media and digital marketing to build trust, increase brand awareness, sell more franchises and generate revenue.  It is critical that franchisors help guide and prioritize areas of focus for their franchisees as it relates to digital and social media. This will not only improve ROI but also reduce and help mitigate risk of a non-consistent brand.  These tips are also helpful for franchisees and provide guidance as to what they should be requesting from their franchisor organizations including what details they should be looking for in a franchise disclosure document (FDD) and more.  Marketing Nutz - Digital and Social Media Marketing and Branding Training and Consulting Agency https://themarketingnutz.com   Social Profit Factor Training Academy  https://socialprofitfactor.com    Download Free Social Media Content Calendar Template https://themarketingnutz.com/calendar mpma2j7k

Facebook marketing for small business strategies. Reduce the overwhelm and increase business results with these local marketing strategies that you can implement immediately!  Pam Moore of Marketing Nutz shares proven strategies to help you maximize your investment in Facebook local marketing.  Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019  Digital & Social Media Strategy Secrets Training Course Bundle 70% Off for limited time!  https://themarketingnutz.com/stratpack19   Social Profit Factor Training Academy https://socialprofitfactor.com  

How do you stay relevant in a digital and social media world that is not always pushing play? Pam Moore, Co-Founder of Marketing Nutz shares strategies and tips for you to stay relevant and connected to your dream customer and online community. These strategies and tips are timeless and will help you grab the attention, trust and loyalty of your community, audience and customers for both the short and long term. These strategies have been proven with thousands of students and hundreds of Marketing Nutz clients.    Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019  Digital & Social Media Strategy Secrets Training Course Bundle 70% Off for limited time!  https://themarketingnutz.com/stratpack19   Social Profit Factor Training Academy https://socialprofitfactor.com    

If you need help with content ideas then this episode is the one for you! Hear 10+ BIG content ideas to help you generate more leads, sales and connect in a human way with your audience, community and customers! Our brand new 2019 Content Marketing Calendar template is here and better than ever. (Download our 2019 Content Calendar Template here.) We have added some incredible features you don't want to miss out on, trust me. The students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. They win when it comes to engagement, community growth and of course also leads and sales.  Why do you need a content calendar? Your next steps.  Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019  Enroll in my Digital & Social Media Strategy Secrets Training Course Bundle - 70% Off for limited time!  https://themarketingnutz.com/stratpack19   Social Profit Factor Training Academy https://socialprofitfactor.com  

Our brand new 2019 Content Marketing Calendar template is here and better than ever. We have added some incredible features you don't want to miss out on, trust me. (Download our 2019 Content Calendar Template here.) For some of you, the sound of a new content calendar template can be a really exciting thing. For others it may bring a feeling of "oh great, another download that you ned to use, but just never get around to it." Then others of you may be thinking you have no idea what a content calendar really is or how it will help you. The fact of the matter is this – the students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. They win when it comes to engagement, community growth and of course also leads and sales.   Why do you need a content calendar? Learn from Pam Moore, Founder of Marketing Nutz for 10 reasons you need a content calendar and exactly how it will benefit your business. Pam and Marketing Nutz has worked with, consulted and trained thousands of marketers and business leaders  and hundreds of clients ranging from startups to entrepreneurs, small business owners up to Fortune 10 Brands. All of these companies have found benefit in implementing content marketing strategy, structure, planning and goal setting combined with a content calendar.  Your next steps.  Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019  Enroll in my Digital & Social Media Strategy Secrets Training Course Bundle - 70% Off for limited time!  https://themarketingnutz.com/stratpack19   Social Profit Factor Training Academy https://socialprofitfactor.com  

Do you feel as if you have fallen or are falling into the sea of status quo? Use these 10 strategies to stand out from the crowd of digital and social noise in 2019 and beyond.  Need help building your digital, social or branding strategy in 2019? Marketing Nutz can help! http://themarketingnutz.com  Learn how to embrace the power of branding, social and digital marketing in our online training academy - Social Profit Factor. Use the coupon code zoom to save big! http://socialprofitfactor.com  

How important is social media engagement as a metric to measure your business success? Take a listen to this podcast episode from Pam Moore, Co-Founder of Marketing Nutz and Social Profit Factor for help in determining what role engagement plays in your business success and how you can best measure and leverage it to connect with your ideal customers and achieve your business goals. Your next steps.  Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019  Enroll in my Digital & Social Media Strategy Secrets Training Course Bundle - 70% Off for limited time!  https://themarketingnutz.com/stratpack19   Social Profit Factor Training Academy https://socialprofitfactor.com  

Tap into the power of fun to ignite your brand awareness, business growth and to connect with your audience at an emotional and human level. Pam Moore, Co-Founder of Marketing Nutz and Social Profit Factor online Training Academy, shares 10 strategies and tactics you can start implementing today to embrace imperfect perfection and connect with your audience in a personal, human and fun way!  Learn how to incorporate your personal hobbies and interest to bring depth to your brand.  There is only one you. Embrace the power of fun and the topics, activities and events that bring you joy to share with others!  Your next steps.  Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019  Enroll in my Digital & Social Media Strategy Secrets Training Course Bundle - 70% Off for limited time!  https://themarketingnutz.com/stratpack19   Social Profit Factor Training Academy https://socialprofitfactor.com    

Stop listening to the social media gurus until you build your own plan. Pam Moore, co-founder of Marketing Nutz and Social Profit Factor shares some tough love to help you achieve a higher ROI on the digital and social web by building your own plan and not falling prey to random acts of marketing and chasing shiny objects. Plan your work and work your plan!  Additional Resources:  7 Steps to a Profitable Social Media Strategy and Plan  http://socialzoomfactor.com/249webinar How to Get Your Social Media Budget Approved  http://socialzoomfactor.com/250webinar

Do you really know the difference between a strategy, plan and tactics? This applies to social media marketing, digital marketing, content marketing, branding, business planning, influencer marketing and the list goes on. Understanding the difference of strategy, plans and tactics is critical for success to execute any strategy or plan that delivers a positive return on investment. In this episode Pam Moore provides a succinct explanation of the difference and relationship between strategy, planning and tactics.  7 Steps to Develop a Profitable Social Media Strategy Webinar:  http://socialzoomfactor.com/249webinar How to Get Your Social Media Budget approved: http://socialzoomfactor.com/250webinar

Ever feel as if your boss, c-suite and colleagues just don't "get it?" Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality? If this is you, you are not alone. You definitely landed on the right blog post today as I am going to help you.  The good news is I have the answer for how you can get your budget and plan approved, guaranteed. Learn the top 3 reasons your budget is not getting approved. Watch the full 1 hour webinar replay for 3 Easy Steps to Get Your Plan Approved! http://socialzomfactor.com/250webinar We have worked with 100's of businesses and 1000's of students to help them get their budgets and plans approved. I have seen marketers take the fast track in their social marketing and digital marketing careers as a result of proper planning and understanding of how the social and digital ecosystems of today can help support their business. I've also seen a fair number of marketers lose their jobs (get fired) for lack of this knowledge and ability. Be patient and understand that your management may be more comfortable working with a 3rd party consultant or agency that can help coach and guide them. We have done this type of work with many executives and business leaders. They often feel more comfortable working with us as their partner than they do having a new college graduate teach them the social and digital ropes. Thinking you can be the one to teach them the world of social media may be a pipe dream so it's time to get a reality check. Take a listen to episode 250 of the Social Zoom Factor podcast for more details on these 3 Reasons Your Boss is Not Approving Your Social Media or Digital Marketing Budget and Plan.

In this episode Pam Moore shares the 7 steps to develop a profitable social media plan and strategy. Register for the full webinar at http://themarketingnutz.com/249webinar Also, learn how to get your social media budget approved and the boss off your back on this webinar: http://themarketingnutz.com/socialbudgetapproved

Learn the #1 reason your social media isn't working in 2018.  Register for the full webinar and receive the Social Media Strategy Zoom Kit: http://socialzoomfactor.com/246webinar In this episode you will learn why your social media efforts are not delivering real results.  Quit wasting time and money on social media strategies and tactics that don't work.  Do you feel as if you are doing all the right things with content marketing, influencer marketing, visual marketing, live video, Facebook marketing, Instagram marketing, LinkedIn marketing, blogging and more... yet nothing is working?  Are you listening to the experts and doing what they tell you to do but still the results are non-existent?  No worries... listen to this episode of the Social Zoom Factor podcast from Pam Moore and learn the number one reason your social media strategy is failing in 2018. 

Learn 10 power tips to create Content Like a Boss. Register for the on-demand webinar & get the free Facebook Content Marketing Zoom Kit: http://themarketingnutz.com/fbboss

No doubt 2018 is a year of change. From Facebook, Twitter, Instagram and LinkedIn, it seems the foundation is changing underneath our social feet constantly.  Watch this webinar to learn more about how to create amazing content in 2018 even for the most boring and unsexy industries: http://themarketingnutz.com/contentwebinarzoom  Don't let this worry you and don't let the fear mongers drive your content marketing strategy.  In this episode Pam Moore covers the top 10 content marketing myths in 2018 that you can ignore. These are things that can make or break your online marketing as it relates to content in 2018.  Grab your seat to the webinar specifically designed for anyone working in an industry where content is tough to create due to regulations, or the fact it's simply not sexy. This includes real estate agents and brokers, financial, healthcare, government and more.  http://themarketingnutz.com/contentwebinarzoom 

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm that impact every business, brand and publisher using Facebook for business purposes. Regardless, it is imperative as you head into 2018 that you get the facts. Do NOT believe everything you read, watch, or listen to. Make sure you are getting your information from trusted sources that you know have a vested interest and a top goal to share truthful knowledge and information that can help you achieve your goals, not just help them fill their bank account.  In this episode you will learn exactly what you need to know about this latest announcement from Facebook and Mark Zuckerberg, I break down the announcement into bite size chunks that you can quickly grasp even if you haven't had the time to even read one blog post or scan a Facebook message on the topic. No worries, I got ya' covered. No fluff or fear mongering, guaranteed.  Take a listen to episode #243 of the Social Zoom Factor podcast and learn how you can get a grip on not only the recent announcement, but also how to get a grip on your Facebook marketing in 2018. I also recently hosted a Facebook in 2018 webinar that goes even deeper. Grab your seat here -> How to Get a Grip on Facebook Marketing in 2018: What You Need to Know About the News Feed Changes Episode Highlights:  Current state of Facebook marketing 2018 How to Get a Grip on Facebook Marketing in 2018 Recap of the recent Facebook announcement and changes being made to the Facebook News Feed  What you need to know about the details on the Facebook announcement from Mark Zuckerberg  Why you need to ignore the Facebook fear mongers  Why you may need a new perspective and mind shift change to be successful with using Facebook for business starting in 2018  Stop building your business on rented land! Our Social Media Training Academy can help!  Check out our new comprehensive online social media and branding training academy, the Social Profit Factor. We created it to help people like you quickly create a solid social media and Facebook marketing strategy and plan that connects you with your ideal customer in a human way!  Stop building your business on rented land. Sign up now to become a founding member and receive some incredible deals plus bonus offers. Need us to help train your team? Give us a shout and let's get a custom workshop scheduled for your organization. Increase sales by generating more leads using social media and content marketing to nurture relationships.

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Download 2018 Content Calendar Template  It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives. A perfect way to begin adding more organization, prioritization and results for your content marketing is by utilizing a content marketing editorial calendar to plan your content. Showing up on Facebook every morning thinking "hmmm...what should I post today?" is going to get you in nothing better than the "everyone ignores you pile," guaranteed. This blog post and supporting Social Zoom Factor podcast episode #242 is packed with valuable information to help you get a grip on your content marketing so that you can achieve your business goals and provide your audience with maximum value without having to work 24/7, 365 days of the year. Quality over quantity is where success is going to come from in 2018.

You are a social media manager at an organization and your boss, manager or ceo just hired a social media agency. What do you do now? How do you partner with the agency and ensure you secure your job and do not get fired! Don't worry. You got this. This episode will help you manage the entire process from research to kickoff to execution. If you are a social media marketing manager, content manager, digital marketer, audience marketing manager, brand manager or work in marketing role of any kind, this information will help you build a career by learning to partner with 3rd party resources! Check out Social Profit Factor Training Academy for to up-level your social media, digital marketing and branding skills! 

How to partner with your social media agency for the highest success and ROi possible.

Are you ready to gain an unfair competitive advantage on Facebook? Would you like to stomp status quo and serve your customers quickly, personally and in a more human way by leveraging automation and a platform that more than 1.2 billion people are currently using? If you answer yes to these questions then you need to understand the power of Facebook Messenger for business and how it can easily help you serve your customers, even while you sleep. Did you know… Number of Businesses on Facebook Messenger = 60 million Facebook Pages using Messenger – 20 million 2 billion messages sent between users and businesses on Facebook messenger monthly 17 billion photos sent through Messenger per month 25,000 GIFs per minute / 22 million daily via Messenger 1.5 billion games have been played on Messenger 2 billion reactions sent on Facebook Messenger to date 5 billion emojis sent daily on Messenger 11% of world's population use Messenger monthly 30,000 chat bots in 200 countries on Messenger 64% Facebook monthly users use Messenger 50% US teens use Messenger daily Download this Facebook Messenger 101: Get Started Guide for Business for some quick steps to help you setup and optimize the foundations Facebook Messenger on your business Page.

Not enough time for social media? Here are 4 strategies and tips to help you save time and maximize every minute spent on social media, digital marketing and branding. http://socialprofitfactor.com