PODCAST · business
Social Studies by Darkroom
by Darkroom
This is Social Studies, a podcast where we discuss entrepreneurship, leadership & our experience helping the world’s best brands scale. We’re your hosts Lucas DiPietrantonio and Jackson Corey, and in each episode we’ll bring you conversations with founders and industry leaders in e-commerce, fashion, travel, technology, and more. We’ll give you an inside look at how we’ve helped brands get to market fast and scale quickly, and share some of the strategies and tactics behind our success.
Episodes
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EP 24: Mastering the Key Strategies for Scalable Business Growth - With Oren John
In this episode, we sit down with Oren John, founder of Valuables and owner of @orenmeetsworld, and Lucas James, CEO and Co-Founder of Darkroom, the marketing agency behind this podcast. Together, they dive deep into the realities of running a business as a creator. From the challenges of scaling…
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EP 23: The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024
Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this week's episode, we talked with Max Satter from Unveiled, shedding light on the significance of...
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EP 22: Ori Zohar on Bootstrapping Burlap & Barrel, Single Origin Spices, and Launching DTC
Join us as Lucas sits down with Ori Zohar, Founder and Co-CEO of Burlap & Barrel, as they deep dive into Single Origin Spices, Launching DTC and the process of Bootstrapping Burlap & Barrel 📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access...
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EP 21: Leveraging Organic Social Content To Drive Brand Growth — Jackie Burke, CEO of Tini Lux
Join us as Lucas sits down with Jackie Burke, Founder and CEO of Tini Lux, as they deep dive into how to create founder led content, her role scaling the business and strategies for first-time founders. 📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early...
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EP 20: Varos: Is DTC back? The DTC Bull Market as of May 2024 & TikTok Shop Advertising Spend Trends | Yarden Shaked, Co-Founder of Varos
Join us as Lucas sits down with Yarden Shaked, Co-Founder and CEO of Varos, as they deep dive on recent industry metrics for 7, 8, and 9-figure Shopify brands. The overall market is looking rather strong with revenue up across the board for most brands. The two explore the emergence of TikTok…
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EP 19: Building an 8-Figure Beauty Brand, Innovation & Community-Driven Marketing | Arjan Singh & Ryan Babenzien, Co-Founders of Jolie
In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in…
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EP 18: The Intersection of Traditional Advertising, Digital Metrics, and Out-of-Home Complexities | Tom Shea, Co-Founder of Adgile Media
Dive into this episode as Lucas and Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile Media. Learn how Tom is redefining outdoor ads through technology, turning truck displays into potent, data-rich campaigns. This exploration offers an inside look at...
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EP 17: Mastering Tik-Tok, Content Creation Challenges and the Evolution of Commerce | Ashwinn Krishnaswamy, Partner at Forge
In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for...
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Ep 16: The Brand Behind the Viral, Hard to Get Gym Bags, Influencer Partnerships, and using Scarcity as a Marketing Tactic | Caleb Ulffers, CEO of Haven Athletics
We dive into conversation with Calen Ulffers, Co-Founder and CEO of Haven Athletic, around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out-of-the-box marketing tactics to generate viral...
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EP 13: $200M in 4 years: The Soda Brand Challenging Coke | Steven Vigilante, Director of Growth at Olipop
In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement. Steve breaks down how they craft content that's not just about getting noticed—it's…
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EP 12: The Content Engine behind a $22 Million Bootstrapped SaaS Startup | Adam Robinson, CEO of Retention.com
Join us for a deep dive with Adam Robinson, the strategic mind behind Retention.com, as he unpacks the essentials of engaging content creation and audience connection. In this episode, Adam shares his playbook for turning everyday insights into compelling content narratives, the intricacies of...
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EP 11: Unboxing Customer Experience and Product Differentiation | Ian Blair, CEO of Laundry Sauce
Join us as Ian Blair, the mind behind Laundry Sauce, shares his unique journey from concept to e-commerce success. In this episode, Ian offers a candid look at the challenges and milestones of evolving a basic laundry product into a compelling brand in a competitive market. He talks about the...
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EP 10: Breaking through Business Barriers | David Wolfe, CEO of ABLE
David Wolfe, CEO of ABLE and a veteran in brand building and entrepreneurship, brings his extensive experience from various executive roles and as an investor in innovative companies. In this episode, David shares insights on scaling businesses, from the initial challenge of earning the first...
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EP 9: Brand Building through Community | Sam Blumenthal, Founder of Banter
Lucas and Jackson speak with Sam Blumenthal, the CEO of Banter. As a seasoned expert in commerce, community, and investment, Sam's insights and expertise inspired him to launch Banter, an omni-channel commerce network, and to establish Compounding Thoughts, an inventive content platform. In this...
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EP 8: Revolutionizing the Future of Mobility | Taras Kravtchouk, Founder & CEO of TARFORM
Join Lucas and Jackson as they engage in a conversation with Taras Kravtchouk, the Founder, CEO, and Designer at TARFORM. Leveraging his passion for design and entrepreneurship, Taras is revolutionizing the transportation industry through TARFORM, an automotive startup that pioneers a fresh...
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EP 7: Curated Marketplace for Commerce | Bennett Carroccio, Co-Founder and CEO of Canal
Join Lucas and Jackson in conversation with Bennett Carroccio, Co-Founder and CEO of Canal. Drawing from his background in venture capital and e-commerce, Bennet created Canal, a curated marketplace transforming the way products are sold online. In this episode, we discuss the impact of higher...
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EP 6: The Changing Dynamics in Ecommerce Manufacturing | Nathan Resnick, Founder of Caffeinated CX and Sourcify
Lucas and Jackson speak with Nathan Resnick, Founder of Caffeinated CX and Sourcify. With a background scaling 6 figure businesses, raising more than 1 million dollars on Kickstarter, and bringing over a dozen products to life, Nathan is a seasoned serial entrepreneur. We discuss the global...
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EP 5: Consumer Tracking in Digital Advertising | Rishabh Jain, Co-Founder and CEO of FERMAT
Join Lucas and Jackson as they sit down with Rishabh Jain, the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. As a preeminent thinker on the state of consumer tracking in digital advertising, Rishabh’s...
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EP 4: Building a Lean Creative Production System | Matthew Gattozzi, Founder of Goodo Studios
Join Lucas and Jackson in conversation with Matthew Gattozi, Founder of Goodo Studios. With expertise spanning creative strategy, performance ad creative, organic video, and product content, Matthew is renowned for working with numerous notable brands including Harry’s, Kopari Beauty and Huron....
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EP 3: Measuring the Impact of Your Marketing Campaigns | Michael Kaminsky, Founder of Recast
Lucas and Jackson speak with Michael Kaminsky, an econometrician and the founder of Recast who specializes in data science, data modeling, and media mix modeling for consumer brands. He’s well known for leading the data analytics team at Harry's and speaking on the importance of MMM in an...
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EP 2: How to Scale 8-figure Brands | Alex Greifeld, Founder of No Best Practices
Join Lucas and Jackson as they speak with Alexandra Greifeld, a growth advisor and the mastermind behind the ‘No Best Practices’ who is an expert in eCommerce, Fashion Design, and Merchandising. She is known for her leadership at Tapestry & Tibi and her insights on overcoming scaling plateaus. In...
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EP 1: The Future of the DTC Market | Emmett Shine, Co-Founder of Pattern
Lucas and Jackson speak with Emmett Shine, the co-founder of Pattern Brands. Emmett shares his story founding Gin Lane, one of the most influential consumer design agencies in history, well known for creating $15B in brand value for businesses like Harry’s, Hims, and Warby Parker. We discuss the...
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ABOUT THIS SHOW
This is Social Studies, a podcast where we discuss entrepreneurship, leadership & our experience helping the world’s best brands scale. We’re your hosts Lucas DiPietrantonio and Jackson Corey, and in each episode we’ll bring you conversations with founders and industry leaders in e-commerce, fashion, travel, technology, and more. We’ll give you an inside look at how we’ve helped brands get to market fast and scale quickly, and share some of the strategies and tactics behind our success.
HOSTED BY
Darkroom
CATEGORIES
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