PODCAST · business
socialmediapodcast
by Simon Scholes
I'm Simon Scholes, the founder and creative director of Perception Studios. I'm a former radio and tv presenter, and now run this award-winning visual marketing agency, based in Hampshire. We help brands and businesses like you to create high-quality content that will help create an emotional connection between you and your customers, giving them a better digital experience.I'm hugely passionate about you making your content really work for you, and for people to stop aiming for perfect. So let's talk and make that happen for you.
Episodes
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Independent Bookstore Day - The Social Media Podcast
ARE YOU BLOGGING YET? So, when did you last write a blog for your brand or business? When looking at taking your brand from being known locally to nationally and really using the “How to 9 x your social media” you need a content plan, because one of the ways you'll take your brand up a gear is by...
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The Sun Is Here - The Social Media Podcast
YES......Tomorrow is April 24th and it's going to be the warmest weekend of the year so far....a chance to relax, put up your feet outside and do nothing....or is it. The thing is, social media NEVER switches off, so my suggestion to all my clients and you as a small brand or business is to be…
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World Creativity Day - The Social Media Podcast
It’s world creativity day so I want to see you use this as an opportunity to start training that muscle. You see. OK, not everyone can film or draw stuff for their content, but, you can come up with great ideas. Not at first perhaps but creativity is like a muscle, the more you use it the…
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Chinese Language Day - The Social Media Podcast
Today is #chineselanguageday.....The problem with a lot of marketing these days is that it’s not laser targeted and is far too broad. I use The analytics on all social media channels to check my demographics because it gives me a visual representation of where my followers are geographically. I…
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Pinata Day - The Social Media Podcast
Today is #pinataday if you’re in a businesses marketing department we feel we have to hit everything, every single day, especially when it comes to social media. The biggest difficulty for most places is actually connected to social media spend. Don’t get me wrong, I talk about FREE content all…
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How Do You Listen To This Podcast - The Social Media Podcast
How Do You Listen To This Podcast - The Social Media Podcast by Simon Scholes
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Listener Q&A - The Social Media Podcast
Listener Q&A - The Social Media Podcast by Simon Scholes
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You're Going To Fail - The Social Media Podcast
YOU ARE GOING TO FAIL The question is though, are you going to give up. The fact of the matter is, you will fail to create viral content with every single post you ever put out, in fact, the chances are you may never create what you consider to be a viral post.....however, if you stop worrying...
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How much planning do you do - The Social Media Podcast
OH CRAP!!!! How often do you say those words when you realise it’s Monday, you’ve nothing planned for your marketing content and you’ve not posted anything on social media for a few weeks, so then you end up posting something on instagram, then something different on twitter and a video on…
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Are You Ready For The Weekend - The Social Media Podcast
We all know my usually feeling about social media on a weekend.....it doesn't work a five day week, it's on consistently. So, I want you to take one simple step this weekend, as I know many of you still don't post anything and switch off on friday night at 5pm....so this weekend, turn the...
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Get Your Short Form Content Right - The Social Media Podcast
So, today is #pygmyhippoday so I wanted to use this as a chance to celebrate short form content. Now as the owner of a visual marketing agency I'd much rather people came to us to get this kind of thing created, it's usually a bit nicer in it's looks and wants to hit a bit harder, and especially...
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Talk To Your Community - The Social Media Podcast
It's #beerday and I know a number of people are looking forward to the opportunity to spend some face to face time with friends in beer gardens when they re-open. However, as nice as it will be to be able to actually spend time with friends this way, have you considered reaching out to your...
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DIY Day - The Social Media Podcast
It's DIY Day and time to go through the "how to 9 x your social media process at light speed so that you're able to understand how easy it is to create content for your brand....for FREE, my second favourite four letter word in the entire world. Email: [email protected] SOCIAL MEDIA…
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It's Not A Science - The Social Media Podcast
Too many people try to make everything a science in this day and age, including social media usage for business. Don't get me wrong, when it comes to understanding an avatar, or create paid for campaigns etc. there are elements of social media that are more difficult to understand at first....
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Chatting With Smart Cherry - The Social Media Podcast
The other month I was invited by Sai over in India to be on the Smart Cherry vlogcast to chat about social media and some of the stuff I've done previously in my life. If you've never heard some of my story, this is your chance to find out more about me and also get some golden social media tips...
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How to get more views on your videos - The Social Media Podcast
There are multiple ways of getting more views on your video content. In today's live we're going to discuss using the tools at your disposal on channels such as Facebook, YouTube, Vimeo etc. that so many people don't even use at all. Titles Thumbnails Description Tagging Captions / Subtitles…
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Behind The Scenes Content - The Social Media Podcast
Did you know that it's craft month? There are so many brands and businesses on social media that are essentially home based businesses creating some amazing crafts, but struggle to find their community / avatar customers. I'm always an advocate of working out who your audience is, where they're...
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Give More Of Yourself - The Social Media Podcast
Give More Of Yourself - The Social Media Podcast by Simon Scholes
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World Storytelling Day - The Social Media Podcast
Today is #worldstorytellingday and we all love a great story. Especially when it comes to creating content we should always be thinking about the story we’re telling. If your content doesn’t have a story to it, the value someone can get from it, why would they opt to consume it. Your content…
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World sleep Day - The Social Media Podcast
It’s #worldsleepday . A day after my own heart for sure. However, you can’t sleep on a weekend with your social media. So, it’s the weekend, it’s time to see friends, family and go on adventures, especially as the weather is so nice at the moment. However, don’t let the weekend be an excuse for…
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Happy St Patricks Day - The Social Media Podcast
Happy #stpatricksday a day of celebration in Ireland. Legend has it he's the man who drove snakes out of Ireland which is a perfect opportunity to speak about social media snakes.....more commonly known as trolls. I sometimes actually think of social media trolls in the same way. The have no…
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World Speech Day - The Social Media Podcast
What speech will you be making today? Today is #worldspeechday a chance for your voice to be heard and also a huge opportunity for you to overcome the fear of speaking to people. This is one of the great things about video content and especially live content. It allows you to speak to your…
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Do You Give A Shit - The Social Media Podcast
YOUR COMMUNITY NEEDS WEEKEND CUSTOMER SERVICE TOO Nobody has ever said starting or running your own business is easy, it’s not. Building a relationship with you and your customers is also just as hard. It takes a whole lot of patience and hard work. This is the same when it comes to growing a...
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Plant A Flower Day - The Social Media Podcast
Today is #plantaflowerday and as we head into the weekend this is one of those jobs that many of us will put off. The thing is, just like social media, if we put it off too long like weekend content, then the flowers just won't grow the way we want them too, and potentially won't bare the fruit,...
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World Plumbing Day - The Social Media Podcast
World Plumbing Day - The Social Media Podcast by Simon Scholes
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Day Of Awesomeness - The Social Media Podcast
On today of all days it's worth celebrating your awesomeness on social media. I often speak about how you should be helping people remove a pain point with your marketing. giving them value over everything else.....however, let's face it, we're all in business to actually make MONEY.....There, I...
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Panic Day - The Social Media Podcast
Today is #panicday a chance to realise it's OK to be overwhelmed and panic like so many people do with their social media on a daily basis. The thing is it doesn't have to be an overwhelming situation, with planning and the tools that are available to you now to help create your content and make...
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Proofreading Day - The Social Media Podcast
On #proofreading day I thought I'd have a chat with you about social media mistakes, or more to the point, PERFECTION. So many people get caught up in the need for creating perfect content that they simply never post ANYTHING. They've got a photo album on their phone filled with photographs and...
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Its The Weekend - The Social Media Podcast
Its The Weekend - The Social Media Podcast by Simon Scholes
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Salesperson Day The Social Media Podcast
It's #salespersonday a word I know isn't dirty but people still need educating about in the world of social media. DO YOU GIVE ENOUGH VALUE? So many people spend their time on social media SELLING. They forget to treat the platforms of choice and the people digesting their content the same way...
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World Book Day - The Social Media Podcast
Today is #worldbookday and we all love a great story. Especially when it comes to creating content we should always be thinking about the story we’re telling. If your content doesn’t have a story too it, the value someone can get from it, why would they opt to consume it. Your content wants to...
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Youre So Vain - The Social Media Podcast
Yes, you're so vain......well, you are if you worry about vanity metrics on your content. Still, so many people I speak to think that their content should be getting millions of views and end up in groups doing like for like on accounts and facebook groups, and buy followers on Instagram etc. If...
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My 3 Rules Of Social Media - The Social Media Podcast
CONSISTENCY PATIENCE VALUE These are three simple and very basic rules for growing your social media channels organically. So many people plough into creating content forgetting that we are bombarded with advertising messages all the time, the figure currently stands at somewhere in the region of…
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March Planning - The Social Media Podcast
RE YOU PLANNING YOUR CONTENT? When it comes to content creation, I've heard all the excuses.....however, in an age where we nearly all walk around with a smart phone in our back pocket, with the ability to download apps onto them......there's NO EXCUSE for not creating content for your brand and…
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Pokemon Day - The Social Media Podcast
Today is #pokemonday I'm sure we all remember playing pokemon go, the phenomenon that hit our mobile phones about 4 years ago now. This app and game went crazy viral as everyone on social media was talking about it, but why did they all talk about it? Well the fact is the game made us all stop in...
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Carpe Diem Day - The Social Media Podcast
So it's day especially dedicated to seizing the day. So, as we head into March, have you seized the opportunity this year yet to start your social media content, especially video content? It's never too late to start, and in fact as March begins on Monday you could think about spending today and...
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Digital Learning Day - The Social Media Podcast
When it comes to digital learning day I have to say we all know that we're constantly learning, and right now I'm consistently seeing people pivoting in digital marketing as a job (all power to you) but, stating totally false promises such as I promise to take your business from 6 to 7 figures…
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Inconvenience Yourself Day - The Social Media Podcast
So many people find doing social media A a chore, but B many people have no element of patience either when it comes to social media. We all want results quickly, and when it doesn't happen fast social media ends up feeling like an inconvenience. Patience is one of the main keys to creating an...
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Social Media Rule 2 - The Social Media Podcast
Social Media Rule 2 - The Social Media Podcast by Simon Scholes
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Social Media Rule 1 - The Social Media Podcast
Social Media Rule 1 - The Social Media Podcast by Simon Scholes
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Love Your Pets Day - The Social Media Podcast
On #loveyourpetday it begs the question why does content like cat videos perform so well on social media. The reason for this, the human element connected to it. People relate to it because they have cats and dogs etc. It’s that true human connection created via that content and it makes people...
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Tug Of War Day - The Social Media Podcast
Today is tug of war day, and this feels like a perfect metaphore with social media. We all feel like we're being pulled from one channel to the next trying to get results.....well, that's what you do unless you've actually sat down and understood how your social media needs to be working. Without...
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Drink Wine Day - The Social Media Podcast
Today is #drinkwineday Now I know, they're not all to our tastes, but, you need to try them to be sure of that. This is just like social media. It’s like saying facebook isn’t where your audience is without having a facebook account or having ever used the system, yup it's ridiculous. You have to...
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Random Acts Of Kindness - The Social Media Podcast
As today is random acts of kindness day I want to ask you what you do for your audience that's out of the norm? I don't mean giving them discounts or anything like that, i want to know when you last reached out to the people in your community to just check in on them and see how they're doing?...
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How To Structure A Video - The Social Media Podcast
Video content is incredibly powerful for any brand and business, so this month to celebrate Cherry Month I want you to pop your video cherry. Sit down and either film or go live for your first video content in 2021. This is why I want to help you structure your live video. So here are three…
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Have You Popped Your Cherry - The Social Media Podcast
Have You Popped Your Cherry - The Social Media Podcast by Simon Scholes
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World Radio Day - The Social Media Podcast
On #worldradioday it's well worth someone who spent so many years working in the industry chatting about the power of audio. Yes video is my foray so to speak, and it actually does perform better than audio, however, audio is so frictionless as content for your audience, especially as a podcast....
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Xin Nian Kuai Le - The Social Media Podcast
Happy new year to all my Chinese listeners of the podcast. This is a perfect opportunity for me to discuss the potential of your brand using foreign language content. The thing is, as a brand or business working globally with your content, how often do you look into the analytics and understand...
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Stop Doing SUB4SUB - The Social Media Podcast
Just recently it’s become more and more obvious that many many channels are still using follow unfollow as a marketing strategy, in the hope that those channels they follow will follow them back and then when they unfollow they’ll stay as a follower. Stop assuming that following someone will...
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Blog Growth Tips - The Social Media Podcast
To celebrate #freelancewritersappreciationweek I'm talking about blog content with you again today. As we spoke about on Monday, the blog is the doorway to content creation, so obviously we want as many people as possible to see our value written content. So, on Monday I gave you my top 7 SEO…
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ABOUT THIS SHOW
I'm Simon Scholes, the founder and creative director of Perception Studios. I'm a former radio and tv presenter, and now run this award-winning visual marketing agency, based in Hampshire. We help brands and businesses like you to create high-quality content that will help create an emotional connection between you and your customers, giving them a better digital experience.I'm hugely passionate about you making your content really work for you, and for people to stop aiming for perfect. So let's talk and make that happen for you.
HOSTED BY
Simon Scholes
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Frequently Asked Questions
How many episodes does socialmediapodcast have?
socialmediapodcast currently has 497 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is socialmediapodcast about?
I'm Simon Scholes, the founder and creative director of Perception Studios. I'm a former radio and tv presenter, and now run this award-winning visual marketing agency, based in Hampshire. We help brands and businesses like you to create high-quality content that will help create an emotional...
How often does socialmediapodcast release new episodes?
socialmediapodcast publishes regularly with 497 episodes available. Check the episode list for the typical release schedule.
Where can I listen to socialmediapodcast?
You can listen to socialmediapodcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts socialmediapodcast?
socialmediapodcast is created and hosted by Simon Scholes.
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