PODCAST · business
Soft Sides
by Laura Colagrande
Welcome to Soft Sides, the show where we explore the intangible, sometimes emotional, soft sides of Go-To-Market teams. The biggest challenge for GTM leaders is not the work itself. The hardest part is building the right team, getting alignment, learning how to navigate difficult conversations, and feeling that your work matters to you and others. Our first series focuses on "influence," featuring candid conversations with CMOs, CROs, product, and partnership leaders as we break down challenges and redefine influence. New episodes are released weekly. softsides.substack.com
Episodes
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Olga Lykova: Losing Your Best Employee (and Why That's a Sign You're Doing It Right)
What happens when the person you’ve spent a year developing tells you they’re leaving for their dream job at Google? For Olga, it was one of the proudest moments of her career. She had helped her regional director to grow and believe in herself in ways she never had before. And then she watched…
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Jess Cook: Collaboration as a Superpower, and How to Sell Ideas That Stick
What does it take to go from copywriter to executive at a YC-backed company? For Jess, it started with doing it scared. Jess spent over a decade as a creative at top agencies, writing scripts for Snap, Crackle and Pop, tweeting as Tony the Tiger, and leading campaigns for brands like Kellogg’s…
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Greg Portnoy: Influence Without Authority, and How to Create GTM Alignment
Guest: Greg Portnoy, CEO at Euler What does it actually take to build a Go-To-Market team that is truly aligned, and why does that matter? Greg built multi-million dollar partner ecosystems at Attentive and Hawke Media before becoming CEO and Co-Founder at Euler, an end-to-end platform to scale...
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Jill Rowley: Trust is the New Data. Selling Change, and the Evolution of Partnerships and B2B sales
Guest: Jill Rowley, SaaS Legend, Advisor, Board Member and so much more What does it take to go from being one of Salesforce's first employees to becoming a trusted advisor for the industry's most innovative companies? From shaping how enterprise software is sold at Salesforce to advising today's...
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Stewart Hill House, Head of Content at Mutiny | AI and The Future of Content Marketing
What happens when artificial intelligence becomes better at your job than you are? Laura sits down with Stewart Hill, Head of Content at Mutiny, whose journey from AI skeptic to innovator began when he faced a stark reality we all face: automation could outperform him at writing (and many other...
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Kathleen Booth, SVP of Marketing and Growth at Pavilion: A Guide To Me
Tired of second-guessing every work interaction? From overthinking Slack messages to navigating C-suite dynamics, learning how to work with others is hard. Laura sits down with Kathleen Booth, who found a surprisingly effective solution: she wrote an 8-page "Guide-to-Kathleen" that transformed…
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Jocelyn Brown, CS & Revenue Executive | From IC to People Leader, a Work In Progress Playbook
Guest: Jocelyn Brown, Revenue and Customer Success Leader How do you approach the transition from individual contributor to people manager? How do great managers build trust and influence? Why is it so hard to give and receive feedback, and how do you become better at it? Laura is joined by…
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Partho Ghosh, VP of Product at Uberall: The Product-Vision Gap
Guest: Partho Ghosh, VP of Product at Uberall Laura is joined by Partho Ghosh, VP of Product at UberAll. Partho has spent his career building products and teams at top SaaS and B2B companies, and he is known for his strategic approach to growth, product adoption, and his product philosophy…
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Natalie Marcotullio, Head of Growth and Operations at Navattic: Soft Pitches and White Sneaker Theory
Guest: Natalie Marcotullio, Head of Growth and Operations at Navattic Laura is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic. Natalie started in B2B marketing with a focus on growth strategies like SEO and SEM, later expanding her skills in strategy and operations as a...
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Arthur Castillo, Director of Content, Community & Partnerships: GTM Tours
Guest: Arthur Castillo, Director of Content, Community & Partnerships Laura is joined by Arthur Castillo, the Director of Content, Community, and Partnership at Aligned. Arthur started his career in sales and always had an affinity for storytelling and community. By leaning into his strengths, he...
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Stephanie Movahhed, Mindset & Business Coach: Influence and Mental Fitness
Guest: Stephanie Movahhed, Mindset & Business Coach Laura is joined by Stephanie Movahhed, a mindset and business coach (she is also Laura’s coach). Stephanie spent the first chapter of her career developing frameworks, products, and teams at companies like Google and BCG. She frequently speaks...
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Lashay Lewis, Founder of Authority Plug: Micro Action and Macro Patience
Guest: Lashay Lewis, Founder of Authority Plug and B2B SaaS Advisor Laura is joined by Lashay Lewis, Founder of Authority Plug and B2B SaaS advisor. Today, she has what some people call a “cult-like” following, but it was not always this way. Despite her 15+ years of experience and all her...
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Mario Paganini, SVP of Marketing at Overjet: Create the Game You Want to Play
Guest: Mario Paganini, SVP of Marketing at Overjet Laura is joined by Mario Paganini, Senior Vice President of Marketing at Overjet. Mario is known for his unique approach to building B2B brands and his commitment to creating hyper-relevant stories and differentiated campaigns that capture the...
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Lindsey Traub, Senior Director, Head of Partner Programs & Ops at Simpro; Shooting for Preparedness
Guest: Lindsey Traub, Senior Director, Head of Partner Programs & Ops at Simpro Laura is joined by Lindsey Traub, Senior Director at Simpro. Lindsey began her career as a BDR (business development representative), learned the fundamentals of B2B tech while working in customer success for many...
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Alex Poulos, CMO at Crossbeam: Influence and Radical Responsibility
Guest: Alex Poulos, CMO at Crossbeam Laura is joined by Alex Poulos, Chief Marketing Officer at Crossbeam. Alex is a software engineer by training who transitioned into product management and later moved into marketing and leadership roles. He has extensive experience across all GTM functions and...
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Simone Thomas, PMM at Meta; Leaning into Our Humanity
Guest: Simone Thomas, Product Marketing at Meta Laura is joined by Simone Thomas, Product Marketing Manager at Meta. Simone started her career in advertising, got her MBA at Wharton, worked in product strategy at Nordstrom, and then joined the product team at Meta. In this episode, Laura and…
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Introducing Soft Sides | Influence Series
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit softsides.substack.com
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ABOUT THIS SHOW
Welcome to Soft Sides, the show where we explore the intangible, sometimes emotional, soft sides of Go-To-Market teams. The biggest challenge for GTM leaders is not the work itself. The hardest part is building the right team, getting alignment, learning how to navigate difficult conversations, and feeling that your work matters to you and others. Our first series focuses on "influence," featuring candid conversations with CMOs, CROs, product, and partnership leaders as we break down challenges and redefine influence. New episodes are released weekly.
softsides.substack.com
HOSTED BY
Laura Colagrande
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Frequently Asked Questions
How many episodes does Soft Sides have?
Soft Sides currently has 17 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Soft Sides about?
Welcome to Soft Sides, the show where we explore the intangible, sometimes emotional, soft sides of Go-To-Market teams. The biggest challenge for GTM leaders is not the work itself. The hardest part is building the right team, getting alignment, learning how to navigate difficult conversations, and...
How often does Soft Sides release new episodes?
Soft Sides has 17 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Soft Sides?
You can listen to Soft Sides on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Soft Sides?
Soft Sides is created and hosted by Laura Colagrande.
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