PODCAST · science
Solar Disruption Theory
by Freedom Forever
Step inside some of the most forward-thinking minds in solar today. The Solar Disruption Theory Podcast explores a deeper side of solar as Freedom Forever's host CRO, Chad Towner sits down with industry leaders, Freedom Family, solar activists and more! Tune in to hear exclusive solar industry insights you can’t get anywhere else! Hosted on Acast. See acast.com/privacy for more information.
Episodes
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The King of the South: Chase Armstrong’s Journey with Freedom Forever
Chase Armstrong, a Utah native and lifelong BYU fan, shares his unique journey in the solar industry—from selling lawn care at 14 to leading in solar sales. In this episode, Chase opens up about leaving Freedom Forever, why he returned, and how technology, culture, and resilience shape success in...
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Leading with Trust in a Changing Industry w/ Mitch Ford
In this episode, Chad sits down with Mitch Ford, Vice President of Sales at Vitl, to talk about his path from alarms to solar, the challenges of 2025, and what renewed momentum looks like in 2026. Mitch shares how trust, transparency, and a unified process shaped his leadership approach and why...
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How Zach Bloom & Rob Richardson are Shaping Solar’s Future
Freedom Forever’s Chief Technology Officer Zach Bloom and Vice President of Product Rob Richardson share how they went from building tech startups to leading innovation in solar. They discuss why software is the company’s “secret sauce,” how AI and clean data are transforming operations, and what...
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Turning Purpose into Global Impact w/ Michele Magee
Michele Magee, President of GivePower, shares her incredible journey from radio marketing to powering schools and communities worldwide. Discover how purpose drives impact and why GivePower is changing lives through solar energy and clean water.
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Why Brett Bouchy Believes 2026 Is the Year of Opportunity
The newest season kicks off with bold moves and big predictions for solar in 2026. From Freedom Forever’s record-breaking Tesla battery deal to the launch of Aura, Brett Bouchy and Chad Towner share how domestic content advantages and innovative strategies are reshaping residential solar.
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From Uncertainty to Opportunity: The Executive Order That Changes Everything.
After weeks of waiting, the executive order that has been looming over the solar industry is finally here, and it is a game-changer. Brett and Chad break down what safe harbor until 2030 really means, why Q Cells are suddenly worth their weight in gold, and how this clarity could reverse the...
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Navigating Uncertainty, Credits, and the Future of Residential Solar w/ Brett Bouchy
The past 10 weeks have been some of the most turbulent the solar industry has ever faced, drawing comparisons to the 2008 financial crisis. In this episode, Freedom Forever CEO Brett Bouchy and CRO Chad Towner break down how the industry froze, why uncertainty is a nightmare for investors, and…
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The Big Beautiful Bill: Saving Residential Solar
Brett Bouchy and Chad Towner sound the alarm on a late-night move in Congress that could derail residential solar in America. A few lines of negative language were quietly slipped into a major energy bill, and it just passed the House by one vote 215-214. Brett breaks down the urgency, the path...
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Driving Solar’s Future and Education w/ Jake Hess
Jake Hess, founder of Solar Con and The Morning Energy Show, joins the podcast to talk about his journey from door-knocker to industry leader. He shares how his drive to educate solar professionals led to the creation of Solar Academy and how Solar Con became a powerful platform for connection…
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The Road Ahead for Solar w/ Brett Bouchy
The solar industry is facing unprecedented challenges, from shifting political landscapes to tightening capital markets and accelerating consolidation. In this episode, Brett Bouchy and Chad Towner break down what’s happening behind the scenes—why financing stability is crucial, how domestic...
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Compete, Evolve, and Lead w/ Justin Wolf
Justin Wolf, former CEO of Meraki Solar and now VP at Solar Pros, joins Chad to discuss his evolution in the solar industry. From his roots in alarm sales to leading a solar powerhouse, Justin shares how his competitive spirit, strategic market moves, and belief in Freedom Forever's superior…
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Building a Brighter Future w/ Aparna Mohla
Aparna Mohla, VP of Corporate Partnerships at Give Power, shares her incredible journey from growing up in Mumbai, India, to becoming a trailblazer in the solar industry. From her early days at SolarCity to transformative work with Give Power, Aparna talks about her "why" for clean energy, the...
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How to Survive in Solar with Riley Traveller
Chad and Riley Traveller, CEO of Boundless Energy, dive into the ups and downs of the solar industry, from financial roadblocks to the energy arms race across the globe. Riley shares insights on thriving in tough times, the importance of customer relationships, and why solar remains full of...
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Revolutionizing Solar Sales w/ Christopher Melink & Kameron Gray
Divisional VPs Chris Melink and Kameron Gray from Solar Pros share how they smashed growth records and aligned with Freedom Forever's vision. With Brett Bouchy's relentless commitment, they forged a partnership that changed everything. Tune in to hear their insights on overcoming challenges, why...
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From Trials to Triumph w/ Tyler Jackson (Part 2)
In this powerful episode, Chad Towner and Tyler Jackson share personal stories of resilience and optimism. Tyler reflects on his battle with cancer, his daughter Sloan’s life-changing diagnosis, and how positivity shaped their journeys. From business plans during chemo to celebrating Sloan’s...
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Rewriting the Solar Playbook w/ Tyler Jackson (Part 1)
In this compelling episode, Chad sits down with Tyler Jackson, President at Solar Pros and a key figure in the solar industry. With 21 years of friendship and shared experiences, Tyler and Chad reflect on the highs and lows of door-to-door sales, from selling alarms to pioneering solar in Texas....
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Riding the Solar Wave w/ Aaron Weymann
We dive deep with Aaron Weymann as he shares his journey from being a standout soccer player to becoming a leader in the solar industry. He shares how his determination to create a better life for his family led him to solar, and how he’s thrived by riding the “next big wave.” Aaron also…
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Building Success and Purpose in Solar w/ Kiley Powell
In this episode, Freedom Forever’s President of Sales, Kiley Powell, shares insights from his 23-year journey in door-to-door sales and how his vision and purpose have driven his success. He discusses why joining Freedom Forever aligned with his values, the importance of building strong...
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Mastering the D2D Game w/ Aaron Lee
In this electrifying episode, host Chad Towner sits down with Aaron Lee, a door-to-door sales veteran and VITL's co-founder. Aaron shares his journey from his upbringing in Provo, UT, and the unconventional success behind VITL. Don’t miss his powerful advice on perseverance, leadership, and the...
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Building Trust in Solar w/ Chris Collins and Tim Trefren
We sat down with founders Chris Collins and Tim Trefren to introduce Recheck, a verification platform that builds trust in the solar industry by ensuring ID verification in sales. They discuss the industry's biggest challenge—lack of trust—and how Recheck helps good sales reps thrive. They also...
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Navigating Solar Finance w/ GoodLeap’s Paul Stephan
In this episode, Paul Stephan, Chief Business Development Officer at GoodLeap, shares his remarkable journey from building his own financial company to becoming a leader in solar finance. Paul discusses the exciting new relationship between GoodLeap and Freedom Forever and reflects on his passion...
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Thriving in a Shifting Market w/ Boundless Energy’s Riley Traveller and Jay Pelletz
In this episode, we talk with Riley Traveller, CEO of Boundless Energy, and President Jay Pelletz about their powerful partnership with Freedom Forever. Riley offers bold market predictions and explains how their companies are thriving despite industry challenges. Jay emphasizes the importance of...
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Rising Through Solar’s Toughest Year w/ Brett Bouchy
In this season’s first episode, CEO Brett Bouchy discusses the solar industry’s challenges in 2024. He shares strategies for lowering costs, gaining market share, and how to navigate the transition away from NEM. Brett also offers bold predictions for 2025, insights on domestic content, and why a...
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Financing the Clean Energy Movement w/ Mosaic’s Patrick Moore
From Naval pilot and Pentagon analyst to CEO of solar financing giant, Mosaic, Patrick Moore is no stranger to risky situations. In this episode, Moore takes us into the world of solar financing, breaking down ever-changing interest rates, misconceptions around dealer fees, and how finance...
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Read Your Sales Contract!
What is the cost of “loyalty?” In solar sales, it could cost you up to 60% of your sales commission. In this episode of the Solar Disruption Theory, CEO Brett Bouchy talks about how many installers and sales organizations take advantage of sales reps' misconceptions of the industry and their...
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Protect Your Money w/ Paykeeper’s Kelly Curtis
In this electrifying episode, we dive into the dynamic realm of solar escrow with Kelly Curtis, the CEO and mastermind behind Paykeeper. From Curtis’ unique experience in construction financing emerges a solution for solar cash projects and more. Tune in to explore how Paykeeper's innovative...
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Solar Wars: The Battle for California’s Energy Future w/ CALSSA
While California is widely known for its support and love for solar, a perplexing decision like NEM 3 raises questions about the influence of power companies and the ongoing battle against utility monopolies. Bernadette del Chiaro and Brad Heavner from CALSSA (California Solar and Storage...
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A Solar Industry Odyssey w/ Danny Rubin
Danny Rubin has been riding the solar-coaster since 2007 and has experienced it all, from being a self-proclaimed “not very good” installer to selling solar, to now being Freedom Forever’s VP of Field Operations. Having witnessed the evolution of the industry over the last 16 years has made this...
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Navigating Solar's Turbulent Year and Charting the Course Ahead w/ Brett Bouchy
2023 marked a year of chaos for solar, with rising interest rates and a “reckoning” for many installers. Despite the challenges, Freedom Forever’s commitment to operations and game-changing software, LIGHTSPEED, created a reliable platform to sell solar. Growth remains steadfast, and new markets...
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10 days on, 20 days off with a direct sales legend!
Solar Disruption Theory host Chad Towner reunites with his first ever sales manager, CEO of VITL, Tyler Bastian. Learn the secrets to the disruptive 10/20 sales model and how VITL is bringing uncommon energy to the industry and to homes across the country!
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Behind the Scenes of the Inflation Reduction Act with SEIA’s Abby Ross Hopper & John Smirnow: Part 2
In part 2 of this special edition episode with SEIA, Abby and John break down the government’s new incentives and how that will change the future of solar. With the increasing complexity of foreign imports and supply chain limitations, it’s clear that we need to grow solar manufacturing in the...
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Behind the Scenes of the Inflation Reduction Act with SEIA’s Abigail Ross Hopper and John Smirnow: Part 1
On part one of this special edition two part episode of the Solar Disruption Theory podcast, we’re honored to be joined by SEIA, the Solar Energy Industries Association. Abigail Ross Hopper, CEO and John Smirnow, SVP of Supply Chain and Sustainability, give us a behind-the-scenes look into how…
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The Future of Net Metering + Solar in California with Philip Shen
On December 15, 2022, the California Public Utilities Commission (CPUC) unanimously voted to eliminate the state’s solar net energy metering (NEM) program and replaced it with a “Net Billing Tariff.” Join us for part two of Senior Research Analyst Philip Shen’s Solar Disruption Theory episode as…
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The Financial Side of Solar with Philip Shen
Panel price changes and a growing popularity of PPAs over loans are just some of the financial shifts Philip Shen, MD & Senior Research Analyst, expects us to see in the coming year. Tune in to hear this solar industry veteran from ROTH Capital Partners break down the Investment Tax Credit’s new...
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Disrupting the Solar Sales Stack with Brett Bouchy
We’re no strangers to disruption, and Freedom Forever CEO Brett Bouchy is ready to shake things up by disrupting the solar sales stack. What’s his philosophy behind this change? “Be a light in the industry and do what’s right, not what’s easy. When you focus on changing the customer’s life and...
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Moving at LIGHTSPEED - Creating a CRM Software Custom-Built for Solar with Zach Bloom
Welcome to Tech-mecula! In this episode, we sit down with Freedom Forever’s very own Zach Bloom, to see how he and his team turned over 1,200 standard operating procedures into the first CRM software custom-built for solar, which we call LIGHTSPEED. Tune in to see how he rose up to the challenge...
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“Adult Solar” with Boundless Inc’s Riley Traveller & Jay Pelletz
In our latest episode, we sit down with Boundless Inc., CEO Riley Traveller and President Jay Pelletz to hear how they managed to break yet another company sales record… in OCTOBER. Their recipe for success? Leadership. The culture at Boundless focuses on growing leaders and never leaving a rep…
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Breaking into Solar after Serving - How the Military Prepared Max Britton for the Industry
On this special Veteran’s Day episode, we sit down with Sunder Energy CEO, Max Britton, to unlock his military background and how it prepared him to take on the solar industry. Tune in to see how Max’s leadership and empowerment of others has grown Sunder into one of the largest solar sales...
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Solving the Panel Supply Chain Crisis - the Freedom Module Origin Story with Henry Ka
One year ago, an unprecedented shortage of solar panels rocked the US installation market. Get the inside scoop on how Freedom Forever prevailed during this crisis, how the Freedom Forever module came to be, and a glimpse into the future of panel adders.
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Brett's History & the Future of Renewable Energy
Welcome to Season 4 of Solar Disruption Theory! We’re kicking things off with Freedom Forever’s very own Brett Bouchy. On this episode, learn more about his journey from stock broker to solar CEO, and why he believes in a future built on renewable energy.
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Powering the Future with Aurora Solar
In this episode, we sat down with Aurora Solar’s co-founder and COO, Sam Adeyemo, to talk about their disruptive platform, Sales Mode AI. Hosted on Acast. See acast.com/privacy for more information.
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The Future of Solar Policy
On this week's episode of Solar Disruption Theory, we sat down with Freedom Forever's Policy Director, Steven Letendre, to discuss the future of solar and what you can do to help curb the climate crisis. You won't want to miss this episode! Hosted on Acast. See acast.com/privacy for more...
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David Bywater
We sat down with Vivint CEO, David Bywater, to talk about his background in solar and technology, the future of the smart home, and our new strategic partnership. You won't want to miss this episode! Hosted on Acast. See acast.com/privacy for more information.
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Billy Parish Returns
For our very first episode of Solar Disruption Theory, we sat down with Mosaic CEO, Billy Parish to talk about humble beginnings, the evolution of solar loan performance, and the future of solar energy. In today's episode, he returns to give us an update on all things Mosaic, climate change, and...
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Defending California Solar with CALSSA
Sean and Jules sit down with California Solar & Storage (CALSSA) Executive Director Bernadette Del Chiaro for an eye-opening conversation about the attack on California solar by the utilities. Bernadette is the heart and soul of CALSSA and has led the successful effort to preserve solar-friendly...
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Earth Day 2021
It’s Earth Day and we’ve got something special that we’ve put together for you. In honor of this special day, we’ll be talking about ways you can get involved at home to support this wonderful planet. We’ve got the tools to help you succeed in your environmental efforts including some great...
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Dream Corps: Justice, Tech and Green for All
This month, Sean and Jules had an eye-opening conversation with Michelle Romero, National Director at Dream Corps, Green For All. The Green For All program fights for a world that is green for all, not green for some. Michelle shed light on the clean air crisis, the need for green jobs, and more....
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Knowledge is Power - Education is Key
In this episode, we sat down with Luke Rowan Co-Founder at EdApp Microlearning, and Freedom Forever’s Director of Internal Communications, EJ Dayrit. We had an in-depth discussion about corporate learning and the importance of education in business. We also discuss President Biden’s plan for...
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Solar Advocacy for the Whole Family!
New Year, New Season! Solar advocacy through organizations like Solar United Neighbors (SUN) has been instrumental in creating legislative change and protecting the rights of solar users. Anya Schoolman, Executive Director of SUN joins us to kick of 2021 and Season 2 of the Solar Disruption…
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Taking the Lead with Modernize
For this episode we are joined by co-founder of Modernize Home Services, Chris Pallatroni! Modernize Home Services has the goal to offer the best resources to bring your home upgrades to life by providing quality educational content to inspire ideas, and by connecting you with their network of...
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ABOUT THIS SHOW
Step inside some of the most forward-thinking minds in solar today. The Solar Disruption Theory Podcast explores a deeper side of solar as Freedom Forever's host CRO, Chad Towner sits down with industry leaders, Freedom Family, solar activists and more!
Tune in to hear exclusive solar industry insights you can’t get anywhere else!
Hosted on Acast. See acast.com/privacy for more information.
HOSTED BY
Freedom Forever
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Frequently Asked Questions
How many episodes does Solar Disruption Theory have?
Solar Disruption Theory currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Solar Disruption Theory about?
Step inside some of the most forward-thinking minds in solar today. The Solar Disruption Theory Podcast explores a deeper side of solar as Freedom Forever's host CRO, Chad Towner sits down with industry leaders, Freedom Family, solar activists and more! Tune in to hear exclusive solar industry...
How often does Solar Disruption Theory release new episodes?
Solar Disruption Theory has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Solar Disruption Theory?
You can listen to Solar Disruption Theory on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Solar Disruption Theory?
Solar Disruption Theory is created and hosted by Freedom Forever.
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