PODCAST · business
Soundboard with Tofe
by Soundboard
Welcome to the Soundboard with Tofe Podcast. To the industry leaders and forward-thinking companies, this is your resource to become a better podcaster.To follow the journey or any business inquiries with podcasting services, reach out here - https://linktr.ee/soundboard_au
Episodes
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focus on giving value, not a fancy studio setup | ep51
You don’t need a top-of-the-range camera and mic to start a podcast. Alex Hormozi, who’s the MD of Acquisitions.com and the host of ‘The Game’ built a $30M business keeping his studio setup minimalist. Even my setup is basic. Alex says that the focal point is not so much about the quality, but...
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Andrew Tran on interviewing smarter people, digital marketing and imposter syndrome | ep50
Andrew Tran has been in the digital and marketing space for 15+ years! His experience working both in agency and in-house brands, a track record of driving great customer experiences, leveraging lean design principles and returning commercial value. He is also the host of the ‘Point of View’, a...
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5 free apps to podcast on a budget | ep49
If you have a goal to start a podcast, but are on a budget, use these 5 apps. When I say ‘free’, they have a free version. You really have no excuse now… Here’s what to expect in this episode: (01:36) Riverside.fm for recording (03:31) Anchor.fm for podcast hosting (04:59) Headliner for…
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how to monetise your podcast with Trent Anderson | ep48
Trent Anderson (Head of RevOps at Podchaser) came onto the show, and what a wonderful conversation that was! He calls himself a “2x failed podcaster” but fails are stepping stones. As he is someone I believe is a subject-matter expert in podcasting, and has a very interesting take on what’s...
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be the "go-to" expert (thought leader) using podcasting | ep47
There are thousands, if not millions of “experts” out there. This is across every topic and sub topic out there. The question becomes “how can I become the go-to expert / thought leader in my topic?” Podcasting. Here’s what to expect in this episode: (01:40) how you can be the #1 thought leader…
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why you always need to think about the listener ft. Scott Murray | ep46
Scott Murray is a digital marketing consultant with 20 years of content creation/marketing experience and extensive education in communication. He helps small businesses, marketing teams and new marketers evolve from "traditional" to "sparketing" strategies that break the barriers between brands...
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these stats say why you need to have a podcast | ep45
Yes, the podcasting scene may look saturated from afar but the stats say otherwise. 50.2 million podcasts (excluding ABC) were listened to in Australia in May 2021, with podcast listeners expected to reach 15.4 million by 2025. Get your free podcast guide on building one from scratch 👉…
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how to book high-profiled guests ft. Jacob Kelly from 'My Social Life' | ep44
Jacob Kelly is the host of ‘My Social Life’ podcast. He’s on a mission to inspire the next wave of content creators and show them that their dreams are not only attainable, but realistic. Through his own social media content, Jacob reaches over 100,000 people a month. On top of that, Jacob also...
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10 steps to BUILD your podcast from scratch | ep43
Are you looking to start a podcast but unsure where to begin? Lucky for you, I have dedicated this episode to that exactly! Download the digital guide here and listen along 👉 g2g.to/jHke As mentioned, this is condensed so I did miss a few things… Here’s what to expect in this episode: 00:00 |...
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What corporates get WRONG when starting a podcast ft. K Bharath | ep42
K Bharath is Chief Engineer at B2B Podcast Agency Pikkal & Co. He has produced over 1,000 podcast episodes across different time zones and countries including interviews with Tony Fernandes CEO AirAsia and Rod Drury CEO Xero. He has recorded podcasts and live shows for a host of premium corporate...
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Spotify will now show your video podcasts | ep41
Did you know you can now upload video podcasts to Spotify? Imagine if you are interviewing your guests and then you can have people watch it through a podcast platform. This changes the game with video interviews usually typically watched through YouTube or even a website. Thanks to Anchor.fm…
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this Linktree feature is a HACK when releasing new podcast episodes | ep40
How do you go about sharing your new podcast episodes? Do you have a link for each platform? Well, avoid this by using Linktree’s new feature that gives listeners the option on which platform they want to listen / watch in one location. Plus, it gives a preview of the most recent episode. Watch…
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5 questions you want to be asking | ep39
What kind of things do I ask my guests? This is where you ask the questions that make your episodes high-impact interviews. Here are five that will drastically improve your interviewing skills. 1:46 | how and why questions 2:12 | questions that lead into storytelling 2:45 | asking questions your...
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AVOID asking these 5 questions in your podcasts | ep38
Is there such a thing as asking bad questions in your podcast interviews? Absolutely! Here are five to make sure you don't ask. 0:00 | intro 1:58 | “What’s your story?” 2:49 | basic questions 3:31 | yes/no questions 4:21 | asking a multitude of questions 5:17 | referring to your list of questions...
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turn your company podcast into Netflix's 'Drive to Survive' | ep37
Thanks to the ‘Netflix Effect’, the successful f1 docuseries ‘Drive to Survive’ has grown 40% in annual growth to 49 million social media followers. Not to mention, the sport has respectably increased its revenue from US$1.15 billion in 2020 to US$2.14 billion in 2021. That is a 86% increase…...
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gain attention with building anticipation | ep36
What you want to do is keep someone interested from start to finish. One way to actually do this is having a teaser. Before the episode gets released, whoever edits the podcast or produces them, you want them to build anticipation. It’s like dangling a carrot so that they can feel heard and it...
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interview your prospective clients as guests | ep35
It’s a win-win having a guest on your podcast who is in your realm of work. It becomes an intentional relationship by asking them insightful questions and them providing their perspective. Over time, you strengthen your presence as a subject matter expert on your podcast from your brand. Because...
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10 reasons why the top interviewers stand out [PART 2] | ep34
This is part two of how the top podcasters stand out. Let's break this down. Here’s what to expect in this episode: 0:00 | intro 2:07 | #6: Giving clarity and insights on abstract, confusing or confronting topics especially when it's backed with research or data. 3:16 | #7: They interview people...
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10 reasons why the top interviewers stand out [PART 1] | ep33
Ever wonder how the top podcasters stand out? It's not always because they have their own credibility and social proof. You have to remember they also started with zero followers and downloads. So, let's break down what makes them stand out. Here’s what to expect in this episode: 0:00 | intro…
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3 recommended podcasts for international women’s day | ep32
There’s a lot of pain and hurt happening in the world right now. So to shed some light and positivity, I wanted to share 3 women podcasters for International Women’s Day who are leaving an impact in this week’s episode: Here’s what to expect in this episode: 0:00 | intro 1:24 | Dare to Lead…
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5 podcast habits to prepare you for recordings | ep31
These habits may seem obvious but they are necessary so you can be in the right frame of mind throughout your recordings. These 5 habits will keep you cool, calm and collected. Here’s what to expect in this episode: 0:00 | intro 1:12 | habit 1: deep breathing 2:06 | habit 2: stay hydrated 2:40…
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get more podcast listeners using micro-content | ep30
By repurposing your podcast episodes into small bite-sized pieces of content, you’ll be able to get more attention. This process is known as ‘curation’ and it’s a very effective way to leverage your podcasts into more awareness and downloads. Here’s what to expect in this episode: 0:00 | intro…
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is it possible to have a podcast in the Metaverse? | ep29
Technically it is. This question came from the recent Gymshark video. Two of the guys were testing out their Metaverse setup and they mentioned in the video that they would try a podcast there in the near future. So let’s break down what that would actually entail for that to happen. TIMESTAMPS...
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how you can turn your podcast into NFTs | ep28
Is it possible to turn podcasts into NFTs? Absolutely. This is something that's already happening. That’s why I did this week’s episode on how this is currently being done (or could be done). Listen to the full 14-min ep 👉 https://link.chtbl.com/soundboardwithtofe TIMESTAMPS 0:00 | intro 1:04 |...
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how long it ACTUALLY takes to edit a podcast | ep27
How long does it actually take to edit a podcast? It’s something I speak with clients on the regular because they’re never sure why they would outsource it. It can take hours of your time that would be better spent on either recording. That’s why I did this week’s episode on this exactly. Based…
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3 tips to structuring your podcast | ep26
Getting your episodes in order can be time-consuming. So how can you build a structure so you can standardise the process and save on time? Well, I’ve got three ways on how. Found this episode valuable? it would mean the world if you shared it around 💙 For more info about Soundboard’s services…
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how YOU can interview like the pros! | ep25
Ever wondered how the pros are so good at interviewing? Well, I’ve got three ways on how you can implement what they do. Found this episode valuable? it would mean the world if you shared it around 💙 For more info about Soundboard’s services 👉 https://linktr.ee/soundboard_au TIMESTAMPS 0:00 |...
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repurpose your podcast episodes into blogs | ep24
Here’s how you can repurpose your podcast episodes into blogs and articles. By using Otter.ai or Sonix.ai and transcribing the audio recordings. Whether it’s taking it word-for-word or using the key takeaways, this is perfect for your personal (or company) blog or LinkedIn article / newsletter....
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create retention with a company podcast | ep23
Can an internal company podcast be used for retention? When the leaders of the company are interviewed to bring their insight, advice and experience to help the staff coming up the ranks, it humanises the process. Perhaps it could be used to combat against the war on talent. Found this episode...
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3 ways having a podcast will help spread your message | ep22
Podcasting is still super underrated. You can tap into your audience by showing a side they haven’t seen before. That’s why I’ve done this week’s episode on 3 ways having a podcast will help spread your company’s or individual message. Found this episode valuable? it would mean the world if you...
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this is THE perfect time to be recording | ep21
What's so good about the Xmas holidays? It means there’s downtime in the off-period to work on creative projects. That’s why this is a perfect time to be recording those podcast episodes you’ve been holding off. Found this episode valuable? it would mean the world if you shared it around 💙 For...
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3 podcasting mistakes you MUST avoid | ep20
Streamline your podcast by avoiding these 3 common podcast mistakes. Here we’ll deep-dive into them as well as solutions to ensure they don’t happen. And there’s a bonus if you stay to the end! Found this episode valuable? it would mean the world if you shared it around 💙 For more info about...
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how to overcome perfectionism with podcasting | ep19
Perfectionism is the bane of our existence. It prevents us from putting anything we produce because of our expectations. Expectations that others might not like it or a fear of judgement. Or even the fear of not being good enough. That’s what we’ll unpack in this episode and how you can overcome...
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how this branding podcaster quadrupled her downloads | ep18
Does your podcast align with what you’re about? That’s why I reached out to personal branding expert, Petra Zink to see what her #1 lesson was on what she’d do differently with podcasting. It comes down to specificity and removing any confusion to what you’re talking about. Petra mentions that…
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the #1 challenge that gets in the way of podcasters | ep17
There’s a massive roadblock that gets in the way of several podcasters. And it prevents them to produce episodes on a consistent basis. If you guessed 'time', you’re bang on! Sounds obvious hey. What you want is to have some tools in place so you’re not behind the 8-ball. In this episode, you’ll...
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what this legal podcaster wish she knew before she started | ep15
How hard exactly is it to create a podcast? The short answer is, it's actually quite easy to create one! The upfront cost of your microphone and maybe a few other items is the cheap part. What it will cost you is your time. And that’s why I asked my podcast network “if there was one thing you…
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3 ways your company will benefit with a podcast | ep14
Did you know 39% of small and medium-sized business owners are podcast users? What does that mean for the companies that have clients that fall under small to medium businesses? There is a pool of untapped potential where you can direct your marketing to. This episode is about 3 ways your...
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why do I feel like a fraud? | ep13
Business has felt like a bit of a rollercoaster lately. Constantly questioning whether I’m enough. And alot of it stems from imposter syndrome. I’ve noticed that once I feel as if I’m an expert in a field, there’s a ton of expectation I carry because I need to know everything. But it’s been a...
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interview your dream guests using content-based networking | ep12
ever wondered how you can reverse-engineer your relationships with the exact people you want to know. you can, and it’s called ‘content-based networking’. it’s something Timmy Bauer utilised to leverage his guests to catapult his many podcasts. also, this is the first episode where I have a…
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why Spotify is dominating the podcast space | ep11
For many years, Apple Podcasts were the go-to directory for consuming podcasts. But since Spotify launched into podcasting in 2018, their growth has skyrocketed. They’re the #1 podcasting platform now because they haven’t stopped innovating with very user-friendly tech, creator platforms…
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I’m getting lonely | ep10
being in business is great to build my own future and be in control of my day. but, no one ever warns about the loneliness and isolation that can come with it. it would mean the world if you could share this with someone 💙 TIMESTAMPS 0:00 | intro 1:47 | why I craved attention as a kid 2:22 | the...
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stop focusing on vanity metrics, try this instead | ep9
What to do if you’re not hitting huge download numbers? It can be demoralising especially when starting out. That’s when ROI comes in. And in this case, it doesn’t mean “return on investment”. It would mean the world if you could share this with someone 💙 TIMESTAMPS 0:00 | intro 0:38 | ideas on...
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podcast ad revenues set to exceed $1B in 2021 | ep8
How much money is expected to be made in podcast ad revenue!? Don’t go with the mindset on how much you’ll make when deciding to start a podcast. Focus on giving value. Then the money will come. Link to the IAB article that has all the figures 👉...
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preventing procrastination with these morning habits | ep7
It’s been 4 weeks since I left my 9-5 to take this on and I’m gaining some decent momentum. The only downfall is my time management and what I’m doing to improve each day. Better to learn the lesson early on. It would mean the world if you could share this with someone 💙 #podcasting...
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ep6: stop overwhelming yourself with more recordings
Focus on consistency and start small. Are you recording too many podcasts? Instead, ask yourself “what is a realistic timeframe for me to record and release podcasts? If it’s 1-2 a month because you’re time-poor, stick with that. Once you get momentum, you can increase the workload. Enjoy the...
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ep5: get relevant & trendy podcast topics using this free tool
What if I’m stuck on a podcast topic to talk about? This tool does the trick. It’s based on relevant SEO, and it’s free! Find out in this episode. #SoundboardwithTofe *** It would mean the world if you could subscribe to the podcast and leave a review 💙 *** If you’d like a free clarity call on...
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episode 4: taking Soundboard full-time
Ever wondered how someone has taken their side hustle full-time? I’m fortunate to be one of them. I was able to leave my 9-5 job and turn my podcasting business full-time. All because I started with one client and focused on over-delivering and producing quality. It turned in many more clients...
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episode 3: how to combat overthinking
Long story short, I’m a massive overthinker. I tend to over analyse at the best of times, but what has helped me get through this is with small wins. Starting a podcast can seem really hard, but like anything, start small and those actions will help overcome the overthinking. #SoundboardwithTofe...
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episode 2: a big reason why podcasts are consumed
Let’s talk insights and have we got you some interesting data! According to Statista, did you know almost 3 out of 4 listeners are consuming podcasts to learn? So why not make your episodes and content bring value to your audience by giving them something they can learn from. See you in the next...
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episode 1: the very first episode of Soundboard with Tofe
Welcome to Soundboard with Tofe! This is the very first episode of this brand new podcast, a platform that’s a go-to learning podcast tool using insights and anecdotes to help podcasters connect with their audience. Plus, it’s where Tofe documents the journey of growing his podcasting business,...
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ABOUT THIS SHOW
Welcome to the Soundboard with Tofe Podcast. To the industry leaders and forward-thinking companies, this is your resource to become a better podcaster.To follow the journey or any business inquiries with podcasting services, reach out here - https://linktr.ee/soundboard_au
HOSTED BY
Soundboard
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