SowGrow Marketing Council
by sgmc
The SowGrow Marketing Council is a membership organization comprised of executive-level marketing professionals who are interested in staying ahead of new developments and strategies in multiple areas of marketing. www.sowgrowpr.com/marketing-council
Episodes
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AI in Marketing: What to Embrace and What to Keep Human
What makes marketing content connect—and how do you know it’s working? In this episode of the SGMC Podcast, we explore AI’s role in content and publishing, practical ways to improve your videos and copy, and why your analytics don’t always tell the same story. • AI watermarking and human voice:...
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How Smart Marketers Build Trust, Win AI Search and Prove ROI
How can marketers build greater trust, improve visibility in AI search and prove the value of their work? In this episode of the SowGrow Marketing Council, five marketing leaders share practical strategies for strengthening brands, creating credible content, improving attribution and…
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Direct mail surges, social strategies for LinkedIn, AI visibility insights and more
In this session of the SowGrow Marketing Council, our experts discuss tools for keeping up with AI, B2B account forensics, direct mail insights, social media strategies and AI visibility trends. Experts include Mickey Mellen, GreenMellen, Rick Reynolds, AskForensics, Brian Jungles, City...
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Audience insights for AI content, the power of nostalgia, pricing insights and more
In this episode of the SowGrow Marketing Council, experts discuss audience insights for AI-generated content, the power of nostalgia and human connection in the AI-era, pricing insights and more. Experts include April Arrglington from ARchimeral Inc., Billy Mitchell from STOUT Creative, Susan…
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Branding workflows & AI's impact on email marketing and public relations
In this episode, experts share tips on branding workflows, direct mail campaigns and how AI is impacting email marketing and public relations. Speakers include Kriston Sellier, CEO of id8; Stephanie Richards, founder of SowGrow PR; Yanna-Torry Aspraki, founder of Review My Emails; and Brian...
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SEO+AEO tactics that convert, optimizing your LLM, building apps with Lovable and more
In this episode of the SowGrow Marketing Council, experts discuss SEO + AEO tactics that win and convert prospects, key settings in your LLM, building apps with Lovable, the future of outbound sales, and how to generate BIG IDEAS before refining them with AI. Learn more about the SGMC at...
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Finding your best clients, video marketing for CEOs, AIO strategies and more
In this episode of the SowGrow Marketing Council, experts discuss finding your best clients, branding for trade shows, video marketing for leadership, GA4 settings to track SEO and AIO performance, and how public relations influences AIO. Learn more about the SGMC at...
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Marketing Trends You Can’t Ignore: AI Search, Trademarks, Email Changes & More
On this episode of the SowGrow Marketing Council Podcast, council members tackle the latest shifts in marketing—from AI search visibility and changing email algorithms to perception-driven branding and legal essentials for business owners. Also, how strong SEO strategies benefit your AEO…
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AI Marketing Strategy, Schema SEO & Sales Growth | Expert Panel Insights
In this episode of the SowGrow Marketing Council experts share tips on leveraging schema data to improve AI-search results, tips to improve marketing and sales conversion rates, best ways to use AI in marketing strategy, helping clients navigate a soft-sales market, the latest in telesales, and...
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Winning Content Strategies, Networking Benefits, Reading Recommendation and More
In this episode of the SowGrow Marketing Council, experts discuss ways they are using AI to enhance content strategy, the importance of leading with a hook in content marketing, networking tips, reading recommendations and more. Experts include Stephanie Richards, SowGrow PR; Dan Bennett, Hot…
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Flexible brands, intellectual property rights, video marketing tips and more!
In this episode of the SowGrow Marketing Council, experts discuss the importance of flexibility in brand building, intellectual property rights, high-impact video marketing strategies, and the importance of aligning your public relations with your business and marketing plans. Experts sharing…
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Marketing metrics, public relations and trademarks
In this episode of the SowGrow Marketing Council, experts discuss the marketing metrics they find the most useful for tracking and driving campaign performance and demonstrating ROI to clients or CEOs. Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn:...
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Brand guidelines, Google search marketing changes, podcast appearances and more
In this episode of the SowGrow Marketing Council, experts discuss branding guidelines, how Google search changes are impacting businesses, using intellectual property for marketing, landing guest spots on podcasts and more. Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8;...
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How the Google monopoly ruling may impact SEO marketing and more tips
In this episode of the SowGrow Marketing Council, experts discuss how the federal ruling that Google has acted as a monopoly may impact SEO marketing efforts. Other topics include email marketing, awards for public relations, pitching to the media and more. Experts include Stephanie Richards,...
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Direct marketing successes, SEO strategies, video marketing and more.
In this episode of the SowGrow Marketing Council, experts share how direct marketing can differentiate your business, keyword strategies for website performance, the value of video marketing, public relations strategy and more. Experts tips from Stephanie Richards, SowGrow PR; Joel Alpert,...
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Writing project estimates, avoiding the SPAM folder, evaluating media coverage and more.
In this episode of the SowGrow Marketing Council, experts discuss writing a project estimate, enhancing email deliverability, assessing media hit values, being an empathetic marketer, personal branding and more. Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Mickey Mellen,...
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Optimizing Creative Ads, Email Marketing Sequences, Media Pitching and more.
In this episode of the SowGrow Marketing Council, experts discuss optimizing creative ads and assets with heat mapping software to increase conversions, using email sequences to enhance marketing, personal branding, pitching similar stories to the media and more. Experts include Stephanie…
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Unraveling the Power of Branding, Communication, and Effective Marketing Strategies
In this episode of the SowGrow Marketing Council, experts discuss consistency in branding, email marketing, telemarketing, public relations, social media marketing and more. Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Sherry Wheat, TeleSales; Stephanie Gustafson, Digital...
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Onboarding Culture, Authenticity, Strategic Planning & Email Deliverability
In this episode of the SowGrow Marketing Council, experts discuss client communication strategies, authenticity in branding, email deliverability best practices, boilerplates and more. Experts include Stephanie Richards, SowGrow PR; Rebecca Brizi, Management Consultant and author; Yanna-Torry...
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SGMC: Client communications, content curation engines, branding and more.
In this episode of the SowGrow Marketing Council, experts discuss client communication strategies, content curation engines, social media trends, email marketing developments, brand identity and media relations. Experts include Stephanie Richards, SowGrow PR; Rebecca Brizi, management consultant...
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SGMC: Communication strategies, marketing analytics, packaging tenets and more
In this episode of the SowGrow Marketing Council, experts discuss the perils of marketing jargon, best practices for marketing analytics, packaging design tenets and media pitching. Experts include Stephanie Richards and Sarah Stewart, SowGrow PR; Megan Yee, Talkdesk; Rebecca Brizi, management...
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SGMC: Independent publishing tips, generative AI, media kits for sales teams and more
In this August 2023 episode of the SowGrow Marketing Council Podcast, experts discuss generative AI use in marketing, the benefits of independent publishing, media kits for sales enablement, telesales for trade shows, interpreting and troubleshooting email open rates and more. Experts include:...
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SGMC: Talking price, sales leadership, why you should publish and more
In this April 2023 episode of the SowGrow Marketing Council Podcast, experts discuss managing pricing expectations with clients, growing sales leaders, publishing as a marketing tool and using featured columns to gain media coverage. Experts include: Stephanie Richards, SowGrow PR, Rebecca Brizi,...
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SGMC: Business jargon, review management, creating successful ads and more.
In this February 2023 episode of the SowGrow Marketing Council Podcast, experts discuss common business jargon, brand messaging, review management, successful ad design, media pitching and more. Experts include: Stephanie Richards, SowGrow PR, Sarah Stewart, SowGrow PR, Rebecca Brizi, author and...
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SGMC: Sales strategy, branding, client management and social media engagement
In this January 2023 episode of the SowGrow Marketing Council Podcast, experts discuss sales preparation, client strategy, social media engagement, branding and more. Experts include Scott Siegel, Momentum CPG, Sarah Stewart, SowGrow PR, Rebecca Brizi, management consultant and Joel Alpert,...
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Branding strategies, social media marketing, earned media coverage and more.
In this October 2022 episode of the SowGrow Marketing Council Podcast, experts discuss branding strategies, techniques to brainstorm with clients, social marketing that boosts online sales and identifying story topics editors will love. Experts include: Stephanie Richards, SowGrow PR, Sarah...
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SGMC: Sales strategies, social media tips, marketing positioning, media relations and more.
In this September 2022 episode of the SowGrow Marketing Council Podcast, experts discuss sales strategies, public relations, media relations, marketing positioning, social media marketing and more. Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Momentum CPG, Sarah Stewart, SowGrow...
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SGMC: Relationship Building in Sales, Crisis Communication Tenets, ROI in Email Marketing and more.
In this August 2022 episode of the SowGrow Marketing Council Podcast, experts discuss relationship building for better sales, crisis communications tenets, ROI in email marketing, meme marketing, aligning clients' personality and marketing strategy, branding and more. Experts include: Stephanie...
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SGMC: Pitching to the media, Instagram SEO tips, color theory in branding & more.
In this July episode of the SowGrow Marketing Council Podcast experts discuss tips for pitching articles to the media, color theory in branding choices, optimizing social media profiles for SEO, marketing strategies for business rebrands and more! Experts include: Stephanie Richards, SowGrow PR,...
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SGMC: How to read an editor’s mind, using video marketing in the customer journey, crafting effective hashtags, and more.
In this June 2022 episode of the SowGrow Marketing Council Podcast, experts discuss the importance of being patient and curious when creating a new marketing strategy, using video marketing in the customer journey, crafting effective hashtags and how to read an editor's mind, business coaching…
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SGMC: Updating crisis communication plans, sales success strategies, gaining media coverage, and more.
In this May 2022 episode of the SowGrow Marketing Council Podcast, experts discuss how to update a crisis plan, sales success strategies, gaining media coverage, successful pitching strategies, social media marketing, best practices for website contact forms for email marketing, tips for…
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Using Analytics to Fine Tune Social Content, the Evolution of Spam Filters, and Crafting a Successful Product Launch
In this April 2022 episode of the SowGrow Marketing Council Podcast, experts discuss leveraging analytics to build successful social media content, the evolution of SPAM filters and their impact on email marketing, and key strategies for a successful product launch. Experts include: Sarah…
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Website Redesigns, Ongoing Education for Sales Teams, Effective Speaking Tips and more.
In this March 2022 episode of the SowGrow Marketing Council Podcast, experts cover website redesigns, shifting from sales training to ongoing sales team education, leveraging emotion in your speaking, helping clients embrace change, writing tips, and more. Experts include: Kriston Sellier, id8,...
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Email Marketing Tips, Sales Forecasting, Brand Strategy, Social Media and more.
In this February 2022 episode of the SowGrow Marketing Council Podcast, experts discuss strategies for email marketing, sales forecasting, brand management, communications, social media marketing, and more. Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors,...
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Sales Leadership Strategies, Speaking Tips, Split Testing, Social Media Maintenance, Author Agreements and More!
In this December 2021 episode of the SowGrow Marketing Council Podcast, experts discuss strategies for effective sales managers, speaking tips, split testing benefits, social media maintenance for the new year, author agreements and more. Experts include: Stephanie Richards, SowGrow PR, Scott...
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Branding Your Retail Space, Effective Client Meetings, Social Media Monitoring, Media Pitching and more.
In this November 2021 episode of the SowGrow Marketing Council Podcast, experts discuss incorporating brand elements into business environments, elements to great client meetings, tips for social media monitoring, fueling a visibility mindset and time frames for media pitching. Experts include:...
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Improving your sales meetings, humanizing your client‘s story, brand messaging, video marketing, effective speaking and more.
In this September 2021 episode of the SowGrow Marketing Council Podcast, experts discuss the importance of review meetings in sales, how to humanize a story for your client, connecting with your audience when speaking, video marketing best practices, clarifying your brand message and more.…
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Successful Brand Messaging, Travel Incentive Trends, New Business Launches, Instagram Stories and more.
In this August 2021 episode of the SowGrow Marketing Council Podcast, experts discuss best practices for successful branding, how to host effective sales meetings, travel incentive trends, rebranding insights, crisis communications, Instagram stories, boosting launches with influencers and more....
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Effective Retail Packaging, Earned Media Tips, Sales Rep Training and More.
In this July 2021 episode of the SowGrow Marketing Council Podcast, experts discuss trends in retail packaging, tips for gaining earned media, the importance of sales training, branding strategies, leveraging Google console, influencers and more. Experts include: Kriston Sellier, id8, Stephanie...
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Consumer behavior, email open rates, promotions, brand positioning and more.
In this June 2021 episode of the SowGrow Marketing Council Podcast, experts discuss trends in consumer behavior, email deliverability changes that will impact open rates, employee engagement resources, sales compensation plans, how to ensure you get your promotional products on time, including...
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Brand Audits, Sales Strategies, Email Deliverability, LinkedIn Tips and more.
In this May 2021 episode of the SowGrow Marketing Council Podcast, experts discuss brand audits, sales strategies, email marketing, event marketing, social media marketing, public relations and more. Experts include: Kriston Sellier, id8, Stephanie Richards, Sarah Stewart, SowGrow PR…
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Influencer Marketing, Email Marketing, Sales Strategies, SEO Tips and more.
In this March 2021 episode of the SowGrow Marketing Council Podcast, experts discuss websites for design inspiration, SEO strategies, influencer marketing, email marketing, crisis communication, sales strategies and more. Experts include: Kriston Sellier, id8, Stephanie Richards, SowGrow PR,...
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Launching a Podcast, Database Marketing, Customer Expectations and more.
In this episode of the SowGrow Marketing Council Podcast, experts discuss how to launch and produce a podcast using PodBean, what customers want from businesses in 2021, creative database marketing, and developing mission-driven branding and a slogan that captures your business' story. Experts...
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Digital Marketing Strategies for Tradeshows, E Commerce, Pinterest, Email and more.
In this episode of the SowGrow Marketing Council Podcast experts discuss digital tradeshow strategies, using social media marketing to fuel e commerce, cleaning your email list, using consistent keywords in your digital marketing strategy, how to save money on promotions, setting up a remote film...
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Finding B2B Influencers, Social Media Trends for 2021, White Paper Strategies and More
In this episode of the SowGrow Marketing Council Podcast experts discuss finding and leveraging B2B influencers, monitoring your domain reputation, marketing to Baby Boomers on social media, workshops that promote alignment among new teams, writing a succession plan for leadership, effective…
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SowGrow Marketing Council Podcast January 2021
In this episode of the SowGrow Marketing Council Podcast experts discuss digital tradeshow strategies, using social media marketing to fuel e commerce, cleaning your email list, using consistent keywords in your digital marketing strategy, how to save money on promotions, setting up a remote film...
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SowGrow Marketing Council Podcast December 2020
In this episode of the SowGrow Marketing Council Podcast, experts discuss how to launch and produce a podcast using PodBean, what customers want from businesses in 2021, creative database marketing, and developing mission-driven branding and a slogan that captures your business' story. Experts...
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SowGrow Marketing Council September 2020
In this episode of the SowGrow Marketing Council Podcast, experts discuss website redesigns, content marketing, best SEO processes for blogs, the growth of AR and VR elements in social media and e-commerce, using Facebook leads for tele sales campaigns and best practices for video interviews and...
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SowGrow Marketing Council October 2020
Marketing experts discuss unique wine branding programs using Instagram; email list management and cleaning; trends in content marketing for B2B brands; a review of ClipChamp; and how businesses can turn Zoom interviews into a marketing tool for their business.
About this show
The SowGrow Marketing Council is a membership organization comprised of executive-level marketing professionals who are interested in staying ahead of new developments and strategies in multiple areas of marketing. www.sowgrowpr.com/marketing-council
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