Spa Business Building Podcast
by Tiffny Nadolny
The Spa Business Building Podcast is a place for solo spa bosses to dive into all things spa business-related. As a licensed massage therapist and esthetician, I'm sharing how-to tips and strategies on attracting clients, client retention secrets, building solid business systems that scale your practice, and so much more. So, whether you're a solo esthetician, massage therapist, lash tech, or someone dreaming of entering the world of beauty and wellness, this podcast is for you.
Episodes
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Ep. 59: Recession Proof Your Business
" How can we navigate our businesses to stay afloat during a recession or economic uncertainty?" This was a question I received in my DMs, and an excellent question at that. I've got 7 ways to help you keep your business afloat during a recession. Get actionable steps to run your solo beauty or...
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Ep. 58: Steal My Social Media Strategy
Juggling client appointments, inventory, and life while trying to maintain a social media presence can feel impossible. But it doesn't have to be! In this episode, I'm sharing my personal social media strategy to help you reclaim your time and focus on building a successful business. Learn to...
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Ep. 57: 1 099 vs. W2: Understanding Your Status in the Beauty & Wellness World
Are you really an independent contractor, or should you be classified as an employee? Knowing the difference is vital! It affects everything from how you file taxes and who supplies your tools, to your schedule flexibility and eligibility for benefits. Tune in as we break down the essentials of...
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Ep. 56: Solo Spa Boss Success Story: Lexie Choate-Bewley
This episode is humor and heart as I chat with the fabulous Lexie Choate-Bewley of Skin by Lexie in Walnut Creek, California. Lexie shares her inspiring journey, the evolution of her career, and the keys to her success. Connect with Lexie on Instagram (@skinbylexie) Get actionable steps to run…
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Ep. 55 Memberships and More!
Memberships have become a hot topic among spa owners, especially as some notice a slowdown in client engagement. With memberships, spa businesses can offer clients a sense of belonging while fostering consistent, recurring income streams. In this episode, I'm sharing the pros and cons of having a...
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Ep. 54 Scheduling for Success
If you're struggling to attract and retain clients, your schedule could be to blame. A schedule tailored to your clients’ needs isn't just about optimizing your time—it's a strategic tool for attracting and retaining your ideal clients. Join me in today's episode for insights into how you can...
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Ep. 53: Beyond Social Media
Stop stressing about social media, Solo Spa Boss! In this episode, I'm sharing the tried and true steps to attract clients outside of social media. Get actionable steps to run your solo beauty or wellness business straight to your inbox www.spabusinessbuilding.com/email-sign-up Try my favorite...
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Ep.52 From Service Provider to CEO
Are you showing up as the CEO of your business? If you're someone who focuses only on providing services, paying the bills, and maybe creating some social media posts your mindset may be stuck in service provider mode. More often than not, solo spa bosses focus only on delivering services…
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Ep. 51 : What can you A.D.D in your business?
What if I told you that you could free up more time, make more money, and not have to work as hard? Does that even seem possible as a solopreneur? It is, my friend, you just have to work smarter. I'm sharing my 3 tips to help you systemize your business and give you back your time. Get tips on...
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Ep. 50 - ABCs for Solo Spa Bosses
To grow your business you need to build strong connections with your audience. In this episode, I'm sharing the ABCs of my content strategy for growing your audience and increasing your bookings. Get business growth tips for solo beauty or wellness business owners straight to your inbox...
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Ep. 49 Leveraging AI in your beauty or wellness business
Being a solo entrepreneur, you know how demanding handling everything can be. But, what if you could leverage AI to help free up your time to focus on your business growth? I know that embracing AI can feel intimidating, but with small steps and practice, it can significantly benefit your solo...
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Ep. 48- Have You Considered This for Your Services?
It's essential to stand out and provide an exceptional experience for your clients. Whether you're just starting or are a seasoned spa professional, implementing effective strategies to make you stand out in your area can truly elevate your business. Today, I'm sharing the one strategy that I…
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Ep. 47 Overcoming Fear and Finding Confidence as a Solo Spa Boss
Starting and running your own spa business takes courage, but let’s be honest—fear of failure can creep in, even for the most passionate entrepreneurs. The self-doubt, the “what ifs,” and the worry about making the wrong decisions can feel overwhelming at times. If that sounds familiar, you’re…
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Ep. 46- Reflecting on 2024 and Setting Intentions for 2025
As we step into a new year, it's time to pause and reflect on 2024. What lessons can we take from the last year and turn into possibilities and success for the new year? In this episode, I'm reflecting on 2024 and sharing predictions and strategies for 2025. Let's dive in! Get actionable steps to...
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Ep. 45- Marketing for Solo Spa Bosses
Marketing your spa business can feel like an uphill battle. With so many options—social media, email campaigns, promotions—it’s hard to know where to focus your energy. Without a clear strategy, it’s easy to feel like you’re spinning your wheels and still not reaching your ideal clients. Sound...
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Ep. 44 From Hustle to Harmony
Imagine working smarter, not harder—managing your time efficiently, staying focused on what truly matters, and carving out space for rest and self-care. When you feel less overwhelmed, you’re able to show up as your best self—for your clients, your business, and your personal life. In today’s...
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Ep. 43- Say Goodbye to Income Rollercoasters
If there’s one thing that keeps solo spa owners up at night, it’s the uncertainty of inconsistent income. One month, you’re fully booked, and the next, your schedule has more gaps than appointments. That feast-or-famine cycle can make it hard to plan for the future or feel secure in your…
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Ep. 42- A Clear Plan For a Successful Business
Your business strategy is your roadmap for success. It clearly outlines where you want to go and how you’re going to get there. Join me as I share the importance of having a solid business strategy and the 5 steps to help you create yours. Get actionable steps to run your solo beauty or wellness...
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Ep. 41- Grow Your Business with Google Rankings
Hey, Solo Spa Boss! Want to stand out in local searches? Check out this episode of the Spa Business Building Podcast and find out how to make your spa business more visible on Google! Get actionable steps to run your solo beauty or wellness business straight to your inbox...
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Ep. 40- Effective Black Friday Promos for Solo Spa Bosses
Hey, Solo Spa Bosses! In today's episode, I'm sharing how to drive clients and revenue with 3 effective Black Friday promos. Get actionable steps to run your solo beauty or wellness business straight to your inbox www.spabusinessbuilding.com/email-sign-up Try my favorite social media scheduling...
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#39-5 Habits to Start in Your Beauty or Wellness Business
In this episode of the Spa Business Building Podcast, I'm sharing five crucial habits that all solo spa entrepreneurs should adopt to grow their business, attract more clients, and transition from merely surviving to thriving. With nearly 20 years of industry experience and nine years as a…
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#38- 3 Steps to Achieve Goal Success with Danielle Leigh
In this episode of the Spa Business Building Podcast, I am joined by Danielle, a career and business coach dedicated to helping ambitious women achieve their goals. With a background in advertising and 15 years as a brand strategist, Danielle shares her expertise in goal setting, specifically...
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#37-The Importance of Mentorship & Community for Solo Spa Bosses
In this episode of the Spa Business Building Podcast, I'm sharing how mentorship and community can benefit solo beauty and wellness professionals. Have you noticed that schooling often falls short in business training and guidance. We after to figure it all out on our own. Where do we go and who…
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#36 Massage Therapist, Mary Carolla, Shares How She Handled the Unexpected in Her Business
In this episode, Mary, an experienced massage therapist and instructor with over 20 years in the field, shares her journey of overcoming a significant ankle injury. She discusses the impact on her business, including a 12-week complete stop in her practice, and emphasizes the importance of...
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#35 - 4 Reasons You Aren't Fully Booked, Yet
Your books aren’t full and your income isn’t steady. Why is this happening and what can you do as a solo spa boss? In today's episode, I'm sharing why your clients aren't returning. Check us out on our website: www.spabusinessbuilding.com Continue the conversation in our free community at...
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#34 Expert Advice from Virtual Bookkeeper Sophia Whiteman
Today's expert guest is Sophia Whitman from ViaSophia Bookkeeping Services. She's sharing her extensive bookkeeping knowledge, including how it can benefit your beauty and wellness business and the mistakes to avoid. Connect with Sophia at www.viasophia.co Check us out on our website:...
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#33- How Do I Price My Services?
If your method for pricing your services is to ask your peers or charging what others near you are charging, you're not alone. We've all done. But, unfortunately, this isn't the best method and you may not actually be making a profit. In today's episode, I'm sharing the 5 factors you should...
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#32-Recession Proof Your Business
Guests are cutting back on their spending and may need to also cut back on their visits with you. In this episode, I'm sharing four ways to recession-proof your business. Whether you're looking for help with specific tasks in your business or you are looking for business coaching, I've got you...
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#31- Stop Focusing on Attracting New Clients!
It takes more time, money, and effort to attract new clients than it does to retain your current clients. Showing appreciation can go a long way. When clients feel appreciated for spending their money with you they are happy to return and share the love about your business with everyone they…
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#30- Are you making this common mistake on social media?
You're posting on social media but not seeing any growth, engagement, or bookings coming from your efforts. It could be because you're making this common mistake. Tune in to today's episode while I break down what's holding you back on social media and how to overcome it. So you created a...
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#29- Why Isn't My Promotion Attracting Clients?
So you created a promotion, but you're not seeing the bookings coming in like you'd hoped for. This is a common problem that solo service providers are facing. It's also the perfect topic to break down in this episode. Check us out on our website: www.spabusinessbuilding.com Continue the...
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#28- Build a Business That Runs Without You
Could your beauty or wellness business run without you? Could you step away from your business for a week to take a vacation? What if you were to get sick or hurt, or someone in your family is sick or hurt and you need to care for them? Could your business run smoothly while you step away? It's...
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#27- 3 Ways to Build Your Email List
Check us out on our website at www.spabusinessbuilding.com Continue the conversation in our free community at https://www.facebook.com/groups/1053331485640628/ Solo Spa Bosses Academy Waitlist: https://www.spabusinessbuilding.com/spa-business-building-community Let’s be Social:...
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#26- How to Stand Out as a Service Provider
Stop blending in and start standing out as a service provider in your area. There are so many benefits to not blending in, and we're diving into why on today's episode. Check us out on our website at www.spabusinessbuilding.com Continue the conversation in our free community at...
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#25-Collaboration and Community Involvement to Build Your Business
I'm sharing how collaboration, networking, and community involvement can attract more clients and grow your business. Check us out on our website at www.spabusinessbuilding.com Continue the conversation in our free community at https://www.facebook.com/groups/1053331485640628/ Solo Spa Bosses...
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#24- Need a Boost in Summer Sales?
Summer can mean a slump in sales for many in the beauty and wellness industry. The warmer weather tends to put people outdoors and cutting back on self-care and pampering. This episode is for you if you're seeing a slowdown in your schedule. I'm sharing a few tips and promotions that have helped...
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#23-Attract Your Dream Clients
Imagine your ideal client walking into your studio or treatment room. Who are they? What are their concerns? An ICA, or ideal client avatar, is a detailed profile that helps you visualize exactly who you can best serve in the beauty and wellness world. Build your ICA at...
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#22- 7 Habits of Successful Solo Spa Bosses
Level up your spa business game with these 7 habits to help you build a thriving business. I've been in business for a while and I've seen a lot of solo businesses fail and succeed. I want success for you, so I've compiled a list of the 7 habits all successful solo spa bosses possess. Check us…
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#21- Build a Loyal Social Media Following
Hey, solo spa bosses! I'm sharing 3 tips to help you build a loyal social media following. Social media is about being social, so skip all the selling posts and connect with your audience instead. Thank you for joining me in this episode of Spa Business Building. If you enjoyed it, don't forget…
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#20-How to Protect Your Time & Energy in Your Business
Hey there solo spa boss! Feeling burnt out and overwhelmed in your solo beauty and wellness business? You're not alone. Many entrepreneurs struggle with setting boundaries and maintaining a healthy work-life balance. This episode is your guide to creating a sustainable and thriving solo business....
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#19-Meet Jess- The Esthetician with 26K Followers
In today's episode, I'm chatting with Jess of Blooming Esthetics in Madison, WI, with over 26K followers on her Instagram account, @days.with.jess. She shares what inspired her to start her solopreneur journey and how she grew her following. Let's Connect! Website…
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#18- Must Have Apps for Your Business
Let's talk apps! I'm sharing the must-have apps for your solo beauty or wellness business. These apps have helped me save time, stay organized, and grow my business. Check out our services and offerings at www.spabusinessbuilding.podia.com Continue the conversation in our free community at...
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#17- Avoiding Burn Out in Your Business
Feeling burned out as a solo spa boss? This episode's for YOU! In this episode, we dive into the 5 stages of burnout & how to avoid them altogether. Learn to: Set Boundaries & Stop the Hustle! Prioritize Self-Care (Massages for YOU, not just clients!) Maintain Work-Life Balance (Disconnect &...
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#16- Comparisonitis & Imposter Syndrome
Are you suffering from comparisonitis or imposter syndrome? Do you find that you constantly compare yourself and your business to others in your industry? Do you often feel like a fraud or phony? That's what we're talking about in today's episode. How comparing ourselves steals our joy and keeps…
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#15- Save time with this strategy
Creating content can be so time-consuming for solo entrepreneurs. Today I'm sharing how I save time in creating my content such as emails, podcasts, social posts, and blog posts. Let's dive in. Check us out on our website at www.spabusinessbuilding.com Continue the conversation in our free...
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#14-Interview with Branding & Web Design Expert, Destinee Rosemurgy
Let's talk about branding! I invited branding and web design expert, Destinee Rosemurgy, to the podcast. She shares her wealth and knowledge. Destinee creates timeless & luxurious branding and web design for women-owned beauty, wellness, and creative brands. You can find Destinee at...
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#13- The Referral Program Advantage
Imagine that your marketing is done for you by your loyal clients. That's what we're talking about in today's episode., harnessing the power of word-of-mouth marketing to grow your business and attract more clients. Want to work with me: www.spabusinessbuilding.com Continue the conversation in…
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#12- Doing this on social media will grow your business
Ever wonder how people on social media attract clients? It's all about showing up consistently to build trust with your audience. In today's episode, I share how showing up consistently on social media can grow your business. Learn more about Spa Business Building: www.spabusinessbuilding.com...
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#11- 7 Mistakes I made as a New Business Owner
In this episode, I'm sharing the 7 mistakes that I made as a new business owner. I wasn't seeing growth and these are the reasons why. Check us out on our website at www.spabusinessbuilding.com Continue the conversation in our free community at https://www.facebook.com/groups/1053331485640628/...
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#10- Interview with Permanent Makeup Artist Lulu Azizi
I love highlighting other business professionals and their journey to success. In this episode, I chat with my good friend, Lulu Azizi, who is an esthetician and permanent makeup artist who grew her business to fully booked. Now on her journey to creating courses for other PMU artists, she shares...
About this show
The Spa Business Building Podcast is a place for solo spa bosses to dive into all things spa business-related. As a licensed massage therapist and esthetician, I'm sharing how-to tips and strategies on attracting clients, client retention secrets, building solid business systems that scale your practice, and so much more. So, whether you're a solo esthetician, massage therapist, lash tech, or someone dreaming of entering the world of beauty and wellness, this podcast is for you.
Hosted by
Tiffny Nadolny