PODCAST
Sparksheet
by Sparksheet
Sparksheet is an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be. Called "Good Ideas" after our trusty tagline, the podcast allows us to delve deeper into some of the content, media and marketing stories we explore on Sparksheet.
Episodes
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Ethan Marcotte discusses designing in the browser
Ethan Marcotte discusses the merits of designing in the browser versus "drawing pictures of websites." Read the full Q&A here: http://sparksheet.com/responding-to-the-web-qa-with-ethan-marcotte
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IKEA's Alia Kemet on the value of keeping branded content local
IKEA is an iconic global brand but many of its viral hits come with a local flavour. Alia Kemet, U.S. Media Manager, explains how the brand stays consistent across markets and why customer insight drives branded entertainment campaigns. Read the full Q&A here: http://buff.ly/1xxKk8j
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Visible Measure's Seraj Bharwani on adaptive marketing
On 28 October 2014, we dropped by Mindshare's Toronto office to find out what a corporate unconference looks like. Here are some interviews from the event.
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CBC's Rebecca Shropshire on programmatic advertising
On 28 October 2014, we dropped by Mindshare's Toronto office to find out what a corporate unconference looks like. Here are some interviews from the event.
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Huffington Post Canada's Kenny Yum on audiences
On 28 October 2014, we dropped by Mindshare's Toronto office to find out what a corporate unconference looks like. Here are some interviews from the event.
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ABOUT THIS SHOW
Sparksheet is an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be. Called "Good Ideas" after our trusty tagline, the podcast allows us to delve deeper into some of the content, media and marketing stories we explore on Sparksheet.
HOSTED BY
Sparksheet
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