PODCAST · business
SPARX: A Marketing Podcast by Intergetik
by Intergetik Marketing Solutions
Why do some purchases feel effortless while others take weeks of research? On this episode of Sparx, Intergetik’s podcast, we dig into the psychology behind buying decisions, including how much of a purchase runs on mental autopilot, why the mix of rational and emotional appeal shifts depending on what you’re selling, and why the best marketing works like a bridge between what a business wants to say and what its customers actually care about. Joining the conversation is Brandon Towl, founder of Words Have Impact and Human-Driven Understanding.
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ABOUT THIS SHOW
Why do some purchases feel effortless while others take weeks of research? On this episode of Sparx, Intergetik’s podcast, we dig into the psychology behind buying decisions, including how much of a purchase runs on mental autopilot, why the mix of rational and emotional appeal shifts depending on what you’re selling, and why the best marketing works like a bridge between what a business wants to say and what its customers actually care about. Joining the conversation is Brandon Towl, founder of Words Have Impact and Human-Driven Understanding.
HOSTED BY
Intergetik Marketing Solutions
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Frequently Asked Questions
How many episodes does SPARX: A Marketing Podcast by Intergetik have?
SPARX: A Marketing Podcast by Intergetik currently has 0 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is SPARX: A Marketing Podcast by Intergetik about?
Why do some purchases feel effortless while others take weeks of research? On this episode of Sparx, Intergetik’s podcast, we dig into the psychology behind buying decisions, including how much of a purchase runs on mental autopilot, why the mix of rational and emotional appeal shifts depending on...
How often does SPARX: A Marketing Podcast by Intergetik release new episodes?
SPARX: A Marketing Podcast by Intergetik is no longer actively publishing new episodes, but the existing catalog remains available.
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Who hosts SPARX: A Marketing Podcast by Intergetik?
SPARX: A Marketing Podcast by Intergetik is created and hosted by Intergetik Marketing Solutions.
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