PODCAST · business
Speakeasy Authority Marketing
by Richard Jacobs
Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Authority Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas. Subcribe for frequent updates of secrets of attorney marketing.
Episodes
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Episode 401 - Insane Intake Requirements How Complex Forms Are Driving Clients Away
In this episode of the Secrets of Attorney Marketing podcast, Richard Jacobs highlights the pitfalls of excessively detailed intake forms for attorney leads. With real examples from landlord-tenant disputes, he shows how long, cumbersome forms can frustrate potential clients and reduce…
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Episode 400 - Subpoenaable Information: How Social Media & AI Can Impact Your Clients' Legal Cases
In this episode of the Secrets of Attorney Marketing podcast, Richard Jacobs discusses the critical risks attorneys face with subpoenaable and discoverable information. From Facebook posts to AI tools like ChatGPT, clients may unknowingly provide data that could harm their cases. Learn practical...
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Episode - 399 Profit First for Attorneys Ben Hockema on Financial Clarity, Cash Flow, & Building Stronger Law Firms
Running a law firm isn't just about practicing law — it's about managing a business. In this episode, Certified Financial Planner® Ben Hockema, Founder and Lead Financial Advisor at Illuminate Wealth Management, joins us to break down the financial realities law firm owners face and how to build...
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Episode - 398 Protecting the Most Vulnerable Drew Bivona's Mission to Fight for Injured Children
In this heartfelt episode, Attorney Drew Bivona, founder of Bivona Law, opens up about his mission to advocate for children who've been injured due to negligence, abuse, or unsafe environments. Based in Texas, Drew has built his career around representing the most vulnerable — kids harmed in...
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Episode - 397 From Prosecutor to Protector Michael J. Wynne on Justice, Integrity, and White-Collar Defense
In this episode, we sit down with Michael J. Wynne, partner at Gregor Wynne Arney, PLLC, to discuss the evolving landscape of white-collar crime and federal defense law. As a former federal prosecutor turned defense attorney, Michael offers a rare dual perspective on how justice is pursued and...
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Episode 396 - Justice in Action David B. Lever on the Evolution of Personal Injury Law
In this episode, we sit down with David B. Lever, founder and senior partner of Lever & Ecker, PLLC, to explore how personal injury law has evolved — and why fighting for justice matters more than ever. Since 1990, David has devoted his career to representing victims of negligence, never…
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Episode 395 - Protecting Your Identity Thomas B. Christiano on Defending Against Identity Theft & Securing Your Future
In today's digital age, identity theft is a rapidly growing concern, with cybercriminals targeting personal and financial information to commit fraud. In this episode, we sit down with Thomas B. Christiano, a consumer protection attorney at Blankingship & Christiano P.C., to discuss the evolving...
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Episode 394 - The Future of Legal Support: Jesenia Orozco on Litigation Paralegals, Family Law, & Immigration
Step inside the world of a skilled litigation paralegal with Jesenia Orozco, whose career spans family law, immigration law, and more. As the founder of Less4Legal, Jesenia helps make high-quality legal support accessible and affordable for individuals and families who cannot afford full legal...
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Episode 393 - Enhancing Legal Efficiency: Paralegal Insights from Rhonda Rivers
In this episode, we're joined by Rhonda Rivers, owner of RJR Paralegal and Administrative Services, LLC in Houston, TX. With years of experience in a variety of legal sectors, Rhonda and her expert team of senior paralegals provide essential services such as case management, administrative…
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Episode 392 - Revolutionizing Legal Work: Virtual Paralegal Services for Modern Practices with Selena Sing
In this episode, we sit down with Selena Sing, the president of Paralegal Activity, LLC, to explore the growing trend of virtual paralegal services and how they're transforming the legal industry. With her extensive background in civil litigation and business law, Selena has honed her expertise…
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Episode 391 - Empowering Legal Decisions: How Paralegals Enhance Legal Literacy and Access
In today's episode, we speak with Julie L. Pham, a dedicated paralegal and the founder of Paralegal-Ease & Notary, LLC, as she explores the importance of increasing legal literacy and making the legal system more accessible. With over a decade of experience, Julie has helped families across...
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Episode 390 - Maximize Your Legal Efficiency: Freelance Paralegal Tips with Annie Tyson
In today's episode, we chat with Annie Tyson, a seasoned freelance paralegal with over 16 years of experience in Texas family law. As the founder of Freelance Annie Paralegal Services, Annie works closely with solo practitioners, boutique law firms, and overburdened associates, offering…
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Episode 389 - The Power of Empathy: How This Attorney Turns Non-Clients Into Referral Sources
In this episode of the Secrets of Attorney Marketing Podcast, Richard discusses a recent phone call interview he had with Lem Garcia, a personal injury lawyer located in West Covina, California. In this conversation, Lem revealed how he is able to get more revenue, referrals, business reviews…
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Episode 388 - Empathy In Action: How Compassion Fuels Law Firm Growth With Lem Garcia
In this episode, Lem Garcia joins the podcast to discuss a very valuable topic: Leveraging empathy to drive growth and success in law firms. As the founder of Lem Garcia Law, Lem has built one of the fastest-growing and most well-respected personal injury law offices in Southern California. What...
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Episode 387 - Profit, Purpose, & Growth: Secrets To Success For Small Law Firms With RJon Robins
In today's episode, we sit down with RJon Robins, an 8-figure entrepreneur, licensed attorney, and bestselling author. As the founder of How To Manage A Small Law Firm, RJon has achieved 8,000% revenue growth and works alongside 600 of the fastest-growing small law firms in the country. He also...
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Episode 386 - Optimizing Spinal Injury Detection: Improving Medical Diagnosis For Personal Injury Cases
In today's episode, we are joined by Dr. Scott Tauber from Driving Force Company to discuss the groundbreaking power of Vertebral Motion Analysis (VMA). Offering a dynamic view of the spine in motion, VMA provides medical professionals with a broader detection of objective biomarkers. Could this…
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Episode 385 - Maximizing Law Firm Success: Critical Financial Strategies From John Scott
In this conversation, we are joined by John Scott, the Head of Legal VCFO at Summit Virtual CFO by Anders and a Partner in Tax at Anders CPAs + Advisors. With a unique understanding of the financial and accounting issues that law firms face today, his insight is aimed at helping legal…
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Episode 384 - Enhance Your Firm's Operations: How To Harness The Power Of Virtual Assistants
What if you could delegate administrative tasks, client intake processes, and case management responsibilities to a dedicated, full-time team member? Law firms across the country are constantly looking for ways to streamline their operations so they can focus on what matters most: providing…
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Episode 383 - Driving Law Firm Profits with Data-Driven Decisions: Legal Luminary, Brooke Lively, Shares Strategies for Success
Brooke Lively is the CEO and founder of Cathcap, a data-driven company dedicated to empowering law firms by providing invaluable insights into their financial data. Her book, From Panic to Profit: How 6 Key Numbers Can Make a 6-Figure Difference in Your Business, offers a roadmap for law firm...
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Episode 382 - Strata Cloud Accountants: Paving the Path to Financial Freedom and Work-Life Harmony
Ready to start your journey toward financial empowerment? A good place to start is listening to Kyle Smith, CPA and Partner at Strata Cloud Accountants. At Strata Cloud Accountants, you'll find a strong team dedicated to helping small and medium-sized business owners make savvy financial…
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Episode 381 - Empowered with Gina Zapanta: Unveiling the Secret Sauce of Legal Success and Marketing
What's your law firm's "secret sauce"—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer? If you aren't sure, or realize you have no secret sauce at all, this episode is for you.…
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Episode 380 - A Speakeasy Christmas Carol | An Important Legal Marketing Lesson From Ebenezer Scrooge
Christmas is just around the corner, and with this beautiful season comes the ability to reflect. How are we treating others around us? How can our businesses better serve our clients? For attorneys, this presents a valuable opportunity to observe their legal practice at a deeper level – giving...
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Episode 379 – Safeguarding Your Privacy: The Role of Digital Forensics
What's the connection between a car accident and your Fifth Amendment rights? Jonathan Brayman of the Breen & Pugh law firm in Chicago is here to explain. Press play to explore: · Under what circumstances police need a warrant to search your cell phone · How vehicle infotainment analysis is done...
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Episode 378 – Managing Company Culture | How To Create A Positive Workplace Environment
Employees are the backbone of any successful company. So, what happens if the culture within a workplace doesn't function properly? In many cases, it can lead to an array of challenges for the business – and Richard Watson joins us to explain how to avoid this… Richard is a financial strategist…
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Episode 377 – Unanswered Calls: Can They Make Or Break Your Business? | How To Streamline Your Firm's Communication
While client contact is certainly shifting toward digital means of communication, phone calls are nowhere near obsolete. So, what happens if you don't pick up your firm's phone – or if calls aren't properly handled? You lose potential new clients. How can you avoid this? You work with an…
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Episode 376 - Bilingual Marketing 101: How To Market Legal Services To Hispanics In The U.S.
In this episode, we discuss cutting-edge marketing techniques with Hugo E. Gomez, the founder of Abogados NOW. Abogados NOW is a company of bilingual legal marketing experts who are dedicated to connecting marginalized individuals with qualified legal professionals – all with the goal of…
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Episode 375 - Acting As An Attorney & A Business Owner: What's The Secret? | How To Maximize Your Growth
In this episode, we continue to dissect the importance of functioning as both an attorney and an entrepreneur. Marketing is a complex system that involves several layers. From focusing on current clients to broadening your firm's reach, it is important to take advantage of marketing from every...
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Episode 374 - Are You Wearing Two Hats As An Attorney? | The Benefits Of Acting & Thinking As A Business Owner
By working for a small law firm, you are not only an attorney, but an entrepreneur as well. If you want a successful law practice, it is essential that you act as a business owner. So how do you do this effectively? Listen now to find out for yourself… In this episode, we cover: The benefits of...
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Episode 373 - Artificial Intelligence: How It's Changing SEO Marketing & What You Can Do To Stay Ahead
As AI continues to evolve, it is changing how SEO marketing functions. So what can you do to continue to maximize your firm's exposure and attract potential new clients? Staying up to date with the latest technological developments is a great place to start – and Speakeasy is here to help you do...
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Episode 372 - Secrets Of Attorney Marketing | Sitting Down To Discuss Family Law With Attorney David Bliven
In this episode, we connect with Attorney David Bliven to discuss his work as a Matrimonial and Family Law Attorney in New York. After graduating with honors from Syracuse University in 1993 with a B.A. in Sociology, David went on to serve as a statistician with the NYS Commission on City Court...
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Episode 371 - Exploring Speakeasy's AI-Augmented Speak-A-Book Process (Part 4): Important Things To Consider
In the fourth part of our series on Speakeasy's AI-augmented Speak-A-Book process, we dive into the competitive advantages of publishing a Speak-A-Book. Speakeasy has been helping attorneys across the country for 13+ years – which has led to compelling marketing improvements. Combining this...
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Episode 370 - Using AI To Improve Speakeasy's Speak-A-Book Process (Part 3): Your Ultimate Content Plan
In the third part of our series on how AI is being used to enhance Speak-A-Books, we explore Speakeasy's approach to "the ultimate content plan". Your content is the backbone of your brand, and optimizing it plays a major role in bringing more clients to your law firm's webpage. So, where does AI...
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Episode 369 - Using AI To Augment & Improve Speak-A-Books (Part 2): How Is It Done?
Continuing in the series of how Speakeasy is using AI to produce Speak-A-Books, we dive deeper into the intricacies of the techniques being used. AI is a powerful tool that is only getting better. By utilizing this cutting-edge intelligence system, Speakeasy is bringing its Speak-A-Book service…
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Episode 368 - Using AI To Produce Speak-A-Books (Part 1): What Are The Potential Benefits?
In this episode, we discuss how AI is being used to produce Speak-A-Books, a service that gives attorneys the opportunity to write a book utilizing SEO – without physically writing a single word… Speakeasy has been doing Speak-A-Books for the past decade, creating over 400 books in 17 different...
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Episode 367 - Enhancing SEO Rankings For Your Law Firm | The Importance Of Nailing The Basics
How can SEO optimization help attorneys' websites get more traffic? Richard Jacobs, the Founder of Speakeasy Marketing and host of the Secrets of Attorney Marketing Podcast sits down to explain. The data collected with Google's search engine is astounding – and having your business rank well on...
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Episode 366 - Speakeasy Attorney Answering Service | More Unique And Creative Insights
In this episode, Richard Jacobs outlines key insights that Speakeasy Marketing has picked up from our Attorney Answering Service. We've started out by keeping this service exclusive – only serving a tight-knit community of attorneys for the past year. But as we continue to grow, we get an even...
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Episode 365 - Speakeasy Attorney Answering Service | What We've Learned And How We're Evolving
In this episode, Richard Jacobs discusses what Speakeasy Marketing is learning from our attorney answering service. Speakeasy has been offering this service for over a year now, and as we learn more, we have been able to refine how we interface with both current clients – and potential new ones…...
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Episode 364 - How To Use Creativity To Solve Criminal Defense Problems | Practical Advice
Jon May joins the podcast to discuss his new book, Who Says You Can't? Strategies and Tactics for Becoming a More Creative Criminal Defense Lawyer. The theme of the book centers around fostering creativity when solving seemingly unmanageable problems in the context of criminal defense. Jon has…
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Episode 363 - Attorney Marketing 101: Proven Strategies To Reach & Target Your Audience
Joining us in this episode is "The Local Business Guy" Frank Demming, the President and CEO of Local Business Marketing Solutions. Frank has a background in doing IT work for the government, and after getting burnt out in this line of work, he decided to shift his focus to something new: digital...
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Episode 362 - Can AI Kill SEO? Beware - Don't Endanger Your License or Law Firm
OpenAI's GPT-3 language model is an AI-based system promising to provide website copy and metatags written by a computer but virtually indistinguishable from the writing of humans. Some say this changes everything; SEO is dead, and legal copywriters are obsolete. Let me give you 5 reasons why...
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Episode 361 – Challenging DUI Case From Beginning to Successful End: New Jersey Defense Attorney Explains
Two encounters with the same police officer in one night, questionable reasonable suspicion and probable cause, a fight for discovery and multiple trips to court over more than a year's time, an unbudging prosecutor … These are just a few of the interesting elements of a recent case handled by…
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Episode 360 – From Potential to Paying Clients: The Key is to Follow Up – Even on Your Follow-Ups
Most attorneys who aren't hired right after an initial consultation will just count their losses and move on. If Richard Jacobs had done that, Speakeasy Marketing simply wouldn't exist. What do we do that our competitors don't? We not only understand the value and impact of following up with...
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Episode 359 - Knowing Your Ideal Clients on a Deeper Level, Before You Even Meet Them
Regardless of your practice area, we have the tools to provide you with a clear picture from the inside of your ideal client's mind. Through our attorney call answering and conversion service, we have taken well over 10,000 calls from potential clients in every practice area, and we're growing at…
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Episode 358 – 10,000 Calls and Climbing Quickly: What We're Learning From Our Call Answering and Conversion Service, and How It Will Benefit You
Having taken well over 10,000 calls from potential clients in every practice area, our call answering and conversion service is doing something else critically important: using these calls as information mines by carefully analyzing client behaviors, desires, questions, and needs. Why? Because...
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Episode 357 - Money Talks: Does a Call Conversion Service Make Financial Sense For You?
What's the average fee you collect for an average case? How many valid potential new clients (PNCs) are calling your firm each month? Of those, how many end up hiring you and paying your retainer fee each month? These three questions can help you determine whether Speakeasy Marketing's call...
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Episode 356 - From Call Answering to Call Conversion: The Key to a Booming Law Firm
Every potential new client (PNC) who calls your firm is dealing with some form of pain, whether emotional, physical, or both – this is irrefutable. As an attorney, it's your job to find legal solutions for lessening that pain. And as a call conversion service for attorneys, it's our job to handle...
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Episode 355 - Golden Tip for Client Conversion Lies in the Golden Arches
What do fast food restaurants have to do with law firms? It's not churning out as much low-quality product as quickly as possible. But it IS about taking customer orders as soon as possible when there's a long line. Whether it's multiple ordering stations along the way, or an employee walking out...
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Episode 354 - For Success, Make a List and Check it Twice
How do highly successful attorneys become – and stay – successful? #1 – Answer every single call right away, or return it within 5 minutes (it might sound impossible, but it's not!). #2 – Show empathy. #3 – Be honest and accurate, but also be positive. #4 – Ensure all relevant information is...
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Episode 353 - 3 Steps for Standing Firm in a Sea of Uncertainty
We're all feeling it: the uncertainty in the world and the fear that comes with it. But instead of throwing your hands up, there are simple and concrete steps that can almost immediately improve your situation. #1- Find a point of differentiation. There are several ways to do this depending on…
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Episode 352 - Anticipating and Adapting to Changes: Practice Area #5 — Bankruptcy
Is another recession imminent? Many economists are saying "Yes." It might be impossible to avoid at this point, but that doesn't mean there aren't ways for you to plan and prepare for it—and help your clients at the same time. As a bankruptcy attorney, you might be accustomed to handling personal...
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ABOUT THIS SHOW
Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Authority Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas. Subcribe for frequent updates of secrets of attorney marketing.
HOSTED BY
Richard Jacobs
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Frequently Asked Questions
How many episodes does Speakeasy Authority Marketing have?
Speakeasy Authority Marketing currently has 428 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Speakeasy Authority Marketing about?
Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of...
How often does Speakeasy Authority Marketing release new episodes?
Speakeasy Authority Marketing publishes regularly with 428 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Speakeasy Authority Marketing?
You can listen to Speakeasy Authority Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Speakeasy Authority Marketing?
Speakeasy Authority Marketing is created and hosted by Richard Jacobs.
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