PODCAST · business
Spectora Spotlight with Carla Heatherly
by Spectora
Home inspection industry trends & home inspector stories, tips and lessons learned growing and running a successful home inspection business. Learn more about Spectora at https://www.spectora.com.
Episodes
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How to Grow a Stronger Inspection Business in 2026 - Mark Hummel - Ep. 144
How to Grow a Stronger Inspection Business in 2026 — with Mark Hummel Running an inspection business can feel busy without always feeling better. In this episode of Spectora Spotlight, host Carla Heatherly sits down with Mark Hummel of Inspection Empire Builder to talk about what actually helps...
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Don’t Do That! How Inspector Brent Fletcher Built His Business & 500K Followers - Ep. 143
Don’t Do That! How Inspector Brent Fletcher Built His Business & 500K Followers Brent Fletcher didn’t plan on becoming a home inspector—until one inspection changed everything. Five years later, he’s built a thriving business in Colorado and grown an audience of more than 500K across social media...
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Building a Brand Without Extra Work - Lauren Hughes - Ep. 142
🎙️ Guest: Lauren Hughes, Lighted Way Home Inspections (Hillsboro, TX) 🚀 Want more clients without working harder? Lauren shares how she built a trusted brand just by showing the extras she already does every day—no extra effort required. From simple posts to smart use of AI tools, Lauren breaks...
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The Simple Extras That Win You Clients - Lauren Hughes - Ep. 141
Want more referrals without extra marketing spend? Inspectors win clients by doing the little gestures that people remember. In this episode, Lauren Hughes from Lighted Way Home Inspections sshares how small, thoughtful gestures can lead to more referrals, stronger agent relationships, and…
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AI Tools Inspectors Actually Use, Part 2 - Chris Skinner - Ep. 140
Ep. 140: AI in Home Inspections, Part 2 Guest: Chris Skinner, Silk Inspections (Fayetteville, NC) Let’s get nerdy! In Part 2, Chris Skinner shares how he’s gone beyond the basics to train custom GPTs, communicate faster with agents, and use AI to unlock serious focus in the field. We dig into…
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AI Tools Inspectors Actually Use, Part 1 - Chris Skinner - Ep. 139
AI isn’t coming for your job—but it is here to help you work smarter. In this episode, Chris Skinner from Silk Inspections breaks down the automation and AI tools he’s using to save time, reduce mental load, and bring more consistency to his business. We get into: Why he started automating—and…
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Hey! We're Coming Back!
Join new host Carla Heatherly as she talks with inspectors and industry pros about growth, real-world strategies, and what’s next for the modern home inspector.
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Yon Lucas & Brian Long on YouTube, Home Maintenance Packages, and Learning from Each Other
Yon and Brian grew up less than a mile apart. They played on the same sports teams as kids. Now, although they live across the country, they're both home inspectors. And they learn from each other every day. In this episode, we get into: - Growing a YouTube channel and why client education is so...
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$850 AVERAGE inspection price tag?! - Thomas Filippone - Ep. 138
Thomas is BACK by popular demand. In the episode, we get into: - Why collaboration is the key to leveling up the industry - Raising your prices and adding/communicating value - Taking ownership of issues clients run into vs learning when to say no this just isn’t our problem/fault - Navigating...
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From employee to owner: how Matt Stonesifer bought the company he worked at - Ep. 137
Matt is a beacon of wisdom in this industry. This episode is a must-listen for any inspector thinking about becoming a business owner...or thinking about selling, for that matter. We get into: - How Matt went from company employee to company owner - Commitment and consistency over hustle culture…
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NAR settlement & implications for home inspectors & buyers - Leigh Brown - Ep. 136
We're lucky to have not only an incredibly successful real estate broker, but a CEO, best-selling author, coach & keynote speaker on Spectora Spotlight. Leigh Brown is a straight shooter and an advocate for serving customers and improving the real estate industry in any way we can. Leigh and…
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Starting, growing and passing down a home inspection business - The Precise Inspecting Team, Ep. 135
If you don't know Bill, you should. He and his team are some of the kindest, hard-working folks you'll come across. We've been fortunate enough to know them since the beginning of Spectora. Bill & team discuss: - Starting a sole proprietorship with a spouse - The importance of starting with two -...
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Co-op model, recommending contractors & home services value adds - Ep. 134
Jeremy Smith talks to Kevin about his unique co-op model of growing regionally, and possibly nationally. They also get into his unique backstory, how he extends value beyond the home inspection, and why this industry is perfect for lifestyle and balancing with family life. Get in touch with…
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Chuck Ryan on being a consultant FOR LIFE + multi-inspector wisdom - Ep. 133
Chuck is an absolute pleasure to talk to, and a wealth of knowledge in this industry. We get into specifics of bringing services in-house, being a consultant for life, how to handle downturns and agent relationships. Connect with Chuck at his email and website: [email protected]...
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Dylan Morgan on testing assumptions, differentiation & marketing - Ep. 131
Dylan and Kevin get into Dylan's backstory and many other topics: Marketing Differentiation What hasn't worked How HomeAdvisor/ANGI actually worked for him Leveraging tech for efficiency Iterative approach Email Dylan or hit him up at his website: [email protected]...
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From part-time to moving partnerships & annual maintenance inspections - Ep. 130 w/ Mike Marden
This one had something for every inspector stage! Kevin and Mike get into: Going from full-time to part-time and still growing Background as a firefighter and cop Agent acquisition story Weird market dynamics in New York Partnering with moving companies to help clients Using Actions for more...
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Social Media Playbook - How to Win Agents on Instagram - Bailey McHugh - Ep. 129
Bailey McHugh of SWELL Home Inspections gets nearly 90% of her referrals from Instagram. In this Spectora Spotlight interview, Bailey and Kevin break down how. They also dive into: What to say when you slide into those DMs How to get your posts in front of hundreds of agents Overcoming the fear…
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Differentiation & openness to solutions homeowners want - Shannon Bloemker, Ep. 128
Do you offer a home energy assessment as part of your inspection? Shannon Bloemker makes a great case for why you should. Shannon is the founder and CEO of Energy Raven, a home energy assessment that helps homebuyers see how the home uses energy and where they can save. She and Kevin get into…
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First year income, senior education & baked ziti to win over agents - David Van Vurst - Ep. 127
David Van Vurst has a pretty cool story to get here. He shares his story of owning a Skyzone up until Covid and how he met his first set of agents with creativity! They also get into: Using QR codes Realities of year 1 income as a home inspector Helping seniors Using strategies agents can RELATE…
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Being a boss vs. leader, spouse dynamics and balancing mom'ing & working - Shante Lambert - Ep. 126
Shante is a Spectora OG. Not only because she's known us since the beginning, it's because she is one of the most kind, fun, intelligent people you'll find in this industry. And she's just getting started. Kevin and Shante cover so much: How she got involved in the business COVID growth story...
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The youth movement in home inspections is sliding into those DMs - Ryan Wall - Ep.#125
Ryan is leading the youth movement in home inspections! You can tell from his refreshing approach to meeting agents, to recommending contractors - he's the future of this business. Kevin and Ryan get into: His story from college to home inspections Homeowner education is 100% the future User...
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AGENTS - Stop asking your inspectors to charge less! Episode #124 - Randy Lambert
Randy is a Spectora OG. Customer #7 we believe! Kevin finally gets him on the pod to chat about: - Working with a spouse - IEB & the important of vision - Management styles - NAR Suit and what you can do - How to handle price shoppers You can find Randy at his website -...
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COVID Come ups, finding your niche, AI & Walk n Talks - Michael Szeto - Ep. #123
Michael and Kevin have a great conversation looking back at COVID and Michael's come up story, how he's approaching the current environment, using Spectora to finish reports on-site, AI and more! You can reach Michael at his beautiful website - https://www.nplhomeinspections.com/ or at...
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Home Inspectors in the Northeast and Associations - Jameson Malgeri - Ep. #122
After talking in Vegas at the ASHI conference, Jameson and Kevin finally made the podcast happen! They get into the value of associations, conferences and business ownership. Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0 Bundle a year of the app with a custom...
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What is Spectora up to + MVVC talk - Mike & Kevin - Ep. 121
Episode #121 - We say one of Spectora's most important values is communication? Well we're getting back to more of it! Mike and Kevin give an update on Spectora's MVVC, as well as what we're thinking about and focused on as a company as we head into 2024. Have an opinion on the events Mike...
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Wisdom from a low-key legend in pest control and home inspections - Brandon Lunsford - Ep. #120
Brandon Lunsford from LunsPro Home Inspections (out of Alpharetta, Georgia) will admit he's more comfortable being behind the scenes building empires. That's why we want to hear from him! Brandon humbly shares his backstory and some of what has helped him start, build, grow and scale home...
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Commercial Inspection Secrets - Lance Coffman - Ep #119
Lance Coffman is a wealth of knowledge when it comes to commercial inspections. In a slower market, everyone wants to do more of 2 things - Commercial and New Builds. He gives us his experience and perspective on how to do commercial well and how to supplement your home inspection business with...
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Dealing with a market that’s used to low prices & established companies - Nic Gawletz, Ep. 118
Why Nic got into home inspections Difficulties starting with well established companies in the area Story of his 1st inspection Dealing with a market that's used to paying very little for an inspection Recommending Contractors WETT Inspections Why Nic is trying to get into the market of people…
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Building trust, cookies, charging more and being humble, hungry and smart - Jake Edenfield
Jake Edenfield from Profound Home Inspections in Wichita, KS not only has an inspirational backstory, he's an open book when it comes to dropping knowledge. And he brings the heat this episode. Jake tells Kevin some of what has gotten him over 700 inspections in just 2 years. They also get into:...
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Spouse support, selfless belief, serendipity in rural areas & more - Lauren & Clay Hughes
They say "Don't bet the farm on it". Well, Lauren and Clay did. We have an incredible episode with Lauren & Clay Hughes from Lighted Way Home Inspections (https://www.lightedwayhomeinspections.com). Their story is one you can't help but cheer for with the adversity and startup story they tell.…
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Co-op-itition? How working WITH your competitors can HELP you - Chad & Matt
Kevin has the pleasure of interviewing competitors in the same market - Chad Hammond and Matt Muehler. Hear how they view competing in their local market vs. having a friend that is invested in your success. Truly a refreshing take on "other inspectors". 1:33 - Backstory 7:30 - Where the…
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It’s not about what you know, it’s how you carry yourself - David Scruggs, Part 2
David is back to chat with Kevin about: How he started making videos 2022 wrap up Agent retention How to get your first couple inspections ANSWERING THE PHONE Many other little nuggets for new and experienced inspectors! Interested in Spectora? Start your free trial today…
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The 2 keys to avoiding claims risk as a home inspector - Elite MGA
Kevin has a candid chat with Joe Denneler and Ben Garrison of Elite MGA insurance. They are a provider of E&O insurance and have seen everything under the sun when it comes to home inspection reports, claims and how home inspectors respond to them. Listen in as they get into: - COVID and…
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Home inspection legend on acquisitions, mistakes & why Private Equity ain’t so bad
If there was a home inspection Hall of Fame, Wally would be in it. Wally has so much wisdom, an hour wasn't enough! Wally shares his perspective on: The history of the industry and why 1976 is important Evolution of the industry His acquisition and mistakes Ego vs. economics Co-op-itition Why...
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Don’t Let Fear be the Motivator & Surrounding Yourself with Positive Energy
Calling all introverts! James tells us how he overcame being an introvert and used it to his advantage to grow his business. Kevin and James also get into: - How to get invited to housewarming parties - What next level service means to James - Finding your passion - Surrounding yourself with...
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Howard Burch on Confidence to Raise Your Prices, Using Chat GPT & Pre-Drywall
We got something for everyone on Howard's 2nd pod appearance, episode #110. Kevin and Howard get into: How to setup an expo for agents Networking with other Spectora inspectors Pre-drywall packages Add-ons Home service businesses How to raise your prices with confidence Using Chat GPT Here is a...
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Casting a big vision, not just making a living - Cory Seawright
Episode #109 - You can't not like Cory. Contagious energy and vision for where he's going! Kevin and Cory cover: How he comes up with content What he does for networking and marketing Social media strategy Vision casting How to increase revenue with contractor networks You can find Cory at his...
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Who call centers are not right for and why compensation of reps matters - Sterling Cox
Call centers have their place in our industry, it's clear. The reality is there are few that are high quality and not corporate owned! We give Sterling from ICC a chance to talk about his story, his company, who call centers ARE NOT for and trends he's seeing in the market. [Link to live webinar…
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Flippin the script when it comes to Realtor relationships - Dave Adams
Dave always brings the calm wisdom. Don't let him fool you, he puts in the work and he is constantly learning and evolving. This is another banger of an episode! We get into: - How he handled COVID - How we went to the cloud - Going from 4 to 17 people on this team - How to stay out of "the box"…
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Are we in a 657 BILLION Dollar Industry? - Erin Guyton
Do you look at your numbers as a % of revenue? Do you know the value of your relationships? What are you margins? What's your ROI on marketing and sales activities? These are all areas home inspectors are traditionally weak in. That's why Erin is a blessing for our industry. Kevin and Erin have a...
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Creating systems & using automation to run your home inspection business - Scott Knudson
Episode #105 - This was a fun conversation with Scott because he not only was one of Spectora's first clients, he has grown a multi-inspector company, and now started his own SaaS business, Hoopla CRM. They also chat about: - Traveling while running your inspection company - Recommending...
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Industry changes & how Spectora is responding - Mike & Kevin
It's no surprise by now - the home inspection industry has had major shifts in the past 5 years. Even more change has happened in the last 2 years. What does this all mean? What does this mean for your business? Your software partners? Your clients? Mike & Kevin break down the consolidation…
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Egos, operating in a recession & owning your mistakes - Floyd & Sandra Gibbs
This interview was a joy. Mostly because of who Floyd and Sandra are. They care, they share and they do things the right way. They talk with Kevin about: - What it's like running a multi-inspector company and teaching at ICA - Lessons learned from teaching thousands of students - Ego is the enemy…
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Dealing with adversity, recessions & mental health - Thomas Filippone
Thomas got started in 2020 and talks to Kevin about many aspects besides the actual home inspection. They touch on dealing with adversity, recessions, personality management and extreme ownership. Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0 Bundle a year of the...
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”Always be Relationship-ing!” - Eric Coates on what he teaches new inspectors
Eric Coates is a long-time successful home inspection company AND an instructor with ICA. He keeps it simple and practical, and that's refreshing. They get into new inspector pitfalls and tips, field training and more. Here are links to the Spectora features referenced in the intro: ✅ Most used...
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First Year Tips from a Successful Home Inspector - David Scruggs
David Scruggs went into the home inspection business with supreme confidence. He shares his success journey and secrets on how he had a successful first year in the business. Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0 Bundle a year of the app with a custom...
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Fords, Flirs & Interest Rates - Amanda Sprinkling-Felt
Episode 100!!! The Spectora family thanks you for supporting the podcast & Spectora. We hope you'll share the pod with your home inspector community and anyone you think would benefit from hearing inspector stories. Here's to many more episodes! Amanda & Kevin get into training, women in…
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Going Out on Your Own, Gen Z Advice & Bears in 7M Houses - Gabe Deiro
Gabe is on the young side of home inspectors...but don't let that fool you. He's using it to his advantage. This was a great interview where Kevin and Gabe talk about: Going out on your own after working for a company Being a good employee Advantages of being Gen Z Home inspections are a good...
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Gettin Awkward with Agents, Open Houses & Vulnerability - Bryan Zionskowski
This episode was a treat with Bryan. He is off to a monster start in the business and his mindset drives his success. We talk about: - Some amazing mindset books to read - How to talk to agents at open houses - Being vulnerable - Using Instagram to win - Other types of inspections - Branding 101...
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Why Veterans thrive in the home inspection industry - Howard Burch
Howard wins the best mic contest. He also is a refreshing first year, veteran inspector that exceeded all traditional expectations through dedication, practicality and creativity! He and Kevin get into so much including: Being a millennial in the business Why veterans do so well in home…
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ABOUT THIS SHOW
Home inspection industry trends & home inspector stories, tips and lessons learned growing and running a successful home inspection business. Learn more about Spectora at https://www.spectora.com.
HOSTED BY
Spectora
CATEGORIES
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Frequently Asked Questions
How many episodes does Spectora Spotlight with Carla Heatherly have?
Spectora Spotlight with Carla Heatherly currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Spectora Spotlight with Carla Heatherly about?
Home inspection industry trends & home inspector stories, tips and lessons learned growing and running a successful home inspection business. Learn more about Spectora at https://www.spectora.com.
How often does Spectora Spotlight with Carla Heatherly release new episodes?
Spectora Spotlight with Carla Heatherly has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Spectora Spotlight with Carla Heatherly?
You can listen to Spectora Spotlight with Carla Heatherly on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Spectora Spotlight with Carla Heatherly?
Spectora Spotlight with Carla Heatherly is created and hosted by Spectora.
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