PODCAST · business
Sponsor Talk
by Avish Sood & Jason Smith
Covering the stories behind the $70 billion dollar sponsorship industry. Co-hosted by Avish Sood & Jason Smith, the Sponsor Talk podcast takes you into the journeys of some of the leading marketing executives investing in industries such as sports, arts, music and film, while getting their perspective on where the growing industry is headed.
Episodes
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Mike Palisi | President, Van Wagner College
In this episode, co-host, Jason Smith sits down with Mike Palisi, President of Van Wagner College. Mike outlines his 30-year career in sponsorships, including his involvement with the sale of Nelligan Sports, starting the Van Wagner College multi-media rights division, and how his team is taking...
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John Rocco & Dhaval Bhatt | The Hockey for All Campaign
If you're in sponsorship marketing and think of the sport of hockey, it's likely you think of one of the league's largest advertisers, Scotiabank. In today's conversation, we dive in with John Rocco (Vice President of Marketing, Scotiabank) and Dhaval Bhatt (Partner, Rethink) to find out how they...
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Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit
In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketing working for both the property and brand sides of the industry. She also provides many…
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Yaron Talpaz | VP of Strategic Partnerships, Pico
In this episode, co-host, Jason Smith sits down with Yaron Talpaz, VP of Strategic Partnerships with Pico. Yaron outlines his career working for the largest sports media company in Israel, organizing an international basketball game in Madison Square Garden, and how Pico uses data to drive…
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Vicki Higgins | Founder & CEO of the CXP Agency
In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel industry, and starting her sponsorship agency. Vicki spends time talking about the best way to…
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Mark Giovino | Founder & CEO of Allionce Group
In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path and how he started his own agency focused primarily on introducing brands to sponsorship marketing…
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Emily Pachuta (CMO, Invesco) & JoAn Scott (Managing Director, NCAA) | Planning for March Madness
In this episode, co-host, Jason Smith connects with Emily Pachuta, Chief Marketing & Analytics Officer with Invesco and JoAn Scott, Managing Director of Basketball Championships with the NCAA to talk about a very strategic partnership around March Madness. They discuss how they had to pivot in…
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Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport
In this episode, co-host, Jason Smith sits down with Billy Demong, Olympic Gold Medalist and Executive Director of USA Nordic Sport to talk about training for the Olympics, living in a chicken coop, and what it feels like to stand on the podium winning gold. They discuss how USA Nordic creates...
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Ed Horne, Jessica Park, Shiv Singh & Xavier Gutierrez | Engaging A New Generation of Fans
With only 53% of Gen Z identifying themselves as sports fans, guest host Brian Gainor (Vice President of Innovation, 4FRONT) dives deep with four leading executives to find out how their brands are engaging the next generation of consumers. Today's episode features Ed Horne (President…
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Norm O'Reilly, Sub Nijjar, Brian Graybill, Judy Lee & Zac Eller | The Future of Experiential Marketing
In this episode, guest host Norm O'Reilly sits down with Sub Nijjar (President, Mosaic), Judy Lee (Head of Experiential Marketing, Pinterest), Brian Graybill (President, Intersport) and Zac Eller (VP of Partnerships & Experiential, SiriusXM) to discuss how the pandemic has impacted the world of...
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Blake Lawrence & Zaileen Janmohamed | Simplifying the Brand & Athlete Relationships
In this episode, guest host Thomas Alomes sits down with Zaileen Janmohamed (Head of Partnership Development & Innovation, USOPC) and Blake Lawrence (Co-Founder, OpenDorse) to understand what sparked the idea of teaming up to create a ‘first-of-its-kind’ pilot program that will enable Team USA...
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Scott O'Neil | CEO, Philadelphia 76ers & New Jersey Devils
Today's guest is Scott O’Neil, who is well known as the Chief Executive Officer for Harris Blitzer Sports & Entertainment, who owns both the Philadelphia 76ers and New Jersey Devils. With more than 20 years of experience in the NBA, NHL and NFL, O’Neil has earned a reputation as one of the…
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Michael Armstrong, Ania Sponaski & Kris Cuaresma-Primm | Driving Community Impact
In this episode, we talk with the leaders behind GMR Marketing, Homie and TD Bank as each of their brands navigate through how they play a role in their communities and how purpose plays a role in the partnerships they develop. The guests for this episode include Michael Armstrong (VP of...
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Sara Toussaint, Allie Ayres, Heidi Pellerano, Josh Keller, Kay Bradley & Mallika Pereira | The Growth of North America Soccer
In this episode, we chat with some of the leaders in the soccer world about how they are growing their sport as their properties and brands prepare for the upcoming World Cup and the momentum carried behind the EUROs. Our guests for this episode include Sara Touissant (VP of Brand Management…
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Tariq Hassan, Kristin Cavallo, Tiana Conley & Alexia Wharton | Building Brand Purpose
In today's episode, Avish Sood chats with the marketing leaders behind Kellogg's, Petco, Hershey's and The Martin Agency to learn more about how purpose and innovation is driving their brands forward as they look to engage consumers in a more meaningful way.
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David Bornoff & Jerry Hoak | Growing the DoorDash Brand
On today’s episode we dive into the marketing and partnerships strategy behind DoorDash thanks to a conversation with David Bornoff (Head of Consumer Brand Marketing, DoorDash) and Jerry Hoak (Executive Creative Director, Managing Director at The Martin Agency). From partnering with Sesame Street...
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Bob Lynch | President & Founder, Sponsor United
Bob Lynch, President and Founder of SponsorUnited, discusses his years in media sales and how he created a sponsorship data platform that provides insights into both properties and brands. There are lots of learning experiences he shares along the way that helped him get where he is today.
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Danita Johnson | President, Business Operations, D.C. United
Today's guest is Danita Johnson, D.C. United's new President of Business Operations. With her recent appointment into the role, Danita made history as the first black person and the 3rd woman to serve as the president of a Major League Soccer club in the league’s history. By leaving a long,...
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Allison Eddy Sollazzo | Director of Club Business Development, NHL
Allison Eddy Sollazzo, Director of Club Business Development for the NHL, shares her story about getting into the sports industry, and outlines the creation process of the helmet sponsorship. She also discusses additional sponsorship assets the NHL created during the pandemic to help the teams...
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Dionna Widder | Chief Revenue Officer, Houston Dynamo & Dash
Today’s guest is Dionna Widder, who is in her third season with the Houston Dynamo and Dash and serves as the club’s Chief Revenue Officer. Widder is responsible for the revenue-generation strategy and execution for the Club, including overseeing the ticket sales and service along with the...
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Konstantin Dieterle | Head of Business Development, Beyond Sports
Konstantin Dieterle, Head of Business Development for Beyond Sports, discusses his experience in the tech world with stops at Google and AppLift before landing at Beyond Sports. He outlines their partnership with the NFL and Nickelodeon to create the idea around making NFL football players into...
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Roger Jones | Director, Corporate Partnerships, Cleveland Browns
In today's episode, we have a conversation with Roger Jones (Director of Corporate Partnerships at the Cleveland Browns). After going to Ohio University to study sports management, Roger's career has come full circle when he started his new role at the hometown Browns. With a huge emotional...
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John Kimball, Mike Berry, Greg Tanner, & Casey Stauffer | Sports Business Summit - Sponsorship Panel
Jason Smith connects with a few industry experts during the BYU Sports Business Summit to talk about sponsorships with over 200 students in attendance. John Kimball (Real Salt Lake), Mike Berry (Arizona Coyotes), Greg Tanner (Utah Jazz), and Casey Stauffer (BYU Athletics) share insights and…
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Brett Wallerstedt | General Manager, Sun Devil Athletics Corporate Partnerships
Brett Wallerstedt, General Manager of Sun Devil Athletics Corporate Partnerships, dives into his career path from the NFL to making three separate stops with the Arizona State Athletics Department. He shares his thoughts on multi-media rights companies, and how the Pac-12 has dipped its toes into...
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Tom Barbitta | CMO, Sauer Brands & Duke's Mayonnaise
On today's episode, we chat with Tom Barbitta (CMO, Sauer Brands) to find out how his team is positioning Duke's Mayo as a staple in the South, thanks to a bit of help from college football. Tom gives some incredible insight on why their mayonnaise brand sponsored a college football bowl game…
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Ryan Holloway | Founder & President, Peak Sports Management
Ryan Holloway, President & Founder of Peak Sports Management shares his amazing story of taking a leap of faith to start his company assisting athletic departments across the country managing their sponsorship programs. He makes some bold moves in his career that you’ll want to hear. He also…
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Nicki Ewell & Tony Diaz | Planning for the Super Bowl
For today’s episode, we’re taking a look at what goes behind the scenes of putting together one of the largest sporting events in the world – the Super Bowl. Nicki Ewell, Director of events at the NFL, and Tony Diaz, Vice President of Operations at the Tampa Super Bowl Host Committee, join us to...
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Casey Hurbis & Nana-Yaw Asamoah | An Inside Look at the NFL & Rocket Mortgage Deal
For today’s episode, we’re going behind the scenes with two of the leaders behind the National Football League’s partnership with Rocket Mortgage: Casey Hurbis and Nana-Yaw Asamoah. The deal was the first mortgage sponsorship for the NFL in over a decade and its centerpiece is their squares...
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Ahron Cohen | Former President & CEO, Arizona Coyotes
Today’s episode is with Ahron Cohen (Former President & CEO of the Arizona Coyotes). Ahron received a law degree from Arizona State University and worked for the Minnesota Vikings, Arizona Super Bowl Host Committee, and Snell & Wilmer, before working his way up the ranks of the Arizona Coyotes....
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Natalie Bowman | Managing Director, Marketing & Advertising, Alaska Airlines
Today’s episode is with Natalie Bowman (Managing Director, Marketing & Advertising for Alaska Airlines). Natalie has worked in marketing across a whole range of industries on brands like Land Rover, Nissan, Neiman Marcus, Microsoft, and now Alaska Airlines. Natalie talked to us about the changing...
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Avish Sood & Jason Smith | Special Announcement
Avish and Jason break down a special announcement about the Sponsor Talk podcast.
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Alex Tunbridge | CEO, Stevenage F.C.
This week, we caught up with Alex Tunbridge (CEO, Stevenage F.C.). You might recognize the soccer team from their recent viral sponsorship campaign with Burger King. The blue-chip brand had chosen the club for a local jersey sponsorship, but with a major catch – that they would be leaning in...
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Brette Sadler | Head of Corporate Partnerships, MGM Resorts
Today’s episode is with Brette Sadler, a graduate of the University of Miami who entered professional sports with the then expansion team Florida Panthers. After spending 12 years with the Panthers, Brette moved to work in account management with Octagon and then soon after moved to the UFC…
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Matt Kobach | Director of Content Marketing, Fast
Today’s conversation is with Matt Kobach, the director of Content Marketing at Fast, the world’s first one click online checkout. If you think that his name sounds familiar, it’s probably cause you follow him on Twitter, as he’s one of the leading minds in driving forward humorous but also...
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Ari Mark | Head of Partnership Development, The Drone Racing League
We sat down with Ari Mark. who is the Senior Vice President and Head of Partnership Development at The Drone Racing League (DRL), the global, professional drone racing property. He joined DRL recently from the NFL, where he led corporate partnerships for the Miami Dolphins and Hard Rock Stadium,...
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Heidi Dettmer (VP, Marketing) and Jeff Webster (VP, Partnerships) at Seattle Kraken
In this episode, we sit down with some of the minds behind one of the biggest team and brand launches in recent sports history - the Seattle Kraken. Heidi Dettmer (Vice President, Marketing) shares insights into how the marketing plans came to life, the various aspects of the newly developed…
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Leah MacNab | Managing Director, NBA Canada
As we get ready for the NBA Playoffs to begin, our latest episode of Sponsor Talk is from a conversation with Leah MacNab (Managing Director, NBA Canada). Leah breaks down how the NBA is testing innovation through the new playoff format, her 15-year career working for one of the largest sports...
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Matt Bruhn (President & GM) and Luke Atkinson (CMO) of Pabst Brewing Co.
In our latest episode, our host Avish Sood chats with Matt Bruhn (President & GM) and Luke Atkinson (Chief Marketing Officer) of Pabst Brewing Co. to learn about the impact of the pandemic on the beverage alcohol industry, how consumer consumption habits are changing and how innovation is driving...
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Dan Migala | Co-Founder & Chief Innovation Officer, 4FRONT
Prior to co-founding 4FRONT, Dan Migala was the Vice President of Creative Partnerships for the San Diego Padres, a Columnist for Sports Business Journal, and Director of Internet Services for the Chicago Bears. He is one of the sports industry's most well-known leaders in non-conventional…
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Tyrrell Schmidt | Global Brand & Customer Experience Officer, TD Bank
As part of our #SponsorshipConnect event series, we hosted Tyrrell Schmidt (Global Brand & Customer Experience Officer, TD Bank) to learn about how the global banking giant is bringing their brand purpose of 'Enriching the lives of customers, communities and colleagues' to life during the…
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Michael Rossi | President, adidas Canada
As part of our #SponsorshipConnect series, we sat down with Michael Rossi (President, adidas Canada) to discuss philanthropy's role for the company, how adidas is bringing purpose to life during the pandemic and a special announcement around the apparel company's plans to activate around the 40th...
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Zach Leonsis | Senior Vice President of Strategic Initiatives, Monumental Sports & Entertainment
As part of our #SponsorshipConnect event series, our team had a chance to sit down and chat with Zach Leonsis of Monumental Sports & Entertainment to discuss his company's approach to OTT, e-sports and the world of sports gambling.
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Jacquie Ryan | Chief Brand & Commercial Officer, Canadian Olympic Committee
As part of our #SponsorshipConnect event series, we sat down with Jacquie Ryan (Chief Brand and Commercial Officer at the Canadian Olympic Committee).
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Jennifer Frees | Vice President, Partnerships at Toronto International Film Festival
For those who don't know, the Toronto International Film Festival (TIFF) is the largest public film festival in the world. Known universally as the unofficial kickoff to the ‘prestige film season’, TIFF has a rich history of predicting Oscar success and has premiered award winning favorites such…
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Justine Fedak | (Former) Head of Social & Sponsorships, BMO
After negotiating sponsorship deals with the National Basketball Association, Toronto FC and Chicago Blackhawks, Justine shared with us the importance of building "Heart Power" into any sponsorship and social marketing strategy. As the former Head of Social & Sponsorships for BMO North America,...
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ABOUT THIS SHOW
Covering the stories behind the $70 billion dollar sponsorship industry. Co-hosted by Avish Sood & Jason Smith, the Sponsor Talk podcast takes you into the journeys of some of the leading marketing executives investing in industries such as sports, arts, music and film, while getting their perspective on where the growing industry is headed.
HOSTED BY
Avish Sood & Jason Smith
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Frequently Asked Questions
How many episodes does Sponsor Talk have?
Sponsor Talk currently has 46 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Sponsor Talk about?
Covering the stories behind the $70 billion dollar sponsorship industry. Co-hosted by Avish Sood & Jason Smith, the Sponsor Talk podcast takes you into the journeys of some of the leading marketing executives investing in industries such as sports, arts, music and film, while getting their...
How often does Sponsor Talk release new episodes?
Sponsor Talk has 46 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Sponsor Talk?
You can listen to Sponsor Talk on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Sponsor Talk?
Sponsor Talk is created and hosted by Avish Sood & Jason Smith.
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