PODCAST · business
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
by Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
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Building an Esports Business That Actually Makes Money - Jonas Gundersen, Fusion Esports Group / Astralis
Jonas Gundersen shares insights on the esports business model, the Astralis turnaround, and what sports can learn from gaming culture. Show notes at sportsgeekhq.com/458
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No Gatekeeping: Building CRM from Scratch - Destiny Castro, New York City FC
Destiny Castro shares insights on building fan CRM from scratch, preparing for the data shift at Etihad Park, and balancing personalisation with fan privacy. Show notes available at sportsgeekhq.com/457
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Turning Crowd Noise Into Home Court Advantage - George Hanna, LA Clippers / Intuit Dome
George Hanna shares insights on building Intuit Dome, knowing your fan, and turning crowd data into home court advantage. Show notes at sportsgeekhq.com/456
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Sponsorship From Every Side of the Table - Verity Edgell, Mastercard
Verity Edgell shares insights on selecting and activating major sports partnerships, turning fan passion into commercial outcomes, and advice for rights holders pitching sponsorship. Show notes at sportsgeekhq.com/455
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Footy, Fans and Future: Inside the AFL's Digital Playbook - Bec Haagsma, AFL
Episode 454 features Bec Haagsma, EGM of Customer, Commercial and Technology at the AFL, and it's packed with cross-industry lessons on fans, data and technology. Learn more - sportsgeekhq.com/454
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Transforming Motorsport: From Drive to Survive to Formula E's Future — Ellie Norman, Formula E
Ellie Norman shares insights on the inside story of Drive to Survive, the F1 transformation under Liberty Media, and how Formula E is building fan strategy for the future of motorsport. Show notes available at sportsgeekhq.com/453
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Athlete Storytelling and the Road to Glasgow — Cody Lynch, Commonwealth Games Australia
Cody Lynch from Commonwealth Games Australia shares how to build a major event marketing campaign, tell athlete stories at scale, and capture unplanned moments. Watch the Commonwealth Games from July 23 - https://sportsgeekhq.com/452-cody-lynch-commonwealth-games-australia
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From Broadcast to SailGP: Building Content for a Sport Nobody Thought Was For Them — Melissa Lawton, SailGP
Melissa Lawton (SailGP CCO) shares how Red Bull, Meta, and SailGP shaped her content strategy, fan conversion tactics, and data-driven broadcast approach. Essential for sports content leaders. https://sportsgeekhq.com/451-melissa-lawton-sailgp
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The Power of AI - What sports orgs need to know
Sean Callanan shares 18 months of live AI builds, the latest developments in agentic AI and Canva AI 2.0, and a practical triple-threat framework for sports organisations ready to get started. Show notes at sportsgeekhq.com/450.
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The Power of Perspective in Sports Business - Ron Li, Player 15 Group (Phoenix Suns)
Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449
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Simplifying the Fan Journey with Technology - Bianca Gonzalez-Schulte, NASCAR
Bianca Gonzalez-Schulte from NASCAR shares insights on managing 14 track websites, digital signage innovation, and creating seamless fan experiences at scale. Show notes - https://sportsgeekhq.com/448
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Why Super Bowl Week Matters Beyond the Game
Sean Callanan recaps Super Bowl LX week in San Francisco, including the Super Bowl LX Innovation Summit, Radio Row, Pro Bowl Games, and 16 podcast alumni reunions. Show notes available at sportsgeekhq.com/447
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Building Trust-Driven Relationships - David Homan, Orchestrated Connecting
David Homan shares insights on building trust-driven relationships, moving beyond transactional networking, and creating genuine community value through curiosity and vulnerability. Show notes available at sportsgeekhq.com/446
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Building a Non-League Football Brand - Simon Leslie, Eastbourne Borough FC
Simon Leslie, Eastbourne Borough FC Chairman, shares how he's transforming a sixth-tier club into a global brand with championship-level social media following. Show Notes - https://sportsgeekhq.com/445
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Building Community Beyond the Conference - Josh Barney, SEAT
Josh Barney, CEO of SEAT, shares insights on building a sports technology community, the Nashville conference highlights, Charlotte SEAT 2026 plans, and new membership benefits. Show notes - https://sportsgeekhq.com/444
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Tripling Membership Through Data - Ben Kerswill, Brisbane Lions
Ben Kerswill shares insights on membership growth from 25K to 75K, data-driven fan engagement, and leveraging premiership success. Show notes available at https://sportsgeekhq.com/443
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Building Collegiate Sports IT from the Ground Up - J.P. Williams, Texas Tech Athletics
J.P. Williams shares insights on managing IT for 15 collegiate sports, implementing technology in a $250M facility renovation, and delivering seamless game day experiences for 60,000 fans. Show notes available at sportsgeekhq.com/442
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BCorp Certification and Partnership Evolution - Orry Lack, North Melbourne FC
Orry Lack from North Melbourne FC shares insights on AFL & AFLW partnerships, BCorp certification, and building commercial strategies that serve both brands and fans. Essential for partnership professionals seeking to understand modern relationships with rights holders. Show Notes -...
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Building a High Performance Career - Ben Simpson, Paris Saint-Germain
Ben Simpson from Paris Saint-Germain shares insights on building a high performance career, creating elite athlete facilities, and the patience required to reach European football's pinnacle. Show notes - https://sportsgeekhq.com/440
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Netflix's 82.7 Billion Dollar Streaming Deal, Beckham's MLS Masterclass and AI Pricing Warnings - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers Netflix's massive 82.7 billion dollar acquisition of Warner Bros Discovery, David Beckham's brilliant MLS expansion...
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NFL Sets Record 57 Million Viewers, SEN's 2026 Vision and WNBA Revenue Battle - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Breaking down the Chiefs-Cowboys Thanksgiving game that drew record 57.2 million viewers, Craig Hutchison's ambitious SEN expansion plans…
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Tech vs. Human Touch: Customer service at stadiums, Lewis O'Flynn
In this Sports Geek Throwback episode, Sean Callanan interviews Lewis O'Flynn. They discussed balancing tech and human customer service for all fans. Show notes - https://sportsgeekhq.com/tech-vs-human-touch-customer-service-at-stadiums-lewis-oflynn
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Data-Driven Fan Engagement at Scale - Damian Arbuckle, NASCAR
Damian Arbuckle from NASCAR shares insights on consumer intelligence, seat pricing models, fan lifecycle marketing, and building data capabilities across 15 tracks. Show notes - https://sportsgeekhq.com/439
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World Rugby and Emirates Strike Record Deal, Michael Jordan Takes NASCAR to Court, MLB's Strategic Media Rights Move - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: World Rugby secures longest sponsorship deal in history with Emirates through 2035, Michael Jordan's racing team challenges NASCAR's charter...
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Real Madrid Opens to Investors, AFL Media Restructure and NRL's Accidental Product - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Real Madrid makes history by opening to external investment for the first time, the AFL restructures its media operations with major job cuts…
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Balancing reach and revenue in media rights, Stephanie Beltrame
In this Sports Geek Throwback episode, Sean Callanan interviews Stephanie Beltrame. They discussed balancing reach and revenue in media rights for Cricket Australia. Show notes - https://sportsgeekhq.com/balancing-reach-and-revenue-in-media-rights-stephanie-beltrame
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Why Investment Metrics Don't Work in Sports – Romie Chaudhari, Chiron Investments
On this episode of Sports Geek, Romie Chaudhari from Chiron Investments shares insights on multi-sport ownership, navigating relegation battles, building NBL franchises, and investment strategy. Show notes - https://sportsgeekhq.com/438
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NBA Europe Bidding Opens 2026, Real Madrid's Billion Dollar Ownership Shift, Western Force's Global Comeback - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the NBA's ambitious European expansion with franchise fees up to $1 billion, Real Madrid's historic move away from fan...
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Comeback Story and Golden Decade ahead - Tyson Beattie, Western Force
In episode 437 of Sports Geek, Tyson Beattie, General Manager of Business Operations at Western Force, shares insights from his unique career path through sports media, AFL administration and now rugby union. This conversation explores cross-code learnings, building partnerships based on mutual...
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MLB's New Netflix and NBC Deals, Stadium Digital Revolution, and AI Transforms Sports Marketing - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers MLB's groundbreaking media rights deals with NBC, ESPN and Netflix, how stadiums are becoming digital destinations,...
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Attracting the fans of the future, Nick Ryan
In this Sports Geek Throwback episode, Sean Callanan interviews Nick Ryan. They discussed bringing the 'fans of the future' to the events. Show notes - https://sportsgeekhq.com/attracting-the-fans-of-the-future-nick-ryan
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Disney Plus Gaming Revolution, NFL Global Expansion and Apple MLS Deal Changes - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Disney Plus announces gaming integration and AI content creation, Miami Dolphins target Spanish-speaking markets globally, and Apple-MLS deal…
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AI Transforms Ticket Buying, NBA Revenue Hits $14.3 Billion and Celebrity Voice Marketplace - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: How AI is revolutionizing sports ticketing, NBA's massive $14.3 billion revenue projection, innovative sports investment strategies, and the...
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Stadium tech & fan experience redevelopment, Scott Fitzgerald
In this Sports Geek Throwback episode, Sean Callanan interviews Scott Fitzgerald. They discussed fan experience and stadium tech redevelopment. Show notes - https://sportsgeekhq.com/stadium-tech-fan-experience-redevelopment-scott-fitzgerald
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Navigating the Disruptor Sports Landscape - Tom Burwell, BSG
In this Sports Geek episode, BSG's Tom Burwell discusses the challenges and strategies involved in the disruptor sports space, particularly focusing on the importance of strong, passionate fan bases when investing in sports. https://sportsgeekhq.com/436-tom-burwell-bia-sports-group/
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NBA Embraces AI Revolution, WNBA Labor Battle, and Houston Texans Buy Volleyball Team - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's Sports Geek Rapid Rundown covers the NBA's AI transformation with 76 billion dollar broadcast deals, WNBA players preparing for…
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NASCAR Teams Win Major Legal Victory, Braves Hit $600M Revenue Record and Agassi's AI Tennis Platform - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers 23XI and Front Row's pretrial victory against NASCAR, the Atlanta Braves' record-breaking $600M revenue despite poor…
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Digital & streaming for fan engagement, Peter Filopoulos
In this Sports Geek Throwback episode, Sean Callanan interviews Peter Filopoulos. They discussed leveraging digital and streaming for engagement. Show notes - https://sportsgeekhq.com/digital-streaming-for-fan-engagement-peter-filopoulos
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F1's Gen Z Problem, YouTube TV Drops Disney Networks, and World Cup Ticket Prices Shock Fans - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers F1 and tennis losing Gen Z fans due to restrictive content policies, YouTube TV's major Disney blackout affecting…
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Disney-Fubo Merger Creates Streaming Giant, Amazon's AI Layoffs Signal New Era, NASCAR Antitrust Case Update - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Disney closes Hulu Live TV and Fubo merger creating second-largest virtual pay-TV provider, Amazon announces 14,000 AI-driven layoffs signaling...
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Balancing tech and fan experience, Daniel Brusilovsky
In this Sports Geek Throwback episode, Sean Callanan interviews Daniel Brusilovsky. They discussed balancing tech and fans needs in a new stadium. Show notes - https://sportsgeekhq.com/balancing-tech-and-fan-experience-daniel-brusilovsky
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NBA Gambling Scandal Rocks League, Netflix Goes All-In on AI, Seven's 2026 Strategy - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the shocking NBA gambling arrests of Chauncey Billups and Terry Rozier, Netflix's strategic AI implementation across...
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Travis Kelce's Six Flags Activist Play, NHL Embraces Prediction Markets, YouTube's AI Protection - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Travis Kelce joins activist investors targeting Six Flags with $200M stake, NHL partners with prediction markets Polymarket and Kalshi, YouTube...
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Connecting digital & commercial teams, Matt Gardner
In this Sports Geek Throwback episode, Sean Callanan interviews Matt Gardner. They discussed importance of connecting digital & commercial teams. Show notes - https://sportsgeekhq.com/connecting-digital-commercial-teams-matt-gardner
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Apple's $750M Formula 1 Deal, Lionsgate's TikTok Strategy and AI Disrupting the Web - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Apple secures exclusive U.S. Formula 1 streaming rights for $750M, Lionsgate partners with TikTok fan editors for movie marketing, NEP Group...
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Premier League Salary Cap Controversy, NBA Values Hit Record $5.5B Average, and British Basketball Banned by FIBA - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's rundown covers Premier League anchoring rules facing opposition from Man United and City, NBA franchise values soaring to record highs…
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Fresh perspectives in sports, Gen Dohrmann
In this Sports Geek Throwback episode, Sean Callanan interviews Gen Dohrmann. They discussed bringing fresh perspectives in traditional sports. Show notes - https://sportsgeekhq.com/fresh-perspectives-in-sports-gen-dohrmann
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FIFA's $25k World Cup Tickets, Netflix Eyes Champions League, Athletes Own $725m Media Empire - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: FIFA's controversial 2026 World Cup ticketing system faces criticism, Netflix considers Champions League rights bid, and athlete-owned media...
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NFL Ratings Surge, Amazon's NBA Sponsorship Strategy, and AI's Industrial Revolution - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: The NFL hits its highest viewership since 2010, Amazon unveils its comprehensive NBA sponsorship playbook worth $1.8 billion annually, plus how...
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Taking New Zealand Rugby global, Andy Burt
In this Sports Geek Throwback episode, Sean Callanan interviews Andy Burt, about how NZR+ is expanding New Zealand Rugby's global reach. Show notes - https://sportsgeekhq.com/taking-new-zealand-rugby-global-andy-burt
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ABOUT THIS SHOW
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
HOSTED BY
Sports Geek
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Frequently Asked Questions
How many episodes does Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing have?
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing currently has 736 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing about?
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean...
How often does Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing release new episodes?
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing releases new episodes frequently with a large back catalog of 736 episodes. Check the episode list for recent publication dates.
Where can I listen to Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing?
You can listen to Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing?
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing is created and hosted by Sports Geek.
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