Stacked with Jennifer Laforge

Welcome to the very first podcast episode of Stacked with Jennifer LaForge.In this debut episode, Jennifer sits on the other side of the microphone to share the story behind the show, her journey building Rakuten.ca, and why understanding value has never been more important for consumers and brands alike.After more than a decade helping millions of Canadians earn rewards and Cash Back, Jennifer has seen firsthand how people think about loyalty, savings, and spending. She explains why value is about far more than finding the cheapest price, how loyalty programs really work behind the scenes, and why so many Canadians unknowingly leave money on the table every day.Jennifer also shares lessons from helping scale Rakuten Canada from a small startup team into one of Canada's largest Cash Back platforms, the challenges of maintaining a startup culture inside a global organization, and the importance of growing with discipline rather than simply growing fast.Throughout the conversation, you'll learn:• Why value is about time, effort, and money - not just price• How to "stack" rewards, Cash Back, gift cards, and loyalty programs effectively• The biggest mistakes consumers make when trying to save money• What separates great loyalty programs from ones that fail• The hidden complexity behind the rewards and partnership ecosystem• How brands can create better customer experiences through partnerships• Simple ways to start earning more value from purchases you're already makingWhether you're a consumer looking to make your dollars go further or a business leader interested in loyalty, partnerships, and customer behaviour, this episode lays the foundation for the conversations ahead.Welcome to Stacked.