PODCAST · business
STANDOUT with Cheryl Tan
by Cheryl Tan: Media & Publicity Strategist, Journalist, Entrepreneur
Want to be seen as a thought leader in your industry? Trying to connect with your people? What if you could accomplish both tasks using video? The STANDOUT podcast will share strategies you can use right now to get noticed and be seen as a thought leader in your industry. Learn more about the show at CherylTanMedia.com/Podcast.
Episodes
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84: YouTube Tips To Grow Your Channel With Erin Busbee
Today, we’re diving deep into YouTube. I have always been a fan of YouTube as a public storage location for videos that my clients and students create. But I’m looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I’m seeing more and more...
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83: What Makes A Great Podcast Guest With Kelly Glover
Today, we’re talking about podcasts. And what you’ll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you’re a guest on someone’s podcast or YouTube show or weekly Facebook live. I loved my conversation with Kelly and there are invaluable takeaways...
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82: The True Power of Creating Video Content For Your Business With Corrina Carter
I’m thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She’s a longtime business owner, mortgage loan broker, and now, video creator. But it wasn’t always that way. If you’ve been hesitating to use video in your business, you will love our...
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81: How To Look And Sound Better On Your Next Video Call
We’re all in an uncertain place right now. We’re concerned for our health, and for the health of our family and friends. Schools are closed, travel halted, events canceled, employees told to work from home, some businesses closed indefinitely because of the Coronavirus. And we are all feeling the...
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80: How To Use Video To Build A Consulting Business With Karol Clark
https://youtu.be/nGA0Au3AnY0 You are going to LOVE this interview. I met Karol Clark in person at her business in Newport News, Virginia. She and her husband run a successful surgical weight loss company and we just started talking. You’ll see why I had to have her continue the conversation on…
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79: Your Video Strategy For 2020
It’s 2020, the start of a new year, the start of a new decade. As a lot of people are doing, I’m reflecting on what happened in 2019, and figuring out where I want to spend my energy in the coming 12 months. I’ve come to the conclusion that video can’t be ignored. I have been telling students in…
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78: From Store Owner to Instagram Influencer With Shaunda Necole
https://youtu.be/0nvWBlvFWtI I’m really excited to share this interview I did with Shaunda Necole. She’s a woman I have known for about five years, who started out as the owner of a retail store at the mall. Remember the mall? One of my favorite quotes from our interview is this one: “I found...
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77: The 4 Levels of Video Mastery
Are you a business owner looking to use video to reach more people? These days, many people are trying to do that. But it can be hard to know where to begin, much less gauge how effective those efforts are. Today, we’ll be talking about my four levels of video mastery. People stop themselves from...
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76: Fame, Fortune & Farmers Markets With Lakesha Brown-Renfro
When you see a successful person, there’s a misconception, that he or she got to this level of success overnight, that this person snapped a finger and right away, the result is a multi-million dollar business. If only that were true. In this episode of STANDOUT, you'll hear from a business owner...
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75: How Jeanne Fiocca’s Story Created A Path To A Bigger Business
Stories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage. One of my favorite quotes from this interview is when Jeanne said, "If you love something, figure out a way to make it your...
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74: Repurpose Your Content
I believe in the power of content. It creates connection between you and the people who may want to work with you. It gives prospective clients a way to check you out and see how you think before they pick up the phone to call you or walk into your office. It gives you the chance to clarify your...
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73: From A Hobby To A Profitable Etsy Business With Lauren Kilgore
If you want to create a product to sell, this show is for you. Today, I'm talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something…
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72: Content Creation That Doesn't Make You Crazy
Do you feel as if you’re constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that’s another story. If that sounds like you, you’re in the right place. I’ll...
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71: How Conferences Foster Connection, Community And Creativity
If you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired. Frankly, I...
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70: Which Video Platform Should You Use
These days there seem to be endless opportunities to use video. Which one is best for you and your business? I'll break down the options and help you figure out how to pick the platform best suited for you. What you'll learn in this episode: *Ways you can create content your audience wants *Why...
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69: How To Create A Video Marketing Strategy
If you’re listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space. If so, you’re in the right place. Now, we’re adding a little...
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68: 9 Ways To Raise Your Visibility Now
Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you. Good PR is highly valuable. As entrepreneur Richard Branson once said, "Publicity is absolutely critical. A good PR story is infinitely more...
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67: How To Create Consistent Content
When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It's understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well. Today, we're talking about how to create...
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66: How To Create A Publicity Plan
Let’s say you are launching a new service, or you have a new product line coming out. What if you simply want more people in your community to know about your expertise and your business? This episode will help you figure out your publicity plan in order to get the word out. What you'll learn in...
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65: The Secret To Creating Confidence On Camera
For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned. If you have been in…
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ABOUT THIS SHOW
Want to be seen as a thought leader in your industry? Trying to connect with your people? What if you could accomplish both tasks using video? The STANDOUT podcast will share strategies you can use right now to get noticed and be seen as a thought leader in your industry. Learn more about the show at CherylTanMedia.com/Podcast.
HOSTED BY
Cheryl Tan: Media & Publicity Strategist, Journalist, Entrepreneur
CATEGORIES
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Frequently Asked Questions
How many episodes does STANDOUT with Cheryl Tan have?
STANDOUT with Cheryl Tan currently has 20 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is STANDOUT with Cheryl Tan about?
Want to be seen as a thought leader in your industry? Trying to connect with your people? What if you could accomplish both tasks using video? The STANDOUT podcast will share strategies you can use right now to get noticed and be seen as a thought leader in your industry. Learn more about the show...
How often does STANDOUT with Cheryl Tan release new episodes?
STANDOUT with Cheryl Tan has 20 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to STANDOUT with Cheryl Tan?
You can listen to STANDOUT with Cheryl Tan on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts STANDOUT with Cheryl Tan?
STANDOUT with Cheryl Tan is created and hosted by Cheryl Tan: Media & Publicity Strategist, Journalist, Entrepreneur.
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