PODCAST · business
Startup Aficionado
by Sunil Anand
This is a podcast by Sunil Anand - touching on various aspects of Startups, Sales, Marketing, Digital Marketing, Business Development and Technology.
Episodes
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Bootstrapping and Low costs
The so-called “bootstrapped” companies who look for low cost quotes, charge a bomb when it’s their turn to give a quote. And then… they gripe that every one is quoting very less and thereby killing the market. I believe all service providers have a right to give a price – either low or high –...
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Generating Sales through Digital Marketing
Every organization, especially start-ups and SMEs have this question. And its definitely a question to be asked and to be answered. Well, as most of us know Digital Marketing is split into 2 – Organic Marketing and Inorganic Marketing. Organic is where you generate leads / sales with out any paid...
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Business Rules
Rule 1: Never Lose Money Rule 2: Never forget Rule # 1 Rule 3: Be Paranoid Rule 4: Greed is Good (Gordon Gecko!!) Rule 5: Balance EVERYTHING Rule 6: Screw and Get Screwed - BOTH Rule 7: Get Inspired Rule 8: KEEP LEARNING Rule 9: Always Listen Rule 10: Talk Less
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Freelancing Vs. Starting a Business
Anyone who wanted to quit their jobs and start off on their own would definitely have this question, well most of them anyways. Let’s look at some pointers as to which is a better option. If you opt for freelancing – You have to be an expert at what you do and that’s the bottom-line. You are your...
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How to find a Business Lead?
Now that’s a question every entrepreneur, sales and a business development person wants answered. Well, there are several ways – traditional and non-traditional ways to generate leads and business. I would like to put across 2 main points to be considered. Read on.. 1) Find out the needs /...
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Should you hire an External Sales Firm to handle your Business?
I have come across this question raised by an associate that I know of - who has just started off a business; and joined the ranks of the ever flourishing Startup ecosystem. This is a very valid query - especially for all the startups out there. The questions that pop-up are: 1) Do I need a Sales...
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How to Run a Startup Business?
So.. You have started a business - Do you know how to run it? Yes? Read Ahead. No? Read Ahead. Don't care what I say? Read Ahead... Don't Hire! As a start-up biz, you won't get good talent readily available. Even if you pay big.. you just lose money.. No one wants to join a start-up as an...
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Critics and Criticism
Nowadays it seems common practice for the the so called experienced folks to criticize younger (read inexperienced) minds who come up with new ideas and businesses.. They term them ‘upstarts’, ‘noobs’, ‘bandwagon riders’, ‘flashes in the pan’, ‘dreamers’, and what not.. These critics have…
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Why is Sales weighed on Performance Basis?
SALES – for most startups and SMEs is the last and least important. Which is where they go wrong- investing in a sales team or a sales person is a risk according to most companies; but isn’t it the same with any employee or any other department? Everyone has to perform and deliver and their...
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Guerrilla Marketing
These days the terms – Growth Hacking / Growth Marketing are used by all the big (and small) marketing punters.. I guess Growth Hacking / Marketing is continuous Guerrilla Marketing (?)
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Activity that gets you going!
There are instances when you aren’t as effective in executing a task. Either you don’t have the right mindset or have lost interest. What are the quick and surefire solutions to over come this? Well, for me it has always been MUSIC. When I feel I am lagging behind work or am too “bored” to work.…
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Covid19 and the Digital Workplace
The Covid-19 pandemic has completely affected our working style. The most affected is the socializing factor – meeting clients, getting together with friends, etc. I was anyways been working from home pre-covid, so not much of an affect – when it comes to factors like traveling and going to an...
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Cinemas – Theaters and Online OTT
Share prices of PVR and Inox shoot up, thanks to the announcement to open up theaters in September. Entertainment Industry has taken a heavy beating in the past few months – both economically and on a personal level too. This was just one side of the coin – on the other side, thanks to the OTT &...
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Indian Artistic Talent and its promotion
There is no dearth of artistic talent in our country.. But what is missing, is the right direction and streamlined process or approach for these artists to be part of and make use of. Are there any such platforms or organizations that offer this? For sure, there are quite a few around, but...
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What are the tools or methods used to grade and score leads
What are the tools or methods used to grade and score leads
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The best way to deal with the last minute confusion of the customers is with triggered actions
The best way to deal with the last minute confusion of the customers is with triggered actions
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Know which is the best metric to measure how interesting the content of a particular strip is
Know which is the best metric to measure how interesting the content of a particular strip is
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Know how to measure and quantify the 'enthusiasm' level of your content on various social media channels
Know how to measure and quantify the 'enthusiasm' level of your content on various social media channels
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Importance of creating a brand image on various social media channels and why it is the most
Importance of creating a brand image on various social media channels and why it is the most
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How to run ads to gain maximum gains from your social media efforts
How to run ads to gain maximum gains from your social media efforts
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Factors involved in determining lead quality
Factors involved in determining lead quality
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Difference between sales qualified and marketing qualified leads
Difference between sales qualified and marketing qualified leads
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Introducing- Sunil Anand Digital Marketing & Sales Consultant
Introducing- Sunil Anand Digital Marketing & Sales Consultant
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Sales, Marketing & PR
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2020/12/16/sales-marketing-pr/
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Influencer Marketing.. and Marketing!
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2020/12/18/influencer-marketing-and-marketing/
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Customers and Payments
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2020/12/22/customers-and-payments/
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Corona Virus and Business Continuity
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2020/12/24/corona-virus-and-business-continuity/
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Startups and living dangerously
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2020/12/29/startups-and-living-dangerously/
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Taking a day off.. or not?
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2020/12/31/taking-a-day-off-or-not/
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Do NOT register your website, not yet!
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2021/01/15/do-not-register-your-website-not-yet/
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eCommerce Shenanigans
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2021/01/13/ecommerce-shenanigans/
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VEO – Voice Engine Optimization
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2021/01/19/veo-voice-engine-optimization/
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The Google Playstore Monopoly
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2021/01/21/the-google-playstore-monopoly/
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LinkedIn Stories
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2021/02/08/linkedin-stories/
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Organizations and Confusions
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2021/02/10/organizations-and-confusions/
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The importance of Adding Value
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2021/02/12/the-importance-of-adding-value/
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Social Media Vs. Website
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2021/02/18/social-media-vs-website/
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Effective Social Media Tips
This episode is also available as a blog post: https://startupaficionado.wordpress.com/2021/02/22/effective-social-media-tips/
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ABOUT THIS SHOW
This is a podcast by Sunil Anand - touching on various aspects of Startups, Sales, Marketing, Digital Marketing, Business Development and Technology.
HOSTED BY
Sunil Anand
CATEGORIES
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