Startup.in

Ever wanted to sell to UBER, Facebook or Visa? Most entrepreneurs starting tech based SaaS companies need to sell to these enterprise clients to thrive but don't have a clue on how to get the attention of these huge companies. A lot of people think it's about networking and "having connections". Its Not. For as long as the internet has existed, there has been one tried and true method for geometric growth of a company or brand. Salesforce used it to become THE market leader in the CRM space. Silicon Valley is an expert at it and it can get you published in publications like Forbes and Entrepreneur Magazine. It can also get you funding if you're smart. The art of cold outreach is time..and battle tested to get you that Fortune 100 logo or premium publication that can transform your business. But it IS an art. In this podcast I'll break down the basic techniques of execution a cold email campaign so you can implement this within 24 hours. The aim is simple. Master you pipeline.

Got to have a quick 17-20 minute chat with Mr Karan Tanna, CEO of Yellow Tie Hospitality during the Startup Summit being held in Kolkata. It was a whirlwind of a few days where I connected with Mr Tanna just a day or two before the event and we managed to squeeze in some time and discuss the the startup environment in the restaurant space (good thing I was carrying a mic!). From trailblazing the F&B sector for the better part of a decade to being recognized as one of the fastest rising restaurant entrepreneurs in India to being featured on Forbes 30 under 30, Mr Tanna has a track record that puts him on amongst an elite group of performers destined for greater things. As Yellow Tie Hospitality inches closer towards being a true national F&B brand and restaurant incubator, I get the maverick to talk restaurant startups, franchising and what it takes to make it.