Startups Magazine: The Cereal Entrepreneur

In today's episode, Startups Magazine's Editor Anna Wood is joined by Demetri Papazissis, Co-Founder and CEO of Superbo AI. They discuss the importance of ignoring the hype and finding real value in implementing Agentic AI, why sorting your data is the first step in ensuring success, and the hunger and drive that makes an entrepreneur.

Anna Wood, Editor at Startups Magazine, speaks to Jarek Sygitowicz, Co-founder and Chief Strategy Officer at Authologic, all about the debates surrounding digital IDs and why they are the most secure options in the dawn of the online safety act, why it is imperative to keep data safe and only share exactly what is needed especially with the rise of AI agents, and the advice he has to share as a serial entrepreneur to inspiring founders. 

Anna Wood, Editor at Startups Magazine, speaks to Jennifer Davidson, Founder of Sleek Events, all about how leadership isn't about knowing all the answers, the choice to not pivot to virtual events during COVID lockdown, and her mantra of people before profit. 

Anna Wood, Editor at Startups Magazine, speaks to Juliet Bray, Regional Accelerator Programme Manager at EIT Food,  Elizabeth Lee, Co-Founder of Carbon Cell, and Françoise de Valera Rose, Co-Founder of Pack2Earth, all about tackling the overuse of plastic and its impact on both our planet and our health.   

Anna Wood, Editor at Startups Magazine, speaks to Dr Mark Cox, Co-Founder and CEO of Orli, about the inspiration behind founding Orli after witnessing patient crisis as an NHS doctor, giving children the tools they need to regulate their emotions in a fun way and winning the Social Impact Hero award at the Hustle Awards 2025.  

Anna Wood, Editor at Startups Magazine, speaks to Jonny Plein, Co-Founder of YASO, all about the huge opportunity for Western brands wanting to enter the Chinese market, the importance of building a strong Co-Founder relationship and winning the Top Performing Team award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Garreth Wood, Co-Founder and Chairman of KidsOR, all about innovating a new approach to charity surgical work in middle and low-income countries that empowers local teams, selling his company to start KidsOR, and winning the Founder of the Year award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Jenny Gardner, Director of Development at ARC - Advanced Research Clusters, all about its work in creating inclusive and flexible workspaces for the science and innovation clusters, Moderna's new manufacturing facility at its Harwell campus, and winning Workspace of the Year award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Yasmine Abdu, Founder of CarbonTrac, all about how sustainability can make money and isn't the cost that corporates think it is, making sure to enjoy the founder journey, and winning the Eco Warrior award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Mark Sweeny, Founder and Group Chief Executive de Novo Solutions, all about always focusing on the fundamentals, championing the Welsh ecosystem and winning the Most Successful Scaleup Award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Jo Stevens, Managing Director at Oxford Innovation Space all about being founded by the University of Oxford's first spin-out, how the organisation encourages the creation of a regional innovation ecosystem, and winning the Readers' Choice award at the Hustle Awards 2025.

Anna Wood, Editor at Startups Magazine, speaks to Sergey Jakimov, Founding and Managing Partner at LongeVC, all about the journey from serial founder to investor, the longevity space and the innovations that will change lives and prolong health spans, and winning the Game-Changing Investor Award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Bethany Hatten and James Wood, Co-Founders of ClearEar all about what its like to start and run a business as two busy medical students, the importance of accessibility and their service offering, and winning the Young Entrepreneur award at the Hustle Awards 2025.

Anna Wood, Editor at Startups Magazine, speaks to Rebekah Sun, CEO of Hatch Enterprise UK, all about Hatch's position in the startup space, supporting the founders and not the businesses, and winning Outstanding Startup Support at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Selene Sari, Founder and CEO of Vox Aeris, all about the challenges of being a solo female founder building a hardware product, how solid information is more valuable than advice and winning the Early-Stage Innovation Award at the Hustle Awards 2025.

Anna Wood, Editor at Startups Magazine, speaks to Renee Rogers, Founder and CEO of ONO, all about incident reporting and the intricacies of fleet management, knowing when to take or leave advice, and winning the Most Innovative Tech awards at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Viviene Bish-Bedeau, Founder and Director of Construction and Engineering Opportunities (CEO) all about the diversity of the construction industry, the issues of classifying industries as either practical or academic and winning the Inspirational Woman of the Industry award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Shirley Baumer Co-Founder and CPO at DreamTeam, all about the role of AI in HR, the story of DreamTeam's co-founders meeting whilst working at Monday.com, and how there's growth to be found in uncertainty. 

Anna Wood, Editor at Startups Magazine, speaks to Tom Robins, CEO of Switchee all about Switchee's mission of improving the quality of life of people who live in rented homes, how founders can make or break businesses, and the lessons he has learned as a serial scaleupper. 

Anna Wood, Editor at Startups Magazine, speaks to Giorgia Granata, Co-Founder and CEO at Wype, all about bum cleanliness and health, her experience on Dragons Den and why building a startup is like a horse

Anna Wood, Editor at Startups Magazine, speaks to Andrew Roughan, CEO at Plexal, all about the importance of collaboration in the industry, Plexal's four pillars of innovation support and why the UK needs to find its subsector niches to excel in. 

Anna Wood, Editor at Startups Magazine, speaks to Tammy H. Nam, CEO at Creatopy, about her 30-year career in tech startups, the core leadership principles that are important to her and how to lead a rapidly scaling business. 

Anna Wood, Editor at Startups Magazine speaks to Iman Dakhil, Founder HintHint all about being a solo non-technical founder in a tech-based business, bootstrapping the business from the start and the perfect gift. 

Anna Wood, Editor at Startups Magazine speaks to Fabio Bin, Co-founder and CMO of WeRoad, about how WeRoad is tackling the loneliness crisis with travel, connecting people's cultural stories, and a WeRoad marital success story. 

Anna Wood, Editor at Startups Magazine speaks to Joshua Steer, CEO and founder of Radii Devices about the importance of clinical feedback, he transition to academia to founding a startup and the immediate pivot Radii Devices had to make on launch. 

Anna Wood, Editor at Startups Magazine speaks to Tracey Shirtcliff, Founder and CEO of ScopeBetter, all about the serendipitous moment of her arriving in the UK, the highs of starting and exiting a business, and how even serial entrepreneurs face challenges three businesses down the line. 

Anna Wood, Editor at Startups Magazine speaks to Stuart Rowland, Founder & CEO of Revalue all about what a carbon credit is and what makes a good one, the work Revalue is doing to create radically better carbon credits and the real-world impact that the company want to demonstrate to the world.

Anna Wood, Editor at Startups Magazine speaks to Onyeka Nweze, Founder and CEO of Unikorrn all about her startup Unikorrn and her experience as a non-technical founder, why having experience in the risk management industry means Unikorrn solves a real pain point and her time on BBC's The Apprentice as the first tech founder in 18 years. 

Anna Wood, Editor at Startups Magazine speaks to James O'Sullivan, CEO and Founder of Nuke from Orbit all about the story behind the name, how the app works to keep your credentials secure and the smartphone theft that James experienced that led to the creation of Nuke from Orbit. 

Anna Wood, Editor at Startups Magazine speaks to the Startups Magazine editorial team to discuss all things Startups Magazine in 2024. We talk about our favourite featured startups this year, the trends the team is predicting for the wider tech sector in 2025, and we sprinkle in a couple of Christmasy questions. What are our favourite Christmas films, Christmas dinner non-negotiables, and which of the team HATES a Christmas walk?   

Anna Wood, Editor at Startups Magazine speaks to Harry Dennis, CEO and Founder of Waterhaul all about how ghost gear is devasting our oceans and Waterhaul's mission to help this cause, the importance of storytelling as a founder, and getting recognition from famous faces, including how the Pope owes a pair of Waterhaul sunglasses. 

Anna Wood, Editor at Startups Magazine speaks to Mona Tiesler, Investment Manager at tokentus Investment AG and Founder at OpenAlpha all about the importance of long-term thinking in a startup, how blockchain can disrupt legacy industries and controversially, why VC funding isn't the be-all and end-all for startups.

Anna Wood, Editor at Startups Magazine speaks to Andy Fishburn, Managing Director of Virgin StartUp all about Virgin StartUp's mission to help founders startup and thrive, its unique ability to support and plug startups into the Virgin ecosystem and a whole host of its success stories. 

Anna Wood, Editor at Startups Magazine speaks to Yvonne Nagawa, Founding Member and COO at Black Seed Ventures all about the importance of networking for startups and VCs alike, ensuring authenticity as a founder, and the story behind founding Europe's first seed fund that invests in only black founders. 

Anna Wood, Editor at Startups Magazine speaks to Anna Jones, CEO and Co-Founder of RefuAid all about blocking out the noise and focusing on those who need help, the magic of community for Refuges and winning the Social Impact Hero at the Hustle Awards 2024.

Anna Wood, Editor at Startups Magazine speaks to Muna Daud, Founder of FlowSense all about overcoming design bias and ensuring the product is fit for purpose, the importance of constant innovation and winning both the Most Innovative Tech and Rising Startup Award at the Hustle Awards 2024. This is sponsored by Anglia Unicorn. 

Anna Wood, Editor at Startups Magazine speaks to Melissa Gauge, Founder of SpareMyTime all about the positives of facing challenges, the key advice to just stick at it and winning the Inspirational Woman of the Industry award at the Hustle Awards 2024. 

Anna Wood, Editor at Startups Magazine speaks to Lena Hackelöer, Founder and CEO of Brite Payments all about the rapid growth of Brite Payments, the invaluable experience she gained working at Klarna and winning both the Founder of the Year and Most Successful Scaleup Awards at the Hustle Awards 2024.

Anna Wood, Editor at Startups Magazine speaks to David Johnston and Will Ballantyne, Co-Founders of MyWorkspot all about the community they've built at MyWorkspot, the ups and downs of running a workspace and winning the Workspace of the Year award at The Hustle Awards 2024. 

Anna Wood, Editor at Startups Magazine speaks to Boris Dyakonov and Eduard Panteleev, Co-CEOs of ANNA Money all about absolutely no-nonsense admin for businesses, why being a founder isn't for everyone and winning the Outstanding Startup Support Award at the Hustle Awards 2024. 

Anna Wood, Editor at Startups Magazine speaks to Bianca Errigo, Founder and Director of Wellbeing at HumanOS all about winner the Reader's Choice Award at the Hustle Awards 2024, the importance of human connection for wellbeing, and her spaghetti career journey that got her to where she is now. This episode is sponsored by Northern Data Group.

Anna Wood, Editor at Startups Magazine speaks to Stephanie Downs, CEO & Co-Founder of Uncaged Innovations all about how to turn grains into a leather alternative, how Uncaged Innovations are making their way into the automotive and fashion industries and winning the Sustainability Award at the Hustle Awards 2024. 

Anna Wood, Editor at Startups Magazine speaks to Romain Sestier, CEO and Co-Founder of StackOne all about winning the Early-Stage Innovation Award at the Hustle Awards 2024, the importance of brutally honest feedback, and how being a serial entrepreneur has impacted the StackOne journey. This episode is sponsored by Dell Technologies. 

Anna Wood, Deputy Editor at Startups Magazine speaks to Ceylan Boyce, Founder and CEO of Academy for Women Entrepreneurs all about the challenges female founders face, juggling entrepreneurship with motherhood and female founder success stories. 

Anna Wood, Deputy Editor at Startups Magazine speaks to Emmie Faust, Founder of Female Founders Rise all about the female founders rise community, her experience as an exited founder and the challenges she has faced as a serial entrepreneur. Find out more about them here 

Anna Wood, Deputy Editor at Startups Magazine speaks to  Xavier Collins, Vice President, UK at Turo all about his experience as an early employee of Deliveroo, the traits he looks for in founders as an Angel investor and the importance of paying it forward.

Anna Wood, Deputy Editor at Startups Magazine speaks to Matt Ford, CEO and Co-Founder, Sidekick all about being a serial entrepreneur, how to push through the hard times and the importance of making wealth-building assets accessible to all.

Anna Wood, Deputy Editor at Startups Magazine speaks to Goodness Akalazu, CEO and Founder of Immersely all about the future of gaming, how emotions impact games and the decision to found a company instead of pursuing a PhD.

Anna Wood, Deputy Editor at Startups Magazine speaks to Lara Sheldrake, Founder and CEO of Found and Flourish all about the benefits of having a community around you and how she came up with the idea for Found and Flourish. 

Anna Wood, Deputy Editor at Startups Magazine speaks to Sacha Michaud, Co-Founder of Glovo, who's vision is to give everyone easy access to anything in their city all about where the idea of Glovo came from and what the future holds for them.